@jasonbreed @marc_meyer Thanks for the invite to host #SM128 -- great time... good convo and interesting peeps.
@jgombita @Marc_Meyer only let's me do this once a year... ;-)) #SM128
@anatheaT @dariasteigan @lauren_dugan - nice chatting ladies... have a great rest of the day. #SM128
TY sir- un as always RT @Marc_Meyer: Wow kick ass #tweetchat but I expected that from @tommartin & his merry bRand. #sm128 nice work. #SM128
@KRLROSE thanks for joining... was festive as always #SM128
@dgcattaneo do what i do: write their twitter handle in pub bathroom "for a good time @brand" -- snarky but fun #SM128
@dariasteigman yes today's chat was brought to you by the Beef Council... it's what's for lunch LOL ;-) #SM128
Calling all #NOLA restaurants RT @dgcattaneo: @tommartin dont mention restaurants, next thing you know their SM will send offers #SM128
@jgombita we're here all week, two shows on Saturday cc @Marc_Meyer #SM128
@Marc_Meyer I prefer THE brand vs A brand sir... ;)
cc @jgombita #SM128
@dgcattaneo maybe you should tweet Morton's ;-) *devilish laugh* #SM128
@dgcattaneo maybe you should tweet Morton's ;-) *devilish laugh* #SM128
@techguerilla tell us kind sir... what kind of tweeter are you and why? Q3 one word description. #SM128
@jgombita but of course. but that wasn't @Marc_Meyer 's original tweet. His was "if you tweet them and you get silence" #SM128
@jgombita never said special... answering tweet w/prob & offering resolution is not special. I'm not asking them 2 send me a steak #SM128
@jgombita and I'd call that employee "the brand" for as long as we were on the phone cc @Marc_Meyer #SM128
@jgombita what's special about answering the social phone? i'd say that's expected #SM128
@jgombita @Marc_Meyer that's mostly why i seldom use the phone anymore to call brands. #SM128
no. R U engager, curator, comedian... one word description folks: and why... RT @dgcattaneo: Q3 Is this a trick question? #SM128
@Ken_Rosen your choice sir
#SM128
@Marc_Meyer yes. if you're hear answer the darn phone. Otherwise, don't set up service.
#SM128
@Ken_Rosen your choice sir
#SM128
Ok... into the home stretch: Honesty Time:
Q3: What kind of Twitter user are you / why? #SM128
@Marc_Meyer yes kind of ... hence my curiosity. And Q #SM128
@rednikki agree
#SM128
@Marc_Meyer yes kind of ... hence my curiosity. And Q #SM128
Good Q - any1? RT @jgombita: If you are following the "personalities" behind the brands...whatchagonnado when they leave the company? #SM128
@samfiorella and by stuff he means upgrade ;-)))) cc @Marc_Meyer #SM128
@AndrewMueller @BevHillsPorsche was answering a direct tweet from me... no SPAM
#SM128
Would you ever follow a brand or a person strictly because they are ALWAYS pointing you to gr8 info and content? No engagement though #SM128
@BevHillsPorsche all from Twitter? Cool... #SM128
@KRLROSE what's the difference? content? style? interaction? #SM128
hmmm #TestDrive? RT @BevHillsPorsche: RT @TomMartin: whats youre fav brand on Twitter right now? And why? #SM128
@brienshanahan but how do u know they didn't manufacturer followers? Does Follower#=Influence? hmmm #SM128
@techguerilla u have a phone right? ;-)
#SM128
what's you're fav brand on Twitter right now? And why? #SM128
@techguerilla u should drop in to #sm128 and join us oh wise one...
So other than @Samfiorella who wants to complain ;-) what makes you follow a service or product brand on Twitter? #SM128
@brienshanahan how do u define influencers? #SM128
@brienshanahan how do u define influencers? #SM128
@AndrewMueller @mikesgene interesting u both mention humor as "value" or "reason" to follow --- interesting #SM128
@jonmikelbailey any particular kind/style of brand posts that are most valuable to you? #SM128
@jgombita think how can certainly be strategic decision too #SM128
So moving along... Q2: Why do YOU follow the PEOPLE/BRANDS you follow on Twitter?
#SM128
yep RT @AndrewMueller: @jgombita True but savvy marketers know that self promotion starts with giving value #SM128
So moving along... Q2: Why do YOU follow the PEOPLE/BRANDS you follow on Twitter?
#SM128
@danperezfilms no... always good to hear other voices... exposure to alternative pov's is how we grow our minds. #SM128
+1 RT @KRLROSE: Twitter is about value are you giving or receiving it. Its Why/What/When/Who Matters. #usguys #SM128
@kirstenwright yes... but still, 400K followers and zero engagement...so someone is listening.. #SM128
So if you believe Twitter is all or mostly about engagement - how do u explain success of @guykawasaki who has almost 0 engmtn #SM128
fiesty dan is in da house ;)RT @danperezfilms: Twitter can be about whatever the heck people want to use it for. Its still free, yes? #SM128
fiesty dan is in da house ;)RT @danperezfilms: Twitter can be about whatever the heck people want to use it for. Its still free, yes? #SM128
+1 RT @jonmikelbailey: A1 Twitter continues to evolve. what sets it apart is the access you have to all types of people, #SM128
@mikesgene @dgcattaneo @neicolec is that necessarily bad -- that Twitter evolves into more of info vs social network? #SM128
@jgombita but triberr can be be auto or manual...so how do you know which way the curator is using it? #SM128
@mikesgene true - % of tweets with links increases daily #SM128
@mikesgene true - % of tweets with links increases daily #SM128
@logbennett examples? of folks who have become ignored? #SM128
interesting POV
RT @PemberDucky: I just figure engagements a by-product of everything else we do here. #SM128
@jgombita for u or everyone? what about value of a human content curation stream u can follow? #SM128
@Marc_Meyer how do u define engagement?
#SM128
@dariasteigman why tailor made? more so than FB or LI or G+ in your opinion?
#SM128
@munnerlynpeter interesting... why do you find it difficult eg this debate...
#SM128
@logbennett why? #SM128
So Q1 today: Is Twitter really ALL about engagement? Chime in. #SM128
Who's feeling fiesty today? Get a little Twitterbate going over here at #SM128 in a few.... #SM128
#SM128 starts in 16 minutes... you joining in? Talking about the evolution of Twitter -- what's working and what's not. Join me?
I'm Feeling a little fiesty today. Let's get it on over at #SM128 @12 EST -- talk about how Twitter ISN'T just about engagement.
Talk w/me? RT @jasonbreed: #socialmedia chat host is @tommartin. Today noon ET. Topic: Evolution of Twitter Join us, follow #sm128
I'm Feeling a little fiesty today. Let's get it on over at #SM128 @12 EST -- talk about how Twitter ISN'T just about engagement.
@ShellyKramer Corp Blogging & SEO::: naaahhh, that Google site is overrated ;-) #sm123
@CathyWebSavvyPR @berkson0 @BarryBirkett AMEN! to that #sm123
@ShellyKramer yes agree.. how to should focus on totality vs brevity to really be helpful #bookmarkPost cc @Marc_Meyer #sm123
@ShellyKramer @Marc_Meyer like to vary it... sometimes folks need depth to fully answer the question & b helpful #sm123
@CathyWebSavvyPR @berkson0 @BarryBirkett AMEN! to that #sm123
@ShellyKramer yes agree.. how to should focus on totality vs brevity to really be helpful #bookmarkPost cc @Marc_Meyer #sm123
@ShellyKramer @Marc_Meyer like to vary it... sometimes folks need depth to fully answer the question & b helpful #sm123
@shellykramer think corp blog can be as easy as organic FAQ. listen for Q's customers ask, then write post on most popular #sm123
@ShellyKramer me
#sm123
ought 2B a good one RT @shellykramer: RT @dgcattaneo: @jgombita Topic Blogging 4 the top of the sales funnel. Host? @ShellyKramer #sm123
@tamadear nicely done ma'am... as always you rawk #sm115
bingo RT @tamadear: @markkrupinski Id beware a fluid strategy -- easy 2 get lost. Tactics, however, should shift based on what works. #sm115
@LisaDJenkins managing a brand just for the money #sm115
@markkrupinski is it the strategy that is fluid or the tactics? cc @tamadear #sm115
@LisaDJenkins guess you could...but never seen it work. You have to love the brand to be the brand. #sm115
@webby2001 conceal what fact? #sm115
@nealwiser see no reason they couldn't duke it out... if context was right... #sm115
Totally! RT @megfowler: I think you have to be a customer to be an advocate for a brand. You cant push out what isnt a part of you. #sm115
@tamadear especially helpful when you have a stronger brand help build a weaker one online #sm115
@tamadear easiest way is to have the brands talk to each other online... sometimes even co-host events, etc. Seen it work well. #sm115
@tamadear cross pollination of ideas, events, followers (if within same or complimentary categories) #sm115
@EliIngraham think you hire with the brand character in mind... cc @megfowler @johnfrost #sm115
@tamadear think of it like acting... playing a role, define the character then stay in that character. #sm115
LUV RT @appleboxstudios: @NealWiser The new RV's have a built in social platform-it's called a Grill :) #sm114
This has been fun...thanks @jasonfalls for hosting and @Marc_Meyer u'all rock but gotta run... ciao #sm114
@NealWiser maybe, maybe not -- especially on accuracy issue. I've seen face to face w/20 peeps deliver better info than 300 complets #sm114
This has been fun...thanks @jasonfalls for hosting and @Marc_Meyer u'all rock but gotta run... ciao #sm114
@mhandy1 see it all as complimentary... face to face, phone, socme -- pick right channel for task at hand. #Integrate #sm114
@webby2001 as long as @Marc_Meyer is driving... I'm in... maybe after you release your 2012 rsch? #sm114
@NealWiser maybe, maybe not -- especially on accuracy issue. I've seen face to face w/20 peeps deliver better info than 300 complets #sm114
@webby2001 as long as @Marc_Meyer is driving... I'm in... maybe after you release your 2012 rsch? #sm114
@mhandy1 but remember the original Q -- insights... don't need continuous reach to get insights. one off works just fine #sm114
@Marc_Meyer what'cha have in mind brother? #sm114
@Marc_Meyer bet I could reach as many folks with an RV, whistlestop tour as I could on Twitter. Follower <> reach. IMO #sm114
@Marc_Meyer bet I could reach as many folks with an RV, whistlestop tour as I could on Twitter. Follower <> reach. IMO #sm114
@mikesgene so to you #SocMe is a platform? Set of platforms? I'd argue it's an approach, philosophy not platform cc @jbombita #sm114
@jgombita socme doesn't just happen online -- biggest miss most marketers make. SocMe: It's a philosophy not a platform. #sm114
@jgombita how is face to face less of a socme platform than say twitter - it's all convos #sm114
@jgombita socme doesn't just happen online -- biggest miss most marketers make. SocMe: It's a philosophy not a platform. #sm114
@jgombita how is face to face less of a socme platform than say twitter - it's all convos #sm114
@JasonFalls Q4: a face to face discussion with a customer -- still the best social media platform I've ever found #sm114
@JasonFalls Q4: a face to face discussion with a customer -- still the best social media platform I've ever found #sm114
@JasonFalls @SueSpaight FB data no diff than comment card at restaurant -- only the good ones get through...but still has value #sm114
@NealWiser OOH = out of home (ie outdoor) #sm114
@NealWiser OOH = out of home (ie outdoor) #sm114
@NealWiser @JasonFalls Jason reminds me of our first debate - ability to quantify that OOH drives rev$ LOL #sm114
@JasonFalls agree..
