@megfowler Love that analogy. May steal :) #sm131
@JoeKikta Thanks for stopping by. Good chatting. #sm131
@JoeKikta Nah, I though that was very reasonable ;) #sm131
@lttlewys I wasn't blaming them for calling out the brand. Just saying the degree seemed execessive in spots. #sm131
@reachtheworld Step 1: Research. Alltop, Technorati, Blogrolls, Google. #sm131
@redtype Good point. Don't back them into a corner, right? #sm131
@lttlewys I wasn't blaming them for calling out the brand. Just saying the degree seemed execessive in spots. #sm131
@JoeKikta Nah, I though that was very reasonable ;) #sm131
@AppleBoxStudios Thanks for the convo today... #sm131
@megfowler Love that analogy. May steal :) #sm131
@JoeKikta Thanks for stopping by. Good chatting. #sm131
Sitting in on @marc_meyer 's #sm75 chat with @chuckhemann for a bit...
RT @Marc_Meyer: FYI Tomorrows #socialmedia tweetchat hosted by @chuckhemann focuses on popularity & influence in social media. #sm75
RT @Marc_Meyer: FYI Tomorrows #socialmedia tweetchat hosted by @chuckhemann focuses on popularity & influence in social media. #sm75
RT @Marc_Meyer: Upcoming hosts for #socialmedia tweetchats: @jaybaer, @cbensen, @kanter, @kamichat, @chuckhemann http://bit.ly/2gJ1ms #sm69
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Looking forward to hearing what @scottmonty has to say on @marc_meyer 's #socialmedia chat today at noon EST. Are you joining the fray?
Damn, I'm missing @marc_meyer 's #socialmedia convo with @conversationage today. Look forward to reviewing the discussion later.
@PhilBaumann #Journchat: @prsarahevans; #pr2.0: @bethharte; #socialmedia: @marc_meyer Can't think of any others off the top of my head.
Nice: Check out search guru @leeodden on @marc_meyer's #socialmedia conversation at noon CST today http://hashtagsocialmedia.com
And, of course, thanks to @marc_meyer and @jasonbreed for coordinating & facilitating this convo. Gracious hosts, as always. #socialmedia
Big thanks to @chuckhemann @apearson @sonnygill @abarcelos @wvpmc @kenburbary & others for joining #socialmedia chat 2day! #socialmedia
@jasonbreed My friend @markpalony is doing some interesting things over at SoftBrands, which works closely with SAP. #socialmedia
Wrap-up time folks. Any final thougths to share? What are you hearing in the B2B space re: SM right now? #socialmedia
RT @jasonbreed Link to IBM Beehive - great employee / b2b example http://bit.ly/CXcja #socialmedia
RT @abarcelos Great B2B case study on www.b2bvoices.com-ShipServe: http://bit.ly/k2IK2. Also @acquisition has some great ones. #socialmedia
Q3: Ex of B2B org that nails it: @cmegroup. Great ex. of org that integrates SM into larger comm strategy. http://bit.ly/9R6Gh #socialmedia
Hmm... RT @chuckhemann perhaps then the real issue is educating C-level folks about the stages that come before it? #socialmedia
Question #3: Do you have good examples of B2B success in the social media space? What makes them good examples? #socialmedia
Good discussion here today. OK, last question coming... #socialmedia
@sonnygill You're right, I'm just wondering how much listening is enough? Where do you draw the line? What criteria do you use? #socialmedia
@wvpmc The parallels with trad channels are sometimes eerily similar. Expectation management is a key part of the equation. #socialmedia
@Marc_Meyer Is that like "doing" 18 on the links? @chuckhemann thought you'd enjoy that one ;) #socialmedia
@Marc_Meyer Ha, I "do" social media most every day. Don't know about you suckers... ;) #socialmedia
@chuckhemann And, to be honest, sometimes engaging isn't the answer. Agree on listening first. How much time is enough? #socialmedia
RT @kenburbary If opportunity exists, show execs a relevant precedent. For example, like a competitor who's already doing it. #socialmedia
@chuckhemann What's a more realistic timeline for those are not engaged at all? #socialmedia
@Marc_Meyer I think that's the key: How do we get execs to see the opportunity first, not the risk? #socialmedia
@abarcelos @davidspinks Esp in B2B orgs. Accountants, lawyers, IT leaders sometimes struggle to speak w/o lingo, ind jargon. #socialmedia
@jasonbreed What if no one's talking? Other tactics to educate, raise awareness w/C-suite? #socialmedia
@arikhanson Examples are key--are they enough? You're right tho--execs relate to numbers, examples. #socialmedia
@Marc_Meyer My thoughts: Sometimes you don't nec need to reach them. Target the influencers--they will reach C-suite. #socialmedia
Question #2: Can social media reach the C-suite in B2B orgs? If yes, how? What's working? What isn't?
