#socialmedia Profile

Profile

@TomMartin

#sm tweets: 491

@marc_meyer @chuckhemann - as usual a great SocialMedia chat... gotta run packing to do... ciao #sm75

@nwjerseyliz always wonder how that happens -- lots of followers but few readers - for those that r serious about socme not spammers #sm75

Q5 and @sean_bartlett is a great mobile mkting influence for me... plenty of others in my stream too - they share good stuff #sm75

I love these guys http://twitter.com/vkistudios smart stuff they share but you won't c them on a top 10 list that i know of #sm75

agree RT @EJEllisTweets: FCs Project was, an attempt to raise readership for mags hard copy from hot activity bed of social media. #sm75

@chuckhemann @techguerilla agree with Chuck - not all tables in lunchroom were playing.. just the cool kid tables ;) #sm75

@chuckhemann maybe personally think they were just out to grab awareness of FC -- cared little beyond that. #sm75

@chuckhemann problem with FC thing was they made it all about "me" and true SocMe influence is when person is all about "u" #sm75

@chuckhemann maybe personally think they were just out to grab awareness of FC -- cared little beyond that. #sm75

@chuckhemann think they fed the beast - influence = people vote for me shame really. could have been much more #sm75

Building Your Reputation Using Social Media

Gotta roll folks... on to a series of conf calls with clients ;-) c u next week. @kamichat u rockin this one. congrats. #sm74

@conniereece no link pls if u have? cc @RonPloof #sm74

@jasonbreed oops ;-) #sm74

@conniereece makes me wish time travel was real - would be interesting experiment to go back and do-over #sm74

@kamichat good point. Imagine if BP had a @ScottMonty b4 the oil spill. how might their rep/brand/image be diff 2day #sm74

@kamichat totally agree. always wonder why... laziness? #sm74

@cnbruni if the co is interested, they should always be able to outshine a personal brand. Sum greater than parts theory #sm74

@kamichat think to scale you have to install discipline. otherwise you start to lose the focus of the brand/rep #sm74

@kamichat this is true too. in the end both stars must rise. Often though, trick is "how" to accomplish that. #sm74

@danperezfilms if u actions are aligned it should. but problem w/personal brands is actions not always aligned thus rep no=brand #sm74

.@kamichat @primedayton think it depends on co. Sometimes all boats rise. If u co has lots of smart personal brands then co=smart #sm74

@AndrewJDavison no. possible to have misguided view of yourself -- called "being in the box" #sm74

@kamichat think some humans have always wanted 2B brands - just now technology makes it doable #sm74

@kamichat @toddysm people will c u as they c u unless u try to do something to change their mind if u disagree w/their view #sm74

Think u personal brand is what u think of u. Your reputation is what others think of you. #sm74

@kamichat @toddysm people will c u as they c u unless u try to do something to change their mind if u disagree w/their view #sm74

agree RT @kamichat: @danperezfilms I think that personal brand is contrived and reputation is earned. #sm74

Social Media for Non Profits

@ckieff fair enough. ;) #sm73

@RobertNCroft guess u could ignore donornomics. but then NPO goes belly up, which would defeat cause IMO. #sm73

@jsandford personal stories of impact are always the most powerful.. there is truth there that every1 can connect with #sm73

RT @techguerilla: @jsandford Could not agree more. Make it simple 4 others 2 find, create & tell the stories associated w/ the cause. #sm73

@ckieff @appleboxstudios - have to disagree with you - KPI is an internal measure - you measure what org cares about. so focus can b #sm73

RT @techguerilla: @jsandford Could not agree more. Make it simple 4 others 2 find, create & tell the stories associated w/ the cause. #sm73

@ckieff @appleboxstudios - have to disagree with you - KPI is an internal measure - you measure what org cares about. so focus can b #sm73

@jsandford and not just the NPOs story but stories of fans of NPO. Most support because of a personal connection - dont u think? #sm73

vs nag nag nag ;-) RT @techguerilla: @kanter The 3 Ns of Advocate Mgmt: Nurture, nurture, nurture #sm73

@elhoust agree..& remember, what is too much in your world may not be same as too much in u follower world #sm73

@Marc_Meyer @kanter focus IS the key KPI if you want to be successful IMHO #sm73

@kanter that ROI Q -- if you start with a strategy and KPIs -- and you're doing it right, seems like an easy answer #sm73

@elhoust hey you .. agree. my incredibly smart friends @tdavidson & @sloane shared it with me. #sm73

@Marc_Meyer very. i'll dm the post to you. quite good. #sm73

@kanter buy an egg timer. set it for 30 min. then turn on Twitter/FB, etc. go till the bell goes off. Then get offline. focuses focus #sm73

@Marc_Meyer no - just a thought a friend stirred this morning - #sm73

Another time saver: do some rsch. what r NPO's fans willing to do in SocMe channelaand what don't they want there - focus on former #sm73

@marc_meyer one thought - not every NPO effort should be a socme NPO effort. pick your campaigns to avoid follower fatigue #sm73

Just now dropping in - @Marc_Meyer what's the current Q? #sm73

The Lifespan of a Social Community

Creating a Social Media Strategy? Stop Wasting Your Time!

