#sm107 thanks @andrewmueller for another engaging session and @jaybaer for being great guest. A great hour!
a RT @neicolec: Q4: If support problem, no reply too fast. If I made a comment, a fast reply creeps me out. >Well put #sm107
@interacter As a strategist, strategy rules, but tactics can help with learning how to ride the social media bicycle #sm107
@interacter As a strategist, strategy rules, but tactics can help with learning how to ride the social media bicycle #sm107
@jaybaer A4: I think a response within an hour - two hours at the most. Instant response can seem inauthentic #sm107
@jaybaer A4: I think a response within an hour - two hours at the most. Instant response can seem inauthentic #sm107
@megfowler marketing plans are more than temporary - would say they are "dynamic" . . . #sm107
@gnosisarts SocialMention is a good free tool - so is Addictomatic #sm107
@lindsaysydenham Companies use tools like co-tweet and other platforms for managing different twitter accounts #sm107
A3: Tools to det customers: focus groups, research studies, google alerts, twitter search, comp analysis and more #sm107
@karimacatherine hello Karima, long time no connect - like the new pic #sm107
RT @NealWiser: Facebook is the Dishwasher, Twitter is a Jacuzzi (sorry, had to add my metaphor) LOL #sm107
@BrennaElise which comes first? Tactics or strategy? Biz's often need to learn w tactics b4 doing strategy. #sm107
@BrennaElise which comes first? Tactics or strategy? Biz's often need to learn w tactics b4 doing strategy. #sm107
People do want their jelly donuts and HDTV's but there is the law of diminishing returns too! #sm107
@ShanaDouglas @Marc_Meyer Marketing is hard work . . . there is no way around it #sm107
@jaybaer A3: determining where customers are requires old fashioned research, e.g. focus groups, interviews, etal. #sm107
@ShanaDouglas @Marc_Meyer Marketing is hard work . . . there is no way around it #sm107
@jaybaer A3: determining where customers are requires old fashioned research, e.g. focus groups, interviews, etal. #sm107
@TCoughlin I can think of another word than rain too! #sm107
@TCoughlin I can think of another word than rain too! #sm107
Facebook is like a good long bath and Twitter is like a rainstorm #sm107
RT @andrewmueller: .@unmarketing how about finding + answering questions that are relevant to your target audience. >YES #sm107
RT @andrewmueller: .@unmarketing how about finding + answering questions that are relevant to your target audience. >YES #sm107
RT @andrewmueller: .@unmarketing how about finding + answering questions that are relevant to your target audience. >YES #sm107
A2: You may not have an audience on Twitter, but that doesn't mean you shouldn't be listening #sm107
@Marc_Meyer Well put point that everyone starts w no audience, but for some cos, there may be better platforms to fish #sm107
@jaybaer Q2: Companies shld NOT use Twitter: those w disclosure issues, no audience there & cos w few clients #sm107
RT @markkrupinski: A1: Twitter is not overrated, the majority or Users fail to understand the power of a tweet > well said #sm107
RT @markkrupinski: A1: Twitter is not overrated, the majority or Users fail to understand the power of a tweet > well said #sm107
It is not about the 8 % using Twitter, but WHO are the 8 % using Twitter? #sm107
@jaybaer @megfowler why would anyone hire a social media consultant who is NOT using Twitter? #sm107
@jaybaer @megfowler why would anyone hire a social media consultant who is NOT using Twitter? #sm107
@jaybaer @megfowler why would anyone hire a social media consultant who is NOT using Twitter? #sm107
@jaybaer @megfowler why would anyone hire a social media consultant who is NOT using Twitter? #sm107
@jaybaer What do you think are the best tools for businesses to actively listen? #sm107
@Marc_Meyer I will try to tweet-in as to whether Twitter is overrated on #sm107 with @jaybaer - looks like interseting chat
#sm85 looks like a great twitter chat with @mackcollier - watching the tweet stream while on a client conference call!
