& Business sense! RT @Marc_Meyer: As we go forward, would prefer my digital marketers to hav some trad marketing experience #sm57
Final thought 2 ponder: Can you measure/quantify "borrowed judgement"? That's how many of us make decisions on a daily basis. #sm57
& don't forget.Testing,evaluation,ADAPTing all cost... BUDGET! plan it in. #sm57
@techguerilla that's why I prefer saying "methodical approach" vs "campaign" ( cc: @AmberCadabra ) #sm57
Q3:obviously it depends on WHAT ur trying to achieve,w/ WHOM,&WHERE their eyes are. & WHAT content/tools r needed to do that! #sm57
Q3:obviously it depends on WHAT ur trying to achieve,w/ WHOM,&WHERE their eyes are. & WHAT content/tools r needed to do that! #sm57
@searchguru by C-suite, I'm referring to the big dogs, execs in the company #sm57
@searchguru by C-suite, I'm referring to the big dogs, execs in the company #sm57
Q1: It's also worth asking: What are you measured on internally, by the C-suite #sm57
@AndrewMueller Oh snap... Great minds must think alike ;) #sm57
Agreed! Q1:They should correlate to Biz KPI's. #sm57
Q2:both;Co-creations/collaboration. Establish Hierarchy/roles.Need inter-disciplinary drivers.Start w a convo! #sm56
Q2:both;Co-creations/collaboration. Establish Hierarchy/roles.Need inter-disciplinary drivers.Start w a convo! #sm56
Q2:both;Co-creations/collaboration. Establish Hierarchy/roles.Need inter-disciplinary drivers.Start w a convo! #sm56
Co/Corps must improve current practices:mgmt,research methods(on short term) way b4 getting started w/ long term strategy #sm56
Co/Corps must improve current practices:mgmt,research methods(on short term) way b4 getting started w/ long term strategy #sm56
Q1: Cultural driver is the internal culture itself. What r people's triggers,where does info/data flow,where doesn't it #sm56
FYI, Mind the tweets,Im joining in #socialmedia chat w/ @treypennington Topic: 'Is ur culture even ready for Social Media' Follow #sm56
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Worth a look RT @jasonbreed Looking for recap of today chat w/ @comcastcares it's right here! http://hashtagsocialmedia.com/event/50 #sm50
RT @sharonmostyn Thanks for great convo & #sm50 RTs @phototakeouter @iMediaMichelle @Tbeffs @karimacatherine @ckieff @Zack_Hanebrink
@Comcastcares it was a pleasure Frank,u rocked it today! @Jasonbreed @Mark_meyer u know my love 4 u both already ;) RESPECT! #sm50
Thx 4 lively convo everyone.Sorry to hijack the moment.Im having a LARGE online bash 2morrow,love 4 u 2 join ;) http://bit.ly/HATVATAR #sm50
Q3:Co's need to give a rat's a$$ about the employee. Give them the tools,info,ability,trust,autonomy.Give employee reason 2 give CS! #sm50
Q3:Look at Hiring.Hire pple that give a damn about the brand/service/product(a la Zappos)Then as Mgmnt foster it,live it.BE true! #sm50
Using Zappos as an ex. Company Culture is a huge factor. They care internally,they take ownership of brand/service provided #sm50
Can we use Sunday Oscar ABC/Disney/NY Cablevision meltdown as an example? 3million left w/out Oscars http://bit.ly/aKX20x #sm50
@techguerilla I said,pending the issue. PR makes the crisis plan, CS can help facilitate the action,put it in play. Need 4 structure #sm50
@techguerilla I said,pending the issue. PR makes the crisis plan, CS can help facilitate the action,put it in play. Need 4 structure #sm50
But the in your face comments still need context.Every rant doesn't need/deserve respect. Defining signal/noise ratio is needed #sm50
To @Techguerilla's point. Need to evaluate/define who owns what issues. Dont agree PR own Mass issues.Pending the nature of the issue #sm50
@comcastcares Have u seen @Grant27 def of the new CCO? It's a Chief Culture Officer. So true. Need to understand new Culture! #sm50
need to re-evaluate the def Customer Service. What they want/expect. It's an extension w/ a mix of PR/Marketing. New Relations #sm50
FYI, tweets for the next hour will be, #sm50 tweetchat with @comcastcares, Today we'll about talking about customer service and #socialmedia
Thanks for the RT love during todays killer #sm45 chat @CarolynVan @SocialMediaShan @KathyHerrmann @bdresher @wileyccoyote @3ScreenTV
worth sharing for the umpteenth time: Check out @thebrandbuilder's killer prezo on ROI. Show that to the boss http://bit.ly/cUVWoW #sm45
