Lingering. :) #sm140
Great chat, all. Mostly lurked but saw some fantastic conversation. Learned a lot. Thank you, @swoodruff, for hosting! #sm78
@dariasteigman @sharonmostyn Absolutely. Building trust is really where it needs to start. #sm78
@swoodruff Great point about MDs being squeezed for appts. Hard to connect w/ questions re: medication; pharma can def. help there. #sm78
YES. RT @dariasteigman Pharm could play big role on educating public on drugs, options. But not if it's just to tout their products. #sm78
@sharonmostyn Side effect info and maybe drug comparisons, too? In an ideal world, would be very valuable information. #sm78
RT @jilliantate Many people self-diagnose and look up their own solutions - could help to have "official" information from brands. #sm78
Q2 Brand community w/ disclosures, clear community guidelines and opps to take conversations out of public eye, maybe? #sm78
Q2 Great Q. Patients need to approach companies. Like @dariasteigman says, other way around could encroach on privacy. #sm78
Great pt. RT @carlenlea Q1 I think more important Q is why does Pharma want to be in SM? Do people even have real measurable goals? #sm78
Great pt. RT @carlenlea Q1 I think more important Q is why does Pharma want to be in SM? Do people even have real measurable goals? #sm78
Q1 Absolutely. Pharma has a great opp w/ social media to dispel patient fears by providing info and answers. But lots of challenges. #sm78
Q1 Absolutely. Pharma has a great opp w/ social media to dispel patient fears by providing info and answers. But lots of challenges. #sm78
@chuckhemann I guess human nature can be predictable in many instances. That counts for something. #sm75
@chuckhemann See, I'm just not a fan of using metrics, per se, to identify someone's influence. Is human nature measurable? #sm75
@Marc_Meyer I don't think so. A related question: Is it a fault to be popular if your goal is to be popular? #sm75
@chuckhemann So is ability to influence in SM tied to what Klout is measuring? If your niche isn't SM... #sm75
@Marc_Meyer They could indeed. Although I think there are more negative connotations to "popularity". That might change in time, tho. #sm75
@Marc_Meyer It is, isn't it? Agree? Disagree? Chewing it over, I think there's some validity to that statement. #sm75
Joining #sm75 today? Take a read through @michelletripp's post on the use of Klout scores for hiring: http://bit.ly/deiPpt
Lurking today. #sm74
Thank you @cbensen for a wonderful chat! #sm72
Another part of it? Remember you're dealing with other people. How do you maintain friendships and loyalty? What does that look like? #sm72
Sustaining community = consistency. You define what consistency means, though, and tie it back to brand and greater purpose. #sm72
@Marc_Meyer @scottschablow AND offline. #sm72
@Marc_Meyer @scottshablow That's why you find ways to create community connection across platforms. :) #sm72
@40deuce Great chatting with you! #sm72
@40deuce It usually does. It's translating traits of offline communities to the online world that we seem to have a hard time with. #sm72
Community development -- online and offline -- is reciprocal. #sm72
@40deuce The benefit of online is that it tames that scattered aspect -- and then fosters more and better offline opportunities. #sm72
@Marc_Meyer @cbensen I think it's a blend, but agree, Marc, there has to be an emphasis on passion, for community and/or product. #sm72
@ambercleveland Thanks so much, Amber. I really appreciate that. #sm72
@AmberCadabra Hiya, boss lady. :) #sm72
@AmberCadabra Hiya, boss lady. :) #sm72
@40deuce The key there is that the brand can't walk away. It can allow self maintenance, but still has to be there, right? #sm72
Q2 If they're brand communities, they need a CM, but can definitely self maintain, as well. Need representation from company. #sm72
Hopping in for a bit. High, all. :) #sm72
@dj_justjay You're running with the assumption that all SM engagement is, is listening and responding. There's more to it. #sm70
@jaybaer Totally relative to company culture and available resources. Whether they "should" is irrelevant, b/c some inevitably will. #sm70
@EdHartigan Good one. Also from a database standpoint -- getting lost with too many tools and data management systems. #sm70
@ideasurge Less control than it is providing a framework for engagement to live within, I think. Yes, control is definitely an issue. #sm70
@AppleBoxStudios Hopefully you've done research beforehand to establish level of current engagement and create a plan for that. #sm70
Observing. :) #sm70
Bowing out. Great chat. Thanks for hosting, @adamcohen. :) #sm69
@danperezfilms Indeed. ;-) #sm69
