#socialmedia Profile

& Business sense! RT @Marc_Meyer: As we go forward, would prefer my digital marketers to hav some trad marketing experience #sm57

Final thought 2 ponder: Can you measure/quantify "borrowed judgement"? That's how many of us make decisions on a daily basis. #sm57

& don't forget.Testing,evaluation,ADAPTing all cost... BUDGET! plan it in. #sm57

@techguerilla that's why I prefer saying "methodical approach" vs "campaign" ( cc: @AmberCadabra ) #sm57

Q3:obviously it depends on WHAT ur trying to achieve,w/ WHOM,&WHERE their eyes are. & WHAT content/tools r needed to do that! #sm57

@searchguru by C-suite, I'm referring to the big dogs, execs in the company #sm57

Q1: It's also worth asking: What are you measured on internally, by the C-suite #sm57

@AndrewMueller Oh snap... Great minds must think alike ;) #sm57

Agreed! Q1:They should correlate to Biz KPI's. #sm57

Q2:both;Co-creations/collaboration. Establish Hierarchy/roles.Need inter-disciplinary drivers.Start w a convo! #sm56

Co/Corps must improve current practices:mgmt,research methods(on short term) way b4 getting started w/ long term strategy #sm56

Q1: Cultural driver is the internal culture itself. What r people's triggers,where does info/data flow,where doesn't it #sm56

FYI, Mind the tweets,Im joining in #socialmedia chat w/ @treypennington Topic: 'Is ur culture even ready for Social Media' Follow #sm56

Worth a look RT @jasonbreed Looking for recap of today chat w/ @comcastcares it's right here! http://hashtagsocialmedia.com/event/50 #sm50

RT @sharonmostyn Thanks for great convo & #sm50 RTs @phototakeouter @iMediaMichelle @Tbeffs @karimacatherine @ckieff @Zack_Hanebrink

@Comcastcares it was a pleasure Frank,u rocked it today! @Jasonbreed @Mark_meyer u know my love 4 u both already ;) RESPECT! #sm50

Thx 4 lively convo everyone.Sorry to hijack the moment.Im having a LARGE online bash 2morrow,love 4 u 2 join ;) http://bit.ly/HATVATAR #sm50

Q3:Co's need to give a rat's a$$ about the employee. Give them the tools,info,ability,trust,autonomy.Give employee reason 2 give CS! #sm50

Q3:Look at Hiring.Hire pple that give a damn about the brand/service/product(a la Zappos)Then as Mgmnt foster it,live it.BE true! #sm50

Using Zappos as an ex. Company Culture is a huge factor. They care internally,they take ownership of brand/service provided #sm50

Can we use Sunday Oscar ABC/Disney/NY Cablevision meltdown as an example? 3million left w/out Oscars http://bit.ly/aKX20x #sm50

@techguerilla I said,pending the issue. PR makes the crisis plan, CS can help facilitate the action,put it in play. Need 4 structure #sm50

But the in your face comments still need context.Every rant doesn't need/deserve respect. Defining signal/noise ratio is needed #sm50

To @Techguerilla's point. Need to evaluate/define who owns what issues. Dont agree PR own Mass issues.Pending the nature of the issue #sm50

@comcastcares Have u seen @Grant27 def of the new CCO? It's a Chief Culture Officer. So true. Need to understand new Culture! #sm50

need to re-evaluate the def Customer Service. What they want/expect. It's an extension w/ a mix of PR/Marketing. New Relations #sm50

FYI, tweets for the next hour will be, #sm50 tweetchat with @comcastcares, Today we'll about talking about customer service and #socialmedia

Thanks for the RT love during todays killer #sm45 chat @CarolynVan @SocialMediaShan @KathyHerrmann @bdresher @wileyccoyote @3ScreenTV

worth sharing for the umpteenth time: Check out @thebrandbuilder's killer prezo on ROI. Show that to the boss http://bit.ly/cUVWoW #sm45

worth sharing for the umpteenth time: Check out @thebrandbuilder's killer prezo on ROI. Show that to the boss #sm45

