#socialmedia Profile - @Marc

Profile

@Marc_Meyer

twitter: @Marc_Meyer

#sm tweets: 4134

Can social media move the needle for brands during the holidays?

@jgombita That's ok. Thanks for being you though...:) #sm139

@jgombita is that bad thing that I am? #sm139

Agree. RT @RapidFireMktg: Great conversation today on #sm139 Much to consider for brands, engagement & SM!

and you...@threeThou better keep coming back every week for our tweetchats! You rock! :) #sm139

On a side note, when are the UPS and FEDex guys gonna get here? cc.@LoisMarketing #sm139

Wow, that was a quick hour, mad props to @KaryD. good stuff today and yes thanks to @jsandford as well as all of you! #sm139

@KaryD Whew thanks...:) #sm139

We are getting into some deep water here about the who , what, why When a brand should engage us. #sm139

Raise your hand if you want to be marketed to...:) #sm139

@jgombita it's a byproduct of being on Twitter cc. @karyd, there's nothing to prevent it really #sm139

@KaryD Kinda goes back to that Twitter as a push mechanism for retailers and brands thing. Is it really that effective? #sm139

@KaryD Another great question. Does that work? it may, but how do you track and measure the effectiveness of it? #sm139

@KaryD and we know it happens...all the time and its icky #sm139

@KaryD or does a 3rd party pop in and give you three places where you can get it for less? #sm139

@KaryD Thats a great question. What should the level of social brand interference be during the holidays... #sm139

@threeThou Sorry... free shipping...which means it arrives when it arrives #sm139

@threeThou I'm wrapping the Tschotke now.. #sm139

@threeThou Ding. Ding. :) #sm139

@KaryD January should be all about "how we keep the new customers we just acquired in Dec." #sm139

@KaryD Engaged companies, great customer service & a great web experience shouldn't be limited to one month #sm139

Let's not forget free shipping...& an impeccable ecomm experience move the needle. But if you screw up? You're screwed. #sm139

@nikkirogan That is kind of cool #sm139

Let's chat it up for our 139th #socialmedia tweetchat with your host @KaryD Please welcome her with open minds & hearts! #sm139

So are you being influenced by brands this holiday season? #sm139

RT @KaryD: In less than 5 min., I'm hosting #socialmedia chat - talking about social media and the holidays. Join me? #sm139

RT @KaryD: Join me in 15 min. for #socialmedia chat. We're talking impact & opportunity for brands & customers during the holidays. #sm139

Are the ways brands are using #socialmedia influencing your buying decisions during the holidays? Find out w/ @karyD in 1 hour #sm139

Can #socialmedia move the needle for brands during the holidays? Find out at noon with @KaryD #sm139

FYI, Today's #socialmedia chat focuses on social, the customer, & brands during the holiday's. Your host? @KaryD #sm139

Can #socialmedia move the needle for brands during the holidays? Find out at noon with @KaryD #sm139

An introvert's approach to leveraging social media for business success

RT @MackCollier: If you mised it, check out @LisaPetrilli's amazing ebook on Introverts succeeding in business - http://t.co/n6tA1Yh9 #sm138

I want 2 thank @LisaPetrilli for hosting today's # socialmedia tweetchat. It Rawked! Thanks to you & of course all the chatters #sm138

@LisaPetrilli Maybe the better question might b, what's the best social media entry point for an introvert? @martinjason #LinkedIn #sm138

@LisaPetrilli F2F is the new black...:) #sm138

@AppleBoxStudios Sure we can add that as a twist. #sm138

@BoomerangHotels So what's tougher, driving traffic, engaging traffic, keeping traffic or converting traffic? #sm138

@BoomerangHotels especially if you have 1.2 million facebook fans... #sm138

@AccentureSocial Win as a team, lose as a team? #sm138

@martinjason @nikkirogan #sm138 Yep, I'm sure it has different impacts across different segments #sm138

@nikkirogan I agree on a case study, I've never thought about buyers remorse in social, now I am. cc. @martinjason: #sm138

At this point in the game, I'm surprised more brands don't self identify in social. #sm138

I'm pleased as punch to have her. Welcome @LisaPetrilli #sm138

So @LisaPetrilli has an e-book out on the introverts guide to leadership. For today's #socialmedia tweetchat, we focus on social #sm138

@nikkirogan Me too! #socialmedia #sm138 #sm138

30 min. until todays #socialmedia tweetchat on How introverts might leverage SM for Biz. Your host? @LisaPetrilli #sm138

How does an introvert leverage social media for business? Find out w/ your host @lisapetrilli @ todays #socialmedia tweetchat #sm138

Guess who's hosting today's #socialmedia tweetchat? The 1 & only @Lisapetrilli! We have an interesting topic today. #sm138

How does an introvert leverage social media for business? Find out w/ your host @lisapetrilli @ todays #socialmedia tweetchat #sm138

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

Mad props to @megtripp for hosting out 137th #socialmedia tweetchat. She rocks & so do all of you! Thank you so much! #sm137

@kevinmarks God help those that actually folded that word into their beautifully crafted prose.. #sm137