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?

came in late today but #SM70 was rockin. Thanks to all for great convo and @jaybaer for hosting. Good stuff. cc @Marc_Meyer

yes and @swoodruff @SuzanneVara 2 RT @djwaldow: @TomMartin @jaybaer @techguerilla ALL IN. Bring @unmarketing in the mix too? #sm70

@karimacatherine good question. off the cuff, i'd say no, you can manage perception in any area. some just harder. #sm70

@techguerilla totally agree. 100% changes the dynamic. that's why such a fan of online video conf as cust svc tool. make the co human #sm70

.@djwaldow: @jaybaer @techguerilla sounds like a blogworld beer discussion. who's in? #sm70

@marketwire true but one wrong move with raving fan can cause the opposite effect - goes both ways. key is to be human 100% time #sm70

@denvan get @Jaybaer 's biz card -- better than a lollipop ;-) #sm70

gr8 point RT @ambercleveland: As a "raving fan" or a "dectrator" - I recruit. #imjustsayin @TomMartin #sm70

@techguerilla not even just risk mitigation. detractor has key component of raving fan - they care enough to speak up. leverage that #sm70

@jaybaer @djwaldow funny how a well treated detractor can evolve into a raving fan isn't it #sm70

RT @danperezfilms: A3: I'd concern myself more w/ people who have real-world influence who produce real results Substance, not shadows #sm70

@jaybaer very cust should be important. My klout may b low but I may write for wsj #sm70

RT @jaybaer: 1 hour until I host #sm70 Tune in and chat live. Topic = Is engaging with customers via social media required, or optional?

Social media AND...

.@CarissaO do cust want to be heard or have issue solved? is it more frustrating to be ignored or heard but "can't help you"?? #sm69

gotta run peeps - client preso to write. @Adamcohen - gr8 job. one of the best #SocialMedia chats ever. cc @marc_meyer @jasonbreed #sm69

@BethHarte can u define *data* in your last tweet? #sm69

@carissao maybe but in reality find it often depends on how org is structured. #sm69

@megfowler what about R&D? #sm69

@megfowler what are the others? "aspect of response" in your opinion? #sm69

@abarcelos hmm isn't that a country western song? ;) #sm69

@lardito @megfowler should it be dept that listens best or most able to respond/resolve cust issue/desire? #sm69

@abarcelos agree but only if company's effort is more than "Folow us on Facebook" ;) #sm69

@elhoust @bethharte not that the CEO has 2 b "involved" but "behind" the effort. can b done...just needs planning #sm69

@BethHarte must be why we get along so well ;) #sm69

@BethHarte a few but they're all clients ;-) #sm69

@iMediaMichelle interesting ? - maybe not new breed but old breed with new skills. always been cust focused leaders in biz. #sm69

@adamcohen @marc_meyer ideally the CEO should own it. Funny how that gets all peeps aligned ;) #sm69

@Marc_Meyer it is true. u have an avatar only a mother (and us) could love ;) #sm69

@danperezfilms good point. socme isn't the live/die channel for co or brand #sm69

@Marc_Meyer @adamcohen ideally everyone - in reality - highest ranking peep @ sales/mkting/cust svc intersection point #sm69

@TheTimHayden: @megfowler agree- all about aligning your msg across all brand touchpoints to create lifetime relationship #sm69

agree gotta b the brand 1st RT @Marc_Meyer: Which is why, as unfun as it may sound you have to start from the inside out #sm69

@adamcohen right. if socme isn't coordinated, it's just a silo that may or may not be making your other channels more effective #sm69

@adamcohen Q2: socme is strong where adv is weak. Adv is strong where socme is weak. ying-yang effect. #sm69

YES RT @megfowler: Q2: SocMe also allows potential customers 2 observe how u deal with established customers, as u might in a store. #sm69

@dawescott don't agree. FB/Twitter r public. eMail is private. different level of intimacy #sm69

@adamcohen how do we know it does? #sm69

@dawescott interesting. i c it all as being human & engaging the customer in conversation and feedback loop via their pref channel #sm69

best response yet RT @jsandford: @AppleBoxStudios Figure out if they even wanted water to begin with. #sm69

@adamcohen SocMe can be cust relationship but also cust acquisition. like other mkting channels- can b used in many ways no? #sm69

best response yet RT @jsandford: @AppleBoxStudios Figure out if they even wanted water to begin with. #sm69

@chrissfife agree. sometimes better to be the big fish in the small pond. #sm69

find new horse RT @AppleBoxStudios: @abarcelos if you can lead the horse to water, but they wont drink, what do you do? #sm69

great point RT @annpadgett: The platforms will change, but the concepts will remain. Dont fall into the platform hole. #sm69

RT @adamcohen: @chrissfife Makes a GR8 point about how doing rsch (for social, plus Id argue 4 more tradl mkt research) is important. #sm69

Interesting that so many R defining SocMe as platforms like Twitter/FB -- what about other digital channels like email - is that socme #sm69

@abarcelos agree but also think you need to ask - does my audience want me to speak to them in those socme channels #sm69

@Marc_Meyer @adamcohen agree - not based on where you COULD talk - based on where you SHOULD talk IMHO #sm69

@adamcohen personally - the same way we've always done it. Ask: Who r u talking to? What should u say? Where should u say it? #sm69

@adamcohen like any tactic... where does it enhance, make sense vis a vis other channels. #sm69

@abarcelos hope you didn't jinx it... ;) #sm69

Mobilizing Your Social Strategy

How to Get Measureable Results From Your Facebook Presence

How news brands use social media and social gadgets to connect with audience

The New Digital Press Release

@shelholtz maybe... can u follow so I can DM u a private q? thx. #sm65

@shelholtz letr to editor has all those (if mag prints) - just slower so kind of disagree with u on that point. #sm65

@shelholtz how is that any diff than a comment box on a blog post. both asymetrical comm but blog post is faster than lettr to editr #sm65

@shelholtz agree but that seems to be crux of issue -- intent -- have it and everything becomes 2 way. don't and u livin in 1 way land #sm65

good link to have RT @shelholtz: Heres another sample SMR from the agency that invented the concept: http://bit.ly/aYbr8N #sm65

@shelholtz ideally wouldn't you want to have same person(s) doing both? Seems like that is still an issue (silos) #sm65

@shelholtz yes it is. two-way is more about intent than function no? even if i give you ph# - still have to answer the phone ;-) #sm65

@shelholtz i haven't thanks for suggestion #sm65

@shelholtz really? don't know that i've ever seen a trad pr release without a phone number? that's pretty two-way i think #sm65

