#socialmedia Profile

Profile

@StefanW

twitter: @StefanW

#sm tweets: 134

Can social media move the needle for brands during the holidays?

An introvert's approach to leveraging social media for business success

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

The rise of the social index and its impact on influence

Social Media for Crisis Planning & Response

Informal Tweet Chat Event

Separating the Personal & Professional in Social Media...or Not

Influence and #Brandfail

Social Search: Don't Miss the Opportunity

#sm129

The Twitter (R)evolution

Journalism & Good Content are Finally Converging

The Role of Education in Social Media

Fear and Loathing in Content Creation

Centers of Excellence

Content is King: Blogging for the Top of the Sales Funnel

Can a Personal Brand Coexist Within a Corporate Ecosystem

Trolls or Contrarians? The food chain of social media

Welcome to the Big Data Era, How do Marketers Cope?

Develop Your Social Business

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Blood from a turnip or can social drive sales in B2B?

Building Relationships: Choose Your Social Network Wisely

Love All Your Children The Same: Managing Multiple Social Brands

What should we be measuring in social media?

Social Business

Does Public Relations Get The "Message" in Social Media

Do Influencers Or Customers Buy Your Products?

The disruptive forces of social content

Changing the Customer Satisfaction Approach with Social Media

"Content Curation" Hype or Solution

Is Twitter Massively Overrated?

What kind of training / education / experience "qualifies" you to do social strategy?

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Social Media in a content economy

Communicating Specifically To The Masses: Social Content Management

Is pulling a bonehead move the new "strategy" for some brands?

Can PR & Advertising Work together on social?

Government & Social Media: The Global & Local Impacts

Social media training: who needs it?

Unleashing Consumer Insights with Social Media

The Rise of the Brand Experience

How to plan a global social media initiative

Facing conflict on social networks

How do you cope with online distraction?

Social Media and Commerce for Business

Radical Transparency in social media

Using Video and YouTube to reach and influence audiences

Social Influence: Meaningful?

Apply Your Social Media Experience In Government

Transform Your Marketing Department into a Publishing Department

Enterprise Social Media: Working For Your Online Advocates

Bootstrapping Your Social Programs

The Social Customer...and What Brands Need To Know

Social Media Content Strategy

Knowing Your Customer As Well As They Know You Through Social

Ideation: Driving Innovation or Just talk?

Are We at the End of the Social Side of Networking?

Professionalization of the Social Media Industry

Does Pharma REALLY have anything to offer in social networking?

Living on Borrowed Time? The Ad Agency Model is Changing

SCRM and the Value to Organizations

Measuring Influence Versus Popularity?

Building Your Reputation Using Social Media

Social Media for Non Profits

The Lifespan of a Social Community

Creating a Social Media Strategy? Stop Wasting Your Time!

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?

Social media AND...

Mobilizing Your Social Strategy

How to Get Measureable Results From Your Facebook Presence

How news brands use social media and social gadgets to connect with audience

The New Digital Press Release

Social Media Data Management - Privacy, Security and Retention

Crisis Management for BP Using Social Media

Location Based Services: Marketing Euphoria or Building Block?

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Facebook blowback: What's the upshot for social media?

Is Retention the new acquisition in social media?

Connecting With Consumers Through Social Media

Managing the marketing mix-What's more effective?

Culture Shift: Is your company ready to go Social?

How do you manage the effectiveness of your social programs?

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

Einsteiger-#Workshop am 28. April in Berlin: Das Unternehmensblog als #SocialMedia Hub http://bit.ly/aTQzCX #WordPress

What location based social means to businesses

Fallstudien: "5 Innovative #SocialMedia Ad Campaigns" von @simplyzesty http://bit.ly/agaSOq

Characteristics of Highly Influencial Brands in Social Media

Slides: "#Twitter für Medienunternehmen: #SocialMedia Forum 2010" von @mauisurfer25 http://bit.ly/9xMR92

The Importance of a Content and Engagement Strategy in Social Media

"#HowTo Market Your Business Using #SocialMedia When You Have Zero Budget" @simplyzesty http://bit.ly/dtq7U8

In eigener Sache: Freue mich über neue Projektanfragen: #Startups, #Projektmanagement oder #SocialMedia http://bit.ly/9ys2R8

Customer Service's Role in Social Media

The Next Big Thing is So Last Year

"Sexy Numbers: Measuring #ROI in #SocialMedia Campaigns" by @revenews http://bit.ly/c71uwX

Werbewirkungsmessung, Aktivitätskategorien - man riecht förmlich das Unbehagen der Zählmenschen mit #SocialMedia #smms10

RT @Twittwoch: Praxisworkshop: Social Media #Dashboard am 25.3.201 in Berlin: http://bit.ly/aK835l #SocialMedia

Social and the New Model For Market Segmentation

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

"Microsoft releases B2B #SocialMedia White Paper" by @SMB2B http://bit.ly/amka38

"Beware the #SocialMedia one-trick-pony – Hiring an SM Director, Part 2." @thebrandbuilder http://bit.ly/aLRTmC

Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Fear Factor. Understanding the value of adding social media to the mix.