#sm114
@NealWiser @JasonFalls Jason reminds me of our first debate - ability to quantify that OOH drives rev$ LOL #sm114
@arierich @JasonFalls maybe but have done rsch on Twitter and then validated through quant- but twit data must b highly directional #sm114
@JasonFalls agree..
#sm114
@mhandy1 @MediasRes @JasonFalls if you're ever shown the raw data, which so often we're not... #sm114
@arierich @JasonFalls maybe but have done rsch on Twitter and then validated through quant- but twit data must b highly directional #sm114
@SueSpaight yep -- insight is in the details and nuance
#sm114
@mhandy1 @MediasRes @JasonFalls if you're ever shown the raw data, which so often we're not... #sm114
@JasonFalls @webby2001 @Marc_Meyer think u can automate collection of data but not analysis - has to be a smart human doing that #sm114
@JasonFalls @mhandy1 but remember, u can make data say anything if you torture it long enough. #sm114
@drewhslater no such thing as an impression -- only an opportunity to have made an impression - so agree, misleading #sm114
@JasonFalls @mhandy1 but remember, u can make data say anything if you torture it long enough. #sm114
@drewhslater no such thing as an impression -- only an opportunity to have made an impression - so agree, misleading #sm114
@JasonFalls @webby2001 @Marc_Meyer think u can automate collection of data but not analysis - has to be a smart human doing that #sm114
@JasonFalls agree - analyze the language and looks for trends/commonalities.. can be great insight tool/brand dev tool #sm114
@JasonFalls agree - analyze the language and looks for trends/commonalities.. can be great insight tool/brand dev tool #sm114
@JasonFalls Q2: study the language... so many insights in language #sm114
@JasonFalls Q2: study the language... so many insights in language #sm114
hope 2 make RT @marc_meyer: 8 mins to #socialmedia chat w/ @RedheadWriting discussing Disruptive Forces of Social Content. #sm110
@ambercleveland @narciso17 @verilliance gotta run -- been nice chatting - you too @Bethharte --ciao all #sm102
@ambercleveland would u say it in front of your mom? Would you say it in front of your boss. If so, probably Ok. if not, *delete* #sm102
@ambercleveland 4 inches, 10 pages... more about the dust factor than size IMO -- really only need 2 thoughts IMO #sm102
@Verilliance yep. fear only works until point where the fearful finally figure out a way to overcome fear. Loyalty is forever. #sm102
@ambercleveland we'll apologize later ;-) me too. #sm102
@Narciso17 if u got fired tomorrow -- how long b4 u have another job? Fear is not good motivator. @ambercleveland #sm102
@ambercleveland yes but all for not if they don't remember. Looking at 4 inch training binder on my shelf gathering dust ;-) #sm102
@Narciso17 thanks... glad you agree #sm102
@ambercleveland yes but all for not if they don't remember. Looking at 4 inch training binder on my shelf gathering dust ;-) #sm102
@ambercleveland agree. best guideline doc I ever wrote had 12 guidelines in english. 2yr latr, not one incident = adoptable #sm102
@Narciso17 thanks... glad you agree #sm102
@ambercleveland by focusing what happens AFTER emplye goofs up, co's not preventing problem (goal of guidelines in first place) #sm102
@ambercleveland it's the "fired" part that bothers me. Gr8 u can fire me. But damage done. So big woop. Doesn't solve REAL prob #sm102
@ken_rosen but funny how so many folks don't try to inspire (guidelines) but instead focus on legal enforcement (language) shame #sm102
@ambercleveland yes, not saying no guidelines just saying write them so I WANT to follow not FEAR if I don't cc @jasonbreed #sm102
@jasonbreed think ? isn't how to scale but how scaling diff than normal campaigns - not linear curve which makes hard @BethHarte #sm102
@jasonbreed agree goal of SocMe policy often *enforceable* when should be *adoptab* cc @BethHarte @ambercleveland #sm102
agree embrace random RT @BethHarte: RT @j_fuji personable, emotionally intelligent ppl who think fast = key to spontaneous content. #sm102
@augieray looks like we'll have to continue this later... gotta run to a quick client thing.... thx for hosting #SM92 cheers
@augieray not to mention "buying" versus "earning" the consumer's love & support cc @moranashley @martinjason #SM92
@augieray not to mention "buying" versus "earning" the consumer's love & support cc @moranashley @martinjason #SM92
@augieray go on... re: incentives & FTC cc @moranashley @martinjason #SM92
@dariasteigman hey there... long time no tweet... *waiving* #sm92
@dariasteigman hey there... long time no tweet... *waiving* #sm92
@moranashley @martinjason what do you mean by incentives to respond to? #SM92
@martinjason agree. Difference between wanting buzz and being buzzable #SM92
@martinjason agree. Difference between wanting buzz and being buzzable #SM92
@martinjason I think they need to start by building products/services worthy of conversation. So many not. #SM92
@ken_rosen i'm not seeing a lot so either quiet here or missing msgs - def no augie via tweetchat #sm92
@augieray agree Day After Marketing much stronger via SocMe channels than traditional offline given ease of contact #SM92
Q1 it is making WOM far more important and bringing its effect closer to end of purchase cycle vs beginning #sm92
RT @marc_meyer: How is social now affecting online consumer purchases? Lets talk about it w/ @augieray in 30 minutes #sm92 #sociamedia
@KellyatHSP no chrg? So you sell warr 4 free?
#sm91
@C_Pappas would like to c this one: Hi. You're not being charged to be here. So we're collecting u data and selling to every1 ;) #sm91
@JasonFalls that's why we need Anderson and Spike to team up with Geraldo - add drama ;) #sm91
@JasonFalls we need Geraldo to get back in the invstg rpting game...team him up with Anderson Cooper & Spike Lee #sm91
@JasonFalls that's why we need Anderson and Spike to team up with Geraldo - add drama ;) #sm91
@JasonFalls true but still think 3rd party investigative reporting type stuff makes bigger impression/impact #sm91
@KellyatHSP and what % of warranties do you actually have to pay out? #sm91
@C_Pappas so did i... they know defect is unlikely so really just a data grab #sm91
@JasonFalls LOl that's right up there with beer companies doing don't drink and drive... feels forced and PR'y vs authentic #sm91
@KellyatHSP and what % of warranties do you actually have to pay out? #sm91
@JasonFalls LOl that's right up there with beer companies doing don't drink and drive... feels forced and PR'y vs authentic #sm91
@JasonFalls the msg has to repeatedly make it into mainstream media - people need to c & c again dangers #sm91
@C_Pappas don't kid yourself..warranty just excuse to gather info which is mined/sold @Marc_Meyer @TomOB #sm91
@C_Pappas don't kid yourself..warranty just excuse to gather info which is mined/sold @Marc_Meyer @TomOB #sm91
RT @tomob: RE: Online Privacy, always remember this. IIf the (web) service is free, then YOU (your data) are the product #sm91
RT @tomob: RE: Online Privacy, always remember this. IIf the (web) service is free, then YOU (your data) are the product #sm91
@jasonbreed u can rqst they not - I do and thus far, friends pretty good about honoring rqst #sm91
@jsandford @JasonFalls agree with Jason - assumption is every inch of the mall is under camera and recorded #sm91
@C_Pappas agree... like said, it's the price of free #sm91
@jsandford @JasonFalls think you'd start with what is/isn't being tracked/shared/data mined #sm91
@C_Pappas agree... like said, it's the price of free #sm91
@JasonFalls does this "teaching" become part of standard HR/Schooling requirements?
#sm91
@JasonFalls so do u think issue is really privacy or length of TOS docs = folks don't know because they don't read? #sm91
@Marc_Meyer sadly true...but one day, think folks will start to get it. issue will be will they still trade #sm91
@ckieff saw but haven't yet read #sm91
@Marc_Meyer privacy is what we trade for access to free apps, sites, etc. #sm91
@ckieff saw but haven't yet read #sm91
@Marc_Meyer privacy is what we trade for access to free apps, sites, etc. #sm91
Gotta bolt... as usual GR8 stuff here thx @marc_meyer @shellykramer @techguerilla @davidspinks and others 4 making me think #sm89
Gotta bolt... as usual GR8 stuff here thx @marc_meyer @shellykramer @techguerilla @davidspinks and others 4 making me think #sm89
@jmitchem but only if they can influence the account executive ;) cc @DavidSpinks @shellykramer #sm89
That is usually the single biggest hurdle @billspink: how do you track accurately if not compensated sales rep? #sm89
bingo RT @DavidSpinks: @shellykramer not necessarily. just because ur ideas & content influences peeps, doesnt = theyll buy ur product #sm89
@techguerilla wouldn't sales or conversions be a more accurate measure? Nice if influencer gets and RT but gr8 if can generate a sale #sm89
@techguerilla so if influence = cause to act how then do YOU measure influence? How do u know if followers act? #sm89
@techguerilla fair enough... #sm89
@techguerilla i see influence as less of "cause to act" and more as "guidepost others turn to when making decision" #sm89
@techguerilla fair enough... #sm89
@techguerilla i see influence as less of "cause to act" and more as "guidepost others turn to when making decision" #sm89
@techguerilla really... Ghandi didn't have a lot of "power" but he was influential.. Mother Theresa.. etc. think diff #sm89
@DavidSpinks online and offline are diff... but yes, i'd basically agree that you can empower someone to be influencial #sm89
@DavidSpinks online and offline are diff... but yes, i'd basically agree that you can empower someone to be influencial #sm89
@techguerilla really... Ghandi didn't have a lot of "power" but he was influential.. Mother Theresa.. etc. think diff #sm89
influence or power? 2 often confused RT @techguerilla: @danperezfilms @mackcollier @ShellyKramer Hitler had a lot of influence. #sm89
maybe if you're goal is to write a book ;) RT @Marc_Meyer: Q3: Is Social Influence a meaningful goal for companies? #sm89
influence or power? 2 often confused RT @techguerilla: @danperezfilms @mackcollier @ShellyKramer Hitler had a lot of influence. #sm89
@shellykramer see my last tweet. i'd argue their content and not their person is the "influencer" in that model #sm89
@DavidSpinks it's the content shared not the person sharing that is influencing you in that model... no? #sm89
maybe if you're goal is to write a book ;) RT @Marc_Meyer: Q3: Is Social Influence a meaningful goal for companies? #sm89
@DavidSpinks do you care? it's the content you're after, that you find valuable. who behind not really important. #sm89
agree passion can actually reduce influence RT @lizscherer: Not sure that passion is enough. @yuricon #sm89
@DavidSpinks it's the content shared not the person sharing that is influencing you in that model... no? #sm89
@DavidSpinks online influence is often more about the content than the person/avatar wouldn't you agree? #sm89
agree passion can actually reduce influence RT @lizscherer: Not sure that passion is enough. @yuricon #sm89
@DavidSpinks online influence is often more about the content than the person/avatar wouldn't you agree? #sm89
@DavidSpinks think it does dave - clothes make the man... put hipster in conservative sourroundings... still hipster #sm89
@DavidSpinks think it does dave - clothes make the man... put hipster in conservative sourroundings... still hipster #sm89
Totally agree RT @MackCollier: @ShellyKramer Yes. I dont think appealing to influencers only is a sustainable promotions strategy #sm89
Totally agree RT @MackCollier: @ShellyKramer Yes. I dont think appealing to influencers only is a sustainable promotions strategy #sm89
@DavidSpinks example?
