This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@hcdelp Great interaction with the chat today. #sm34
I'm out of API calls. Later folks. Great chat. I will do some follows later. #sm34
I'm out of API calls. Later folks. Great chat. I will do some follows later. #sm34
I'm out of API calls. Later folks. Great chat. I will do some follows later. #sm34
@Marc_Meyer Different things to different people! To each his/her own. #sm34
@LeeAnne_Orange But all in all, it has to be learned. Its not like a plan for a company says u must be authentic, then Bam! #sm34
RT @TomKelly75: @MiguelALlano Authentic is being comfortable in yr own skin & being transparent is showin off that skin, warts & all #sm34
RT @TomKelly75: @MiguelALlano Authentic is being comfortable in yr own skin & being transparent is showin off that skin, warts & all #sm34
Do you guys think that authenticity and transparency can be planned or that they have to be learned? #sm34
@ScottMonty Or telling them what you got paid to talk about! #sm34
@wileyccoyote You got a point. Touche! #sm34
@wileyccoyote Very true, but I'm not talking about faking it. I'm talking about perceptions that people form based on SM activity #sm34
@wileyccoyote Very true, but I'm not talking about faking it. I'm talking about perceptions that people form based on SM activity #sm34
Being authentic means that you are true to yourself and true to what you say you are to others! #sm34
Being authentic means that you are true to yourself and true to what you say you are to others! #sm34
Being authentic means that you are true to yourself and true to what you say you are to others! #sm34
@marybabysteps actually participating in the #Socialmedia chat. Follow #sm34 and join in
@marybabysteps actually participating in the #Socialmedia chat. Follow #sm34 and join in
Q2: After meeting @jefferyHayzlett and knowing @KodakCB, I love how they are passionate about their brand. #sm34
@tracybb I agree. It has totally merged. I can't post negative comments about a client, even if it is on my "personal" time #sm34
New report came out from Weber Shandwick today that discussed putting a face to the corporate brand. Pretty interesting #sm34
New report came out from Weber Shandwick today that discussed putting a face to the corporate brand. Pretty interesting #sm34
@Marc_Meyer Especially when it comes to SM, its great to have the company buy in. Need to have overall strategy objectives in place #sm34
@Marc_Meyer Especially when it comes to SM, its great to have the company buy in. Need to have overall strategy objectives in place #sm34
I created my personal brand before I came to @martinoflynn. I have found ways that I can leverage my interests with company strategy #sm34
RT @AuctionDirect: @MiguelALlano - Consumers respond better to a trusted person within the brand. People don't buy from a logo.#sm34
I created my personal brand before I came to @martinoflynn. I have found ways that I can leverage my interests with company strategy #sm34
RT @AuctionDirect: @MiguelALlano - Consumers respond better to a trusted person within the brand. People don't buy from a logo.#sm34
@wileyccoyote Good quote!! #sm34
@wileyccoyote Good quote!! #sm34
An established personal brand can only add value to the corporate brand #sm34
I believe many people use their personal brand to represent the corporate brand. #sm34
RT @Marc_Meyer: Todays #socialmedia topic is: Twankers, Rock Stars & Gurus – Authenticity In A World of Exploding Egos #sm34
RT @wileyccoyote: dont miss #socialmedia Tweetchat @ noon w host @rohitbhargava."Authenticity n a world of exploding ego" http://bit.ly/pJDi
@ikepigott Ike, great input today in the #SM32 chat. Look forward to learning more from you.
@wileyccoyote Great interacting with you in today's #SM32 chat. (Great user name also!)
@wileyccoyote Great interacting with you in today's #SM32 chat. (Great user name also!)
@Jillfoster Jill, great content in the #SM32 chat today. I look forward to more interaction.
@kennybastani Great talk today in the #sm32 chat. I look forward to following you.
