This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @dariasteigman: @MackCollier We also have to step back and ask: is SM right for my company? #socialmedia must make sense for co
@dariasteigman of course, but it provides an opportunity to adjust the internal message and energize and empower resources #socialmedia
changing the culture can be done via a brand refresh - move the brand and the people will follow #socialmedia
fear is minimized when an effective strategy is in place - including issues response and exit strategy #socialmedia
co\'s need to look at integration - sm is more than a campaign, it\'s a culture shift driven by leadership
#socialmedia
@mackcollier applying social media to marketing activities, resourcing and ownership #socialmedia
