This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@bdresher That is kinda scary, especially with all the misinformation on Twitter...many do not check sources, they just tweet. #sm45
@Marc_Meyer If brands are not careful with how they use SM, there could be a backlash from consumers tired of being advertised to... #sm40
@zCrisan Ideally, SM roles would translate to what they are doing in their offline roles w/in company. (Research dept = SM research) #sm39
And too many generalities. Let's talk specifics! RT @andrewmueller: Great conversation but it seems like we drifted away from ROI #sm39
@brightmatrix I'm with you...a little early. #sm39
@thebrandbuilder @cmwooll - AND understanding the nuances between corporate SM and individual SM #sm39
@thebrandbuilder Departmentalizing SM gives company executives the excuse to never truly understand the medium. #sm39
I think "toe dipping" should = Listening. This will help determine a true strategy to plan your entrance into SM. #sm39
Lots of first timers in TweetChat...nice to know I wasn't the only one. Great convo! Later. #sm37
@thebrandbuilder Agreed but the customer would never know if it is a unified POV. Approval process is what derails SM done by agencies #sm37
@thebrandbuilder It depends. Customer Service should probably be brand, but Research....agency? #sm37
In the end, brands will rely on Agencies to lead the charge in this area...Agencies need to make sure they are ready. #sm37
I think the "Good Enough" mentality will only fuel client's beliefs that advertising is easy...still don't think they will take it on. #sm37
@edwardboches Big Idea vs. Small Idea is what is keeping many clients from entering SM....they keep waiting for the Big Idea. #sm37
@JennKim Don't tell them that....ha. #sm37
Q1: Both are important, but they're both ultimately irrelevant if they do not provide some sort of value to the customer #sm37
Q1: Both are important, but they're both ultimately irrelevant if they do not provide some sort of value to the customer #sm37
RT @edwardboches: lots of talk on future of ad agencies, this from @seancor at forrester http://bit.ly/60OPJX #sm37 #sm37
RT @edwardboches: lots of talk on future of ad agencies, this from @seancor at forrester http://bit.ly/60OPJX #sm37 #sm37
Good presentation @griner. http://ow.ly/lgB2 I had missed KFC dropping the ball and El Pollo Loco picking up the slack. #socialmedia