Agree w @Marc_Meyer Kudos to @Whatsnext for rockin it & the added value of the Practical-applicable Tactics at the end. #sm45

RT @wvpmc:Helps 2 understand how SM impacts sales funnel:driving prospects, shortening sales cycle -not just final decision 2 purchase #sm45

Been said b4, but "Fish where your Fish are swimming" Dont need to be everywhere. Use tools that work 4 u & ur audience/brand #sm45

Knowing what people r saying about your competitors is smart,but remember they have their own goals.Be true & measure 2 yours! #sm45

Been said b4, but "Fish where your Fish are swimming" Dont need to be everywhere. Use tools that work 4 u & ur audience/brand #sm45

Knowing what people r saying about your competitors is smart,but remember they have their own goals.Be true & measure 2 yours! #sm45

RT @bdresher: Tactic: On-going soc med education! I send weekly Twitter Tip email sharing best use, reports, case studies, trends, etc #sm45

Curious, has anyone suggested using SocMed internally w/ day to day business w/in a company or B2B. Get them comfortable w/ it #sm45

Quick Tactic: BE REAL, BE TRUE.. Then BE about it, don't just talk about it. #sm45

Quick Tactic: Monitor for what's NOT being talked about that u want people to talk about.Why aren't they? Then ADAPT #sm45

if u r a big brand,u expect people are talking about u, right? Show "opportunity" if engaged in it -->REACH,Influence... #sm45

SM is also a great Collaborative tool. Show different values besides the known values or misconceptions its only 4 broadcast #sm45

Q3: Quick Tactics. Start Engaging them internally. Use SocMed Com's in the Workplace for Business. #sm45

U need 2 speak the lingo of the Execs.NUMBERS do matter. Need to = Commerce. PROVE it. Trad PR can prove it,then SM needs to(PERIOD) #sm45

Exactly RT @whatsnext: @Tbeffs #sm45 we need to demo good and bad examples of social media so execs will understand best practices #sm45

they need to DO IT! experience it. Every one of us value it differently but we all had to immerse ourselves 1st, 2 C it,no? #sm45

Well said @bdresher Depends on industry. at USA TODAY, we use soc med for monitoring, story leads, news curation, promo, etc #sm45

@whatsnext But why did they crash? They didnt do it right. Showing a bad example can show the value of doing it right. #sm45

@whatsnext Great point. Brings back measurement. Until IMC/PR/Coms are measured on this it's a hard sell #sm45

imagine the time,years,it took for your brand to build their reputation.All it takes is 1 moment 4 it 2 crash & burn.Whats that worth? #sm45

Value of Making time:Show an example of a brand/co(AUDI) w/ a long respectable history.All it takes is 1 comment/tweet 2 change course #sm45

Q2: Its not do they have time for SocMed. It's why dont they have time to engage w/ their customer? #sm45

think some of the issue is w/ accountability. Fact that SM is RECORDED foot print btwn Co&Consumer. Brings back TRUST w/in Co. #sm45

How Twitter will change in 2010 --> Integration w/ Real Time TV http://bit.ly/TweetPeat ( forgot 2 add this to #sm44 today )

@aneclecticsoul Actually u can. I did it last weekend. Give it a whirl. #sm44

@shelisrael Looking forward to our lively chat in Feb :) #sm44

Big Ups to Moderator: @Shelisrael & our hosts @jasonbreed @Mark_Meyer and to all that added to the discussion! #sm44

RT @jasonbreed: Twitter is but a tool.2010 will b what you make it. time-waster, educational, friendly or complete business innovation #sm44

@BizCoachTim So I guess you are okay with Telemarketers calling your house then too? FCC regulates that ya know... #sm44

How about a WISH for Twitter in 2010? That FCC would start regulating on spam bots!!! #sm44

Or Shel can shorten Jason's comment. Well done Coms Pro! #sm44

@jasonbreed now, can u put that in less than 140 so I can RT that! I hope you're right with that last tweet :) #sm44

