@Marc_Meyer but its Valentine's Day ;) #sm140
have to step away - convo and hosting thanks @katebuckjr @jasonbreed @Marc_Meyer for #sm117
have to step away - convo and hosting thanks @katebuckjr @jasonbreed @Marc_Meyer for #sm117
@jgombita actually, I thought of your early AM post about automated messaging - totally agree w/ your views on the subject #sm116
RT @jgombita: @RepuTrack followed *you* into this #sm116 chat, but I RT'd you b/c you are also a member of the Pragmatic Social Media Enthusiasts club!
Gotta head out early - @jgombita @techguerilla @TheTimHayden RT and convo thanks | kudos to @chuckhemann for hosting #sm116
RT @jgombita: @TheTimHayden are mass messages akin to the spray and pray approach? Does not work for me. I duck them. #sm116
@chuckhemann its never worked in print mail/email, so I don't see automagic comms doing anything more than harming relational spark #sm116
@ianrbruce if evidence and amount of "promotions" scams happening on Facebook is an indication, I would say it's not a positive trend #sm116
@ianrbruce if evidence and amount of "promotions" scams happening on Facebook is an indication, I would say it's not a positive trend #sm116
@AndrewMueller only exception might be social/public events coordinated on Facebook but success still needs strong grassroots support #sm116
@AndrewMueller only exception might be social/public events coordinated on Facebook but success still needs strong grassroots support #sm116
RT @andrewmueller: I disagree that the nature of Facebook builds deeper connections, the platform only subsidizes real life connections #sm116
RT @andrewmueller: I disagree that the nature of Facebook builds deeper connections, the platform only subsidizes real life connections #sm116
@chuckhemann A2 IMHO trust can be earned on any SM outlet provided brands listen, R responsive & roll up sleeves w/ corrective action #sm116
@chuckhemann A2 IMHO trust can be earned on any SM outlet provided brands listen, R responsive & roll up sleeves w/ corrective action #sm116
just joining the chat and watching the stream of discussion #sm116
just joining the chat and watching the stream of discussion #sm116
@tamadear well said. I think w/ the expectation of bringing mobile devices into the home, we allow social to encroach into personal #sm115
@tamadear perhaps for a future chat: would love to hear how ppl entrusted to manage multiple brands handle off-hours/weekend workload #sm115
RT and convo thanks @LizPW @eliingraham - thanks to @tamadear for hosting #sm115
RT @JohnFrost: Multiple people managing one brand requires checks and balances to ensure consistency and non-duplication of content #sm115
Watching the #sm115 stream hosted by @tamadear - topic is managing multiple social brands
@Marc_Meyer IMO if an employee's "social" engagement is made possible thru office PC, adherence to rules/policies is a must for access #sm98
@Marc_Meyer IMO if an employee's "social" engagement is made possible thru office PC, adherence to rules/policies is a must for access #sm98
@Marc_Meyer IMO if an employee's "social" engagement is made possible thru office PC, adherence to rules/policies is a must for access #sm98
@Marc_Meyer IMO if an employee's "social" engagement is made possible thru office PC, adherence to rules/policies is a must for access #sm98
@Marc_Meyer IMO if an employee's "social" engagement is made possible thru office PC, adherence to rules/policies is a must for access #sm98
@Marc_Meyer IMO if an employee's "social" engagement is made possible thru office PC, adherence to rules/policies is a must for access #sm98
@ekolsky without openness and transparency, words spew like a firehose that no one will drink from #sm76
@rwang0 @AppleBoxStudios agreed. Monitoring competitors, industry and trends is valuable #sm76 #scrm
@techguerilla @rwang0 sorry, what do you mean by throttling/turned-off? #scrm #sm76
@rwang0 @techguerilla see need to deconstruct role's of ppl's work roles to manage 5m's in scalable, instructive & strategic way #sm76
RT @rwang0: Measurement - this is about the analytics/ insight that is built for prediction and anticipation that will evolve #sm76 #scrm #5ms
RT @rwang0: Middleware - this is about transforming data to actionable information. The geeky but much needed back end stuff #sm76 #scrm #5ms
