RT @Marc_Meyer: Hey NPO's, less than an hour till #socialmedia tweetchat w @kanter on impact of social media & nonprofits #sm73 #nonprofit
@Marc_Meyer I've heard @jeffreyhayzlett speak about ROI in social media --- return on ignoring #sm68
@Marc_Meyer I've heard @jeffreyhayzlett speak about ROI in social media --- return on ignoring #sm68
@tfhall @TheBlackFin Geoloco catching momentum, yes, but still appears to be very early adopter. #sm68
@tfhall @TheBlackFin Geoloco catching momentum, yes, but still appears to be very early adopter. #sm68
RT @j_fuji Q1) Geoloc is always a big topic, but how "social" is it really? People take it to now because of the novelty.. #sm68
Todays #socialmedia tweetchat on mobile and social with the @theblackfin has just started! #sm68
Looking forward to today's tweetchat on integrating mobile + #socialmedia w/ @theblackfin http://bit.ly/bsXlAd #sm68
RT @Marc_Meyer: FYI .@marismith is todays #socialmedia tweetchat host at noon. We talk about all things Facebook. Come join us. #sm67
Thanks for joining #sm66! @sharonmostyn @jasonbreed @juliacantor @iMediaMichelle @roigmedia @jodiontheweb @ckieff @Marc_Meyer @klequoc
I will accept said offer! ; ) RT @Marc_Meyer: I wanna thank @bdresher & also extend to him an offer of coming back #sm66
@MikeFraietta My pleasure! Great having you on the #sm66 chat! Too bad Twitter wasn't working for us in last 30 min!
Thank you for hanging in there with #sm66 tweetchat. Apparently, Twitter is having performance issues. http://bit.ly/debzZT
RT @jodiontheweb: I find the use of LBS intriguing around events, merging news coverage with specific points of interest #sm66
Agreed. RT @j_fuji: Q3: It'll increase the chance of being 'on-scene' first if your ear is to the ground when something major happens. #sm66
Moving onto Q3) How will location-based services impact future of news gathering? #sm66
RT @nigellegg: These devices mean wherever you are you can keep up with events - not tied to TV - no excuse for not knowing. #sm66
Perhaps future of news distribution is an iPad at every hotel door instead of a USA TODAY? ; ) #sm66
@MikeFraietta Bias toward mobile apps? I don't think so. No different than consumption via RSS, email, bookmark faves, etc. #sm66
Agreed! RT @klequoc: #sm66 iPhone makes news consumption way more addictive - theres always st going on and u dont want to miss on anything
Wow! RT @wvpmc: @bdresher limousine co I rep placed ipads in cars - clients like to catch up with more news on ride home at night #sm66
Wow! RT @wvpmc: @bdresher limousine co I rep placed ipads in cars - clients like to catch up with more news on ride home at night #sm66
Lots of great chat, but changing gears to Q2) How do devices like iPad and iPhone influence news consumption? #sm66
True. RT @wvpmc: large outlets can set up dedicated crowd-sourced news such as cnn ireport to help journos cover breaking news #sm66
RT @aggiejournalist: #sm66 Re: journalists showing pol. bias by who they follow - We have a policy (Sect. F --> http://bit.ly/cFzqO8
RT @klequoc: Depends on how journos use Facebook = if they have a pro account then thats fine to friend but it cant be personal #sm66
@marketwire Yes, but arguably LinkedIn & FB are used very differently. Not likely to post political leanings, pics, etc. on LinkedIn. #sm66
RT @ikepigott: Disclosure is the key. Look at what @bloisolson does on his Facebook. "I connect with many, but that's no endorsement" #sm66
@ckieff I'm not a journo, but I find that Twitter has helped serve as news curator and allow me to listen much quicker than before. #sm66
Lots of focus on Twitter, but what about journos potentially "friending" sources on Facebook? Is this OK? #sm66
@ikepigott What about social media monitoring services such as Radian6 and others? Can't these help w/listening? #sm66
RT @ikepigott: Really, the listening tools aren't there yet. What scales for local news doesn't scale for global names. #sm66
@chrissfife At USA TODAY, we treat soc med no differently than other platforms. Tweets, FB posts must be fact-checked. #sm66
@CoryOBrien Interesting perspective. With social media, one could make the point that assumed bias is more accessible & public. #sm66
A few folks noting collaboration with audience in story development. Will journos start crowdsourcing story development? #sm66
@_N0ah I'm not a journalist...I'm on the business side. ; ) #sm66
RT @AppleBoxStudios: the easiest would be for sources and fact checking- i.e. collaboration with citizen journos... #sm66
Do journos need to think about potential bias on FB/Twitter? E.g., neutral reporter, but only engaging w/Dems or GOP on soc med? #sm66
@marketwire Now that is some fantastic multi-tasking! ; ) #sm66
Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
Ready....set...go! #sm66 First question on the way...
Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
Ready....set...go! #sm66 First question on the way...
Just published a few tweets to set up today's #socialmedia tweetchat on news brands interaction w/audience. #sm66
Finish lunch, take that bathroom break & get ready for today's tweetchat starting in 5 min! ; ) #sm66 http://bit.ly/91WJOK
The 3 topics we'll cover in today's #socialmedia tweetchat on how news brands connect w/audience, http://bit.ly/91WJOK #sm66
Journos can connect with audience on Twitter & FB. What about through location-based apps? Good/bad for interaction w/audience? #sm66
Devices such as iPad and iPhone change the way news is distributed and presented. How should these devices influence news consumption? #sm66
Soc med has created new opps for journos: curate news, find story leads, engage with audience, etc. How does this impact news brands? #sm66
Less than 30 minutes until today's #socialmedia tweetchat on how news orgs use social media to engage w/audience #sm66
Do you work for a media property? Come join today's tweetchat on how news brands use SM. 12:00 EST #sm66 http://bit.ly/91WJOK
At noon EST today, I'm hosting #socialmedia tweetchat on How News Brands Use SM & Social Gadgets 2 Connect W/Audience #sm66
RT @jodiontheweb: A new sales model- CPCh - Cost Per Check-in ? #sm62
RT @Marc_Meyer: This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55 http://post.ly/a63w
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Thank you to @gregverdino for moderating today's #sm49 and to @Marc_Meyer and @jasonbreed for organizing!
@jimstorer Twitter as a whole, no it is not a community, but micro-segments of Twitter, e.g., #sm49, are. Yes, I agree w/you. ; )
Actually, yes!! RT @Marc_Meyer: @bdresher Like this community on Tuesdays at 12 noon EST #socialmedia :) #sm49
@themaria @gregverdino Except in the Philippines where Friendster is still huge! ; ) #sm49
@jimstorer To that point, when I speak on behalf of USA TODAY, I talk about our need to participate in FB and Twitter "communities". #sm49
@dbrazeal Agreed. It may vary by industry. For example, having USA TODAY journalists on Twitter has different impact than CPG company. #sm49
@jimstorer @themaria Love the dynamite example! Similarly, saying "we have an FB page" is not a strategy. #sm49
@sharonmostyn @billrobbCisco Agreed that it's difficult to accept slow-down approach especially in tough economic times. #sm49
FB has not yet been mastered as soc med channel by big brands. 2010 will be year of Facebook Page Optimization (FPO). #sm49
@eamcc Absolutely! Can't forgo one for the other, but must be OK w/long-term. Sometimes too much focus on instant gratification. #sm49
I'll add that one would also benefit from knowing how to fish. RT @jimstorer: @themaria Fish where the fish are... w/ a biz objective. #sm49
I'll add that one would also benefit from knowing how to fish. RT @jimstorer: @themaria Fish where the fish are... w/ a biz objective. #sm49
Need to feel comfortable sacrificing the immediate, short-term click/purchase in favor of long-term engagement. #sm49
@gregverdino @socialtality Fan/Follower metrics have value, but not alone. At USA TODAY, we use Hitwise to see traffic to competition. #sm49
Exactly! RT @EdHartigan: nothing wrong with being on the look out for the next big thing, just don't plough all resources into it #sm49
Exactly! RT @EdHartigan: nothing wrong with being on the look out for the next big thing, just don't plough all resources into it #sm49
There is a balance in trying to be early adopter of new platforms. For ex, what if u put lots of $$$ toward toward Friendster. #sm49
Well said! RT @gregverdino: for my followers who aren't #socialmedia dorks: you'll see lots of #sm49 tweets starting at noon.
Thanks to @pgillin for moderating today's #sm46 and to everyone else for great comments! Props to @marc_meyer & @jasonbreed for organizing.