@katie_burns sounds like a perfect opp for a 411 on social media preso and show them how socme links to bottom line #sm65

@randygiusto but isn't good PR 2 way regardless of social or traditional? #sm65

@shelholtz thx #sm65

@jasonbreed but the medium must match the messenger - not sure I'd suggest BP use video response from CEO ;-) #sm65

@shelholtz do you have link to that study? #sm65

@katie_burns what are their biggest issues/objections? #sm65

@randygiusto agree... don't make me work to tell your story #sm65

@katie_burns if you stakeholders are online...then yes, think SMR is important for regulated industries 2 #sm65

Another value of socmePR release: it's alive...it can change, grow, add or delete info as story evolves #sm65

good point RT @primedayton: traditional PR sits in a pile on someones desk, never to be found, while social PR can live forever. #sm65

@SocialMediaBust welcome. they kind of started the whole socme release format thing... smart peeps #sm65

Gr8 question RT @AppleBoxStudios: what does the media want out of their news releases these days? what are their expectations? #sm65

@SocialMediaBust and this is a good link too www.shiftcomm.com/downloads/smprtemplate.pdf #sm65

@SocialMediaBust u might find this helpful www.shiftcomm.com/downloads/smnewsroom_template.pdf #sm65

@shelholtz also lets you influence coverage. give me photo you want me to use vs what i find on flickr (for instance) #sm65

@shelholtz makes it easier/faster to write something about you if you give me the tools. easy=more likely to write #sm65

RT @Marc_Meyer: Come on down and chat #socialmedia tweetchat with @shelholtz starting in 5 min #sm65

Social Media Data Management - Privacy, Security and Retention

Crisis Management for BP Using Social Media

Location Based Services: Marketing Euphoria or Building Block?

@zaibatsu would be better though if u c my checkin via twitter but can respnd to me via 4sq. I may not have twitter active #sm62

@jakrose and therein lies their tragic mistake. They are more powerful as strategic partners than any one platform winning whole game #sm62

Instead of each platform wanting to copy core attribute of another, leverage u'r unique aspect (yelp=reviews) with theirs 4sq=locate #sm62

think the key is cross pollination of platforms - let me check in once on 4sq and post tip to Yelp with one checkin #sm62

RT @ScottHepburn: Tune in @ 12p EST as @jakrose explores "The Reality of Location Based Social Networks." Follow #sm62 and #socialmedia

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Facebook blowback: What's the upshot for social media?

Is Retention the new acquisition in social media?

Connecting With Consumers Through Social Media

Managing the marketing mix-What's more effective?

@Tbeffs and it was good to see your smiling avatar too! wasn't that an wicked good #SM57 today? @AmberCadabra rocked it.

ciao to all of you #sm57 peeps. Amber, u rocked it as always... and the rest of you... wow..can't wait to reread hashtag. so much knowledge

totally agree RT @karimacatherine: Just as @tbeffs was saying, it is probably time we stopped thinking in terms of campains #sm57

RT @AmberCadabra: "Relationships" are not goals. It's what you hope to achieve through stronger ones that matters, and is measurable. #sm57

or engaging them in a story RT @karimacatherine: What about not campaining to the customer but telling him a story, continuity.? #sm57

I'd add rsch 1st then .. RT @AmberCadabra: RT @cspenn: #sm57 Testing, testing, testing. TTest, experiment, fail until u succeed or go broke

there is none RT @AmberCadabra: Okay. Last question and it's a doozy: Q3: What is right budgeting mix between traditional & digital? #sm57

I'd add rsch 1st then .. RT @AmberCadabra: RT @cspenn: #sm57 Testing, testing, testing. TTest, experiment, fail until u succeed or go broke

@djwaldow tend to agree with DJ here - now days, everything is marketing, which is half problem cause mkting doesn't control all #sm57

@AmberCadabra you mean measure success other than DM success - say like brand perception movement or loyalty #sm57

@AmberCadabra Biz goal is about getting from where u r today to where u want to be tomorrow. Objective should move u down line. #sm57

@AmberCadabra objectives should be tied to biz goals. #sm57

Culture Shift: Is your company ready to go Social?

How do you manage the effectiveness of your social programs?

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

What location based social means to businesses

gr8 idea RT @CoryOBrien: #SM53 Location svcs allow companies 2 act as local tour guide. Give custs info about the surrounding area. #sm53

@jsandford that would be cool... think pub crawl 2.0 ;) #sm53

Joined late but man, killer convo going on over at #sm53 via @Marc_Meyer @jaybaer @jasonbreed never too late to pop over and catch up

@jaybaer and cross pollinate platforms #sm53

love this RT @sethcuthbertson Companies will need to train employees that everyone is a "secret shopper" #sm53 (great point!) #sm53

@jsandford @jaybaer or better yet QR code takes you directly to Yelp/FB/UrbanSpoon review page to review restaurant #sm53

Characteristics of Highly Influencial Brands in Social Media

agree RT @abarcelos: RT @CoryOBrien: #SM52 Use logo 2 build brand, make clear who person/people r behind logo.Transparency no face,key #sm52

@sharonmostyn @jsandford but what if one day that face is linked with the competitor's logo? #sm52

If co=small 1 person can handle. But can a person handle large global? @scottmonty is exception ;) #sm52

agree RT @marketwire: What happens when u put a face 2 the brand & then the team expands? U have the recreate image. Focus on brand. #sm52

@sandraproulx but does the "face" result in consumer forming bond with person or brand? what if person leaves co? #sm52

@eamcc does it? seems to me avatar is just a "logo" that helps me pick out a tweet by person/brand in channel more quickly #sm52

is it really about the avatar or the content of the posts/tweets that makes it a brand or a person? #sm52

The Importance of a Content and Engagement Strategy in Social Media

Customer Service's Role in Social Media

The Next Big Thing is So Last Year

Social and the New Model For Market Segmentation

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Fear Factor. Understanding the value of adding social media to the mix.