RT @rwang0: Management - this is about bringing CRM processes to life. Melding #scrm to sales, support, marketing, customer exp. #sm76 #5ms
RT @rwang0: Mapping is about finding relationships, tying them back to an account or prospect, identifying groups or patterns. #sm76 #scrm #5ms
@rwang0 on Monitoring, here's a recent article discussing importance of listening http://www.reputationmonitoring.com/852 #sm76
RT @rwang0: You can begin with #scrm by starting with the 5M's. Monitoring, Mapping, Management, Middleware, and Measurement. #sm76
@autom8 @techguerilla good points and well said guys! #sm73
@techguerilla @autom8 where would overselling practices be without the "soft?" #sm73
RT @Marc_Meyer: Agree!RT @jasonbreed: I learned a ton today! @kanter is the real deal for NPO's. Scribe of 2days chat is here http://bit.ly/ctu04c #sm73
RT @ajmunn: @autom8 @jasonbreed @SterlingHope For me the 'i' can be whatever you want it to be as long as fits your strategy & you can measure it #sm73
RT @ajmunn: Don't forget listening. Understanding where misconceptions or pain points are allow nonprofits to address through messaging #sm73
Stepping away from #sm70 - great stuff and props to @jaybaer for hosting
esp when its machines assigning an influence score RT @mjayliebs @techguerilla too many stories of mis-interpreted influence & clout #sm70
@jaybaer #sm70 Q3 not a believer influence scores as a barometer for influence/engage. Sherrod story emphasizes importance of context #sm70
@jaybaer #sm70 Q3 not a believer influence scores as a barometer for influence/engage. Sherrod story emphasizes importance of context #sm70
RT @Marc_Meyer: Todays #socialmedia tweetchat conversation is screaming..#sm70
RT @Marc_Meyer: Todays #socialmedia tweetchat conversation is screaming..#sm70
@J_Fuji @McCreadyM @ajmunn @techguerilla convo and RT thanks, and props to @ucretiapruitt for being the excellent #sm61 host
@J_Fuji agreed. Of concern is "legal" liability w/ saying sorry, coming in the way of realizing SM's power to forgive (cc: @ajmunn) #sm61
@ajmunn good point. Silence actually hurts more than openly admitting you made a mistake - win by rolling up the sleeves to resolve #sm61
@McCreadyM @GetResults agreed on advisory role, but what about when internal risk assessment differs in opinion w/ outside counsel? #sm61
@LucretiaPruitt Q3: At minimum, acceptance model should mean interns to upper mgmt are able to read it (non-verbose) & understand it #sm61
@lucretiapruitt wouldn't the openness of the social Web have SM and legal diametrically opposed from a strategy perspective? #sm61
@lucretiapruitt wouldn't the openness of the social Web have SM and legal diametrically opposed from a strategy perspective? #sm61
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Kudos to @Marc_Meyer @kdpaine for #sm47
@TomOB good show. One oft missed SM source is video comments on YouTube. Here is a useful tool http://www.reputationmonitoring.com/177 #sm47
@kdpaine we're preaching to the same choir. We provide human review w/ all our tiers of service, and don't outsource #sm47
Agreed. Though not many are made aware of priority RT @tomob @RepuTrack if your vendor is excluding forums or comments, get new vendor #sm47
@themaria @kdpaine its changing w/ FB opening its doors (via updates syndicate) & appearing in search. Private is the the new public #sm47
@kdpaine for walled-gardens, I've suggested low-scale monitoring assignments to Google co-op - its worked well for some sites #sm47
RT @kdpaine @RepuTrack #sm47 that's why I'm looking at Sysomos and BoardReader, they keep stuff for ever! | we do as well :)
@TomOB it's out there, but not in a federated and uniform way. It drops-off search - freshness priority is only reason I can think of #sm47
@themaria didn't mean to blanket all vendors, but many exclude forums (walled gardens), as well as comment tracking (i.e. YouTube) #sm47
@kdpaine what's hear your take on historical persp in SMA. Why do vendors purge data after 6/mo? Doesn't past make present coherent? #sm47
Well put! RT @kdpaine @RepuTrack #sm47 you need to measure whatever medium/forum/network where your customers are. that's all.
Well put! RT @kdpaine @RepuTrack #sm47 you need to measure whatever medium/forum/network where your customers are. that's all.