@CraigKessler didn't use a hashtag.Just key words that people would be using about the event/ area(was a huge opp missed by the event) #sm44

I hope there are more "opt" in/out options ie: all of my tweeps might want to opt out of my backchannel now,but not me 4ever #sm44

@CraigKessler I was using search.twitter.com on Saturday for a local event. WAS AWESOME! can check tweets w/in 15,25,50mile radius #sm44

Q2:More local businesses need 2 utilize the Search.Find people tweeting w/in Radius,target them, but not spam them. #sm44

Q2: How will it evolve? as a biz model or a "Convo" ground? #sm44

RT @Shelisrael Q2: Wow. That went fast. Time for my 2nd Q: How do you think Twitter will change in 2010? #sm44

it's about VALUE! do u get value from it, then it's worth it. When u don't, then re-aline #sm44

@LauraMattis Check out http://hashtagsocialmedia.com/ live convo on Socialmedia, 30 min left #sm44 JOIN IN! #sm44

Downside:maybe its "mis-guided" or not guided, so its eats up time because pple focus on ALL the time #sm44

But I think Twitter is still a very select stream for some businesses. Its in the news, but demographics r not all there in mass #sm44

@jasonbreed YES! Me too.Its put me in touch w new people I never would have met & hey, people like Shel whose blog Ive read since '06 #sm44

Its also a great tool for finding out what people aren't talking about that u had hoped they would be,chance 4 adaptation #sm44

@shelisrael Definitely, It's proof instead of opinions. Of a wider net of pple. Measuring campaign/brand sentiment,product development #sm44

Q1: It broke down the walls, proved conversations were happening outside of a Research group #sm44

Joining SocialMedia chat w @Shelisrael NOW, come join for next hr, follow #sm44 ( p.s. sorry for the tweets everyone, hope they're topical )

Alright I'm dizzy & lil car sick, signin off from ozark back country hwy. Need 2 keep my driver awake. Gr8t chat folks, best,T #sm37

RT @amandachapel #sm37 Fact is, agencies are themselves "gatekeepers"... for a reason! That fundamentally contradicts the Web2 zeitgeist.

@thebrandbuilder amen brother! #sm37

@edwardboches. But do agencies truly eat sleep and breath the brand? I Doubt it..#sm37

Unless the agency is sittin inside client org I doubt the client will ever feel cozy about letting agency speak on brands behalf #sm37

Q4: Clients need 2 B more open 2 engaging agency side w their internal extended teams. ie:product dev,customer serv,etc #sm37

@amandachapel it's scary #sm37

Wish agencies would teach "judgement", that's how people discover/take action 2 new relevant content #sm37

@jasonbreed I 2nd that, & would add their r still 2 many agencies working alongside siloed clients depts,adding havoc #sm37

There are top shops that still dont get branding? yikes then they need 2 focus on that 1st #sm37

@jasonbreed Aww man. I'm on the road in hillbilly Missouri.(Passenger od course) Will put the thumbs 2 work & try 2 keep up. #sm37

@jenhale what does "scale" of others mean?It's all reletive, if it meets their obj/goals set out.its a win! Thx 4 sharing ;) #sm35

+relevance RT @techguerilla:Its all about authenticity. SM can expose brand authenticity more than any other medium.4 better or worse #sm35

Im sure there r many small/local biz doing well, just dont get the limelight. Id love 2 hear more of their stories #sm35 #sm35

@smurdoff Id say thats prob a goal of Patagonia,Or its a bonus,Either way. They have a purpose & they're there 2 listen/enable #sm35 #sm35

TOUCHE RT @KeithBurtis: @TomMartin the key is to push past the "conversation" into tactics and strategy. It can be done tastefully #sm35

@TomMartin thats why I LOVE me some @Dachis So many in this space forget how clients operate. Its the key to this "(R)evolution" #sm35 #sm35

