@jasonbreed @marc_meyer Thanks for the invite to host #SM128 -- great time... good convo and interesting peeps.
@jgombita @Marc_Meyer only let's me do this once a year... ;-)) #SM128
@anatheaT @dariasteigan @lauren_dugan - nice chatting ladies... have a great rest of the day. #SM128
TY sir- un as always RT @Marc_Meyer: Wow kick ass #tweetchat but I expected that from @tommartin & his merry bRand. #sm128 nice work. #SM128
@KRLROSE thanks for joining... was festive as always #SM128
@dgcattaneo do what i do: write their twitter handle in pub bathroom "for a good time @brand" -- snarky but fun #SM128
@dariasteigman yes today's chat was brought to you by the Beef Council... it's what's for lunch LOL ;-) #SM128
Calling all #NOLA restaurants RT @dgcattaneo: @tommartin dont mention restaurants, next thing you know their SM will send offers #SM128
@jgombita we're here all week, two shows on Saturday cc @Marc_Meyer #SM128
@Marc_Meyer I prefer THE brand vs A brand sir... ;)
cc @jgombita #SM128
@dgcattaneo maybe you should tweet Morton's ;-) *devilish laugh* #SM128
@dgcattaneo maybe you should tweet Morton's ;-) *devilish laugh* #SM128
@techguerilla tell us kind sir... what kind of tweeter are you and why? Q3 one word description. #SM128
@jgombita but of course. but that wasn't @Marc_Meyer 's original tweet. His was "if you tweet them and you get silence" #SM128
@jgombita never said special... answering tweet w/prob & offering resolution is not special. I'm not asking them 2 send me a steak #SM128
@jgombita and I'd call that employee "the brand" for as long as we were on the phone cc @Marc_Meyer #SM128
@jgombita what's special about answering the social phone? i'd say that's expected #SM128
@jgombita @Marc_Meyer that's mostly why i seldom use the phone anymore to call brands. #SM128
no. R U engager, curator, comedian... one word description folks: and why... RT @dgcattaneo: Q3 Is this a trick question? #SM128
@Ken_Rosen your choice sir
#SM128
@Marc_Meyer yes. if you're hear answer the darn phone. Otherwise, don't set up service.
#SM128
@Ken_Rosen your choice sir
#SM128
Ok... into the home stretch: Honesty Time:
Q3: What kind of Twitter user are you / why? #SM128
@Marc_Meyer yes kind of ... hence my curiosity. And Q #SM128
@rednikki agree
#SM128
@Marc_Meyer yes kind of ... hence my curiosity. And Q #SM128
Good Q - any1? RT @jgombita: If you are following the "personalities" behind the brands...whatchagonnado when they leave the company? #SM128
@samfiorella and by stuff he means upgrade ;-)))) cc @Marc_Meyer #SM128
@AndrewMueller @BevHillsPorsche was answering a direct tweet from me... no SPAM
#SM128
Would you ever follow a brand or a person strictly because they are ALWAYS pointing you to gr8 info and content? No engagement though #SM128
@BevHillsPorsche all from Twitter? Cool... #SM128
@KRLROSE what's the difference? content? style? interaction? #SM128
hmmm #TestDrive? RT @BevHillsPorsche: RT @TomMartin: whats youre fav brand on Twitter right now? And why? #SM128
@brienshanahan but how do u know they didn't manufacturer followers? Does Follower#=Influence? hmmm #SM128
@techguerilla u have a phone right? ;-)
#SM128
what's you're fav brand on Twitter right now? And why? #SM128
@techguerilla u should drop in to #sm128 and join us oh wise one...
So other than @Samfiorella who wants to complain ;-) what makes you follow a service or product brand on Twitter? #SM128
@brienshanahan how do u define influencers? #SM128
@brienshanahan how do u define influencers? #SM128
@AndrewMueller @mikesgene interesting u both mention humor as "value" or "reason" to follow --- interesting #SM128
@jonmikelbailey any particular kind/style of brand posts that are most valuable to you? #SM128
@jgombita think how can certainly be strategic decision too #SM128
So moving along... Q2: Why do YOU follow the PEOPLE/BRANDS you follow on Twitter?
