here is new study to suggest engagement is a significant challenge but can be rewarding http://is.gd/gSuKV #sm85
RT @KnowledgeBishop: Brands who monitor closely ... and jump in to offer #custserv get high marks with me. - @geekbabe #sm85 / Me TOO! #sm85
RT @KnowledgeBishop: Brands who monitor closely ... and jump in to offer #custserv get high marks with me. - @geekbabe #sm85 / Me TOO! #sm85
agreeRT @sharonmostyn: Always! RT @MackCollier: Q3: Should the type of engagement you want be tied back to your SM strategy? #sm85
agreeRT @sharonmostyn: Always! RT @MackCollier: Q3: Should the type of engagement you want be tied back to your SM strategy? #sm85
A2 Southwest comes to mind even though prob more cust serv highly engaged when traveling #sm85
A2 Southwest comes to mind even though prob more cust serv highly engaged when traveling #sm85
RT @sharonmostyn: Exactly! RT @clarqui: free stuff might get you to take a look but engagement will keep you coming back #sm85
Thanks for the convos @livepath @jasonbreed @iMediaMichelle @joshchandlerva @paulgailey #sm82
@iMediaMichelle TY gr8t to chat today. #sm82
@jasonbreed thank you sir #sm82
Very nice Tim thx Marc RT @TheTimHayden: @Marc_Meyer thanks, Marc. It was a blast. #sm82
data and insights key, but also have to keep in perspective how representative of whole audience #sm82
real learning can come from sharing info internally #silobuster #sm82
@TheTimHayden kind of like conversations ;-) #sm82
can learn from monitoring #sm82
RT @iMediaMichelle: I question whether anyone is really using mobile(weborapps)to its strengths? Don't just slap your website up there #sm82
@paulgailey LOL need all perspectives #sm82
@livepath you betcha need to use right bait ;-) #sm82
LOL RT @TheTimHayden: @livepath if you/brand sucks, anything you to "extend" that...SUCKS. #sm82
@paulgailey they don't smell to me, they work for what i need #sm82
RT @livepath: @thetimhayden I think the trick is staying within your core competency.Focus,service,expertise. Finding ways 2 do it btr #sm82
@TomMartin gr8t point strategy/tactic alignment #sm82
@TheTimHayden would u distinguish between mobile friendly and mobile site? #sm82
personally i use apps very differently some fun, some function etc #sm82
personally i use apps very differently some fun, some function etc #sm82
RT @TheTimHayden: @joshchandlerva agreed. Challenge becomes content relevancy, perhaps? #sm82
@joshchandlerva study today showed more mobile users downloading content #sm82
A2 i think it depends on audience, content, product/svc #sm82
@TheTimHayden thank you #sm82
I'm getting real-time search results at TweetGrid http://tweetgrid.com/ #sm82
@CoryOBrien makes sense. thanks #sm81
Agree RT @CoryOBrien: @AndrewMueller Id say that frequent iteration often equals evolution. Innovation is a larger jump. #sm81
@CoryOBrien i think Starbucks uses or used the Salesforce platform for this #sm81
thanks to the group great topic and discussion #sm81
nice RT @andrewmueller: Think of the innovation process like a brain, increase the # of synapses and more innovation will result #sm81
@jasonbreed very nice job today great questions and moderation. #sm81
@ken_rosen i hear you really it is a combination of incentives from time off to recognition different motivators #sm81
true and challenging RT @norelledone: @jasonbreed Yes, people like to see that their ideas are put to effective use #sm81
@JoeKikta we used a software company called Informative allowed vetting and feedback #sm81
@AppleBoxStudios youbetcha! #sm81
in addition to thanking recognition #sm81
@Marc_Meyer thanking is huge thanks for mentioning that. #sm81
Asking, allowing time/resources for internal anyway RT @ken_rosen: Techniques to encourage innov in the culture anyone? #sm81
must include peers RT @jasonbreed: people resources (review committee) also needed with time set aside to review/vet ideas #sm81
very important RT @jasonbreed: people resources (review committee) also needed with time set aside to review/vet ideas #sm81
triage and culture are so important so one knows when to push back and when to allow "any idea" need both in the process #sm81
@marketingatom great points #sm81
in past experiences just having internal folks engaged in "trying" to come up with ideas was useful #sm81
