This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@jasonbreed both are nec but person is better. ive stopped following brands 2 follow only the person behind the curtain. #sm52
@jasonbreed both are nec but person is better. ive stopped following brands 2 follow only the person behind the curtain. #sm52
@iMediaMichelle didn't chat with you today but read your insights with grt enthusiasm. #sm49
@themaria Likewise #sm49
BingoRT @lukenoffke @gregverdino re:micro In that case, the aggregator of all the small things will be the NBT. #sm49
@themaria next big thing - or was that a joke with all the acronym q's today? #sm49
@gregverdino get that ibm person on this chat. i have a few q's like - wtf? #sm49
@gregverdino there's still 1st mover advantage. if your customers and competitors are there, youre losing. #sm49
@gregverdino as long as we've given up on virtual worlds then i'm cool #sm49
@sharonmostyn @bdresher you'd think with long sales cycles, we'd be past that. we're not. launch mentality. big spike. big dropoff. #sm49
@gregverdino #SM49 are we talking "old" things like email, etc. or more mature socme channels?
@gregverdino ummm ALL OF THEM #sm49
Amen esp in B2B RT @sharonmostyn @bdresher: Need 2 feel comfortable sacrificing the short-term click/purchase 4 long-term engagement. #sm49
@gregverdino I'd argue the shiny object isn't always bad but when ppl START there its very problematic #sm49
Well said. RT @CoryOBrien: #SM49 Q2: The key is 2 have a base of strategic innovation, & then use yr 20% time 2 play w the new shiny object.
@sharonmostyn simple - ppl like to look cool and cutting-edge. especially when they're not. #sm49
RT @jsandford: @gregverdino Fan/follower count as success metric is like using the Yellow Pages to say how connected you are to ppl. #sm49
@whatsnext Last point = THX @whatsnext & @Marc_Meyer as always #sm45
@whatsnext Last point = THX @whatsnext & @Marc_Meyer as always #sm45
@whatsnext Last point = THX @whatsnext & @Marc_Meyer as always #sm45
@whatsnext I have a great slide showing comparing SOV over time that scared the pants of one of our solutions teams abt 18 mos ago... #sm45
@whatsnext I have a great slide showing comparing SOV over time that scared the pants of one of our solutions teams abt 18 mos ago... #sm45
@bdresher @iMediaMichelle Another one is your brand + "wish" as in "I wish brand x..." #sm45
@bdresher @iMediaMichelle Another one is your brand + "wish" as in "I wish brand x..." #sm45
Well said RT @jsandford: @whatsnext What's the ROI of a desk phone? What about e-mail? Why should SM be diff? #sm45
Well said RT @jsandford: @whatsnext What's the ROI of a desk phone? What about e-mail? Why should SM be diff? #sm45
@Marc_Meyer local trends will be important for small biz & biz accts will grow and see some user backlash (quitting as you mentioned) #sm44
Point well taken RT @ajmunn: Difference between scanning and researching using Twitter search. Focus vs overall picture #sm44
@bdresher likewise. i stopped following most prolific tweetrs like scbl bc now rely on my tweeps 2 tell me which of his twts are relev #sm44
@Marc_Meyer the monitoring/response opps are low volume but high value. at lst that's what we see at cisco #sm44
Why is 2nd Life considered Social Media? SocMe=authentic/personal & 2nd Life=alt personas. Strangely antithetical, no? #socialmedia
Why is 2nd Life considered Social Media? SocMe=authentic/personal & 2nd Life=alt personas. Strangely antithetical, no? #socialmedia
Why is 2nd Life considered Social Media? SocMe=authentic/personal & 2nd Life=alt personas. Strangely antithetical, no? #socialmedia
Great insight RT @charleneli: John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