@sharonmostyn Like anywhere, having a brand name behind you creates the opportunity, but individual needs to utilize it properly #sm46
@sharonmostyn Like anywhere, having a brand name behind you creates the opportunity, but individual needs to utilize it properly #sm46
@sharonmostyn Each journo on Twitter can become curator/trusted source for their niche community even if they work for trad'l media. #sm46
@conniereece @pgillin You and me both! ; ) Not so much reinventing as it is utilizing soc med tools to adapt. #sm46
@conniereece @pgillin You and me both! ; ) Not so much reinventing as it is utilizing soc med tools to adapt. #sm46
New media & trad'l media can be co-dependent. Remove all trad'l media, then Digg, Fark, not as interesting or deep. #sm46
New media & trad'l media can be co-dependent. Remove all trad'l media, then Digg, Fark, not as interesting or deep. #sm46
@pgillin @dc2fla @conniereece Cost cutting an issue, but trad'l media still has deeper resources than avg blogger. #sm46
@shinng @sharonmostyn Reminds me of the old sales line, "It can takes months to find a customer and seconds to lose one." #sm46
@pgillin Many features require resources, connections, money, and time to support. Majority of bloggers don't have that access. #sm46
@pgillin Many features require resources, connections, money, and time to support. Majority of bloggers don't have that access. #sm46
@pgillin @Marc_Meyer Complete lack of trust of trad'l media is an opposite extreme. #sm46
@pgillin @Marc_Meyer Complete lack of trust of trad'l media is an opposite extreme. #sm46
@pgillin Many features require resources, connections, money, and time to support. Majority of bloggers don't have that access. #sm46
@pgillin Many features require resources, connections, money, and time to support. Majority of bloggers don't have that access. #sm46
I or you can be a quality curator and likely are to some group of followers who enjoy and trust our judgement on what is of value. #sm46
I or you can be a quality curator and likely are to some group of followers who enjoy and trust our judgement on what is of value. #sm46
Agreed and this applies to influentials and non-influentials alike. RT @sharonmostyn: trust req continuous validation #sm46
Agreed and this applies to influentials and non-influentials alike. RT @sharonmostyn: trust req continuous validation #sm46
Agreed and this applies to influentials and non-influentials alike. RT @sharonmostyn: trust req continuous validation #sm46
Agreed RT @EdHartigan: trust can change quickly with bloggers but takes longer to erode trust with traditional media #sm46
Agreed RT @EdHartigan: trust can change quickly with bloggers but takes longer to erode trust with traditional media #sm46
@CoryOBrien But, if you go to sources like Digg, Fark, etc., then you may stumble onto other content that you weren't looking for. #sm46
Anyone w/cell phone can become journalist & trusted source in any moment, but doesn't mean everyone replaces trad'l media at all times #sm46
@CoryOBrien But, if you go to sources like Digg, Fark, etc., then you may stumble onto other content that you weren't looking for. #sm46
Anyone w/cell phone can become journalist & trusted source in any moment, but doesn't mean everyone replaces trad'l media at all times #sm46
Anyone w/cell phone can become journalist & trusted source in any moment, but doesn't mean everyone replaces trad'l media at all times #sm46
Proliferation of new media allows users to discover content that they may not have discovered otherwise. #sm46
Proliferation of new media allows users to discover content that they may not have discovered otherwise. #sm46
Time to run, but thank you to @whatsnext for great topic and to @Marc_Meyer for organizing! #sm45
Time to run, but thank you to @whatsnext for great topic and to @Marc_Meyer for organizing! #sm45
I tweet stuff like this often about other brands! RT @billrobbCisco Another one is your brand + "wish" as in "I wish brand x..." #sm45
I tweet stuff like this often about other brands! RT @billrobbCisco Another one is your brand + "wish" as in "I wish brand x..." #sm45
@smange I guess it depends on the organization. Need to know what our competitors are doing and what our audience is thinking. #sm45
@smange I guess it depends on the organization. Need to know what our competitors are doing and what our audience is thinking. #sm45
Tactic: On-going soc med education! I send weekly Twitter Tip email sharing best use, reports, case studies, trends, etc #sm45
RT @iMediaMichelle: Another quick tactic: Monitor tweets and posts with your brand's name with #fail in it. Good wake up call. #sm45
RT @iMediaMichelle: Another quick tactic: Monitor tweets and posts with your brand's name with #fail in it. Good wake up call. #sm45