Twitterville - What's Happened, What's Coming

The Social Media RFP: How to Get the Best Results

@maggiefox agree. trad comp models in ad agencies do create barrier to adoption. mass media margins higher cost to deliver svc lower #sm43

Socializing My Business � What Comes After the Chit-Chat?

Engagement through Customer Service: Your Contact Center and Social Media

The 2009 Roundup

Advancing the Discussion of Social Media & ROI

The Future of Socialnomics

The Future of Advertising & the Role of the Agency

RT @edwardboches: clients know their biz & hopefully their consumr agencies know how 2 attract, engage, persuade & in future mobilize #sm37

@edwardboches how r u getting clients & u agency to embrace convo vs interruption approach? #sm37

RT @josh10x: RT @socialtality: For agencies to stay relevant, theyre going to need to learn to quantify the value of the conversation #sm37

@Marc_Meyer I think it is just that old habits die hard. Spend 20 years thinking of mkting as an ad... hard to think of it as convo #sm37

@edwardboches think interruption will become starting point for convo vs end point of sale #sm37

@edwardboches don't think interruption is dead but certainly playing a diff role in the marketing funnel #sm37

@Marc_Meyer @edwardboches but how do you change biz model when clients won't fundamentally alter comp$ model? #sm37

@edwardboches don't think interruption is dead but certainly playing a diff role in the marketing funnel #sm37

@Marc_Meyer @edwardboches but how do you change biz model when clients won't fundamentally alter comp$ model? #sm37

this looks like a great #socialmedia chat today RT @Marc_Meyer: @edwardboches fire away..#sm37

RT @Marc_Meyer: Today at noon, we have Mullen's chief social media officer @edwardboches hosting our #socialmedia tweetchat join us #sm37

The Impact of Social Media in Government

Stop Campaigning and Start Conversing - The New Marketing Paradigm

or tiptoe RT @jsandford: @ikepigott @Marc_Meyer @TomMartin You shouldnt jump in2 the convo; you have to fall into it and trust. #sm35

FTC alert ;-) RT @BethHarte: @TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. #sm35

@ikepigott u sound like buzz lightyear ;) #sm35

@dariasteigman yes face that issue every day with national clients that span timezones, cultures, etc #sm35

me 2 RT @Tbeffs: sure there r many small/local biz doing well, just dont get the limelight. Id love 2 hear more of their stories #sm35 #sm35

great thought RT @Marc_Meyer: @TomMartin a willingness to fail but fail forward #sm35

@IIZLIZ how does she connect with them in first place? #sm35

Hi I'm me. Let's talk about me. U will luv me. ;) RT @denvan: @jsandford Like walking up to group at party touting yourself. #sm35 #sm35

@Marc_Meyer why do you think those co's have been able to "do it right"? #sm35

@dariasteigman do their employees tweet, etc.? #sm35

RT @denvan: Q2: Agencies need to formalize listening and absorbing customer expectations / input / reactions as part of the big plan. #sm35

So it would seem that Patagonia is going a good job of convo vs campaign. Anyone else know of agency/brand doing it right? #sm35

Q3. What are some examples of brands or agencies that have succeeded in making the jump from campaign to conversation? #sm35

Y'all are killin it... let's finish up with this next Q. #sm35

@andrewmueller but can't you say you stand for something but then in truth you don't? Is that really making a brand promise? #sm35

@KeithBurtis you've got a date. we'll take a cab this time ;-) #sm35

@andrewmueller @bethharte do you have to "say" you stand for somehing or can u just demonstrate it via SocMe? #sm35

@KeithBurtis smart person #sm35

y'all are rockin it...sorry if i'm falling behind... keep it coming. #sm35

@jsandford so talk around the brand vs about the brand? #sm35

Q3. What are some examples of brands or agencies that have succeeded in making the jump from campaign to conversation? #sm35

Y'all are killin it... let's finish up with this next Q. #sm35

@andrewmueller but can't you say you stand for something but then in truth you don't? Is that really making a brand promise? #sm35

@KeithBurtis you've got a date. we'll take a cab this time ;-) #sm35

@andrewmueller @bethharte do you have to "say" you stand for somehing or can u just demonstrate it via SocMe? #sm35

@KeithBurtis smart person #sm35

y'all are rockin it...sorry if i'm falling behind... keep it coming. #sm35

@jsandford so talk around the brand vs about the brand? #sm35

or tiptoe RT @jsandford: @ikepigott @Marc_Meyer @TomMartin You shouldnt jump in2 the convo; you have to fall into it and trust. #sm35

FTC alert ;-) RT @BethHarte: @TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. #sm35

@ikepigott u sound like buzz lightyear ;) #sm35

@dariasteigman yes face that issue every day with national clients that span timezones, cultures, etc #sm35

me 2 RT @Tbeffs: sure there r many small/local biz doing well, just dont get the limelight. Id love 2 hear more of their stories #sm35 #sm35

great thought RT @Marc_Meyer: @TomMartin a willingness to fail but fail forward #sm35

@IIZLIZ how does she connect with them in first place? #sm35

Hi I'm me. Let's talk about me. U will luv me. ;) RT @denvan: @jsandford Like walking up to group at party touting yourself. #sm35 #sm35

@Marc_Meyer why do you think those co's have been able to "do it right"? #sm35

@dariasteigman do their employees tweet, etc.? #sm35

RT @denvan: Q2: Agencies need to formalize listening and absorbing customer expectations / input / reactions as part of the big plan. #sm35

So it would seem that Patagonia is going a good job of convo vs campaign. Anyone else know of agency/brand doing it right? #sm35

@elhoust agree. orgs that get it benefit from ROI on sales/leads AND feedback loop that replaces focus groups ;-) #sm35

