@maggiefox agree. trad comp models in ad agencies do create barrier to adoption. mass media margins higher cost to deliver svc lower #sm43
RT @edwardboches: clients know their biz & hopefully their consumr agencies know how 2 attract, engage, persuade & in future mobilize #sm37
@edwardboches how r u getting clients & u agency to embrace convo vs interruption approach? #sm37
@edwardboches how r u getting clients & u agency to embrace convo vs interruption approach? #sm37
RT @josh10x: RT @socialtality: For agencies to stay relevant, theyre going to need to learn to quantify the value of the conversation #sm37
@Marc_Meyer I think it is just that old habits die hard. Spend 20 years thinking of mkting as an ad... hard to think of it as convo #sm37
@Marc_Meyer I think it is just that old habits die hard. Spend 20 years thinking of mkting as an ad... hard to think of it as convo #sm37
@edwardboches think interruption will become starting point for convo vs end point of sale #sm37
@edwardboches think interruption will become starting point for convo vs end point of sale #sm37
@edwardboches don't think interruption is dead but certainly playing a diff role in the marketing funnel #sm37
@Marc_Meyer @edwardboches but how do you change biz model when clients won't fundamentally alter comp$ model? #sm37
@edwardboches don't think interruption is dead but certainly playing a diff role in the marketing funnel #sm37
@Marc_Meyer @edwardboches but how do you change biz model when clients won't fundamentally alter comp$ model? #sm37
this looks like a great #socialmedia chat today RT @Marc_Meyer: @edwardboches fire away..#sm37
this looks like a great #socialmedia chat today RT @Marc_Meyer: @edwardboches fire away..#sm37
RT @Marc_Meyer: Today at noon, we have Mullen's chief social media officer @edwardboches hosting our #socialmedia tweetchat join us #sm37
or tiptoe RT @jsandford: @ikepigott @Marc_Meyer @TomMartin You shouldnt jump in2 the convo; you have to fall into it and trust. #sm35
FTC alert ;-) RT @BethHarte: @TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. #sm35
@ikepigott u sound like buzz lightyear ;) #sm35
@dariasteigman yes face that issue every day with national clients that span timezones, cultures, etc #sm35
me 2 RT @Tbeffs: sure there r many small/local biz doing well, just dont get the limelight. Id love 2 hear more of their stories #sm35 #sm35
great thought RT @Marc_Meyer: @TomMartin a willingness to fail but fail forward #sm35
@IIZLIZ how does she connect with them in first place? #sm35
Hi I'm me. Let's talk about me. U will luv me. ;) RT @denvan: @jsandford Like walking up to group at party touting yourself. #sm35 #sm35
@Marc_Meyer why do you think those co's have been able to "do it right"? #sm35
@dariasteigman do their employees tweet, etc.?
#sm35
RT @denvan: Q2: Agencies need to formalize listening and absorbing customer expectations / input / reactions as part of the big plan. #sm35
So it would seem that Patagonia is going a good job of convo vs campaign. Anyone else know of agency/brand doing it right? #sm35
Q3. What are some examples of brands or agencies that have succeeded in making the jump from campaign to conversation? #sm35
Y'all are killin it... let's finish up with this next Q. #sm35
@andrewmueller but can't you say you stand for something but then in truth you don't? Is that really making a brand promise? #sm35
@KeithBurtis you've got a date. we'll take a cab this time ;-) #sm35
@andrewmueller @bethharte do you have to "say" you stand for somehing or can u just demonstrate it via SocMe? #sm35
@KeithBurtis smart person #sm35
y'all are rockin it...sorry if i'm falling behind... keep it coming. #sm35
@jsandford so talk around the brand vs about the brand? #sm35
Q3. What are some examples of brands or agencies that have succeeded in making the jump from campaign to conversation? #sm35
Y'all are killin it... let's finish up with this next Q. #sm35
@andrewmueller but can't you say you stand for something but then in truth you don't? Is that really making a brand promise? #sm35
@KeithBurtis you've got a date. we'll take a cab this time ;-) #sm35
@andrewmueller @bethharte do you have to "say" you stand for somehing or can u just demonstrate it via SocMe? #sm35
@KeithBurtis smart person #sm35
y'all are rockin it...sorry if i'm falling behind... keep it coming. #sm35
@jsandford so talk around the brand vs about the brand? #sm35
or tiptoe RT @jsandford: @ikepigott @Marc_Meyer @TomMartin You shouldnt jump in2 the convo; you have to fall into it and trust. #sm35
FTC alert ;-) RT @BethHarte: @TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. #sm35
@ikepigott u sound like buzz lightyear ;) #sm35
@dariasteigman yes face that issue every day with national clients that span timezones, cultures, etc #sm35
me 2 RT @Tbeffs: sure there r many small/local biz doing well, just dont get the limelight. Id love 2 hear more of their stories #sm35 #sm35
great thought RT @Marc_Meyer: @TomMartin a willingness to fail but fail forward #sm35
@IIZLIZ how does she connect with them in first place? #sm35
Hi I'm me. Let's talk about me. U will luv me. ;) RT @denvan: @jsandford Like walking up to group at party touting yourself. #sm35 #sm35
@Marc_Meyer why do you think those co's have been able to "do it right"? #sm35
@dariasteigman do their employees tweet, etc.?
