@martinjason @ambercleveland I'm online extrovert/real life introvert.Thinking still introverted when forming new connections though. #sm140
@dariasteigman @Marc_Meyer I agree. It's an interesting terrain when folks are all in it at different levels for different reasons. #sm140
@dariasteigman @Marc_Meyer #sm140I think for some, the thought of personal chit chat is overwhelming. #sm140
@jsandford Yes. I try to do this every so often. #sm140
We're really coming at this as SM enthusiasts/heavy users. Do you suppose casual users or those new to SM have same sentiments? #sm140
@chrisj1914 Nice meeting you today. #sm140
@Robert_Spiral16 Touche. #sm140
A3. I think you just stay true to yourself, connect & engage as you can and do, let the relationship flourish or go find other soil. #sm140
@AppleBoxStudios @jsandford Mine was right there with you. :-) #sm140
@megtripp I'm really bummed I didn't brew a cup of coffee before we stared. Just have my water. #sm140
@Robert_Spiral16 Curious about culling - do you use any tool or system? #sm140
@martinjason I don't think it's necessary, but it would definitely add to the relationship, I suppose. #sm140
@martinjason I don't think it's necessary, but it would definitely add to the relationship, I suppose. #sm140
@TeresaBasich Hi!! #sm140
@jsandford @megtripp I definitely learn a lot from being on the sidelines of others' public exchanges. #sm140
@jsandford Combination for both, for me. Really depends on the connection. #sm140
@martinjason Totally agree. #sm140
I do that in varying degrees. Most often, admittedly, it starts when the other person reaches out to me. #sm140
I do that in varying degrees. Most often, admittedly, it starts when the other person reaches out to me. #sm140
@dariasteigman Good point. #1 #sm140
@cloudspark So true....I still have trouble connecting w/ a total stranger on LI though...do you have a criteria there? #sm140
A1a: I'm more selective now than I was four years ago, definitely. And, I categorize with lists a lot more. #sm140
@chrisj1914 I really appreciate my RSS reader to easily skim that stuff. :-) #sm140
@chrisj1914 Agreed. Just curious. Great points. :-) #sm140
@Marc_Meyer Yeah, default egg or weird number, no thanks. #sm140
@cloudspark I echo @tamadear 's "interaction w/ someone I know" that's a big one for me, too. #sm140
@chrisj1914 When you say "frequency" do you have a litmus? #sm140
A1: 1) not a spammer 2) seems to engage often 3) shares or creates content of interest or relevance to my pers/prof life. #sm140
@chrisj1914 When you say "frequency" do you have a litmus? #sm140
A1: 1) not a spammer 2) seems to engage often 3) shares or creates content of interest or relevance to my pers/prof life. #sm140
@Marc_Meyer Yup, I'm in! #sm140
@Ken_Rosen I agree, it's biz. But, to transfer to social engagement, maybe not the same message as an ad, right? #sm139
Second that! RT @Marc_Meyer: and you...@threeThou better keep coming back every week for our tweetchats! You rock! :) #sm139
@AppleBoxStudios Thanks for joining! #sm139
@LoisMarketing Thank you for participating. Great responses and great to see you, too! #sm139
@Marc_Meyer Thank you. And, gotta say thanks again to @jsandford (couldn't join us today) for suggesting this topic. #sm139
@slgutierrez @threeThou Is wit better than friendly or other attributes? Some brands have a hard time with wit. #sm139
@Marc_Meyer Tossing you a life preserver. :-) #sm139
@AppleBoxStudios Should brands use social engagement to drive things other than sales - email subscriptions, etc.? #sm139
@threeThou You want brands to have a personality. #sm139
We don't want to be marketed to, but all agree we want brands in the space so we have access to them. What's the balance? #sm139
@DRMGListens You're right. Can anything a biz does be altruistic? It all goes back to sales iin the end. #sm139
@threeThou Target has received some neg feedback on web interface. What are they doing well w/ social? #sm139
@jgombita Read...strategic engagement? ;-) #sm139
Ok, we had the DD example, but what else? Q4: What are good examples of brands utilizing/leveraging SM for the holidays? #sm139
@jgombita Customers are becoming more savvy and resistant to trad marketing. How should brands adjust? #sm139
@Marc_Meyer Those brands are likely only measuring eyeballs and sales, not effective lead gen. #sm139
@Marc_Meyer Those brands are likely only measuring eyeballs and sales, not effective lead gen. #sm139
@DRMGListens Is there any way to do it genuinely? What abt what !@LoisMarketing said re charitable giving? #sm139
@Marc_Meyer But...is it working and that's why it happens? #sm139
Yes, about that. Are there opps there during holidays? RT @slgutierrez: What about biz like auto repair & dentists? #sm139
