Great discussion today at #sm131 about what constituents #brandfail. Thanks to @arikhanson 4 hosting + @Marc_Meyer & @jasonbreed dedication
You have not failed if you did not alienate your target audience >RT @reachtheworld: Are there any #takeaways at this point? #SM131
@jgombita @BarryBirkett @lttlewys Since women do 80% of local shopping I would say target audience = women who buy pasta sauce #sm131
You have not failed if you did not alienate your target audience >RT @reachtheworld: Are there any #takeaways at this point? #SM131
Great discussion today at #sm131 about what constituents #brandfail. Thanks to @arikhanson 4 hosting + @Marc_Meyer & @jasonbreed dedication
Here lies the problem; single person can take offense, exert sm influence + shape perception. Can paralyze a brand #SM130
Great #sm128 chat today, thanks to @TomMartin @Marc_Meyer & @jasonbreed for bring us together!!!
@TomMartin I will delete ...sorry @BevHillsPorsche #sm128
SPAM #FAIL > RT @BevHillsPorsche: @TomMartin schedule a testdrive, book service, find out how to set the clock.... we do it all! #SM128
@TomMartin @brienshanahan #influence = ability to get someone to know something, feel certain way, take action #sm128
No > RT @Marc_Meyer: @AndrewMueller Should every tweet include a hashtag? #sm128
@Marc_Meyer Not always, If you're tweeting about widely followed topics, proper use of hashtags expand audience #sm128
@TomMartin Why of course, this is a social space and humor shows authenticity and at times insight as well #sm128
A2 the people + brands I follow provide value: I learn or gain access to info + insights...sometime just amusing #sm128
@jgombita True but savvy marketers know that self promotion starts with giving value #sm128
RT @TomMartin: +1 RT @jonmikelbailey: A1 Twitter continues to evolve. what sets it apart is access you have to all types of people #SM128
Twitter has never been about engagement...always has been about self promotion w engagement as 1 lever #sm128
Twitter has never been about engagement...always has been about self promotion w engagement as 1 lever #sm128
A3 when a message provides value for a target audience it builds trust...mass or 1to1 #sm116
Certainly in some cases > RT @jgombita: More TRUSTING people could also be labelled more naive. Just sayin'. #sm116
RT @DigitalSherpas: @AndrewMueller Facebook deepens the same connections, just in completely different ways #sm116
Certainly in some cases > RT @jgombita: More TRUSTING people could also be labelled more naive. Just sayin'. #sm116
FB vs Twitter: the speed of connecting & spontaneous conversation in Real-Time Twitter deepens new connections #sm116
@danperezfilms simple, it is easier and faster to meet new people on Twitter & coordinate to meet in person #sm116
RT @dariasteigman: @AndrewMueller I think it exists already. With Twitter, you build the rel'ship & trust. #sm116
RT @dariasteigman: @AndrewMueller I think it exists already. With Twitter, you build the rel'ship & trust. #sm116
RT @j0d3y: Agree that Facebook facilitates real life connections; & doesn't necessarily build them. IRL interaction builds them. #sm116
@dariasteigman right... already in their circle, does it increase trust or does it already exist? #sm116
@jgombita No, please remind me? #sm116
Twitter lends itself much better than Facebook to creating new connections and real life encounters #sm116
@jgombita No, please remind me? #sm116
Twitter lends itself much better than Facebook to creating new connections and real life encounters #sm116
I disagree that the nature of Facebook builds deeper connections, the platform only subsidizes real life connections #sm116
I disagree that the nature of Facebook builds deeper connections, the platform only subsidizes real life connections #sm116
.@chuckhemann In fact, content I get on Twitter is more "trusted" because I follow people who provide value #sm116 [2of2}
.@chuckhemann I disagree, the selection process for content sources on Twitter is different from facebook. #sm116 {1of2}
.@chuckhemann In fact, content I get on Twitter is more "trusted" because I follow people who provide value #sm116 [2of2}
the study says FB users are more trusting, it does'nt mean the platform can be trusted more...does it? #sm116
the study says FB users are more trusting, it doens't mean the platform can be trusted more...does it? #sm116
RT @Marc_Meyer: FYI, Tomorrow's #socialmedia tweetchat host is the esteemed @chuckhemann who just joined Edeleman btw. #sm116
RT @Marc_Meyer: FYI, Tomorrow's #socialmedia tweetchat host is the esteemed @chuckhemann who just joined Edeleman btw. #sm116
.@techguerilla Every product or service needs advocates at each decision point along the way to purchase #sm111
.@mediasres perhaps the best, they are often temporally and contextually related to the action you want audience to take #sm111
@techguerilla So Amazon uses advocates effectively by providing a platform to advocate [for and against] #sm111
Kudo's to @techguerilla for hosting an exhilarating conversation about advocacy, influence, and mktg results on #sm111
@mediasres How about both, honest and fast looped? #sm111
.@techguerilla obtaining advocates should be an organic process, the result of product + mktg innovation #sm111 eg. #apple
@mediasres How about both, honest and fast looped? #sm111
.@techguerilla obtaining advocates should be an organic process, the result of product + mktg innovation #sm111 eg. #apple
@Ken_Rosen yes, of course advocates are wonderful + the key to developing true advocates is iterating based on honest feedback #sm111
@techguerilla Then I beg to differ, if you iterate your product and mktg based on honest feedback it scales tremendously #sm111
@techguerilla Then I beg to differ, if you iterate your product and mktg based on honest feedback it scales tremendously #sm111
@techguerilla Which of my statements are you responding to? #sm111
Dont seek advocates....Seek honest reviews, iterate accordingly, and you will reach marketing nirvana! #sm111
Dont seek advocates....Seek honest reviews, iterate accordingly, and you will reach marketing nirvana! #sm111
For Amazon customers the most effective influencers are other customers who they never met....as Bezos! #sm111
For Amazon customers the most effective influencers are other customers who they never met....as Bezos! #sm111
.@mediasres re: advocacy "best" isn't imporant, rather can be effectively mananged and what's the true ROI @techguerilla #sm111
A general influence measure is useless, for all but the most general marketers #sm111
A general influence measure is useless #sm111
Influence resides in domain, is situational, and temporally related to need /action. #sm111
Once you know what you want audience to Know, Feel, Do, relate what you offer to what is on their mind #sm111
Once you know what you want audience to Know, Feel, Do, relate what you offer to what is on their mind #sm111
Before you think of who is the influencer, determine what you want audience to know, feel, or do #sm111
An influencer only needs the to project the illusion of trust [unfortunately] #sm111 cc @techguerilla
Before you think of who is the influencer, determine what you want audience to know, feel, or do #sm111
An influencer only needs the to project the illusion of trust [unfortunately] #sm111 cc @techguerilla
brilliant >RT @RedheadWriting: @andrewmueller Yes, let's start holding comedians to code of ethics. We can call it "Funny or Die" ;) #sm110
@YourLifeInGear I'd like to think so, but they do not have the responsibility to cross check information #sm110
brilliant >RT @RedheadWriting: @andrewmueller Yes, let's start holding comedians to code of ethics. We can call it "Funny or Die" ;) #sm110
@RedheadWriting Absolutely true #sm110
@dariasteigman why should bloggers have something? There are so many different types, thats like saying comedians should have #sm110
