RT @wileyccoyote: Young Adults Lead Mobile App Use #sm68 #mobile http://bit.ly/bYh42H
Really enjoyed hosting! Here is the archive of todays tweetchat on mobilizing your social strategy http://bit.ly/bmVaB2 #sm68 Thanks again!
RT @MikeFraietta: Here's the #sm68 participant's follow-list: http://ow.ly/2aSGI (via @KevinLyons)
Thanks again to everyone for the thank you's. You all made it a great session. Let's do it again sometime!!! #sm68
@MaritaR great point RE: Augmented Reality #sm68
Thanks to everyone for a great discussion today! Let me know if you have any additional questions. Really enjoyed it!!! #sm68
@ckieff Augmented Reality will become more relevant as the technology to support becomes more ubiquitous. Digital overlays are key #sm68
@tfhall here is an example of Carl's Jr. seeing a 39% redemption rate from mobile rewards program http://bit.ly/asNjfl #sm68
@tfhall yes, virtual currency, just simply enabling loyalty via mobile, eliminate the need to carry a card #sm68
RT @eastern_star: Deals don't always have to be for mayors. 10 check-ins = pint, 20 = appetizer, 30 = entree, etc. #sm68 (via @MikeFraietta)
Mobile trends to watch: Augmented Reality, Facebook or Google Geo-location, mobile payments, mobile loyalty, proximity based solutions #sm68
RT @eastern_star: Deals don't always have to be for mayors. 10 check-ins = pint, 20 = appetizer, 30 = entree, etc. #sm68 (via @MikeFraietta)
Mobile trends to watch: Augmented Reality, Facebook or Google Geo-location, mobile payments, mobile loyalty, proximity based solutions #sm68
Alright we have about 5 minutes left. It has been a great event and thanks to everyone who participated!!! #sm68
RT @elhoust: It comes bck 2 authenticity & catering 2 audience needs. Using mobile not jst to push, but 2 encourage interaction on sm. #sm68
Alright we have about 5 minutes left. It has been a great event and thanks to everyone who participated!!! #sm68
@EFulwiler agree, need to create loyalty programs that expand reach beyond 1 individual #sm68
@tfhall hahaaha at least 100 times a day, if I am not engaged with an activity I am using my mobile devices #sm68
@wvpmc absolutely! there are a few other great examples of extending a brand via AR. I will post some examples after the session #sm68
@anikethdsouza great to know! The next time I execute an India based campaign I will reach out :) #sm68
@tfhall hahaaha at least 100 times a day, if I am not engaged with an activity I am using my mobile devices #sm68
@wvpmc absolutely! there are a few other great examples of extending a brand via AR. I will post some examples after the session #sm68
Think about your own usage patterns, as a social marketer how would you reach out to yourself, what would gain your interest? #sm68
@anikethdsouza great to know! The next time I execute an India based campaign I will reach out :) #sm68
@wvpmc absolutely! there are a few other great examples of extending a brand via AR. I will post some examples after the session #sm68
@tfhall hahaaha at least 100 times a day, if I am not engaged with an activity I am using my mobile devices #sm68
Think about your own usage patterns, as a social marketer how would you reach out to yourself, what would gain your interest? #sm68
@anikethdsouza great to know! The next time I execute an India based campaign I will reach out :) #sm68
Answer this for me... How many times a day to you check you mobile, e-mail, social, geo-location, etc.??? #sm68
@j_fuji Agree, it is up to us to determine the best way to maximize beyond the novelty, but it is coming #sm68
With natural recognition via handsets quickly gaining adoption think of creative ways to extend your brands #sm68
Answer this for me... How many times a day to you check you mobile, e-mail, social, geo-location, etc.??? #sm68
Be sure to keep an eye on Augmented Reality as an option to extend your brand via mobile & social #sm68
@themaria agree! just another tool to share information with the world!!! #sm68
With natural recognition via handsets quickly gaining adoption think of creative ways to extend your brands #sm68
A group that is really great with Proximity based services is http://bit.ly/amYdUN #sm68
Fun fact, you can play @foursquare without a smartphone via SMS and it works anywhere in the world #sm68
@themaria agree! just another tool to share information with the world!!! #sm68
Be sure to keep an eye on Augmented Reality as an option to extend your brand via mobile & social #sm68
RT @Marc_Meyer: IMO It makes perfect sense 4 there to be a social payoff 4 any type of mobile solution. You gottem. Now keep them! #sm68