worth sharing for the umpteenth time: Check out @thebrandbuilder's killer prezo on ROI. Show that to the boss http://bit.ly/cUVWoW #sm45
worth sharing for the umpteenth time: Check out @thebrandbuilder's killer prezo on ROI. Show that to the boss #sm45
worth sharing for the umpteenth time: Check out @thebrandbuilder's killer prezo on ROI. Show that to the boss #sm45
Agree w @Marc_Meyer Kudos to @Whatsnext for rockin it & the added value of the Practical-applicable Tactics at the end. #sm45
RT @wvpmc:Helps 2 understand how SM impacts sales funnel:driving prospects, shortening sales cycle -not just final decision 2 purchase #sm45
RT @wvpmc:Helps 2 understand how SM impacts sales funnel:driving prospects, shortening sales cycle -not just final decision 2 purchase #sm45
RT @wvpmc:Helps 2 understand how SM impacts sales funnel:driving prospects, shortening sales cycle -not just final decision 2 purchase #sm45
Been said b4, but "Fish where your Fish are swimming" Dont need to be everywhere. Use tools that work 4 u & ur audience/brand #sm45
Knowing what people r saying about your competitors is smart,but remember they have their own goals.Be true & measure 2 yours! #sm45
Knowing what people r saying about your competitors is smart,but remember they have their own goals.Be true & measure 2 yours! #sm45
Been said b4, but "Fish where your Fish are swimming" Dont need to be everywhere. Use tools that work 4 u & ur audience/brand #sm45
Been said b4, but "Fish where your Fish are swimming" Dont need to be everywhere. Use tools that work 4 u & ur audience/brand #sm45
Knowing what people r saying about your competitors is smart,but remember they have their own goals.Be true & measure 2 yours! #sm45
Knowing what people r saying about your competitors is smart,but remember they have their own goals.Be true & measure 2 yours! #sm45
RT @bdresher: Tactic: On-going soc med education! I send weekly Twitter Tip email sharing best use, reports, case studies, trends, etc #sm45
Curious, has anyone suggested using SocMed internally w/ day to day business w/in a company or B2B. Get them comfortable w/ it #sm45
Quick Tactic: BE REAL, BE TRUE.. Then BE about it, don't just talk about it. #sm45
Quick Tactic: BE REAL, BE TRUE.. Then BE about it, don't just talk about it. #sm45
Quick Tactic: BE REAL, BE TRUE.. Then BE about it, don't just talk about it. #sm45
Quick Tactic: BE REAL, BE TRUE.. Then BE about it, don't just talk about it. #sm45
Quick Tactic: Monitor for what's NOT being talked about that u want people to talk about.Why aren't they? Then ADAPT #sm45
Quick Tactic: Monitor for what's NOT being talked about that u want people to talk about.Why aren't they? Then ADAPT #sm45
if u r a big brand,u expect people are talking about u, right? Show "opportunity" if engaged in it -->REACH,Influence... #sm45
SM is also a great Collaborative tool. Show different values besides the known values or misconceptions its only 4 broadcast #sm45
SM is also a great Collaborative tool. Show different values besides the known values or misconceptions its only 4 broadcast #sm45
Q3: Quick Tactics. Start Engaging them internally. Use SocMed Com's in the Workplace for Business. #sm45
U need 2 speak the lingo of the Execs.NUMBERS do matter. Need to = Commerce. PROVE it. Trad PR can prove it,then SM needs to(PERIOD) #sm45
U need 2 speak the lingo of the Execs.NUMBERS do matter. Need to = Commerce. PROVE it. Trad PR can prove it,then SM needs to(PERIOD) #sm45
Exactly RT @whatsnext: @Tbeffs #sm45 we need to demo good and bad examples of social media so execs will understand best practices #sm45
they need to DO IT! experience it. Every one of us value it differently but we all had to immerse ourselves 1st, 2 C it,no? #sm45
Well said @bdresher Depends on industry. at USA TODAY, we use soc med for monitoring, story leads, news curation, promo, etc #sm45
@whatsnext But why did they crash? They didnt do it right. Showing a bad example can show the value of doing it right. #sm45
@whatsnext But why did they crash? They didnt do it right. Showing a bad example can show the value of doing it right. #sm45
@whatsnext Great point. Brings back measurement. Until IMC/PR/Coms are measured on this it's a hard sell #sm45
@whatsnext Great point. Brings back measurement. Until IMC/PR/Coms are measured on this it's a hard sell #sm45