#SM128
yep RT @AndrewMueller: @jgombita True but savvy marketers know that self promotion starts with giving value #SM128
So moving along... Q2: Why do YOU follow the PEOPLE/BRANDS you follow on Twitter?
#SM128
@danperezfilms no... always good to hear other voices... exposure to alternative pov's is how we grow our minds. #SM128
+1 RT @KRLROSE: Twitter is about value are you giving or receiving it. Its Why/What/When/Who Matters. #usguys #SM128
@kirstenwright yes... but still, 400K followers and zero engagement...so someone is listening.. #SM128
So if you believe Twitter is all or mostly about engagement - how do u explain success of @guykawasaki who has almost 0 engmtn #SM128
fiesty dan is in da house ;)RT @danperezfilms: Twitter can be about whatever the heck people want to use it for. Its still free, yes? #SM128
fiesty dan is in da house ;)RT @danperezfilms: Twitter can be about whatever the heck people want to use it for. Its still free, yes? #SM128
+1 RT @jonmikelbailey: A1 Twitter continues to evolve. what sets it apart is the access you have to all types of people, #SM128
@mikesgene @dgcattaneo @neicolec is that necessarily bad -- that Twitter evolves into more of info vs social network? #SM128
@jgombita but triberr can be be auto or manual...so how do you know which way the curator is using it? #SM128
@mikesgene true - % of tweets with links increases daily #SM128
@mikesgene true - % of tweets with links increases daily #SM128
@logbennett examples? of folks who have become ignored? #SM128
interesting POV
RT @PemberDucky: I just figure engagements a by-product of everything else we do here. #SM128
@jgombita for u or everyone? what about value of a human content curation stream u can follow? #SM128
@Marc_Meyer how do u define engagement?
#SM128
@dariasteigman why tailor made? more so than FB or LI or G+ in your opinion?
#SM128
@munnerlynpeter interesting... why do you find it difficult eg this debate...
#SM128
@logbennett why? #SM128
So Q1 today: Is Twitter really ALL about engagement? Chime in. #SM128
Who's feeling fiesty today? Get a little Twitterbate going over here at #SM128 in a few.... #SM128
#SM128 starts in 16 minutes... you joining in? Talking about the evolution of Twitter -- what's working and what's not. Join me?
I'm Feeling a little fiesty today. Let's get it on over at #SM128 @12 EST -- talk about how Twitter ISN'T just about engagement.
Talk w/me? RT @jasonbreed: #socialmedia chat host is @tommartin. Today noon ET. Topic: Evolution of Twitter Join us, follow #sm128
I'm Feeling a little fiesty today. Let's get it on over at #SM128 @12 EST -- talk about how Twitter ISN'T just about engagement.
@ShellyKramer Corp Blogging & SEO::: naaahhh, that Google site is overrated ;-) #sm123
@CathyWebSavvyPR @berkson0 @BarryBirkett AMEN! to that #sm123
@ShellyKramer yes agree.. how to should focus on totality vs brevity to really be helpful #bookmarkPost cc @Marc_Meyer #sm123
@ShellyKramer @Marc_Meyer like to vary it... sometimes folks need depth to fully answer the question & b helpful #sm123
@CathyWebSavvyPR @berkson0 @BarryBirkett AMEN! to that #sm123
@ShellyKramer yes agree.. how to should focus on totality vs brevity to really be helpful #bookmarkPost cc @Marc_Meyer #sm123
@ShellyKramer @Marc_Meyer like to vary it... sometimes folks need depth to fully answer the question & b helpful #sm123
@shellykramer think corp blog can be as easy as organic FAQ. listen for Q's customers ask, then write post on most popular #sm123
@ShellyKramer me
#sm123
ought 2B a good one RT @shellykramer: RT @dgcattaneo: @jgombita Topic Blogging 4 the top of the sales funnel. Host? @ShellyKramer #sm123
@tamadear nicely done ma'am... as always you rawk #sm115
bingo RT @tamadear: @markkrupinski Id beware a fluid strategy -- easy 2 get lost. Tactics, however, should shift based on what works. #sm115