@elhoust AGREE people are still tinkering - as it is not intuitive for many decision makers, they don't do more #sm67
@sharonmostyn it was good to "see" you too! #sm67
has been fun to drop in for a few minutes - miss this chat - will check transcript later - off to a lunch in HOT NYC #sm67
@ReeseBY companies will avoid social media at their own peril #sm67
@elhoust agree that FB, blog, Twitter can be used in different ways and can be integrated with trad marketing #sm67
RT @BlogLuvr29: I see alot of companies use facebook then months later no longer active.> and they should pull it down #sm67
@marismith - what are best ways to build email lists with FB - not always accessible #sm67
@ReeseBY companies will avoid social media at their own peril #sm67
@elhoust agree that FB, blog, Twitter can be used in different ways and can be integrated with trad marketing #sm67
@karimacatherine that is interesting - wasn't aware of the language issue with apps #sm67
RT @BlogLuvr29: I see alot of companies use facebook then months later no longer active.> and they should pull it down #sm67
@marismith - what are best ways to build email lists with FB - not always accessible #sm67
@elhoust agree that FB, blog, Twitter can be used in different ways and can be integrated with trad marketing #sm67
@karimacatherine that is interesting - wasn't aware of the language issue with apps #sm67
RT @BlogLuvr29: I see alot of companies use facebook then months later no longer active.> and they should pull it down #sm67
@marismith - what are best ways to build email lists with FB - not always accessible #sm67
@LucretiaPruitt thanks for the mention and amazing moderation today! #sm61
@elhoust agree and thanks for the mention . . . #sm61
@J_Fuji great question . . . enjoying the answers #sm61
@lucretiapruitt but a good legal department is always plugged in beyond 8 - 5 #sm61
@J_Fuji More red-tape = educated legal and uneducated mgmt. Educated mgmt knows how to trump uneducated legal! #sm61
@lucretiapruitt I think there is a difference as inhouse really understands day-to-day of business versus outside counsel #sm61
RT @karimacatherine: #SM create inter-relation, it is not only about PR, legal, marketing...it is about the company as a whole >TRUE #sm61
RT @elhoust: @lucretiapruitt I thnk 4 anyone to truly understand #sm, they have 2 use it - only way theyl understand its impact.>AMEN #sm61
@iMediaMichelle wish I could have been engaging more - loved the back and forth between you and @karimacatherine! #sm59
@karimacatherine really enjoying all your #sm59 tweets . . . . juggling the chat with calls and emails!
@jaffejuice looking forward to reading - did order it at Amazon and encourage the rest of you too http://amzn.to/d6JPpB #sm59
RT @MikeFraietta: Automation in SM sucks. Keep it Human. #sm59 AMEN
RT @karimacatherine: Automation is touchy when it comes to social media. Be careful how you approach it #sm59 AGREE
@jaffejuice looking forward to reading - did order it at Amazon and encourage the rest of you too http://amzn.to/d6JPpB #sm59
@iMediaMichelle always glad to share my finds! good to see you #Tweetgrid #sm59
Finally learning how to master #Tweetgrid before #sm59 - VERY COOL http://bit.ly/c9qTfP
I'm getting real-time search results at TweetGrid http://tweetgrid.com/ #sm59
I'm searching for #sm59 live on TweetGrid Search - http://tweetgrid.com/search?q=%23sm59
Looking forward @jaffejuice - trying to get @dmozes to join in which will be a first! #sm59
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@karimacatherine companies will need more folks like you! #sm54
Thanks @bethharte for great moderation . . . now off to meetings here in Miami - enjoyed and learned lots today #sm54
@BethHarte Q4L BOTH - Trad Mrk Com 4 awareness, branding, reach and SMM 4 engagement, lead gen, cust service, etc. #sm54
@CathyWebSavvyPR assume these stats are available through searching #SESNY? Thanks #sm54
At the end of the day, the most important measurement for any company is - did I increase my revenues through marketing investmnt #sm54
I can't think of many television campaigns though that have integrated social media well . . . television shows have #sm54
I can't think of many television campaigns though that have integrated social media well . . . television shows have #sm54
At the end of the day, the most important measurement for any company is - did I increase my revenues through marketing investmnt #sm54
@BethHarte interesting question on best practices - advertising upfronts are in swing - is SM integration a focus? #sm54
RT @paulgailey: @BethHarte #sm54 TV advertising trailing URL´s using facebook.com/ brandname instead of brandname dot com > FEW R #sm54
RT @JoeKikta @stepmorgan Defining SMM is difficult because everybody has their own idea of what it means. #sm54 > GR8 POINT
@Marc_Meyer #sm54 traditional allocation has to be tied to your strategic goals. Traditional works very well for driving awareness and bran
@JoeKikta i agree SMM forces accountability - but the dollars are still small compared to what is spent on traditional #sm54