@YourLifeInGear I'd like to think so, but they do not have the responsibility to cross check information #sm110
RT @RedheadWriting: @BarryBirkett Something that's amazing in the online world: personality can outshine writing skill. #sm110
Lumping news agencyies + bloggers together does not make sense. Journalists need to adhere to professional code of ethics #sm110
@RedheadWriting Absolutely true #sm110
@dariasteigman why should bloggers have something? There are so many different types, thats like saying comedians should have #sm110
@JohnFrost True, for one they right for a recognized and respected news outlet not their own blog. #sm110
@JohnFrost True, for one they right for a recognized and respected news outlet not their own blog. #sm110
@RedheadWriting Absolutely true #sm110
@dariasteigman why should bloggers have something? There are so many different types, thats like saying comedians should have #sm110
Lumping news agencyies + bloggers together does not make sense. Journalists need to adhere to professional code of ethics #sm110
RT @RedheadWriting: @BarryBirkett Something that's amazing in the online world: personality can outshine writing skill. #sm110
@JohnFrost True, for one they right for a recognized and respected news outlet not their own blog. #sm110
@dariasteigman why should bloggers have something? There are so many different types, thats like saying comedians should have #sm110
RT @RedheadWriting: @BarryBirkett Something that's amazing in the online world: personality can outshine writing skill. #sm110
Lumping news agencyies + bloggers together does not make sense. Journalists need to adhere to professional code of ethics #sm110
@JohnFrost True, for one they right for a recognized and respected news outlet not their own blog. #sm110
RT @RedheadWriting: @BarryBirkett Something that's amazing in the online world: personality can outshine writing skill. #sm110
Lumping news agencyies + bloggers together does not make sense. Journalists need to adhere to professional code of ethics #sm110
.@RedheadWriting I'll let Wikipedia define it for you http://en.wikipedia.org/wiki/Brand#Brand_promise #sm110
.@RedheadWriting I'll let Wikipedia define it for you http://en.wikipedia.org/wiki/Brand#Brand_promise #sm110
A1 bloggers, News outlets, etc. have the responsibility to deliver on their brand promise #sm110
A1 bloggers, News outlets, etc. have the responsibility to deliver on their brand promise #sm110
RT @KrisColvin: THANK YOU! RT @KathyHerrmann & @megfowler: U ask your customers for email prefs. Why not ask for social preferences? #sm107
@AnnaLucyT Google can't trust quantity of shared twitter links as a search rank factor, too much gaming of the system #sm107
@AnnaLucyT Google can't trust quantity of shared twitter links as a search rank factor, too much gaming of the system #sm107
@AnnaLucyT yes, an indirect benefit of twitter, but does google factor in links shared on twitter to search rank (for isntance)? #sm107
@AnnaLucyT yes, an indirect benefit of twitter, but does google factor in links shared on twitter to search rank (for isntance)? #sm107
@jaybaer @stevemassi Can you point me to an article that shows exactly how twitter affects search ranking other than social seach #sm107
.@unmarketing how about finding + answering questions that are relevant to your target audience. #sm107
.@unmarketing how about finding + answering questions that are relevant to your target audience. #sm107
RT @unmarketing: A2: they should not have a Twitter presence if they don't plan on being present. Must listen, not just dictate #sm107
RT @unmarketing: A2: they should not have a Twitter presence if they don't plan on being present. Must listen, not just dictate #sm107
@bryanmeredith yes, tactics should always be focused on delivering on strategic objectives #sm107
@ShanaDouglas But it is not Free, the resources and time can be a huge expense #sm107
@ShanaDouglas But it is not Free, the resources and time can be a huge expense #sm107
@brightmatrix Definatley NOT! #sm107
RT @Marc_Meyer I think I said it in 2007 and the tweet just came through? #sm107
@brightmatrix Definatley NOT! #sm107
Is Twitter living up to the Hype for most businesses, probably not because they execute tactics w/o strategy #sm107
RT @Marc_Meyer I think I said it in 2007 and the tweet just came through? #sm107
Is Twitter living up to the Hype for most businesses, probably not because they execute tactics w/o strategy #sm107
Twitter is not only a tool for relationship building but a source of data about you, your industry, + competition #sm107
Good to chat with such smart folks on #sm106, thanks @johncass for moderating and hosts, @Marc_Meyer + @jasonbreed
@dariasteigman don't you think that ppl know that they're cash cows, but still use FB because it meets a certain need in their lives? #sm106
@dariasteigman don't you think that ppl know that they're cash cows, but still use FB because it meets a certain need in their lives? #sm106
.@JohnFrost and how long will we continue to give facebook our personal explicit and implicit data? #sm106
.@JohnFrost and how long will we continue to give facebook our personal explicit and implicit data? #sm106
RT @JohnFrost: I'm hoping to solve the Facebook problem. How long are brands + communities going to allow FB 2 own our social graphs? #sm106
RT @JohnFrost: I'm hoping to solve the Facebook problem. How long are brands + communities going to allow FB 2 own our social graphs? #sm106
for Business, Social is a means to an ends. Must be seamlessly integrated w/ + measured against business objectives #sm106
for Business, Social is a means to an ends. Must be seamlessly integrated w/ + measured against business objectives #sm106
RT @ShellyKramer: @AndrewMueller Google emp's bonuses TIED to their social success http://bit.ly/hQOTRd #sm106
.@JohnFrost and how long will we continue to give facebook our personal explicit and implicit data? #sm106
RT @JohnFrost: I'm hoping to solve the Facebook problem. How long are brands + communities going to allow FB 2 own our social graphs? #sm106
for Business, Social is a means to an ends. Must be seamlessly integrated w/ + measured against business objectives #sm106
RT @ShellyKramer: @AndrewMueller Google emp's bonuses TIED to their social success http://bit.ly/hQOTRd #sm106
for Business, Social is a means to an ends. Must be seamlessly integrated w/ + measured against business objectives #sm106
RT @JohnFrost: I'm hoping to solve the Facebook problem. How long are brands + communities going to allow FB 2 own our social graphs? #sm106
.@JohnFrost and how long will we continue to give facebook our personal explicit and implicit data? #sm106
Dang, #sm103 is already over...Thanks to @michelletripp for moderating + @Marc_Meyer @jasonbreed for bring us all together once again
@SocialSteve it is a direct sales channel, but does it matter for the purpose of out discussion? #sm103
@michelletripp Thanks for having me and thanks for moderating such a provocative topic #sm103
@SocialSteve Only can be measured if all other factors can be held at constent or factored out #sm103
@AlexSchleber infected, hypnotized, indoctrinated #sm103
@SocialSteve Only can be measured if all other factors can be held at constent or factored out #sm103
Yes, need some way 2 measure RT @SocialSteve: @michelletripp Would like it much better if you talked economy KPIs... #sm103
@SocialSteve LOL, did you just spam us with your content? #sm103
.@michelletripp Bezos credits reviews (crowdsourced content) as the key drive to Amazon's success #sm103
.@michelletripp Bezos credits reviews (crowdsourced content) as the key drive to Amazon's success #sm103
. @Tactics are means by which strategy is deployed, but remember that strategies can be nested #sm103 @NealWiser
@michelletripp: What do you mean by "impact in a content economy" #sm103 Impact on audience brand or ?
