This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @dbinkowski: New post on @shamable: A Great Debate on Gaming the System: Social Media Shilling http://bit.ly/7CLl0Y #socialmedia @tde ...
RT @dbinkowski: New post on @shamable: A Great Debate on Gaming the System: Social Media Shilling http://bit.ly/7CLl0Y #socialmedia @tde ...
Good luck to @scottmonty hosting #socialmedia chat today. Scott: flex your fingers first, so they don't cramp up. ;)
Friend (and client) @aaronstrout is hosting #socialmedia chat today. Check the hashtag & join in. http://hashtagsocialmedia.com/
RT @Sue_Anne "we're printing out /saving mentions and RTs for board books." yea, welcome to the future. but more unhappy trees. #socialmedia
BTW, while I have you? Check out my colleague @dough's guest post on Google Sidewiki. Big stuff coming. #socialmedia http://j.mp/xxuyL
@Marc_Meyer We're just at the BEGINNING of all this #socialmedia stuff. It won't be "solved" for decades. ;)
@Marc_Meyer We're just at the BEGINNING of all this #socialmedia stuff. It won't be "solved" for decades. ;)
@jasonbreed Thanks, Jason. Happy to help. Anytime. #socialmedia
@jasonbreed Thanks, Jason. Happy to help. Anytime. #socialmedia
And... we're done! Thanks, all, for the fun & engaging #socialmedia chat. Hope you enjoyed today's convo, and host (that'd be me)!
And... we're done! Thanks, all, for the fun & engaging #socialmedia chat. Hope you enjoyed today's convo, and host (that'd be me)!
And... we're done! Thanks, all, for the fun & engaging #socialmedia chat. Hope you enjoyed today's convo, and host (that'd be me)!
RT @BlakeGroup Comm profs need some tech knowhow. New tools demand new skills. All about reaching customers, sales, growth. #socialmedia
RT @Marc_Meyer In PR it used to be that the message drove the message, but now it's the metrics that drive the message #socialmedia
RT @Sue_Anne SEO is a metric that C-suite believes in. If they pull up a google screen and see you at the top, they like that. #socialmedia
RT @mjkeliher It does no good to create compelling messages, compelling content if you can't get the right people to see it. #socialmedia
Our time is about up for #socialmedia chat. Any last thoughts?
RT @NicholasDragon How valuable is PR pro who writes for web (SEO, HTML, etc.), communicates effectively & pitch in 140 chars? #socialmedia
RT @carlainsf Ideal skills for PR person: tradtl, branding & SM fluency, SEO/Web analytics,dig marktg,WP platform, crisis comm. #socialmedia
RT @carlainsf Ideal skills for PR person: tradtl, branding & SM fluency, SEO/Web analytics,dig marktg,WP platform, crisis comm. #socialmedia
RT @Marc_Meyer The web has forced PR people to understand at least the power of writing for search, even if they don't know how #socialmedia
RT @Marc_Meyer The web has forced PR people to understand at least the power of writing for search, even if they don't know how #socialmedia
Why are SEO/HTML even CONSIDERED part of PR's new-age toolkit? Cuz we care more about links than message? The metrics drive? #socialmedia
RT @AxiomPR Understanding SEO/HTML absolutely critical for PR peeps who don't want to be dependent on someone else. #socialmedia
RT @ShannonPalmer "Guidance" of message new aim. #socialmedia
@Jayehmke (Try @pressreleasegrader?) #socialmedia
@Jayehmke (Try @pressreleasegrader?) #socialmedia
RT @wordymouth SEO, HTML/Web nice-to-have skills. I can teach u to use these if you can understand & grasp total strategy. #socialmedia
@DoctorDigital We're debating it in public. Of course each co decides for itself, but best practices will emerge. #socialmedia
@Jayehmke But should PR pros ALSO have those skills? #socialmedia
@ScottDeYager In many cos, PR was always part of the Marketing group. #socialmedia
@Miguelallano conversationalists? do they teach that in college? ;) #socialmedia
@ScottDeYager In many cos, PR was always part of the Marketing group. #socialmedia
RT @DoctorDigital Nobody owns SM. And that's why agencies from different sectors are competing against each other #socialmedia
Classic! RT @Sue_Anne PR folks need to be able to pitch an idea in 140 chars but be able to write 500+ words. #socialmedia
RT @DoctorDigital Nobody owns SM. And that's why agencies from different sectors are competing against each other #socialmedia
Classic! RT @Sue_Anne PR folks need to be able to pitch an idea in 140 chars but be able to write 500+ words. #socialmedia
But what about SEO? Critical? HTML skillz? Nice-to-have or need-to-have? #socialmedia
RT @Sue_Anne Everything else doesn't matter if you can't write. #socialmedia
RT @heidiperry1 You'd be surprised at how many can't write. A timeless skill. #socialmedia
RT @Sue_Anne Everything else doesn't matter if you can't write. #socialmedia
Could the new-age PR skills that must be gained make PR more "acceptable" (or threatening?) to IT or Marketing? #socialmedia
RT @Marc_Meyer When rolling out social media...Whose interests should come first? the company, the employee or the customer? #socialmedia
RT @Marc_Meyer When rolling out social media...Whose interests should come first? the company, the employee or the customer? #socialmedia
Q3: What is an ideal skill set for the new-age PR person? (Writing? SEO? SEM? Web dev?) #socialmedia
This is particularly relevant to new college grads, newly-minted PR pros and those seeking to crack into the space. #socialmedia
This is particularly relevant to new college grads, newly-minted PR pros and those seeking to crack into the space. #socialmedia
@ckieff Funny that we call them "PR debacles" when they are originating in Cust Svc flaws/fails. #socialmedia
Getting close to time for 3rd and final question for the hour... #socialmedia
RT @wordymouth The team leads the effort. PR may take planning lead, but tactics dictate how others join & lead the efforts. #socialmedia