#sm35
RT @denvan: Q2: Agencies need to formalize listening and absorbing customer expectations / input / reactions as part of the big plan. #sm35
So it would seem that Patagonia is going a good job of convo vs campaign. Anyone else know of agency/brand doing it right? #sm35
@elhoust agree. orgs that get it benefit from ROI on sales/leads AND feedback loop that replaces focus groups ;-) #sm35
@BethHarte but what if cust wants something that not in brands long term best interest? ie BMW used to be yuppie car #sm35
@dariasteigman agencies or clients? Do agencies really drive that or do clients with their compensation models? #sm35
In what way? RT @Marc_Meyer: Change the culture first #sm35
like this idea RT @jsandford: @TomMartin I would say that ancillary marketing within conversation is where youd want to be. #sm35
Q2 So how do ad agencies have to change in order to create conversations instead of campaigns? #sm35
Q1a so is there such a thing as a marketing conversation? #sm35
@MBerman1 exactly. will it alienate vegans? maybe but sport mkt is so much larger maybe that it pays off? #sm35
yes it does RT @Sue_Anne: @TomMartin Doesnt it go back to the setting goals? Why does the client want to be involved in socmed? #sm35
@BethHarte agree they should. otherwise, lose their brand #sm35
@BethHarte but what if cust wants something that not in brands long term best interest? ie BMW used to be yuppie car #sm35
@KeithBurtis really? what does Nutella enable? But I know a lot of folks that love that stuff and will talk about it all day long #sm35
so how do you integrate SocMe with a Media planner's job? RT @andrewmueller: @MBerman1 Yes, Social Media should bridge silos #sm35
@elhoust agree. orgs that get it benefit from ROI on sales/leads AND feedback loop that replaces focus groups ;-) #sm35
@andrewmueller i hope not #sm35
Q2 So how do ad agencies have to change in order to create conversations instead of campaigns? #sm35
Q1a so is there such a thing as a marketing conversation? #sm35
agree RT @andrewmueller:RT @jsandford:Agencies have 2 know brand culture +target stimulating side-channel convo related 2 brands goals #sm35
@MBerman1 exactly. will it alienate vegans? maybe but sport mkt is so much larger maybe that it pays off? #sm35
RT @whodak: RE Q2 - Agencies should think of a brands social content like physical product, it carries the brands aesthetic & quality #sm35
yep totally agree RT @Tbeffs: Were getting ahead of ourselves. This is a huge shift all around w/in Brand Structure & Agencies. #sm35 #sm35
yes it does RT @Sue_Anne: @TomMartin Doesnt it go back to the setting goals? Why does the client want to be involved in socmed? #sm35
@KeithBurtis agree but would you join a convo of other outdoorsmen that was underwritten by outdoor brands? #sm35
@BethHarte agree they should. otherwise, lose their brand #sm35
think agencies can transition RT @jasonbreed: @Tbeffs so does it take a complete re-start like @dachis can existing agency transition? #sm35
like this idea RT @jsandford: @TomMartin I would say that ancillary marketing within conversation is where youd want to be. #sm35
@KeithBurtis fair assumption #sm35
In what way? RT @Marc_Meyer: Change the culture first #sm35
@andrewmueller i hope not #sm35
@KeithBurtis really? what does Nutella enable? But I know a lot of folks that love that stuff and will talk about it all day long #sm35
so how do you integrate SocMe with a Media planner's job? RT @andrewmueller: @MBerman1 Yes, Social Media should bridge silos #sm35
@dariasteigman agencies or clients? Do agencies really drive that or do clients with their compensation models? #sm35
@KeithBurtis agree but would you join a convo of other outdoorsmen that was underwritten by outdoor brands? #sm35
think agencies can transition RT @jasonbreed: @Tbeffs so does it take a complete re-start like @dachis can existing agency transition? #sm35
@KeithBurtis fair assumption #sm35
agree RT @andrewmueller:RT @jsandford:Agencies have 2 know brand culture +target stimulating side-channel convo related 2 brands goals #sm35