Mad props to @megtripp for hosting out 137th #socialmedia tweetchat. She rocks & so do all of you! Thank you so much! #sm137

@kevinmarks God help those that actually folded that word into their beautifully crafted prose.. #sm137

@Ken_Rosen One would hope so. :) #sm137

@kevinmarks spam as in frequency or spam as in bad unopted-in email? Big dif. #sm137

@Ken_Rosen That's what they will tell management and then management will ask: Did we get more followers & fans? #sm137

@DRMGListens Both. As a society, ppl are starting to be conditioned to use certain channels & marketers are meeting them half way #sm137

Any data on companies that engaged in SMS marketing? #sm137

@megtripp so is email part of the traditional framework now? #sm137

@megtripp Did they? I guess email ain't dead #sm137

RT @DRMGListens: "Nothing happens until there is a sale".... #sm137

Why does Elaine from Seinfeld, writing snappy copy for J Peterman's Christmas catalogue come to mind right now? #sm137

RT @DRMGListens: "Nothing happens until there is a sale".... #sm137

@megtripp Except that kids don't buy happy meals because of the food... the same may hold true for consumer engagement. #sm137

@brandspanking But what does "something of value to the audience" mean anymore? Something tangible? SWAG? #sm137

@megtripp Except that kids don't buy happy meals because of the food... the same may hold true for consumer engagement. #sm137

@brandspanking But what does "something of value to the audience" mean anymore? Something tangible? SWAG? #sm137

@megtripp Which points to the perception gap of what social is and what it's to be used for #sm137

Bingo. RT @jasonbreed: @megtripp yes. use social to re-imagine the business & value prop not just propogate the old! #sm137

@megtripp which then could have completely framed the content & messaging they "pushed" out for the next 3 weeks #sm137

@megtripp HUGE opportunity lost. and yet they had 12 months to prepare #sm137

@megtripp as a feedback mechanism, as a customer svc outlet, and of course for shares & recommendations #sm137

@megtripp HUGE opportunity lost. and yet they had 12 months to prepare #sm137

@megtripp as a feedback mechanism, as a customer svc outlet, and of course for shares & recommendations #sm137

@kevinmarks It had to have a name. Does any 1 even use the word cyber 2 define anything else anymore? Besides, um, u know @megtripp #sm137

@megtripp So on Cyber Monday Marketers wanted Booty calls... #sm137

@megtripp When you ask to be followed, add a value proposition on why they should. #sm137

@brandspanking Can you change your tone in social and actually have people pick up on it? #sm137

@megtripp question back would be what do we as digital consumers expect a company's social voice to be on cyber monday? #sm137

@Ken_Rosen you mean just consistency in your approach... #sm137

@megtripp Absolutely. #sm137

@AppleBoxStudios Agree, if anything, they felt that Cyber Monday gave them a free pass to shove it down our throats via social #sm137

@megtripp Absolutely. #sm137

@AppleBoxStudios Agree, if anything, they felt that Cyber Monday gave them a free pass to shove it down our throats via social #sm137

Here we go folks... Welcome @megtripp #sm137

10 minutes...10 minutes until todays #socialmedia tweetchat with your host @megtripp Please join us. #socialmedia #sm137

FYI @megtripp is todays #socialmedia tweetchat host at noon EST #sm137

Today's #socialmedia tweetchat host is @megtripp Topic? Y Your CyberMonday Emails Were Annoying: Updating Your Pitch 4 the Social Era #sm137

FYI @megtripp is todays #socialmedia tweetchat host at noon EST #sm137

The rise of the social index and its impact on influence

@lttlewys Transcript http://t.co/WU64d5Sf #sm136

@lttlewys It should be up now #sm136

@lttlewys Yea that was hot... #thanks #sm136

@webby2001 yea he did #sm136

@VolcadoDePila I like this: Measure by situation and not by network.... #sm136

Ok 1 minute. any parting shots for @chuckhemann? Other than he crushed it and rocked it? #sm136

@webby2001 yea he did #sm136

@lttlewys Agree there should be some degree of complimentary continuity #sm136

Ok 1 minute. any parting shots for @chuckhemann? Other than he crushed it and rocked it? #sm136

@lttlewys Agree there should be some degree of complimentary continuity #sm136

@KaryD and may be doing "something" social to get the number to rise...ick. ugh. #sm136

@VolcadoDePila in what sense? #sm136

@KaryD and may be doing "something" social to get the number to rise...ick. ugh. #sm136

@juliebhunt Step outside where no one even knows your name. & the metric is useless. And What if you're not social? #sm136

@VolcadoDePila in what sense? #sm136

@chuckhemann Agree w/ @webby2001 Yet I have a feeling, we have lazy mktrs who use the shit out of that metric. cc @AppleBoxStudios #sm136

@chuckhemann True..and then the work begins. #sm136

@dariasteigman Maybe I should mention Triscuits too... as long as we're going down that road...lol #sm136

@chuckhemann But the problem is that the value is minuscule compared to the effort to extract that value no? #sm136

@jamiemorgancda Good point. #sm136

I'm waiting. RT @chuckhemann: Related to question 3, is there a svc you've used that you have tested and found to be *more* accurate? #sm136

RT @KaryD: Great discussion taking place know about influence ranking. Follow #sm136 if interested.

