This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Watching a #SocialMedia webinar by 'Social Media Magic' . topics are best practises and ROI
RT @kaplowpr: engagement is the measure. #socialmedia
@Marc_Meyer @Britopian and others - Thanks for the great chat on #Socialmedia - leaving with a few things to think about.
RT @kaplowpr: @marc_meyer whats the lasting affect of brand engagement on sales? that seems hardest to measure #socialmedia
@JoeKikta How does a billboard directly relate to sales? How do you measure ROI of a telephone in your co? #socialmedia
@Britopian Yes and that's y I say #Socialmedia is best measured in terms of it's own effectivness and not at ROI or bottomline.
@Marc_Meyer Those numbers which establish the success of #Socialmedia campaign? Do those numbers lead to the number on bottomline though?
#SocialMedia will only give u numbers when used directly as sales channel; in all other measures its only an unscientific best estimate
#socialmedia is engagement, depth, conversation - all qualitative measures. You cant 'measure' human emotion, but you know when its Good 4 u
@Britopian Prove it with correlation? or causation? We need the latter to really 'prove' ROI #socialmedia
@britopian one needs to answer real questions and address concerns to move beyond lip service #socialmedia
RT @dariasteigman: @Marc_Meyer You cede control when you dont participate. You get some back when you do. #socialmedia #socialmedia
@Marc_Meyer #socialmedia gives us more than insight. It gives us control. What were consumers are now co-producers of the brand
RT @ejbrooks I can't say I care if a company doesn't follow me back but if they don't respond to an @ then there's trouble #socialmedia