#sm89
@shellykramer agree. people look for short cuts and who sits with who is one of those - shame but reality. #sm89
@shellykramer agree. people look for short cuts and who sits with who is one of those - shame but reality. #sm89
well said RT @peninasharon: Who are *your* fans? What have you done for them today? (eavesdropping on #sm89) #sm89
@DavidSpinks r u trying to separate the person from the content? R u speaking just in SocMe terms or any category? #sm89
@shellykramer and i'm not sure I'd agree they are truly influencers... i'd say they are popular #sm89
@DavidSpinks not necessarily... takes more than just sitting at the right lunch table to be an influencer #sm89
RT @danperezfilms: @mackcollier @seophx "Evangelists" may not always influence. Think Jehovahs Witnesses... #sm89
RT @danperezfilms: @mackcollier @seophx "Evangelists" may not always influence. Think Jehovahs Witnesses... #sm89
@twylah @ShellyKramer cultivation strategy would depend on category/product IMHO #SM89
@twylah @ShellyKramer cultivation strategy would depend on category/product IMHO #SM89
correct big point RT @themaria: @shellykramer influence is: U need reach but also need to be authority on subject #sm89
Q2 think u can give folks tools to help them be influential but at end of day, crowd determines who influencer is #sm89
maybe RT @CoryOBrien: @danperezfilms But if theyre getting a response to those tweets, then they ARE influential to their followers. #sm89
Q2 think u can give folks tools to help them be influential but at end of day, crowd determines who influencer is #sm89
maybe RT @CoryOBrien: @danperezfilms But if theyre getting a response to those tweets, then they ARE influential to their followers. #sm89
@twylah @ShellyKramer don't think u can create an influencer... influence is given by the influenced not taken by the influencer #sm89
@marc_meyer don't agree. inluencer is defined. all those other terms are just different levels of brand lovers #sm89
@twylah @ShellyKramer don't think u can create an influencer... influence is given by the influenced not taken by the influencer #sm89
@marc_meyer don't agree. inluencer is defined. all those other terms are just different levels of brand lovers #sm89
@shellykramer yes agree. influencer gives u 1 post. evangelist gives you many posts cc @mackcollier #sm89
@shellykramer no PR was short code for Post Rank not PR. sorry #sm89
@shellykramer ever think that maybe focusing so much attention on influencers is wrong strategy? #sm89
@shellykramer i find even the paid tools have limits. sometimes it just comes down to you and google... and lots of time. #sm89
@shellykramer: @maddiegrant nope that is what I was talking about http://bit.ly/eiNvfD Gr8 svc, i use it. #sm89
@shellykramer ever think that maybe focusing so much attention on influencers is wrong strategy? #sm89
@shellykramer i find even the paid tools have limits. sometimes it just comes down to you and google... and lots of time. #sm89
@shellykramer: @maddiegrant nope that is what I was talking about http://bit.ly/eiNvfD Gr8 svc, i use it. #sm89
@shellykramer yes.. PR = Post Rank blogger has to subscribe to be in their database #sm89
also find category can determine what tools u use to find influencers... niche category much harder to locate influencers with tools #sm89
also find category can determine what tools u use to find influencers... niche category much harder to locate influencers with tools #sm89
@shellykramer I've used Post Rank but find it doesn't have everyone in it..think it is limited to just PR users #sm89
Q1: I use a combo of technorati, google, twitter, and tools like Radian.... create a short list then cull 4 best #sm89
Q1: I use a combo of technorati, google, twitter, and tools like Radian.... create a short list then cull 4 best #sm89
Sweet! RT @marc_meyer: FYI Today a noon EST @ShellyKramer will be hosting a #socialmedia tweetchat on Social Influence #sm89
Sweet! RT @marc_meyer: FYI Today a noon EST @ShellyKramer will be hosting a #socialmedia tweetchat on Social Influence #sm89
@juntajoe yes but true reporting shouldn't be -- but that is almost impossible to find nowadays #SM87
@ken_rosen media should be non-biased but most sadly aren't @juntajoe #sm87
@juntajoe one could argue that brands have editorial bias in their content - key word there "could" ;) #sm87
Why does publishing have to = sales? Think there are lots of good examples of publishing=helpful info which leads 2 sales #sm87
Why does publishing have to = sales? Think there are lots of good examples of publishing=helpful info which leads 2 sales #sm87
@MackCollier @danperezfilms think y'all r arguing 2 sides of same coin - in corp everything about sales directly or INdirectly #SM85
replace purchase experience w/"solves problem" RT @RichBecker: @MackCollier @danperezfilms loyalty built by #SM85
replace purchase experience w/"solves problem" RT @RichBecker: @MackCollier @danperezfilms loyalty built by #SM85
@Marc_Meyer my guess is we notice those that don't b4 those that do. as long as cust happy - all co need do #SM85
gotta jump off... good work @TheTimHayden #sm82
gotta jump off... good work @TheTimHayden #sm82
@conniereece think we're there now... mobile is here to stay and growing cc @TheTimHayden #sm82
@danperezfilms u welcome. now pls bring me a cup of coffee ;)
#sm82
@TheTimHayden at the end of the day. Still about having right strategy/tactic for the brand's biz goals. No 1 size fits all thinking #sm82
@joshchandlerva is an app user ALWAYS online when using app? I'm guessing not... so trackable URL wouldn't work #sm82
@joshchandlerva is an app user ALWAYS online when using app? I'm guessing not... so trackable URL wouldn't work #sm82
@joshchandlerva time on app store irrelevant. time spent using your app and conv to sales is the point. No way 2 know b4 launch of app #sm82
@joshchandlerva time on app store irrelevant. time spent using your app and conv to sales is the point. No way 2 know b4 launch of app #sm82
@iMediaMichelle would agree with that point. Good POV #sm82
@joshchandlerva it's a cost benefit analysis. is the ROI really there for app? no one knows without data. Mobile site would give data #sm82
@TheTimHayden yes. app strategy=build multiple versions. mobile site = build once #sm82
@joshchandlerva but why spend $$ to build and app when u can get much of same function via mobile site. Know b4 spend IMO is better #sm82
@TheTimHayden think best to start with mobile site and if traffic hits critical mass- then launch app #sm82
@LevelTen_Colin that was supposed to be iTouch not iPad #sm82
@LevelTen_Colin iPad probably better - smaller form is more table friendly but agree... might be solution #sm82
@LevelTen_Colin @TheTimHayden b gr8 if they could bar code and server just scans the card when they take check - matching analysis 4% #sm82
@TheTimHayden @LevelTen_Colin yes - opps often stand in the way of marketing growth #sm82
@LevelTen_Colin :-( client doesn't track that stat - hard enough to get server to give the comment card #sm82
RT @TheTimHayden: Q1: What "offline" touchpoints do you leverage to drive online engagement (social)? #sm82
@TheTimHayden comment cards in restaurant driving u online for short cust svc feedback survey and opt in to enewsltr #sm82
@chrisheuer thanks for a gr8 chat. if u only got 10 min behind, you did better than most ;-)) #sm79
@chrisheuer Q3: u can learn SM technique from book. But you need experience to learn art of SM #sm79
@chrisheuer Q3: u can learn SM technique from book. But you need experience to learn art of SM #sm79
@Marc_Meyer oh yes... those always light my fire! woot!! #sm79
YES RT @primedayton: Comm Mgrs would do well do listen for a while before they ever speak, so they can monitor whats impt to the comm. #sm79
@Marc_Meyer you mean an auto poster isn't human enough ;-) #sm79
YES RT @primedayton: Comm Mgrs would do well do listen for a while before they ever speak, so they can monitor whats impt to the comm. #sm79
@Marc_Meyer think that "human touch" is the real art to sm and mkting in general #sm79
@Marc_Meyer don't know. i c a lot of responses that don't feel human #sm79
@chrisheuer think engaging is multi touch - responding is single touch. one leads to the other. #sm79
@socialmediaclub good point - hadn't considered that angle #sm79
@socialmediaclub maybe - think when folks react is usually when they get into trouble. responding includes thought, so usually safer #sm79
@chrisheuer think the whole term "social" needs to be canned. Replace with "conversational" which is more accurate IMHO #sm79
@socialmediaclub reacting or responding? two are different no? #sm79
@socialmediaclub reacting or responding? two are different no? #sm79
@KaryD but it was like that in late 90's web boom too. any asshole with pagemaker was a web designer. #sm79
interesting point - and likely true for SM RT @AppleBoxStudios: @TomMartin Pros probably give away more than they charge for... #sm79
@KaryD probably more examples of non-pros getting paid than pros not getting paid though #sm79
@KaryD to me pro is more about ability. getting paid for doing it for others might be considered a validation point but not only pt #sm79
@KaryD to me pro is more about ability. getting paid for doing it for others might be considered a validation point but not only pt #sm79
& the results RT @dariasteigman: @TomMartin @KaryD I never like link b/w "pro" & "paid." Its the work that counts. #sm79
& the results RT @dariasteigman: @TomMartin @KaryD I never like link b/w "pro" & "paid." Its the work that counts. #sm79