@wvpmc but what about alienating other followers which would break down your community? #SM32
@wvpmc but what about alienating other followers which would break down your community? #SM32
So if most of us would not share our Tweetdeck groups. Does that imply that public lists are done more for publicity? #SM32
@elhoust power to the people! #SM32
Would any of you share your lists in Tweetdeck? #SM32
I'm sure tools will be used to analyze people on lists to find common interests, topics, etc that can be used by companies for mktg #SM32
Lists may be a great way to monetize twitter. Rather than searching for influencers, they are letting *us* determine that #SM32
RT @jaimy_marie: They have potential as WOM recommendations ...(great point) #sm32
Lists would be more effective if there was an alternative way to use them then just on the web. Most of us use a 3rd party app #SM32
@Marc_Meyer @eileen53 Social media is all about humanizing the brand. Making it easier for companies to provide direct responses #SM32
I think that Twitter provides us with a great tool to access information. Selective hearing by being able to choose to follow or not #SM32
Twitter allows me to learn, get content pushed to me, and create stronger relationships through out my community. #socialmedia #sm32
Twitter allows me to learn, get content pushed to me, and create stronger relationships through out my community. #socialmedia #sm32
RT @elhoust: Twitter also provides a platform to engage w/ ppl we cannot typically reach & its a breeding ground for new ideas. #socialmedia
Running late to the #socialmedia chat. What is today's topic? (Sorry everyone else for the high number of posts in the next hour)
Gotta get some lunch. Great #SocialMedia chat. Thanks @aaronstrout for moving it forward! until next week.
One question, how do you develop and prospect customers on social media so that they are put into the SCRM? #SocialMedia
SCRM would also allow to establish a pipeline of prospects, and metrics. Execs love numbers #SocialMedia
IMO on social media, customers may be more willing to discuss pain points that would allow for deeper conversation #SocialMedia
IMO on social media, customers may be more willing to discuss pain points that would allow for deeper conversation #SocialMedia
.@wvpmc exactly the problem that I have faced. Automation would be great to have. #SocialMedia
.@wvpmc exactly the problem that I have faced. Automation would be great to have. #SocialMedia
Q3: SCRM would help establish ROI. Show the return from content and relationship to sales. Most important part #SocialMedia
I look up contacts on twitter and follow to keep track of conversations and build relationships. Enter CRM data if i remember #SocialMedia
Q3: SCRM would help establish ROI. Show the return from content and relationship to sales. Most important part #SocialMedia
I look up contacts on twitter and follow to keep track of conversations and build relationships. Enter CRM data if i remember #SocialMedia
.@AaronStrout again, its all about establishing a relationship. A SCRM would be great for a biz in case salesperson leaves #SocialMedia
.@elhoust very true, which is why it would be helpful if trigger points were established. So many wants out there...#SocialMedia
RT @TomMartin: Think one of best uses of SCRM is to make every call a warm call; #socialmedia (which would be great)
Integration is key for SCRM. Trigger points would be helpful, but I need to track where it came from, action taken, and result #SocialMedia
Integration is key for SCRM. Trigger points would be helpful, but I need to track where it came from, action taken, and result #SocialMedia
.@AaronStrout personally, I would rather have more data than not enough. What is useless today may be valuable tomorrow #SocialMedia
RT @The_Real_Atom: Q2 Touch points could include: mentions, coupon use, link use, @replies, dms, etc. #socialmedia (Good ideas)
Q2: It is important to capture as much info as possible. Interests, chats, subjects, etc. allows for greater connection. #SocialMedia
@jedhallam Jed, great convo on the #socialmedia chat today. Sorry that you had to leave. I look forward to getting to know you.
@TDefren Todd, great work leading the #socialmedia chat today. I look forward to more of your content.
@ShannonPalmer @sparklingruby Thanks for the follow. Great conversation in the #socialmedia chat today
Gotta bounce. Had some great interactions. I will do some follows and thank yous later #socialmedia
.@TDefren yes, they teach that at parties! #socialmedia
.@ckieff So something like Co-tweet. However, also depends on size of the company. #socialmedia
.@TDefren I think SEO/SEM/Web Dev/writing are all traits needed. Also need to be conversationalists. #socialmedia
.@TDefren I think SEO/SEM/Web Dev/writing are all traits needed. Also need to be conversationalists. #socialmedia
.@ckieff Good point, IMO having a face is more beneficial to the company to humanize the brand. Logos scream push marketing #socialmedia
.@nmcherry yes, but its a broad channel that crossed many different departments. Need to be well versed and cross functional #socialmedia
.@nmcherry yes, but its a broad channel that crossed many different departments. Need to be well versed and cross functional #socialmedia
.@nmcherry yes, but its a broad channel that crossed many different departments. Need to be well versed and cross functional #socialmedia
@Marc_Meyer Exactly, or they are told they have to do it ;) #socialmedia
@Marc_Meyer Exactly, or they are told they have to do it ;) #socialmedia
I tell our customers using SM to make up a committee to develop content and one person to control and be the "face" of company #socialmedia
two way communication changes everything. I think whoever can be more social controls SM #socialmedia
SM needs to be focused on overall strategy and message. Community managers help with this #socialmedia
RT @diprofio24: SMis NOT a campaign. It's a strategy that should be integrated. It's a relationship with consumers, media, etc.#socialmedia
.@jedhallam I disagree, a social media plan should be integrated into an overall marketing strategy where PR is just a part #socialmedia
The "launch" should be to listen first #socialmedia
A PR plan should include who is responsible for updates, what types of updates, and how to follow up and initiate conversations #socialmedia
The "launch" should be to listen first #socialmedia
A PR plan should include who is responsible for updates, what types of updates, and how to follow up and initiate conversations #socialmedia
.@Marc_Meyer good one Marc #socialmedia
It seems that we all agree on PR being an essential part of #socialmedia, but what about the transition to two way conversations?