@sharonmostyn Strategy is critical - but sometimes the company has created the strategy and wants the marketing agency to execute #sm54
@abarcelos @erichayward - agree on Dominos being better late than never - and that may become more the norm for many cos #sm54
@JoeKikta they have been held accountable as it relates to the traditional and acceptable measures #sm54
@sharonmostyn @karenswim some clients are not looking for strategy - they are looking for execution .. . #sm54
@JoeKikta they have been held accountable as it relates to the traditional and acceptable measures #sm54
RT @BethHarte: @stepmorgan Marketing does not equal advertising...advertising is just a subset of marketing promotion. :) >AGREE #sm54
RT @BethHarte: @stepmorgan Marketing does not equal advertising...advertising is just a subset of marketing promotion. :) >AGREE #sm54
@BethHarte Q2: today SMM not as accountable as traditional, but I think standards will evolve - they will have to #sm54
RT @erichayward: Progress: every1 on chat agrees *people* will drive OR halt SM adoption, no matter how slick we are as marketers. #sm54
@jeremyvictor gotcha . . . thanks #sm54
@sharonmostyn @bethharte how do you define "non-marketers" - cust service, prod dev, etc? #sm54
@erichayward these groups use social networking but it is not all that they do . . . my point is that SMM isn't "the" only channel #sm54
@jeremyvictor Cliff Bars don't just do SMM - they sponsor events, do store displays - it is not just SMM #sm54
@BethHarte prod dev, pricing, etc. - SMM can help enhance everything . . . not replace it - still things need to be done internally #sm54
@jeremyvictor what type of businesses? that is interesting statement #sm54
Q1: eMarketer & Unica did study State of Soc Med Integration & found 41 % of cos using SM r integrating w trad http://bit.ly/dmHEG1 #sm54
Largest # of marketing dollars spent on traditional - SMM can enhance results leading to reach + frequency + engagement #sm54
Q1 I do not agree with Mark Kvamme and wrote so on my blog re: whether traditional adv will replace SMM http://bit.ly/aWDcgy #sm54
@jasonbreed you can no longer be a traditional marketer - times require integrated marketers #sm54
Q1 I do not agree with Mark Kvamme and wrote so on my blog re: whether traditional adv will replace SMM http://bit.ly/aWDcgy #sm54
@jasonbreed you can no longer be a traditional marketer - times require integrated marketers #sm54
#sm54 @bethharte Q1 - Sequoia's Mark Kvamme [@mdkmoto] made a preso saying this @ OMMA on 3/17 http://bit.ly/blc1fm
@wvpmc yes I was tweeting from a taxi - now from a hotel room - wish it was from the pool though! #sm54
@sharonmostyn it is - but it is beautiful in NY - here for a one day biz trip and this is fortuitously my one break! #sm54
@sharonmostyn it is - but it is beautiful in NY - here for a one day biz trip and this is fortuitously my one break! #sm54
Am checking in from Miami to participate - looking forward to @BethHarte moderating #sm54
@JohnAntonios am doing well too - hope you are great! #sm53
@JohnAntonios only made half of today's chat - but great one on location based engagement - great tips & insights! #sm53
@MikeFraietta well have no reason to go to Portland any time soon but a following @hotel_lucia #sm53
@MikeFraietta thanks Mike - will check them out #sm53
Bravo is also working with @foursquare http://bit.ly/bAqV1I - gr8 move by @foursquare 2 use integrated media 2 build biz #sm53
@MikeFraietta Now I want to know that hotel where I can get free beer & cupcakes! Cool - but was the beer on draft? #sm53
RT @CoryOBrien: #SM53 Location srvcs also allow many cos to act as local tour guide. Give custs info about area.>YES #sm53
@TheBlackFin any companies you know that are doing great things w reality geo-tagging? #sm53
@karimacatherine EX - met w a important live entertainment c last week that did know @foursquare & how could use w local venues #sm53
@karimacatherine Great question - I don't think businesses are up 2 speed - #sm53 needs to make it actionable & ez to execute #sm53
RT @CoryOBrien: #SM53 For the group: A primer I put together on Location Based Services: http://bit.ly/b65LK1 >THANKS! #sm53
RT @karimacatherine: was a mayor at a place,gave business & referrals ^ still got lunatic service, so...trying to be a mayor elsewhere #sm53
Q3: think there are excellent LBE recommendations - who do you think is doing this well? #sm53
@abarcelos doing great - was in your town yesterday! actually Quincy and digging LBE! Very much needed! #sm53
AGREE - NEEDS TO HAPPEN! RT @steve_campbell: Q3: Embrace the idea of digital coupons and giveaways. Everyone has a mobile device. #sm53
@karimacatherine thanks Karima - very cool stuff #sm53
@jaybaer thanks Jay - actually figured it out after my tweet! Looks like a great chat #sm53
Q3 I check in regularly @ Dunkin Donuts near my office via @foursquare - keep waiting for some msg from them . . missed opp for them #sm53
Just tuning in - what is LB engagement?
