@JasonFalls Then the onus is on the company using the service to educate. It's not Facebooks responsibility. IMHO #sm91
@buona_vita #SM90 Agree. Many companies have tons of user generated content and they never acknowledge them. That's a fail
@andrewmueller #SM90 - Three Factors - Educate, Entertain, Inspire
@andrewmueller #SM90 - Three Factors - Educate, Entertain, Inspire
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@TomMartin Awesome discussion. Lets continue over a beer next conference. I have to go to the next meeting. Bye peeps! #sm35
@TomMartin the key is to push past the "conversation" into tactics and strategy. It can be done tastefully :) #sm35
RT @MBerman1: f the company enabled a culture which reinforced ur perceived identity of urself u may join to meet likeminded folk #sm35
@TomMartin I am in the Patagonia Facebook Group. The comm mgr. never pimps patagonia products, just facilitates conversation #sm35
@TomMartin Awesome discussion. Lets continue over a beer next conference. I have to go to the next meeting. Bye peeps! #sm35
@TomMartin the key is to push past the "conversation" into tactics and strategy. It can be done tastefully :) #sm35
RT @MBerman1: f the company enabled a culture which reinforced ur perceived identity of urself u may join to meet likeminded folk #sm35
@TomMartin I am in the Patagonia Facebook Group. The comm mgr. never pimps patagonia products, just facilitates conversation #sm35
@TomMartin agencies need to learn that no one gives a crap about another brand, they r passionate about what brands enable #sm35
@TomMartin - I said this yesterday, I love outdoors and flyfishing, but I'm not going to "Join the Conversation" of every brand I use. #sm35
@TomMartin I would have to look into the nutella comms, but i'm betting they d more than just talk about how great nutella is. #sm35
@TomMartin absolutly, thats my point. The brand enables while the people talk about their passion. Brand should then also engage #sm35
@TomMartin - I said this yesterday, I love outdoors and flyfishing, but I'm not going to "Join the Conversation" of every brand I use. #sm35
@TomMartin agencies need to learn that no one gives a crap about another brand, they r passionate about what brands enable #sm35
@TomMartin absolutly, thats my point. The brand enables while the people talk about their passion. Brand should then also engage #sm35
@TomMartin I would have to look into the nutella comms, but i'm betting they d more than just talk about how great nutella is. #sm35
RT @cc_chapman: I'm leading a #socialmedia tweetchat at 12 EST on Disclosure & Its Effect on Brand Mktg. Ecosystem http://bit.ly/zIzZd
Just added myself to the http://wefollow.com twitter directory under: #buffalo_ny #creative #socialmedia #community #flyfishing
@adamcohen good to be twitter challenged with real work :) #socialmedia
@kenburbary Nice job Ken!! #socialmedia
#socialmedia @JoeKikta - analysis gets easier with time. What is difficult is getting actions from the departments
#socialmedia @Marc_Meyer Responding and engaging without purpose is futile
@JoeKikta that one person, could be one team #socialmedia
#socialmedia Interesting to note that the online space often has "Lead Time" Monitoring gives you insights into the future!
#socialmedia @JoeKikta most orgs will want someone proficient in the task then to distribute info throughout
@JoeKikta org can have one person monitoring and filtering, distribution to the departments w/ suggestions is key #socialmedia
RT @rhappe: Social media monitoring is a great tool to induce change. Execs have visceral reactions to people talking in public #socialmedia
#socialmedia @Marc_Meyer agility requires more than I can say in 1 tweet, distribution, education, buy-in, proofing (ROI)
#socialmedia @Marc_Meyer agility requires more than I can say in 1 tweet, distribution, education, buy-in, proofing (ROI)
#socialmedia @kenburbary monitoring has no value without action or beneficial insights, takes manpower as the organizaton grows
@kenburbary I think the most important thing to note is that every company, situation, client is unique in it's needs #socialmedia
@kenburbary Also monitored tone internally as well as member requests and potential eternal user requests #socialmedia
@kenburbary We monitored keywords , phrases, and the social scape for communities and conversations that align w/ objectives #socialmedia
@kenburbary Those goals/objectives need to be very simply laid out for the client as well as any other financial benchmarks #socialmedia
@kenburbary monitoring is the most important pasrt, tie back to business objectives and learn what data is important #socialmedia
@jennmacey Who is giving that talk?? any idea? #Buffalo #WNY #SocialMedia
@ShannonBoudjema My email tag says: Exploring New Media & Emerging Channels #socialmedia #newmedia
RT @ShannonOKeeffe: CEO's may be avoiding #socialmedia like the plague, but they could see real benefits (Forbes) - http://bit.ly/r8k3j
@johncass must be able to speak traditional business and social media fluently :) #socialmedia
@johncass my 1st Rule of social media "Never approach your network with a one sided greedy agenda" #socialmedia
@johncass thats what I'm saying, MORE important to add value and sow seeds. Not to think about yourself and be one sided #socialmedia
Any last questions I could help address #Socialmedia
We have about 9 minutes left, feel free to email me any further questions or just to connect keith at keithburtis dot com #Socialmedia
@jadoon88 I put my heart and soul into my own, but @chrisbrogan @SonnyGill and many others are great #socialmedia
Social media is not a silver bullet or something you engage in half-heartedly #Socialmedia <>
@Tbeffs thats why it is important to set up benchmarks and value points. Otherwise there is no proof of concept #socialmedia
@TomMartin I think that would be individual for each scenario, for us an application built may live on for many many years #socialmedia
@TomMartin Never go the Slash and Burn route of transactional business. Will kill a reputation in 30 seconds or less #socialmedia
@TomMartin imprtant to know the value of a user, customer etc... Social media is great for retention #socialmedia
It is also very important ...again "Never Approach your Network with a One Sided Agenda!" #SocialMedia
RT @jasonbreed: almost like architecting the expectations 4 users. U get that right the outcomes follow easier 4 roi #socialmedia YES!
I explain some basics and best practices in these do's and donts http://bit.ly/zYaS0 #SocialMedia
@evelynso In my opinion, Social media "Campaigns" dont work. Need to be part of the community and culture #socialmedia
@TomMartin Yes, a plan gives you benchmarks, and definitions of goals. Not a roadmap #socialmedia
You can set up a static "Pipeline" , however an understanding of social media is necessary. Be of HUGE Value #Socialmedia
@TomMartin Outreach=Education/Awareness = Developer Sign Up's = Active Developers = New Applications Built = sales #socialmedia
@TomMartin Our goal is to have people building applications on our API, there is a clear progression to that #socialmedia
@TomMartin Exactly, there are best practices. ie: "Dont approach your network w/ a One sided agenda" #socialmedia
@TomMartin Also, very important to have the ability to keep your eyes open for opportuniy that may require shifting the plan #socialmedia
@Marc_Meyer there is no cookie cutter system as different companies will create different measures important to them #Socialmedia
If your engaging in social media for business ..Failing to Plan is Planning to fail #socialmedia
@Tbeffs yes, my work twitter profile is @bestbuyremix - it's the open API project for Best Buy #socialmedia
Want to thank everyone who is joining in for todays topic "Exploring ROI" #SocialMedia <>
@MiguelALlano do you know how to follow a hashtag? track #SocialMedia and include it in your commentary :) let me know if u need help