@michelletripp: What do you mean by "impact in a content economy" #sm103 Impact on audience brand or ?
Hey @AlexSchleber pointed out the incredible value of "earned content", how do we get others to create content about us? #sm103
@markkrupinski Pitch away!!! I will help ;-) #sm103
@markkrupinski Pitch away!!! I will help ;-) #sm103
@markkrupinski true, pitty too, not being perfect make a video more authentic and credible in the eyes of the audience #sm103
RT @markkrupinski: @AndrewMueller agreed, video will only grow & we sometimes fail to harness it afraid that it's not perfect #sm103
.@AppleBoxStudios the best example of monetizing content is Amazon with Reviews (and this is crowdsourced content) #sm103
RT @AppleBoxStudios: Let's wrap the content into an LBS app, and a new game from Zynga! #sm103
Q3 YouTube Channels are a largely unused channel for targeted content organized around community values & Interest #sm103
RT @jasonbreed: Q3: RT @michelletripp: What are some ideas for packaging and promoting a brand's content in the new economy? #sm103
@stevemassi Yes, like an app store #sm103
.@hewsonb Is Amex monetizing the content directly or indirectly? #sm103
.@hewsonb Is Amex monetizing the content directly or indirectly? #sm103
@stevemassi Yes, but that is not their content, that is content by others for sale through their platform, not their branded content #sm103
@stevemassi Yes, but that is not their content, that is content by others for sale through their platform, not their branded content #sm103
@Ken_Rosen Yes, I have a hard time thinking of content as an economy...given the monetary exchange I typically associate w/ "economy" #sm103
Companies can still be very successful without joining the content economy....Think Apple. Is this due to brand momentum? #sm103
.@michelletripp absolutely and quality rich content for target audiences monetizes indirectly through brand lift. #sm103
.@Marc_Meyer @michelletripp can you give me an example of a company that effectively directly monetized their content? #sm103
.@Marc_Meyer @michelletripp can you give me an example of a company that effectively directly monetized their content? #sm103
RT @Shanan_S: @MackCollier So, be a little amazing instead of a whole lotta ok :) #sm103
RT @Shanan_S: @MackCollier So, be a little amazing instead of a whole lotta ok :) #sm103
RT @michelletripp: What I'm trying to encourage my clients to embrace is that the content can be monetized, in addition to loyalty. #sm103
Content is not always about Quantity, Quality is a undervalued. #sm103
In a content economy what is being traded? Content for loyalty? #sm103 @
And a Hardy round of applause to @Marc_Meyer and @jasonbreed for bringing us 100 awesome #socialmedia tweetchats #sm100
Thanks to @elizabethsosnow for doing an excellent job moderating #sm100
And a Hardy round of applause to @Marc_Meyer and @jasonbreed for bringing us 100 awesome #socialmedia tweetchats #sm100
Yes Exactly right > RT @karimacatherine: SM is really forcing us to reexamine the organization structure, as we know it" #Sm100
Edelman is a Global PR agency and they are seeking an Social Media Advertising Strategist...Need I say more? #sm100
Edelman is a Global PR agency and they are seeking an Social Media Advertising Strategist...Need I say more? #sm100
RT @steverubel: Great gig in DC: Blue, Edelman’s adv subsidiary, is seeking a Social Media Advertising Strategist http://j.mp/gWMREr #sm100
RT @steverubel: Great gig in DC: Blue, Edelman’s adv subsidiary, is seeking a Social Media Advertising Strategist http://j.mp/gWMREr #sm100
So how does Customer Service fit in this convo when they interact in the open through #socialmedia? is ths PR, Adv? #sm100
Absolutely >RT @elizabethsosnow: @Marc_Meyer But do mature brands have a new oppty to clarify & build with social? #sm100
Staking out territory within the corp is 1 of its biggest barriers to collaboration, PR + Advertising must get over this #sm100
Why all the squabbling over PR vs advertising, it is an opportunity to transcend silos and collaborate #sm100
Why all the squabbling over PR vs advertising, it is an opportunity to transcend silos and collaborate #sm100
Room for both PR and Advertising in each sells a different flavor of magic #sm100 #socialmedia
RT @ambercleveland: @Marc_Meyer unfortunately the concern of power/control does negatively impact collaborative agendas & companies #sm100
RT @ambercleveland: @Marc_Meyer unfortunately the concern of power/control does negatively impact collaborative agendas & companies #sm100
The traditional roles of Advertising + PR will remain distinct, but they must collaborate in #socialmedia #sm100
PR and Advertising are both Marketing Function, it's the CMO's job to steer #sm100 #socialmedia
@elizabethsosnow PR + Advertising must start small creating "habits" that allow collaboration, their SM functions will merge #sm100
@elizabethsosnow PR + Advertising must start small creating "habits" that allow collaboration, their SM functions will merge #sm100
@karimacatherine Tweetgrid is completely broken for me today using I'm tweetdeck #sm100
@elizabethsosnow inevitable that PR + Advertising blend + colaborate on tactical execution of marketing strategy #sm100
RT @elizabethsosnow: Q1: Realistic to think that Adv & PR can collaborate on social? What roles wld you want to own in a joint pitch? #sm100
Have you tried tweetgrid? ...very useful for chats > RT @karimacatherine: @marc_meyer : Hope Tweetchat doesn't act up today for ##sm100
@AppleBoxStudios Actually Yes, they can counter with the same type of fast moving social media, but truth will surface #sm99
Absolutely agree > RT @dariasteigman: @Marc_Meyer I think social may have aided the revolt, but it isn't the causal factor. #sm99
RT @dariasteigman: @Ken_Rosen Big difference now is that SocMed provies a counter to "state run" media. #sm99
Video is the #SocialMedia with the most impact that is coming out of the middle east, YouTube is the enabler #sm99
Video is the #SocialMedia with the most impact that is coming out of the middle east, YouTube is the enabler #sm99
@jasonbreed can you give an example of how US Gov't is monitoring/enabling social media in the Middle East and North Africa? #sm99
@jasonbreed can you give an example of how US Gov't is monitoring/enabling social media in the Middle East and North Africa? #sm99
Similar to the relationship between biz & Customers Social media has shifted balance of power between Gov't & People #sm99
RT @digiphile: 1Q: How effective has US government been in its use of social media in #ME revolutions? http://bit.ly/hxYFo #sm99
@digiphile A1 if the US Gov't has been using #SocialMedia in Middle east revolutions, they haven't been reaching me #sm99
RT @Marc_Meyer: Is social media the driving force behind repressive regimes being overrun? Find out 12 EST w/ @digiphile #socialmedia #sm99
A3 listening is not visable, the best co's at listening may be silent but acting on what they learn #sm97
@megfowler Sometimes it makes sense to ignore the screamers, it is the tactful people that have problems that are credible to others #sm97
@megfowler but in many circumstances the social human interface for the co, can pass the customer offline to service #sm97
