excellent discussion! thanks to all for very valuable insights. Thanks @treypennington, great questions. #sm56
listening tools: RT @stepmorgan Yahoo pipe w/google alerts,bing feed,twitter search feed + @ replies, DM, email, fb posts & msgs #sm56
RT @correlationist: @techguerilla Why do execs still need 2 be convinced on ROI? it's like trying to figure out the ROI of your phone! #sm56
bingo! RT @ActiveIngreds: love it RT @billfromsc: If conversations dont happen inside, they cant happen outside. #sm56
bingo! RT @ActiveIngreds: love it RT @billfromsc: If conversations dont happen inside, they cant happen outside. #sm56
yes!! RT @listeningpostuk: @TransitionalTee Listen,and really listen +act on what you hear. Without action, listening is meaningless. #sm56
RT @nigellegg: Q3 - allowing everyone in the company to be on SM for the company. Allowing people to try things. #sm56
Q3:checklist for becoming more social: learning to 'show not tell' through greater use of video/photos #sm56
Q3:checklist for becoming more social: learning to 'show not tell' through greater use of video/photos #sm56
very true RT @KevinLyons re: Q2 Customer Initiative. Customers are starting to beat brands to SM. Some by demand. Some by crisis. #sm56
Showcase competitor engagement and success with SM to influence execs to dive in #sm56
I've found that employee initiative, 9 times out of 10, kick-starts executive investment in SM #sm56
I've found that employee initiative, 9 times out of 10, kick-starts executive investment in SM #sm56
RT @CoryOBrien: #SM56 Q1.5: Companies must be willing to experiment, willing to continue even when the ROI isnt obvious, #sm56
@treypennington key word there being "participation" by top execs - how to get that? #sm56
so true! RT @ActiveIngreds: if innovative, it should feel like you're at top of a roller coaster:totally excited, sick to your stomach #sm56
RT @treypennington Cultural requirements 4 embracing SM: 1) willingness 2 be open, 2 experiment, 2 converse, to act, 2) actually care… #sm56
Agree. RT @elhoust: To embrace SM, cos must be open 2 new ideas, be willing 2 experiment, & trust those that have expertise. #sm56
Agree. RT @elhoust: To embrace SM, cos must be open 2 new ideas, be willing 2 experiment, & trust those that have expertise. #sm56
RT @nigellegg: Company must be open to share its values, and involve customers in decisions - not ignore them. #sm56
RT @KathyHerrmann: Best way to get exec attention is to talk their language, and thats money - revs or cost savings. #sm56
RT @KathyHerrmann: Best way to get exec attention is to talk their language, and thats money - revs or cost savings. #sm56
@treypennington mngmnt is cultural driver. even if employees are on board + market demands, without mngmnt buy-in, SM will NOT happen #sm56
RT @treypennington:social media adoption cycle: Hear about it; launch it; stumble; hire sm guru; hire another one; ask questions. #sm56
Chat #sm56 topic is: Culture Shift: Is your company ready to go Social? #sm56
Joining the chat today with @treypennington on #sm56 "Social media and the culture behind it (around it, over it, through it)" #sm56
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
also from #socialmedia Boot Camp today: future of online marketing is video - fastest growing segment is educational content
RT @webseoanalytics #SEO Tip:5 ways to Improve your #web traffic: #SEO, #blogs & #articles, #socialmedia, #PPC, #email #marketing
RT @carlainsf Ideal skills for PR person: tradtl, branding & SM fluency, SEO/Web analytics,dig marktg,WP platform, crisis comm. #socialmedia
RT @Marc_Meyer The web has forced PR people to understand at least the power of writing for search, even if they don't know how #socialmedia
