RT @jasonbreed: companies seem to be reaching out more on a campaign basis. Very few have yet to institutionalize a social ecosystem #sm85
@whatsnext #sm71 - Success areas: listening to customer needs, then moving on to producing content after learning. Tools are secondary
@KathyHerrmann Agreed - coordinated is the approach we've had the most success with. #sm71
@whatsnext @jsandford #sm71 there are different ways to do integrate the org. Good graphic from altimeter: http://bit.ly/9DkYgb thoughts?
#sm71 - Definitely not a stand alone. Social media strategy needs to align w corporate goals, not just filling the "we need a blog" desire.
#sm71 Driving force for us is external, to be where customers are. However, we have invested time in a strategy.
RT @whatsnext I'm moderating today's chat: Don't Waste Your Time w/Social Strategy noon est www.hashtagsocialmedia.com/blog follow #sm71
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
CMO's Guide to the Social Landscape: http://bit.ly/c6bOa0 - I'd add SlideShare as well, but great list. #socialmedia #CMO
New MarketingProfs study: #socialmedia trends in mktg - Facebook vs. Twitter, follower counts, 2010 predictions: http://bit.ly/7RcwT0
Take the Toolbox.com/PJA survey on #socialmedia in the workplace - giving away 3 iPod Touches to participants: http://bit.ly/7xPUI6
Add me to the @SeaSc community #SocialMedia category.
Social media predictions for 2010 from Jimmy Wales, @mediaphyter, Forrester, and others: http://bit.ly/6DRSh8 #socialmedia
Social media predictions for 2010 from Jimmy Wales, @mediaphyter, Forrester, and others: http://bit.ly/6DRSh8 #socialmedia
eMarketer report - B2B marketing spend on #socialmedia increase in 2010. Thought leadership & lead gen are top goals: http://bit.ly/5nZmAn
eMarketer report - B2B marketing spend on #socialmedia increase in 2010. Thought leadership & lead gen are top goals: http://bit.ly/5nZmAn
CNN.com relaunches with Mashable headlines in tech section - integration of #socialmedia & mainstream media: http://bit.ly/1nFfJG
5 Reasons Corporations are Failing at #SocialMedia. http://bit.ly/3PKalW RT @LitsaAhern
How much is too much? RT @CEB_MLR RT @jbhester: Optimal Posting Rate: Applying reach and frequency to #socialmedia. http://bit.ly/3c2Ayi
10 ways to get fired for building your personal brand from @danschawbel. Works for individuals & #socialmedia policies: http://bit.ly/1pykeo