@KaryD don't know if you can link "pro" with "paid" - not like sports... though getting paid probably one facet of pro #sm79
A social media professional knows what they don't know ... everyone else is a wannabe #sm79
.@techguerilla @elhoust @kdrewien @marc_meyer @andrewmueller @hankwasiak @primedayton@briangroth & ever1 else - gr8 chat 2day #sm77
@kdrewien i can c @primedayton 's pt. listening can be easy part. engagement requires talent. #sm77
@primedayton interesting thought. IMO - probably best if same person - speeds up respnse and creates deeper relationship #sm77
@elhoust @marc_meyer yes all co's should have Mkting R&D budget and use it #sm77
@stevemassi agree. biggest challenge to agencies is org structure - current one is kind of outdated #sm77
@primedayton not sure. personally, i write success metrics/measurement approach into my contracts but i could be exception. #sm77
YES RT @hankwasiak: Agencies should c themselves as cons engagement portals. Be experts at sharing & helping vs. shouting and selling. #sm77
@andrewmueller yes, well at least that is what my clients tell me ;-) #sm77
@primedayton do you not set goals and measurement approach up front? #sm77
@andrewmueller niche doesn't have to be small...just focused #sm77
agree RT @andrewmueller: analytics are most valuable when filtered through insightful minds that find creative ways to deliver impact #sm77
agree RT @andrewmueller: analytics are most valuable when filtered through insightful minds that find creative ways to deliver impact #sm77
@Marc_Meyer ability. otherwise, you'll get activity but not progress #sm77
@andrewmueller web only co's been doing that for over a decade and still working..so yes, agree #sm77
@andrewmueller not so much. not that hard to be smarter than avg bear... most folks are so far behind #sm77
@andrewmueller or unless niche was to always be ahead of pack - always seeing around the corner. big opp there IMHO #sm77
agree RT @BrianGroth: Small agencies should have a niche/focus to survive #sm77
@techguerilla yes think hootsuite pricing approach will b interesting test case for the whole idea of paying to access twitter #sm77
@elhoust think we should just lose distinction ad vs pr - all become communications -- would help a lot #sm77
@elhoust think we should just lose distinction ad vs pr - all become communications -- would help a lot #sm77
@techguerilla oh agree - not 100% but do agree large number would. we've become a free society #sm77
@andrewmueller will always be room for niche agencies because big agencies can't move quickly enough to adopt new tech's or approchs #sm77
@techguerilla what??? twitter paywall..what u talkin bout willis? #sm77
@primedayton think QR is more digital vs social tool #sm77
@Marc_Meyer smart agencies have known about the Focus Group myth for a while now #sm77
@marc_meyer @chuckhemann - as usual a great SocialMedia chat... gotta run packing to do... ciao #sm75
@nwjerseyliz always wonder how that happens -- lots of followers but few readers - for those that r serious about socme not spammers #sm75
Q5 and @sean_bartlett is a great mobile mkting influence for me... plenty of others in my stream too - they share good stuff #sm75
I love these guys http://twitter.com/vkistudios smart stuff they share but you won't c them on a top 10 list that i know of #sm75
agree RT @EJEllisTweets: FCs Project was, an attempt to raise readership for mags hard copy from hot activity bed of social media. #sm75
@chuckhemann @techguerilla agree with Chuck - not all tables in lunchroom were playing.. just the cool kid tables ;) #sm75
@chuckhemann maybe personally think they were just out to grab awareness of FC -- cared little beyond that. #sm75
@chuckhemann problem with FC thing was they made it all about "me" and true SocMe influence is when person is all about "u" #sm75
@chuckhemann maybe personally think they were just out to grab awareness of FC -- cared little beyond that. #sm75
@chuckhemann think they fed the beast - influence = people vote for me shame really. could have been much more #sm75
Gotta roll folks... on to a series of conf calls with clients ;-) c u next week. @kamichat u rockin this one. congrats. #sm74
@conniereece no link pls if u have? cc @RonPloof #sm74
@jasonbreed oops ;-) #sm74
@conniereece makes me wish time travel was real - would be interesting experiment to go back and do-over #sm74
@kamichat good point. Imagine if BP had a @ScottMonty b4 the oil spill. how might their rep/brand/image be diff 2day #sm74
@kamichat totally agree. always wonder why... laziness? #sm74
@cnbruni if the co is interested, they should always be able to outshine a personal brand. Sum greater than parts theory #sm74
@kamichat think to scale you have to install discipline. otherwise you start to lose the focus of the brand/rep #sm74
@kamichat this is true too. in the end both stars must rise. Often though, trick is "how" to accomplish that. #sm74
@danperezfilms if u actions are aligned it should. but problem w/personal brands is actions not always aligned thus rep no=brand #sm74
.@kamichat @primedayton think it depends on co. Sometimes all boats rise. If u co has lots of smart personal brands then co=smart #sm74
@AndrewJDavison no. possible to have misguided view of yourself -- called "being in the box" #sm74
@kamichat think some humans have always wanted 2B brands - just now technology makes it doable #sm74
@kamichat @toddysm people will c u as they c u unless u try to do something to change their mind if u disagree w/their view #sm74
Think u personal brand is what u think of u. Your reputation is what others think of you. #sm74
@kamichat @toddysm people will c u as they c u unless u try to do something to change their mind if u disagree w/their view #sm74
agree RT @kamichat: @danperezfilms I think that personal brand is contrived and reputation is earned. #sm74
@ckieff fair enough. ;) #sm73
@RobertNCroft guess u could ignore donornomics. but then NPO goes belly up, which would defeat cause IMO. #sm73
@jsandford personal stories of impact are always the most powerful.. there is truth there that every1 can connect with #sm73
RT @techguerilla: @jsandford Could not agree more. Make it simple 4 others 2 find, create & tell the stories associated w/ the cause. #sm73
@ckieff @appleboxstudios - have to disagree with you - KPI is an internal measure - you measure what org cares about. so focus can b #sm73
RT @techguerilla: @jsandford Could not agree more. Make it simple 4 others 2 find, create & tell the stories associated w/ the cause. #sm73
@ckieff @appleboxstudios - have to disagree with you - KPI is an internal measure - you measure what org cares about. so focus can b #sm73
@jsandford and not just the NPOs story but stories of fans of NPO. Most support because of a personal connection - dont u think? #sm73
vs nag nag nag ;-) RT @techguerilla: @kanter The 3 Ns of Advocate Mgmt: Nurture, nurture, nurture #sm73
@elhoust agree..& remember, what is too much in your world may not be same as too much in u follower world #sm73
@Marc_Meyer @kanter focus IS the key KPI if you want to be successful IMHO #sm73
@kanter that ROI Q -- if you start with a strategy and KPIs -- and you're doing it right, seems like an easy answer #sm73
@elhoust hey you .. agree. my incredibly smart friends @tdavidson & @sloane shared it with me. #sm73
@Marc_Meyer very. i'll dm the post to you. quite good. #sm73
@kanter buy an egg timer. set it for 30 min. then turn on Twitter/FB, etc. go till the bell goes off. Then get offline. focuses focus #sm73
@Marc_Meyer no - just a thought a friend stirred this morning - #sm73
Another time saver: do some rsch. what r NPO's fans willing to do in SocMe channelaand what don't they want there - focus on former #sm73
@marc_meyer one thought - not every NPO effort should be a socme NPO effort. pick your campaigns to avoid follower fatigue #sm73
Just now dropping in - @Marc_Meyer what's the current Q?
#sm73
Just now dropping in - @Marc_Meyer what's the current Q?
#sm73
came in late today but #SM70 was rockin. Thanks to all for great convo and @jaybaer for hosting. Good stuff. cc @Marc_Meyer
yes and @swoodruff @SuzanneVara 2 RT @djwaldow: @TomMartin @jaybaer @techguerilla ALL IN. Bring @unmarketing in the mix too? #sm70
@karimacatherine good question. off the cuff, i'd say no, you can manage perception in any area. some just harder. #sm70
@karimacatherine good question. off the cuff, i'd say no, you can manage perception in any area. some just harder. #sm70
@techguerilla totally agree. 100% changes the dynamic. that's why such a fan of online video conf as cust svc tool. make the co human #sm70
.@djwaldow: @jaybaer @techguerilla sounds like a blogworld beer discussion. who's in? #sm70
@marketwire true but one wrong move with raving fan can cause the opposite effect - goes both ways. key is to be human 100% time #sm70
@denvan get @Jaybaer 's biz card -- better than a lollipop ;-) #sm70
gr8 point RT @ambercleveland: As a "raving fan" or a "dectrator" - I recruit. #imjustsayin @TomMartin #sm70
@techguerilla not even just risk mitigation. detractor has key component of raving fan - they care enough to speak up. leverage that #sm70
@jaybaer @djwaldow funny how a well treated detractor can evolve into a raving fan isn't it #sm70
RT @danperezfilms: A3: I'd concern myself more w/ people who have real-world influence who produce real results Substance, not shadows #sm70
@jaybaer very cust should be important. My klout may b low but I may write for wsj #sm70
RT @jaybaer: 1 hour until I host #sm70 Tune in and chat live. Topic = Is engaging with customers via social media required, or optional?