Fun fact, you can play @foursquare without a smartphone via SMS and it works anywhere in the world #sm68
A group that is really great with Proximity based services is http://bit.ly/amYdUN #sm68
@J_Fuji I agree. Check out the new Ben & Jerry's Moo vision via YouTube. AR w/ natural recognition & incentive to buy more product #sm68
RT @Marc_Meyer: IMO It makes perfect sense 4 there to be a social payoff 4 any type of mobile solution. You gottem. Now keep them! #sm68
@anikethdsouza Gotcha. Will see what I can find for you. Will follow up offline. #sm68
@BlogLuvr29 Services like Postorous & Tumblr make mobile blogging even easier now than ever #sm68
@EverydayUplift that is the exact reason you have to define strategy for everyone!!! #sm68
@nigellegg Exactly! #sm68
@BlogLuvr29 Services like Postorous & Tumblr make mobile blogging even easier now than ever #sm68
Where do you see Augmented Reality via mobile impacting brands? #sm68
Depending on the needs of the campaign can leverage: SMS, Apps, Mobile Web, Augmented Reality, Geo-location, Proximity, Geo-sensing, #sm68
@EverydayUplift that is the exact reason you have to define strategy for everyone!!! #sm68
@nigellegg Exactly! #sm68
Depending on the needs of the campaign can leverage: SMS, Apps, Mobile Web, Augmented Reality, Geo-location, Proximity, Geo-sensing, #sm68
@BlogLuvr29 Hi, welcome, we are talking about Mobile integration with Social #sm68
Alright!!! Great discussion so far. Q3) What tactics and why???? #sm68
@JohnFMoore Agree on Android, look at use patterns and that is the difference RE: mobile web as a brand extension #sm68
@nigellegg AGREE 100% define the goals, KPI's first then map to the right channels #sm68
@karimacatherine even if you don't own the final say we are all influencers and understanding the goals are key then measure KPI's #sm68
@JohnFMoore Android on rise, currently 9% of smart phone market, but places for all #sm68
@JohnFMoore Android on rise, currently 9% of smart phone market, but places for all #sm68
@karimacatherine agree, international strategy calls for understanding of usage, again this is a tool, not the full strategy #sm68
@themaria Hi, we are chatting about Mobile integration with Social media. Welcome!!! #sm68
The key is targeting your campaign on the SmartPhone vs. traditional discussion. @foursquare & augmented Reality gr8 for Smartphone #sm68
@anikethdsouza agree re: iPhone it holds 25% of marketshare for Smart Phone, but 65% of mobile web browsing! Can't ignore behavior #sm68
RT @tfhall: @TheBlackFin Q2: I see app strategy as more of the tactic and mobile as more of the overall experience for the user #sm68
@MsMobileConverg agree 100% access = engagement #sm68
@anikethdsouza agree re: iPhone it holds 25% of marketshare for Smart Phone, but 65% of mobile web browsing! Can't ignore behavior #sm68
@J_Fuji agree, I like how badges, Leaderboards etc. drive engagement, but still more about the individual vs. a truly social exp. #sm68
RT @tfhall: @TheBlackFin Q2: I see app strategy as more of the tactic and mobile as more of the overall experience for the user #sm68
@MsMobileConverg agree 100% access = engagement #sm68
@AndrewJDavison Mobile usage is tied more to content at the moment, social followed by banking so both #sm68
@anikethdsouza SMS is just a piece of the overall strategy not the only strategy #sm68
RT @karimacatherine: Q2 ; Maximizing is not More of it - maximizing is the right strategy that fits goal. Do it well & understand it. #sm68
@J_Fuji agree difference between utility and social engagement via mobile #sm68
@AppleBoxStudios Great question, the goal is to maximize multiple channels not just social, but can ignore 234 million americans #sm68
Advantages for Apps are local, access to API's, reach of app store #sm68
Q2: to me as a brand need to consider App strategy vs. mobile web. Advantages to both #sm68
@Weave agree potential is very large #sm68
@AnikethDsouza Agree, Geo-location, Augmented Reality, Mobile Web, mobile ads, and consumer usage all drive need for change #sm68
@JoeKikta Agree, initial offer has to be compelling 4 initial opt-in then it is not for Spam but to drive through to brand interaction #sm68
@tfhall Android sales, but consumer behavior today drives current strategy and that leads with iPhone #sm68
@karimacatherine RE: early adopters 100 million leverage mobile to access Facebook. #sm68
@Weave agree potential is very large #sm68
@Toby_Metcalf Definitely! Mobile coupons, digital content are a great way to extend via mobile. Don't forget loyalty!!! #sm68