@LisaDJenkins managing a brand just for the money #sm115
@markkrupinski is it the strategy that is fluid or the tactics? cc @tamadear #sm115
@LisaDJenkins guess you could...but never seen it work. You have to love the brand to be the brand. #sm115
@webby2001 conceal what fact? #sm115
@nealwiser see no reason they couldn't duke it out... if context was right... #sm115
Totally! RT @megfowler: I think you have to be a customer to be an advocate for a brand. You cant push out what isnt a part of you. #sm115
@tamadear especially helpful when you have a stronger brand help build a weaker one online #sm115
@tamadear easiest way is to have the brands talk to each other online... sometimes even co-host events, etc. Seen it work well. #sm115
@tamadear cross pollination of ideas, events, followers (if within same or complimentary categories) #sm115
@EliIngraham think you hire with the brand character in mind... cc @megfowler @johnfrost #sm115
@tamadear think of it like acting... playing a role, define the character then stay in that character. #sm115
LUV RT @appleboxstudios: @NealWiser The new RV's have a built in social platform-it's called a Grill :) #sm114
This has been fun...thanks @jasonfalls for hosting and @Marc_Meyer u'all rock but gotta run... ciao #sm114
@NealWiser maybe, maybe not -- especially on accuracy issue. I've seen face to face w/20 peeps deliver better info than 300 complets #sm114
This has been fun...thanks @jasonfalls for hosting and @Marc_Meyer u'all rock but gotta run... ciao #sm114
@mhandy1 see it all as complimentary... face to face, phone, socme -- pick right channel for task at hand. #Integrate #sm114
@webby2001 as long as @Marc_Meyer is driving... I'm in... maybe after you release your 2012 rsch? #sm114
@NealWiser maybe, maybe not -- especially on accuracy issue. I've seen face to face w/20 peeps deliver better info than 300 complets #sm114
@webby2001 as long as @Marc_Meyer is driving... I'm in... maybe after you release your 2012 rsch? #sm114
@mhandy1 but remember the original Q -- insights... don't need continuous reach to get insights. one off works just fine #sm114
@Marc_Meyer what'cha have in mind brother? #sm114
@Marc_Meyer bet I could reach as many folks with an RV, whistlestop tour as I could on Twitter. Follower <> reach. IMO #sm114
@Marc_Meyer bet I could reach as many folks with an RV, whistlestop tour as I could on Twitter. Follower <> reach. IMO #sm114
@mikesgene so to you #SocMe is a platform? Set of platforms? I'd argue it's an approach, philosophy not platform cc @jbombita #sm114
@jgombita socme doesn't just happen online -- biggest miss most marketers make. SocMe: It's a philosophy not a platform. #sm114
@jgombita how is face to face less of a socme platform than say twitter - it's all convos #sm114
@jgombita socme doesn't just happen online -- biggest miss most marketers make. SocMe: It's a philosophy not a platform. #sm114
@jgombita how is face to face less of a socme platform than say twitter - it's all convos #sm114
@JasonFalls Q4: a face to face discussion with a customer -- still the best social media platform I've ever found #sm114
@JasonFalls Q4: a face to face discussion with a customer -- still the best social media platform I've ever found #sm114
@JasonFalls @SueSpaight FB data no diff than comment card at restaurant -- only the good ones get through...but still has value #sm114
@NealWiser OOH = out of home (ie outdoor) #sm114
@NealWiser OOH = out of home (ie outdoor) #sm114
@NealWiser @JasonFalls Jason reminds me of our first debate - ability to quantify that OOH drives rev$ LOL #sm114
@JasonFalls agree..
#sm114
@NealWiser @JasonFalls Jason reminds me of our first debate - ability to quantify that OOH drives rev$ LOL #sm114
@arierich @JasonFalls maybe but have done rsch on Twitter and then validated through quant- but twit data must b highly directional #sm114
@JasonFalls agree..