Cool #socialmedia campagne: "Pepsi Invites the Public to Do Good " @NYTimes http://bit.ly/bOst9Y #socialmediamarketing

Twitterville - What's Happened, What's Coming

Free webinar w/ @AmberCadabra on Feb 18th, 9 CST: "The #SocialMedia Starter Kit: Enterprise Edition" http://bit.ly/5xiFkL

"#Socialmedia #analytics" on @simplyzesty http://bit.ly/5qVzoC #Socialmediaanalytics #SocialmediaROI

The Social Media RFP: How to Get the Best Results

RT @JeffHurt: #SocialMedia Requires a Cultural Investment by @samirbalwani http://ow.ly/YbTD

Das macht @RobGreen? Passwort suchen? #SocialMedia Policy tippen? "Eure" Twittersuche gibt's hier: http://bit.ly/76iyG2

Socializing My Business � What Comes After the Chit-Chat?

Fat: "Google’s Approach to #Social for 2010" on @Gigaom http://bit.ly/8gqyqn #mobile #socialmedia #local

"The 10 Stages of #SocialMedia Business Integration" by @BrianSolis http://bit.ly/79wBfB #socialmediastrategy

"Five Truths About #SocialMedia" on @sysomos http://bit.ly/4EfzzD

Engagement through Customer Service: Your Contact Center and Social Media

"Why #Twitter Should Worry about @Seesmic’s Acquisition of @PingFM" @/rizzn: http://bit.ly/4pAi9F #socialmedia #dashboard

Good read: "The Evolution of #SocialMedia and Business" by @BrianSolis http://bit.ly/8mUp8J

The 2009 Roundup

New campagne-tool by @Spredfast: "Making Money with #SocialMedia" by @erikaj http://bit.ly/66CAHD

Good #HOWTO: "Implement a #SocialMedia Business Strategy" on @Mashable http://bit.ly/6nkIOS

Sehr gute Übersicht: "Web 2.0, #SocialMedia & #Recht - Best of 2009" von @intertainment http://bit.ly/4quQt5

RT @twittwoch: Unterhaltsam: "[Video] @BrettBorders: History of #SocialMedia" http://bit.ly/7YHuZr

Advancing the Discussion of Social Media & ROI

The Future of Socialnomics

"Why Social Beats Search" by @FredWilson http://bit.ly/92L04v #contentfarms #socialmedia #searchengines

"Seniors Are Facebooking and YouTubing" on @PennOlson http://bit.ly/621dBI #socialmedia

Good morning Twitteristi: RT @jeffbullas The 5 Do's and 5 Don'ts of #SocialMedia http://bit.ly/1j9WQB #justshipit #startups

The Future of Advertising & the Role of the Agency

"The #SocialMedia Achilles Heel, Content Generation - Easy to get wrong" on @socialmedia2day http://bit.ly/6kR6sB

"#SocialNetworks im Visier der Mediaplanung" auf @DStartups http://bit.ly/86VGBr #FOMA #SocialMedia

RT @mobilefriend #SocialMedia Nutzung von Unternehmen in Deutschland, nach Branchen sortiert [PDF] http://bit.ly/5JiXsM | Studie ^sw

The Impact of Social Media in Government

Stop Campaigning and Start Conversing - The New Marketing Paradigm

November 17th: Rohit Bhargava

"STUDY: Most #Fortune100 Companies Don’t Get #Twitter" on @mashable http://bit.ly/3yGnni #socialmedia

"On #Twitter and in the Workplace, It's Power to the Connectors" on @harvardbiz http://bit.ly/1a2yJF #socialmedia

"How #Blogging Has Changed Over The Last 3 Years (Stats)" @rww http://bit.ly/LM7WL Massive boost of #socialmedia engagement

Six Ways #SocialMedia Freedom Benefits Employers: "Give Employees #Facebook Time" on @AdAge http://bit.ly/3878Lr