This is great! Question #2) How do you maximize the Mobile Web (This will include Mobile web & Apps) #sm68
@JoeKikta Agree, initial offer has to be compelling 4 initial opt-in then it is not for Spam but to drive through to brand interaction #sm68
@tfhall Android sales, but consumer behavior today drives current strategy and that leads with iPhone #sm68
@karimacatherine RE: early adopters 100 million leverage mobile to access Facebook. #sm68
@ryanoburch Agree the key is to gain the first opt-in to then drive to larger social engagement with your brand #sm68
@J_Fuji Agree, leverage SMS as a key to drive to social content or social destination or promotion. It is a simple tool #sm68
@tfhall Android sales, but consumer behavior today drives current strategy and that leads with iPhone #sm68
@karimacatherine RE: early adopters 100 million leverage mobile to access Facebook. #sm68
@Toby_Metcalf Definitely! Mobile coupons, digital content are a great way to extend via mobile. Don't forget loyalty!!! #sm68
This is great! Question #2) How do you maximize the Mobile Web (This will include Mobile web & Apps) #sm68
Understanding the trends and amplifying reach 234 mil vs. 50 mil (Smartphones) is key to success SMS = lower barrier of entry #sm68
RE: geolocation, Facebook took a big step yesterday with the acquisition of Nextstop. 100 million mobile users could change the game #sm68
@ryanoburch Agree the key is to gain the first opt-in to then drive to larger social engagement with your brand #sm68
@J_Fuji Agree, leverage SMS as a key to drive to social content or social destination or promotion. It is a simple tool #sm68
@tfhall agree RE: proximity has usage in retail & event venues. The user decides to accept the message #sm68
RE: geolocation, Facebook took a big step yesterday with the acquisition of Nextstop. 100 million mobile users could change the game #sm68
Understanding the trends and amplifying reach 234 mil vs. 50 mil (Smartphones) is key to success SMS = lower barrier of entry #sm68
@tfhall agree RE: proximity has usage in retail & event venues. The user decides to accept the message #sm68
@wvpmc SMS is avialable without smartphone top usage of mobile is SMS at over 60%. #sm68
Why do people care so much about the iPhone? From a mobile web perspective? It owns 65% of mobile web more than all others combined #sm68
@J_Fuji agree, lower the barrier of entry and you increase engagement #sm68
@tfhall agree 100% the need to extend digital via mobile is critical for the next evolution of social engagement #sm68
Why do people care so much about the iPhone? From a mobile web perspective? It owns 65% of mobile web more than all others combined #sm68
@J_Fuji agree, lower the barrier of entry and you increase engagement #sm68
@tfhall agree 100% the need to extend digital via mobile is critical for the next evolution of social engagement #sm68
@AppleBoxStudios Agree, call to action is key #sm68
Although simple, it is important to consider SMS to drive mobile opt-in to promotions. #sm68
Although simple, it is important to consider SMS to drive mobile opt-in to promotions. #sm68
@JohnFMoore John, Geo-location can be powerful if the brand understands how to leverage the data created and drive loyalty #sm68
@karimacatherine Geo-location is a great extension via mobile. Also consider SMS for mobile opt-in, Proximity & Mobile & Web Apps #sm68
@anikethdsouza then it is a question of mobile web vs. native apps for a branded experience or geo-location or proximity. #sm68
@anikethdsouza Agree, it can be a challenge. In my mind ensuring your brand is optimized for mobile is the first step. #sm68
The first question is out there. You have a plan, you have defined channels, but how can you maximize reach and where do you start? #sm68
One of the key pieces often missing in social strategy is a tighter integration w Mobile. Social is the fastest rising mobile content #sm68
One of the key pieces often missing in social strategy is a tighter integration w Mobile. Social is the fastest rising mobile content #sm68
Question 1) How would you integrate mobile into your social strategy? #sm68
@J_Fuji definitely! This should be fun #sm68
I am really excited to interact with everyone and let's get started!!! #sm68
Today we are going to talk about how to integrate mobile with your social strategy. We will discuss strategy, tactics & best practices #sm68
Good Morning everyone! I am Tom Edwards @theblackfin, VP, Digital Strat & Emer tech 4 Red Urban (Omnicom) & will b yr host today for #sm68
