#socialmedia Profile

@charleneli Mentions, Sentiment, Competitors, Industry as a starting point #sm38

@Marc_Meyer @ScottMonty did this with Ford's latest campaign - specifically asked for bloggers, content creators etc. #SM38

@socialtality Good point - fine line btwn knowing things a la google and exploiting info - slippery slope #sm38

RT @360salesfocus: Expect to see companies give preferential treatment to customers with social credentials. #sm38

@eersahin That would drive me crazy! Good use for some tho def #sm38

@charleneli To connect with other people #sm38

@CraigKessler Open-source app store so free market decides what it needs - wave is a tool. theyre hoping for network externalities #sm38

@MerryMorud The numbers for Youtube are huge. 20 hours uploaded every minute #sm38

The year of niche? RT @jasonbreed: we have seen rise to general social nets. will see more custom, focused networks bring more meaning #sm38

@CraigKessler Its a fail now... wait till its more than 2 months out the gate and opens up to applications #sm38

@socialtality I hope Reddit stays exactly the way it is - small and not very well known. #sm38

@charleneli Fourgot Foursquare. Add that too. #sm38

@charleneli Facebook, Twitter, Youtube, Tumblr, Google Wave #sm38

Some details behind Facebooks change in privacy - albeit a bit sensationalist http://bit.ly/6PFq1g #socialmedia

@edwardboches think coca-cola... ongoing social program but message always comes back to the ubiquity and accessability of coke #sm37

culture - capabilities R more easily learned RT @edwardboches: @scheinerinc what matters more? culture or capabilities? #sm37

RT @wvpmc: As agencies we plant the seeds for others to share the stories in their own voice, on their own platform #sm37

Def - some may come ground up from community power of social RT @CraigKessler: agency should bring fresh ideas to clients as well #sm37

RT @jasonbreed: @edwardboches can't be interruptions, consumers too savvy. has to be woven into an experience that consumer asks for #sm37

@edwardboches agency role is to provide tools and structure for consumers to tell the story - constant monitoring and content creation #sm37

No one likes a ME ME ME comp. RT @KeithBurtis: @TomMartin I in the Patagonia FB Group. The comm mgr. never pimps patagonia products #sm35

Social @ a macro and micro level RT @elhoust: needs to integrate into the goal & strat. planning to see benefits & sell 2 mgmt. #sm35

No one likes a ME ME ME comp. RT @KeithBurtis: @TomMartin I in the Patagonia FB Group. The comm mgr. never pimps patagonia products #sm35

Social @ a macro and micro level RT @elhoust: needs to integrate into the goal & strat. planning to see benefits & sell 2 mgmt. #sm35

Identity RT @hkremer: Brand comes from within. In order to have mktg, svc, socme work, it needs to be defined by the client first. #sm35

Q2: Tough ? - social needs to be integrated into every department moving forward - social will not be on an island #sm35

@TomMartin also vitamin water taking their focus off yuppie vegans and creating convo around on urban, sports, and spirit mixers #sm35

Identity RT @hkremer: Brand comes from within. In order to have mktg, svc, socme work, it needs to be defined by the client first. #sm35

@KeithBurtis if the company enabled a culture which reinforced ur perceived identity of urself u may join to meet likeminded folk #sm35

@TomMartin also vitamin water taking their focus off yuppie vegans and creating convo around on urban, sports, and spirit mixers #sm35

RT @whodak: Q2 - Agencies should think of a brand's social content like physical product, it carries the brand's aesthetic and quality #sm35

Q2: Tough ? - social needs to be integrated into every department moving forward - social will not be on an island #sm35

RT @whodak: Q2 - Agencies should think of a brand's social content like physical product, it carries the brand's aesthetic and quality #sm35

@KeithBurtis if the company enabled a culture which reinforced ur perceived identity of urself u may join to meet likeminded folk #sm35

@hcdelp this is where budget would come into play -u can have both but id prioritize ongoing conversations above one off campaigns #sm35