#sm53
RT @karimacatherine: @joelvillarini : big, smal, medium, the way I see it, all cos must take SM seriously > AGREE, BUT NEED TRAINING #sm52
@joelvillarini Brands are finding value by integrating SM with overall marketing campaigns http://ow.ly/16Rjjd #sm52
RT @karimacatherine: With Nestle, I am bothered by defensive attitude and their apparent amateurism. > AGREE #sm52
@tamar a checklist is a good idea, but what you check off on checklist can be different depending on the brand #sm52
RT @jeremyvictor: I believe Brands want 2 engage, it's just taking time 4 them 2 catch up op ... it is a big shift in focus > AGREE #sm52
@karimacatherine Whew!!! #sm52
@socialmediabham i think brands need to interact or else it feels like traditional "push" marketing . . . #sm52
@socialmediabham i think brands need to interact or else it feels like traditional "push" marketing . . . #sm52
@sharonmostyn great to see you - seeing your tweets reminded me that the chat was on! #sm52
@marketwire i work in integrated marketing and actually FAN some brands to better understand how they are using #FB #sm52
just jumping in - trying to catch up with the tweet stream
#sm52
just jumping in - trying to catch up with the tweet stream
#sm52
@TalentCulture thanks for the RT . . . and insight! #socialmedia #Advertising
thnx for insites & RTs @themaria @tomob @kdpaine @joelkitka @CoryOBrien, @billrice @karinacatherine @socialtality @sharonmostyn #sm47
@kdpaine thanks for a wonderful conversation #sm47
@kdpaine thanks for a wonderful conversation #sm47
RT @kdpaine: @RepuTrack #sm47 thats why Im looking at Sysomos and BoardReader, they keep stuff for ever! > HELPFUL INSITE #sm47
Do u see that increasing w more use? @tomob: @RepuTrack web data is out there (except twitter) for 12 months. #sm47
SO DO I RT @kdpaine: @CoryOBrien #SM47 I want to know what the competition is doing that delights customers that Im not doing #sm47
RT @kdpaine: @techguerilla #sm47 proactive has more impact on your bottom line IMHO. reactive is what too many people do #sm47
cool! RT @tomob: @kdpaine MQ is using correlations of Brand Advocacy to sales or market share in our brand tracking work. #sm47
cool! RT @tomob: @kdpaine MQ is using correlations of Brand Advocacy to sales or market share in our brand tracking work. #sm47
@JoeKikta agree, but proactive requires communicating - and what channels is that communicated? #sm47
@JoeKikta i think there needs to be some response - once tweeted bad exp on @JetBlue & heard nothing #sm47
agree RT @Zack_Hanebrink: Q2: brands shld 1st listen/montr, jump in, converse, bld network, est relationship & toss exclsve discounts #sm47
@jasonbreed scaled depends on how wide an audience the human interface has, e.g. Steve Jobs versus a sales director at Apple #sm47
RT @sharonmostyn: @JoeKikta Exactly! If youre not doing something about the results, dont bother measuring. #sm47 cc @karimacatherine #sm47
RT @hcdelp: @billrice #sm47 Most of our clients have ks of results/month. We still analyze by hand top pubs and influencer comms. #sm47
@JoeKikta and if org goals are clearly set & communicated, proactive response to neg sentiment can = net gain, eg J&J #sm47
Well put RT @JoeKikta: I think sentiment doesnt so much affect your goals but how you approach achieving them #sm47
@kdpaine organizational goals have to take into account sentiment analysis but companies can't be seen as reactive either #sm47
@karimacatherine hi Karina - good to see yoou as well #sm47
@sharonmostyn glad to see you too - Happy Tuesday! #sm47
@Marc_Meyer does anyone have sentiment data on Toyota looking at a 6 - 12 month timeline? #sm47
@Marc_Meyer does anyone have sentiment data on Toyota looking at a 6 - 12 month timeline? #sm47
@kdpaine and @socialtality - thanks for helpful responses on best sentiment analysis tools #sm47
YES RT @tomob: @kdpaine good systems are hybrid - powerful tools aimed/tweaked by humans for context/linguistics/problem at hand #sm47
@Marc_Meyer semantics are a critical tool in influencing sentiment! #sm47
Based on experience, what are the best sentiment analysis tools? #sm47
@socialtality I think auto-sentiment is just one thing to measure #sm47