@Toby_Metcalf Toby, really depends on the goals of the outreach, A/R, Geo-location... mobile web consumption iPHone owns 65% share #sm68
234m in US have mobile devices, 49.1m own smart phones. 1% of total web traffic via iPhone. How R U social + mobile follow #sm68 at 12 EST
Social networking ranks fastest mobile content category per Comscore. How are you integrating mobile? Join us in 30 min follow #sm68
Alright we are about an hour away (12 Est) from today's #socialmedia tweet chat. Will talk about integrating mobile into social Follow #sm68
Will b hosting http://hashtagsocialmedia.com #socialmedia chat tomorrow @ 12 Eastern. Topic mobile & your social strategy | track #sm68
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@betharte Q4 hard to be all things to all people but having the ability to find the right info or resources to lean on as SMEs is key #sm54
@jaybaer thanks for hosting the tweetchat today! Great discussions #sm53
@MaryAnnHalford Here is an example of IBM seer app. Aug reality with geotagging. http://bit.ly/O5EzG #sm53
The future/next progression will be augmented reality geo-tagging vs. platform specific. Device becomes gateway 2 outernet experience #sm53
Geo-location best practices = awareness, recognition, engagement & reward, measurement, reinforce & integration with marketing mix #sm53
Q3 cont tie multiple platforms don't select just one. Gowalla, Foursquare, yelp. Incorporate QR codes and tie online & offline #sm53
Q3 - Awareness is the key, offer incentive to check-in, provide virtual goods tied to actual items, analyze your check in data #sm53
Geo-Location engagement for me is tied to game elements & virtual goods vs. reviews. Businesses should understand how to leverage both #sm53
@jaybaer Geo-location & social monitoring doesn't have to be a time suck. Understanding the right tools & measurement KPI's is the key #sm53
As a business being socially aware includes not only online social channels but location based interaction. Awareness is key #sm53
Agree w/ @themaria awareness is key. I like Foursquares analytics options for businesses to better understand the value of interaction #sm53
From a business perspective those that embrace geo-location can create a deeper affinity with customers and a fun experience #sm53
For me Geo-location services are not about the reviews. It is a fun way to engage with your present environment #sm53
RE: Q1 To me geo-tagging augmented reality (monocle) local reviews = relevance moving forward #sm53
Looking forward to @jaybaer tweetchat going on now. Discussing Foursquare, geo location etc... Follow along at #sm53
RT @Marc_Meyer: FYI, Next week's #socialmedia tweetchat host will be @jaybaer. see you then. #sm53 #sm52
RT @socialmediajs: Rulers of the Cloud: Will Amazon's Computing Fabric Become a New Economy? http://bit.ly/akN7o1 #news #socialmedia
Really enjoying #Gowalla (geo-location) service and iPhone app. Slick, simple interface. App has interesting refresh trigger #socialmedia
RT @EmmanuelGonot: Mashable: Google Buzz: What It Means for Twitter and Facebook http://bit.ly/ambhUE #socialmedia
RT @chrishedick: Forrester: 77% of marketers said they would b moving TV dollars 2 social media this year. #socialmedia #web2.0 #advertising
RT @chrishedick: Forrester: 77% of marketers said they would b moving TV dollars 2 social media this year. #socialmedia #web2.0 #advertising
RT @Partnerpedia: #YouTube use makes up 10% of mobile #data http://ow.ly/15xcR #social #socialmedia #broadband #IT #P2P
RT @Partnerpedia: #YouTube use makes up 10% of mobile #data http://ow.ly/15xcR #social #socialmedia #broadband #IT #P2P
@Marc_Meyer RE: Brand Trust: I trust Starbucks as a brand based on appearance of trust based on transparency and feedback loops #sm46
@Marc_Meyer RE: Brand Trust: I trust Starbucks as a brand based on appearance of trust based on transparency and feedback loops #sm46
@Marc_Meyer RE: Brand Trust: I trust Starbucks as a brand based on appearance of trust based on transparency and feedback loops #sm46
RT @nogueiradiana: Measuring Return on Social Investment: http://ow.ly/15vjf via @emarketer #socialmedia #ROI
RT @nogueiradiana: Measuring Return on Social Investment: http://ow.ly/15vjf via @emarketer #socialmedia #ROI
Latest Post: What's the price of attracting a Facebook Fan??? Apparently for @babiesrus it is $5 http://bit.ly/d0poQQ #socialmedia #womma
RT @aschottmuller: REPORT: What's Working for Social Media Marketers? http://bit.ly/dlXieX @eMarketer #socialmedia - Interesting metrics...