@Marc_Meyer dont think so - social is ongoing movement but you can use this platform to achieve short term goals #sm35

Short and sweet. RT @dariasteigman: Need to move from monologue to dialogue. #sm35

RT @TomMartin: Q1 What is the difference between a marketing campaign and a customer conversation? #sm35

#SM35 #Socialmedia in 5. Why brands need 2 evolve out of campaign thinking: http://bit.ly/8gdJZO

Good point RT @dariasteigman: Let's not forget that conversation, done right, can facilitate the campaign. #sm35

Lol RT @denvan: That's why I always say "There's no me in Social Media" Oh wait. Scratch that. There actually is... @jsandford #sm35

RT @TomMartin: @Tbeffs agree. wish they'd just call it Conversational Marketing instead #sm35

Uve just stumbled into a perfect book title RT @Marc_Meyer: @denvan It shouldn't be social MEdia it should be social Wedia...:) #sm35

#SM35 #Socialmedia in 5. Why brands need 2 evolve out of campaign thinking: http://bit.ly/8gdJZO

1 hr > to #SocialMedia chat with @TomMartin - inventor of the drive by Tweet AKA the Drive n Tweet

Obama has never used Twitter, thousands feign shock. #socialmedia http://bit.ly/2oRhBc

@jacobm thanks - id like to hear the groups thoughts we can't use coupons #sm33

@jacobm What about measuring ROI in regulated industries? (tobacco, alcohol) #sm33

RT @andrewmueller: that all depends on what your objectives are, once you defing them you can determine metrics that prove value #sm33

Huge value. Real time social search. People trust a face / friends over an algorithm. #sm32

Could be much worse! RT @JasonFalls: @jsandford Yes but "Delicious People" is kinda disturbing as a title. heh. #sm32

Twitter lists help curate information. Someone else has done the curating for me so I save time. #sm32

@jasonfalls Absolutely. Networking. Connecting other people. Hearing info through the grapevine. Spead/curating information #sm32

Drunk Tweeting... Destroying Relationships one twitpic at a time. #sm32

.@leeanne_orange makes a good point, the good marketers on twitter are engaging and listening. no one likes the guy whose always me me #sm32

RT @LEE_ANNE_ORANGE I don't mind companies wanting to connect to help me w/ customer service help. just don't push your products on me #sm32

@ScottMonty Was the Mashable spot a paid spot? #socialmedia

Good question RT @Marc_Meyer: What type of team does it take to not neccssarily roll this out but to manage it internally? #socialmedia

@ScottMonty R U measuring for the mentions of #fusion41 / ford fusion along with sentiment? #socialmedia

RT @elhoust @scottmonty how do you measure its effectiveness or is goal mostly awareness? #socialmedia

@Scottmonty sounds like a great idea. are the contestants going through a training session on SocMe etiquette? #socialmedia

Q2. Whats your goal? Who are you talking to? Where are they? What are they saying? #socialmedia

RT @jonnytee: A company that doesn't acknowledge a growing personal brand, will likely lose a major asset to the brand, #socialmedia

@briansolis Upper mgmt needs to be weary of entrepr. tendencies using incentives so brand personality and brand goals align #socialmedia

I ask the client what movie character they think represents the brand. Helps find commonality. #socialmedia

@jasonbreed Id say both. Right person needs to be hired but also briefed in expectations and 'character' of the brand #socialmedia

1. Personality should be purposeful and planned. Makes an interesting hiring conundrum when choosing face of brand #socialmedia

Absolutely. RT @briansolis: personality of person representing brand should match personality of the brand. #socialmedia

Great topic on todays #socialmedia.

