@cubanalaf I'm lurking, too. #sm57, my dear. :) Hop on in.
@djwaldow @AndrewMueller "Brand lift" is a metric that impacts sales, though, right, DJ? #sm57
RT @AmberCadabra RT @Marc_Meyer: 2day Noon EST chat on Managing the Marketing Mix: Which Channel's More Effective? (I'm hosting) #sm57
RT @AmberCadabra RT @Marc_Meyer: 2day Noon EST chat on Managing the Marketing Mix: Which Channel's More Effective? (I'm hosting) #sm57
@Marc_Meyer @TreyPennington Thank you both for hosting! #sm56
@listeningpostuk Yup! You have to do something with what you absorb, right? Ideas are great, but execution is where it's at. #sm56
@techguerilla @jaybaer knows what's up. Really, that's *exactly* it. #sm56
Q3 Absorb. Don't just listen, digest what others are saying and let it impact what you do. #sm56
Q3 Absorb. Don't just listen, digest what others are saying and let it impact what you do. #sm56
@kikilitalien And the ruby slippers don't hurt. ;) #sm56
@kikilitalien And the ruby slippers don't hurt. ;) #sm56
@kikilitalien In this case, leading from behind the curtain would be the antithesis of what all this is about, right? #sm56
@treypennington Definitely. ;) #sm56
@treypennington Definitely. ;) #sm56
@listeningpostuk Don't have to be an exec to lead. :) #sm56
@listeningpostuk Don't have to be an exec to lead. :) #sm56
Peeking in. Smart chats lately. #sm56
@Marc_Meyer But even as a fluid entity, success is subjective. What might be significant to one org could mean nothing to another. #sm55
@nigellegg Totally agree with you. Success is subjective and individual, despite trends and what we *think* is important. #sm55
@brightmatrix And that those same metrics are actually useful to organizations. Too individual a practice, I think. #sm55
@brightmatrix Universal standards assume that everyone is measuring and tracking the same things, though. (Sorry, hopping in.) #sm55
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@sonnygill Yes! But what happens when companies want to integrate SM, want that culture but don't have it? Overhaul? #socialmedia
@sonnygill Yes! But what happens when companies want to integrate SM, want that culture but don't have it? Overhaul? #socialmedia
Couldn't have said it better. RT @lizstrauss: @TransitionalTee Lead with relationships not tools. #socialmedia
@DavidSpinks Is it our place to judge, if it ends up working for them? I haven't read the policy, so I'm just spoutin off here. #socialmedia
@sonnygill And, past employee conduct, company culture and understanding of goals helps naturally streamline messages. #socialmedia
@sonnygill Exactly! There can be tool-specific points, but I think this is just an extension of employee conduct policy. #socialmedia
@sonnygill It's like "If you're going to rep our company on the Web, here are the things you need to keep in mind." #socialmedia
@lizstrauss Policy should cover overarching outreach more than specific tools. #socialmedia
@lizstrauss People who shouldn't blog or tweet? Those who don't *get* the company brand or message. #socialmedia
@Marc_Meyer Q3 Naturally, though, certain departments might lead to use of one over the other. #socialmedia
@Marc_Meyer Q3 I think the tools should be used in conjunction, no matter departments. Get rid of the barriers. #socialmedia
@Marc_Meyer Q3 Naturally, though, certain departments might lead to use of one over the other. #socialmedia
Agreed. RT @StepfordMom: I think part of the "art" is keeping it a conversation and not letting it turn into a direct pitch. #socialmedia
@jasonbreed Of course you can. But is it the best or most effective means of marketing? No. #socialmedia
@jasonbreed Of course you can. But is it the best or most effective means of marketing? No. #socialmedia
Agreed. RT @StepfordMom: I think part of the "art" is keeping it a conversation and not letting it turn into a direct pitch. #socialmedia
Participating in today's #socialmedia chat until 1 pm EST! If I get to noisy, just snooze me. :) http://www.twittersnooze.com
@MarketingProfs @CraigKessler I think marketing begins w/ science. Finely tuned with art. #socialmedia
Participating in today's #socialmedia chat until 1 pm EST! If I get to noisy, just snooze me. :) http://www.twittersnooze.com
@MarketingProfs @CraigKessler I think marketing begins w/ science. Finely tuned with art. #socialmedia
@Marc_Meyer @allenweiss I think one can be taught the art of conversation. #socialmedia
Q1 I think SM is a mix of art of conversations and science of creating good content, relative to individual situations. #socialmedia
@chrisbrogan I second @DavidSpinks' point. Relationships built up to a lead should be maintained after, turned into loyalty. #socialmedia
@DavidSpinks Re: Q2, I'm late to the party but, relationships always have an agenda -- even if it's just based in connecting. #socialmedia
Increased awareness of community cause, resulting in increased action taken to reach community goals. #socialmedia
@rhappe I don't think so, no. If socmed will enhance connectivity & sharing, it's worth considering. I'm sure many thrive w/o. #socialmedia
@rhappe Social media helps fine tune a community. #socialmedia
RT @rhappe: I will be discussing social media & communities at noon ET for #socialmedia chat w @Marc_Meyer - http://bit.ly/SkO1M