@megfowler social customer service needs to be very tactful, most co's would need to substantially evolve their service depts #sm97
@megfowler social customer service needs to be very tactful, most co's would need to substantially evolve their service depts #sm97
@megfowler but in many circumstances the social human interface for the co, can pass the customer offline to service #sm97
@megfowler Sometimes it makes sense to ignore the screamers, it is the tactful people that have problems that are credible to others #sm97
A3 listening is not visable, the best co's at listening may be silent but acting on what they learn #sm97
A3 listening is not visable, the best co's at listening may be silent but acting on what they learn #sm97
A3 listening is not visable, the best co's at listening may be silent but acting on what they learn #sm97
@megfowler Sometimes it makes sense to ignore the screamers, it is the tactful people that have problems that are credible to others #sm97
@megfowler Sometimes it makes sense to ignore the screamers, it is the tactful people that have problems that are credible to others #sm97
@megfowler but in many circumstances the social human interface for the co, can pass the customer offline to service #sm97
@megfowler social customer service needs to be very tactful, most co's would need to substantially evolve their service depts #sm97
@megfowler social customer service needs to be very tactful, most co's would need to substantially evolve their service depts #sm97
@megfowler I am not sure that social customer service is right for most companies, this is a double edged sword #sm97
RT @danperezfilms: @megfowler @andrewmueller Gotta make sure waiters are well trained before putting them on the floor... #sm97
@megfowler creating experience is engaging, no? These experiences can be social. They can happen at any touchpoint #sm97
@megfowler right, you get to know them through the actions they take, create experiences, let them act, watch #sm97
the origin of the focus group was to focus the research not be the research, there is wisdom in this #sm97
@megfowler Then I disagree, the act of asking biases the answer, best insights often come from unsolicited info #sm97
@megfowler Then I disagree, the act of asking biases the answer, best insights often come from unsolicited info #sm97
A2 the objective is to Lead! One leads buy understanding ones followers and inspiring them to act, listening is part #sm97
A2 engage customers by creating positive experiences that they want to talk about and share #sm97
@megfowler when you say ask the right questions are you speaking of internal questions or questions to the customer? #sm97
.@jasonbreed I think you need to be careful about filtering as much insight might come from the unexpected, no? #sm97
.@jasonbreed I think you need to be careful about filtering as much insight might come from the unexpected, no? #sm97
RT @martinjason: Creating a separate column in Tweetdeck for "insightful" tweeters help distill insights out of ordinary info #sm97
RT @martinjason: Creating a separate column in Tweetdeck for "insightful" tweeters help distill insights out of ordinary info #sm97
.@jasonbreed we can be smarter about how we collect and parse and insights will occur #sm97
Info is raw material that can be used to attain insight, insight need to be actionable to be real #sm97
.@jasonbreed we can be smarter about how we collect and parse and insights will occur #sm97
Info is raw material that can be used to attain insight, insight need to be actionable to be real #sm97
insight is a component of information, it is the act of drawing out the value hidden within #sm97
insight is a component of information, it is the act of drawing out the value hidden within #sm97
#sm97
RT @andrewmueller: Brand evolution = the interaction of the Brand Genome with the Environment...the genome must adjust to thrive! #sm96
Wisdom > RT @ken_rosen Old saying: Best way to kill a bad product is with good Marketing #sm96
I had a great time chatting with you all at #sm96, thanks to @michelletripp excellent moderating + @marc_meyer @jasonbreed for hosting
I had a great time chatting with you all at #sm96, thanks to @michelletripp excellent moderating + @marc_meyer @jasonbreed for hosting
@ken_rosen And unlike Human evolution (at current), a brand has the potential to change its genome 2 outcompete competition #sm96
Can definitely help > RT @C_Pappas: 1 important part of creating an experience is to do something unexpected. #sm96
Can definitely help > RT @C_Pappas: 1 important part of creating an experience is to do something unexpected. #sm96
Can definitely help > RT @C_Pappas: 1 important part of creating an experience is to do something unexpected. #sm96
Must add associations gained >RT @tricia_o: @michelletripp Agreed - it's the product/service usability, the value proposition, etc! #sm96
RT @andrewmueller: @michelletripp The term engagement is overused and has lost it's meaning #sm96
@michelletripp The term engagement is overused and has lost it's meaning #sm96
RT @ken_rosen: RT @PollySentrick: Q3 - Every interaction is an interview @michelletripp #sm96
RT @andrewmueller: Brand evolution = the interaction of the Brand Genome with the Environment...the genome must adjust to thrive! #sm96
Brand evolution = the interaction of the Brand Genome with the Environment...the genome must adjust to thrive! #sm96
RT @ken_rosen: RT @PollySentrick: Q3 - Every interaction is an interview @michelletripp #sm96
Brand evolution = the interaction of the Brand Genome with the Environment...the genome must adjust to thrive! #sm96
RT @andrewmueller: Brand evolution = the interaction of the Brand Genome with the Environment...the genome must adjust to thrive! #sm96
RT @Marc_Meyer: @michelletripp It's about affirmation. SM gives brands a chance to validate the brand promise or the lie There choice #sm96
@AppleBoxStudios @tricia_o brand evolution is not always for the better...extinction is a distinct possibility #sm96
@AppleBoxStudios @tricia_o brand evolution is not always for the better...extinction is a distinct possibility #sm96
@PollySentrick LOL, I monitor myself....which is dangerous #sm96
.@AppleBoxStudios Actually the interaction with the "campaign" created by the Agency is an important experience #sm96
@PollySentrick LOL, I monitor myself....which is dangerous #sm96
.@tricia_o You cant find a brand that doesn't evolve >Brands continuously evolve as customers interact w/ touchpoints #sm96
.@michelletripp While "campaigns" are important, the experience must reinforce the claims #sm96
.@michelletripp While "campaigns" are important, the experience must reinforce the claims #sm96
Funny, a tweet I sent 20 minutes ago just popped up in the chat? #sm96
Funny, a tweet I sent 20 minutes ago just popped up in the chat? #sm96
RT @andrewmueller: A1 Biz communicators are extensions of the brand, people connect w/ people in conversation, let communicators lead #sm96
@tricia_o There is no conclusion, it is highly dependent on the product itself #sm96
@Marc_Meyer Boy that would be a lot of heavy lifting, not sure I have the muscle #sm96
.@Marc_Meyer It is best done by hiring smart! Hire based on values, attitude, personality and train for success #sm96
.@Marc_Meyer It is best done by hiring smart! Hire based on values, attitude, personality and train for success #sm96
