This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Pls make that "Listening is core- if the comp doesn't do it, potential cust. & competitors will- #SM50 (hope no one listened to my mistype)
Listening is the corse - if the company doesn't do it, their potential conusmers AND their competitors will - #SM50
@phototakeouter: If every emp of a comp makes #cust serv #1 do you still need a Chief Either One? #sm50 <- Yes to assure consistent goals !
@comcastcares scripted Cust service never worked for anyone other than the pers who designed it :) #SM50
The acronyms are nice, but shiny objects don;t fix the problem - we need a CCC complete cultural change not titles #SM50
@comcastcares customer is not only in the company's face, but broadcasting their displeasure - a marketing disaster! #SM50
@comcastcares It is totally about communication and setting expectations, not the venue -except HERE the consumer is empowered #SM50
It sounds good to use the CCO title, but it creates the need div responsibility further down the chain of command #SM50
Hat to point it out - but breaking silos IS ocnvergence folks :) #SM50
If cust srvc doesn't consider PR & Mkting the battler for the consumer's attn will be lost to the company that does #SM50
RT @newward: @pchaney Great conversation - sorry I came in late #socialmedia
RT @newward: @pchaney Great conversation - sorry I came in late #socialmedia
RT @dirkmshaw: Realtionship comes by showing you care and being proactive.Adding socmed is not enough, you have to man the ship.#socialmedia
