Thanks, Shel, for tweetchat. Enjoyed it, and it was a good learning experience. #sm65
gd pt! RT @WebSnapshot: RT @primedayton: trad PR sits in a pile on sum1's desk, nevr 2 B found, while social PR cn live forever. #sm65
2 me, Cisco SMR has 2 much jargon & not focused on target audience. SMRs, like reg rel, need strong writing, not just vids & links. #sm65
Ford SM release doesn't "send me." Looks like standard stuff with SM additives. #sm65
Combining trad med rel w SM? SM extends trad rel. Conversations 2 way. Orgs can be more in-depth resources. SM also extends org reach. #sm65
Strengths? To me, it's weak. Even SM releases need strong heads that should focus on audience benefits, not org. #sm65
@shelholtz Release itself may not be social, but SM release can extend conversation., helping for 2-way conversations & stickiness. #sm65
Life 4 traditional news relse? Absolutely, as long as trad media arnd. Plus, stories re promotions, honors are standard release stuff. #sm65
Regardless, it's important to learn the tools now so you can know what works, what does not. #sm65
Re getting cov beyond trad media for my org, I don't think it's impt now, but it certainly will be in a few yrs or sooner. #sm65
@shelholtz Media no longer just newspapers, TV, radio. Everyone is a "media outlet." twttr has more readers than any print pub. #sm65
@shelholtz Media no longer just newspapers, TV, radio. Everyone is a "media outlet." twttr has more readers than any print pub. #sm65
It certainly adds depth to your releases. #sm65
Obviously, it says your org is at least part of the 21st century & not totally old school. #sm65
Already have learned a few things by checking Shel's recommended resources. #sm65