"#LocalSocialSearch: A Powerful Marketing Channel For Small Businesses" on @SEngineland http://bit.ly/1H0RAR #socialmedia

November 10th: Jacob Morgan

#SocialMedia #Fail: Recall in the US, but not in EU?"#Maclaren's Stroller Recall: What Would You Do?" http://bit.ly/1Prfw8

"Our Journey Defines Our Future in #SocialMedia" by @BrianSolis http://bit.ly/1HjTrZ In other words: it's just started

Short guidelines: "6 Ways To Build A Strong #Community" by @mitchjoel http://bit.ly/4rEc3w #socialmedia

November 3rd: Jason Falls

"More on measuring #SocialMedia #ROI" by @bcavoli http://bit.ly/3jEveX

Good intro: "Free #SocialMedia Listening Tools You Should Use. Part 1 - #RSS" by @melaclaro http://bit.ly/1R4Dt8

Oct. 27th: Scott Monty

List: "Choosing the Right #SocialMedia Tools for Your Business [Video]" on @mashable http://bit.ly/35opiX

"#Facebook to keep profiles of the dead" on @chicagotribune http://bit.ly/2JAtqh #socialmedia

October 20th: C.C. Chapman

"#Twitter hits 5 billion tweets" on @CNETnews http://bit.ly/1RzLb8 #socialmedia

RT @mobilefriend @Schremper @GunnarBender: 5 Things You Must Ask About #SocialMedia - #Relationship Economy http://bit.ly/v3257

October 13th: Aaron Strout

"Facebook To Go Live On #XBox Later This Month" by @allnick http://bit.ly/1qoeD9 #socialmedia #microsoft #sony #nintendo

"#Facebook database outage cut off about 150,000" on @CNETnews http://bit.ly/x8jKf #socialmedia

October 6th: Todd Defren

Already 18% share: "#SocialMedia: The Next Great Gateway for Content Discovery?" by @nielsenwire http://bit.ly/11x9nA

September 29th: Brian Solis

Video interview w @JeffreyHayzlett: "#SocialMedia: #Crowdsourcing @work at Eastman #Kodak" http://bit.ly/QbJoT #Zi8

"How Do You Measure #Twitter Influence: Is It Worth Measuring?" by @JeffBullas http://bit.ly/1FeEzD #socialmedia

September 22nd: Ken Burbary

"MySpace Syncs with #Twitter" on @myspace http://bit.ly/uHjmP #socialmedia

September 15th: Scott Hepburn

"7 Moves #Facebook Has Made to Outflank #Twitter in the Last 6 Months" on @ignitesma #socialmedia

"Is your #PR firm ready for digital marketing? 10 questions to assess their #SEO & #socialmedia readiness" @briansolis http://bit.ly/2RAaCt

Ambitious: "#GyPSii launches Android application" on @TCEurope http://bit.ly/1Cn5K #geotaggedcontent #socialmedia

September 8th: Michael Brito

Free webcast: "#SocialMedia and Corporate Marketing: Is it Hype or is it Here?" on @reuters http://bit.ly/HXu7C

September 1st: Valeria Maltoni

"Your New Facebook Friend: A Rare Ugandan Gorilla" on @mashable http://bit.ly/31j1m #socialmedia

August 25th: Shannon Paul

"How to Extend Your Customer Experience Through #SocialMedia" on @harvardbiz http://bit.ly/4ocjn

RT @TwittPro: HR by Twitter - CNNMoney.com http://bit.ly/17s1Ox | #socialmedia #recruiting

"#BrazenCareerist: The Job Site for Gen Y?" by @BenParr http://bit.ly/176cws #LinkedIn #socialmedia

August 17th: Connie Reece

Wrap-up for starters: "How to Use #Facebook: 5 Tips For Better Social Networking" on @rww #socialmedia http://bit.ly/31d51S

"Survey Reveals: The Top 5 #SocialMedia Channels Companies Are Using" by @jeffbullas http://bit.ly/G0A3N #twitter #facebook

August 11th: Liz Strauss

RT @HarvardBiz: Lessons Learned from 30 Years of Leadership http://bit.ly/ilmut #socialmedia #feedback

August 4th: Ann Handley

"#YouTube 101 for Small Businesses" on @smallbiztrends http://bit.ly/1grvE8 #howto #video #socialmedia

"#Facebook Is Now the Fourth Largest Site In The World" by @ErickSchonfeld http://bit.ly/4q1iOH #socialmedia