RT @Marc_Meyer: tactic: Create a hashtag around your company, product, or industry and drive the conversations #sm45
RT @Marc_Meyer: tactic: Create a hashtag around your company, product, or industry and drive the conversations #sm45
RT @iMediaMichelle: Another quick tactic: Monitor tweets and posts with your brand's name with #fail in it. Good wake up call. #sm45
RT @Marc_Meyer: tactic: Create a hashtag around your company, product, or industry and drive the conversations #sm45
RT @iMediaMichelle: Another quick tactic: Monitor tweets and posts with your brand's name with #fail in it. Good wake up call. #sm45
RT @Marc_Meyer: tactic: Create a hashtag around your company, product, or industry and drive the conversations #sm45
RT @Tbeffs: if u r a big brand,u expect people are talking about u, right? Show "opportunity" if engaged in it -->REACH,Influence... #sm45
RT @iMediaMichelle: Another quick tactic: Monitor tweets and posts with your brand's name with #fail in it. Good wake up call. #sm45
RT @Tbeffs: if u r a big brand,u expect people are talking about u, right? Show "opportunity" if engaged in it -->REACH,Influence... #sm45
@wvpmc Exactly! The more respected the source, the more trust. #sm45
@wvpmc Exactly! The more respected the source, the more trust. #sm45
@whatsnext Very true, but there is trust when reading tweet validated by Mashable/PaidContent story than one without. #sm45
@MacswellHouse I have a trusted group I follow and I read the links they tweet out. I just don't blindly trust all tweets! ; ) #sm45
@MacswellHouse I have a trusted group I follow and I read the links they tweet out. I just don't blindly trust all tweets! ; ) #sm45
@wvpmc Yes, and we're trying to do our part recognizing that Twitter is different platform than our web site which is diff than FB. #sm45
@wvpmc Yes, and we're trying to do our part recognizing that Twitter is different platform than our web site which is diff than FB. #sm45
Time before Twitter was spent reading RSS, multiple sites & email newsletters. Twitter is now my primary news provider. #sm45
Time before Twitter was spent reading RSS, multiple sites & email newsletters. Twitter is now my primary news provider. #sm45
@KathyHerrmann Depends on industry. For ex, here at USA TODAY, we use soc med for monitoring, story leads, news curation, promo, etc #sm45
@KathyHerrmann Depends on industry. For ex, here at USA TODAY, we use soc med for monitoring, story leads, news curation, promo, etc #sm45
@KathyHerrmann Depends on industry. For ex, here at USA TODAY, we use soc med for monitoring, story leads, news curation, promo, etc #sm45
@Marc_Meyer One way to sell mgmt on social media on ROI is where the I is investment, influence, and interaction. #sm45
Time value of Twitter? My time is more focused b/c I follow my group of online media experts who are my news curators. #sm45
Time value of Twitter? My time is more focused b/c I follow my group of online media experts who are my news curators. #sm45
Need to hop, folks! Thank you for great convo and to @shelisrael for moderating today! #sm44
Guaranteed. RT @Marc_Meyer: Look for spammers to become more creative in the ways that they try and game Twitter in 2010 as well. #sm44
Guaranteed. RT @Marc_Meyer: Look for spammers to become more creative in the ways that they try and game Twitter in 2010 as well. #sm44
Txt msgs, IMs, FB status msgs & Twitter all demonstrate interest & need for short-form news, info & updates. #sm44
@billrobbCisco Ha! Me, too! Anything that Scoble/Kawasaki have to say that is breaking news will be RT'd by folks I follow. #sm44
@Zack_Hanebrink Yes, Twitter is exactly like a new RSS Reader! News curation in a more efficient way. For me at least! #sm44
@evelynso I emphasize the ROI of Twitter, but the I is for Investment, Influence and Interaction. #sm44
@evelynso I emphasize the ROI of Twitter, but the I is for Investment, Influence and Interaction. #sm44
RT @mollask: RT @Shanan_S: @elhoust Twitter: Like Facebook but with 100 per cent less Farmville. :) #sm44 // Twitter is the Grown Up #FB
RT @mollask: RT @Shanan_S: @elhoust Twitter: Like Facebook but with 100 per cent less Farmville. :) #sm44 // Twitter is the Grown Up #FB
@wvpmc @connierrece Sounds very smart. I encourage our Ad Sales reps & journos to use Tweetdeck to keep tabs on their clients/sources. #sm44
One downside is relying on tweets as fact w/o add'l confirmation; however, same was true before Twitter, e.g., blogs. #sm44
One downside is relying on tweets as fact w/o add'l confirmation; however, same was true before Twitter, e.g., blogs. #sm44
Time consumption on Twitter can be issue, but I've found that I've re-allocated time from countless newsletters, sites, and blogs. #sm44