@Marc_Meyer Boy that would be a lot of heavy lifting, not sure I have the muscle #sm96
@tricia_o Yes it becomes part of your identity! #sm96
@Marc_Meyer perhaps it could be done by an outside contractor #sm96
@Marc_Meyer maybe so but don't you think it must be done? #sm96
@Marc_Meyer perhaps it could be done by an outside contractor #sm96
.@michelletripp important for the company to monitor employee personal brands to ensure they compliment corp brand #sm96
A2 it depends on category of product, The higher the "prestige" value the greater Brand Promise influences purchase #sm96
A2 it depends on category of product, The higher the "prestige" value the greater Brand Promise influences purchase #sm96
EXPERIENCE > RT @michelletripp: Next Question. Are consumers more likely to buy because of the brand promise or the brand experience? #sm96
EXPERIENCE > RT @michelletripp: Next Question. Are consumers more likely to buy because of the brand promise or the brand experience? #sm96
EXPERIENCE > RT @michelletripp: Next Question. Are consumers more likely to buy because of the brand promise or the brand experience? #sm96
A1 Brand is resolved through every interaction between Company, product, people, and service at every touchpoint #sm96
A1 Biz communicators are extensions of the brand, people connect w/ people in conversation, let communicators lead #sm96
A1 Biz communicators are extensions of the brand, people connect w/ people in conversation, let communicators lead #sm96
RT @andrewmueller: RT @stevemassi: Especially in service businesses, people are the brand, clear guidance should b given on managing corp +personal brand #sm96
RT @stevemassi: Especially in service businesses, people are the brand, clear guidance should b given on managing corp +personal brand #sm96
Thanks all for the engaged chat and to @kenburbary for moderating and @jasonbreed @marc_meyer for bringing us #sm95
@megfowler absolutely, or people from that region #sm95
@megfowler me too, I understand what you are saying and think that we agree on the overall picture, but focusing on diff points #sm95
Ok, after this conversation I am convinced that social media must be localized for each market! #sm95
Offering spanish lanquage customer support is infinitely less resource intensive than localizing for 50 Spanish speaking markets #sm95
@megfowler You should have different tweets for different localized markets, no? #sm95
Localization, the process of translating your brand presence and products to meet the language and cultural norms for a locale #sm95
Localization, the process of translating your brand presence and products to meet the language and cultural norms for a locale #sm95
Localization is much more nuanced and difficult than simply offering language support #sm95
language + localization are not the same, running the same branding in Chile as you would in Spain would be a big mistake #sm95
language + localization are not the same, running the same branding in Chile as you would in Spain would be a big mistake #sm95
RT @Marc_Meyer: @SocialSteve language is important, but in social media- Nuance, Context and Meaning, even more. :) #sm95
A company can sell airplanes to numerous countries but may have 1 customer in many. They should offer local language support, but sm? #sm95
A company can sell airplanes to numerous countries but may have 1 customer in many. They should offer local language support, but sm? #sm95
@kenburbary @megfowler, I don't agree with that assumption about lanquage support #sm95
.@C_Pappas any corp with global presence must manage localization, this includes social media for active regions #sm95
A2 Global corps already have mechanisms in place for localization, they have to add the social media layer, no one right way #sm95
.@lukenoffke did you see the Edelman report that @RichardwEdelman presented at #Davos this morn? http://bit.ly/fkSuky #sm95
A1 Global consumer behavior: Trust initially shifted to friends but now is shifting again toward thought leaders #sm95
A1 Global consumer behavior: Trust initially shifted to friends but now is shifting again toward thought leaders #sm95
@kenburbary are you asking how consumer behavior is changing because of the prominence of social media? #sm95
@kenburbary what exactly do you mean by social media consumer behavior? #sm95
@SocialSteve I had the same experience #sm95
@SocialSteve I had the same experience #sm95
Lots of great discussion today about "Online Conflict" #sm94, thanks to moderator @megflower > great job, and hosts @marc_meyer @jasonbreed
@bianalog I agree and think I stated that before, but could be mistaken #sm94
@Marc_Meyer not sure it is possible on a real time platform, I guess it could be a delay like in gmail cc:@karimacatherine #sm94
@megfowler does email count or does it have to be in public? #sm94
@megfowler does email count or does it have to be in public? #sm94
conflict when channeled correctly helps companies, communities or any group to make the best decisions! #sm94
RT @karimacatherine: @themaria @megfowler : There is no reason to follow up on personal attacks in the open. They drag you down #sm94
A3 Be transparent, consistent, and fair to all stakeholders - take offline when resolution involves personal info #sm94
A3 Be transparent, consistent, and fair to all stakeholders - take offline when resolution involves personal info #sm94
A3 Be kind and understanding and always restate the goal and arguments of conflicting interests #sm94
A3 Control emotions, make the best long term decisions for stakeholders #sm94
RT @Marc_Meyer: Difference today is that conflict is no longer 1 on 1, it's on a stage. Big diff #sm94
A3 First Ask Questions, understand the nature of the conflict, respond with values in mind #sm94
RT @Marc_Meyer: Difference today is that conflict is no longer 1 on 1, it's on a stage. Big diff #sm94
@gradontripp @themaria No, this is a discussion. :) hehehehe #sm94
Q2 In community conflict is the result of the uneasy balance of conflicting interests #sm94
@gradontripp @themaria No, this is a discussion. :) hehehehe #sm94
@themaria I disagree, conflict can be very productive if handled correctly and the energy focused #sm94
@themaria I disagree, conflict can be very productive if handled correctly and the energy focused #sm94
RT @agardina: @megfowler I think the biggest win in community mgmt is when the community resolves conflict on its own. #sm94
It is just easier to keep conflict in check within small tightly aligned communties @coryobrien @megflower #sm94
Even in Symbiotic relationships there is conflict @megflower @coryobrien #sm94
@megflower @coryobrien conflict always exists, it is a fact of nature, it either comes to a head or remains at check #sm94
It is just easier to keep conflict in check within small tightly aligned communties @coryobrien @megflower #sm94
@megflower @coryobrien conflict always exists, it is a fact of nature, it either comes to a head or remains at check #sm94
Even in Symbiotic relationships there is conflict @megflower @coryobrien #sm94
@megfowler if a conflict is perceived it is real, until it is resolved or should I say negotiated #sm94
@megfowler if a conflict is perceived it is real, until it is resolved or should I say negotiated #sm94