agreeRT @EdHartigan: @JoeKikta automated sentiment isnt enough on its own. needs human touch to take into account context, tone etc #sm47
@JoeKikta enjoyed #sm46 and your great tweets
@JoeKikta enjoyed #sm46 and your great tweets
@iMediaMichelle would love a TweetUp - look forward to feedback from @Marc_Meyer #sm46
@iMediaMichelle would love a TweetUp - look forward to feedback from @Marc_Meyer #sm46
@iMediaMichelle many thanks for the mention . . . have known your work through slideshare & glad to know you now thru sm tweetchats #sm46
Many thanks @pgillin and @jasonbreed for a very thought provoking tweetchat . . . #sm46
Many thanks @pgillin and @jasonbreed for a very thought provoking tweetchat . . . #sm46
YES RT @ajmunn: #SM46. Will lose more than gain if we let trad media die. Still need 4 org news curation.Trad media needs focus on USP #sm46
@conniereece great idea to revisit this topic in a year . . . may be even invite a trusted curator and trad journo to participate #sm46
@conniereece great idea to revisit this topic in a year . . . may be even invite a trusted curator and trad journo to participate #sm46
@bdresher great resource for curated journalism comments is www.muckrack.com from SawHorse Media @gregory - founder of @Shorty Awards #sm46
Curation is critical for 2 reasons: 1) deal with collapse of traditional media and 2) fend off content farms as quality resources #sm46
RT @pgillin: Irony of media collapse: ontent readership produced by news organizations @ all-time high. Its biz model thats collapsing #sm46
RT @pgillin: Irony of media collapse: ontent readership produced by news organizations @ all-time high. Its biz model thats collapsing #sm46
AMEN RT @bdresher: New media & tradl media can be co-dependent. Remove all tradl media, then Digg, Fark, not as interesting or deep. #sm46
@EdHartigan trust has to be earned on a daily basis . . . it takes a beating when the daily commitment is not kept #sm46
AMEN RT @bdresher: New media & tradl media can be co-dependent. Remove all tradl media, then Digg, Fark, not as interesting or deep. #sm46
@EdHartigan trust has to be earned on a daily basis . . . it takes a beating when the daily commitment is not kept #sm46
@kseniacoffman Robert Allbritton of Allbritton Communications - owner of TV stations - backer of Politico behind WaPo journalists #sm46
@kseniacoffman Robert Allbritton of Allbritton Communications - owner of TV stations - backer of Politico behind WaPo journalists #sm46
@conniereece unfortunately many no longer have the resources to fund investigative reporting - it is an issue #sm46
@pgillin Politico has actually built a profitable business focused on a specific niche. Got start from a big backer #sm46
@pgillin Politico has actually built a profitable business focused on a specific niche. Got start from a big backer #sm46
@pgillin i would certainly evaluate product advice from these companies . . . but would look to other reliable sources for vetting #sm46
@pgillin i would certainly evaluate product advice from these companies . . . but would look to other reliable sources for vetting #sm46
RT @Marc_Meyer: I trust what I read and receive from the people that I have vetted and follow on twitter > which makes you a curator #sm46
RT @Marc_Meyer: I trust what I read and receive from the people that I have vetted and follow on twitter > which makes you a curator #sm46
@pgillin I think a number of business acknowledge value of trusted content - Whole Foods, Starbucks, Ford, and more #sm46
@pgillin I think a number of business acknowledge value of trusted content - Whole Foods, Starbucks, Ford, and more #sm46
@pgillin an interesting exercise would be to look at 12 mo stock grwth of biz that valu trusted content vs cos focusing on sale only #sm46
@pgillin an interesting exercise would be to look at 12 mo stock grwth of biz that valu trusted content vs cos focusing on sale only #sm46
@rustyspeidel i was pointing those cos to @pgillin out as examples of cos who value putting out trusted content #sm46
@rustyspeidel i was pointing those cos to @pgillin out as examples of cos who value putting out trusted content #sm46