@Marc_Meyer Even more gross, but yes, you see where I'm going. #sm139
@csinkus How should biz to thank people for social sharing? (thinking ethical and legal implications) #sm #sm139
@Marc_Meyer Like if I tweet a pic of my husband w/ item from XYZ retailer, should XYZ bop in and say thanks? Is that gross? #sm139
@jgombita Now there's a good point. It'd certainly make me feel good about a biz who put my need ahead of their sale. #sm139
If customers are more apt to "share" during the holidays - pics, experiences, etc., should bizs be involved in that engagement? #sm139
Re Q3 - Engagement/convo versus deals. Can you do both? Should you? Does it depend on type of product? #sm139
@threeThou You really are stealing my heart away. #sm139
Ok, so nice bridge to Q3: How can social teach us abt customer interactions during the holidays?Do customers want to talk want deals? #sm139
@threeThou Why yes. Yes, it should. ;-) Know what your customers want, and be ready to give it to them when & where they want it. #sm139
@DigitalMatty So, when it comes to guilt, that's where it crosses that line for you? #sm139
@jgombita @threeThou They are, but...not all businesses know that. #sm139
@LoisMarketing Offering premium content/deals/etc. via social platforms? #sm139
Can businesses *ethically* leverage consumer behavior and emotion during the holidays (or anytime, really)? #sm139
THIS: RT @threeThou: @KaryD @Marc_Meyer Have a social media strategy in place before you even begin holiday engagement #sm139
@jgombita Are you seeing any SM campaigns directed at kids? #sm139
@nikkirogan Totally agree. So, biz need to be prepared to sustain. Again, comes back to trategy and planing. #sm139
@Marc_Meyer How can bizs plan accordingly to sustain the momentum that builds during the holidays? #sm139
@nikkirogan Totally agree. So, biz need to be prepared to sustain. Again, comes back to trategy and planing. #sm139
@fontosaurus Certainly a different animal, and, holidays and calendar year probably have less impact. #sm139
@jgombita So, offer good customer service and let them be on their way? #sm139
@Ken_Rosen @jgombita @KenRosen - let's talk about that. When does opportunity become exploitation? What's the line? #sm139
@jgombita So, offer good customer service and let them be on their way? #sm139
@csinkus Strategy and planning? Gasp! ;-) #sm139
If biz steps up all of this engagement during December, are they setting an expectation for the other 11 months of the year? #sm139
@DRMGListens @dgcattaneo Interesting - one of you says more apt to engage, the other says less time to engage. #sm139
@DRMGListens @dgcattaneo Interesting - one of you says more apt to engage, the other says less time to engage. #sm139
Q2 cont'd...do consumers have higher expectations? Are they more/less forgiving? What tone do they want from engagement? #sm139
Q2: Buying frenzy aside, do customers change how they interact with biz during the holidays using social media? #sm139
@slgutierrez Yes, that'd be a great example. #sm139
Ok, Q2 coming up shortly.... #sm139
Heavy focus on retail...what about other biz that isn't selling products to consumers. Any opps there? #sm139
Heavy focus on retail...what about other biz that isn't selling products to consumers. Any opps there? #sm139
@csinkus I like that...but, is it realistic? Biz would have to have quite a savvy CRM in place. #sm139
@LoisMarketing Elaborate on recognizing charitable efforts. Are you talking about efforts of the biz or customer? #sm139
@LoisMarketing Elaborate on recognizing charitable efforts. Are you talking about efforts of the biz or customer? #sm139
@DigitalMatty So, does this really go back to active listening for engagement opportunities or can biz be more proactive? #sm139
@csinkus That real engagement thing is always key, isn't it. :-) #sm139
@DigitalMatty At what point do tactics like that appear "gross" ? What's the balance there? #sm139
@DRMGListens So, that emotion...people seem to have a little more of it during the holidays. How does that affect our rel w/ bizs? #sm139
@threeThou Any specific platforms better than others? #sm139
@AppleBoxStudios I don't think I've seem them. Can you explain? #sm139
@nikkirogan Ah, I see. Yeah, would be challenging if family/friends aren't on Twitter. #sm139
Ok, let's get this party started! Q1: How can bizs create brand affinity by leveraging holiday emotion using social media? #sm139
@nikkirogan That's interesting...but how is it executed? #sm139
@Marc_Meyer Thanks so much for having me, Marc. I'm excited to be here. Hi all! #socialmedia #sm139
@BarryBirkett That's what my calendar says, but I'm not totally convinced. ;-) #socialmedia #sm139
