If everyone was just auto-sharing links here, there'd be no one around to read them! #SM128
Agree! RT @brienshanahan: Automation gets lots of content to twitterverse but interaction gets that content read and acted on #SM128
@TomMartin Re: links only, I think over-automation is killing the golden goose. Ppl want to be *heard,* which req interaction. #SM128
@TomMartin Re: links only, I think over-automation is killing the golden goose. Ppl want to be *heard,* which req interaction. #SM128
RT @webby2001: ...when you know (achievables) for *your* business (not for "avg" business), you can allocate your resources optimally #sm118
@webby2001 I think it's possible to do modified A/B testing of the mix, which is why it's important not to switch everything at once! #sm118
@webby2001 I think it's possible to do modified A/B testing of the mix, which is why it's important not to switch everything at once! #sm118
RT @stevennghe: @KellyeCrane absolutely not. In theory, we all know what to do. You're not special until you show me what you can do. #sm112
@NicWirtz You can have it all- a message that is authentic and transparent. Just needs to be humans communicating w/other humans. #sm112
@Ken_Rosen @Marc_Meyer @jasonbreed Thanks for the kind words - enjoyed the dialogue! #sm112
@Marc_Meyer Thanks, Marc! And I see that our time is already up. Thanks to everyone who participated- great discussion. #sm112
Did you say outloud? RT @cloudspark: an academic view of sex is still not quite the same as experiencing it. (same w/ social media) #sm112
@NicWirtz You're right that dwindling newsroom staff means press releases often get placed as-is #sm112
If being managed by non-participating exec, it's important to document socmed value, time it takes, etc.Help them make good decisions #sm112
@jgombita So you hold the view that execs need to participate hands-on in the experiment? #sm112
@jasonbreed Truer words were never spoken! #sm112
@jgombita Very true that sponsorship often plays a (sometimes big) role. #sm112
Many Fortune level companies are placing execs at the Director level and above who don't "do" Twitter, FB, etc. #sm112
Agree! RT @eliingraham: critical they understand its VALUE â–¸ #sm112
@jasonbreed Interesting point- I'm sure there are some high-level execs who oversee call centers that have never worked in one? #sm112
Devil's advocate: I've seen some execs speak who take an academic approach to social media, and seem to know the topic pretty well. #sm112
@akenn That's a good question. I think if that's all the event offered, it definitely would look bad for the organizers. #sm112
@jgombita I'll tell you that the companies who sent inexperienced execs to the conf. I attended got negative buzz. #sm112
@jgombita Because I want to. :-) But seriously, I think it's an issue for PR, since we're often in charge of who reps the org. #sm112
A3: I was recently at an event where several execs were speaking who had less than 200 followers. #sm112
Q3. Can a marketing exec have authority on social media topics without directly participating? #sm112
Great convo, almost missed that it's time for Q3... #sm112
@AppleBoxStudios I've long held that the good PR people outweigh the bad, it's just that the spray/pray crowd makes much more noise #sm112
For legal, you can often have a few approved phrases (e.g., prod naming) that you can insert into normal interactions. #sm112
@jgombita Very true! Social Media News Releases are only social... when they're social. #sm112
@AppleBoxStudios The "spray and pray" method of PR (whether in tradt'l or social settings) is for those who are lazy #sm112
@NicWirtz You can have it all- a message that is authentic and transparent. Just needs to be humans communicating w/other humans. #sm112
@Ken_Rosen @Marc_Meyer @jasonbreed Thanks for the kind words - enjoyed the dialogue! #sm112
@Marc_Meyer Thanks, Marc! And I see that our time is already up. Thanks to everyone who participated- great discussion. #sm112
Did you say outloud? RT @cloudspark: an academic view of sex is still not quite the same as experiencing it. (same w/ social media) #sm112
@NicWirtz You're right that dwindling newsroom staff means press releases often get placed as-is #sm112
If being managed by non-participating exec, it's important to document socmed value, time it takes, etc.Help them make good decisions #sm112
@jgombita So you hold the view that execs need to participate hands-on in the experiment? #sm112
@jasonbreed Truer words were never spoken! #sm112
@jgombita Very true that sponsorship often plays a (sometimes big) role. #sm112
Many Fortune level companies are placing execs at the Director level and above who don't "do" Twitter, FB, etc. #sm112
Agree! RT @eliingraham: critical they understand its VALUE â–¸ #sm112
@jasonbreed Interesting point- I'm sure there are some high-level execs who oversee call centers that have never worked in one? #sm112
@AppleBoxStudios I've long held that the good PR people outweigh the bad, it's just that the spray/pray crowd makes much more noise #sm112
For legal, you can often have a few approved phrases (e.g., prod naming) that you can insert into normal interactions. #sm112
@jgombita Very true! Social Media News Releases are only social... when they're social. #sm112
@AppleBoxStudios The "spray and pray" method of PR (whether in tradt'l or social settings) is for those who are lazy #sm112
A3: I was recently at an event where several execs were speaking who had less than 200 followers. #sm112
Q3. Can a marketing exec have authority on social media topics without directly participating? #sm112
Great convo, almost missed that it's time for Q3... #sm112
Devil's advocate: I've seen some execs speak who take an academic approach to social media, and seem to know the topic pretty well. #sm112
@akenn That's a good question. I think if that's all the event offered, it definitely would look bad for the organizers. #sm112