innovation is iterative process not always an event #sm81
A3 - engagement, culture, reward (not just monetary) #sm81
@jknox86 I suppose it depends on how you want to be perceived. Gap came across as poorly thought through i wouldn't want that #sm81
RT @CoryOBrien: @AndrewMueller But even then, often the public will vote for one thing and buy another. #sm81
thanks for interesting convo/thoughts today @iMediaMichelle @ckieff @elhoust @joekikta @Marc_Meyer @moddedinc #sm80
Terrific idea! RT @Marc_Meyer: @iMediaMichelle @SMSJOE To be continued... #sm80
Terrific idea! RT @Marc_Meyer: @iMediaMichelle @SMSJOE To be continued... #sm80
yes thanks RT @iMediaMichelle: @jasonbreed @Marc_Meyer @augieray thanks for the gr8 Creation debate! #sm80
interesting RT @techguerilla: @iMediaMichelle @JoeKikta @ken_rosen I might argue that high % of creators dont do it for money at all. #sm80
good point RT @ckieff: The supply of creators is inexhaustible, just as is the supply of singers, songwriters, actors, etc.. #sm80
A3 motivation could play a role am I creating with goal of mass disb or to help individual great post http://is.gd/fMkDE #sm80
@iMediaMichelle to your wiring point some are grt at both others at building on thoughts of others #sm80
RT @ckieff: @Marc_Meyer and in spite of that we still appreciate you :) #sm80
@iMediaMichelle great point about the wiring! #sm80
Isn't part of the challenge the term "creator" some take that to mean completely original vs repurpose with acknowledgement #sm80
@elhoust great point about tension between generating content and wide audience experience! novice to pro #sm80
@elhoust warning it is designed to assign followers ;-) #sm80
@elhoust warning it is designed to assign followers ;-) #sm80
nothing formal but Blastfollow will show all on chat RT @moddedinc: Anyone have stats on lurker logins/consumption? #sm80
what about role of temperament? RT @Marc_Meyer: @augieray The lack of? or the quality or the usage? #sm80
RT @ckieff: There is a difference between the need to create and the need to share that creation. Thats where SM comes in. #sm80
RT @ckieff: There is a difference between the need to create and the need to share that creation. Thats where SM comes in. #sm80
Looking forward to the chat today #sm80
@BrianGroth thanks to you as well. #SM77
agree RT @cmwooll: PR / Advertising / Social Media - all are tools that should be integrated in communications strategy #SM77
RT @hankwasiak: Invite consumers into the creative process through dialogue & experimentation. Cowdsourced ideas can be a huge asset #SM77
definitely! RT @sharonmostyn: @Marc_Meyer So true! What people "say" they will do is often quite different from what they actually do. #SM77
Nice @hankwasiak: The new communications model: A+Ideas. Attention. Interest. Desire. Engagement. Action. Shareability. #SM77
must be innovative tooRT @hankwasiak: The creative process in the SM environment is exciting. Digital opens up endless possibilities #SM77
RT @sharonmostyn: Social media makes it easier for agencies to "listen," still need to provide expertise in leveraging those insights. #SM77
and it's visibleRT @BrianGroth: Customer interaction is now required. RT @hankwasiak: How has SM altered creative process / campaigns? #SM77
and it's visibleRT @BrianGroth: Customer interaction is now required. RT @hankwasiak: How has SM altered creative process / campaigns? #SM77
Absolutely!RT @andrewmueller: Listening is only a first step without action it is worthless, move past listening to acting on insights #SM77
With new consumer role customer experience is more important and more visible. Agencies and clients MUST LISTEN #SM77
marketing conversations RT @BrianGroth: RT @elhoust: @hankwasiak Listening is key! ... 2way interaction rather thn broadcasting. #SM77
@kenburbary is #SM64 weekly convo?
agree RT @techguerilla: @correlationist I wuld argue it's bc so many of us overcomplicate it vs. simplifying SM as just another chnnel #sm56
how about both and work to middle RT @Marc_Meyer: Where would you prefer to start? top down or bottom up? #sm56
yep silo's r challenging RT @KathyHerrmann: #SocBiz may start w dept'l beach heads but will need exec buy-in to go corp-wide. #sm56
agree RT @correlationist: Q2: It has to start with exec buyin, but has to be quickly dispersed through the entire org #sm56
