RT @megfowler There's no silver bullet. You have to go where your market is. Which could make the 8% very targeted or irrelevant. #sm107
RT @megfowler There's no silver bullet. You have to go where your market is. Which could make the 8% very targeted or irrelevant. #sm107
Q2: Companies should avoid Twitter if they can't listen, respond, and contribute. #sm107
QR Codes following in RSS's steps? RT @jaybaer: @jgombita @paulgailey No kidding. RSS is the worst-marketed awesome thing ever. #sm107
RT @megfowler: ANY tool is overrated if you a) dont have a plan b) dont have a purpose c) havent researched market presence there. #sm107
RT @megfowler: ANY tool is overrated if you a) dont have a plan b) dont have a purpose c) havent researched market presence there. #sm107
RT @KaryD If your audience is here its a great place 2 be. Numbers arent everything. Twitter can be link 2 early adopters/gatekeepers #sm107
RT @KaryD If your audience is here its a great place 2 be. Numbers arent everything. Twitter can be link 2 early adopters/gatekeepers #sm107
@TheBlackFin Good chatting today. Thanks for the RT! #sm68
Nice #SocialMedia chat #SM68 w/ Tom Edwards @TheBlackFin - Here's a participant's follow-list: http://ow.ly/2aSGI
Ref: http://bit.ly/XBATA RT @MikeFraietta: Deals dont always have to be for mayors. 10 check-ins = pint, 20 = appetizer, 30 = entree #sm68
Ref: http://bit.ly/XBATA RT @MikeFraietta: Deals dont always have to be for mayors. 10 check-ins = pint, 20 = appetizer, 30 = entree #sm68
@AndrewMueller @ryanoburch re: SMS forwards: - Distribution. ;) That's brand evangelism but is it really brand interaction? #sm68
@AndrewMueller @ryanoburch re: SMS forwards: - Distribution. ;) That's brand evangelism but is it really brand interaction? #sm68
Many use SMS for traffic not to interact. Moe's sends coupons via SMS. It's traffic, not interaction. SMS leading to SM = interaction #sm68
Many use SMS for traffic not to interact. Moe's sends coupons via SMS. It's traffic, not interaction. SMS leading to SM = interaction #sm68
RT @karimacatherine Q2 Maximizing is not More of it, maximizing is the right strategy that fits objectives. Do it well & understand it #sm68
RT @karimacatherine Q2 Maximizing is not More of it, maximizing is the right strategy that fits objectives. Do it well & understand it #sm68
@JoeKikta @karimacatherin The adoption onus is on the brand to 'invite' their community to use geo-location for deeper interaction. #sm68
Looking forward to hanging with some smart peeps for the next hour on #sm68
Looks like I missed a great chat! #sm64
RT @alisonannes I agree. RT @Marc_Meyer: As we go forward I would prefer my digital marketers to have some traditional marketing exp. #sm57
Great #SM57 chat today w/ @AmberCadabra - Here's a list of participants to keep in touch. http://ow.ly/1DKOf
RT @karimacatherine @techguerilla : I totally agree. SM is long term. you need holistic integration of SM. not social media alone. #sm57
RT @karimacatherine @techguerilla : I totally agree. SM is long term. you need holistic integration of SM. not social media alone. #sm57
BINGO - RT @cspenn: #sm57 Testing, testing, testing. That's the ONLY way. Test, experiment, and fail until you succeed or go broke.
A3: Objective (cough) driven decision. #sm57
BINGO - RT @cspenn: #sm57 Testing, testing, testing. That's the ONLY way. Test, experiment, and fail until you succeed or go broke.
A3: Objective (cough) driven decision. #sm57
A1b: Components to measure objectives: Cost, potential, reach, response, conversion, sentiment, gained intelligence. #sm57
A1: "How" varies per type of biz. Measurable goals are needed. Tracking should persist in all interactions & validate effectiveness. #sm57
Warning: High volume tweets for the next hour. It's time for #sm57
Ditto! RT @elhoust: Gr8 #sm56 chat: @livepath @KevinLyons @ActiveIngreds @billfromsc @AndrewMueller
Great SM chat w/ @TreyPennington & everyone on #SM56 Here is a follow list of everyone who participated: http://ow.ly/1APDS
A3: Goal to contribute more than consume. Engage outside of the familiar SM ecosystems. Add value. Introduce SM to the unknown. #sm56
re: Q2 I would add a 3rd choice: Customer Initiative. Customers are starting to beat brands to SM. Some by demand. Some by crisis. #sm56
RT @ActiveIngreds companies are struggling w/ 1. How fast things are evloving w/#socialmedia 2. They have to relinquish some CONTROL! #sm56
re: @TreyPennington (A company must....) Commit to go the distance before engaging in SM otherwise they may orphan their customers. #sm56
RT @elhoust @treypennington To embrace SocMe, companies must be open 2 new ideas, willing 2 experiment, & trust experts #sm56
RT @elhoust @treypennington To embrace SocMe, companies must be open 2 new ideas, willing 2 experiment, & trust experts #sm56
Pulling away from #140Conf to catch @TreyPennington on #sm56
Today's #socialmedia Tweetchat host : @treypennington at noon EST #SM56 (via @Marc_Meyer) /via RT @treypennington @Synthesio
RT @treypennington: RT @Marc_Meyer: FYI, Next weeks #socialmedia tweetchat host will be .@treypennington #sm55 #sm56
@karimacatherine Yes... if you have objectives. ;) re: social media metrics depends on your objectives. #sm55