imagine the time,years,it took for your brand to build their reputation.All it takes is 1 moment 4 it 2 crash & burn.Whats that worth? #sm45
Value of Making time:Show an example of a brand/co(AUDI) w/ a long respectable history.All it takes is 1 comment/tweet 2 change course #sm45
Q2: Its not do they have time for SocMed. It's why dont they have time to engage w/ their customer? #sm45
think some of the issue is w/ accountability. Fact that SM is RECORDED foot print btwn Co&Consumer. Brings back TRUST w/in Co. #sm45
How Twitter will change in 2010 --> Integration w/ Real Time TV http://bit.ly/TweetPeat ( forgot 2 add this to #sm44 today )
@aneclecticsoul Actually u can. I did it last weekend. Give it a whirl. #sm44
@shelisrael Looking forward to our lively chat in Feb :) #sm44
Big Ups to Moderator: @Shelisrael & our hosts @jasonbreed @Mark_Meyer and to all that added to the discussion! #sm44
RT @jasonbreed: Twitter is but a tool.2010 will b what you make it. time-waster, educational, friendly or complete business innovation #sm44
@BizCoachTim So I guess you are okay with Telemarketers calling your house then too? FCC regulates that ya know... #sm44
How about a WISH for Twitter in 2010? That FCC would start regulating on spam bots!!! #sm44
Or Shel can shorten Jason's comment. Well done Coms Pro! #sm44
@jasonbreed now, can u put that in less than 140 so I can RT that! I hope you're right with that last tweet :) #sm44
@CraigKessler didn't use a hashtag.Just key words that people would be using about the event/ area(was a huge opp missed by the event) #sm44
I hope there are more "opt" in/out options ie: all of my tweeps might want to opt out of my backchannel now,but not me 4ever #sm44
@CraigKessler I was using search.twitter.com on Saturday for a local event. WAS AWESOME! can check tweets w/in 15,25,50mile radius #sm44
@CraigKessler I was using search.twitter.com on Saturday for a local event. WAS AWESOME! can check tweets w/in 15,25,50mile radius #sm44
Q2:More local businesses need 2 utilize the Search.Find people tweeting w/in Radius,target them, but not spam them. #sm44
Q2: How will it evolve? as a biz model or a "Convo" ground? #sm44
RT @Shelisrael Q2: Wow. That went fast. Time for my 2nd Q: How do you think Twitter will change in 2010? #sm44
it's about VALUE! do u get value from it, then it's worth it. When u don't, then re-aline #sm44
@LauraMattis Check out http://hashtagsocialmedia.com/ live convo on Socialmedia, 30 min left #sm44 JOIN IN! #sm44
@LauraMattis Check out http://hashtagsocialmedia.com/ live convo on Socialmedia, 30 min left #sm44 JOIN IN! #sm44
Downside:maybe its "mis-guided" or not guided, so its eats up time because pple focus on ALL the time #sm44
But I think Twitter is still a very select stream for some businesses. Its in the news, but demographics r not all there in mass #sm44
But I think Twitter is still a very select stream for some businesses. Its in the news, but demographics r not all there in mass #sm44
@jasonbreed YES! Me too.Its put me in touch w new people I never would have met & hey, people like Shel whose blog Ive read since '06 #sm44
Its also a great tool for finding out what people aren't talking about that u had hoped they would be,chance 4 adaptation #sm44
@shelisrael Definitely, It's proof instead of opinions. Of a wider net of pple. Measuring campaign/brand sentiment,product development #sm44
@shelisrael Definitely, It's proof instead of opinions. Of a wider net of pple. Measuring campaign/brand sentiment,product development #sm44
Q1: It broke down the walls, proved conversations were happening outside of a Research group #sm44
Q1: It broke down the walls, proved conversations were happening outside of a Research group #sm44
Joining SocialMedia chat w @Shelisrael NOW, come join for next hr, follow #sm44 ( p.s. sorry for the tweets everyone, hope they're topical )
Joining SocialMedia chat w @Shelisrael NOW, come join for next hr, follow #sm44 ( p.s. sorry for the tweets everyone, hope they're topical )
Alright I'm dizzy & lil car sick, signin off from ozark back country hwy. Need 2 keep my driver awake. Gr8t chat folks, best,T #sm37
Alright I'm dizzy & lil car sick, signin off from ozark back country hwy. Need 2 keep my driver awake. Gr8t chat folks, best,T #sm37
RT @amandachapel #sm37 Fact is, agencies are themselves "gatekeepers"... for a reason! That fundamentally contradicts the Web2 zeitgeist.