@andrewmueller Perhaps it is not the media planners job, job for some1 who understands brand & how SM relates 2 all corp depts #sm35 #sm35

@smurdoff Id say thats prob a goal of Patagonia,Or its a bonus,Either way. They have a purpose & they're there 2 listen/enable #sm35 #sm35

TOUCHE RT @KeithBurtis: @TomMartin the key is to push past the "conversation" into tactics and strategy. It can be done tastefully #sm35

@TomMartin thats why I LOVE me some @Dachis So many in this space forget how clients operate. Its the key to this "(R)evolution" #sm35 #sm35

@andrewmueller Perhaps it is not the media planners job, job for some1 who understands brand & how SM relates 2 all corp depts #sm35 #sm35

@jenhale what does "scale" of others mean?It's all reletive, if it meets their obj/goals set out.its a win! Thx 4 sharing ;) #sm35

+relevance RT @techguerilla:Its all about authenticity. SM can expose brand authenticity more than any other medium.4 better or worse #sm35

Im sure there r many small/local biz doing well, just dont get the limelight. Id love 2 hear more of their stories #sm35 #sm35

@elhoust 2 ur pt. Brand awareness can be an objective/goal to measure on,all on its own. #sm35 #sm35

Don't leave ur audience hangin. Leverage it as an opp to introduce new products, new messages (ie:new campaigns). #sm35 Continue it

Convos r about the product/service no? How many agencies have direct contact w those ppl w/in the brand? #sm35 #sm35

Q2: Start learning w/in the Brand.They need to understand Brand & how it ticks at a whole new level,startin w product team #sm35 #sm35

Last cmnt on Q1: it can be opps 4 convo's w NEW audiences,New Reach #sm35 #sm35

FYI, ive got tweets coming through w #sm35 all hour. Come join in convo. SocialMedia chat http://bit.ly/5r8G5m

Don't leave ur audience hangin. Leverage it as an opp to introduce new products, new messages (ie:new campaigns). #sm35 Continue it

We're getting ahead of ourselves. This is a huge shift all around w/in Brand Structure & Agencies. #sm35 #sm35

@elhoust 2 ur pt. Brand awareness can be an objective/goal to measure on,all on its own. #sm35 #sm35

@KeithBurtis totally agree.based on Relevancy&Need.But knowing its there,u would if u had a Q. its Why Social Tools are so gr8t #sm35 #sm35

FYI, ive got tweets coming through w #sm35 all hour. Come join in convo. SocialMedia chat http://bit.ly/5r8G5m

Last cmnt on Q1: it can be opps 4 convo's w NEW audiences,New Reach #sm35 #sm35

Convos r about the product/service no? How many agencies have direct contact w those ppl w/in the brand? #sm35 #sm35

Q2: Start learning w/in the Brand.They need to understand Brand & how it ticks at a whole new level,startin w product team #sm35 #sm35

We're getting ahead of ourselves. This is a huge shift all around w/in Brand Structure & Agencies. #sm35 #sm35

@KeithBurtis totally agree.based on Relevancy&Need.But knowing its there,u would if u had a Q. its Why Social Tools are so gr8t #sm35 #sm35

RT @smurdoff: A campaign is a means to execute, doesn't have to be one-way conversation, it can be a means to get conversations going #SM35

@TomMartin That's kinda my point also. Adoption & Edu internally need to happen.Product&Sales teams dont think that way #sm35

Q1:Lets not forget the campaign cycle is also due to budget allocation #sm35

Whoop-Whoop My Man @TomMartin's rockin nxt SocMed chat.Stop Campaigning & Start Conversing 12 EST follow #sm35 http://bit.ly/5r8G5m

@Marc_Meyer @BethHarte @TomMartin Part of the issue,not clear which dept w/in "Brand" & which "Agencies" 2 invite ( adv,med,digi,pr ) #sm35

Q2: can I get crazy? what about Institutions or public/private sectors, w cross over success? #sm35

@jenhale what does "scale" of others mean?It's all reletive, if it meets their obj/goals set out.its a win! Thx 4 sharing ;) #sm35