RT Conflict means that people are engaged and passionate about the community, which is a good thing. Key is to channel that energy #sm94
A2 In community conflict is the result of the uneasy balance of conflicting interests #sm94
A2 Conflict is a force of nature, it exists in all environments the only thing we control is how we deal with it #sm94
Important > People want to feel heard, the first thing always in conflict is to make sure your adversary feels heard #sm94
Important > People want to feel heard, the first thing always in conflict is to make sure your adversary feels heard #sm94
RT @techguerilla: Regardless of whether they are right, there's always something to learn from them & shld be approached as such #sm94
Conflict pushes a company or commuity to constantly re-evaluate #sm94
@tricia_o the "conflict rules of engagment" may vary slightly depending on the community or platform #sm94
RT @techguerilla: Regardless of whether they are right, there's always something to learn from them & shld be approached as such #sm94
Conflict pushes a company or commuity to constantly re-evaluate #sm94
@tricia_o the "conflict rules of engagment" may vary slightly depending on the community or platform #sm94
@GeoffLiving can you explain more? #sm94
Confilct is not necessarily bad, it can act as a early warning system and alert us to deeper issues #sm94
#sm94
@GeoffLiving your initial tweet #sm94
@megfowler understanding values gives them a better ability to find a solution that is consistent + true to vision #sm94
A1 Make company values known to employees and engrained within their every interaction #sm94
RT @stevemassi: make sure situation & facts are understood and approach w. empathy to help diffuse emotion #sm94
A1 Make company values known to employees and engrained within their every interaction #sm94
@megfowler taking things offlin is not always the right thing to do, there are times transparency can be important #sm94
A1 Create a conflict "rules of engagement"and train all staff that interact with customers, vendors, partners on their use #sm94
@GeoffLiving their is no right and wrong but just two sides to a story, the Q is what aligns best with values #sm94
A1 Create a conflict "rules of engagement"and train all staff that interact with customers, vendors, partners on their use #sm94
.@amedmunds LOL, #sm92 is a tweetchat held every Tues 12pm EST here on Twitter see: http://hashtagsocialmedia.com/
@AMEdmunds Agreed #sm92
Thanks once again to @marc_meyer and @jasonbreed for bringing us another rewarding conversation on #sm92
@ggheorghiu Yes, could be any grouping you define as people who's opinions you trust on certain topics #sm92
Hey @augieray, thanks for moderating even though I had to use 3 twitter clients to see you! #sm92
.@ken_rosen It is bizarre but I would argue that the online shopping experience is often more social than in store #sm92
@ken_rosen people around that you likely don't interact with? #sm92
.@Marc_Meyer So what I hear is that reviews need to become more social from trust networks not random people #sm92
@dariasteigman Of course, we all should, but I suspect that you and I are not the average customer #sm92
@augieray, what do you mean that shopping in store is more social than online? I access many more opinions online #sm92
Jeff Bezos credits reviews as the key to Amazon's Success, they are social + their power should not be overlooked #sm92
Jeff Bezos credits reviews as the key to Amazon's Success, they are social + their power should not be overlooked #sm92
.@augieray social commerce setup top 10 things: how about top 3, must integrate with other efforts....repeat 3 times #sm92
RT @augieray: How about Q3: What are top 10 things to consider when setting up social commerce? #sm92
@neicolec The question isn't if someone has used it, but when, why, for what, and will that experience encourage continuation #sm92
@neicolec The question isn't if someone has used it, but when, why, for what, and will that experience encourage continuation #sm92
RT @augieray: How about Q3: What are top 10 things to consider when setting up social commerce? #sm92
@neicolec The question isn #sm92
.@neicolec I have used it too but only for a certain pricepoint, the moderate impulse purchase #sm92
.@neicolec I have used it too but only for a certain pricepoint, the moderate impulse purchase #sm92
.@stevemassi significant purchase researched beforehand, small 2small 2bother, mobile useful 4 moderate impulse purch #sm92
.@stevemassi significant purchase researched beforehand, small 2small 2bother, mobile useful 4 moderate impulse purch #sm92
.@augieray I think it is more about feeling bait and switched by Comcast introductory offers and bundling upsells #sm92
@neicolec do people really pull out their phones to check prices + reviews, my experience is that it is cumbersome #sm92
@neicolec do people really pull out their phones to check prices + reviews, my experience is that it is cumbersome #sm92
@augieray Yes, proof is hard but it is possible to draw correlations over time + should be looked at as part of an integrated effort #sm92
@augieray Yes, proof is hard but it is possible to draw correlations over time + should be looked at as part of an integrated effort #sm92
#sm92
Q2 Social affects brand, lift and dips are realized both online and off #sm92
My gut is still Churning over a recent customer experience with Comcast, I now have a completely different take on the brand #sm92
The cumulative effect of social works to influence the Gut Feeling the customer has about product, service, company. #sm92
My gut is still Churning over a recent customer experience with Comcast, I now have a completely different take on the brand #sm92
@ken_rosen Yes they must be "remarkable" for one reason or another, hopefully because they exceed expectation #sm92
The cumulative effect of social works to influence the Gut Feeling the customer has about product, service, company. #sm92
@ken_rosen Yes they must be "remarkable" for one reason or another, hopefully because they exceed expectation #sm92
not sure if I am seeing all messages, but @augieray is not in my #sm92 search stream
.@martinjason They can seed "remarkable" messages, content, or questions into the media #sm92
.@martinjason They can seed "remarkable" messages, content, or questions into the media #sm92
@jasonfalls, thanks for sparking and furthering the conversation today! #sm91
Thank you @marc_meyer and @jasonbreed for another year of thought provoking social discussions on #socialmedia #sm91
I was only able to drop by for the very end of #sm91 and still I made me think about important stuff...that is why it is great
@Twylah unfortunately the average use would not understand what that means, better to keep them clueless.... #sm91
@C_Pappas I am not an expert at that but believe that those services can (but may not be) following you #sm91
To maintain privacy, Sign out of "free services" Google, Facebook, Twitter, during web browsing sessions #sm91
RT @tomob: RE: Online Privacy, always remember this. If the (web) service is free, then YOU (your data) are the product #SM91
RT @BillSpink: I'm hearing there are multiple stat/tact for YT—viral/re-purpose/reality/corporate~and no one answer #sm90
You can find the transcript for todays #sm90 chat: How to Reach + Influence Target Audiences on YouTube here: http://bit.ly/fQA2Od