.@CarissaO do cust want to be heard or have issue solved? is it more frustrating to be ignored or heard but "can't help you"?? #sm69
gotta run peeps - client preso to write. @Adamcohen - gr8 job. one of the best #SocialMedia chats ever. cc @marc_meyer @jasonbreed #sm69
@BethHarte can u define *data* in your last tweet? #sm69
@carissao maybe but in reality find it often depends on how org is structured. #sm69
@megfowler what about R&D? #sm69
@megfowler what about R&D? #sm69
@megfowler what are the others? "aspect of response" in your opinion? #sm69
@abarcelos hmm isn't that a country western song? ;) #sm69
@lardito @megfowler should it be dept that listens best or most able to respond/resolve cust issue/desire? #sm69
@abarcelos agree but only if company's effort is more than "Folow us on Facebook" ;) #sm69
@elhoust @bethharte not that the CEO has 2 b "involved" but "behind" the effort. can b done...just needs planning #sm69
@BethHarte must be why we get along so well ;) #sm69
@BethHarte a few but they're all clients ;-) #sm69
@BethHarte a few but they're all clients ;-) #sm69
@iMediaMichelle interesting ? - maybe not new breed but old breed with new skills. always been cust focused leaders in biz. #sm69
@adamcohen @marc_meyer ideally the CEO should own it. Funny how that gets all peeps aligned ;) #sm69
@Marc_Meyer it is true. u have an avatar only a mother (and us) could love ;)
#sm69
@danperezfilms good point. socme isn't the live/die channel for co or brand #sm69
@Marc_Meyer @adamcohen ideally everyone - in reality - highest ranking peep @ sales/mkting/cust svc intersection point #sm69
@TheTimHayden: @megfowler agree- all about aligning your msg across all brand touchpoints to create lifetime relationship #sm69
agree gotta b the brand 1st RT @Marc_Meyer: Which is why, as unfun as it may sound you have to start from the inside out #sm69
@adamcohen right. if socme isn't coordinated, it's just a silo that may or may not be making your other channels more effective #sm69
@adamcohen Q2: socme is strong where adv is weak. Adv is strong where socme is weak. ying-yang effect. #sm69
YES RT @megfowler: Q2: SocMe also allows potential customers 2 observe how u deal with established customers, as u might in a store. #sm69
@dawescott don't agree. FB/Twitter r public. eMail is private. different level of intimacy #sm69
@dawescott don't agree. FB/Twitter r public. eMail is private. different level of intimacy #sm69
@adamcohen how do we know it does? #sm69
@dawescott interesting. i c it all as being human & engaging the customer in conversation and feedback loop via their pref channel #sm69
best response yet RT @jsandford: @AppleBoxStudios Figure out if they even wanted water to begin with. #sm69
best response yet RT @jsandford: @AppleBoxStudios Figure out if they even wanted water to begin with. #sm69
@adamcohen SocMe can be cust relationship but also cust acquisition. like other mkting channels- can b used in many ways no? #sm69
best response yet RT @jsandford: @AppleBoxStudios Figure out if they even wanted water to begin with. #sm69
@chrissfife agree. sometimes better to be the big fish in the small pond. #sm69
find new horse RT @AppleBoxStudios: @abarcelos if you can lead the horse to water, but they wont drink, what do you do? #sm69
great point RT @annpadgett: The platforms will change, but the concepts will remain. Dont fall into the platform hole. #sm69
RT @adamcohen: @chrissfife Makes a GR8 point about how doing rsch (for social, plus Id argue 4 more tradl mkt research) is important. #sm69
Interesting that so many R defining SocMe as platforms like Twitter/FB -- what about other digital channels like email - is that socme #sm69
Interesting that so many R defining SocMe as platforms like Twitter/FB -- what about other digital channels like email - is that socme #sm69
@abarcelos agree but also think you need to ask - does my audience want me to speak to them in those socme channels #sm69
@Marc_Meyer @adamcohen agree - not based on where you COULD talk - based on where you SHOULD talk IMHO #sm69
@adamcohen personally - the same way we've always done it. Ask: Who r u talking to? What should u say? Where should u say it? #sm69
@adamcohen like any tactic... where does it enhance, make sense vis a vis other channels. #sm69
@abarcelos hope you didn't jinx it... ;) #sm69
@shelholtz maybe... can u follow so I can DM u a private q? thx. #sm65
@shelholtz letr to editor has all those (if mag prints) - just slower so kind of disagree with u on that point. #sm65
@shelholtz how is that any diff than a comment box on a blog post. both asymetrical comm but blog post is faster than lettr to editr #sm65
@shelholtz agree but that seems to be crux of issue -- intent -- have it and everything becomes 2 way. don't and u livin in 1 way land #sm65
good link to have RT @shelholtz: Heres another sample SMR from the agency that invented the concept: http://bit.ly/aYbr8N #sm65
@shelholtz ideally wouldn't you want to have same person(s) doing both? Seems like that is still an issue (silos) #sm65
@shelholtz yes it is. two-way is more about intent than function no? even if i give you ph# - still have to answer the phone ;-) #sm65
@shelholtz i haven't thanks for suggestion #sm65
@shelholtz really? don't know that i've ever seen a trad pr release without a phone number? that's pretty two-way i think #sm65
@katie_burns sounds like a perfect opp for a 411 on social media preso and show them how socme links to bottom line #sm65
@randygiusto but isn't good PR 2 way regardless of social or traditional? #sm65
@shelholtz thx #sm65
@jasonbreed but the medium must match the messenger - not sure I'd suggest BP use video response from CEO ;-) #sm65
@shelholtz do you have link to that study? #sm65
@katie_burns what are their biggest issues/objections? #sm65
@randygiusto agree... don't make me work to tell your story #sm65
@katie_burns if you stakeholders are online...then yes, think SMR is important for regulated industries 2 #sm65
Another value of socmePR release: it's alive...it can change, grow, add or delete info as story evolves #sm65
Another value of socmePR release: it's alive...it can change, grow, add or delete info as story evolves #sm65
good point RT @primedayton: traditional PR sits in a pile on someones desk, never to be found, while social PR can live forever. #sm65
good point RT @primedayton: traditional PR sits in a pile on someones desk, never to be found, while social PR can live forever. #sm65
@SocialMediaBust welcome. they kind of started the whole socme release format thing... smart peeps #sm65
@SocialMediaBust welcome. they kind of started the whole socme release format thing... smart peeps #sm65
Gr8 question RT @AppleBoxStudios: what does the media want out of their news releases these days? what are their expectations? #sm65
@SocialMediaBust and this is a good link too www.shiftcomm.com/downloads/smprtemplate.pdf #sm65
@SocialMediaBust u might find this helpful www.shiftcomm.com/downloads/smnewsroom_template.pdf #sm65
@shelholtz also lets you influence coverage. give me photo you want me to use vs what i find on flickr (for instance) #sm65
@shelholtz makes it easier/faster to write something about you if you give me the tools. easy=more likely to write #sm65
RT @Marc_Meyer: Come on down and chat #socialmedia tweetchat with @shelholtz starting in 5 min #sm65
@zaibatsu would be better though if u c my checkin via twitter but can respnd to me via 4sq. I may not have twitter active #sm62
@jakrose and therein lies their tragic mistake. They are more powerful as strategic partners than any one platform winning whole game #sm62
Instead of each platform wanting to copy core attribute of another, leverage u'r unique aspect (yelp=reviews) with theirs 4sq=locate #sm62
think the key is cross pollination of platforms - let me check in once on 4sq and post tip to Yelp with one checkin #sm62
RT @ScottHepburn: Tune in @ 12p EST as @jakrose explores "The Reality of Location Based Social Networks." Follow #sm62 and #socialmedia
@Tbeffs and it was good to see your smiling avatar too! wasn't that an wicked good #SM57 today? @AmberCadabra rocked it.
ciao to all of you #sm57 peeps. Amber, u rocked it as always... and the rest of you... wow..can't wait to reread hashtag. so much knowledge
totally agree RT @karimacatherine: Just as @tbeffs was saying, it is probably time we stopped thinking in terms of campains #sm57
RT @AmberCadabra: "Relationships" are not goals. It's what you hope to achieve through stronger ones that matters, and is measurable. #sm57
or engaging them in a story RT @karimacatherine: What about not campaining to the customer but telling him a story, continuity.? #sm57
I'd add rsch 1st then .. RT @AmberCadabra: RT @cspenn: #sm57 Testing, testing, testing. TTest, experiment, fail until u succeed or go broke
there is none RT @AmberCadabra: Okay. Last question and it's a doozy: Q3: What is right budgeting mix between traditional & digital? #sm57
there is none RT @AmberCadabra: Okay. Last question and it's a doozy: Q3: What is right budgeting mix between traditional & digital? #sm57
I'd add rsch 1st then .. RT @AmberCadabra: RT @cspenn: #sm57 Testing, testing, testing. TTest, experiment, fail until u succeed or go broke
@djwaldow tend to agree with DJ here - now days, everything is marketing, which is half problem cause mkting doesn't control all #sm57
@AmberCadabra you mean measure success other than DM success - say like brand perception movement or loyalty #sm57
@AmberCadabra Biz goal is about getting from where u r today to where u want to be tomorrow. Objective should move u down line. #sm57
@AmberCadabra Biz goal is about getting from where u r today to where u want to be tomorrow. Objective should move u down line. #sm57
@AmberCadabra objectives should be tied to biz goals. #sm57
@AmberCadabra objectives should be tied to biz goals. #sm57
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
gr8 idea RT @CoryOBrien: #SM53 Location svcs allow companies 2 act as local tour guide. Give custs info about the surrounding area. #sm53
@jsandford that would be cool... think pub crawl 2.0 ;)
#sm53
Joined late but man, killer convo going on over at #sm53 via @Marc_Meyer @jaybaer @jasonbreed never too late to pop over and catch up
@jaybaer and cross pollinate platforms
#sm53
love this RT @sethcuthbertson Companies will need to train employees that everyone is a "secret shopper" #sm53 (great point!) #sm53
@jsandford @jaybaer or better yet QR code takes you directly to Yelp/FB/UrbanSpoon review page to review restaurant #sm53
agree RT @abarcelos: RT @CoryOBrien: #SM52 Use logo 2 build brand, make clear who person/people r behind logo.Transparency no face,key #sm52
@sharonmostyn @jsandford but what if one day that face is linked with the competitor's logo? #sm52
If co=small 1 person can handle. But can a person handle large global? @scottmonty is exception ;) #sm52
agree RT @marketwire: What happens when u put a face 2 the brand & then the team expands? U have the recreate image. Focus on brand. #sm52
@sandraproulx but does the "face" result in consumer forming bond with person or brand? what if person leaves co? #sm52
@eamcc does it? seems to me avatar is just a "logo" that helps me pick out a tweet by person/brand in channel more quickly #sm52
is it really about the avatar or the content of the posts/tweets that makes it a brand or a person? #sm52
@maggiefox agree. trad comp models in ad agencies do create barrier to adoption. mass media margins higher cost to deliver svc lower #sm43
RT @edwardboches: clients know their biz & hopefully their consumr agencies know how 2 attract, engage, persuade & in future mobilize #sm37
@edwardboches how r u getting clients & u agency to embrace convo vs interruption approach? #sm37
@edwardboches how r u getting clients & u agency to embrace convo vs interruption approach? #sm37
RT @josh10x: RT @socialtality: For agencies to stay relevant, theyre going to need to learn to quantify the value of the conversation #sm37
@Marc_Meyer I think it is just that old habits die hard. Spend 20 years thinking of mkting as an ad... hard to think of it as convo #sm37
@Marc_Meyer I think it is just that old habits die hard. Spend 20 years thinking of mkting as an ad... hard to think of it as convo #sm37
@edwardboches think interruption will become starting point for convo vs end point of sale #sm37
@edwardboches think interruption will become starting point for convo vs end point of sale #sm37
@edwardboches don't think interruption is dead but certainly playing a diff role in the marketing funnel #sm37
@Marc_Meyer @edwardboches but how do you change biz model when clients won't fundamentally alter comp$ model? #sm37
@edwardboches don't think interruption is dead but certainly playing a diff role in the marketing funnel #sm37
@Marc_Meyer @edwardboches but how do you change biz model when clients won't fundamentally alter comp$ model? #sm37
this looks like a great #socialmedia chat today RT @Marc_Meyer: @edwardboches fire away..#sm37
this looks like a great #socialmedia chat today RT @Marc_Meyer: @edwardboches fire away..#sm37
RT @Marc_Meyer: Today at noon, we have Mullen's chief social media officer @edwardboches hosting our #socialmedia tweetchat join us #sm37
or tiptoe RT @jsandford: @ikepigott @Marc_Meyer @TomMartin You shouldnt jump in2 the convo; you have to fall into it and trust. #sm35
FTC alert ;-) RT @BethHarte: @TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. #sm35
@ikepigott u sound like buzz lightyear ;) #sm35
@dariasteigman yes face that issue every day with national clients that span timezones, cultures, etc #sm35
me 2 RT @Tbeffs: sure there r many small/local biz doing well, just dont get the limelight. Id love 2 hear more of their stories #sm35 #sm35
great thought RT @Marc_Meyer: @TomMartin a willingness to fail but fail forward #sm35
@IIZLIZ how does she connect with them in first place? #sm35
Hi I'm me. Let's talk about me. U will luv me. ;) RT @denvan: @jsandford Like walking up to group at party touting yourself. #sm35 #sm35
@Marc_Meyer why do you think those co's have been able to "do it right"? #sm35
@dariasteigman do their employees tweet, etc.?