@BethHarte but what if cust wants something that not in brands long term best interest? ie BMW used to be yuppie car #sm35

@dariasteigman agencies or clients? Do agencies really drive that or do clients with their compensation models? #sm35

In what way? RT @Marc_Meyer: Change the culture first #sm35

like this idea RT @jsandford: @TomMartin I would say that ancillary marketing within conversation is where youd want to be. #sm35

Q2 So how do ad agencies have to change in order to create conversations instead of campaigns? #sm35

Q1a so is there such a thing as a marketing conversation? #sm35

@MBerman1 exactly. will it alienate vegans? maybe but sport mkt is so much larger maybe that it pays off? #sm35

yes it does RT @Sue_Anne: @TomMartin Doesnt it go back to the setting goals? Why does the client want to be involved in socmed? #sm35

@BethHarte agree they should. otherwise, lose their brand #sm35

@BethHarte but what if cust wants something that not in brands long term best interest? ie BMW used to be yuppie car #sm35

@KeithBurtis really? what does Nutella enable? But I know a lot of folks that love that stuff and will talk about it all day long #sm35

so how do you integrate SocMe with a Media planner's job? RT @andrewmueller: @MBerman1 Yes, Social Media should bridge silos #sm35

@elhoust agree. orgs that get it benefit from ROI on sales/leads AND feedback loop that replaces focus groups ;-) #sm35

@andrewmueller i hope not #sm35

Q2 So how do ad agencies have to change in order to create conversations instead of campaigns? #sm35

Q1a so is there such a thing as a marketing conversation? #sm35

agree RT @andrewmueller:RT @jsandford:Agencies have 2 know brand culture +target stimulating side-channel convo related 2 brands goals #sm35

@MBerman1 exactly. will it alienate vegans? maybe but sport mkt is so much larger maybe that it pays off? #sm35

RT @whodak: RE Q2 - Agencies should think of a brands social content like physical product, it carries the brands aesthetic & quality #sm35

yep totally agree RT @Tbeffs: Were getting ahead of ourselves. This is a huge shift all around w/in Brand Structure & Agencies. #sm35 #sm35

yes it does RT @Sue_Anne: @TomMartin Doesnt it go back to the setting goals? Why does the client want to be involved in socmed? #sm35

@KeithBurtis agree but would you join a convo of other outdoorsmen that was underwritten by outdoor brands? #sm35

@BethHarte agree they should. otherwise, lose their brand #sm35

think agencies can transition RT @jasonbreed: @Tbeffs so does it take a complete re-start like @dachis can existing agency transition? #sm35

like this idea RT @jsandford: @TomMartin I would say that ancillary marketing within conversation is where youd want to be. #sm35

@KeithBurtis fair assumption #sm35

In what way? RT @Marc_Meyer: Change the culture first #sm35

@andrewmueller i hope not #sm35

@KeithBurtis really? what does Nutella enable? But I know a lot of folks that love that stuff and will talk about it all day long #sm35

so how do you integrate SocMe with a Media planner's job? RT @andrewmueller: @MBerman1 Yes, Social Media should bridge silos #sm35

@dariasteigman agencies or clients? Do agencies really drive that or do clients with their compensation models? #sm35

@KeithBurtis agree but would you join a convo of other outdoorsmen that was underwritten by outdoor brands? #sm35

think agencies can transition RT @jasonbreed: @Tbeffs so does it take a complete re-start like @dachis can existing agency transition? #sm35

@KeithBurtis fair assumption #sm35

agree RT @andrewmueller:RT @jsandford:Agencies have 2 know brand culture +target stimulating side-channel convo related 2 brands goals #sm35

RT @whodak: RE Q2 - Agencies should think of a brands social content like physical product, it carries the brands aesthetic & quality #sm35

yep totally agree RT @Tbeffs: Were getting ahead of ourselves. This is a huge shift all around w/in Brand Structure & Agencies. #sm35 #sm35

bring it on dog...RT @Marc_Meyer: I hope @tommartin is ready. 4 #socialmedia tweetchat. http://bit.ly/8gdJZO #sm35

RT @jsandford: @Marc_Meyer To that I would say -- what are orgs doing to keep the convo going "outside the envelope"? #sm35

@andrewmueller but now days isn't everything about brand? it all reflects on the core brand - mkting, svc, socme, all of it #sm35

@elhoust totally agree not a new DM channel #sm35

@ikepigott @marc_meyer agree. convo for convo sake equals unemployment #sm35

@smurdoff so maybe campaign is instigator to conversation? #sm35

like Dominos RT @robbievitrano: RT @dariasteigman: Need to move from monologue to dialogue. Marketing as a service. Offer utility. #sm35

or maybe old habits dying hard? RT @Tbeffs: Q1:Lets not forget the campaign cycle is also due to budget allocation #sm35

follow up to previous RT LCD = lowest common denominator #sm35

Luv this RT @DWesterberg: #sm35 Convo allows you 2 care/respond/deal w/the individual customers experience, campaigns water down LCD #sm35

@dariasteigman @marc_meyer maybe the better term is "nudge" instead of "push"?? #sm35

good ? here RT @Marc_Meyer: @jsandford so is the term social media campaign then oxymoronic? #sm35

@jasonbreed is convo about what they want to buy or maybe goal is to understand what they might want to buy? #sm35

like this RT @jsandford: @TomMartin A campaign intends to change behavior based on 1-way comm. A convo is 2 way and may be iterative. #sm35

@jonnytee can a convo not be focused on achieving a clear objective say brand perception movement? #sm35

Q1 What is the difference between a marketing campaign and a customer conversation? #sm35

fixin to host #sm35 -- apology in advance for volume of tweets in my stream over next hour.