RT @jeanlucr: The 6 degrees of Online Influence http://bit.ly/F9Bms | Good one! :)#socialmedia

"What the F**k Is #SocialMedia? Here’s an Answer" @mashable http://bit.ly/23YEN9 #twitter #facebook

July 28: Chris Brogan

July 21st: Rachel Happe

July 14th: Jennifer Leggio

"#SocialMedia Allows Giants to Exploit Niche Markets" on @AdAge http://bit.ly/H6rLA #twitter #glutenfree

"The Gap Grows Wider: #MySpace Eats #Facebook’s Dust In The U.S." on @Techcrunch http://bit.ly/tqNaV #socialmedia

"SocNet Ad Spend to Hit Stride in 2010" on @marketingcharts http://bit.ly/13yMEQ #socialmedia #myspace #facebook

"The Twitter 20 Interview on #SocialMedia and Social Change" @kanter interviewed by @jaybaer http://bit.ly/HHpnd #non-profit

July 7th: Keith Burtis

"Breaking Out of Your Shell: How to Overcome #SocialMedia Shyness" on #webworkerdaily http://bit.ly/QXxyO

June 30th: Lee Odden

RT @JasonSpector: Is The Hub And Spoke Model Adaptable? - http://bit.ly/2ZPPV #socialmedia #business #organization

"Social Media Example #18: Rubbermaid" by @ignitesma http://bit.ly/QHje3 Good read... #socialmedia

"Are Your Priorities Screwed Up?" by @ScottMonty Includes good video with #SethGodin #socialmedia http://bit.ly/13bDjS

"Companies Cope With Twitter Imposters " on @WSJ http://bit.ly/k5i0Y #twitter #socialmedia #cybersquatting

Jun 23, Richard Binhammer

"Twitter Targets Revenue This Year From Starbucks, Whole Foods " by @Bloomberg_News http://bit.ly/12TC5w #socialmedia #twitter

"Dunkin’ Donuts releases ‘social’ #iPhone app" on @macworld http://bit.ly/1q8QvP Dunkin' Run-collecting shopping #Socialmedia

#Facebook " ...Needs Its Own Version of the #Twitter #Retweet" by @BenParr http://bit.ly/vx8jV #socialmedia

"Tehran 2.0" Open letter by Umair Haique on @Harvardbiz http://bit.ly/KkVpQ #iranelection #21century #revolution #socialmedia

June 16th: Toby Bloomberg

"Social media drives #sales — if you know how to use it" by @samdecker http://bit.ly/tCo8l #socialmedia #monetization

"Looking Behind the Curtains on the #SocialMedia Stage: Humans Don’t Scale" by @jowyang http://bit.ly/MoxVs

"The 10 Commandments of #SocialMedia" by @lonsafko on @fastcompany http://bit.ly/RmOeV Recommended!

" #Twitter Takes A Breather" by @erickschonfeld on @techcrunch http://bit.ly/3YzAJw Already peaked? #socialmedia

" #TwitterSpam: 3 Ways Scammers are Filling Twitter With Junk" on @Mashable http://bit.ly/A3BVM #spam #socialmedia

"Chat reaches 1 billion messages sent per day" on #Facebook http://bit.ly/10BGzg #socialmedia

" #Twitter Reschedules Maintenance To Allow Iranian Protests To Continue" on @Techcrunch http://bit.ly/NuWzx #socialmedia

June 9th: Arik Hanson

" #Twitter #Marketing: Why You Don’t Need to Mass Follow Users" by @DoshDosh http://bit.ly/bOxvW #socialmediamarketing #socialmedia

" #SocialMedia isn’t Replacing #Marketing Folks…" By @BethHarte http://bit.ly/uvYMh #socialmediamarketing

"Link Shortener Hacked, Leads to Porn Sites" by @nowsourcing http://bit.ly/hjBEp #URLshortening #socialmedia #twitter #hack

"How organisations can use #Twitter - some ideas" By @mattrhodes on socialmediatoday http://bit.ly/vSCt7 #socialmedia #smm

"23 Essential Elements of Sharable #Blog Posts" by @ChrisBrogan http://bit.ly/eSmKO http://bit.ly/LIJFE #socialmedia #blogmarketing

" #Twitter user says vacation tweets led to #burglary" on @CNETnews http://bit.ly/10Prga #socialmedia #security

"How #SocialMedia is Radically Changing the Newsroom" by @l3ahb3tan on @Mashable http://bit.ly/KNV9K #news #media