@thebrandbuilder amen brother! #sm37
@edwardboches. But do agencies truly eat sleep and breath the brand? I Doubt it..#sm37
@edwardboches. But do agencies truly eat sleep and breath the brand? I Doubt it..#sm37
Unless the agency is sittin inside client org I doubt the client will ever feel cozy about letting agency speak on brands behalf #sm37
Q4: Clients need 2 B more open 2 engaging agency side w their internal extended teams. ie:product dev,customer serv,etc #sm37
Q4: Clients need 2 B more open 2 engaging agency side w their internal extended teams. ie:product dev,customer serv,etc #sm37
@amandachapel it's scary #sm37
Wish agencies would teach "judgement", that's how people discover/take action 2 new relevant content #sm37
@jasonbreed I 2nd that, & would add their r still 2 many agencies working alongside siloed clients depts,adding havoc #sm37
There are top shops that still dont get branding? yikes then they need 2 focus on that 1st #sm37
@jasonbreed Aww man. I'm on the road in hillbilly Missouri.(Passenger od course) Will put the thumbs 2 work & try 2 keep up. #sm37
@jenhale what does "scale" of others mean?It's all reletive, if it meets their obj/goals set out.its a win! Thx 4 sharing ;) #sm35
+relevance RT @techguerilla:Its all about authenticity. SM can expose brand authenticity more than any other medium.4 better or worse #sm35
Im sure there r many small/local biz doing well, just dont get the limelight. Id love 2 hear more of their stories #sm35 #sm35
@smurdoff Id say thats prob a goal of Patagonia,Or its a bonus,Either way. They have a purpose & they're there 2 listen/enable #sm35
#sm35
TOUCHE RT @KeithBurtis: @TomMartin the key is to push past the "conversation" into tactics and strategy. It can be done tastefully #sm35
@TomMartin thats why I LOVE me some @Dachis So many in this space forget how clients operate. Its the key to this "(R)evolution" #sm35 #sm35
@andrewmueller Perhaps it is not the media planners job, job for some1 who understands brand & how SM relates 2 all corp depts #sm35 #sm35
@smurdoff Id say thats prob a goal of Patagonia,Or its a bonus,Either way. They have a purpose & they're there 2 listen/enable #sm35
#sm35
TOUCHE RT @KeithBurtis: @TomMartin the key is to push past the "conversation" into tactics and strategy. It can be done tastefully #sm35
@TomMartin thats why I LOVE me some @Dachis So many in this space forget how clients operate. Its the key to this "(R)evolution" #sm35 #sm35
@andrewmueller Perhaps it is not the media planners job, job for some1 who understands brand & how SM relates 2 all corp depts #sm35 #sm35
@jenhale what does "scale" of others mean?It's all reletive, if it meets their obj/goals set out.its a win! Thx 4 sharing ;) #sm35
+relevance RT @techguerilla:Its all about authenticity. SM can expose brand authenticity more than any other medium.4 better or worse #sm35
Im sure there r many small/local biz doing well, just dont get the limelight. Id love 2 hear more of their stories #sm35 #sm35
@elhoust 2 ur pt. Brand awareness can be an objective/goal to measure on,all on its own. #sm35 #sm35
Don't leave ur audience hangin. Leverage it as an opp to introduce new products, new messages (ie:new campaigns). #sm35 Continue it
Convos r about the product/service no? How many agencies have direct contact w those ppl w/in the brand? #sm35 #sm35
Q2: Start learning w/in the Brand.They need to understand Brand & how it ticks at a whole new level,startin w product team #sm35 #sm35
Last cmnt on Q1: it can be opps 4 convo's w NEW audiences,New Reach #sm35 #sm35
FYI, ive got tweets coming through w #sm35 all hour. Come join in convo. SocialMedia chat http://bit.ly/5r8G5m
Don't leave ur audience hangin. Leverage it as an opp to introduce new products, new messages (ie:new campaigns). #sm35 Continue it
We're getting ahead of ourselves. This is a huge shift all around w/in Brand Structure & Agencies. #sm35
#sm35
@elhoust 2 ur pt. Brand awareness can be an objective/goal to measure on,all on its own. #sm35 #sm35