It seems that we all agree on PR being an essential part of #socialmedia, but what about the transition to two way conversations?
@TDefren agreed, PR peeps cannot sit back and just write, they must now engage #socialmedia
Social media pushes PR out from the shadows and on to the battle front #socialmedia
Social media pushes PR out from the shadows and on to the battle front #socialmedia
RT @Marc_Meyer: A little less than an hour before #socialmedia chat with @briansolis. Hope you can join us. (Have a lunch meeting. Have fun)
@SaintJer @WriterChanelle @Shanan_S @SaintJer @lotsofdimples Great discussion in the #socialmedia chat. I look forward to following you
Gotta go eat lunch. Great #socialmedia chat. @ConversationAge great job! Great conversation. I look forward to new friends.
@WriterChanelle haha. Very true #socialmedia
What about employers now stating that employees NEED to be active on SM. "must have over X followers" etc. #socialmedia
@ckieff A lot of chatter does not mean it is all positive #socialmedia
@Shanan_S be the change you want to see in the world! haha #socialmedia
@SaintJer If unified it would be great. The last thing you want to do is confuse your potential customers w/ different messages #socialmedia
@ConversationAge If you have too many mouthpieces, your message can be blurred or diluted #socialmedia
@lotsofdimples depending on your industry, LinkedIn can be an invaluable tool #socialmedia
@Shanan_S LinkedIn is a static site unless u engage in discussions & groups. It's a great way 2 keep an active list of contacts #socialmedia
@SaintJer Very true. self motivation is crucial. Passion for social activity is great motivation! #socialmedia
A good method: check on LinkedIn by searching company. If someone is active there, they may be on other platforms also #socialmedia
RT @WriterChanelle: I would ask what are the characteristics in you that make you enjoy SM? Identify those in candidates. #socialmedia
@SaintJer Very true, employees do not like being "told" what to do anymore. #socialmedia
Perhaps allowing employees to vote or recommend other employees. They have first hand knowledge about capabilities #socialmedia
If ur C-level, it may be difficult since employees r more than likely not going 2 admit 2 being on FB and Twitter while at work #socialmedia
So what is the topic of today's #socialmedia chat?
Great #socialmedia chat with @shannonpaul today. Thx @Shih_Wei @GetResults @jonnytee @hacool @wvpmc @jw_social1 @trainingfactor 4 engaging
Great #socialmedia chat with @shannonpaul today. Thx @Shih_Wei @GetResults @jonnytee @hacool @wvpmc @jw_social1 @trainingfactor 4 engaging
Great #socialmedia chat with @shannonpaul today. Thx @Shih_Wei @GetResults @jonnytee @hacool @wvpmc @jw_social1 @trainingfactor 4 engaging
RT @wvpmc: Good disclosure example: Google search is clear which ones are paid, which organic #socialmedia
@shannonpaul Good point, anyone that went through atlanta's airport knows its not the best #socialmedia
@ShannonPaul especially if the conversation that started it was paid for :). But the community has this power. #socialmedia
With social media WE are the government. We, as a community, can be the judge, jury, and executioner #socialmedia
@DavidSpinks Wasnt that the topic last week :) #socialmedia
@Marc_Meyer So your saying everyone has their price? I agree #socialmedia
@wvpmc very true, they have to be upfront in order to make an impact. If they hide the fact, then they lose credibility #socialmedia
@DavidSpinks But you rarely review anything, your blog is about thoughts and issues. #socialmedia
RT @Marc_Meyer: We keep throwing around bloggers as the only offenders but lets not foget about WOM or something like Yelp #socialmedia TRUE
@ShannonPaul but money may skew their opinions in hopes of future business and more payment #socialmedia
What about crowdsourcing. If a company provides products to influential bloggers for reviews, is that being paid? #socialmedia
@jw_social1 A big "PAID" stamp right next to the title of the post #socialmedia
@ShannonPaul If I know someone is getting paid to tell me how great it is, I probably will not listen. #socialmedia
What if a person is genuine and builds trust, then gets paid to do a post. Should they let readers know? #socialmedia
@DavidSpinks But should the sponsorships and affiliate programs be known to others before pitch?#socialmedia
The ABC's Authenticity Believeability and Credibility. #socialmedia
@wvpmc Very true. #socialmedia
The good part is that we can choose whether to join the conversation or not #socialmedia
The good part is that we can choose whether to join the conversation or not #socialmedia
The good part is that we can choose whether to join the conversation or not #socialmedia
Does it cloud the authenticity of being an influencer if you were paid for starting the conversation? #socialmedia
@ericswain If your smart enough to call yourself a guru, your smart enough for a follow! Great convo today for #socialmedia.
