@chuckhemann Q5: Influence is related to proximity. I've shared beers w/most who influence me. #sm75 (SAM: Is that a luxury today?!)
#sm75 Q2 There are lots of demand gen metrics for influence (e.g.: inquiries or downloads), but softer metrics can also apply. Yes?
RT @jenhale RT @Marc_Meyer So the popular person can lead the horse to water and the influencer makes them drink...:) #sm75
#sm75 Q1: think it's important to point out that just because someone has a bunch of followers/readers doesn't = popularity.
RT @EJEllisTweets Important to distinguish the act of influencing from the opportunity to influence. Two different metric results.#sm75
RT @jasonbreed: thanks @toddysm same time, new place (#sm75) next week! See the archive for anything you miss #sm74
RT @primedayton: Organizational brand ambassadors need 2B on same hi-level page, but each must deliver unique value/distinctions. #sm74
RT @jasonbreed: thanks @toddysm same time, new place (#sm75) next week! See the archive for anything you miss #sm74
Agree! RT @rjamestaylor: @kamichat crises are best handled promptly, transparently and humbly. No "spin" - that fuels fire. #sm74
RT @jasonbreed: Big props to @cbensen for moderating today & if U missed like me, archive: http://hashtagsocialmedia.com/event/72 #sm72
#sm66 T @bdresher Wow! RT @wvpmc: @bdresher limousine co I rep placed ipads in cars clients read more news on ride home (SAM: super smart)
RT @ckieff RT @AppleBoxStudios: Do you think journos embrace citizen journos or fear them? ally or enemy? #sm66 (SAM: Fear.)
#sm66 Joining the discussion on how brands connect via social media with @bdresher. Need to catch up!
BP purchases key words - interesting view via @marketingvox http://bit.ly/cxAxx1 (also see today's #socialmedia #sm63) http://bit.ly/cqbcIS
Great #sm63 on BP and social media - Twitter didn't let me participate, but I lurked! Thx all. http://hashtagsocialmedia.com/event/63
How do we decide WHICH customers should get the special LBS treatment - is it by lifecycle or ROI potential? #sm62
RT @ckieff: @StephanieSAM That starts to get really creepy. #sm62 (SAM: I think it can be done respectfully, if there is notice throughout)
RT @jasonbreed: what if companies turned LBS around. monitored who was "checking in" match to CRM & had pers shopper waiting at door #sm62
RT @jasonbreed: what if companies turned LBS around. monitored who was "checking in" match to CRM & had pers shopper waiting at door #sm62
RT @jakrose certainly LBS is way to hyper-localize your brands. Not in the same 'ol "pitching coupons" way though #sm62
Join #sm62 for discussion on location-based #socialmedia - leader is Jason Keath @jakrose
RT @jasonbreed: @LucretiaPruitt hosts 2day's #socialmedia chat on Blending SM & #Legal dept @ 12 EST #sm61 http://bit.ly/9XNxUE
RT @JoeKikta: Some social sites will take heed, tread lightly, but others will ignore & plow fwd. #GoogleBuzzFail didn't affect FB... #sm60
RT @jasonbreed: join @jdlasica on #socialmedia chat re: Facebook privacy and social follow #SM60 http://bit.ly/MLEP7
RT @jasonbreed: join @jdlasica on #socialmedia chat re: Facebook privacy and social follow #SM60 http://bit.ly/MLEP7
RT @jasonbreed: join @jdlasica on #socialmedia chat re: Facebook privacy and social follow #SM60 http://bit.ly/MLEP7
RT @KathyHerrmann: @techguerilla you can't do ROI calc *until* you understand objectives & strategy. Otherwise cart leading horse. #sm59
RT @nigellegg best & worst thing about SM is measurement - makes ppl focus on short term 2 much #sm59 (SAM: Same is true for email!)
RT @dc2fla: @JohnFMoore Of course- and more generally, SM is only part/no silver bullet of Marcom strategy #sm59 (SAM: Bravo/a!)
RT @jaffejuice: It's going to be critical to level the playing field btwn employees, customers #sm59 (SAM: Yes. Employees ARE "customers")
RT @KathyHerrmann: Twitter's #SCRM Accidental Community defined #SCRM in-depth. Also see http://bit.ly/9oDqiM #sm59 (SAM: THANKS!)
RT @themaria: @StephanieSAM To me Social CRM means enterprise-wide listening & engagement to enrich cust experience #sm59 (SAM: I like!)
RT @karimacatherine: RT @jaffejuice:Dunkin' Donuts has a Fan of the Week on their Facebook page; gr8 example of recognizing "Status" #sm59
RT @jasonbreed: Product does not have to be great as long as the experience is. #sm59 (SAM: No, product needs to be great or "very good")
RT @JohnFMoore: RT @MikeFraietta: @karimacatherine Automation not useful w/ engagement. #sm59 (SAM: Disagree. Use at certain lifestages!)
RT @andrewmueller: Social Media is only one small factor in getting customers to come back for more, more frequently #sm59 (SAM: Agree!)
@cariofthevalley #sm59 Thanks - good feedback. Automation feels like it, in many cases at least.
RT @jaffejuice: @themaria customer service is the new marketing #sm59 (SAM: Only partly agree, although service is so key to relationships.)
RT @KathyHerrmann: @andrewmueller #CRM is still transactional while #SCRM holds ability to capture many to many. http://ht.ly/1JFjR #sm59
@cariofthevalley Great question! #sm59
#sm59 @jaffejuice - thanks for the insights! What is wrong with automation, or are you just saying don't do that in socmed?
RT @karimacatherine: @jaffejuice : humanity scales itself.customer is at heart of social media, new mentality/bus model is emerging #sm59
RT @jaffejuice: ...Instead of "ending" with a customer purchase (traditional funnel), *start* with the purchase (flipped funnel) #sm59
RT @karimacatherine: @jaffejuice : humanity scales itself.customer is at heart of social media, new mentality/bus model is emerging #sm59
RT @jaffejuice: ...Instead of "ending" with a customer purchase (traditional funnel), *start* with the purchase (flipped funnel) #sm59
#sm59 @jaffejuice Is retention more like acquisition b/c competition is so high, coupled with buyer access to info not from the brand?
#sm59 How does everyone actually define "eCRM" or "Social CRM" - I feel those terms are not universally applied/used.
I am joining the #SocialMedia chat with @jaffejuice (retention & social) http://bit.ly/hxYFo #sm59. Ignore me to erase the chatter!
Less than 10 minutes to having Joseph Jaffe aka @jaffejuice lead the charge 4 2days #socialmedia tweetchat. Use #sm59 to join
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @jasonbreed: Looking for recap of today's chat on Sentiment Analysis? http://hashtagsocialmedia.com/event/47. Great content #sm47