RT @Marc_Meyer: I trust what I read and receive from the people that I have vetted and follow on twitter > which makes you a curator #sm46
RT @Marc_Meyer: I trust what I read and receive from the people that I have vetted and follow on twitter > which makes you a curator #sm46
@pgillin I think a number of business acknowledge value of trusted content - Whole Foods, Starbucks, Ford, and more #sm46
@pgillin I think a number of business acknowledge value of trusted content - Whole Foods, Starbucks, Ford, and more #sm46
@pgillin an interesting exercise would be to look at 12 mo stock grwth of biz that valu trusted content vs cos focusing on sale only #sm46
@pgillin an interesting exercise would be to look at 12 mo stock grwth of biz that valu trusted content vs cos focusing on sale only #sm46
RT @Marc_Meyer: I trust what I read and receive from the people that I have vetted and follow on twitter > which makes you a curator #sm46
@pgillin I think a number of business acknowledge value of trusted content - Whole Foods, Starbucks, Ford, and more #sm46
@pgillin I think a number of business acknowledge value of trusted content - Whole Foods, Starbucks, Ford, and more #sm46
@iMediaMichelle Toyota has to do a lot more to build trust . . . it will determine their financial future if they don't #sm46
RT @Marc_Meyer: I trust what I read and receive from the people that I have vetted and follow on twitter > which makes you a curator #sm46
@iMediaMichelle Toyota has to do a lot more to build trust . . . it will determine their financial future if they don't #sm46
@iMediaMichelle Toyota has to do a lot more to build trust . . . it will determine their financial future if they don't #sm46
@chrissfife people don't always have time to find all the resources that they could be using - curators can be a great help #sm46
as for Q2: businesses do need to step in and up their content creation tools to get their information as well as engage w customers #sm46
@chrissfife people don't always have time to find all the resources that they could be using - curators can be a great help #sm46
@chrissfife people don't always have time to find all the resources that they could be using - curators can be a great help #sm46
@andrewmueller i think curation will involve both - careful selection of quality content and editorial content as well #sm46
@andrewmueller i think curation will involve both - careful selection of quality content and editorial content as well #sm46
@sharonmostyn Daily Beast ranks as a quality curator . . . Demand Media ranks as a content farm #sm46
@JoeKikta people have to earn that trust to be considered a quality curator. Social Media can help identify authentic practitioners #sm46
"influence + popularity do not = trust" which why there is growing need for online curators #sm46
"influence + popularity do not = trust" which why there is growing need for online curators #sm46
@KathyHerrmann thanks I look forward to learning about ValueRight next week - great connecting today! #sm45
@KathyHerrmann thanks I look forward to learning about ValueRight next week - great connecting today! #sm45
#sm45 great link via @brandheinz relevant to today's tweetchat http://bit.ly/cCT2Nk
@whatsnext i don't have a link but hope @billrobbCisco does! would be great to see #sm45
thanks @whatsnext and @Marc_Meyer - another great hour - so good I forgot how hungry I am! Have to order lunch! #sm45
thanks @whatsnext and @Marc_Meyer - another great hour - so good I forgot how hungry I am! Have to order lunch! #sm45
@Marc_Meyer i agree it is - just suggesting it is going to become more important #sm45
thanks @whatsnext and @Marc_Meyer - another great hour - so good I forgot how hungry I am! Have to order lunch! #sm45
@Marc_Meyer i agree it is - just suggesting it is going to become more important #sm45
@Marc_Meyer i agree it is - just suggesting it is going to become more important #sm45
@whatsnext as for SEO, sm is going to become a more important factor #sm45
RT @billrobbCisco:I have a gr8 slide showing comparing SOV over time that scared pants of 1 of our solutions teams abt 18 mos ago... #sm45
RT @billrobbCisco:I have a gr8 slide showing comparing SOV over time that scared pants of 1 of our solutions teams abt 18 mos ago... #sm45