In less than 5 min., I'm hosting #socialmedia chat - talking about social media and the holidays. Join me? #sm139
Join me today at 11a CST for #socialmedia chat. We're talking impact and opportunity for brands and customers during the holidays. #sm139
@jsandford Many thanks for the topic idea, sir. Looking forward to the chat. #socialmedia #sm139
@Marc_Meyer Looking forward to it! #sm139
@Marc_Meyer Totally. I spoke on this topic at an event last week and was quite surprised by some stories. #sm136
People's reaction to their sudden drop in K score recently says to me that ppl at least think they're being judged by the score. #sm136
@Marc_Meyer Totally. I spoke on this topic at an event last week and was quite surprised by some stories. #sm136
People's reaction to their sudden drop in K score recently says to me that ppl at least think they're being judged by the score. #sm136
+1 RT @chuckhemann: @eswayne robots have a role b/c if we're doing it right, there shld be a lot of data points. human has to analyze #sm136
+1 RT @chuckhemann: @eswayne robots have a role b/c if we're doing it right, there shld be a lot of data points. human has to analyze #sm136
Great discussion taking place know about influence ranking. Follow #sm136 if interested.
Great discussion taking place know about influence ranking. Follow #sm136 if interested.
@vargasl Great chat, great moderation. Thank you! #sm129
YES.RT @Historian: @megfowler @KaryD Internal CMs have connections w/in company needed to really do the job effectively and rapidly. #sm129
@megfowler Another valid point. :-) However, not all co's have resources for it. Although, I do think it's ideal for the long term. #sm129
@blaisegv I think the passion comes from choosing the "right" CM for the job, internal or outsourced cc @MegFowler #sm129
@megfowler Isn't it possible for an outsourced CM to feel that same passion/responsibility? (Maybe not as likely, but possible, no?) #sm129
Don't just settle for numbers and pie charts that you don't understand. Numbers generated by a click of the mouse = lazy analytics. #sm129
Quality analysis=benchmarks, measurement, analysis based on strategic goals, recs for next steps, etc. #sm129
RT @vargasl: If outsourced, there is no reason that co wouldn't provide the "quality" analysis we've been talking about all hour. #sm129
Quality analysis=benchmarks, measurement, analysis based on strategic goals, recs for next steps, etc. #sm129
You expect the "outsourcee" to provide quality reports and analysis and work w/ them to augment the data from your depts. #sm129
A social CRM is ideal for measuring life cycle. Otherwise, url tracking, cust resp ?s and analytics from other depts. can be used. #sm129
@vargasl @blaisegv I rely on other departments to provide pieces to the puzzle. It has to be holistic/strategic. #sm129
Love the word "story" is being used here. Metrics & data are just that. Need context to tell a meaningful story & understand change. #sm129
Love the word "story" is being used here. Metrics & data are just that. Need context to tell a meaningful story & understand change. #sm129
I find that various community action can spark a metric that perhaps wasn't anticipated but should be watched. #sm129
GREAT pillars. RT @vargasl: @megfowler I tend to segment into 4 pillars: Brand Engmt, Industry Engmt, Internal Comm; Content #sm129
@vargasl Great ?. Benchmark is simply a starting point. Nothing to be intimidated by. Could be zero. Just need one to show change. #sm129
Echo @Megfowler - the metric for each community is dif based on your strategic goals. #sm129
Sounds basic, but measure by starting w/ a solid benchmark and look for change and note what caused said change to define impact. #sm129
Echo @Megfowler - the metric for each community is dif based on your strategic goals. #sm129
Sounds basic, but measure by starting w/ a solid benchmark and look for change and note what caused said change to define impact. #sm129
@webby2001 @Ken_Rosen Yup. Trickier, and, IMO...a little more fun. :-) #sm118
@webby2001 @Ken_Rosen Yup. Trickier, and, IMO...a little more fun. :-) #sm118
@Ken_Rosen B2b relies more heavily on correlation. #sm118
@webby2001 Absolutely. It's the "easy direct marketing" answer, but doesn't ad a whole lot of depth. #sm118
A2 Not to sound redundant, but POS incentives driven from social are easy way to get data. Curious to hear others, though. #sm118
A1 can drive offline biz via location marketing & incentives; plus strengthen relationship after initial purchase/transaction. #sm118
A1 can drive offline biz via location marketing & incentives; plus strengthen relationship after initial purchase/transaction. #sm118
Yup, popping in. :--) RT @vargasl: Think I will pop in the #sm118 chat with @webby2001 today - Join me?