@dariasteigman me too #sm35

TweetChat open: check. TweetDeck open: check Water: check Rockin music: check. Think I'm ready to kick it at #Sm35 u comin? t minus 5 min

RT @Marc_Meyer: Agencies-what sayeth you? chat in 20: Why brands need 2 evolve out of campaign thinking: http://bit.ly/8gdJZO #sm35

@hkremer but what if client doens't know how to define? #sm35

yep RT @Sue_Anne: For some companies / orgs the conversation isnt happening yet, so they need to create the conversation. #sm35

@elhoust maybe. but the reality is for a brand, it's all about leads/sales. They aren't doing this as a hobby. #sm35

Today's #socialmedia chat we'll talk about why brands need 2 evolve out of campaign thinking http://bit.ly/9SzmT follow #sm35 12 EST

RT @Tbeffs: Whoop-Whoop My Man @TomMartin's rockin nxt SocMed chat.Stop Campaigning & Start Conversing 12 EST #sm35 http://bit.ly/5r8G5m

I'm hosting this 2day. Join me?? 'Why brands need 2 evolve out of campaign thinking' http://bit.ly/9SzmT follow #sm35 12 EST

kind of glad they weren't ;-) RT @Marc_Meyer: @BethHarte Agree. Brands/agencies should have been listening/watching this tweetchat #sm35

or tiptoe RT @jsandford: @ikepigott @Marc_Meyer @TomMartin You shouldnt jump in2 the convo; you have to fall into it and trust. #sm35

FTC alert ;-) RT @BethHarte: @TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. #sm35

@ikepigott u sound like buzz lightyear ;) #sm35

@ikepigott @marc_meyer ike thinks Jamie needs to host... #sm35

@SuzanneVara think you can keep it going. once the door is open, be interesting, be helpful, keeps convo going #sm35

Y'all rocked it today... really great stuff. so much to revisit and think about. Thanks for playing along. #sm35

@Tbeffs agree. wish they'd just call it Conversational Marketing instead #sm35

@Marc_Meyer but if you come and I don't like you I block you. free or not, it's an invite no? #sm35

RT @Tbeffs: Q2: can I get crazy? what about Institutions or public/private sectors, w cross over success? #sm35

totally agree RT @techguerilla: @TomMartin Actually, I'd say in SM you have to be interesting enough to be invited to the conversation #sm35

@elhoust thanks for coming too.... #socialmedia #sm35

@AndrewMueller enjoyed it. thanks for joining us #sm35

@Tbeffs thx. loved your contributions good POV #sm35

@elhoust thanks for coming too.... #socialmedia #sm35

Today's #socialmedia chat we'll talk about why brands need 2 evolve out of campaign thinking http://bit.ly/9SzmT follow #sm35 12 EST

November 17th: Rohit Bhargava

@SueSpaight awwwww shame. miss you ;-) #socialmedia

RT @Marc_Meyer: Just got off the phone with @tommartin about next weeks #socialmedia Tweetchat topic-Gonna be a good one

being authentic means.... being honest I think. upfront and direct. #sm34

November 10th: Jacob Morgan

@Marc_Meyer @jacobm @jasonbreed excellent as always. #sm33

@Marc_Meyer like any other mkting program some work, some fail. in failure there is learning. which is an ROI of it's own kind #sm33

@saramiller your goal could be to sell widgets but also reduce cust churn - big issue in your industry #sm33

@jasonbreed not sure I'd agree... customer churn has a bigger price than most co's attribute. #sm33

@jasonbreed roi def seems limiting 2 me. what about permission to fail thus reducing customer churn. would that not be roi? #sm33

good point RT @Dmattcarter: @smurdoff Agree. The road may be paved through savings rather than sales. #sm33

Q for group: does "discovery" count as ROI? ie, discover a new product usage via SM but prdt R&D not goal of SM plan #sm33

@Dmattcarter well. thx. didn't realize that was u. #sm33

agree RT @cmwooll: Q2: U have 2 start w/end in mind, w/goals U can track 4 achievement. Execs want 2 C plan implemented w/results. #sm33

@jacobm sales, earned mentions/media that link to SM efforts, voiced brand conversion, net promoter scores, etc #sm33

@jacobm @smurdoff also think you need to consider "how long" SM effect won't be immediate #sm33

November 3rd: Jason Falls

Oct. 27th: Scott Monty

October 20th: C.C. Chapman

October 13th: Aaron Strout

@glenbornjobs but a phone call = interruption. A tweet = invitation. Busy execs prefer invitation IMHO #socialmedia

@aaronstrout @marc_meyer gotta run to appt...but thx for great chat and letting me play along. ciao all #socialmedia

@aaronstrout http://gist.com/ and they just announced an iPhone app too #socialmedia

@jonnytee how do you like Gist... started playing with it... still early 4 me. #socialmedia

agree RT @marksylvester: all about building rapport, cold/warm/hot calls require social skills-blding rapport is important one #socialmedia

@glenbornjobs but do you know my problem and can tell me in 30 sec how you can solve it? #socialmedia

@aaronstrout @FragKenny SCRM best use=low risk relationship starter. From there you'll hear opps if they exist. #socialmedia

Think one of best uses of SCRM is to make every call a "warm call" #socialmedia

yep RT @Marc_Meyer: The front of the house or the social part needs to speak more and capture less. Conversations remember? #socialmedia

@fragkenny cold call = me spending my time educating you with no immediate reward to me. How is that ever a good thing 4 cust? #socialmedia

@aaronstrout "*approach* is most important" AMEN. Tools come and go. Approach it the right way, that lasts forever. #socialmedia

@aaronstrout Seriously though: SCRM v CRM - just tools. Need to focus on approach. Heart of the "problem" lies there, no? #socialmedia

@aaronstrout @prem_k sales peeps don't need 2 chg ways-should have always being doing it that way "no cold calls" #socialmedia

October 6th: Todd Defren

September 29th: Brian Solis

@Marc_Meyer well then...that takes care of that to-do item on my list. #socialmedia