RT @whodak: RE Q2 - Agencies should think of a brands social content like physical product, it carries the brands aesthetic & quality #sm35
yep totally agree RT @Tbeffs: Were getting ahead of ourselves. This is a huge shift all around w/in Brand Structure & Agencies. #sm35 #sm35
bring it on dog...RT @Marc_Meyer: I hope @tommartin is ready. 4 #socialmedia tweetchat. http://bit.ly/8gdJZO #sm35
RT @jsandford: @Marc_Meyer To that I would say -- what are orgs doing to keep the convo going "outside the envelope"? #sm35
@andrewmueller but now days isn't everything about brand? it all reflects on the core brand - mkting, svc, socme, all of it #sm35
@elhoust totally agree not a new DM channel #sm35
@ikepigott @marc_meyer agree. convo for convo sake equals unemployment #sm35
@smurdoff so maybe campaign is instigator to conversation? #sm35
like Dominos RT @robbievitrano: RT @dariasteigman: Need to move from monologue to dialogue. Marketing as a service. Offer utility. #sm35
or maybe old habits dying hard? RT @Tbeffs: Q1:Lets not forget the campaign cycle is also due to budget allocation #sm35
follow up to previous RT LCD = lowest common denominator #sm35
Luv this RT @DWesterberg: #sm35 Convo allows you 2 care/respond/deal w/the individual customers experience, campaigns water down LCD #sm35
@dariasteigman @marc_meyer maybe the better term is "nudge" instead of "push"?? #sm35
good ? here RT @Marc_Meyer: @jsandford so is the term social media campaign then oxymoronic? #sm35
@jasonbreed is convo about what they want to buy or maybe goal is to understand what they might want to buy? #sm35
like this RT @jsandford: @TomMartin A campaign intends to change behavior based on 1-way comm. A convo is 2 way and may be iterative. #sm35
@jonnytee can a convo not be focused on achieving a clear objective say brand perception movement? #sm35
Q1 What is the difference between a marketing campaign and a customer conversation? #sm35
fixin to host #sm35 -- apology in advance for volume of tweets in my stream over next hour.
@dariasteigman me too
#sm35
TweetChat open: check. TweetDeck open: check Water: check Rockin music: check. Think I'm ready to kick it at #Sm35 u comin? t minus 5 min
RT @Marc_Meyer: Agencies-what sayeth you? chat in 20: Why brands need 2 evolve out of campaign thinking: http://bit.ly/8gdJZO #sm35
@hkremer but what if client doens't know how to define? #sm35
yep RT @Sue_Anne: For some companies / orgs the conversation isnt happening yet, so they need to create the conversation. #sm35
@elhoust maybe. but the reality is for a brand, it's all about leads/sales. They aren't doing this as a hobby. #sm35
Today's #socialmedia chat we'll talk about why brands need 2 evolve out of campaign thinking http://bit.ly/9SzmT follow #sm35 12 EST
RT @Tbeffs: Whoop-Whoop My Man @TomMartin's rockin nxt SocMed chat.Stop Campaigning & Start Conversing 12 EST #sm35 http://bit.ly/5r8G5m
I'm hosting this 2day. Join me?? 'Why brands need 2 evolve out of campaign thinking' http://bit.ly/9SzmT follow #sm35 12 EST
kind of glad they weren't ;-) RT @Marc_Meyer: @BethHarte Agree. Brands/agencies should have been listening/watching this tweetchat #sm35
or tiptoe RT @jsandford: @ikepigott @Marc_Meyer @TomMartin You shouldnt jump in2 the convo; you have to fall into it and trust. #sm35
FTC alert ;-) RT @BethHarte: @TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. #sm35
@ikepigott u sound like buzz lightyear ;) #sm35
@ikepigott @marc_meyer ike thinks Jamie needs to host... #sm35
@SuzanneVara think you can keep it going. once the door is open, be interesting, be helpful, keeps convo going #sm35
Y'all rocked it today... really great stuff. so much to revisit and think about. Thanks for playing along. #sm35
@Tbeffs agree. wish they'd just call it Conversational Marketing instead #sm35
@Marc_Meyer but if you come and I don't like you I block you. free or not, it's an invite no? #sm35
RT @Tbeffs: Q2: can I get crazy? what about Institutions or public/private sectors, w cross over success? #sm35