@eliingraham What's ridiculous abt that is if they really wanted to know, they could look it up. Shows they don't know much about it. #sm111
@eliingraham What's ridiculous abt that is if they really wanted to know, they could look it up. Shows they don't know much about it. #sm111
@eliingraham What's ridiculous abt that is if they really wanted to know, they could look it up. Shows they don't know much about it. #sm111
BINGO. RT @techguerilla: These influence scores should be a *starting* point for questions, never a place to end your research. #sm111
BINGO. RT @techguerilla: These influence scores should be a *starting* point for questions, never a place to end your research. #sm111
@techguerilla @NealWiser Reach is not influence. #sm111
@techguerilla @NealWiser Reach is not influence. #sm111
A1. Sure, depending on the qualities, demographics, interests, needs etc. of the 500 and the 500K. #sm111
A1. Sure, depending on the qualities, demographics, interests, needs etc. of the 500 and the 500K. #sm111
@techguerilla Ready! Going to try to keep up, at least... #sm111
@techguerilla Ready! Going to try to keep up, at least... #sm111
@techguerilla Ready! Going to try to keep up, at least... #sm111
@jaybaer If not, I guess it depends on your goals. And, whether or not you want to listen/engge w/ industry ppl or competitors, etc. #sm107
@jaybaer I suppose it depends on whether you're talking brand or personal. AND - are people talking about YOU here? #sm107
If your audience is here, it's a great place to be. Numbers aren't everything. Twitter can be link to early adopters/gatekeepers. #sm107
@CarriBugbee I see that....and, it's right up my alley. Ok. Trying to eavesdrop/multitask. :-) #sm98
Crazy morning...loooks like I am missing out on good chats in both #measurepr and #sm98
Crazy morning...loooks like I am missing out on good chats in both #measurepr and #sm98
@CarriBugbee I see that....and, it's right up my alley. Ok. Trying to eavesdrop/multitask. :-) #sm98
@CarriBugbee I see that....and, it's right up my alley. Ok. Trying to eavesdrop/multitask. :-) #sm98
Crazy morning...loooks like I am missing out on good chats in both #measurepr and #sm98
@CarriBugbee I see that....and, it's right up my alley. Ok. Trying to eavesdrop/multitask. :-) #sm98
Crazy morning...loooks like I am missing out on good chats in both #measurepr and #sm98
Crazy morning...loooks like I am missing out on good chats in both #measurepr and #sm98
@CarriBugbee I see that....and, it's right up my alley. Ok. Trying to eavesdrop/multitask. :-) #sm98
@CarriBugbee I see that....and, it's right up my alley. Ok. Trying to eavesdrop/multitask. :-) #sm98
Crazy morning...loooks like I am missing out on good chats in both #measurepr and #sm98
@megfowler Exactly. And, the fitting in w/out being gross takes finesse and strategy...and time. #sm97
@megfowler Which might mean you're having many different discussions, which is why social isn't the "easy" button, but it's effective.#sm97
@megfowler Right on w/ time/patience. No dif than meeting someone IRL. You don't ask for things right away. #sm97
Insight is often the introduction to actionable, measurable tactics. #sm97
Insight is often the introduction to actionable, measurable tactics. #sm97
A 1: Info can be passed along by a bot. Insight requires a human. #sm97
A1. They key is in the word "engagement." Getting to know biz prospects is really no dif than getting to know personal ones. #sm85
A1. They key is in the word "engagement." Getting to know biz prospects is really no dif than getting to know personal ones. #sm85
Ok...#sm85 and #smmeasure going on at the same time. Going to try to get in on both, but my brain might not be able to keep up.
