@AndrewMueller if you have the right methodology, then you can get accurate assessment. But it is part of measurement not only. #sm64
reality though re impact channel, when I asked how many folks had surveyed customers re impact of social on sales, no one raised hand. #sm64
@AmberCadabra: @AndrewMueller @elhoust talked about Amazon as an impact channel last week at #ragancisco #sm64 http://bit.ly/9lyGee
Q3: we are using community data to understand what drives Net Promoter - time to answer is crucial. #sm64
@kyleplacy that is key question for each biz to ask. Depends on you obj but could be: comment, share, read another. #sm58
@karimacatherine nice to see you here too! Might be on/off b/c in bad wireless spot. :) #sm58
@kyleplacy Q1: move folks up by: 1) making it easy, relevant & meaningful to them; 2) making it clear what u want them to do next. #sm58
@kyleplacy Q1: move folks up by: 1) making it easy, relevant & meaningful to them; 2) making it clear what u want them to do next. #sm58
Thanks for the retweets/combos on #sm57 and to Amber for hosting. My first time! Hoppin on flight now - see you shortly.
@AndrewMueller thank you!! Glad to "talk" with you too. #sm57
@merubin yes they did. Key part of getting close to customers (plus answering on community too). #sm57
It was great! RT @AmberCadabra: Alright all. Lots of great contributions to #sm57 today. Thanks for sharing and being conversational. :)
@AndrewMueller thinner membranes - I like that. #sm57
It was great! RT @AmberCadabra: Alright all. Lots of great contributions to #sm57 today. Thanks for sharing and being conversational. :)
@AndrewMueller thinner membranes - I like that. #sm57
@jasonbreed yep - it is hard to do especially when data for modeling is unevenly available. But still have to start and optimize. #sm57
@AndrewMueller yep around DNA but still a big company. :) #sm57
@AmberCadabra count me in! :) #sm57
@karimacatherine my reco - start w/1 exec sponsor who can help you navigate/be a voice when you are not in room. Grow from there. #sm57
@andrewmueller no - big company, matrixed like all get out. BUT core of company = get close to customers. Common DNA helps. #sm57
Market mix modeling, deep data analysis and lots of testing = informed budget choices. key is to understand interaction effects. #sm57
@karimacatherine @ambercadabra both really helps. But key is for internal leaders to know right language to get at lvl support. #sm57
@AmberCadabra and senior execs driving specific initiatives would hear from real customers about impact of said efforts. Powerful. #sm57
@AmberCadabra for one, engineers wrote WAY better code! :) #sm57
@karimacatherine @ambercadabra both really helps. But key is for internal leaders to know right language to get at lvl support. #sm57
@AmberCadabra and senior execs driving specific initiatives would hear from real customers about impact of said efforts. Powerful. #sm57
Market mix modeling, deep data analysis and lots of testing = informed budget choices. key is to understand interaction effects. #sm57
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @socialmeteor: Join @Intuit's @Kiva lending team, lend $25, & Intuit donates $10 http://bit.ly/aAoDg2 #socialmedia #business #microloans
RT @socialmeteor: Join @Intuit's @Kiva lending team, lend $25, & Intuit donates $10 http://bit.ly/aAoDg2 #socialmedia #business #microloans
