@vicequeenmaria I'll check out hugedailydeal, thanks #sm104
@j_fuji Oh ok, I hadn't seen that. One of my students was his millionth follower and she also applied. #sm104
@garzuaga Gonzalo, I just hosted the #socialmedia hashtag chat, about Social Commerce. Here's the transcript http://bit.ly/gnOvSK #sm104
@ShellyKramer I just did and it was totally insane! It's quick-paced. I know you've hosted as well and I'm honored #sm104
@ambercleveland Thank you for the side discussion about Wal-Mart, I know it's a bit controversial. Thanks again for participating #sm104
@KristaHess Thanks Krista for your participation today #sm104
@RomyPR I'm also looking for the I'm Hungry button! #sm104 @jasonbreed Thanks again, hope we'll meet at some point. Cheers
@j_fuji It's more like 80,000 people vying for the #tigerblood internship ... lol #sm104
@juwiling I appreciate that :) Have a great day #sm104
@Marc_Meyer Thanks again, it's a bit daunting but a lot of fun! Everyone had great thoughts, I learned a lot! #sm104
@cleavoncox Thanks so much for your participation! #sm104
@TeresaThotel Please check here for the next topic http://bit.ly/MLEP7 #sm104 and thanks!
@dariasteigman Thanks so much! #sm104
@cleavoncox I definitely agree, you have to be nimble and flexible #sm104
@j_fuji Oh ok, I hadn't seen that. One of my students was his millionth follower and she also applied. #sm104
@garzuaga Gonzalo, I just hosted the #socialmedia hashtag chat, about Social Commerce. Here's the transcript http://bit.ly/gnOvSK #sm104
@ShellyKramer I just did and it was totally insane! It's quick-paced. I know you've hosted as well and I'm honored #sm104
@ambercleveland Thank you for the side discussion about Wal-Mart, I know it's a bit controversial. Thanks again for participating #sm104
@KristaHess Thanks Krista for your participation today #sm104
@RomyPR I'm also looking for the I'm Hungry button! #sm104 @jasonbreed Thanks again, hope we'll meet at some point. Cheers
@vicequeenmaria I'll check out hugedailydeal, thanks #sm104
@AppleBoxStudios Thanks for your contributions and the thought of the day :) #sm104
@j_fuji Thank you, I appreciate that. It goes quickly! #sm104
Thank you all for fascinating & fast-paced discussion, I'm glad to meet you & glad to see friends. Thank you @jasonbreed @marc_meyer #sm104
@dariasteigman Thanks so much! #sm104
@cleavoncox I definitely agree, you have to be nimble and flexible #sm104
@juwiling I appreciate that :) Have a great day #sm104
@Marc_Meyer Thanks again, it's a bit daunting but a lot of fun! Everyone had great thoughts, I learned a lot! #sm104
@cleavoncox Thanks so much for your participation! #sm104
@TeresaThotel Please check here for the next topic http://bit.ly/MLEP7 #sm104 and thanks!
@j_fuji Thank you, I appreciate that. It goes quickly! #sm104
Thank you all for fascinating & fast-paced discussion, I'm glad to meet you & glad to see friends. Thank you @jasonbreed @marc_meyer #sm104
Any closing thoughts anyone? #sm104
@thegoodgarden lol .. well, yes, but I meant my male friends ... :) #sm104
Many of my friends have yet to purchase a Groupon / Living Social deal; most say deals are mostly for women #sm104
@juwiling Why are they not sustainable? #sm104
@jasonbreed That's great. Groupon is already local, but here it's about being hyperlocal based on your desires (ie., hunger) #sm104
@j_fuji That sounds interesting as well #sm104
Collective purchasing could mean collective negotiating. Or collective product development. Or service development. #sm104
@j_fuji That sounds interesting as well #sm104
@j_fuji Yes, I think the deman side has not been fully tapped yet #sm104
@ambercleveland Ok we can disagree on that, no problem #sm104
@RomyPR Are there new models that can take advantage of this purchasing power? #sm104
@j_fuji Yes, I think the deman side has not been fully tapped yet #sm104
How long can Groupon and Living Social go on with the same business model? #sm104
@RomyPR Are there new models that can take advantage of this purchasing power? #sm104
@TeresaThotel Please do! Glad to have you here #sm104
Q4: What is the future of the group buying industry (Groupon, Living Social, etc.)? #sm104
How long can Groupon and Living Social go on with the same business model? #sm104
Ok I think we've explored Q3 enough ... let's go to Q4 #sm104
@ambercleveland I agree it's good to bring lots of jobs in ... but there are costs associated with that #sm104
People see your public actions, so it's about building trust and reputation #sm104