totally agree RT @techguerilla: @TomMartin Actually, I'd say in SM you have to be interesting enough to be invited to the conversation #sm35
@elhoust thanks for coming too.... #socialmedia #sm35
@AndrewMueller enjoyed it. thanks for joining us #sm35
@Tbeffs thx. loved your contributions good POV #sm35
@elhoust thanks for coming too.... #socialmedia #sm35
Today's #socialmedia chat we'll talk about why brands need 2 evolve out of campaign thinking http://bit.ly/9SzmT follow #sm35 12 EST
Today's #socialmedia chat we'll talk about why brands need 2 evolve out of campaign thinking http://bit.ly/9SzmT follow #sm35 12 EST
@SueSpaight awwwww shame. miss you ;-) #socialmedia
RT @Marc_Meyer: Just got off the phone with @tommartin about next weeks #socialmedia Tweetchat topic-Gonna be a good one
RT @Marc_Meyer: Just got off the phone with @tommartin about next weeks #socialmedia Tweetchat topic-Gonna be a good one
being authentic means.... being honest I think. upfront and direct.
#sm34
being authentic means.... being honest I think. upfront and direct.
#sm34
@Marc_Meyer @jacobm @jasonbreed excellent as always. #sm33
@Marc_Meyer like any other mkting program some work, some fail. in failure there is learning. which is an ROI of it's own kind #sm33
@Marc_Meyer like any other mkting program some work, some fail. in failure there is learning. which is an ROI of it's own kind #sm33
@saramiller your goal could be to sell widgets but also reduce cust churn - big issue in your industry #sm33
@jasonbreed not sure I'd agree... customer churn has a bigger price than most co's attribute. #sm33
@jasonbreed roi def seems limiting 2 me. what about permission to fail thus reducing customer churn. would that not be roi? #sm33
@jasonbreed roi def seems limiting 2 me. what about permission to fail thus reducing customer churn. would that not be roi? #sm33
good point RT @Dmattcarter: @smurdoff Agree. The road may be paved through savings rather than sales. #sm33
good point RT @Dmattcarter: @smurdoff Agree. The road may be paved through savings rather than sales. #sm33
Q for group: does "discovery" count as ROI? ie, discover a new product usage via SM but prdt R&D not goal of SM plan #sm33
@Dmattcarter well. thx. didn't realize that was u. #sm33
agree RT @cmwooll: Q2: U have 2 start w/end in mind, w/goals U can track 4 achievement. Execs want 2 C plan implemented w/results. #sm33
agree RT @cmwooll: Q2: U have 2 start w/end in mind, w/goals U can track 4 achievement. Execs want 2 C plan implemented w/results. #sm33
@jacobm sales, earned mentions/media that link to SM efforts, voiced brand conversion, net promoter scores, etc #sm33
@jacobm sales, earned mentions/media that link to SM efforts, voiced brand conversion, net promoter scores, etc #sm33
@jacobm sales, earned mentions/media that link to SM efforts, voiced brand conversion, net promoter scores, etc #sm33
@jacobm @smurdoff also think you need to consider "how long" SM effect won't be immediate #sm33
@jacobm @smurdoff also think you need to consider "how long" SM effect won't be immediate #sm33
@glenbornjobs but a phone call = interruption. A tweet = invitation. Busy execs prefer invitation IMHO #socialmedia
@glenbornjobs but a phone call = interruption. A tweet = invitation. Busy execs prefer invitation IMHO #socialmedia
@aaronstrout @marc_meyer gotta run to appt...but thx for great chat and letting me play along. ciao all #socialmedia
@aaronstrout http://gist.com/ and they just announced an iPhone app too #socialmedia
@jonnytee how do you like Gist... started playing with it... still early 4 me. #socialmedia
agree RT @marksylvester: all about building rapport, cold/warm/hot calls require social skills-blding rapport is important one #socialmedia
@glenbornjobs but do you know my problem and can tell me in 30 sec how you can solve it? #socialmedia
@aaronstrout @FragKenny SCRM best use=low risk relationship starter. From there you'll hear opps if they exist. #socialmedia
Think one of best uses of SCRM is to make every call a "warm call" #socialmedia
Think one of best uses of SCRM is to make every call a "warm call" #socialmedia