@danperezfilms It's relative to how you decide to use SM, isn't it? You choose how to use it, you set goals and tactics, you measure. #sm69
@danperezfilms Even the process of exploration breeds fear. #sm69
@danperezfilms This isn't a zero-sum game, though. You can dip your toes in the water, explore, and decide from there. #sm69
@danperezfilms Also, better can = more efficient, more cost effective. Do these channels offer room for improvement? If so, explore. #sm69
@danperezfilms Also, better can = more efficient, more cost effective. Do these channels offer room for improvement? If so, explore. #sm69
@chrissfife Extent of that message sharing also shows how much traction the message has. #sm69
@livepath But that's scary, Leigh. :-p #sm69
@livepath Fear of trying something new. Basic human nature. Exactly what you say -- compulsion to do what we know. #sm69
@nigellegg Ha, indeed! #sm69
@livepath See, I'm not even sure that thought is all that popular, but it's comfortable to go that route, right? We like what we know. #sm69
@nigellegg I'm just not sure I agree with that. Need to take some time to think on it, but we should def. chat more about it. #sm69
@livepath Key = *meaningful*. Indeed. #sm69
@KathyHerrmann Saw that Radian6 shout-out -- thanks. :) (I'm part of the Radian6 Community Team.) #sm69
@nigellegg Good question, and something I need to think more about. I think the strategy still needs to be adapted. Pondering. #sm69
@KathyHerrmann Saw that Radian6 shout-out -- thanks. :) (I'm part of the Radian6 Community Team.) #sm69
@nigellegg Good question, and something I need to think more about. I think the strategy still needs to be adapted. Pondering. #sm69
@nigellegg Good question, and something I need to think more about. I think the strategy still needs to be adapted. Pondering. #sm69
@AndrewJDavison Ah, I think I see what you're saying now. True. SM is part of whole, though there are new bits about it to consider. #sm69
@abarcelos YES. Research is so important, and more easily facilitated with SM now. Agree. #sm69
@karimacatherine Yup. I think there are pieces of trad. that fit, but as a whole, this is new and *different*. Thus the struggle. #sm69
@AndrewJDavison I don't think the push nature of marketing survives in social media, so strategies need to be tweaked. #sm69
@abarcelos YES. Research is so important, and more easily facilitated with SM now. Agree. #sm69
@karimacatherine Yup. I think there are pieces of trad. that fit, but as a whole, this is new and *different*. Thus the struggle. #sm69
@AndrewJDavison But your marketing strategy has to adapt to the added nuances that SM brings, i.e. ridiculously open conversation. #sm69
@AppleBoxStudios What do you mean, if you're audience "sucked"? Can you elaborate a bit? #sm69
@AndrewJDavison But many trad. mktg tactics haven't had conversation as a facet. Audience voice was not as far reaching or impactful. #sm69
@AndrewJDavison But it has an added dimension of allowing in messages from audience. Two-way comms, so things are a bit nuanced, no? #sm69
@adamcohen Absolutely. And review those mktg goals against overall business goals, too; it's all about alignment. #sm69
@nigellegg SoMe = parts of the whole, both offline and online. I like it. :) #sm69
@adamcohen Big Q, Mr. Cohen. I think the first thing to do, as always, is establish goals for social media, then look at tactics. #sm69
None of the data we aggregate or insights we glean live in isolation. ROI, ROE, RO* -- it ALL connects and impacts end goals. #sm64
@andrewmueller Agree. At the end of the day, ROI will always be return. It's establishing performance metrics to properly gauge that. #sm64
@kenburbary Yup! Ties back to goals, of course. You have to start in the right place to land on the right mode and tool suite. #sm64
@brightmatrix Well, ROI is ROI, but where U invest time & $$ to get the most return is key. Monitoring tool selection is part of that. #sm64
@brightmatrix Relevance is really key w/ monitoring tools. Not all will fit your needs or track to your goals. #sm64
@brightmatrix Relevance is really key w/ monitoring tools. Not all will fit your needs or track to your goals. #sm64
@AmberCadabra We also need to teach that people are the ones who glean insights, not tools. There's the sticking point. #sm64
@kenburbary Data has no value without insights. Great point. #sm64
@AmberCadabra We also need to teach that people are the ones who glean insights, not tools. There's the sticking point. #sm64
@kenburbary Data has no value without insights. Great point. #sm64
Lurking. :) #sm64
RT @Marc_Meyer A little less than 30 minutes out till todays #socialmedia tweetchat on Blending SM & #Legal dept @ 12 EST #sm61
