@danperezfilms Higher ed and government may still be learning. ;) #sm74
RE: empathy via @danperezfilms: Agreed. But, its a corp cultural shift to see that as rep enhancing instead of damaging #sm74
RT @rjamestaylor: During a crisis, turn off autoposts, delay unrelated PR. Stay on message, especially when customers are hurting #sm74
RT @AmberCadabra: I'm so weary of ROI being treated as if it's the only performance metric worth extracting from data. #sm64
RT @techguerilla: @kyleplacy ppl want to buy from ppl, not giant corp.'s. stories personalize the marketing experience to achieve that effect #sm58
@TalinaN Agreed. I think there is an authenticity with storytelling that is difficult to duplicate. #sm58
Great if a lurker starts contributing. But the baby step of sharing posts with their network is pretty good too. #sm58
@themaria Agreed. I think for some being part of a community,especially a valued member of a community is a reward. #sm58
@Marc_Meyer RE: Inclusion w/o a spotlight . . . example, please. #sm58
@Marc_Meyer RE: Inclusion w/o a spotlight . . . example, please. #sm58
@kyleplacy Indeed. #sm58
If you are not passionate about what you are talking about its likely your site readers won't be either. #sm58
If you are not passionate about what you are talking about its likely your site readers won't be either. #sm58
RT @Marc_Meyer: A little less than 15 min. till todays #socialmedia tweetchat with host @kyleplacy-author of twitter mktg. for dummies #sm58
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@BethHarte Like getting a puppy and tossing it out for a new one after 15 days because it still pees on the floor. #SM54
RT @andrewmueller Mktg often takes the heat b/c much of its effect is hard to measure in the short term. Impact often comes over time #sm54
@wvpmc There are also orgs that use SM as another vehicle for pushing trad content (ie. press release as FB message) #SM54
Q2. I’m still wrapping my head around how to show ROI with SMM. #sm54
RT @CoryOBrien: @themaria If you've got the budget for it, trad. marketing is a great way to get a SMM campaign off the ground. #SM54
@BethHarte Traditional marketing, from what I see, is still a one-way convo. #SM54
@BethHarte Traditional marketing, from what I see, is still a one-way convo. #SM54
Q1. The dichotomy may exist because the approaches are so different. Talking with vs. at #SM54
Q1. Television didn’t replace radio. It became another tool in the toolbox. SMM can add to the mix. #SM54
RT @jasonbreed #socialmedia tweet chat today w/@bethharte on: Traditional vs Social Mktg http://bit.ly/cOx8A9 Noon EST, follow #sm54
Lovely chatting with you. Thanks @marc_meyer, @jasonbreed and @shelisrael . This was great #SM44
@wvpmc Agreed. I think there is a learning curve for newbies. . . couple that with a fear of looking silly and it's a problem. #sm44
Bless 'em. RT @shelisrael: @techguerilla Not true. Your followers repeat your gems and often politely ignore your inanities. #sm44
Hopefully more brands learn to use it as a place to engage rather than a convenient info dump. (ie. 140 wd. press releases) #sm44
Hopefully more brands learn to use it as a place to engage rather than a convenient info dump. (ie. 140 wd. press releases) #sm44
@bdresher: @Shanan_S @chrissfife Re: fun, approachable & informational. As it should be. :) *thumbs up* #sm44
@bdresher: @Shanan_S @chrissfife Re: fun, approachable & informational. As it should be. :) *thumbs up* #sm44
@shelisrael Twitter consumption is a balance. Can you ever listen enough? Engage enough? It competes with other wk. #sm44
@shelisrael Twitter consumption is a balance. Can you ever listen enough? Engage enough? It competes with other wk. #sm44
@shelisrael Twitter consumption is a balance. Can you ever listen enough? Engage enough? It competes with other wk. #sm44
@elhoust Twitter: Like Facebook but with 100 per cent less Farmville. :) #sm44
@SuperDu When that happens my shoulder shrug of shame will transform into a glorious happy dance #sm44
@SuperDu When that happens my shoulder shrug of shame will transform into a glorious happy dance #sm44
@chrissfife I think it can make your brand more personal if your company's twitters aren't scared to be people. #sm44
Brilliant! RT @shelisrael: @Marc_Meyer @shanan_S I think Twitter would be enhanced by some Russian music in the background #sm44
Brilliant! RT @shelisrael: @Marc_Meyer @shanan_S I think Twitter would be enhanced by some Russian music in the background #sm44
@elhoust @Shanan_S: @Marc_Meyer The comment I usually hear is "Who has time for that?" #sm44
Q1. The backchannel adds another layer to media events, lectures, etc. #SM44
@techguerilla Agreed. Twitter has helped get some sm clubs here off the ground as well. People who wouldn't have connected otherwise #sm44
@shelisrael I'm a comm officer at a university. It's helped with PD + helped the internal community connect with each other . #sm44
@shelisrael I'm a comm officer at a university. It's helped with PD + helped the internal community connect with each other . #sm44
@Marc_Meyer Some people still view it as a time waster like Tetris, etc. *shakes head* #sm44
@Marc_Meyer Some people still view it as a time waster like Tetris, etc. *shakes head* #sm44
Q1. Twitter opened new channels for formal and informal learning. #SM44
RT @shelisrael: Reminder that I'm hosting the social media chat at 9 am Pacific today. Follow & Join at #SM44.