@whatsnext as for SEO, sm is going to become a more important factor #sm45
@whatsnext as for SEO, sm is going to become a more important factor #sm45
RT @billrobbCisco:I have a gr8 slide showing comparing SOV over time that scared pants of 1 of our solutions teams abt 18 mos ago... #sm45
RT @billrobbCisco:I have a gr8 slide showing comparing SOV over time that scared pants of 1 of our solutions teams abt 18 mos ago... #sm45
@andrewmueller glad I could make up for ROI on call list! :) #sm45
@andrewmueller glad I could make up for ROI on call list! :) #sm45
4 sure RT @whatsnext: we def have a few very good tactics here to share with clients who are still scared of social media adoption #sm45
Would add Strategize at front RT @andrewmueller: Deploy tactics, measure, analyze, iterate, repeat! #sm45
Would add Strategize at front RT @andrewmueller: Deploy tactics, measure, analyze, iterate, repeat! #sm45
@whatsnext @facebook exec F. Freyre #smny yesterday said that Starbucks has successfully launched 3-prong engemnt strategy on fb #sm45
@whatsnext @facebook exec F. Freyre #smny yesterday said that Starbucks has successfully launched 3-prong engemnt strategy on fb #sm45
Agree RT @iMediaMichelle: Favorite tactic: Teach your execs and colleagues to follow conferences and events and comment via hashtags #sm45
Agree RT @iMediaMichelle: Favorite tactic: Teach your execs and colleagues to follow conferences and events and comment via hashtags #sm45
@whatsnext @facebook exec F. Freyre #smny yesterday said that Starbucks has successfully launched 3-prong engemnt strategy on fb #sm45
Agree RT @iMediaMichelle: Favorite tactic: Teach your execs and colleagues to follow conferences and events and comment via hashtags #sm45
@whatsnext @facebook exec F. Freyre #smny yesterday said that Starbucks has successfully launched 3-prong engemnt strategy on fb #sm45
@whatsnext I think the FB pages that work best are those that provide ongoing engagement activities #sm45
@whatsnext I think the FB pages that work best are those that provide ongoing engagement activities #sm45
@whatsnext another tactic: map where your target audience is participating in sm #sm45
@andrewmueller ok - not ROI - call yield for leads! :) #sm45
@whatsnext let's do it now: Tactic 1: show management what your competitors are doing in sm and results #sm45
@andrewmueller ok - not ROI - call yield for leads! :) #sm45
And very simple RT @Marc_Meyer: Quick tactic: Real time keyword/product/industry monitoring #sm45
And very simple RT @Marc_Meyer: Quick tactic: Real time keyword/product/industry monitoring #sm45
RT @brightmatrix: Good SM case study can b preso of who's tlking about ur co, both in good & bad ways-Show why you need 2 join in. #sm45
And very simple RT @Marc_Meyer: Quick tactic: Real time keyword/product/industry monitoring #sm45
RT @brightmatrix: Good SM case study can b preso of who's tlking about ur co, both in good & bad ways-Show why you need 2 join in. #sm45
@jasonbreed have you done this - that is a very cool way of looking at things based on stock performance #sm45
@KathyHerrmann thanks for the link http://ow.ly/133Yi- I look forward to next week's realease #sm45
@andrewmueller agree - was interested in your thoughts on the various providers #sm45
@Marc_Meyer I would if you can show qualitative brand benefits. #sm45
@Marc_Meyer I would if you can show qualitative brand benefits. #sm45
@andrewmueller what do you think are the best ROI measurement tools? #sm45
@KathyHerrmann the ROI on the phone has always been the call list - how many outbound calls a day and how many leads - harder w sm #sm45
@KathyHerrmann the ROI on the phone has always been the call list - how many outbound calls a day and how many leads - harder w sm #sm45
@socialtality so you are getting at the need for sm to be integrated with other channels - i agree with that #sm45
@socialtality so you are getting at the need for sm to be integrated with other channels - i agree with that #sm45
@wileyccoyote and that requires mapping where your targeted consumer is . . great point #sm45
@Marc_Meyer addressing the "time suck" issue needs to be addressed in selling management on "sm" channel #sm45
