THANK YOU! #tweetme RT @KathyHerrmann & @megfowler: A3: U ask your customers for email prefs. Why not ask for social preferences? #sm107
THANK YOU! #tweetme RT @KathyHerrmann & @megfowler: A3: U ask your customers for email prefs. Why not ask for social preferences? #sm107
RT @andrewmueller: #sm90 is about to begin, you can find the questions at http://bit.ly/hdyPZE
RT @andrewmueller: #sm90 is about to begin, you can find the questions at http://bit.ly/hdyPZE
RT @swoodruff: btw, i"ve set up my pharma-specific Twitter stream (@impactiviti) to tweet a series of resources and links during #sm78 #socialmedia
Today's #sm73 with @Marc_Meyer features @kanter, who will talk about the impact of sm in the non-profit world. NON-PROFIT heads up!!
RT @kanter: #sm73 starts in about a minute http://hashtagsocialmedia.com/blog/social-media-for-non-profits
RT @kanter: #sm73 starts in about a minute http://hashtagsocialmedia.com/blog/social-media-for-non-profits
RT @marismith: #sm67 One stat to watch carefully on your Facebook Insights is "unsubscribes": fans who have HIDDEN you from their News Feed.
RT @marismith: #sm67 One stat to watch carefully on your Facebook Insights is "unsubscribes": fans who have HIDDEN you from their News Feed.
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @jmctigue: Sorry @hubspot, but if you're only spending 10 minutes a day in #socialmedia, you're a tree falling in the empty forest.
RT @socialmedia247 Guest Post from @brandguardian Attending LikeMinds: Live-stream on Twitterface http://bit.ly/d3p4JL #socialmedia
RT @socialmedia247 Guest Post from @brandguardian Attending LikeMinds: Live-stream on Twitterface http://bit.ly/d3p4JL #socialmedia
RT @dannybrown Social media holistics - why it's not all about the customer http://bit.ly/5XZ2bc #socialmedia #sm42
RT @dannybrown Social media holistics - why it's not all about the customer http://bit.ly/5XZ2bc #socialmedia #sm42
RT @nenshad Agreed! RT @KathyHerrmann Social biz integration = culture personnel mgmt process reengineering tech infrastructure. #sm42
Well said. RT @comcastcares Social Media is not a strategy, it is a communication channel owned by the Customer #SM42
Well said. RT @comcastcares Social Media is not a strategy, it is a communication channel owned by the Customer #SM42
For some great insights about a big biz who IS using social media operationally, check out @comcastcares stream from #sm42 chat right now.
RT @jasonbreed Today's convo captured here http://bit.ly/4qmlwE & ready to view! #sm42
#sm42 Thanks for a great chat everyone - a bit hard to keep up with you all, so sorry for that. Thanks @comcastcares for the insights!
#sm42 Thanks for a great chat everyone - a bit hard to keep up with you all, so sorry for that. Thanks @comcastcares for the insights!
@ajmunn I agree about not JUST LISTENING. If you're listening and not talking, you're not serving. #sm42 Serving cust. does help bottom line
#sm42 @EdHartigan The world of webapps has made it a bit easier to integrate systems together. I have done small things for Fresh ID myself.
#sm42 @techguerilla If they're looking at it from "what's in it for me & what can I sell" maybe. They should approach from meeting needs.
The technology is VERY important. People think "tactic" = "what platform" but true integration is deeper, takes planning from big pic #sm42
The technology is VERY important. People think "tactic" = "what platform" but true integration is deeper, takes planning from big pic #sm42
#sm42 @comcastcares just used a great term: "collaborative work space" - this is exactly what blending social with your site looks like.
RT @comcastcares It is all part of the collaborative work space. Customer are the best part of the solution to improve Cust. Service #SM42
RT @comcastcares Calls are down for a variety of reason. I see Customers & SM part of solutions, such as their answers in forums #sm42
#sm42 Performing true integration using custom coding and api's can help you transition around the internet to serve customers/prospects
#sm42 When truly integrating social media into your biz, many areas will be touched... your speech, your sites, your availability, the tech.
Regarding what it looks like for companies/staff @comcastcares, do you see less support phone calls at all or no, being online? #sm42
... @themaria! using the force.com platform AND Twitter/Facebook to blend sharing with ideas and make them actionable in Salesforce #sm42
And it can plug into existing CRM systems like salesforce @themaria! That is what's so exciting. We are going to do an Ideas site... #sm42
And it can plug into existing CRM systems like salesforce @themaria! That is what's so exciting. We are going to do an Ideas site... #sm42
#SM42 In regard to Q3, people sometimes overthink getting onto social platform. Different departments can start small & expand to meet needs
#SM42 I'd like to see us expand our horizons though, and truly infiltrate the corporation with sm platforms seamlessly. @Marc_Meyer
Q3: What does social business integration look like for employees & the company? #sm42
#sm42 SM is not the only way, it is A way that can be used that is currently not being done today. @sharonmostyn
#sm42 @Shih_Wei I'm definitely not saying don't provide that - being available and able to be reached is why people love their brands here
#sm42 @Shih_Wei I'm definitely not saying don't provide that - being available and able to be reached is why people love their brands here
@comcastcares I totally agree a lot of folks are missing the opportunity to use sm internally #sm42
#sm42 The frustration of businesses not being findable especially shows up on the local level. @KathyHerrmann We need to get them here.
#sm42 @AndrewMueller 80% is better than nothing. We're all busy, life moves fast - we need to use tech to reduce burdens, not just chat.
