@jmacofearth Interesting. Is Dell retreating from active engagement on enviro issues, shifting strategy, or just trying to cut costs? #sm56
@jmacofearth Interesting. Is Dell retreating from active engagement on enviro issues, shifting strategy, or just trying to cut costs? #sm56
@Marc_Meyer Good point. Based on the assumption convos ARE happening outside. #sm56
If conversations don't happen inside, they can't happen outside. #sm56
RT @treypennington: Checklist: Open up, put up, shut up, listen up, give out, invite in, forget yrslf, embrace others|Abt sums it up! #sm56
RT @andrewmueller: IMO key to becoming a more social company > embrace core tenets of SM internally + open internal communications #sm56
RT @nigellegg: Q3 - allowing everyone in the company to be on SM for the company.|Like scaling the Matterhorn for many cos. #sm56
@treypennington Q3 checklist: 1. learning to listen. #sm56
@Tbeffs Interdisciplinary drivers ... like that! So true. #sm56
RT @priyankawriting: sometimes an employee initiative will look drab for a big brand since people expect better.|Expect more, maybe? #sm56
RT @priyankawriting: sometimes an employee initiative will look drab for a big brand since people expect better.|Expect more, maybe? #sm56
@treypennington For small orgs built around the customer, SM is a natural fit and can be implemented whole cloth. #sm56
@treypennington For small orgs built around the customer, SM is a natural fit and can be implemented whole cloth. #sm56
@treypennington Q2 It depends on the size of the organization and its customer culture. #sm56
@treypennington Q2 It depends on the size of the organization and its customer culture. #sm56
RT @sepler: #sm56 Culture has to include trust of individuals. SM cannot thrive in authoritarian or high-control culture. #sm56
SM is an enabler. It will not drive change to an engagement culture. #sm56
SM is an enabler. It will not drive change to an engagement culture. #sm56
RT @Marc_Meyer: @elhoust problem is, identifying true social expertise #sm56
RT @Marc_Meyer: @elhoust problem is, identifying true social expertise #sm56
RT @livepath: Pushing SM from bottom up is tough. Mostly narrow non-strategic execution - but it is waking up the organization. #sm56
@treypennington Culture tends to determine management, employees and and market presence. Changing it is a wicked problem. #sm56
@treypennington Culture is an organization's DNA. It tends to perpetuate itself. #sm56
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@Marc_Meyer Reg industries prob. will be among the last. Ironic, b/c SM could really support compliance objectives. #socialmedia
Thanks to all for a great convo this afternoon! #socialmedia
RT @ScottHepburn: More resources (bookmarked on Delicious) http://tinyurl.com/SocialMediaRegulatedIndustries #socialmedia
@ScottHepburn You should see the way our compliance folks review web site changes. #socialmedia
@ScottHepburn Q3: Properly integrated, SM should improve service delivery and promote consistency. #socialmedia
RT @ScottHepburn: Mktg/PR/comm has lots of SM marketing strategists, but few helping corps w/ SM policies. @ShannonPalmer #socialmedia
@elhoust Might a comp. person look at it the same way has taped monitoring of a call center? #socialmedia
RT @kenburbary: @ScottHepburn Culture of compliance in regulated companies prevents widespread employees participation #socialmedia
@ScottHepburn All or most takes place in the public stream - prob. need record of compliance w/ privacy, other policies? #socialmedia
@ScottHepburn Depends on how it's deployed. Here's an example: underwriters tweeting with agents about underwriting issues. #socialmedia
@jasonbreed Limited involvement upfront -- that's my plan too #socialmedia
RT @lisahoffmann: @The_Real_Atom Anyone overseeing SocMed in a regulated ind. is going to get a quick legal education. #socialmedia
@LisaHoffmann We have a review process for all mkts comms that integrates compliance - and legal. #socialmedia
@LisaHoffmann Hang out in the compliance department. (I'm only partly joking) #socialmedia
@ScottHepburn Great question. What I think is most bothersome is the perceive lack of control the message. #socialmedia
In my experience, compliance wants to help. Doesn't want to be perceived as "anti-business." But you have to speak their lang. #socialmedia
@ScottHepburn @wvpmc One of the reasons there tends to be a "culture of compliance" #socialmedia
@ScottHepburn @wvpmc That is huge -- compliance tends to look at the paper trail. Not good or bad - their job. #socialmedia
@ScottHepburn I think we have some potential applications for SM (life insurance) #socialmedia
@lisahoffmann I think you need to build the business case first to get critical mass to bring other stakeholders along #socialmedia
RT @Marc_Meyer: @billfromsc Hand me a cardboard box, string & tape, I have to make the best of it..same for sm in reg. ind. #socialmedia
@kenburbary Connecting two of your points - highly reg. industries develop a "culture of compliance" #socialmedia
@Marc_Meyer Interesting observation. Creativity in what sense? #socialmedia
@kenburbary I work in the insurance biz -- compliance is the key internal stakeholder. Brand mgmt and legal next in line. #socialmedia
RT @kenburbary: @LisaHoffmann @ScottHepburn After internal stakeholders are identified, significant investment in education on #socialmedia
RT @jasonbreed: Consider industries affected - spirits, healthcare, insurance, corp governance - as much cultural as anything #socialmedia
RT @4byoung: @rhappe Another, perhaps related topic, is whether best practices are starting to emerge #socialmedia
Are you "creating" community, or just plugging in to one that already exists? #socialmedia
@rhappe I'm looking at deploying SM to support a B2B community. Seeing it as a way to enhance relationships, online and offline #socialmedia
@rhappe Social media may be best way to engage online communities, but it is only one tool. Others incl offline still crucial #socialmedia
RT @Marc_Meyer: @rhappe "community as a strategy" sounds like a business arrangement..I'm more idealistic or hopefull #socialmedia