@DavidSpinks They *should" but unfortunately, I don't think they always *do* #sm79
@karimacatherine Absolutely. Truly the best way to understand these tools is to use and observe them yourself. #sm79
A2 don't know if it's semantics but, need to define specialties & strategy for fitting into all depts. Specialists will likely surface #sm79
A2 don't know if it's semantics but, need to define specialties & strategy for fitting into all depts. Specialists will likely surface #sm79
@dariasteigman I guess I'm saying that the unqualified "pro" markets to the same potential clients.So yes, value prop/client ed is key #sm79
@TomMartin And THAT is the sad reality. #sm79
@dariasteigman @TomMartin Don't get me wrong-I'm all abt quality but unqualified SM "pros" still get a lot of biz. How do we fix that? #sm79
@dariasteigman @TomMartin Don't get me wrong-I'm all abt quality but unqualified SM "pros" still get a lot of biz. How do we fix that? #sm79
@TomMartin So, can one be a "pro" if they use social media for biz, but no one his paying them to do so? #sm79
@TomMartin So, can one be a "pro" if they use social media for biz, but no one his paying them to do so? #sm79
"pro" is anyone getting paid, whether good at it, or not. If someone is using SM and getting paid for their efforts, they're pro, no? #sm79
@misskatiemo Where do they hang out, who are they talking to, what motivates them, etc., etc., etc., :-) #sm75
@misskatiemo Agreed. Need to know what you want people to do before you can understand who will influence them to do it. #sm75
Gotta fill up my coffee - gonna need it while I try to track both #measurepr and #sm75 starting in 60 seconds.
Got tied up in work and meetings and looks like I missed a good #sm74 chat. Hope to bop back in for the next one.
IMO it's the NPO's story that makes it such a fit for SM. Find the storyteller & match w/ the platform they're most comfortable using. #sm73
IMO it's the NPO's story that makes it such a fit for SM. Find the storyteller & match w/ the platform they're most comfortable using. #sm73
Ah ... Tues lunchtime. Time for trying to keep up with #measurepr and #sm73
Community manager needs to be empowered & integrated, or it's just contributing to more separation of SM from marketing. #sm72
Doing my best to eavesdrop on #sm72 with other stuff on the do do list today...
@whatsnext @ambercleveland That myth makes me cringe. If ever there was something so perfect for measurement, it's social media. #sm71
@KathyHerrmann @jsandford That's reassuring. I'm a corp outsider & repeatedly hear abt silos that break down in theory; not practice. #sm71
@jsandford @whatsnext But, if integration is merely a fantasy for large corporations, what is the realistic solution? #sm71 (cc @BethHarte)
@helpmeRhonda11 That's why social strategy needs to take into account strengths/personalities. Not everyone needs to jump on Twitter. #sm71
Abosolutely. RT @whatsnext: @KaryD when every dept is involved, we can start to talk strategy - but top-down buy in is necessary #sm71
@cariofthevalley Still astonishing that SM is often delegated to the IT department. That's not strategy. #sm71
@whatsnext In order to prove success (ROI) all communications strategy, SM or otherwise, needs to be integrated w/ biz goals. #sm71
Big misconception I've seen is that SM strategy is one sz fits all. Read a case study, apply to my biz, and magic happens. #sm71
Looks like a good topic. Think I'll try to jump in: #socialmedia chat 12 noon est 2day. Topic: Dont Waste Time w/ Social Strategy. #sm71
@abarcelos @livepath I guess we have no choice but to just keep on, keepin' on. #sm69
@livepath That's where I'm at. Didn't mean to sound like a total debbie downer! #sm69
@iMediaMichelle Yes, absolutely. #sm69
@CarissaO Totally agree that that's the logical starting point. #SM69
@KathyHerrmann "helping" or "forcing the hand" :-) #SM #sm69
@livepath Well, thank you for that. It's encouraging to hear that some are finally getting the bigger picture. #sm69
@AppleBoxStudios No, I meant decades of discussion of integration. (Thinking "Cluetrain Manifesto") #sm69
How realistic is it to think that SM wld be integrated across corp depts? Mktg/PR still struggles w/ this after decades of discussion. #SM69
Two interesting chats going on right now: #sm69 and #measurepr .
Two interesting chats going on right now: #sm69 and #measurepr .
Two interesting chats going on right now: #sm69 and #measurepr .
@shelisrael No one from Facebook cares. #SM60
@JenKaneCo For me, that's the biggy. This auto-generated content. #sm60
@jsandford Yes, I'd have a problem with that. If they didn't tell me they had a right to sell my data from time of purchase. #sm60
@jsandford @jdlasica If terms of agreement change, it doesn't matter if I paid or not. #sm60
Curious about Facebook privacy issues? Follow #sm60. Good discussion going on.
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Hum. I may need to follow this...RT @AmberCadabra: Interesting to see how the #sm53 chat is heading into the monitoring territory.