@jasonbreed Thanks to you! #sm90
I'd like to dedicate this chat to my dear friend +#smchatter @getresults John Reddish, who passed away last week We will miss you John #sm90
There are to many of you to thank individually but know that I am Honored that you took your valuable time to come and share #sm90
@DEI_Worldwide Thank you for sharing your knowledge #sm90
@DanielleSmithTV Thanks to you for sharing your excellent insights! Much appreciated #sm90
@ryanoburch Thanks and glad you could make it #sm90
@C_Pappas Thank you for joining in #sm90
@Marc_Meyer ThankYou and @jasonbreed , you two do an awesome job with #socialmedia. I find it consistently rewarding to particiapte #sm90
@Marc_Meyer ThankYou and @jason, you two do an awesome job with #socialmedia. I find it consistently rewarding to particiapte #sm90
@ken_rosen Factors: venue, audiences, channels, goal, intention and more. #sm90
Well it is about the time to wrap it up, Thanks to everyone for your insights +participation + to @marc_meyer + Jasonbreed for hosting #sm90
We talked earlier about credible corporate video – here’s a great example: http://bit.ly/eikI8D #sm90
And if they don't do it Facebook will >RT @Marc_Meyer: @andrewmueller more of an opp. for Google to keeo people in network #sm90
RT @ken_rosen: @danperezfilms my pt: can clearly be effective either way. as experts, what factors drive decision & client advice? #sm90
@C_Pappas They will by what your search for and maybe even by what your friends watch #sm90
IMO Google TV will change will make video that influences target audience all that more important #sm90
@laurenkgray Thanks for joining and your great thoughts and insights #sm90
.@danperezfilms but quality is not necessarily consistent with credibility, luckily true pro's know how to blend the 2 #sm90
RT @danperezfilms: Remember, there's a difference in quality when you use a pro: http://bit.ly/dhNRFw {shameless self-promotion!) #sm90
Google TV will queue up content based on keyword searches for both passive and active viewers, how does this change things? #sm90
We went from sitting on our couches consuming film, to leaning into computers, and now with Google TV, back to the couch #sm90
RT @ShellyKramer: But repurposing video - or any content is smart. It just needs to be the right content for the right venue #sm90
RT @ShellyKramer: @andrewmueller Yes. Sometimes. it would also be easy to segment a YT page and include a variety of vids/topics, etc. #sm90
RT @ShellyKramer: But repurposing video - or any content is smart. It just needs to be the right content for the right venue #sm90
RT @clayhebert: What action? Laugh? Cry? Be moved? Forward the video? Donate? Purchase? (careful there). Goal informs all. #sm90
RT @clayhebert: What action? Laugh? Cry? Be moved? Forward the video? Donate? Purchase? (careful there). Goal informs all. #sm90
@amfunderburk1 Thanks for joining #sm90
Q3 How do Google TV, Apple TV and others change the game? #sm90
RT @laurenkgray: YES! Extremely. RT @DEI_Worldwide: @clayhebert consistency across all branded social media assets is so important! #sm90
Agreed > RT @danperezfilms: You can be very effective with a flipcam if you know your audience & what they want to see. #sm90
You have got to make it easy for "infuencers" of target audiences find your relevant video content and recommend it #sm90
Many videos do not have any “next steps” for the target. Include a hotlink in the first line of your description #sm90
You have got to make it easy for "infuencers" of target audiences find your relevant video content and recommend it #sm90
A good description is packed with keywords and lets YouTube and Google recommend your video more accurately. #sm90
Many videos do not have any “next steps” for the target. Include a hotlink in the first line of your description #sm90
good keywords are what people type into youtube when your video helps. This is rarely the name of your product #sm90
@paulgailey The both factor in but transcribing will carry more weight over time #sm90
A good title is provocative and use best keywords. #sm90
.@clayhebert And ask "who needs to hear that story", what do you want them to feel, know, or do? #sm90
A good title is provocative and use best keywords. #sm90
RT @clayhebert: All marketing is storytelling +video provides maybe the most literal way to do that. Ask, "what story are we telling?" #sm90
Pick me up off the floor > RT @ryanoburch: Nice. RT @clayhebert "viral" is not a camera setting. #sm90
Pick me up off the floor > RT @ryanoburch: Nice. RT @clayhebert "viral" is not a camera setting. #sm90
Yes @shellykramer IMO this means the original content would likely need to be reedited to be relevant to that audience #sm90
RT @shellykramer: But repurposing video - or any content is smart. It just needs to be the right content for the right venue #sm90
To be found at the time of need a video must be tagged, tittled and described completely + acurately #sm90
Brands are repurposing video created for other venues with little thought of audiences and how to reach them. #sm90
RT @paulgailey: @AndrewMueller A2. Lego: They give bricks and YouTube brings 'em clicks. #sm90
@kseniacoffman Longtail = reaching out to mutliple small target audiences... multiple versions edited for the specific audience #sm90
To be found at the time of need a video must be tagged, tittled and described completely + acurately #sm90
RT @DEI_Worldwide: @AndrewMueller it's all about authenticity! People want to watch real and original content. #sm90
Agreed > RT @ken_rosen: No more than any notable commercial is one off Seems a separate category RT: @laurenkgray @oldspice a one off? #sm90
Brands are repurposing video created for other venues with little thought of audiences and how to reach them. #sm90
RT @paulgailey: @AndrewMueller A2. Lego: They give bricks and YouTube brings 'em clicks. #sm90
@kseniacoffman Longtail = reaching out to mutliple small target audiences... multiple versions edited for the specific audience #sm90
RT @DEI_Worldwide: @AndrewMueller it's all about authenticity! People want to watch real and original content. #sm90
Agreed > RT @ken_rosen: No more than any notable commercial is one off Seems a separate category RT: @laurenkgray @oldspice a one off? #sm90
RT @DEI_Worldwide: @AndrewMueller it's all about authenticity! People want to watch real and original content. #sm90
Agreed > RT @ken_rosen: No more than any notable commercial is one off Seems a separate category RT: @laurenkgray @oldspice a one off? #sm90
I see a huge opportunity to use longtail video to reach target audiences, anyone else? #sm90
For the most part brands are doing a poor job of reaching target audiences on YouTube #sm90
I see a huge opportunity to use longtail video to reach target audiences, anyone else? #sm90
@laurenkgray Yes @oldspice was great, but was it a one off? #sm90
For the most part brands are doing a poor job of reaching target audiences on YouTube #sm90
Yes honesty >RT @amfunderburk1: Q1a- Obviously being honest and not hiding anything from the viewers. #sm90
Q2 Is YouTube being used effectively by brands? Examples #sm90
@Yuricon Can you elaborate? #sm90
Q2 Is YouTube being used effectively by brands? Examples #sm90