@SaintJer @MiguelALlano LOL I don't need to change LinkedIn, just use a site that meshes better with what I'm looking for. #socialmedia
@SaintJer 9 times out of 10 that benefit is pizza . . . and PD, networking, career growth etc. etc. #socialmedia
@jonnytee WOW, Cat Fancy AND hot chocolate . . .. LOL #socialmedia
@MiguelALlano @jdojc I kept finding Linkedin posts /groups where professional = stale, self-serving, echo-y, etc. etc. #socialmedia
Q2: I like the idea of an informal learning group. Interested people show up, you get to hear new ideas, etc. #socialmedia
@jonnytee "This is Shirley. She'll be ordering your pens for the next 6 months. Tell her about your pets + darkest secrets." #socialmedia
@Miguelallano I'm very active on social media sites and LinkedIn makes me cringe. #socialmedia
@Marc_Meyer Reminds me of those horrible ice-breaker exercises at meetings. Forced sharing = eeew #socialmedia
@MackCollier Agreed. Pushing SM on someone who is terrified of technology or not saying the "right thing" would be bad too. #socialmedia
@MackCollier Agreed. Pushing SM on someone who is terrified of technology or not saying the "right thing" would be bad too. #socialmedia
Are the tactics different when we are talking about finding those people in large companies vs. small ones? #socialmedia
I'm looking for not-to-be-missed SM chats. I like #blogchat and #socialmedia . Do you have a fav?
@TimNekritz If nothing else #WeLoveYouMiley shows that teenagers really do use Twitter. #socialmedia
It's nice to be talked to instead of talked at. The convo heavy nature of Twitter vs. blogs might help that along. #socialmedia
Tweeting is a teaser. You are not asking for a lot of my time by posting one + I might look you up, your blog etc. #socialmedia
RT @Tbeffs: Cant remember who said this, but "Being Human is far easier than humanizing you or your brand's story" #socialmedia
RT @rebeccawissler: @dylanspencer Fear? 'old schoolers'? Dude. . . we should talk. :) #socialmedia
Totally! RT @AmberCadabra: Common sense to "us" doesn't mean common sense to business. Teaching is a continual need. #socialmedia
@jasonbreed You rock as well, sir. :) #socialmedia
@Marc_Meyer heart-stomach *lightbulb flash* Use fast food coupons as crowdsourcing motivators."Talk and we'll feed you!" LOL #socialmedia
RT @ProStylus: The value is in the result. Content + conversation R tools in getting "audience love" #socialmedia
@CraigKessler #socialmedia Art = Writing content that doesn't bore the tears out of your audience AND keeps the higher-ups happy.
RT @StepfordMom: I think part of the "art" is keeping it a conversation and not letting it turn into a direct pitch #socialmedia
@Marc_Meyer RE: listening. Reminds me of the advice nerds are given."You don't have to TALK to her. Just listen + nod." #socialmedia
@Marc_Meyer Nope, It won't make up for the deficiency in convo. But, its a start. It gets half the battle underway. #socialmedia
@EllieSJ: RT @MarketingProfs @CraigKessler? Marketing may be more science than art. But writing is more art than science #socialmedia
RT @Marc_Meyer: @allenweiss But what if one is not skilled in the art of conversation? #socialmedia (Then you listen :) )
@EllieSJ: RT @MarketingProfs @CraigKessler? Marketing may be more science than art. But writing is more art than science #socialmedia
Q1 The key to creating relevant content is knowing your audience. Engaging in convo w. them can help you do that #socialmedia
Can't it be about both the art of conversation AND the science of good content? #socialmedia
Can't it be about both the art of conversation AND the science of good content? #socialmedia
Have you answered any equally silly SM questions? SEE: LOL: Real tech support calls: http://bit.ly/Ko3Su #socialmedia
RT @wvpmc: @4byoung @rhappe figuring out what expectations are reasonable is one of the most underdiscussed areas of SM #socialmedia
@rhappe Aren't tribes a type of community? #socialmedia
Q3. The boss exhibits 30 per cent less frown-y face. #socialmedia.