Decide where to set up a presence. Cant be everywhere. #socialmedia

Longitudinal tracking gives better insight into cause / effect relationship... impt for roi analysis #socialmedia

RT @TomMartin: we use Radian6 and manual searches, tweetdeck, etc #socialmedia

And a goal : ) RT @elhoust I agree & its important to have a monitoring game plan b4 starting a social media campaign, etc. #socialmedia

Q1. 1.Competitors 2. Category 3. When/Where 4. Descriptive words 5. Opportunities #socialmedia

@ScottHepburn Training / common sense required. Too easy to slip up internal information and give competitor an advantage. #socialmedia

RT @jasonbreed: Consider industries affected - spirits, healthcare, insurance, corp governance - as much cultural as #socialmedia

@Marc_Meyer No. Gov. policies over the industry in general. ie Liquor company cannot compete in areas where 70% are under 21 #socialmedia

Q1. First step would be to be extra familiar with government policies and to train SocMe employees in code of conduct. #socialmedia

RT @Marc_Meyer: We're about 45 minutes out in discussing Social Media in Regulated Industries with host @scotthepburn #socialmedia.

RT @jmctigue: Great post: When the Face of Your Brand Goes Splitsville - #socialmedia http://bit.ly/1qoLQ3

Great post. RT @JasonFalls Creating A Social Business Is Your Next Social Media Challenge http://bit.ly/1gi1vt #socialmedia #marketing

Thank you to @Britopian and @Marc_Meyer for the #socialmedia chat. Great points all around this afternoon.

@Marc_Meyer Havent read the report but I think it depends on where ur customers are. Implementation issues if spread too thin. #socialmedia

Well put. RT @hacool: sometimes we must rely on correlation to see success since measurement tools aren't all connected. #socialmedia

@Marc_Meyer Touche' - a campaign leading up to an event. Oh the semantics! #socialmedia

I like to organize a large SocMe event situated around a definite date and then measure against profit for that period #socialmedia

LOL RT @Marc_Meyer: Were all dancing around the ROI issue like we'e at a junior high dance and no1 wants to make the first move #socialmedia

@LeeAnne_Orange Depends on the organization. Many CEOs dont have time for SM (they may be unfamiliar with correct practices) #socialmedia

Yup RT @JoeKikta: @Marc_Meyer @chuckhemann I think it always starts from the bottom, but need support from top to be effective #socialmedia

@elhoust Most def agreed. Much more likely to listen to a highly recommended source. #socialmedia

@marc_meyer Cheers. Why tell someone about how good you are when you can show them. #socialmedia

Q1. Case studies - show client you have hands on experience and can bring measurable results #socialmedia

25 Social Media Sites for Entrepreneurs http://bit.ly/44Qbuq #socialmedia

Good 1 RT @MarketingProfs: Big thanks @Marc_Meyer & esp. all of you for your 2 pesos. This was a fun conversation. Or content.#socialmedia

@rebeccawissler idenitifying individual needs can be hard esp if ur not face2face identify a niche and become a thought leader #socialmedia

Great line! RT @ProStylus: Science = tools. Art = knowing how to use them #socialmedia

Everyone knows people like love songs but not everyone has the talent "art" to write one #socialmedia

However, if you are talented at identifying target mkts but fail at art of conversation u still fail #socialmedia

Agreed RT @StepfordMom: #socialmedia I would think you start with content that is worthy of conversation

@MarketingProfs The ART of creating content that spreads and connects with the demographic u are trying to reach #socialmedia

Enjoyed the #socialmedia chat - hello to all my new followers!

@jasonbreed Create engaging content and position yourself as a leader in ur field #socialmedia

@JasonJHill A smart company would personify the brand #socialmedia

Even better than u did before the sale as they are the ones who are going to recommend you to future clients and biz opps #socialmedia

@sonnygill Very good question and a topic which seems to be cropping up more often #socialmedia

@jasonbreed Lead generation is a start (using SocMe listening tools) but RB is more import. in long term #socialmedia

RT @AnnEvanston: lead gen is a contact for the database, RB is creating connection & interaction that can lead to transaction #socialmedia

The 80/20 rule can be applied using parameters such as influence and level of engagement #socialmedia @bethharte

Clay Shirky: How social media can make history http://bit.ly/bLLSU #socialmedia