I would say branding doesn't apply in social media. Here it's about personality, trust, service #sm104
@ambercleveland I agree it's good to bring lots of jobs in ... but there are costs associated with that #sm104
I would say branding doesn't apply in social media. Here it's about personality, trust, service #sm104
I can hear everyone thinking ;) lol #sm104
Ok RT @JohnFrost: I think Experience and Branding are same. How the customer views your brand is based on their experience with it #sm104
@AppleBoxStudios Yes, customer service and retail experience #sm104
Ok RT @JohnFrost: I think Experience and Branding are same. How the customer views your brand is based on their experience with it #sm104
@ambercleveland Those jobs aren't necessarily high priced jobs, and they put in danger local "craftsmanship" and relationship biz #sm104
Sounds like a lot of objectives and difficult to maintain a consistent balance #sm104
@AppleBoxStudios Yes, customer service and retail experience #sm104
Sounds like a lot of objectives and difficult to maintain a consistent balance #sm104
Branding, promotions, or experience ... what is most important in social media for sales? #sm104
Q3: What is most important with social commerce — branding, promotions, expeÂience — and why? #sm104
Such a lively debate, it's hard to keep up with the pace ... let's move on to Q3 #sm104
It really depends if the company has resources that know how 2 participate in conversations, not just listen & not just push messages #sm104
Such a lively debate, it's hard to keep up with the pace ... let's move on to Q3 #sm104
@JohnFrost Yes, growing your list can be a valuable objective #sm104
For reference, here's a case study of a Nordstrom associate using social media for customer service and sales http://bit.ly/gATLpx #sm104
For reference, here's a case study of a Nordstrom associate using social media for customer service and sales http://bit.ly/gATLpx #sm104
@JohnFrost Yes, growing your list can be a valuable objective #sm104
@dariasteigman Right, objectives can be very different -- and therefore measures and tools also #sm104
For reference, here's a case study of a Nordstrom associate using social media for customer service and sales http://bit.ly/gATLpx #sm104
@markkrupinski How do you measure conversion from online conversations? #sm104
@dariasteigman Right, objectives can be very different -- and therefore measures and tools also #sm104
Exactly RT @Marc_Meyer: @alexdc without breaking the bank...:) #sm104
SMBs don't have budgets or resources to spend on top of the line monitoring tools #sm104
@markkrupinski How do you measure conversion from online conversations? #sm104
Let's go with that for 10 minutes -- what are best tools for measuring results for SMBs? #sm104
SMBs don't have budgets or resources to spend on top of the line monitoring tools #sm104
The challenge with Groupon is it brings a lot of new customers who aren't necessarily loyal. You need to have a retention strategy #sm104
Does Jack's return to Twitter mean that they will integrate Square with Twitter somehow? #sm104
@JohnFrost The idea is to start slow and small and find the platforms that are useful to you as a business, and learn to scale #sm104
@JohnFrost The idea is to start slow and small and find the platforms that are useful to you as a business, and learn to scale #sm104
Me too RT @cleavoncox: @alexdc I see more value in the offers that Foursquare provides, not checkins. #sm104
@JohnFrost I agree, but there's time and resources involved in doing so #sm104
@KristaHess Please use our hashtag ;) #sm104
@JohnFrost I agree, but there's time and resources involved in doing so #sm104
So FAcebook is important because of conversations and recommendations. How about Foursquare -- is that important for sales? #sm104
@KristaHess Please use our hashtag ;) #sm104
@JohnFrost good point #sm104
@cleavoncox Please use hashtag #sm104
@JohnFrost good point #sm104
@thegoodgarden @j_fuji Is it essential for brick & mortar to be present on Facebook? #sm104
So Groupon builds brand visibility at the local level, but there may be a cost to pay for some SMBs #sm104
@cleavoncox Please use hashtag #sm104
So Groupon builds brand visibility at the local level, but there may be a cost to pay for some SMBs #sm104
@markkrupinski +1 good point #sm104
Q2: How does Facebook, LBS (Location), Group Buying change brick & mortar? #sm104