#socialmedia
@abarcelos Well, then that's an indictment on the counselor/marketer in my book... #socialmedia
@DavidSpinks Tougher to find in B2B orgs than you might think. In acct industry, tough to ID folks who can write clearly. #socialmedia
Question #2: Can social media reach the C-suite in B2B orgs? If yes, how? What's working? What isn't?
#socialmedia
OK, let's move on to Q2, shall we? #socialmedia
@abarcelos Can't imagine it would *ever* work to just present a SM plan. Right? #socialmedia
@sonnygill Right--really just your biggest brand champions internally. ID them, appraoch, educate, arm, support. #socialmedia
@DavidSpinks Also helps if they can write, clearly articulate their thoughts. Can't have a non-writer penning blog posts. ;) #socialmedia
@Marc_Meyer I wasn't. I think that's actually a very valid strategy to education and create momentum internally. #socialmedia
RT @abarcelos Having an integrated mktg background helps b/c u think "How do I include social media in what I'm already doing" #socialmedia
@Marc_Meyer Right--find the early adopters and "leverage" them. Use them to build momentum, awareness, and education across org #socialmedia
@jasonbreed Think there's plenty of B2C orgs who repeat that mantra. I'm not really sure it's either to be honest. #socialmedia
@Marc_Meyer Right--find the early adopters and "leverage" them. Use them to build momentum, awareness, and education across org #socialmedia
@abarcelos Right. Well, what are the best ways for B2B orgs to staff SM right now? Your thoughts? #socialmedia
@kenburbary Right. And coaches. Definitely the first step. And build from there. Sure you're seeing that at your place. #socialmedia
@apearson Right, that was my argument. Can we really connect trad adv/PR directly to bottom line? I'm not so sure... #socialmedia
@abarcelos How so? What kind of details are you talking about? Financials? ROI? Curious. #socialmedia
@apearson Fear/lack of understanding is a big reason for hesitancy of some B2B marketers IMO. Education is key right now. #socialmedia
@chuckhemann And that's a lost opportunity. Cost is minimal and by just listening they can learn so much from their customers. #socialmedia
@apearson Agree 100 percent. Curious, how do you counsel clients around that concern, Aaron? #socialmedia
@joel22882 That's an interesting point. But, do you think execs use these tools regularly? That's the pushback I hear. #socialmedia
@abarcelos Do we have a generation gap in the B2B space when it comes to social media? #socialmedia
@chuckhemann I hear that, too. CFOs aren't on Twitter. My targets don't visit Facebook. Are those claims legit? #socialmedia
My thoughts on the perceived generation gap in B2B? Look here: http://bit.ly/15JLdN #socialmedia
@wvpmc Time commitment is definitely a concern. What other concerns are you seeing from B2B orgs? #socialmedia
@wvpmc Time commitment is definitely a concern. What other concerns are you seeing from B2B orgs? #socialmedia
@Marc_Meyer Fair point. Why do you think they're reluctant? Fear? Lack of understanding? Stubborness? #socialmedia
First question for discussion: Is there a generation gap in social media for B2B orgs? #socialmedia
OK @jasonbreed, let's light this B2B candle. You ready to roll with another #socialmedia conversation?
@kristingast #socialmedia
RT @marc_meyer Did I mention todays host @arikhanson will be talking about the role of #socialmedia in the B2B space at noon 2day?
Join @marc_meyer and I for another #socialmedia discussion about SM's role in the B2B space today at noon ET. http://bit.ly/vGakP
Join @marc_meyer and I for another #socialmedia discussion about SM's role in the B2B space today at noon ET. http://bit.ly/vGakP
RT @marc_meyer June #socialmedia host lineup lookin strong: @pchaney,@arikhanson, @tobydiva, @richardatdell & @leeodden all scheduled 2 go!
Q2 Make sure to listen for market trends, influencer opinions, negative/positive feedback, thought leaders for starters. #socialmedia
Also helps to have a competitor in industry out there blazing the trail. In health care, that's been @leeaase & Mayo. #socialmedia
I'd advocate for making more people accessible rather than fewer. Gives customers better glimpse into brand's personality. #socialmedia
RT @sonnygill (yes!) An open and honest culture that understands the nature of the space, and communicate that up & down the co #socialmedia
@davidalson Begins and ends with trust. Need to develop trust across org before diving in. #socialmedia
Listening in to @davidalson talk about the new corp. listening grid. Should be a good conversation. #socialmedia
RT @prtini Getting ready for the #socialmedia chat w/ @jasonfalls at noon. Join us? (Me: Wish I could Heather-looking forward to the recap!)