@Marc_Meyer shhh don't steal my #socialmedia topic for november ;)

September 22nd: Ken Burbary

@kenburbary Marc_Meyer lovin today's chat. Well done. but duty calls. looking forward to pulling down hashtag later #socialmedia

Also think it important to listen creatively. Sometimes what you "hear" inspires opps for a new convo. Important to sense & act #socialmedia

@gianandrea yep #socialmedia

@hacool yes - plan is important but follow the conversation. #socialmedia

SocMe is one place where success simply breeds more work. Important to understand when starting. #socialmedia

@hacool @chcukhemann agree. need to listen around your brand as much as for your brand to be effective in SocMe #socialmedia

totally agree RT @kenburbary: @Sue_Anne People R biggest expense/resource. Monitoring value isnt in tool, but data. #socialmedia

@kenburbary @chuckhemann and free tools don't allow for longitudinal tracking over time which i find helpful #socialmedia

RT @kenburbary: @wvpmc Thats the key isnt it? Monitor convo first, use data to guide strategy planning. Fact-based decisions! #socialmedia

@kenburbary people wise is hardest. hard to cover 24/7/365 - have to dedicate folks and get buy-in to be on-call all time #socialmedia

we use Radian6 and manual searches, tweetdeck, etc #socialmedia

topic looks good 2day RT @Marc_Meyer: Consumer Insights 2.0 is topic of 2days #socialmedia chat w/ @KenBurbary http://bit.ly/w5RKp noon EST

September 15th: Scott Hepburn

@Twitter @Spam can U pls remove these spam accounts - see PDF on this page. Whole block on p1 thx. http://bit.ly/135mBI #socialmedia

@ShannonPalmer @ScottHepburn @billfromsc @The_Real_Atom @elhoust & last but not least @Marc_Meyer GR8 convo 2day. gotta run #socialmedia

RT @jasonbreed: stay away from the regulated side and build following around the cause. Get ideas for new blockbuster products. #socialmedia

Golden RT @Marc_Meyer: A compliance person who "gets" social media, talk about a niche... #socialmedia

@ScottHepburn don't think u need to 4see them, just B able to understand and creatively work around. Key word: creatively #socialmedia

@ScottHepburn opp is to be able to wade through those regs and still create meaningful SocMe progms, as noted earlier hard hire #socialmedia

@ScottHepburn major opp is to show these reg co's HOW they can use SocMe and stay compliant. Good opp 4 smart SocMe peeps #socialmedia

@lisahoffmann @marc_mayer not only underestmtd but underappreciated I think. Needs those reltshps but many overlook #socialmedia

what he said: RT @ScottHepburn: @Marc_Meyer Agreed. SM time investment always underestimated. #socialmedia

@billfromsc @lisahoffmann yes. I mean seriously, what lawyer could confine themselves to 140 characters??? #socialmedia

@ScottHepburn we primarily use one/two peeps speak 4 brand. Guideline docs/suggestions for everyone else (emplyee). #socialmedia

@The_Real_Atom the witty rich guy??? kidding. Agree. Think you hire for Mkting - train for legal compliance #socialmedia

@Marc_Meyer not in my world. #socialmedia

@The_Real_Atom is there such a thing as a non-multitasking employee? #socialmedia

@The_Real_Atom @marc_Meyer agree in non-reg indstry. but in reg indstry 2 easy to run afoul of regs, get into big time trble #socialmedia

@Marc_Meyer don't need 2 undstnd legal, but how to stay within guidelines. Where is the envelope? #socialmedia

RT @ScottHepburn: SM in regltd biz=dual chllenge: Find/hire ppl who understand comms AND legal, train those who dont know both. #socialmedia

@Marc_Meyer yes but therein lies the fun yes?? #socialmedia

Q: does SocMe in a regulated industry require more or less creativity than SocMe in non-regulated consumer world? #socialmedia

@Marc_Meyer sure they do. Look @JasonFalls mkting guy that can live within guidelines and do well. hard hire yes..but out there #socialmedia

@ScottHepburn @wvpmc thinks SocMe should be lead by Mkting/PR with an understanding of legal/corp/govt considrations #socialmedia

September 8th: Michael Brito

September 1st: Valeria Maltoni

August 25th: Shannon Paul

agree RT @Marc_Meyer: As a self policing entity we have a tendency to pick up our pitch forks and torches pretty quickly #socialmedia

August 17th: Connie Reece

August 11th: Liz Strauss

@Marc_Meyer think a blog/twitter nda is a bit much. mostly think you just have to remind folks google never forgets. #socialmedia

@lizstrauss in simplest form: don't do/say/share anything u wouldn't in person in front of your boss. #socialmedia

@lotsofdimples not only the spark, but i've often "worked through" a blog post on twitter first then write it on blog #socialmedia

@ariherzog @davidspinks that's interesting: I'd say content around which conversation/community form. #socialmedia

@DavidSpinks agree... me too, but then you are a participant more than instigator at that point. #socialmedia

agree RT @ariherzog: @DavidSpinks I disagree. The blogger creates the content, but the commenters create the conversation. #socialmedia

@Marc_Meyer think twitter and blog strategies intersect. Twitter drives you to blog. #socialmedia

August 4th: Ann Handley

July 28: Chris Brogan

@JasonJHill good point. that's why it should never be "an employee" but a team. IMHO #socialmedia

@JasonJHill not sure I agree. Relationships are transferable. Requires work and is an art but can be done #socialmedia

@Marc_Meyer @ChrisBrogan thanks for another educational #socialmedia

amen RT @DavidSpinks: @chrisbrogan relationships should B timeless even after sale. else not relationships, strictly leads. #socialmedia

@Marc_Meyer http://www.buzzstream.com/ #socialmedia

@Marc_Meyer maybe but sales cycles are really nothing more than an average. u never know when prospect might be ready #socialmedia