Great discussion, it's going really quickly ... lol ... let's move on to question 2 #sm104
Here's a case study of Foiled Cupcakes, that sells ONLY through social media http://bit.ly/flNjJK #sm104
@markkrupinski +1 good point #sm104
Q2: How does Facebook, LBS (Location), Group Buying change brick & mortar? #sm104
Great discussion, it's going really quickly ... lol ... let's move on to question 2 #sm104
@markkrupinski But there's a challenge in that most brands and retailers aren't talking to customers online #sm104
@j_fuji Groupon allows for group buying at a discount. But this could evolve into a group negotiating the price point. #sm104
Awesome RT @SocialMedBtrfly: At Christmas, Lowes had point-of-sale w/ a QR code, so shoppers could see other shoppers' wish lists #sm104
Here's a case study of Foiled Cupcakes, that sells ONLY through social media http://bit.ly/flNjJK #sm104
Regarding Q1, does social have a positive net IMPACT on sales? Are sales up because of social? #sm104
@j_fuji Groupon allows for group buying at a discount. But this could evolve into a group negotiating the price point. #sm104
Awesome RT @SocialMedBtrfly: At Christmas, Lowes had point-of-sale w/ a QR code, so shoppers could see other shoppers' wish lists #sm104
@markkrupinski But there's a challenge in that most brands and retailers aren't talking to customers online #sm104
Awesome RT @SocialMedBtrfly: At Christmas, Lowes had point-of-sale w/ a QR code, so shoppers could see other shoppers' wish lists #sm104
Regarding Q1, does social have a positive net IMPACT on sales? Are sales up because of social? #sm104
@j_fuji Also, are high involvement products better for group negotiating? #sm104
@j_fuji Are low involvement products better for group buying? #sm104
@Marc_Meyer What else are retailers doing in terms of social? #sm104
@j_fuji Right, some products are inherently social because of the network effect ... ie., phones #sm104
@Marc_Meyer What else are retailers doing in terms of social? #sm104
Different types of purchasing decisions require different types of recommendation. Buying soap is not like buying a car. #sm104
@j_fuji Right, some products are inherently social because of the network effect ... ie., phones #sm104
Different types of purchasing decisions require different types of recommendation. Buying soap is not like buying a car. #sm104
WOM has existed since the start of time ... but not necessarily online. It's still evolving and most retailers are not there #sm104
@SocialMedBtrfly Does this apply to all types of products? Or are some products more amenable to social than others? #sm104
@SocialMedBtrfly Does this apply to all types of products? Or are some products more amenable to social than others? #sm104
@AppleBoxStudios You mean, it's no longer about pushing messages out to consumers? #sm104
@SocialMedBtrfly Does this apply to all types of products? Or are some products more amenable to social than others? #sm104
We'll start with Q1: How is social impacting sales? #sm104
So today's topic is about "Re-Shaping the Purchasing Process: The Rise of Social Retailing" #sm104
@AppleBoxStudios You mean, it's no longer about pushing messages out to consumers? #sm104
So today's topic is about "Re-Shaping the Purchasing Process: The Rise of Social Retailing" #sm104
We'll start with Q1: How is social impacting sales? #sm104
It's my first #socialmedia chat, feeling a bit nervous, but looking forward to the interaction #sm104
@Marc_Meyer Thanks Marc, I'm honored to be here today and looking forward to the discussion #sm104
We're about to start #socialmedia chat #sm104 in about 5 minutes. Today's topic: “The Rise of Social Retailing†http://bit.ly/hwZLAl
RT @Marc_Meyer: What can we learn? Social commerce, social retail-Let's have a #socialmedia tweetchat about it @ 12 EST #sm104
Join me in an hour for hashtag #socialmedia chat #sm104 http://bit.ly/hwZLAl with @jasonbreed @marc_meyer
Looking forward to hosting today's tweetchat on The Rise of Social Commerce from 12pm-1pm ET - search for tag #sm104
Looking forward RT @jasonbreed: This week #socialmedia chat: Rise of Social Retailing w/ @alexdc moderating. Tues noon ET on #sm104
Looking forward to hosting #sm104 tomorrow on "Re-Shaping the Purchasing Process: The Rise of Social Retailing" w @jasonbreed @Marc_Meyer
Looking forward RT @jasonbreed: This week #socialmedia chat: Rise of Social Retailing w/ @alexdc moderating. Tues noon ET on #sm104
@mdl914 Sorry I missed #sm79, looks like it was a good chat!