Hell a good tweeps & convo 2 day, really enjoyed it. Special thx 2 @TomMartin 4 rockin it 2day! #sm35

@techguerilla 2 b clear,by free,I meant,free to join in. & if u dont want pple then make it a gated garden.(which defeats the point) #sm35

awesome, thx 4 sharin RT @tealac: @TomMartin @Tbeffs Brands That Get It http://bit.ly/72hMnT #sm35 (gr8t local/smaller examples )

im w @Marc_Meyer no need 4 an invite. Thats what's so gr8t. To keep longevity & influence, then u need 2b interesting& or Relevant #sm35

wish people would drop the "media" bit & focus on the "social" bit. More biz, big & small, might not be so intimidated & c the value #sm35

@wordsforliving #sm35 just ended. hope u Join nxt week. Every Tues, new moderator 12ET. always a gr8t convo http://hashtagsocialmedia.com/

Ditto Mate... RT @Marc_Meyer: I have to say that today's #socialmedia tweetchat insight and participation was off the hook. #sm34

Fun idea 4 today,ask those u engage with (spouse,kids,friends,colleagues,consumer) what their def of "authenticity" is. #sm34 #sm34

@tealac that was my 1st tweet on here today ;) "U need to b able to practice what u preach, right..Both On & offline" #sm34 #sm34

Q4: Know what u want out of the space,what ur customers want/expect out of it & u. & bring the reciprocal factor. #sm34 #sm34

To my Social Media Tweeple, gr8t convo going on, "Being authentic means __________" fill in the blank and add #sm34 to it. share ur 2 cents

funny,haven't seen many of these "characteristics" in many of the "social media" job specs. What's that telling us? #sm34 #sm34

Being authentic means, admitting you're not perfect,adding to,not just taking, w trust,purpose & b'n REAL #sm34 #sm34

One of the Founding Father speaks on authenticity..@ScottMonty RESPECT #sm34 #sm34

For the record, im not saying I thought he was tweeting. Just throwing the comment out there as we're talking "authenticity" #sm34

@TomMartin adding to Tom, id also say REAL, GENUINE,not to be imitated or fool people #sm34

@CraigKessler Anyone in the Business, but u'd be surprised all other folks that did, at least B4 he was elected. it's getting coverage #sm34

So are we still keeping Obama in the "authentic" category,now that he's outed himself. Do we still consider his "brand" authentic? #sm34

@wileyccoyote brings a good pt.need outside our fishbowl,but of course also have to say @scottmonty or any of the 3 Twitter founders #sm34

U need to b able to practice what u preach, right..Both On & offline #sm34

Maybe we should start a mentor program.AlumPR mentor 's NewGrad PR.vice versa.Help Knowledge&Experience Gap both have #Socialmedia

agree, corp cullture is huge issue. What is PR team measured on? define that, and closer to finding SMrole. #socialmedia

RT @thebrandbuilder: difference w ppl who get measurement http://bit.ly/qAJlz & ppl who think they do http://bit.ly/KueVM #socialmedia

Be specific about neg data shown, the Impact (in sales #'s)Then show What SocMed Solutions can do to change them -->VALUE #socialmedia

Watch & Learn from the #Dachis Group. The orgas & adapting Supply Chain & Design for go to market are huge opps #socialmedia

It's a seeding ground for Co-creation too.Gonna be great when that data is put into PRODUCT CREATION that markets want!#socialmedia

Olivier nails big pic of ROI http://tinyurl.com/basicSMROI ( Via @Brandbuilder) #socialmedia

Worth mentioning the "ADAPT" phase of planning which seems to be left out all too often. #Socialmedia

I love this.."The entrepreneur always searches for change, responds to it, and exploits it as an opportunity."-Peter Drucker #Socialmedia

"Methodical" approach vs "Campaign" approach. & To @Mark_Meyer point, it's Pro-active & Re-active w Co-creation opps too. #socialmedia