Return on Objectives (RoO) is more value to your business than just an ROI measurement when dealing with #socialmedia.
Return on Objectives (RoO) is more value to your business than just an ROI measurement when dealing with #socialmedia.
Key areas 2 measure for #SocialMedia Conversation Volume & Share, Reach, Sentiment, Content, Advocacy, Actions Taken, Influencer Factor, ROI
From @bcahill Social Framework 1) Listen 2) Learn 3) Measure 4) Engage 5) Repeat #socialmedia
From @bcahill Social Framework 1) Listen 2) Learn 3) Measure 4) Engage 5) Repeat #socialmedia
Executing a social media strategy should be an extension of what you are already doing vs. a silo'd approach #socialmedia
Executing a social media strategy should be an extension of what you are already doing vs. a silo'd approach #socialmedia
RT @Marc_Meyer: I look @ emergence of consumer as purveyor of the new messenger 4 agencies & companies in 2010..who better to trust? #sm40
@Marc_Meyer RE: Q2 inc focus on business value, beyond listening to actionable outcomes, social transactions further invest mobile #sm40
@lqualls4444 One of the keys is cohesive brand driven social strategy and consolidation of social data and measurable KPI's #sm40
RT @jasonbreed: join us in 30 min 4 year's final #socialmedia chat. 2009 all captured at http://bit.ly/vGakP follw #SM40 [Highly Recommend]
RT @tealac: #CRM Watchlist 2010 from @pgreenbe http://bit.ly/5iPmbl #socialcrm #socialmedia #microsoft
@charleneli thanks for hosting! #sm38
RT @charleneli: John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
@rosskimbarovsky I did a follow up tweet that outlined crowdsourcing benefits that align with Cost Deflection concepts. #sm37
@rosskimbarovsky I did a follow up tweet that outlined crowdsourcing benefits that align with Cost Deflection concepts. #sm37
Crowdsourcing benefits beyond engagement 1) Red Prod Quality defects, 2) Dec R&D Spend 3) Dec time to market 4) Cust Service & support #sm37
Crowdsourcing benefits beyond engagement 1) Red Prod Quality defects, 2) Dec R&D Spend 3) Dec time to market 4) Cust Service & support #sm37
Crowdsourcing benefits beyond engagement 1) Red Prod Quality defects, 2) Dec R&D Spend 3) Dec time to market 4) Cust Service & support #sm37
RT @Marc_Meyer: FYI These #socialmedia tweet chats happen every tues. at noon EST. Next weeks moderator is @charleneli #sm37
@edwardboches one key point, social is a channel but not the comprehensive strategy. Agencies provide integrated channel mindshare #sm37
Brands need to own success criteria of the social strategy and enable agencies to facilitate. Critical step that is often overlooked. #sm37
Brands need to own success criteria of the social strategy and enable agencies to facilitate. Critical step that is often overlooked. #sm37
Male vs. Female Ratios & Site User Statistics for pop. Social Networks. Cool stat 84% more female vs male http://bit.ly/5Ghrb6 #socialmedia
@NBHD_America has 10 tech/SE openings in #ATL & 6 + in #Naples #jobs DM if interested. #socialmedia
Enjoying #blogwell!!! Great content and great connections so far. #socialmedia #scrm
Enjoying #blogwell!!! Great content and great connections so far. #socialmedia #scrm
Open Authentication is key to leverage the power of popular consumer networks to drive branded #socialmedia interaction http://bit.ly/1rAqgM
RT @jasonbreed Business focus for #socialmedia = content or conversation? Join @marketingprofs chat today noon EST. http://bit.ly/MLEP7
RT @jasonbreed Business focus for #socialmedia = content or conversation? Join @marketingprofs chat today noon EST. http://bit.ly/MLEP7