yep RT @Marc_Meyer: The front of the house or the social part needs to speak more and capture less. Conversations remember? #socialmedia
@fragkenny cold call = me spending my time educating you with no immediate reward to me. How is that ever a good thing 4 cust? #socialmedia
@aaronstrout "*approach* is most important" AMEN. Tools come and go. Approach it the right way, that lasts forever. #socialmedia
@aaronstrout Seriously though: SCRM v CRM - just tools. Need to focus on approach. Heart of the "problem" lies there, no? #socialmedia
@aaronstrout @prem_k sales peeps don't need 2 chg ways-should have always being doing it that way "no cold calls" #socialmedia
@Marc_Meyer well then...that takes care of that to-do item on my list. #socialmedia
@Marc_Meyer shhh don't steal my #socialmedia topic for november ;)
@kenburbary Marc_Meyer lovin today's chat. Well done. but duty calls. looking forward to pulling down hashtag later #socialmedia
Also think it important to listen creatively. Sometimes what you "hear" inspires opps for a new convo. Important to sense & act #socialmedia
Also think it important to listen creatively. Sometimes what you "hear" inspires opps for a new convo. Important to sense & act #socialmedia
@gianandrea yep #socialmedia
@hacool yes - plan is important but follow the conversation. #socialmedia
SocMe is one place where success simply breeds more work. Important to understand when starting. #socialmedia
@hacool @chcukhemann agree. need to listen around your brand as much as for your brand to be effective in SocMe #socialmedia
totally agree RT @kenburbary: @Sue_Anne People R biggest expense/resource. Monitoring value isnt in tool, but data. #socialmedia
@kenburbary @chuckhemann and free tools don't allow for longitudinal tracking over time which i find helpful #socialmedia
RT @kenburbary: @wvpmc Thats the key isnt it? Monitor convo first, use data to guide strategy planning. Fact-based decisions! #socialmedia
@kenburbary people wise is hardest. hard to cover 24/7/365 - have to dedicate folks and get buy-in to be on-call all time #socialmedia
we use Radian6 and manual searches, tweetdeck, etc
#socialmedia
topic looks good 2day RT @Marc_Meyer: Consumer Insights 2.0 is topic of 2days #socialmedia chat w/ @KenBurbary http://bit.ly/w5RKp noon EST
topic looks good 2day RT @Marc_Meyer: Consumer Insights 2.0 is topic of 2days #socialmedia chat w/ @KenBurbary http://bit.ly/w5RKp noon EST
@Twitter @Spam can U pls remove these spam accounts - see PDF on this page. Whole block on p1 thx. http://bit.ly/135mBI #socialmedia
@ShannonPalmer @ScottHepburn @billfromsc @The_Real_Atom @elhoust & last but not least @Marc_Meyer GR8 convo 2day. gotta run #socialmedia
RT @jasonbreed: stay away from the regulated side and build following around the cause. Get ideas for new blockbuster products. #socialmedia
Golden
RT @Marc_Meyer: A compliance person who "gets" social media, talk about a niche... #socialmedia
@ScottHepburn don't think u need to 4see them, just B able to understand and creatively work around. Key word: creatively #socialmedia
@ScottHepburn opp is to be able to wade through those regs and still create meaningful SocMe progms, as noted earlier hard hire #socialmedia
@ScottHepburn major opp is to show these reg co's HOW they can use SocMe and stay compliant. Good opp 4 smart SocMe peeps #socialmedia
@lisahoffmann @marc_mayer not only underestmtd but underappreciated I think. Needs those reltshps but many overlook #socialmedia
what he said: RT @ScottHepburn: @Marc_Meyer Agreed. SM time investment always underestimated. #socialmedia
@billfromsc @lisahoffmann yes. I mean seriously, what lawyer could confine themselves to 140 characters??? #socialmedia
@ScottHepburn we primarily use one/two peeps speak 4 brand. Guideline docs/suggestions for everyone else (emplyee). #socialmedia
@The_Real_Atom the witty rich guy??? kidding. Agree. Think you hire for Mkting - train for legal compliance #socialmedia
@Marc_Meyer not in my world. #socialmedia
@The_Real_Atom is there such a thing as a non-multitasking employee?