@stevencorush @hacool @CharityHisle @lcurrie Great contribution today for the #socialmedia chat. I am following you now!
@AaronCU95 Yes, but than someone still needs to monitor it! Unless there is real time search with 100% alerts #Socialmedia
RT @andinarvaez: Thanks @conniereece @marc_meyer @jasonbreed for a great #socialmedia chat #socialmedia
@hacool but google alerts only catch about 15-20% of the actual chatter out there #socialmedia
Perhaps brands should adopt an "on call" list for off hours until cost vs. benefit of adding extra bodies is proven #socialmedia
Social media is not just 9 to 5 Monday thru Friday. It has to be monitored continually, but what is the best way? #socialmedia
@DavidSpinks It would be VERY time consuming to interact w/ everyone. It would not allow for relationship building #socialmedia
@DavidSpinks It would be VERY time consuming to interact w/ everyone. It would not allow for relationship building #socialmedia
RT @Marc_Meyer: truthfully none of us scale very well. You're lucky if u talk 2 more than 10% of ur total followers/following #socialmedia
@lprc Great input during the #socialmedia chat. For that...a follow! I look forward to future conversations.
Totally forgot about the #socialmedia chat today. Where can I go to get the conversation stream?
Totally forgot about the #socialmedia chat today. Where can I go to get the conversation stream?
Does anyone have a clear definition of Social Media? #socialmedia
@Marc_Meyer LinkedIn and Twitter, as long as you know your target client. #socialmedia
@Marc_Meyer Any relationships that you can build not only lead into repeat business, but also referrals #socialmedia
@StaceyHood And it is most difficult to execute the "use correctly" part. #socialmedia
ully agree with @chrisbrogan, in business today, relationships come before any transactions. People deal with people they like. #socialmedia
@DavidSpinks Very true, everyone has an agenda, whether they wear it on their sleeve or not. #socialmedia
These tools allow for transparency that many of the companies do not realize. Informed users can smell a rat a mile away #socialmedia
Is it important to establish that you are there for business in the first place? #socialmedia
@jasonbreed Thanks Jason. I like to tell people how I found them, that opens conversation #socialmedia
@jasonbreed Thanks Jason. I like to tell people how I found them, that opens conversation #socialmedia
@davidSpinks people can realize a fake relationship, thus ruining any chance of a business relationship #socialmedia
@davidSpinks people can realize a fake relationship, thus ruining any chance of a business relationship #socialmedia
@chrisbrogan @TomMartin @DavidSpinks Hey guys where are we at #socialmedia
@chrisbrogan @TomMartin @DavidSpinks Hey guys where are we at #socialmedia
RT @mikefixs: RT @JeffreySummers: Social media becomes a must-have job skill http://tr.im/up4C #socialmedia
RT @mikefixs: RT @JeffreySummers: Social media becomes a must-have job skill http://tr.im/up4C #socialmedia
RT @Marc_Meyer: @TomMartin @chrisbrogan...:) #SocialMedia
RT @Marc_Meyer: @TomMartin @chrisbrogan...:) #SocialMedia
RT @mikefixs: Brands most engaged in Social Media also experience more financial success - http://is.gd/1FS4p #socialmedia
Thanks for the help. Great discussion. I look forward to following you. #socialmedia
@TomMartin I agree, but what about companies that are not getting talked about, and want to create a buzz. #socialmedia
Has anyone had success with clients that want to jump into SM yet do not have any experience? #socialmedia
@evelynso But trying it out for a limited time is worst #socialmedia
@TomMartin I agree also, but that might be more damage control at that point #Socialmedia