@Shanan_S @chrissfife We say USA TODAY brand is fun, approachable & informational. Twitter allows journos to showcase these traits. #sm44
@SuperDu This is what our journalists love as well when they post questions to their tweeps. Amazing how well the community responds! #sm44
@connierrece I'm happy w/Tweetdeck. Others prefer Seesmic. Any mgmt tool is good. Tweetmeme.com also good site for popular content. #sm44
@Fernwell Selling internally was an initial challenge, but showcasing early successes & benefits made it easy to get folks to buy-in #sm44
Well said! RT @SuperDu: The "Who has Time for Twitter" comments will soon become "I wish I had started sooner!!" #sm44
@Marc_Meyer @jasonbreed Twitter is my news curation tool. I can focus on Twitter w/o having to check dozens of sites for updates. #sm44
Definitely both. Helps the brand become more personal, approachable. RT @Marc_Meyer: @bdresher your reach or USA Today's? or both? #sm44
RT @chrissfife: Twitter has made sharing & taking in of info thru conversations like this one easier & more inclusive of more people. #sm44
Thanks, @Fernwell! Yes, most feedback from our jounros on Twitter has been very positive. Culture shift indeed. Mgmt very supportive. #sm44
Thanks, @Fernwell! Yes, most feedback from our jounros on Twitter has been very positive. Culture shift indeed. Mgmt very supportive. #sm44
Also, viewed all social media as opp to engage w/fans away from USATODAY.com and extend reach to new audience. #sm44
Also, viewed all social media as opp to engage w/fans away from USATODAY.com and extend reach to new audience. #sm44
Story leads, story ideas, engagement between journos & readers, PR, cust serv, promo of content first on Twitter. #sm44
Story leads, story ideas, engagement between journos & readers, PR, cust serv, promo of content first on Twitter. #sm44
GREAT job by @shashib for facilitating this week's tweetchat on the topic of Soc Med & Cust Serv. #sm41
GREAT job by @shashib for facilitating this week's tweetchat on the topic of Soc Med & Cust Serv. #sm41
@comcastcares is definitely cust serv rock star. What other brands have done good by u? Me: @virginamerica @verizonsupport #sm41
@sharonmostyn @andrewmueller True. If you don't hear from customers (pos or neg), then they may not be engaged. U want custs who care #sm41
@sharonmostyn @andrewmueller True. If you don't hear from customers (pos or neg), then they may not be engaged. U want custs who care #sm41
@shashib @techguerilla At #sxsw, @zappos said that they don't use time per call as gauge of success. One call lasted 4hours!?! #sm41
Soc media forces brands to go from macro level communication (PR to all customers) to micro (1-on-1 w/customer). 2nd builds loyalty. #sm41
Soc media forces brands to go from macro level communication (PR to all customers) to micro (1-on-1 w/customer). 2nd builds loyalty. #sm41
Very true. RT @jsandford: @shashib It's key to give your cust. svc. team access to anyone in the org that can answer a cust. question. #sm41
Same for us at @usatoday. RT @comcastcares: @CoryOBrien We split duties for PR, Cust Service & Marketing, but we all talk constantly #SM41
Agree RT @NewPR: Twitter has become escalation tool for cust serv. "Let me tweet my dissatisfaction & get immediate attention." Agree? #sm41
Agree RT @NewPR: Twitter has become escalation tool for cust serv. "Let me tweet my dissatisfaction & get immediate attention." Agree? #sm41
What happens when "everyone" is on Twitter? Will cust serv depts get overwhelmed and unable to handle traffic, similar to phone? #sm41
@Marc_Meyer @comcastcares Another saying, "It can take months to build a customer relationship and seconds to lose one." #sm41
@Marc_Meyer @comcastcares Another saying, "It can take months to build a customer relationship and seconds to lose one." #sm41
@sharonmostyn @EdHartigan Of course, in era of Twitter, a lack of resolution would also be made very public by customers! #sm41
100% agreed. RT @EdHartigan: @bdresher as long as resolution is attempted. acknowledgment with no action is even worse! #sm41
@sharonmostyn @EdHartigan Of course, in era of Twitter, a lack of resolution would also be made very public by customers! #sm41
@Marc_Meyer Agreed that resolutions don't need to be public, but acknowledgment shows rest of world that you are present & engaged. #sm41
100% agreed. RT @EdHartigan: @bdresher as long as resolution is attempted. acknowledgment with no action is even worse! #sm41
@Marc_Meyer Agreed that resolutions don't need to be public, but acknowledgment shows rest of world that you are present & engaged. #sm41
Just added myself to the http://wefollow.com twitter directory under: #news #socialmedia #washingtondc