@KeithBurtis totally agree.based on Relevancy&Need.But knowing its there,u would if u had a Q. its Why Social Tools are so gr8t #sm35 #sm35
FYI, ive got tweets coming through w #sm35 all hour. Come join in convo. SocialMedia chat http://bit.ly/5r8G5m
Last cmnt on Q1: it can be opps 4 convo's w NEW audiences,New Reach #sm35 #sm35
Convos r about the product/service no? How many agencies have direct contact w those ppl w/in the brand? #sm35 #sm35
Q2: Start learning w/in the Brand.They need to understand Brand & how it ticks at a whole new level,startin w product team #sm35 #sm35
We're getting ahead of ourselves. This is a huge shift all around w/in Brand Structure & Agencies. #sm35
#sm35
@KeithBurtis totally agree.based on Relevancy&Need.But knowing its there,u would if u had a Q. its Why Social Tools are so gr8t #sm35 #sm35
RT @smurdoff: A campaign is a means to execute, doesn't have to be one-way conversation, it can be a means to get conversations going #SM35
@TomMartin That's kinda my point also. Adoption & Edu internally need to happen.Product&Sales teams dont think that way #sm35
Q1:Lets not forget the campaign cycle is also due to budget allocation #sm35
Whoop-Whoop My Man @TomMartin's rockin nxt SocMed chat.Stop Campaigning & Start Conversing 12 EST follow #sm35 http://bit.ly/5r8G5m
@Marc_Meyer @BethHarte @TomMartin Part of the issue,not clear which dept w/in "Brand" & which "Agencies" 2 invite ( adv,med,digi,pr ) #sm35
Q2: can I get crazy? what about Institutions or public/private sectors, w cross over success? #sm35
@jenhale what does "scale" of others mean?It's all reletive, if it meets their obj/goals set out.its a win! Thx 4 sharing ;) #sm35
Hell a good tweeps & convo 2 day, really enjoyed it. Special thx 2 @TomMartin 4 rockin it 2day! #sm35
@techguerilla 2 b clear,by free,I meant,free to join in. & if u dont want pple then make it a gated garden.(which defeats the point) #sm35
awesome, thx 4 sharin RT @tealac: @TomMartin @Tbeffs Brands That Get It http://bit.ly/72hMnT #sm35 (gr8t local/smaller examples )
im w @Marc_Meyer no need 4 an invite. Thats what's so gr8t. To keep longevity & influence, then u need 2b interesting& or Relevant #sm35
wish people would drop the "media" bit & focus on the "social" bit. More biz, big & small, might not be so intimidated & c the value #sm35
@wordsforliving #sm35 just ended. hope u Join nxt week. Every Tues, new moderator 12ET. always a gr8t convo http://hashtagsocialmedia.com/
Ditto Mate... RT @Marc_Meyer: I have to say that today's #socialmedia tweetchat insight and participation was off the hook. #sm34
Ditto Mate... RT @Marc_Meyer: I have to say that today's #socialmedia tweetchat insight and participation was off the hook. #sm34
Fun idea 4 today,ask those u engage with (spouse,kids,friends,colleagues,consumer) what their def of "authenticity" is. #sm34 #sm34
Fun idea 4 today,ask those u engage with (spouse,kids,friends,colleagues,consumer) what their def of "authenticity" is. #sm34 #sm34
@tealac that was my 1st tweet on here today ;) "U need to b able to practice what u preach, right..Both On & offline" #sm34 #sm34
Q4: Know what u want out of the space,what ur customers want/expect out of it & u. & bring the reciprocal factor. #sm34 #sm34
Q4: Know what u want out of the space,what ur customers want/expect out of it & u. & bring the reciprocal factor. #sm34 #sm34
To my Social Media Tweeple, gr8t convo going on, "Being authentic means __________" fill in the blank and add #sm34 to it. share ur 2 cents
funny,haven't seen many of these "characteristics" in many of the "social media" job specs. What's that telling us? #sm34 #sm34
funny,haven't seen many of these "characteristics" in many of the "social media" job specs. What's that telling us? #sm34 #sm34
Being authentic means, admitting you're not perfect,adding to,not just taking, w trust,purpose & b'n REAL #sm34 #sm34
Being authentic means, admitting you're not perfect,adding to,not just taking, w trust,purpose & b'n REAL #sm34 #sm34