@jamiemorgancda Good point. #sm136

I'm waiting. RT @chuckhemann: Related to question 3, is there a svc you've used that you have tested and found to be *more* accurate? #sm136

RT @KaryD: Great discussion taking place know about influence ranking. Follow #sm136 if interested.

@chuckhemann I think diet coke just went through my nostrils, there goes my klout score... #sm136

@chuckhemann A3 What would it be called? the "social index aggregate index"...? :) #sm136

@DougH Major. Thus the phrase, "social media measurement is a dirty little secret" seems apropos or at least on the back of a tshirt #sm136

@BarryBirkett Wondering out loud-Is there a true algo for social indices??? hmmmm... :) #sm136

@VolcadoDePila taking a cue from @AppleBoxStudios True Social measurement is a manual process #sm136

@AppleBoxStudios Which would then artificially skew & influence every marketer who used the tool #sm136

@webby2001 i think I would prefer the word, augment instead. :) #sm136

Are social indices capable of providing automated analysis that's worth a damn? #sm136

@tamadear Agree, understanding their contextual value to what YOU are trying to do with them seems to be key. #sm136

Is it perfect? Far from it. Because they are all working off the same grid? A better mousetrap? #sm136

At the end of the day, advertisers are trying to get in the head of the social consumer-social indices provide something #sm136

IBIg Data's problem? Actually it's the problem of those trying 2 measure it, taking the outputs & doing something w/ them #sm136

@dariasteigman LOL #sm136

@dariasteigman and yet we're so enamored of it's outputs...Why? #sm136

Statement of the year! RT @TWalk: Choice of which quantities to include is, in itself, a qualitative decision. #sm136

@tamadear and yet the context in this context is completely subjective and can be skewed right out of the box..:) #sm136

Statement of the year! RT @TWalk: Choice of which quantities to include is, in itself, a qualitative decision. #sm136

@tamadear and yet the context in this context is completely subjective and can be skewed right out of the box..:) #sm136

@lttlewys of course...:) #sm136

Folks please welcome an Alum for our #socialmedia Tweetchats @chuckhemann . He's ready to throw down on todays topic. #sm136

RT @chuckhemann: Getting fired up for a discussion about social media indices. Join us in a couple? #sm136

@lttlewys I'll have a blueberry muffin thanks #coffee #sm136

We have 10 minutes until @chuckhemann leads today's #socialmedia tweetchat on on the rise & perceived relevance of the social index #sm136

Less than an hour until @chuckhemann waxes poetic on the rise & relevance of the social index #socialmedia #sm136

Seriously, What is the purpose of a social index? Who benefits? Find at our noon #socialmedia tweetchat w/ @chuckhemann #sm136

Today at 12 EST we welcome @chuckhemann for our #socialmedia tweetchat on social indices like Klout & Peer Index. #sm136

Seriously, What is the purpose of a social index? Who benefits? Find at our noon #socialmedia tweetchat w/ @chuckhemann #sm136

Less than an hour until @chuckhemann waxes poetic on the rise & relevance of the social index #socialmedia #sm136

Social Media for Crisis Planning & Response

Informal Tweet Chat Event

@brandspanking @lauren_dugan @dgcattaneo @MarinMediaGroup Thanks for coming by #socialmedia #sm134

OK folks that's a wrap of today's #socialmedia tweetchat. Huge props to@AppleBoxStudios & he didn't even curse! Nice job! Thanks All #sm134

@AppleBoxStudios Actually wasn't Doritos super bowl campaign 2 years ago, all UGC driven? Smart IMO if you know how to leverage it. #sm134

@martinjason If an agency doesn't do social media, they damn well better understand it #sm134

@gitismatt and I've seen that done as well. :) #sm134

@MarinMediaGroup Believe it or not, this is true. you can focus on strategy and never execute. I've seen it done, and done well. #sm134

@AppleBoxStudios I think @tdefren might have done a post on ethics around this question, can't remember #sm134

@dgcattaneo Those are actually the one's that come back and question what you did...lol #sm134

@dgcattaneo Completely agree with that and most do have an active interest and yet others just trust that you'll do it right :) #sm134

@AppleBoxStudios Clients need to take an active interest in the how & the why of social media when it involves their brand #sm134

@AppleBoxStudios In some cases, it's like source code, it's the clients and they should take ownership-but some don't know how #sm134

@tkpleslie Can I even begin to tell you how many clients saw the fruits of my labor long after my work had been done? #socialmedia #sm134

RT @AppleBoxStudios: Q2 Do you think the client should own the conversation? or should it all be on the agency? Is the agency really prepared to own it? #sm134

@AppleBoxStudios Exactly. Social is full of nuance, some of which does not come to fruition immediately-like SEO #sm134

@AppleBoxStudios I would like to see agencies better articulate the difficulties of what clients will face in social #sm134

@BarryBirkett Thats a great point...lol cc @AppleBoxStudios #sm134