#sm114
@mhandy1 @MediasRes @JasonFalls if you're ever shown the raw data, which so often we're not... #sm114
@arierich @JasonFalls maybe but have done rsch on Twitter and then validated through quant- but twit data must b highly directional #sm114
@SueSpaight yep -- insight is in the details and nuance
#sm114
@mhandy1 @MediasRes @JasonFalls if you're ever shown the raw data, which so often we're not... #sm114
@JasonFalls @webby2001 @Marc_Meyer think u can automate collection of data but not analysis - has to be a smart human doing that #sm114
@JasonFalls @mhandy1 but remember, u can make data say anything if you torture it long enough. #sm114
@drewhslater no such thing as an impression -- only an opportunity to have made an impression - so agree, misleading #sm114
@JasonFalls @mhandy1 but remember, u can make data say anything if you torture it long enough. #sm114
@drewhslater no such thing as an impression -- only an opportunity to have made an impression - so agree, misleading #sm114
@JasonFalls @webby2001 @Marc_Meyer think u can automate collection of data but not analysis - has to be a smart human doing that #sm114
@JasonFalls agree - analyze the language and looks for trends/commonalities.. can be great insight tool/brand dev tool #sm114
@JasonFalls agree - analyze the language and looks for trends/commonalities.. can be great insight tool/brand dev tool #sm114
@JasonFalls Q2: study the language... so many insights in language #sm114
@JasonFalls Q2: study the language... so many insights in language #sm114
hope 2 make RT @marc_meyer: 8 mins to #socialmedia chat w/ @RedheadWriting discussing Disruptive Forces of Social Content. #sm110
@ambercleveland @narciso17 @verilliance gotta run -- been nice chatting - you too @Bethharte --ciao all #sm102
@ambercleveland would u say it in front of your mom? Would you say it in front of your boss. If so, probably Ok. if not, *delete* #sm102
@ambercleveland 4 inches, 10 pages... more about the dust factor than size IMO -- really only need 2 thoughts IMO #sm102
@Verilliance yep. fear only works until point where the fearful finally figure out a way to overcome fear. Loyalty is forever. #sm102
@ambercleveland we'll apologize later ;-) me too. #sm102
@Narciso17 if u got fired tomorrow -- how long b4 u have another job? Fear is not good motivator. @ambercleveland #sm102
@ambercleveland yes but all for not if they don't remember. Looking at 4 inch training binder on my shelf gathering dust ;-) #sm102
@Narciso17 thanks... glad you agree #sm102
@ambercleveland yes but all for not if they don't remember. Looking at 4 inch training binder on my shelf gathering dust ;-) #sm102
@ambercleveland agree. best guideline doc I ever wrote had 12 guidelines in english. 2yr latr, not one incident = adoptable #sm102
@Narciso17 thanks... glad you agree #sm102
@ambercleveland by focusing what happens AFTER emplye goofs up, co's not preventing problem (goal of guidelines in first place) #sm102
@ambercleveland it's the "fired" part that bothers me. Gr8 u can fire me. But damage done. So big woop. Doesn't solve REAL prob #sm102
@ken_rosen but funny how so many folks don't try to inspire (guidelines) but instead focus on legal enforcement (language) shame #sm102
@ambercleveland yes, not saying no guidelines just saying write them so I WANT to follow not FEAR if I don't cc @jasonbreed #sm102
@jasonbreed think ? isn't how to scale but how scaling diff than normal campaigns - not linear curve which makes hard @BethHarte #sm102
@jasonbreed agree goal of SocMe policy often *enforceable* when should be *adoptab* cc @BethHarte @ambercleveland #sm102
agree embrace random RT @BethHarte: RT @j_fuji personable, emotionally intelligent ppl who think fast = key to spontaneous content. #sm102
@augieray looks like we'll have to continue this later... gotta run to a quick client thing.... thx for hosting #SM92 cheers
@augieray not to mention "buying" versus "earning" the consumer's love & support cc @moranashley @martinjason #SM92
@augieray not to mention "buying" versus "earning" the consumer's love & support cc @moranashley @martinjason #SM92
@augieray go on... re: incentives & FTC cc @moranashley @martinjason #SM92
@dariasteigman hey there... long time no tweet... *waiving* #sm92
@dariasteigman hey there... long time no tweet... *waiving* #sm92
@moranashley @martinjason what do you mean by incentives to respond to? #SM92
@martinjason agree. Difference between wanting buzz and being buzzable #SM92
@martinjason agree. Difference between wanting buzz and being buzzable #SM92
@martinjason I think they need to start by building products/services worthy of con