#socialmedia
@The_Real_Atom @marc_Meyer agree in non-reg indstry. but in reg indstry 2 easy to run afoul of regs, get into big time trble #socialmedia
@Marc_Meyer don't need 2 undstnd legal, but how to stay within guidelines. Where is the envelope? #socialmedia
RT @ScottHepburn: SM in regltd biz=dual chllenge: Find/hire ppl who understand comms AND legal, train those who dont know both. #socialmedia
@Marc_Meyer yes but therein lies the fun yes?? #socialmedia
Q: does SocMe in a regulated industry require more or less creativity than SocMe in non-regulated consumer world? #socialmedia
@Marc_Meyer sure they do. Look @JasonFalls mkting guy that can live within guidelines and do well. hard hire yes..but out there #socialmedia
@ScottHepburn @wvpmc thinks SocMe should be lead by Mkting/PR with an understanding of legal/corp/govt considrations #socialmedia
agree RT @Marc_Meyer: As a self policing entity we have a tendency to pick up our pitch forks and torches pretty quickly #socialmedia
@Marc_Meyer think a blog/twitter nda is a bit much. mostly think you just have to remind folks google never forgets. #socialmedia
@lizstrauss in simplest form: don't do/say/share anything u wouldn't in person in front of your boss. #socialmedia
@lotsofdimples not only the spark, but i've often "worked through" a blog post on twitter first then write it on blog #socialmedia
@ariherzog @davidspinks that's interesting: I'd say content around which conversation/community form. #socialmedia
@DavidSpinks agree... me too, but then you are a participant more than instigator at that point. #socialmedia
agree RT @ariherzog: @DavidSpinks I disagree. The blogger creates the content, but the commenters create the conversation. #socialmedia
@Marc_Meyer think twitter and blog strategies intersect. Twitter drives you to blog. #socialmedia
@Marc_Meyer think twitter and blog strategies intersect. Twitter drives you to blog. #socialmedia
@JasonJHill good point. that's why it should never be "an employee" but a team. IMHO #socialmedia
@JasonJHill good point. that's why it should never be "an employee" but a team. IMHO #socialmedia
@JasonJHill not sure I agree. Relationships are transferable. Requires work and is an art but can be done #socialmedia
@Marc_Meyer @ChrisBrogan thanks for another educational #socialmedia
amen RT @DavidSpinks: @chrisbrogan relationships should B timeless even after sale. else not relationships, strictly leads. #socialmedia
@Marc_Meyer http://www.buzzstream.com/ #socialmedia
@Marc_Meyer maybe but sales cycles are really nothing more than an average. u never know when prospect might be ready #socialmedia
@Marc_Meyer in short term, true. but in long term, constant rltshp bldg= full sales pipeline=you keep u job. #socialmedia
@louziane examples? #socialmedia
Think u have to freely give to others. @chrisbrogan: On @pundster 's point, how do we build trust in the online lead gen world? #socialmedia
@chrisbrogan Q4: depends on user. some folks are really good at putting the shine on you. #socialmedia
Now that's interseting ? RT @chrisbrogan: Q4 how fast do new tools expose "fake" interest in you as ppl try to build leads? #socialmedia
@DavidSpinks well that is true. the world will always have asshats. #socialmedia
@DavidSpinks well that is true. the world will always have asshats. #socialmedia
@DavidSpinks @chrisbrogan think you strive for relationships and then be thankful if one turns into lead #socialmedia
RT @ajmunn: Lead gen for me implies the search/prospects. Using social media tools to search, listen & understand need #socialmedia
@chrisbrogan think lead gen can be more 'transactional' where 'relationship blding" is for the long haul?? #socialmedia
@Marc_Meyer think lead gen in socme requires you to put yourself out there 1st - give folks chance to find u #socialmedia
Totally agree RT @chrisbrogan: lead gen requires attention. As attention grows scarce, we listen first 2 people we "know" #socialmedia
RT @Marc_Meyer: 5 minutes out for todays #socialmedia chat with your cordial accommodating hosts @marc_meyer and @jasonbreed #socialmedia
@Marc_Meyer nice.... was tuning into to hear Chris but hey, who can turn down a twofer #socialmedia
@Tribal_Gothic this 1's 4 U: How to join Twitter Hashtag chats like #blogchat or #socialmedia http://bit.ly/GvgG1
Nola Peeps, @Marc_Meyer has @ChrisBrogan on his #SocialMedia today at 11am CENTRAL time. Maybe you should stop by?
