This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@dannybrown #socialmedia thank you everyone! this was a pleasure and i am walking away with great take aways.
#socialmedia and, isnt this all about language? words are a precious economy when fanning a fire
@juliewright #socialmedia i think shift in language engenders a sense of ownership as opposed to chaos
RT @wordymouth: You need to have a plan first, build authority in your messenger and then communicate. #socialmedia RIGHT ON!!
#socialmedia i risk being pedantic but i think PR should adopt shift in language from crisis comm to risk management
RT @concierge: Every person or company building their brand right here & now has a plan in place. You are the plan. #socialmedia
@dannybrown #socialmedia so if one looks to swineflu doesnt that indicate SM is sometimes out of even the best planned defenses?
@dannybrown #socialmedia i think the #swineflu is an excellent ex of how a msg spiraled out of control. and WHO COULD CONTROL THAT?
RT @dannybrown: How do you create a back-up crisis comms. plan? What alternatives can you have ready? #socialmedia
RT @jasonbreed can't have a good team of all-stars if no-one knows the playbook, can you? #socialmedia
#socialmedia i think developing an email list of "risk managers" wld be first step.
RT @wordymouth: I think they all failed. Arrogance prevailed. Ford has stepped back and likely won by not accepting tax money. #socialmedia
@dannybrown i think this blends crisis comms and biz ethics #socialmedia
@juliewright well said about plan! i was thinking about the snow day chart i had as a kid of who to cal if school closed #socialmedia
@dannybrown thats a tough? #socialmedia, no one in Flint would be happy
@thebrandbuilder or if you fail to plan you plan to fail #socialmedia
RT @totalcontrol: RT @juliewright: "PR needs to train, coach CEO IN ADVANCE of crisis ." Absolutely. Yes. #socialmedia
Q3 #socialmedia team member responsible for monitoring. develop emergency list of who/how 2 contact
RT @juliewright: I studied crisis comms in train derailment that evac'd small town thru Christmas. Frequent, consistent comms #socialmedia
say a press release is sent with erroneous financial data, there is little time to call a meeting as com is at grave risk #socialmedia
crisis to me means quick response so that is why i probe about 3rd party engagement #socialmedia
@allanschoenberg then ? b/comes how does a company discern who most versed/efficacious w SM #socialmedia
@drewschiller #socialmedia ceos may care but if a crisis emerges the reality is that getting ear of ceo is not qwik process.
@jenwakefield completely agreed. It requires a certain talent to execute said plan. #socialmedia
@jenwakefield completely agreed. It requires a certain talent to execute said plan. #socialmedia
@dannybrown what level of crisis warrants a CEO step in for big biz? #socialmedia
RT @concierge: @dannybrown A parallel. When outsourcing, the vendor is key. The concept is not the blame 4 fail #socialmedia
@drewschiller i agree w ownership. reality is CEO in big biz may not want to bother or it may take too long to get a hold of #socialmedia
@jenwakefield: "PR people need to be willing and able to stand up to mgt and tell them no sometimes" that can b hard #socialmedia
Q2 as a member of a big org, i appreciate hearing how small biz work these issues #socialmedia
RT @jenwakefield: @dannybrown internal PR person. they are an actually qualified PR person. shows need for accreditation. #socialmedia
RT @boltbuzz108: Q2: blend of internal communicators and external strategists for an outside perspective. planning is key #socialmedia
RT @concierge: Q2: A great PR firm will be seamless. It will b as if it's internal. The problem is lack of comm/management . #socialmedia
@wvpmc: what if CEO is not versed in social media? shouldnt companies have risk management specialists? #socialmedia
RT @dannybrown: @wvpmc have to admit, I've found smaller businesses more ready than many larger counterparts #socialmedia
@jasonbreed #socialmedia the hospital model makes sense 2 me. its strange that PR has not developed risk management depts yet
Q1 #socialmedia @prtini comletely agree with culture of company but can you expand? culture can be nebulous.
RT @dannybrown: RT @PRtini: Co size doesn't matter as much as culture, flexibility, understanding of role of communication. #socialmedia
Q1 #socialmedia i think in terms of hospitals who have risk management depts, PR companies need risk management a la web 2.0
@dannybrown #socialmedia larger companies tend to have more people to handle situation but sometimes too many cooks in the kitchen?
on w/ @dannybrown at #socialmedia crisis planning so feel free to tune me out
RT @dannybrown: @howisthebiz Should it be part of PR training/curriculum? #socialmedia
Q1 #socialmedia who develops crisis plan? who executes dmange control?
Q1 plan has to involve many levels of corporate buy in #socialmedia
RT @PRtini: Q1: Plan = Response/strategy/team roadmap to guide crisis responses. Must have plan b4 crisis hits #socialmedia