@Marc_Meyer I agree on the time suck factor - it is a slippery slope . . . #sm45
@Marc_Meyer addressing the "time suck" issue needs to be addressed in selling management on "sm" channel #sm45
Yes - but when? RT @socialtality: @whatsnext Companies need 2 formalize #sm partption into roles & responsibilities of key employees #sm45
SM is the tool to deepen the engagement achieved through breadth and frequency of other marketing tools #sm45
@whatsnext do you know of companies that are successfully training on getting "lay of land"? #sm45
@brightmatrix successful SM begins with listening . . . you are so right #sm45
@whatsnext also want to track how Pepsi Fresh does with their new campaign launched yesterday - it is very interesting #sm45
@whatsnext I agree that @Dell and @BestBuy are great examples - we need more examples and success stories #sm45
@whatsnext I agree that @Dell and @BestBuy are great examples - we need more examples and success stories #sm45
RT @EF_Forbes: There is lot of grey area in experts & best practices. As becoms more black & white, rate of adoption will increase #sm45
#sm45 executives are concerned about how SM can scale . . .and how to measure it #sm45
Best way to sell it! RT @Marc_Meyer: @whatsnext case studies from their competition has impact..:) #sm45
@Marc_Meyer social media will cease being new soon, but iterations of its evolution will continue to be new #sm45
THANKS - U r the best!!!! RT @Marc_Meyer: @MaryAnnHalford Here is todays transcript http://twurl.nl/1to20c #sm43
will there be a transcript for today's #sm43? so many good tweets - and not including all those that I missed!
@maggiefox this is my first #sm43 - learned a lot thanks @marc_meyer for providing the details to join! C u next week!
The core issue! RT @maggiefox: @wvpmc classic e is adv & the media buy. How does that model transition to SM execution & make $? #sm43
@shinng i agree that not all companies need to adopt SM - but if you do, you should have your employees in synch! #sm43
@techguerilla back to needing a GC! #sm43
@elhoust great advice from @wvpmc i love grids . . . any recommended templates? #sm43
@shinng SM needs to become a way of life for companies - it can't be all outsourced! #sm43
agree that bus understanding 1st and then SM @MichaelWillett @andrewmueller that requires experts older than 25! #sm43
it must be! RT @shinng: @Marc_Meyer @andrewmueller I believe that the corp culture will be reflected in social media efforts. #sm43
@socialtality what do you think are the best tools for calculating savings and revenue? #sm43
Well put! RT @shinng: @MaryAnnHalford I agree. Someone once tweeted that SM is an impact channel, not a revenue channel. #sm43
AMEN RT @NewPR: @MaryAnnHalford @maggiefox reading & writing intelligntly not enuf 2 find vendor, got 2 demo client success wmetrics. #sm43
AMEN RT @NewPR: @MaryAnnHalford @maggiefox reading & writing intelligntly not enuf 2 find vendor, got 2 demo client success wmetrics. #sm43
@jasonbreed there is need for GC's who are adept who can bring pieces together - agree with you #sm43
@shinng thanks for answer and agree that it can be a combination of both - yet think SEO & online buys can deliver more leads than SM #sm43
:) very true! RT @EdHartigan: Q2 anyone with guru, rockstar or ninja in their bio can be ruled out #sm43
:) very true! RT @EdHartigan: Q2 anyone with guru, rockstar or ninja in their bio can be ruled out #sm43
Great advice RT @maggiefox: How do you find possible vendors? read, read, read. Who speaks and writes intelligently on the topic? #sm43
#sm43 how does social media best support customer goals - building loyalty or drawing new customers?
#sm43 how does social media best support customer goals - building loyalty or drawing new customers?
@cmwooll what part of traditional media is "listening" @markmeyer ? confused on that one #sm43
@cmwooll what part of traditional media is "listening" @markmeyer ? confused on that one #sm43
#sm43 just joining the conversation
#sm43 just joining the conversation
#socialmedia - question - does social media marketing work better with existing customersor with potential new customers?
#socialmedia - finally joining the ocnvesation