" #Twitter hype punctured by study " by @ bbcnews http://bit.ly/A3b3F See also: http://bit.ly/6D1nI on @mashable #socialmedia

@BuzzStream: "#CRM for #SocialMedia Savvy PR Types [Invites]" @Jbruin on @Mashable http://bit.ly/5fbR6 #pr20 #socialmedia

" #Twitter ’s Phenomenal Growth Suddenly Stops" by @franticnews on @mashable http://bit.ly/6D1nI #socialmedia #facebook

"YouTube Video Streams Top 1 Billion/Day" by @Techcrunch http://bit.ly/RmZlx #Google's gift to the world #socialmedia

@BuzzStream: "#CRM for #SocialMedia Savvy PR Types [Invites]" @Jbruin on @Mashable http://bit.ly/5fbR6 #pr20 #socialmedia

" #Twitter ’s Phenomenal Growth Suddenly Stops" by @franticnews on @mashable http://bit.ly/6D1nI #socialmedia #facebook

"YouTube Video Streams Top 1 Billion/Day" by @Techcrunch http://bit.ly/RmZlx #Google's gift to the world #socialmedia

Paul Chaney: Jun 2nd

RT @Jason_Pollock CNN: Facebook is king but Twitter makes waves - http://cli.gs/sM032q | #socialmedia #sm #smm

"10 Things You Can Do For Your Small Business Online" Video by @Ed_Dale http://bit.ly/MtW1R #socialmedia #smm #sm

"Twitter and that Business Model Thingee" by @shelisrael http://bit.ly/FpxoL My 2c: No need to worry! #socialmedia #Facebook

RT @MMidas "How to Do #SocialMedia Marketing: Bloggers, Social Networks" by @chrisabraham http://bit.ly/WX2UU 1h of tips

"Social Media Optimization & #SEO" 9:54 Video by @FathomSEO http://bit.ly/8NuMM Good ones! #sm #socialmedia #marketing

"6 Common Social #Conference Mistakes" by @ JonBurg http://bit.ly/i8wcl My top: WLAN & no power plugs #socialmedia #barcamp

'Why are you ruining #Twitter?' by @Rafe on @cnetnews http://bit.ly/16EGVn Is #Spymaster #spam ? #socialmedia #twtrcon

#Twitter and Gen Y" by @Engagingbrand http://bit.ly/2xsRb Also: http://bit.ly/75vHu & http://bit.ly/14NrcE #socialmedia

"What Produces Social Media Results?" by Jay Deragon http://bit.ly/17WywV Good background #socialmedia #smm #marketing #ROI

"#Facebook , #Twitter come to Xbox Live" on @cnetnews http://bit.ly/17WywV #Socialmedia won't go away... #Microsoft #smm #sm

Great visualization of the #Twitterse graphic @BrianSolis http://bit.ly/OWvsX #Twitter #socialmedia #sm

"6 More Tips for #Affiliate #Marketing on Blogs" by @ProBlogger http://bit.ly/17D9vM #smm #socialmedia

"Is Twitter for Old Folks? And other gems from #TWTRCON" by @kanter http://bit.ly/llb71 Don't think so! #socialmedia #smm

"5 Outstanding Leaders in YouTube #Marketing" by @catherine_gail on @Mashable http://bit.ly/126ErT #smm #socialmedia

Great visualization of the #Twitterse graphic @BrianSolis http://bit.ly/OWvsX #Twitter #socialmedia #sm

"6 More Tips for #Affiliate #Marketing on Blogs" by @ProBlogger http://bit.ly/17D9vM #smm #socialmedia

"Is Twitter for Old Folks? And other gems from #TWTRCON" by @kanter http://bit.ly/llb71 Don't think so! #socialmedia #smm

"5 Outstanding Leaders in YouTube #Marketing" by @catherine_gail on @Mashable http://bit.ly/126ErT #smm #socialmedia

Geoff Livingston: May 26th

"Social Media Marketing" Good video by @PerryBelcher http://bit.ly/Svgfs #sm #smm #socialmedia #marketing

David Alston: May 19th

"Why Ford is Winning on the Social Web" Excell. analysis by @mediaeater on @mashable http://bit.ly/3PFv91 #socialmedia #SMM

Scott Stratten: May 12th

May 5th: Jason Falls

April 28th: Danny Brown

April 21st: Michael Long (The Red Recruiter)

April 14th: Jessica Lee

April 7th: Mack Collier

March 31st: Beth Harte

Informal Tweet Chat Event