Hi folks, better late than never. Hope all is well w/ everyone. what Q are we on? #socialmedia

;)RT @thebrandbuilder @ConversationAge Though the ideal candidate has both, I'll hire street smarts over book smarts any day. #socialmedia

Q2:on enabling, in addition to tools -->Provide Resources &help facilitate the message/convo #socialmedia

Q2: b4 enable, Need Real Biz experience, understand strategy,design,content,technology,& Marketing 101 #socialmedia

To @Marc_Meyer point. There is a difference between online social interaction and F2F social skills as well #socialmedia

LIVE&Interactive,call in, listen, or microblog along. Tonight is alum TED speaker,professor,author,SocMed guru Howard Rheingold #socialmedia

Like 2 invite u'all 2 new LIVE Intrvw Series im cohostin."Impact of Internet on Culture&Society" http://www.conversations.net/ #socialmedia

Thx @ConnieReece @Mark_Meyer @Jasonbreed and the rest of yas. Always a lively bunch. #socialmedia.

Relevance, Trust, & ongoing Teaching are keys to success. Make that a part of your company culture. #socialmedia

RT @hacool: I think that comes back to ROI, start small, measure success, scale up when indicated and keep measuring #socialmedia

Q3:1st step IMMERSION,have a seat at the table.2nd Listen,.3rd Set goals,then Engage/Participate.Adapt if need be #socialmedia

@jasonbreed AMEN!!! Networks are the new niche.Tapping into existing networks,Friends of Friends, etc, to carry message. #socialmedia

Q2 Scaling: That's when your "Brand Loyalists" come to bat. Be it employees or customers. that's true ROI, loyalty #socialmedia

@BethHarte totally agree. its about showing Value internally & to the consumer, that's results! #socialmedia

maybe better said,listening to conversations, vs engagement in dialogue.both have value and can have different goals #socialmedia

#smchat is already used, its on Wedn at 1ET, great chat BTW #socialmedia

@hilarymarsh info 4 #socialmedia --> http://hashtagsocialmedia.com/ more Q's, hit up @Marc_Meyer @jasonbreed & 4 a schduler, try doodle.com

@davidspinks great point w ESPN, but I read part of the policy,not that bad. DID WE the social community take it too far?#socialmedia

how do lawyers deal w their clients or spokespeople when speaking on behalf of someone.common sense is lil too subjective #socialmedia

Q4:loaded gun.Need to clarify corp vs personal blog/tweeting, or do we need to clarify? what are people being measured on?#socialmedia

@hacool i c ur point, but I used Twitter to listen,find my voice,engage, share thoughts, build relationships.now I will blog #socialmedia

@lizstrauss yeah, i think its the clueless one that should take a vow of silence #socialmedia

@Marc_Meyer I can be your case study. Im on the verge of launching my blog & Im hoping my twitter followers check it out ;) #socialmedia

TRUE RT @jimstorer hashtags are an interesting cross-over tool w macro/microblogging. aggregates both for listening & learning.#socialmedia

Find it interesting that most have had to adopt to this, but the younger gens do not,its part of cognitive makeup #socialmedia

Q1; time stamp and relevance are key today #socialmedia

Blueprint identifies user flow.Like Trad Website UXP/AI.Where they're going,What talking about,How long,w/whom,then FEED!#socialmedia

summary to Q1: Revisit MSN ad, "date" between consumer and advertiser #socialmedia http://bit.ly/HyFPU

call me crazy, but what about basics.a Product or service people want,is it worth a conversation, then get to the "science" #socialmedia

Uggh.Im late to the party, joining in #socialmedia chat about content vs. conversation with @marketingprofs

RT @cspenn: @chrisbrogan #socialmedia funnel: audience-prospects-leads-customers-evangelists. By order of commitment.