#sm35
RT @denvan: Q2: Agencies need to formalize listening and absorbing customer expectations / input / reactions as part of the big plan. #sm35
So it would seem that Patagonia is going a good job of convo vs campaign. Anyone else know of agency/brand doing it right? #sm35
Q3. What are some examples of brands or agencies that have succeeded in making the jump from campaign to conversation? #sm35
Y'all are killin it... let's finish up with this next Q. #sm35
@andrewmueller but can't you say you stand for something but then in truth you don't? Is that really making a brand promise? #sm35
@KeithBurtis you've got a date. we'll take a cab this time ;-) #sm35
@andrewmueller @bethharte do you have to "say" you stand for somehing or can u just demonstrate it via SocMe? #sm35
@KeithBurtis smart person #sm35
y'all are rockin it...sorry if i'm falling behind... keep it coming. #sm35
@jsandford so talk around the brand vs about the brand? #sm35
Q3. What are some examples of brands or agencies that have succeeded in making the jump from campaign to conversation? #sm35
Y'all are killin it... let's finish up with this next Q. #sm35
@andrewmueller but can't you say you stand for something but then in truth you don't? Is that really making a brand promise? #sm35
@KeithBurtis you've got a date. we'll take a cab this time ;-) #sm35
@andrewmueller @bethharte do you have to "say" you stand for somehing or can u just demonstrate it via SocMe? #sm35
@KeithBurtis smart person #sm35
y'all are rockin it...sorry if i'm falling behind... keep it coming. #sm35
@jsandford so talk around the brand vs about the brand? #sm35
or tiptoe RT @jsandford: @ikepigott @Marc_Meyer @TomMartin You shouldnt jump in2 the convo; you have to fall into it and trust. #sm35
FTC alert ;-) RT @BethHarte: @TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. #sm35
@ikepigott u sound like buzz lightyear ;) #sm35
@dariasteigman yes face that issue every day with national clients that span timezones, cultures, etc #sm35
me 2 RT @Tbeffs: sure there r many small/local biz doing well, just dont get the limelight. Id love 2 hear more of their stories #sm35 #sm35
great thought RT @Marc_Meyer: @TomMartin a willingness to fail but fail forward #sm35
@IIZLIZ how does she connect with them in first place? #sm35
Hi I'm me. Let's talk about me. U will luv me. ;) RT @denvan: @jsandford Like walking up to group at party touting yourself. #sm35 #sm35
@Marc_Meyer why do you think those co's have been able to "do it right"? #sm35
@dariasteigman do their employees tweet, etc.?
#sm35
RT @denvan: Q2: Agencies need to formalize listening and absorbing customer expectations / input / reactions as part of the big plan. #sm35
So it would seem that Patagonia is going a good job of convo vs campaign. Anyone else know of agency/brand doing it right? #sm35
@elhoust agree. orgs that get it benefit from ROI on sales/leads AND feedback loop that replaces focus groups ;-) #sm35
@BethHarte but what if cust wants something that not in brands long term best interest? ie BMW used to be yuppie car #sm35
@dariasteigman agencies or clients? Do agencies really drive that or do clients with their compensation models? #sm35
In what way? RT @Marc_Meyer: Change the culture first #sm35
like this idea RT @jsandford: @TomMartin I would say that ancillary marketing within conversation is where youd want to be. #sm35
Q2 So how do ad agencies have to change in order to create conversations instead of campaigns? #sm35
Q1a so is there such a thing as a marketing conversation? #sm35
@MBerman1 exactly. will it alienate vegans? maybe but sport mkt is so much larger maybe that it pays off? #sm35
yes it does RT @Sue_Anne: @TomMartin Doesnt it go back to the setting goals? Why does the client want to be involved in socmed? #sm35
@BethHarte agree they should. otherwise, lose their brand #sm35
@BethHarte but what if cust wants something that not in brands long term best interest? ie BMW used to be yuppie car #sm35
@KeithBurtis really? what does Nutella enable? But I know a lot of folks that love that stuff and will talk about it all day long #sm35
so how do you integrate SocMe with a Media planner's job? RT @andrewmueller: @MBerman1 Yes, Social Media should bridge silos #sm35
@elhoust agree. orgs that get it benefit from ROI on sales/leads AND feedback loop that replaces focus groups ;-) #sm35
@andrewmueller i hope not #sm35
Q2 So how do ad agencies have to change in order to create conversations instead of campaigns? #sm35
Q1a so is there such a thing as a marketing conversation? #sm35
agree RT @andrewmueller:RT @jsandford:Agencies have 2 know brand culture +target stimulating side-channel convo related 2 brands goals #sm35
@MBerman1 exactly. will it alienate vegans? maybe but sport mkt is so much larger maybe that it pays off? #sm35
RT @whodak: RE Q2 - Agencies should think of a brands social content like physical product, it carries the brands aesthetic & quality #sm35
yep totally agree RT @Tbeffs: Were getting ahead of ourselves. This is a huge shift all around w/in Brand Structure & Agencies. #sm35 #sm35
yes it does RT @Sue_Anne: @TomMartin Doesnt it go back to the setting goals? Why does the client want to be involved in socmed? #sm35
@KeithBurtis agree but would you join a convo of other outdoorsmen that was underwritten by outdoor brands? #sm35
@BethHarte agree they should. otherwise, lose their brand #sm35
think agencies can transition RT @jasonbreed: @Tbeffs so does it take a complete re-start like @dachis can existing agency transition? #sm35
like this idea RT @jsandford: @TomMartin I would say that ancillary marketing within conversation is where youd want to be. #sm35
@KeithBurtis fair assumption #sm35
In what way? RT @Marc_Meyer: Change the culture first #sm35
@andrewmueller i hope not #sm35
@KeithBurtis really? what does Nutella enable? But I know a lot of folks that love that stuff and will talk about it all day long #sm35
so how do you integrate SocMe with a Media planner's job? RT @andrewmueller: @MBerman1 Yes, Social Media should bridge silos #sm35
@dariasteigman agencies or clients? Do agencies really drive that or do clients with their compensation models? #sm35
@KeithBurtis agree but would you join a convo of other outdoorsmen that was underwritten by outdoor brands? #sm35
think agencies can transition RT @jasonbreed: @Tbeffs so does it take a complete re-start like @dachis can existing agency transition? #sm35
@KeithBurtis fair assumption #sm35
agree RT @andrewmueller:RT @jsandford:Agencies have 2 know brand culture +target stimulating side-channel convo related 2 brands goals #sm35
RT @whodak: RE Q2 - Agencies should think of a brands social content like physical product, it carries the brands aesthetic & quality #sm35
yep totally agree RT @Tbeffs: Were getting ahead of ourselves. This is a huge shift all around w/in Brand Structure & Agencies. #sm35 #sm35
bring it on dog...RT @Marc_Meyer: I hope @tommartin is ready. 4 #socialmedia tweetchat. http://bit.ly/8gdJZO #sm35
RT @jsandford: @Marc_Meyer To that I would say -- what are orgs doing to keep the convo going "outside the envelope"? #sm35
@andrewmueller but now days isn't everything about brand? it all reflects on the core brand - mkting, svc, socme, all of it #sm35
@elhoust totally agree not a new DM channel #sm35
@ikepigott @marc_meyer agree. convo for convo sake equals unemployment #sm35
@smurdoff so maybe campaign is instigator to conversation? #sm35
like Dominos RT @robbievitrano: RT @dariasteigman: Need to move from monologue to dialogue. Marketing as a service. Offer utility. #sm35
or maybe old habits dying hard? RT @Tbeffs: Q1:Lets not forget the campaign cycle is also due to budget allocation #sm35
follow up to previous RT LCD = lowest common denominator #sm35
Luv this RT @DWesterberg: #sm35 Convo allows you 2 care/respond/deal w/the individual customers experience, campaigns water down LCD #sm35
@dariasteigman @marc_meyer maybe the better term is "nudge" instead of "push"?? #sm35
good ? here RT @Marc_Meyer: @jsandford so is the term social media campaign then oxymoronic? #sm35
@jasonbreed is convo about what they want to buy or maybe goal is to understand what they might want to buy? #sm35
like this RT @jsandford: @TomMartin A campaign intends to change behavior based on 1-way comm. A convo is 2 way and may be iterative. #sm35
@jonnytee can a convo not be focused on achieving a clear objective say brand perception movement? #sm35
Q1 What is the difference between a marketing campaign and a customer conversation? #sm35
fixin to host #sm35 -- apology in advance for volume of tweets in my stream over next hour.