RT @4byoung: @rhappe Community implies active. Social media can be passive and asynchronous activity. #socialmedia
Q2. Hmmm a bit "chicken and the egg". You might use SM to grow an existing community or create one. #socialmedia
@rhappe You can have flash mobs within communities. This one is FANTASTIC: http://bit.ly/OzsJy #socialmedia
@rhappe You can have flash mobs within communities. This one is FANTASTIC: http://bit.ly/OzsJy #socialmedia
@rhappe Do you have to choose? Can't you have a great community and the occasional, exhilarating flash mob? #socialmedia
@rhappe Do you have to choose? Can't you have a great community and the occasional, exhilarating flash mob? #socialmedia
Ex of com: Universal’s live webcast exclusive to fan sites announcing Harry Potter theme park. #socialmedia http://bit.ly/9ZbSN
RT @rhappe: 1st Q. - What's the difference between social media and community? Discuss. Ponder. Inquiring minds want to know. #socialmedia
RT @rhappe: Some pre-reading for #socialmedia - http://bit.ly/84uY2 and http://bit.ly/qHqQj - my perspective
Via @mjnesta: Best Buy creates position in emerging media & goes to the #socialmedia masses to refine rqmts http://bit.ly/4wLv1
TODAY: Should Businesses use Social Networks or Communities. mod by @rhappe 12 PM EST. #socialmedia http://bit.ly/orTvD
I'm fascinated by @wholefoods Twitter stream. LOTS of interaction. You can get lost in it. #socialmedia. http://bit.ly/3wjCSK
I'm fascinated by @wholefoods Twitter stream. LOTS of interaction. You can get lost in it. #socialmedia. http://bit.ly/3wjCSK
I'm fascinated by @wholefoods Twitter stream. LOTS of interaction. You can get lost in it. #socialmedia. http://bit.ly/3wjCSK
I'm fascinated by @wholefoods Twitter stream. LOTS of interaction. You can get lost in it. #socialmedia. http://bit.ly/3wjCSK
I'm fascinated by @wholefoods Twitter stream. LOTS of interaction. You can get lost in it. #socialmedia. http://bit.ly/3wjCSK
I'm fascinated by @wholefoods Twitter stream. LOTS of interaction. You can get lost in it. #socialmedia. http://bit.ly/3wjCSK
I'm fascinated by @wholefoods Twitter stream. LOTS of interaction. You can get lost in it. #socialmedia. http://bit.ly/3wjCSK
I'm fascinated by @wholefoods Twitter stream. LOTS of interaction. You can get lost in it. #socialmedia. http://bit.ly/3wjCSK
RT @dannybrown: Q3" Accomplishment leads to visibility. Do ggod and people will speak good of you. #socialmedia
What if your job/goal is to gain visibility for your company? Wouldn't that go hand-in-hand w. accomplishment? #socialmedia
@mediaphyter RE: Sustaining a positive brand: Fresh content, honesty and for the love of SM don't be boring. #socialmedia
Employers/clients check references. SM gives them a chance to hear what people you haven't screened have to say. #socialmedia
@MelWebster What do you think would have happened if you DID promote yourself? #socialmedia
"Fame" sounds narcissistic. Being an influencer, engaging an audience, having people listen (and act) - that's huge! #socialmedia
RT @Bumatay: @mediaphyter ROI for SM fame can be measured by web traffic it leads to your website. Definite value in that. #socialmedia
@mediaphyter I follow. But, I rarely "talk" 2 them or RT them - I assume everyone gets their tweets anyway. #socialmedia
RT @memery26: Q1: Fame shouldn't be worth much. Twitter, itself, is famous, yet struggles to make cash. #socialmedia
@jaybaer So fame is relative? We should be asking famous to who? #socialmedia
RT @DannyBrown: @mediaphyter Both get your name known; both get people talking; both see you used as case study. #socialmedia
It also depends on how you get that notoriety and what you do with it. @AplusK is SM famous. But, it was short term. #socialmedia
It also depends on how you get that notoriety and what you do with it. @AplusK is SM famous. But, it was short term. #socialmedia
It has value if you can use that fame/attention to promote your brand/CEO/product. #socialmedia
RT @mediaphyter: Getting ready to host today's #socialmedia chat on the perceived value of socmed fame. Should be good. First question soon.