@jgombita I'll tell you that the companies who sent inexperienced execs to the conf. I attended got negative buzz. #sm112
@jgombita Because I want to. :-) But seriously, I think it's an issue for PR, since we're often in charge of who reps the org. #sm112
Agree! RT @eliingraham: critical they understand its VALUE â–¸ #sm112
@jasonbreed Interesting point- I'm sure there are some high-level execs who oversee call centers that have never worked in one? #sm112
@NicWirtz You can have it all- a message that is authentic and transparent. Just needs to be humans communicating w/other humans. #sm112
@jgombita Very true that sponsorship often plays a (sometimes big) role. #sm112
Many Fortune level companies are placing execs at the Director level and above who don't "do" Twitter, FB, etc. #sm112
@jasonbreed Truer words were never spoken! #sm112
@NicWirtz You're right that dwindling newsroom staff means press releases often get placed as-is #sm112
If being managed by non-participating exec, it's important to document socmed value, time it takes, etc.Help them make good decisions #sm112
@jgombita So you hold the view that execs need to participate hands-on in the experiment? #sm112
Did you say outloud? RT @cloudspark: an academic view of sex is still not quite the same as experiencing it. (same w/ social media) #sm112
@Marc_Meyer Thanks, Marc! And I see that our time is already up. Thanks to everyone who participated- great discussion. #sm112
@Ken_Rosen @Marc_Meyer @jasonbreed Thanks for the kind words - enjoyed the dialogue! #sm112
@NicWirtz You can have it all- a message that is authentic and transparent. Just needs to be humans communicating w/other humans. #sm112
@danperezfilms Isn't that the truth. Of course, we can't ignore the role suck-ups play in the overuse of the "thought leader" label. #sm75
@danperezfilms To me, a thought leader is someone who comes up w/original ideas/approaches. I'm with you re: "influencers." #sm75
@tamadear @techguerilla Cool mind-meld on that idea! #sm75
People confuse popularity/numbers with wisdom at their peril. Wise, thought-leaders are often influencing the "influencers" #sm75
True! RT @kamichat: I have found that in any online community there are people that may not have the #s, but have great influence #sm75
RT @kamichat: Interested in building your online reputation? Join me today for #socialmedia chat at #sm74 http://bit.ly/9QvTQV
The birthday boy nails it! RT @kenburbary ...Don't be data rich and insights poor. Define key data needs and focus on only those. #sm64
The birthday boy nails it! RT @kenburbary ...Don't be data rich and insights poor. Define key data needs and focus on only those. #sm64
RT @conniereece: Only way FB can win back my trust is to promise to make all future changes opt-IN rather than opt-OUT. #sm60
RT @Marc_Meyer: Bring all these facebook comments 2 the table at 12pm 4 a #socialmedia tweetchat on the issues of facebbook & privacy #sm60
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@BethHarte Knowing SM tools vs understanding marketing are very different. Too many co's forget this when hiring consultants #SM54
Yes! RT @BethHarte: ...most consumers/customers aren't on the Internet looking for what they don't know. Trad. marcom is vital there #SM54
Yes! RT @BethHarte: ...most consumers/customers aren't on the Internet looking for what they don't know. Trad. marcom is vital there #SM54
Hoping someone will bring it all to the table for newbies in one app in 2010! #sm44
@Marc_Meyer Yes, I think as organizations realize push doesn't work here, it will go away. #sm44
@Marc_Meyer Yes, I think as organizations realize push doesn't work here, it will go away. #sm44
Q2: People seem to be paying less attention to follower numbers and instead looking for recs from people they trust. #SM44
Q2: People seem to be paying less attention to follower numbers and instead looking for recs from people they trust. #SM44
Smart and informative #socialmedia conversation - thanks @TDefren and @Marc_Meyer.
@TDefren A basic understanding of SEO and HTML are critical- esp since they help you find qualified partners with deep skills. #socialmedia
Q3: I'm engaged with both-the person's personality is associated w/the brand (e.g., Dell must be a cool company) #socialmedia
@BrianSolis I often wonder about the need for a "morality clause" for brand reps. What if the *person* has a scandal? #socialmedia
RT @Marc_Meyer: A little less than an hour before our #socialmedia chat with @briansolis. Hope you can join us.
RT @Marc_Meyer: A little less than an hour before our #socialmedia chat with @briansolis. Hope you can join us.
RT @kamichat: Reputation is what people say about you, personal branding is what you say about you - I prefer reputation #socialmedia
@DannyBrown Eventually BS catches up with people, but it often does take time for that to happen. #socialmedia
Q2: There are a lot of people making big bucks speaking about #socialmedia - not all have the chops, but all have fame. (bugs me to no end!)
@mediaphyter Q1: Does fame carry with it credibility? Afraid it does to a degree-even though it's not synonymous w/intelligence #socialmedia
@RichardatDELL @Marc_Meyer I had to drop off #socialmedia chat, but enjoyed the dialogue -- thanks!
@Marc_Meyer There's a difference between brands and companies. Brands are created, companies make the decisions. #socialmedia
@Marc_Meyer @RichardatDELL Exactly- online and off, perceptions of people and perceptions of the brand intertwine. #socialmedia
If the person leaves the company, we still associate their attributes with the brand that supported them. #socialmedia
@RichardatDELL I think the behavior of the person representing the brand becomes an integral part of the brand itself. #socialmedia
Looks interesting. RT @kristirholmes: CRM for Savvy PR Types http://mashable.com/2009/06/08/buzzstream/ #socialmedia #pr #pradvice