@Marc_Meyer in short term, true. but in long term, constant rltshp bldg= full sales pipeline=you keep u job. #socialmedia

@louziane examples? #socialmedia

Think u have to freely give to others. @chrisbrogan: On @pundster 's point, how do we build trust in the online lead gen world? #socialmedia

@chrisbrogan Q4: depends on user. some folks are really good at putting the shine on you. #socialmedia

Now that's interseting ? RT @chrisbrogan: Q4 how fast do new tools expose "fake" interest in you as ppl try to build leads? #socialmedia

@DavidSpinks well that is true. the world will always have asshats. #socialmedia

@DavidSpinks @chrisbrogan think you strive for relationships and then be thankful if one turns into lead #socialmedia

RT @ajmunn: Lead gen for me implies the search/prospects. Using social media tools to search, listen & understand need #socialmedia

@chrisbrogan think lead gen can be more 'transactional' where 'relationship blding" is for the long haul?? #socialmedia

@Marc_Meyer think lead gen in socme requires you to put yourself out there 1st - give folks chance to find u #socialmedia

Totally agree RT @chrisbrogan: lead gen requires attention. As attention grows scarce, we listen first 2 people we "know" #socialmedia

RT @Marc_Meyer: 5 minutes out for todays #socialmedia chat with your cordial accommodating hosts @marc_meyer and @jasonbreed #socialmedia

@Marc_Meyer nice.... was tuning into to hear Chris but hey, who can turn down a twofer #socialmedia

@Tribal_Gothic this 1's 4 U: How to join Twitter Hashtag chats like #blogchat or #socialmedia http://bit.ly/GvgG1

Nola Peeps, @Marc_Meyer has @ChrisBrogan on his #SocialMedia today at 11am CENTRAL time. Maybe you should stop by?

@Marc_Meyer so who is today's host on #SocialMedia?

July 21st: Rachel Happe

July 14th: Jennifer Leggio

You're never to young to start your personal brand #socialmedia http://budurl.com/y9p4

@Marc_Meyer great stuff today. @mediaphyter 's ?'s really got the group going. #socialmedia

@DavidSpinks also strong personal brand means only the right co's contact me 4 work. weeds out those that will be bad match. #socialmedia

@DavidSpinks because shiny things can distract you and cloud your brand. My brand=my reputation=my paycheck. #socialmedia

@AmberCadabra: @DavidSpinks you are what you create/share/say and everyone can see it unvarnished. Beauty of SocMe branding #socialmedia

RT @AmberCadabra: @DavidSpinks no semantic hairs. Agree. Great thing about SocMe - there is no saying, only showing. #socialmedia

Totally agree RT @DavidSpinks: @TomMartin exactly. reputation should B part, if not the main focus, of U personal brand. IMO #socialmedia

Did you know that over 1 million twitter users don't follow @chrisbrogan? Fame/Visibility - it's all relative #socialmedia

@AmberCadabra think reputation can be result of personal branding done correctly #socialmedia

@kamichat why can't personal brand be built on basis of content you create/share in SocMe world? #socialmedia

Why does PB have to be 'spoken'? RT @kamichat: Reputation is what people say about U personal branding is what U say about U #socialmedia

@mediaphyter Seems to me helpful, selfless folks do better than "those guys" at least in SocMe world #socialmedia

@jmacofearth this is what I think about personal brands http://budurl.com/y9p4 #socialmedia

Hope u right. RT @dannybrown: Q2: Anyone can brand themselves with creative BS - the $ will only come by proving it's not BS #socialmedia

@Marc_Meyer think it is just PC to poo poo fame. but fame=opp what matters is how u use any fame u have #socialmedia

@chrisbrogan: @mediaphyter Q 4 U. Would big co's be so willing to hire you if you weren't an "A" list kind of guy? #socialmedia

RT @kenwheaton: @TomMartin Hell, forget @chrisbrogan, my mom's never heard of social media! #socialmedia

@mediaphyter don't even think 'reach' is right. 'influence' most appropriate IMO #socialmedia

@mediaphyter our co hopes to convert any socme 'fame' to leads that convert to clients. pretty simple. #socialmedia

@mediaphyter i guess our company hopes any 'fame' i can generate will translate to biz leads that become clients #socialmedia

@Marc_Meyer do my best to drop in #socialmedia

@Marc_Meyer 11a central right??? #socialmedia

July 7th: Keith Burtis

@KeithBurtis thanks for hosting. good stuff. lots of food for thought. #Socialmedia

@MiguelALlano also don't think you can 'create' buzz only be 'buzzable' #socialmedia

@Miguelallano change discussion to R&D oriented goals. Show category level discussion. Talk about how they might enter #socialmedia

@KeithBurtis 1,000 of smaller clients Argggg sure fire way to unprofitability ;-)) LOL #socialmedia

@Tbeffs breeds confidence that you/your team is ready for inevitable or unplanned failure #socialmedia

@KeithBurtis agree but what metric do YOU use for lifetime value? That's eht ? I struggle with when talking w/clients #socialmedia

@JeffHurt My plans always include a few "easy" wins. Clients/Bosses need to see wins to believe further effort worthwhile #socialmedia

But a reality we must work within I think. RT @Miguelallano: @evelynso But trying it out for a limited time is worst #socialmedia

RT @KeithBurtis: @TomMartin Yes, a plan gives you benchmarks, and definitions of goals. Not a roadmap #socialmedia

@Tbeffs I think @KeithBurtis was saying without a plan there can be no progress. progress requires start/finish point. IMHO #socialmedia

@KeithBurtis that's interesting. care to expand? #socialmedia

@KeithBurtis agree but also think you must literally plan to fail. SocMe is so new, failure is the price of entry I think #socialmedia

June 30th: Lee Odden

Jun 23, Richard Binhammer

June 16th: Toby Bloomberg

June 9th: Arik Hanson