@cmwooll A product might not be useful-but meaningful. The closing of a store can be mourned because its historical. #socialmedia.
@cmwooll I think so. But, people are a big part of how useful/meaningful that service or product is. #socialmedia.
RT @Marc_Meyer I think social media has elevated the level of expectations that we now want from our corp. brands #socialmedia
@RichardatDELL My loyalty to a company hinges on the benefit it can (or potentially) provide me and my community. #socialmedia
RT @susanbeebe: Relationships are w/ people who DELIVER on the brand promise #socialmedia
You can 'inherit' someone' else's rel with a brand. I buy some products because they are what my fam have ALWAYS used. #socialmedia
RT @jasonbreed chat w/ @RichardatDell today noon EST about developing your corp & personal Brand. use #socialmedia or hashtagsocialmedia.com
@pchaney You've been a fantastic mod for this conversation. I learned a lot. Thanks! #socialmedia
Okay so how are you educating busy VIPs who may be resistant or unaware of SM's value? #socialmedia
RT: @wvpmc I see so many companies say they do SM when they actually just use the tools to push same messages #socialmedia (YUP!)
@bbille Consultants are safe. If something goes wrong their butt is covered. It wasn't their fault. #socialmedia.
Q2: For us it's buy-in from the higher ups. I work at a university. Rep is everything. Change is slow. #socialmedia
RT @pchaney: @dirkmshaw - Re. missed opp., I have to agree. And, if cust. are using socmed, why shouldn't company. #socialmedia
Q2: For us it's buy-in from the higher ups. I work at a university. Rep is everything. Change is slow. #socialmedia
@pchaney Q1: I think it can start with even something as simple as allowing visitors to comment on news releases #socialmedia
@pchaney Q1:If you build a relationship (listen, understand, deliver what they need and then some) people come back. #socialmedia
Q1: Adds to customer service. Our library now uses Messenger as one way to answer questions http://bit.ly/Lx0ee #socialmedia
Q1. Yes. You have a chance to develop clients instead of one-time potential customers. Viva engagement #socialmedia
Approx 10 minutes until #socialmedia chat with @pchaney http://www.hashtagsocialmedia.com
RT @sourcepov: Join us for #SMchat WEDS 6/3 1p edt, a new & lively discussion on web #collaboration using #socialmedia RT archive: #smc0528
RT @bsabatinelli: China blocks Twitter, other social networking sites http://bit.ly/3w0GEp #tech #socialmedia (Grrrrr!)
@GeoffLiving This gave me a lot of useful tips. Thanks so much for keeping the convo going. :) #socialmedia.
Q3. 1. Talk about SM. 2. Show how it could work for your org. 3. Catch and pen one unicorn . . . couldn't hurt #socialmedia
@bluejayPR Agreed. I think I need to SHOW them that's the case. #socialmedia
@GeoffLiving This list just made me ridiculously happy. http://bit.ly/DnxOP Thanks for sharing! #socialmedia
@dannybrown I usually just tell people "Social media isn't difficult. It's just different." #socialmedia
@Marc_Meyer There is security in that so few neg comments about us are made on SM. But it's 'cause NO ONE is talkin 'bout us! #socialmedia
I think my higher-ups want to know if SM means more work for them, if we'll have to put out fires all day long. #socialmedia
RT @DannyBrown: Q1. Don't make it sound a big deal. That just sounds scary. Let them know it's easier than they may think. #socialmedia
@jasonbreed That's another challenge: Fear that we are liable for comments on SM sites, that we'll be sued. #socialmedia
RT @jasonbreed: legal needs to adapt to a social environment. give employees freedom. (like email of the 90's) #socialmedia
Q1: Higher-up's fear of losing control of the message. How do you fix that? #socialmedia
This comic captures in a nutshell one of the promotion problems our university has. #socialmedia http://bit.ly/UVcwR
This comic captures in a nutshell one of the promotion problems our university has. http://bit.ly/utEME #socialmedia
RT @VTPete: Great #SocialMedia Post By @afontaine16 - 5 Stupid Arguments Against Starting a Social Media Program - http://bit.ly/c4GZC
#socialmedia session = Perfect timing. I need to outline why we should switch from our internal print publication to a blog.