Say I am a salesman playing golf with a prospect. Tie Twitter to Salesforce & stock and give him answers fast, casual @sharonmostyn #sm42
#sm42 Regarding sm not being for every company, I disagree... I think every company with customer to serve should be found online easily
#sm42 I agree @socialtality to start with a strategy, and what I recommend is looking for the need first, then devise the approach to answer
#sm42 There are *scores* of interesting automated things we could do with Twitter, that aren't about following a ton of people/spam
#sm42 @AndrewMueller For example, hook Twitter api up to Blockbuster stock, I ask my store about movie, get response back - automated
#sm42 @AndrewMueller I have a dream, that someday, we will be able to use Twitter in a combo of utilitarian function AND personal care...
#sm42 @AndrewMueller I have a dream, that someday, we will be able to use Twitter in a combo of utilitarian function AND personal care...
#sm42 I want to know when a show on TV comes on, by using Twitter... hooking to a database to discover information is severely underutilized
#sm42 If I want to rent a movie tonight from Blockbuster, I'd like to know if they have what I want in stock. By asking on Twitter.
This may not be a popular opinion, but people don't necessarily need a personal relationship with your company - they need answers. #sm42
#sm42 Setting up the equivalent of an answer line on Twitter, for your company is one of the first and easiest ways to get into sm.
#sm42 But it's not just about listening... @techguerilla I don't have to listen to know that people call my company with basic questions.
People jump onto trends before thinking about them, I agree. You may not need a community, you may need a FAQ @nigellegg #SM42
People jump onto trends before thinking about them, I agree. You may not need a community, you may need a FAQ @nigellegg #SM42
When you look at other angles than marketing, a lot opens up. We have not even scratched the surface of what Twitter could be used for #sm42
And this leads to: Q2: How should you begin to socialize your business and what should you expect? #sm42
#SM42 You still get to the ROI question, as you look at filling their needs (you would for any new initiative). But sm gets simpler then.
#SM42 So instead of starting from the view of "what's in it for my co, what's the smROI", what if we said "What do people need?"
And this leads to: Q2: How should you begin to socialize your business and what should you expect? #sm42
#sm42 So true, @andrewmueller - this is a need folks have, which is why you have "Nike communities" around tennis, golf, etc.
YES! RT wileyccoyote i would argue peeps want 2 influence the brands they support.some gr8 ideas orig from end user (Dell, Starbucks) #sm42
YES! RT wileyccoyote i would argue peeps want 2 influence the brands they support.some gr8 ideas orig from end user (Dell, Starbucks) #sm42
#sm42 Those needs can vary from needing to ask a question: pricing, hours, availability, stock... to wanting to buy something on special.
#sm42 @CoryOBrien This is the crux of a problem Cory... we have to ask "What do people NEED from us (the company?) And then meet the need.
#sm42 Instead, what they get is a request to buy something, or an annoying campaign done by marketing, who is the only one toying with sm.
Our first question is this: Q1: Why do we even need to integrate social into our businesses? #sm42
I come from a bit different place than many who are into social media from pure marketing perspective. I see it as a way to meet needs #sm42
Starting in a minute! #sm42 Socializing My Business – What Comes After the Chit-Chat? http://bit.ly/4PYoKc
Starting in a minute! #sm42 Socializing My Business – What Comes After the Chit-Chat? http://bit.ly/4PYoKc
LOL!!! Should we sing Britney's 1, 2, 3 song right now??? 3 minutes to #sm42 @Lukas119
RT @KathyHerrmann: Will join into chat on in 8 min re Social Integration into Biz. Follow #sm42 (via @KrisColvin) #sm42
@TweetTrakr I think i need your new product's custom features working for this #sm42 chat I am about to do. LOL! Background looks lovely.
You can also watch http://bit.ly/6aO1Lo for the #sm42 conversation while doing other things if you like. :-)
You can also watch http://bit.ly/6aO1Lo for the #sm42 conversation while doing other things if you like. :-)
The #sm42 chat will begin in about 20 minutes. You can participate live from a client or http://bit.ly/8qBCXl
The #sm42 chat will begin in about 20 minutes. You can participate live from a client or http://bit.ly/8qBCXl
In 55 minutes we will be chatting about: Social Integration into Biz http://bit.ly/7j8Wo follow #sm42 and join me, @Marc_Meyer & @JasonBreed
RT @nigellegg RT @jasonbreed: #socialmedia chat noon EST w/ @KrisColvin moderating: Social Integration into Biz follow #sm42
A lot of interesting conversation happening at #sm40 right now...
RT @CoryOBrien: @Marc_Meyer @CraigKessler Are the legal teams of any large comps using social media? Now THAT would be interesting! #SM40
RT @CoryOBrien: @Marc_Meyer @CraigKessler Are the legal teams of any large comps using social media? Now THAT would be interesting! #SM40
People are social media chatting at #sm39... fyi!
People are social media chatting at #sm39... fyi!
People are social media chatting at #sm39... fyi!
RT @HKotadia: @ChrisBrogan @SteveRubel @BrianSolis in Paris discussing #SocialMedia http://bit.ly/75e1Z0 #PR #WOMMA #sCRM #CRM #innovation
Nice slideshow. RT @JasonSpector Is the social web the answer to our ailing economy? - http://ow.ly/yPGD #socialmedia
Great post too! The @thebrandbuilder outlines The Basics of #socialmedia Program Planning http://ow.ly/u9Lk (via @BtoBbloggers)