@JoeKikta @kdpaine part of managing/purposing SM means understanding "attention" and "influence" economies #sm47
Agreed RT @JoeKikta @kdpaine Definitely have to separate legitimate complaints from whiners/name-callers #sm47
@kdpaine very few vendors do forum/thread track, much less comments. On engage, forums see right through opportunism of participation #sm47
@kdpaine I actually think its more challenging to measure micro-niche communities (i.e forums) as this requires track/engage commit #sm47
@kdpaine I think biz w/ that volume of mentions have internal resources to manage scale. Use imagery of "team" in a practical way #sm47
@jasonbreed scaling is inevitable - needs to happen to manage demands (outreach, CS, etc.). Part of scale ? is answered by good habit #sm47
RT @Marc_Meyer: There is some create mojo happening in todays tweetchat being led by @kdpaine #sm47
@kdpaine when it's done right, "now what" helps the define goals, but goals should to be adaptive to audience demands/calls for change #sm47
@kdpaine IMHO if listening base isn't done right or misdirected, you can't move to the next stage (market share/revenue/advocacy) #sm47
#sm47 Q2 Listening means reading every incident [pos/neg/neut]. Headlines scann won't get you hip-deep in it, to purpose and identify goals
Exactly why automagic (i.e. sarcasm) isn't equipped to handle analysis portion RT @Marc_Meyer sentiment vs. semantics... #sm47
@Marc_Meyer #sm47 I use buckets 4 total count of incidents, broken down by tone. Though metric comes down to interpreting context, risk, etc
@Marc_Meyer #sm47 I use buckets 4 total count of incidents, broken down by tone. Though metric comes down to interpreting context, risk, etc
@kdpaine #SM47 in a crisis, measuring reactions is critical. Tonality in buckets helps but goals should be aligned w/ managing [+] Google CV
@kdpaine Q1: source, subject, content. Language & context are key. Comments handling and tracking to make sure [+] is balanced by [-] #sm47
in case this was missed (malformed hashtag) RT @kdpaine #sm47 2nd question of the day: 2) How does that impact your organizational goals?
@jgraziani @MichaelWillett @maggiefox @shinng @evelynso @Marc_Meyer RT and #sm43 convo thanks!
@jgraziani @MichaelWillett @maggiefox @shinng @evelynso @Marc_Meyer RT and #sm43 convo thanks!
@maggiefox many thanks! #sm43
RT @Marc_Meyer: A huge shoutout to @maggiefox for todays #socialmedia tweetchat. A lot of compelling thoughts and ideas! Great Stuff! #sm43
@AndrewMueller on trial basis engagement, one caution: micro-niche communities (forums) might misconstrue this as opportunism. #sm43
@AndrewMueller on trial basis engagement, one caution: micro-niche communities (forums) might misconstrue this as opportunism. #sm43
RT @maggiefox: @RepuTrack you also need to see PR skills in your counsel - crisis mgmt is a specialty #sm43
Part of executing a working social media monitoring plan involves recognizing differences between "attention" & "impact" in SM channel #sm43
RT @AndrewMueller: Q2 you will be working very closely with your SM Consultancy make sure there is a cultural fit #sm43
@evelynso @wvpmc agreed! @shinng I see merits of focus, but overlooking full spectrum is driving SM strtgy w/o checking blind spots #sm43
@Marc_Meyer Twitter is the Only Social Media Monitoring Software You Need http://ow.ly/Yc7j #sm43 | via @nick_martini gcieslik
@Marc_Meyer just read a blog post endorsing single source (Twitter) SM monitoring. Are we alone in thinking this is bad advice? #sm43
Hopefully it won't cause nervous Twitching ;) RT @Marc_Meyer: I think twitter continues to be misused by traditional marketers in 2010 #sm40
Agreed! RT @Marc_Meyer Love this! RT @jasonbreed: We'll know culture is changing when Co.'s organize around customers not products. #sm40
@Marc_Meyer I don't think its unreasonable to place limits on "sharing" in SM to avoid transforming oneself into a walking mat #sm40
RT @thebrandbuilder: #sm39 One last tip: Monitoring, measurement, calculation and analysis are 4 very different functions. ;) Don't get ...
@thebrandbuilder @Marc_Meyer for for putting this tweetchat together #sm39
@AndrewMueller agreed. Though it can be disheartening if brands stop listening. Worse if customers or ppl w/ clout do it & set bad eg #sm39
@thebrandbuilder @jacobm @AndrewMueller also be mindful that brands adept at using SM 4 cust service could find themselves being gamed #sm39
@thebrandbuilder #sm39 @GetResults @andrewmueller Q2 culture shift, and people too. This is the dynamic bit that can trip best laid plan
RT @Marc_Meyer Today's #socialmedia tweetchat (12PM EST) w/ @thebrandbuilder elevates the convo beyond social media ROI http://bit.ly/6L0pei
@Marc_Meyer what time is #socialmedia going on?
@Marc_Meyer @thebrandbuilder one further, is Web culture tolerant of agency as proxy for client participation & relationship building? #sm37
RT @Marc_Meyer brand champions & evangelists create the most pure form WOM because they believe it & want to share it naturally #socialmedia
RT @Marc_Meyer brand champions & evangelists create the most pure form WOM because they believe it & want to share it naturally #socialmedia
@Marc_Meyer I think a lassaiz-faire attitude is what's allowing "advertising" & "sponsored' elements to overstay welcome in #socialmedia