One of the Founding Father speaks on authenticity..@ScottMonty RESPECT #sm34 #sm34
One of the Founding Father speaks on authenticity..@ScottMonty RESPECT #sm34 #sm34
For the record, im not saying I thought he was tweeting. Just throwing the comment out there as we're talking "authenticity" #sm34
For the record, im not saying I thought he was tweeting. Just throwing the comment out there as we're talking "authenticity" #sm34
@TomMartin adding to Tom, id also say REAL, GENUINE,not to be imitated or fool people #sm34
@CraigKessler Anyone in the Business, but u'd be surprised all other folks that did, at least B4 he was elected. it's getting coverage #sm34
@CraigKessler Anyone in the Business, but u'd be surprised all other folks that did, at least B4 he was elected. it's getting coverage #sm34
So are we still keeping Obama in the "authentic" category,now that he's outed himself. Do we still consider his "brand" authentic? #sm34
So are we still keeping Obama in the "authentic" category,now that he's outed himself. Do we still consider his "brand" authentic? #sm34
@wileyccoyote brings a good pt.need outside our fishbowl,but of course also have to say @scottmonty or any of the 3 Twitter founders #sm34
U need to b able to practice what u preach, right..Both On & offline #sm34
Maybe we should start a mentor program.AlumPR mentor 's NewGrad PR.vice versa.Help Knowledge&Experience Gap both have #Socialmedia
Maybe we should start a mentor program.AlumPR mentor 's NewGrad PR.vice versa.Help Knowledge&Experience Gap both have #Socialmedia
Maybe we should start a mentor program.AlumPR mentor 's NewGrad PR.vice versa.Help Knowledge&Experience Gap both have #Socialmedia
agree, corp cullture is huge issue. What is PR team measured on? define that, and closer to finding SMrole. #socialmedia
RT @thebrandbuilder: difference w ppl who get measurement http://bit.ly/qAJlz & ppl who think they do http://bit.ly/KueVM #socialmedia
RT @thebrandbuilder: difference w ppl who get measurement http://bit.ly/qAJlz & ppl who think they do http://bit.ly/KueVM #socialmedia
Be specific about neg data shown, the Impact (in sales #'s)Then show What SocMed Solutions can do to change them -->VALUE #socialmedia
Watch & Learn from the #Dachis Group. The orgas & adapting Supply Chain & Design for go to market are huge opps #socialmedia
Watch & Learn from the #Dachis Group. The orgas & adapting Supply Chain & Design for go to market are huge opps #socialmedia
It's a seeding ground for Co-creation too.Gonna be great when that data is put into PRODUCT CREATION that markets want!#socialmedia
Olivier nails big pic of ROI http://tinyurl.com/basicSMROI ( Via @Brandbuilder) #socialmedia
Olivier nails big pic of ROI http://tinyurl.com/basicSMROI ( Via @Brandbuilder) #socialmedia
Worth mentioning the "ADAPT" phase of planning which seems to be left out all too often. #Socialmedia
Worth mentioning the "ADAPT" phase of planning which seems to be left out all too often. #Socialmedia
I love this.."The entrepreneur always searches for change, responds to it, and exploits it as an opportunity."-Peter Drucker #Socialmedia
"Methodical" approach vs "Campaign" approach. & To @Mark_Meyer point, it's Pro-active & Re-active w Co-creation opps too. #socialmedia
Hi folks, better late than never. Hope all is well w/ everyone. what Q are we on? #socialmedia
;)RT @thebrandbuilder @ConversationAge Though the ideal candidate has both, I'll hire street smarts over book smarts any day. #socialmedia
;)RT @thebrandbuilder @ConversationAge Though the ideal candidate has both, I'll hire street smarts over book smarts any day. #socialmedia
Q2:on enabling, in addition to tools -->Provide Resources &help facilitate the message/convo #socialmedia
Q2: b4 enable, Need Real Biz experience, understand strategy,design,content,technology,& Marketing 101 #socialmedia
To @Marc_Meyer point. There is a difference between online social interaction and F2F social skills as well #socialmedia