@Marc_Meyer so who is today's host on #SocialMedia?
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
@Marc_Meyer great stuff today. @mediaphyter 's ?'s really got the group going. #socialmedia
@DavidSpinks also strong personal brand means only the right co's contact me 4 work. weeds out those that will be bad match. #socialmedia
@DavidSpinks because shiny things can distract you and cloud your brand. My brand=my reputation=my paycheck. #socialmedia
@AmberCadabra: @DavidSpinks you are what you create/share/say and everyone can see it unvarnished. Beauty of SocMe branding #socialmedia
RT @AmberCadabra: @DavidSpinks no semantic hairs. Agree. Great thing about SocMe - there is no saying, only showing. #socialmedia
Totally agree RT @DavidSpinks: @TomMartin exactly. reputation should B part, if not the main focus, of U personal brand. IMO #socialmedia
Did you know that over 1 million twitter users don't follow @chrisbrogan? Fame/Visibility - it's all relative #socialmedia
@AmberCadabra think reputation can be result of personal branding done correctly #socialmedia
@kamichat why can't personal brand be built on basis of content you create/share in SocMe world? #socialmedia
Why does PB have to be 'spoken'? RT @kamichat: Reputation is what people say about U personal branding is what U say about U #socialmedia
@mediaphyter Seems to me helpful, selfless folks do better than "those guys" at least in SocMe world #socialmedia
@jmacofearth this is what I think about personal brands http://budurl.com/y9p4 #socialmedia
Hope u right. RT @dannybrown: Q2: Anyone can brand themselves with creative BS - the $ will only come by proving it's not BS #socialmedia
@Marc_Meyer think it is just PC to poo poo fame. but fame=opp what matters is how u use any fame u have #socialmedia
@chrisbrogan: @mediaphyter Q 4 U. Would big co's be so willing to hire you if you weren't an "A" list kind of guy? #socialmedia
RT @kenwheaton: @TomMartin Hell, forget @chrisbrogan, my mom's never heard of social media! #socialmedia
@mediaphyter don't even think 'reach' is right. 'influence' most appropriate IMO #socialmedia
@mediaphyter our co hopes to convert any socme 'fame' to leads that convert to clients. pretty simple. #socialmedia
@mediaphyter i guess our company hopes any 'fame' i can generate will translate to biz leads that become clients #socialmedia
@Marc_Meyer do my best to drop in #socialmedia
@Marc_Meyer 11a central right??? #socialmedia
@KeithBurtis thanks for hosting. good stuff. lots of food for thought. #Socialmedia
@MiguelALlano also don't think you can 'create' buzz only be 'buzzable' #socialmedia
@Miguelallano change discussion to R&D oriented goals. Show category level discussion. Talk about how they might enter #socialmedia
@KeithBurtis 1,000 of smaller clients Argggg sure fire way to unprofitability ;-)) LOL #socialmedia
@Tbeffs breeds confidence that you/your team is ready for inevitable or unplanned failure #socialmedia
@KeithBurtis agree but what metric do YOU use for lifetime value? That's eht ? I struggle with when talking w/clients #socialmedia
@JeffHurt My plans always include a few "easy" wins. Clients/Bosses need to see wins to believe further effort worthwhile #socialmedia
But a reality we must work within I think. RT @Miguelallano: @evelynso But trying it out for a limited time is worst #socialmedia
RT @KeithBurtis: @TomMartin Yes, a plan gives you benchmarks, and definitions of goals. Not a roadmap #socialmedia
@Tbeffs I think @KeithBurtis was saying without a plan there can be no progress. progress requires start/finish point. IMHO #socialmedia
@KeithBurtis that's interesting. care to expand? #socialmedia
@KeithBurtis agree but also think you must literally plan to fail. SocMe is so new, failure is the price of entry I think #socialmedia
How Del Monte used SM to create a new pet food in only 6 weeks. Interesting #socialmedia video case study http://bit.ly/QhmQt
RT @GeoffLiving: @bcavanaugh I like the idea of infusing CEO and exec meetings w/ #socialmedia. It provides a show rather than another tell.