RT @chrisbrogan relationships should be timeless even after the sale or else they're not relationships, they're strictly leads. #socialmedia

Nurturing and Reinforcing relationships is important,acknowledgment goes a long way too.leading to action in shared spaces #socialmedia

The way people navigate,discover,reason,build relationships online today is built on borrowed judgement,modified to their needs.#socialmedia

Q3: For more Return on Attention ROA, you need to be clear on the ROE,Return on Engagement. Value/Benefit needs to be clear #socialmedia

Q2: what are you being measured on? Hits,engagement, etc. What about Bridging Capital which can then lead to transaction #socialmedia

Woah Nelly, already in to Q2, a record #Socialmedia

Q1:How do you wager in Relevance into the Atthention/Listening factor,maybe people arent talking because they dont know yet #socialmedia

@rhappe question then is:After measuring if they r happy or not in convo matrix, r companies changing/adapting their strategy?#socialmedia

Q3: aside from Corp ROI, dont forget the communities social expectations. Delivering on the promise! #socialmedia

@jasonbreed I like that...adding an old one I used, sometimes "You can't be everywhere, fish where the fish are fishing" #socialmedia

I'd say Communities need nurturing to get the best of them & get more engagement speed of group action will increase #socialmedia

Im joining in, u should too RT @Marc_Meyer: #socialmedia chat with @rhappe. Discussion on Community http://www.hashtagsocialmedia.com/live

@DavidSpinks think we r agreed then. I Read ur comment to TomMartin on planning, thought u were questioning the reasoning.#socialmedia

@DavidSpinks u need 2 know who u r,what u stand 4, b4 engaging people. in the social space at least,hence the planning #socialmedia

ORM "Online Reputation Management" Initiatives. I believe I got that from one of the SM leaders ages ago, a la @briansolis #socialmedia

@Marc_Meyer True, but its what the aim should be. Reality will of course lie somewhere in the middle. #socialmedia

Q2: what do you see as value of a recognizable brand? --> it should be based around Mutual value,benefit,significance. #socialmedia

Just started --> Social Media Fame-Does anyone outside the bubble even care? w @mediaphyter http://hashtagsocialmedia.com/blog/ #socialmedia

AMEN!@TomMartin "Keepin eyes open 4 shifting". What r best practices 4 doing that,planning that in,adjusting. #socialmedia

ditto to @TomMartin Sorry Im having a rough morning. That's what I've really been trying to get to #socialmedia its Client buy in

@TomMartin @KeithBurtis I get it& totally agree.Issue/Q I have is,selling that in,or planning that in for people that dont #socialmedia

can we go back to 'failing 2 plan',how that impacts ur goals/ROI.Or Need to adjust/Change midsteam or how to plan 4 mistakes #socialmedia

Q3: CATCH22 of the SM-age! Personal vs Corp SM. Its an issue now,might go away in next 20 yrs as corp culture ages w the space #socialmedia

product/service has 2 rock 1st! If dodgy internal people, rethink hiring process or work on ur relationship w internal. #socialmedia

@Marc_Meyer is it elevated, or more aligned w what consumer has always expected/wanted & not had access or platform avail? #socialmedia

@eyecube did u catch geoffliving moderating #socialmedia unpanel today? 'smart people' alright! Recap coming later if u missed it.

@GeoffLiving well done/thx. Oh & peeps, if ya still dont have proof for Mgmt Show ur boss the recap later, gr8t convo starter #socialmedia

@jw_social1 thx mate, I forgot 1, Q3: EMPOWER ur partners, they have a stake in owning social relationship to ur customers #socialmedia

@GeoffLiving agreed;) Q3:1)ask SrMgmt how they solve problems,research products/services.2.)how does ur customer?find out! #socialmedia

@dannybrown sorry,missed ur rply.kinda agree.'unlearn whats no longer relevant' (discovery, reasoning, judgement need to change)#socialmedia

@GeoffLiving worth asking how these companies are successful?Whats the measurement? sales? ROI/ Return on attiontion (ROA)#socialmedia

Q2: chk out HP & Xerox, 1 of the 1st to use it internally "The social life of information" #socialmedia used it w repair comm&lowered costs.