RT @Marc_Meyer: How to become a change agent 4 your company hosted by @geoffliving 12 eastern #socialmedia http://bit.ly/vGakP
RT @B2BOnlineMktg: The 6 Dangerous Fallacies of Social Media - http://ow.ly/9h3M #socialmedia
@KursaalTom Oh, you never say THAT. You say 'here's how we can do this better'. ;) #socialmedia
Isn't it always about showing people what's in it for them? #socialmedia
@KursaalTom There is a good question. . . work to change a company that is doing SM badly or advise not to do it at all. #socialmedia
@jasonbreed True. The trick is getting the essential people to buy-in. Dear Mr./Ms. President. . . . #socialmedia
@GinaLijoi At our org there has been a handful of pro-SM folks. A brand strategy document gave us license to act. #socialmedia
RT @GinaLijoi: Does social media need 100% buy-in to happen? Is partial adoption enough? Is one employee enough? #socialmedia
RT @stevebash: #socialmedia to non-believers: don't tell me social media doesn't work. It's working right here. show the value to your CMO
@Tbeffs Showing that your company's competitors are already using SM can be a pretty effective argument for it too. #socialmedia
@KursaalTom It's like being told to walk into a party and "Dazzle! Be fabulous! And. . . wear this muzzle." #socialmedia
RT @jasonbreed: Individuals need to own the issues not companies. Brand is only as good as people behind it #socialmedia
A great cultural shift would be to kill the fear . . . of failure, of looking bad, of not having control . . . #socialmedia
Walk the talk. If an organization says its open and accountable it needs to interact with people in a way that reflects that. #socialmedia
Walk the talk. If an org says its open and accountable it needs to take the step of interacting with its clients that way. #socialmedia
RT @davidalston Join the unpanel discussion on Corporate listening grids on Twitter using #socialmedia Going live in a few minutes.
@fmargret So true. I repeatedly heard about LUSh and specific LUSH products from friends. #socialmedia
I'd go. RT @abrahamlloyd: #socialmedia Would anyone be interested in doing another one of these later in the week on planning social media?
Miss Braches, Inc. Lots of discussion between seller and buyer, follow-up, handwritten note http://bit.ly/JkOg8 #socialmedia
I want brands to fix my problems with as little effort on my part as possible. I don't want to be redirected, etc. . #socialmedia
@dannybrown I work in a very conservative enviro. 'Not boring" is sometimes just the 'old way' with a bow. #socialmedia
Q3: Show that you've connected with them. Remember their names, their stories, etc. etc. who THEY are. #socialmedia
@dannybrown If people need to avoid being boring they also need to embrace the possibility of failure. #socialmedia
RT @dannybrown: Re. Q3 Just don't get boring and predictable #socialmedia
To stay in-network? Be humble and ask questions. #socialmedia
Q2: When the community cares about your reputation as much as you do. eg) community correcting misinformation #socialmedia
When your network calls you it's girlfriend in front of their friends . . .er . . . wait. . . #socialmedia
RT @JasonFalls: How does a brand know when it actually gets to "in-network" status? #socialmedia
@JasonFalls Informal connections should be given greater value. It's still a connection. #socialmedia
@Cajun_Mama I like that. Some organizations are still timid about peeling off the corp mask and being human. #socialmedia
RT @Cajun_Mama: How about showing you are human like the rest of us? #socialmedia
RT @bizcoachdeb: @JasonFalls you garner trust by offering value, help, real answers, true help #socialmedia
RT @JasonFalls: First Question: Assuming you are already listening, How do you get “in-network” as a Brand? #socialmedia
RT @JasonFalls: Don't forget to watch out for #socialmedia discussion from noon-1 p.m. ET today. http://www.hashtagsocialmedia.com
@MackCollier: Thanks for hosting #socialmedia today. Great discussion!
@JLangford: RE: companies use #socialmedia as a last resort. *nods* Now people in communications are scrambling.
@lbbinc: RE: Privacy issues as a stage of life. Interesting. Is there a chance Gen Ys will eventually enter that stage? #socialmedia
@JLangford: @dmscott had a great line about ROI in his book World Wide Rave. Ask what the ROI is of mowing the lawn at HQ? #socialmedia
@TobyDiva: Please, elaborate on "sharing" the brand? I like the idea. #socialmedia
Like! RT @KevinMGreen: changing the culture can be done via a brand refresh - move the brand and the people will follow #socialmedia
Timing is on our side. Our institution is undergoing major changes right now. There is an opportunity to try something new. #socialmedia
RT @leahcdaniels Culture is a huge part of the fear to start using SM #socialmedia (So, how do we change culture?)
@MackCollier Q1: Fear of vulnerability (opening themselves to negative comments, looking inept, etc.) #socialmedia