@dariasteigman me too
#sm35
TweetChat open: check. TweetDeck open: check Water: check Rockin music: check. Think I'm ready to kick it at #Sm35 u comin? t minus 5 min
RT @Marc_Meyer: Agencies-what sayeth you? chat in 20: Why brands need 2 evolve out of campaign thinking: http://bit.ly/8gdJZO #sm35
@hkremer but what if client doens't know how to define? #sm35
yep RT @Sue_Anne: For some companies / orgs the conversation isnt happening yet, so they need to create the conversation. #sm35
@elhoust maybe. but the reality is for a brand, it's all about leads/sales. They aren't doing this as a hobby. #sm35
Today's #socialmedia chat we'll talk about why brands need 2 evolve out of campaign thinking http://bit.ly/9SzmT follow #sm35 12 EST
RT @Tbeffs: Whoop-Whoop My Man @TomMartin's rockin nxt SocMed chat.Stop Campaigning & Start Conversing 12 EST #sm35 http://bit.ly/5r8G5m
I'm hosting this 2day. Join me?? 'Why brands need 2 evolve out of campaign thinking' http://bit.ly/9SzmT follow #sm35 12 EST
kind of glad they weren't ;-) RT @Marc_Meyer: @BethHarte Agree. Brands/agencies should have been listening/watching this tweetchat #sm35
or tiptoe RT @jsandford: @ikepigott @Marc_Meyer @TomMartin You shouldnt jump in2 the convo; you have to fall into it and trust. #sm35
FTC alert ;-) RT @BethHarte: @TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. #sm35
@ikepigott u sound like buzz lightyear ;) #sm35
@ikepigott @marc_meyer ike thinks Jamie needs to host... #sm35
@SuzanneVara think you can keep it going. once the door is open, be interesting, be helpful, keeps convo going #sm35
Y'all rocked it today... really great stuff. so much to revisit and think about. Thanks for playing along. #sm35
@Tbeffs agree. wish they'd just call it Conversational Marketing instead #sm35
@Marc_Meyer but if you come and I don't like you I block you. free or not, it's an invite no? #sm35
RT @Tbeffs: Q2: can I get crazy? what about Institutions or public/private sectors, w cross over success? #sm35
totally agree RT @techguerilla: @TomMartin Actually, I'd say in SM you have to be interesting enough to be invited to the conversation #sm35
@elhoust thanks for coming too.... #socialmedia #sm35
@AndrewMueller enjoyed it. thanks for joining us #sm35
@Tbeffs thx. loved your contributions good POV #sm35
@elhoust thanks for coming too.... #socialmedia #sm35
Today's #socialmedia chat we'll talk about why brands need 2 evolve out of campaign thinking http://bit.ly/9SzmT follow #sm35 12 EST
Today's #socialmedia chat we'll talk about why brands need 2 evolve out of campaign thinking http://bit.ly/9SzmT follow #sm35 12 EST
@SueSpaight awwwww shame. miss you ;-) #socialmedia
RT @Marc_Meyer: Just got off the phone with @tommartin about next weeks #socialmedia Tweetchat topic-Gonna be a good one
RT @Marc_Meyer: Just got off the phone with @tommartin about next weeks #socialmedia Tweetchat topic-Gonna be a good one
being authentic means.... being honest I think. upfront and direct.
#sm34
being authentic means.... being honest I think. upfront and direct.
#sm34
@Marc_Meyer @jacobm @jasonbreed excellent as always. #sm33
@Marc_Meyer like any other mkting program some work, some fail. in failure there is learning. which is an ROI of it's own kind #sm33
@Marc_Meyer like any other mkting program some work, some fail. in failure there is learning. which is an ROI of it's own kind #sm33
@saramiller your goal could be to sell widgets but also reduce cust churn - big issue in your industry #sm33
@jasonbreed not sure I'd agree... customer churn has a bigger price than most co's attribute. #sm33
@jasonbreed roi def seems limiting 2 me. what about permission to fail thus reducing customer churn. would that not be roi? #sm33
@jasonbreed roi def seems limiting 2 me. what about permission to fail thus reducing customer churn. would that not be roi? #sm33
good point RT @Dmattcarter: @smurdoff Agree. The road may be paved through savings rather than sales. #sm33
good point RT @Dmattcarter: @smurdoff Agree. The road may be paved through savings rather than sales. #sm33
Q for group: does "discovery" count as ROI? ie, discover a new product usage via SM but prdt R&D not goal of SM plan #sm33
@Dmattcarter well. thx. didn't realize that was u. #sm33
agree RT @cmwooll: Q2: U have 2 start w/end in mind, w/goals U can track 4 achievement. Execs want 2 C plan implemented w/results. #sm33
agree RT @cmwooll: Q2: U have 2 start w/end in mind, w/goals U can track 4 achievement. Execs want 2 C plan implemented w/results. #sm33
@jacobm sales, earned mentions/media that link to SM efforts, voiced brand conversion, net promoter scores, etc #sm33
@jacobm sales, earned mentions/media that link to SM efforts, voiced brand conversion, net promoter scores, etc #sm33
@jacobm sales, earned mentions/media that link to SM efforts, voiced brand conversion, net promoter scores, etc #sm33
@jacobm @smurdoff also think you need to consider "how long" SM effect won't be immediate #sm33
@jacobm @smurdoff also think you need to consider "how long" SM effect won't be immediate #sm33
@glenbornjobs but a phone call = interruption. A tweet = invitation. Busy execs prefer invitation IMHO #socialmedia
@glenbornjobs but a phone call = interruption. A tweet = invitation. Busy execs prefer invitation IMHO #socialmedia
@aaronstrout @marc_meyer gotta run to appt...but thx for great chat and letting me play along. ciao all #socialmedia
@aaronstrout http://gist.com/ and they just announced an iPhone app too #socialmedia
@jonnytee how do you like Gist... started playing with it... still early 4 me. #socialmedia
agree RT @marksylvester: all about building rapport, cold/warm/hot calls require social skills-blding rapport is important one #socialmedia
@glenbornjobs but do you know my problem and can tell me in 30 sec how you can solve it? #socialmedia
@aaronstrout @FragKenny SCRM best use=low risk relationship starter. From there you'll hear opps if they exist. #socialmedia
Think one of best uses of SCRM is to make every call a "warm call" #socialmedia
Think one of best uses of SCRM is to make every call a "warm call" #socialmedia
yep RT @Marc_Meyer: The front of the house or the social part needs to speak more and capture less. Conversations remember? #socialmedia
@fragkenny cold call = me spending my time educating you with no immediate reward to me. How is that ever a good thing 4 cust? #socialmedia
@aaronstrout "*approach* is most important" AMEN. Tools come and go. Approach it the right way, that lasts forever. #socialmedia
@aaronstrout Seriously though: SCRM v CRM - just tools. Need to focus on approach. Heart of the "problem" lies there, no? #socialmedia
@aaronstrout @prem_k sales peeps don't need 2 chg ways-should have always being doing it that way "no cold calls" #socialmedia
@Marc_Meyer well then...that takes care of that to-do item on my list. #socialmedia
@Marc_Meyer shhh don't steal my #socialmedia topic for november ;)
@kenburbary Marc_Meyer lovin today's chat. Well done. but duty calls. looking forward to pulling down hashtag later #socialmedia
Also think it important to listen creatively. Sometimes what you "hear" inspires opps for a new convo. Important to sense & act #socialmedia
Also think it important to listen creatively. Sometimes what you "hear" inspires opps for a new convo. Important to sense & act #socialmedia
@gianandrea yep #socialmedia
@hacool yes - plan is important but follow the conversation. #socialmedia
SocMe is one place where success simply breeds more work. Important to understand when starting. #socialmedia
@hacool @chcukhemann agree. need to listen around your brand as much as for your brand to be effective in SocMe #socialmedia
totally agree RT @kenburbary: @Sue_Anne People R biggest expense/resource. Monitoring value isnt in tool, but data. #socialmedia
@kenburbary @chuckhemann and free tools don't allow for longitudinal tracking over time which i find helpful #socialmedia
RT @kenburbary: @wvpmc Thats the key isnt it? Monitor convo first, use data to guide strategy planning. Fact-based decisions! #socialmedia
@kenburbary people wise is hardest. hard to cover 24/7/365 - have to dedicate folks and get buy-in to be on-call all time #socialmedia
we use Radian6 and manual searches, tweetdeck, etc
#socialmedia
topic looks good 2day RT @Marc_Meyer: Consumer Insights 2.0 is topic of 2days #socialmedia chat w/ @KenBurbary http://bit.ly/w5RKp noon EST
topic looks good 2day RT @Marc_Meyer: Consumer Insights 2.0 is topic of 2days #socialmedia chat w/ @KenBurbary http://bit.ly/w5RKp noon EST
@Twitter @Spam can U pls remove these spam accounts - see PDF on this page. Whole block on p1 thx. http://bit.ly/135mBI #socialmedia
@ShannonPalmer @ScottHepburn @billfromsc @The_Real_Atom @elhoust & last but not least @Marc_Meyer GR8 convo 2day. gotta run #socialmedia
RT @jasonbreed: stay away from the regulated side and build following around the cause. Get ideas for new blockbuster products. #socialmedia
Golden
RT @Marc_Meyer: A compliance person who "gets" social media, talk about a niche... #socialmedia
@ScottHepburn don't think u need to 4see them, just B able to understand and creatively work around. Key word: creatively #socialmedia
@ScottHepburn opp is to be able to wade through those regs and still create meaningful SocMe progms, as noted earlier hard hire #socialmedia
@ScottHepburn major opp is to show these reg co's HOW they can use SocMe and stay compliant. Good opp 4 smart SocMe peeps #socialmedia
@lisahoffmann @marc_mayer not only underestmtd but underappreciated I think. Needs those reltshps but many overlook #socialmedia
what he said: RT @ScottHepburn: @Marc_Meyer Agreed. SM time investment always underestimated. #socialmedia
@billfromsc @lisahoffmann yes. I mean seriously, what lawyer could confine themselves to 140 characters??? #socialmedia
@ScottHepburn we primarily use one/two peeps speak 4 brand. Guideline docs/suggestions for everyone else (emplyee). #socialmedia
@The_Real_Atom the witty rich guy??? kidding. Agree. Think you hire for Mkting - train for legal compliance #socialmedia
@Marc_Meyer not in my world. #socialmedia
@The_Real_Atom is there such a thing as a non-multitasking employee?
