Great discussion today at #sm131 about what constituents #brandfail. Thanks to @arikhanson 4 hosting + @Marc_Meyer & @jasonbreed dedication
You have not failed if you did not alienate your target audience >RT @reachtheworld: Are there any #takeaways at this point? #SM131
@jgombita @BarryBirkett @lttlewys Since women do 80% of local shopping I would say target audience = women who buy pasta sauce #sm131
You have not failed if you did not alienate your target audience >RT @reachtheworld: Are there any #takeaways at this point? #SM131
Great discussion today at #sm131 about what constituents #brandfail. Thanks to @arikhanson 4 hosting + @Marc_Meyer & @jasonbreed dedication
Here lies the problem; single person can take offense, exert sm influence + shape perception. Can paralyze a brand #SM130
Great #sm128 chat today, thanks to @TomMartin @Marc_Meyer & @jasonbreed for bring us together!!!
@TomMartin I will delete ...sorry @BevHillsPorsche #sm128
SPAM #FAIL > RT @BevHillsPorsche: @TomMartin schedule a testdrive, book service, find out how to set the clock.... we do it all! #SM128
@TomMartin @brienshanahan #influence = ability to get someone to know something, feel certain way, take action #sm128
No > RT @Marc_Meyer: @AndrewMueller Should every tweet include a hashtag? #sm128
@Marc_Meyer Not always, If you're tweeting about widely followed topics, proper use of hashtags expand audience #sm128
@TomMartin Why of course, this is a social space and humor shows authenticity and at times insight as well #sm128
A2 the people + brands I follow provide value: I learn or gain access to info + insights...sometime just amusing #sm128
@jgombita True but savvy marketers know that self promotion starts with giving value #sm128
RT @TomMartin: +1 RT @jonmikelbailey: A1 Twitter continues to evolve. what sets it apart is access you have to all types of people #SM128
Twitter has never been about engagement...always has been about self promotion w engagement as 1 lever #sm128
Twitter has never been about engagement...always has been about self promotion w engagement as 1 lever #sm128