Interesting enough - Real people in real situations can be scripted or not. #sm90
@Yuricon Can you elaborate? #sm90
And your video must answer the need of the audience, be relevant to their immediate situation #sm90
Interesting enough - Real people in real situations can be scripted or not. #sm90
Great re: credibility > RT @DanielleSmithTV: For me it has a lot to do with the person in the video.... #sm90
@SocialMeNinjas good to see you, thanks for stopping by #sm90
IMO a credible video is one that uses real people in real situations #sm90
@SocialMeNinjas good to see you, thanks for stopping by #sm90
IMO a credible video is one that uses real people in real situations #sm90
RT @karimacatherine: Credibility is abt consistence of message throughout your overall communications and output also #sm90
RT @Marc_Meyer: I think there should there be an offline action associated w/ the outcome of a video, but is that asking too much? #sm90
RT @Marc_Meyer: I think there should there be an offline action associated w/ the outcome of a video, but is that asking too much? #sm90
Q1a So What makes a video Credible? #sm90
RT @karimacatherine: @andrewmueller : Exactly! Authenticity in the eye of your audience is key. Adapting to their expectations + needs #sm90
RT @hashsocialmedia: Join me in the #sm90 chat at http://hashtagsocialmedia.com/live
I think when we consider audiences and affecting them, Credibility is a key component #sm90
.@amfunderburk1 Hi, #sm90 is a weekly chat about social media topics, this week Youtube to reach and affect audiences
RT @paulgailey: instructive 'how to' videos can be very welcome by audiences. I include screencasts in your def. of video right? #sm90
@DanielleSmithTV Yes @oldspice gained tremendous reach and admiration, but did it succed to affect targets? #sm90
RT @DanielleSmithTV: I think, videos work when they a)entertain, b) answer a question c) showcase a 'how-to' - think @oldspice #sm90
.@dibbler46 Simple and useful are good, what characteristics would make them useful? #sm90
Good to see you @karimacatherine not late at all #sm90
Hi @DanielleSmithTV thanks for coming by, in your opinion what types of video work? #sm90
Good to see you @karimacatherine not late at all #sm90
Q1 What types of video work to reach and affect audiences? #sm90
there xists a great opportunity for video to answer questions or provide the info target audiences are looking for at time of need #sm90
Videos are Found 1 of 2 ways, search or referral. Either way, you come to it as part of a target audience. #sm90
Q1 What types of video work to reach and affect audiences? #sm90
Hello everyone and welcome to todays chat about how to use YouTube to reach target audiences #sm90
there xists a great opportunity for video to answer questions or provide the info target audiences are looking for at time of need #sm90
Videos are Found 1 of 2 ways, search or referral. Either way, you come to it as part of a target audience. #sm90
#sm90 is about to begin, you can find the questions at http://bit.ly/hdyPZE
Hello everyone and welcome to todays chat about how to use YouTube to reach target audiences #sm90
#sm90 is about to begin, you can find the questions at http://bit.ly/hdyPZE
Some initial thoughts: In 2011 Youtube will conduct more searches than Google = huge untapped opportunities #sm90
RT @Marc_Meyer: We're 10 minutes away from @andrewmueller's social media tweetchat: Using Video +YouTube to reach +influence audiences #sm90
RT @paulgailey: Let's hope @andrewmueller pre leaks today's #sm90 video chat topics #in to the mix.
If you are interested in YouTube, Video + Marketing come join the conversation at 9 am PT use #sm90 and let others know.
@stevegarfield, if you have a moment, join me to discuss How to use YouTube + video to reach +influence target audiences #sm90 today 9am PT
@stevegarfield, if you have a moment, join me to discuss How to use YouTube + video to reach +influence target audiences #sm90 today 9am PT
Excited to talk about How to use YouTube to reach and influence target audiences today 9am PT #sm90 http://bit.ly/Z2nCi
@karimacatherine It was a great project for General Electric. Much more to come...I will be sharing some of my insights tomorrow on #sm90
I mentioned @IngBoo earlier but didn't give a link....here it is http://bit.ly/hNfyUI #sm88 #gov20 #opengov cc: @JohnFMoore
Nice chatting with you all need to jump off for a call #sm88
RT @dariasteigman: @AndrewMueller Both target audiences, and HOW info is presented. Present the data so it's actionable. #sm88
RT @IdeaGov: Maybe both. RT @dariasteigman: To me, #opengov isn't abt citizens reporting, it's about expanding govt capability outward #sm88
RT @IdeaGov: Maybe both. RT @dariasteigman: To me, #opengov isn't abt citizens reporting, it's about expanding govt capability outward #sm88
Connecting target audiences to the information that they need to see, or gov wants them to see is a challenge solved by Ingboo #gov20 #sm88
Gov't has the problem of getting users to see information. They need to think in terms of target audiences #sm88
Ingboo makes the FB "like" button smart + syndicate relevant posts directly into users Facebook news feeds #sm88
How about tools that are not so popular, are new, and should be used #sm88
@digiphile Thanks, I will take a look...the suggestion was speculative but the idea of oversharing is certainly worthy of discussion #sm88
@rikardkjellberg conversatation about #gov20 and #opengov happening right now at #sm88 maybe you and your friends would like to join
.@JohnFMoore creating more jobs is good, but doesn't necessarily increase revenues for business #sm88
A2 the answer in this economy must address how business can increase revenues by working with local/state government #sm88
(2of2) and how this information shared, used, and affects our lives #sm88
What we are talking about is the government adopting technology that makes select govt information transparent (1of2) #sm88
What we are talking about is the government adopting technology that makes select govt information transparent (1of2) #sm88
actually applying revision numbers to things like the internet is just plain silly as these technologies change on a continuum #sm88
actually applying revision numbers to things like the internet is just plain silly as these technologies change on a continuum #sm88
@dariasteigman the article talked about how oversharing between gov't bodies led to the leak, not sharing with public #sm88
@dariasteigman the article talked about how oversharing between gov't bodies led to the leak, not sharing with public #sm88
RT @dariasteigman: The definition isn't so impt; the Q is how do we leverage govt know-how, data (and for what end)? #sm88
@JohnFMoore NPR had an interesting report on the latest wikileaks releases that suggested that oversharing is a problem #sm88
@JohnFMoore The ideals behind #opengov are quite admirable, and yes the term is not defined well #sm88
@JohnFMoore The ideals behind #opengov are quite admirable, and yes the term is not defined well #sm88
@JohnFMoore Well we can start by saying #opengov is an illusion #sm88
@JohnFMoore Well we can start by saying #opengov is an illusion #sm88
#sm88
#sm88 is starting now, just search the hashtag + reply w/tag to join the conversation about social media + gov 2.0 w/host @JohnFMoore