Q1: Start w the teachings of Yoda "unlearn what you've already learned" its true. #socialmedia

Q1- ditto to @TomMartin,& + Immersion=incontestable exp,perspective.its REAL! allow people in, Hold hand if need be #socialmedia

@GeoffLiving u know it...Best to ya. ready to roll mate! #socialmedia

@jasonbreed @Marc_Meyer wonder if @MCuban would want to share his p.o.v. & lead a #socialmedia chat. Sure he's got some killer insight

Great stuff peeps, i have to run, much RESPECT -->@davidalston ( and the partners in crime ; ) #socialmedia

understand the companies biz objectives 1st, what makes sense for them, how the company works/logistics #socialmedia

@jasonbreed adding to ur post, needs then encompasses overall company objectives, sell that to Sr Mgmt, thats full circle ROI! #socialmedia

@davidalston augmenting support services w engaged consumers, add sales dept &make it 'social selling'. SM plan binds it #socialmedia

once the 'grid' is set up, It also offers opps for co-creation. Solvin problems, new products, etc. #socialmedia

Q2: w listenting, dont forget "The most important thing in Communication is hearing what isn't said" - Peter Drucker #socialmedia

@jasonbreed i was more referring to internal understanding, to get the employees there w social media 1st. agree w ur point #socialmedia

AMEN 2 @Marc_Meyer @jasonbreed but it would help if Companies would be proactive in starting a convo & leading this area #socialmedia

Q2: Control not the best word. Be a part of the convo See how other brands are doing it, ie: Ford, Dell, Intel, Cisco. #socialmedia

Usually 4 people to be on board, they need to 1st understand what "social media" encompasses. B4 blasting this at corp culture #socialmedia

@mkaPR not sure I understand ur tweet. r u coming back to #Socialmedia chat comments?

RT @CathyWebSavvyPR: Q3:learn rules of how each "outpost" your cstmers use work & begin 2 build trust listen/learn/give #socialmedia DITTO!

@MaiaKG + 2 ur 'meet them out in places they're already participating in' That includes OFFLINE & w competitors,partners,etc #socialmedia

@unmarketing Q3: u cant b everywhere,"fish where fish ur fish r swimming",have a 'social home', create action, drive people 2 u #socialmedia

Q2: @mkaPR Im with u on this.Be human, humanize best u can. Would u want an auto reply from a friend?what do people want 1st! #socialmedia

after assessing who,what,when,where. plan strategy. Make sure Corp objectives r in there & SM needs cross functional engagement #socialmedia

R U in the #socialmedia chat? Cause u should be. Starting NOW peeps!

RT @Marc_Meyer: What are the best practices 4 companies 2 build their audiences using #SocialMedia? Find out at 12ET w/ @Unmarketing

@abrahamlloyd looks like u have the floor. Time& hashtag? like to add importance of Corp biz objectives into the mix #socialmedia

@JasonFalls my sentiments exactly. Its the people, the individual brand that is u,or say @dannybrown etc. people I engage w #socialmedia

@Marc_Meyer is it google or the people behind it, ie: everyone and their mother that puts info on the web to be searched&Found #socialmedia

anyone who has built their personal brand online, nurished it, shared their thoughts, knowledge. Engaged w me! ie: people here #Socialmedia

Brand 'U' 'me 'everybody'. Its newest yet oldest brand online. The people Im connecting w everyday on Twitter,linkedin or other #socialmedia

Q3 use the leverage from the interactions that R already there, already being discussed or shared by loyalists or new followers #socialmedia

ROI is Loyalty. Measured in Sales, Sharing & Reach of content or message. employees & customers make loyal fans,brand feeds all #socialmedia

Q2: Co-creation w others, SALES return, when consumer trusts & shares w others. its like 'social selling' #socialmedia

I agree w @ajmunn know the audience 1st, their behaviors & their objectives, leverage it ROA "Return on Attention" #socialmedia

just loggin into #socialmedia convo ala @JasonFalls