Interesting: we seem to be saying that major SocMe adoption hurdles R: knowledge, proof, culture and fear. #socialmedia
Interesting: we seem to be saying that major SocMe adoption hurdles R: knowledge, proof, culture and fear. #socialmedia
Since when do you need a case study to prove engaging consumers is a good thing? Sad that so many need Case Study as crutch #socialmedia
@dannybrown that is going to be tough. consultants think client paying for voodoo magic only conslt knows... #socialmedia
@dannybrown LOL at consultants tweet. sad but true
#socialmedia
@GeoffLiving agree. Mgmt needs to let peeps know it ok to fail, not ok to stop/not learn. First step in real movement #socialmedia
@Marc_Meyer find their excitement button. show them how interactive/SocMe is exciting - then they at least want change
#socialmedia
Q1 - 2nd answer - getting folks to commit the time. Can't just do SocMe 9-5. Have to live it, not just work at it.
#socialmedia
@GeoffLiving biggest chlg is commitment to ongoing learning. If U not learning you r falling behind. hasn't always Bn that way
#socialmedia
@Marc_Meyer ahhh didn't realize it had started #socialmedia
@Marc_Meyer yes agree. grid needs a tip that opens to a funnel. not efficient for all to listen to everything. #socialmedia
@jbc95a @jasonbreed wishful thinking. If they were, more co's would be embracing SM in short order. That's not the case. #socialmedia
@jasonbreed now there is a question. How do you "prove" the need for SM to a successful company? #socialmedia
@jasonbreed that didn't take long for someone to say...honestly, it's what we do. but could do same with google alerts. #socialmedia
@davidalston we set up daily email alerts from our Radian dashboard. So clients are seeing the conversation
#socialmedia
@davidalston u need mkting strategy peeps to turn knowledge into actionable tactics. Often a missing part of SM team #socialmedia
@Marc_Meyer think that is a big idea "listening for what isn't being said" often overlooked aspect of SM strategy #socialmedia
RT Tbeffs Ditto Q2: w listenting, dont forget "The most important thing in Communication is hearing what isn't said" #socialmedia
@davidalston i'd also add u should listen for competitive movements #socialmedia
@davidalston opportunity, failure, ambassadors
#socialmedia
@dustinrowley agree mgmt is very interested, just scared to start
#socialmedia
@davidalston don't u think that consumers just want an easy comm channel to the brands they love - that is what SM is 2 them?
#socialmedia
Think companies need to make sure the right person behind the brand is responding - case by case basis #socialmedia
companies need to be willing to trade control for conversation
#socialmedia
@davidalston starting #socialmedia unpanel - creating a corporate listening grid.
RT: In 1 hour @davidalston will be hosting #socialmedia Unpanel on listening grids, here on Twitter http://twurl.nl/gzn8zy
@JasonFalls don't know if connected to Twitter or people on Twitter - probably the latter.
#socialmedia
@jasonFalls here is a link to DirecTV example http://budurl.com/TomMartin4 more than I can put in 140 characters
#socialmedia
@JasonFalls They actually do a pretty good job. Even pointed me to their iPhone app when it came out.
#socialmedia
DirectTV. Answered my question, fixed a cust svc issue and continue to communicate with me eve now, after issue over
#socialmedia