RT @The_Real_Atom I believe Corp culture is the major hindrance. Convince the board to tweet. PR follows CEO/Execs lead #socialmedia
@JonClements No one area owns it, but who gets fired when something goes awry? Who's accountable for voice, mssg, results? #socialmedia
@Marc_Meyer Is it also increasingly fair to think "media" are now integrated with "grassroots?" We are one body politic online? #socialmedia
@Kaatje54 What do you think? Should PR be the 'Voice' of every client's Twitter account? #socialmedia
@The_Real_Atom Fair enough, but you painted with a broad brush with that tweet. ;) #socialmedia
@ShannonPalmer thinks best plan = a new approach using SM to integrate all together. Sounds utopian but nice. #socialmedia
RT @jedhallam PR has the relationship goals, online marketing has click goals? no? #socialmedia
RT @Marc_Meyer So who writes the plan? PR? So PR will speak for all departments? #socialmedia
@Sue_Anne Sometimes that larger conversation needs to START with a launch, esp for new/small companies, eh? #socialmedia
RT @Marc_Meyer So who writes the plan? PR? So PR will speak for all departments? #socialmedia
RT @ScottDeYager It's PR, customer svc and marketing in one plan...social media touches all. #socialmedia
RT @The_Real_Atom "I don't believe PR understands SM. Online Marketing does." Based on experience w/ GOOD PR pros or only bad? #socialmedia
RT @sparklingruby A PR plan integrated w/ SM includes key mssg framework,audience,vehicles,SM strat & overall branding goals #socialmedia
@ckieff It's about PR's role in the marketing mix for an overall communications plan (that includes #socialmedia)
Should a "launch" start with grassroots #socialmedia efforts or Go Big via traditional media first?
Q2: What should a PR plan integrated with social media look like? #socialmedia
RT @social_media_uk: I love #socialmedia discussions from PR people. They don't understand online at all, which is why it is so funny.
Q2: What should a PR plan integrated with social media look like? #socialmedia
Q2: What should a PR plan integrated with social media look like? #socialmedia
OK, time for Question #2... #socialmedia
OK, time for Question #2... #socialmedia
@ckieff OK, fair point. But must someone set policy for those depts? #socialmedia
RT @Marc_Meyer: just had client tell say IT 's got social media covered. Me: So IT is making your marketing decisions? #socialmedia
RT @Marc_Meyer: just had client tell say IT 's got social media covered. Me: So IT is making your marketing decisions? #socialmedia
@btrandolph PR is not the only dept to CARE about message, but only group charged with CARETAKING the message. #socialmedia
So it seems most agree that PR's role is CRITICAL to #socialmedia? Anyone violently disagree? Aren't PR pros just flacks? ;)
RT @elhoust: To me, PR is front line for tone, overall company msg. Other depts are important in SM success & brand. #socialmedia
So it seems most agree that PR's role is CRITICAL to #socialmedia? Anyone violently disagree? Aren't PR pros just flacks? ;)
RT @The_Real_Atom: Need a social manager that can work cross dept to manage strategies. Silo approach loses strength. #socialmedia
@sparklingruby There are many who would disagree, preferring an organic approach led by insiders. #socialmedia
@elhoust Most dept heads would probably rather have "somebody else" monitor for them. #socialmedia
RT @wvpmc: @The_Real_Atom PR is public relations, as in "people relations" - much much more than press relations #socialmedia
@larsbas Those head-in-the-sand PR types will be extinct soon. #socialmedia
@wvpmc Agreed that Measurement is a requirement. Just having everyone tweet is not a metric most CEOs prefer. #socialmedia
@elhoust If you think PR is the frontline voice, what does that say about customer service reps, eg., Dell? #socialmedia
@wvpmc Agreed that Measurement is a requirement. Just having everyone tweet is not a metric most CEOs prefer. #socialmedia
@chuckhemann Trying to determine PR's role in the so-called #socialmedia pecking order within companies
@The_Real_Atom If SM is to be used by many difft depts, who sets a policy? #socialmedia
@jasonbreed I think SM has given PR pros more exec access than in the past #socialmedia
@Marc_Meyer I think SOMEONE needs to drive, otherwise you can send mixed messages to outside world. Policies must be set. #socialmedia
@chuckhemann Trying to determine PR's role in the so-called #socialmedia pecking order within companies
@jasonbreed I think SM has given PR pros more exec access than in the past #socialmedia
@Marc_Meyer I think SOMEONE needs to drive, otherwise you can send mixed messages to outside world. Policies must be set. #socialmedia
@The_Real_Atom If SM is to be used by many difft depts, who sets a policy? #socialmedia
(I need to remember to add the #socialmedia tag to all tweets. Dang.) #socialmedia #socialmedia!
Rt @AGoodHusband Jeremiah Owyang had great post on all depts concerned http://bit.ly/30jbhe #socialmedia
RT Q1: Where is PR in the pecking order of must-do’s for social media and social media marketing? #socialmedia
RT Q1: Where is PR in the pecking order of must-do’s for social media and social media marketing? #socialmedia
Is PR the driver of Social Media strategy? Just the execution arm? #socialmedia
Q1: Where is PR in the pecking order of must-do’s for social media and social media marketing? #socialmedia
OK, ready for Question #1 in #socialmedia chat?
Getting ready for todays #socialmedia topic at 12 EST: Where PR Belongs in the Corp. Pecking Order w/ Social Media. http://twurl.nl/4l18wu
RT @Marc_Meyer: Todays #socialmedia topic at 12 EST: Where PR Belongs in the Corp. Pecking Order w/ Social Media. http://twurl.nl/4l18wu