#socialmedia
@The_Real_Atom @marc_Meyer agree in non-reg indstry. but in reg indstry 2 easy to run afoul of regs, get into big time trble #socialmedia
@Marc_Meyer don't need 2 undstnd legal, but how to stay within guidelines. Where is the envelope? #socialmedia
RT @ScottHepburn: SM in regltd biz=dual chllenge: Find/hire ppl who understand comms AND legal, train those who dont know both. #socialmedia
@Marc_Meyer yes but therein lies the fun yes?? #socialmedia
Q: does SocMe in a regulated industry require more or less creativity than SocMe in non-regulated consumer world? #socialmedia
@Marc_Meyer sure they do. Look @JasonFalls mkting guy that can live within guidelines and do well. hard hire yes..but out there #socialmedia
@ScottHepburn @wvpmc thinks SocMe should be lead by Mkting/PR with an understanding of legal/corp/govt considrations #socialmedia
agree RT @Marc_Meyer: As a self policing entity we have a tendency to pick up our pitch forks and torches pretty quickly #socialmedia
@Marc_Meyer think a blog/twitter nda is a bit much. mostly think you just have to remind folks google never forgets. #socialmedia
@lizstrauss in simplest form: don't do/say/share anything u wouldn't in person in front of your boss. #socialmedia
@lotsofdimples not only the spark, but i've often "worked through" a blog post on twitter first then write it on blog #socialmedia
@ariherzog @davidspinks that's interesting: I'd say content around which conversation/community form. #socialmedia
@DavidSpinks agree... me too, but then you are a participant more than instigator at that point. #socialmedia
agree RT @ariherzog: @DavidSpinks I disagree. The blogger creates the content, but the commenters create the conversation. #socialmedia
@Marc_Meyer think twitter and blog strategies intersect. Twitter drives you to blog. #socialmedia
@Marc_Meyer think twitter and blog strategies intersect. Twitter drives you to blog. #socialmedia
@JasonJHill good point. that's why it should never be "an employee" but a team. IMHO #socialmedia
@JasonJHill good point. that's why it should never be "an employee" but a team. IMHO #socialmedia
@JasonJHill not sure I agree. Relationships are transferable. Requires work and is an art but can be done #socialmedia
@Marc_Meyer @ChrisBrogan thanks for another educational #socialmedia
amen RT @DavidSpinks: @chrisbrogan relationships should B timeless even after sale. else not relationships, strictly leads. #socialmedia
@Marc_Meyer http://www.buzzstream.com/ #socialmedia
@Marc_Meyer maybe but sales cycles are really nothing more than an average. u never know when prospect might be ready #socialmedia
@Marc_Meyer in short term, true. but in long term, constant rltshp bldg= full sales pipeline=you keep u job. #socialmedia
@louziane examples? #socialmedia
Think u have to freely give to others. @chrisbrogan: On @pundster 's point, how do we build trust in the online lead gen world? #socialmedia
@chrisbrogan Q4: depends on user. some folks are really good at putting the shine on you. #socialmedia
Now that's interseting ? RT @chrisbrogan: Q4 how fast do new tools expose "fake" interest in you as ppl try to build leads? #socialmedia
@DavidSpinks well that is true. the world will always have asshats. #socialmedia
@DavidSpinks well that is true. the world will always have asshats. #socialmedia
@DavidSpinks @chrisbrogan think you strive for relationships and then be thankful if one turns into lead #socialmedia
RT @ajmunn: Lead gen for me implies the search/prospects. Using social media tools to search, listen & understand need #socialmedia
@chrisbrogan think lead gen can be more 'transactional' where 'relationship blding" is for the long haul?? #socialmedia
@Marc_Meyer think lead gen in socme requires you to put yourself out there 1st - give folks chance to find u #socialmedia
Totally agree RT @chrisbrogan: lead gen requires attention. As attention grows scarce, we listen first 2 people we "know" #socialmedia
RT @Marc_Meyer: 5 minutes out for todays #socialmedia chat with your cordial accommodating hosts @marc_meyer and @jasonbreed #socialmedia
@Marc_Meyer nice.... was tuning into to hear Chris but hey, who can turn down a twofer #socialmedia
@Tribal_Gothic this 1's 4 U: How to join Twitter Hashtag chats like #blogchat or #socialmedia http://bit.ly/GvgG1
Nola Peeps, @Marc_Meyer has @ChrisBrogan on his #SocialMedia today at 11am CENTRAL time. Maybe you should stop by?
@Marc_Meyer so who is today's host on #SocialMedia?
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4
@Marc_Meyer great stuff today. @mediaphyter 's ?'s really got the group going. #socialmedia
@DavidSpinks also strong personal brand means only the right co's contact me 4 work. weeds out those that will be bad match. #socialmedia
@DavidSpinks because shiny things can distract you and cloud your brand. My brand=my reputation=my paycheck. #socialmedia
@AmberCadabra: @DavidSpinks you are what you create/share/say and everyone can see it unvarnished. Beauty of SocMe branding #socialmedia
RT @AmberCadabra: @DavidSpinks no semantic hairs. Agree. Great thing about SocMe - there is no saying, only showing. #socialmedia
Totally agree RT @DavidSpinks: @TomMartin exactly. reputation should B part, if not the main focus, of U personal brand. IMO #socialmedia
Did you know that over 1 million twitter users don't follow @chrisbrogan? Fame/Visibility - it's all relative #socialmedia
@AmberCadabra think reputation can be result of personal branding done correctly #socialmedia
@kamichat why can't personal brand be built on basis of content you create/share in SocMe world? #socialmedia
Why does PB have to be 'spoken'? RT @kamichat: Reputation is what people say about U personal branding is what U say about U #socialmedia
@mediaphyter Seems to me helpful, selfless folks do better than "those guys" at least in SocMe world #socialmedia
@jmacofearth this is what I think about personal brands http://budurl.com/y9p4 #socialmedia
Hope u right. RT @dannybrown: Q2: Anyone can brand themselves with creative BS - the $ will only come by proving it's not BS #socialmedia
@Marc_Meyer think it is just PC to poo poo fame. but fame=opp what matters is how u use any fame u have #socialmedia
@chrisbrogan: @mediaphyter Q 4 U. Would big co's be so willing to hire you if you weren't an "A" list kind of guy? #socialmedia
RT @kenwheaton: @TomMartin Hell, forget @chrisbrogan, my mom's never heard of social media! #socialmedia
@mediaphyter don't even think 'reach' is right. 'influence' most appropriate IMO #socialmedia
@mediaphyter our co hopes to convert any socme 'fame' to leads that convert to clients. pretty simple. #socialmedia
@mediaphyter i guess our company hopes any 'fame' i can generate will translate to biz leads that become clients #socialmedia
@Marc_Meyer do my best to drop in #socialmedia
@Marc_Meyer 11a central right??? #socialmedia
@KeithBurtis thanks for hosting. good stuff. lots of food for thought. #Socialmedia
@MiguelALlano also don't think you can 'create' buzz only be 'buzzable' #socialmedia
@Miguelallano change discussion to R&D oriented goals. Show category level discussion. Talk about how they might enter #socialmedia
@KeithBurtis 1,000 of smaller clients Argggg sure fire way to unprofitability ;-)) LOL #socialmedia
@Tbeffs breeds confidence that you/your team is ready for inevitable or unplanned failure #socialmedia
@KeithBurtis agree but what metric do YOU use for lifetime value? That's eht ? I struggle with when talking w/clients #socialmedia
@JeffHurt My plans always include a few "easy" wins. Clients/Bosses need to see wins to believe further effort worthwhile #socialmedia
But a reality we must work within I think. RT @Miguelallano: @evelynso But trying it out for a limited time is worst #socialmedia
RT @KeithBurtis: @TomMartin Yes, a plan gives you benchmarks, and definitions of goals. Not a roadmap #socialmedia
@Tbeffs I think @KeithBurtis was saying without a plan there can be no progress. progress requires start/finish point. IMHO #socialmedia
@KeithBurtis that's interesting. care to expand? #socialmedia
@KeithBurtis agree but also think you must literally plan to fail. SocMe is so new, failure is the price of entry I think #socialmedia
How Del Monte used SM to create a new pet food in only 6 weeks. Interesting #socialmedia video case study http://bit.ly/QhmQt
RT @GeoffLiving: @bcavanaugh I like the idea of infusing CEO and exec meetings w/ #socialmedia. It provides a show rather than another tell.
Interesting: we seem to be saying that major SocMe adoption hurdles R: knowledge, proof, culture and fear. #socialmedia
Interesting: we seem to be saying that major SocMe adoption hurdles R: knowledge, proof, culture and fear. #socialmedia
Since when do you need a case study to prove engaging consumers is a good thing? Sad that so many need Case Study as crutch #socialmedia
@dannybrown that is going to be tough. consultants think client paying for voodoo magic only conslt knows... #socialmedia
@dannybrown LOL at consultants tweet. sad but true
#socialmedia
@GeoffLiving agree. Mgmt needs to let peeps know it ok to fail, not ok to stop/not learn. First step in real movement #socialmedia
@Marc_Meyer find their excitement button. show them how interactive/SocMe is exciting - then they at least want change
#socialmedia
Q1 - 2nd answer - getting folks to commit the time. Can't just do SocMe 9-5. Have to live it, not just work at it.
#socialmedia
@GeoffLiving biggest chlg is commitment to ongoing learning. If U not learning you r falling behind. hasn't always Bn that way
#socialmedia
@Marc_Meyer ahhh didn't realize it had started #socialmedia
@Marc_Meyer yes agree. grid needs a tip that opens to a funnel. not efficient for all to listen to everything. #socialmedia
@jbc95a @jasonbreed wishful thinking. If they were, more co's would be embracing SM in short order. That's not the case. #socialmedia
@jasonbreed now there is a question. How do you "prove" the need for SM to a successful company? #socialmedia
@jasonbreed that didn't take long for someone to say...honestly, it's what we do. but could do same with google alerts. #socialmedia
@davidalston we set up daily email alerts from our Radian dashboard. So clients are seeing the conversation
#socialmedia
@davidalston u need mkting strategy peeps to turn knowledge into actionable tactics. Often a missing part of SM team #socialmedia
@Marc_Meyer think that is a big idea "listening for what isn't being said" often overlooked aspect of SM strategy #socialmedia
RT Tbeffs Ditto Q2: w listenting, dont forget "The most important thing in Communication is hearing what isn't said" #socialmedia
@davidalston i'd also add u should listen for competitive movements #socialmedia
@davidalston opportunity, failure, ambassadors
#socialmedia
@dustinrowley agree mgmt is very interested, just scared to start
#socialmedia
@davidalston don't u think that consumers just want an easy comm channel to the brands they love - that is what SM is 2 them?
#socialmedia
Think companies need to make sure the right person behind the brand is responding - case by case basis #socialmedia
companies need to be willing to trade control for conversation
#socialmedia
@davidalston starting #socialmedia unpanel - creating a corporate listening grid.
RT: In 1 hour @davidalston will be hosting #socialmedia Unpanel on listening grids, here on Twitter http://twurl.nl/gzn8zy
@JasonFalls don't know if connected to Twitter or people on Twitter - probably the latter.
#socialmedia
@jasonFalls here is a link to DirecTV example http://budurl.com/TomMartin4 more than I can put in 140 characters
#socialmedia
@JasonFalls They actually do a pretty good job. Even pointed me to their iPhone app when it came out.
#socialmedia
DirectTV. Answered my question, fixed a cust svc issue and continue to communicate with me eve now, after issue over
#socialmedia
