This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Should be segmenting by community, by channel, and by type of person within community that you're trying to talk to, no? #sm48
Thanks all - informative chat - appreciate it! #sm48
Should be segmenting by community, by channel, and by type of person within community that you're trying to talk to, no? #sm48
@chrissfife I wouldn't disagree with that - just think you need to be able to measure the influence of your actions #sm48
@socialtality otherwise it's so far removed from the orig action as to be unrelateable to it #sm48
@socialtality thanks - agree that it can generate other value, but think main aim should be conversion of some sort, no? #sm48
How so? RT @socialtality: @chrissfife Thats a great point. Conversation can have more value than simple conversion #sm48
@kenburbary depends on the brand's aims and reach - but for many, don't see why you can't do both #sm48
@kenburbary depends on the brand's aims and reach - but for many, don't see why you can't do both #sm48
@nigellegg then segm the audience 2 who can help you achieve those needs, then figure out what that audience needs 2 help you achieve #sm48
@nigellegg depends who's paying the bills - I would say if you're a company, you need to think about your needs first #sm48
@elhoust I'm not sure you need to think about the needs of the audience before you figure out what the company wants from them. #sm48
You're still segmenting to choose an audience, but what you do with that audience is totally different now #sm48
Fully agree - this game is diff RT @kenburbary: Yes, weve added channels, but consumers dont use those SAME channels the same way. #sm48
it needs to be used as a selection tool to find the people in the social space that can help you achieve your goals #sm48
I think segmentation skills are still relevant-but used 2 a diff aim this time - to pick the Social Team you need 2 achieve your goals #sm48
RT @sourcepov: Join us WEDS 1pET for "Content Promotion thru #SocialMedia" .. s/b some great insights, w/ new #SMCHAT moderator @EF_Forbes
@socioinnovation thanks for the RT of "Defining the “Social Team”" http://wp.me/plxkn-9Q - much appreciated! #socialmedia #socialmediahour
@socioinnovation thanks for the RT of "Defining the “Social Team”" http://wp.me/plxkn-9Q - much appreciated! #socialmedia #socialmediahour
Tackling Collaborative Innovation–2 live chats this week should attend- http://bit.ly/7RW7Tb #innovation #socialmedia #kmers #cmtychat
I nominate @sourcePOV for a Shorty Award in #socialmedia because of his excellent work as team captain of #smchat http://bit.ly/shorty
RT @deanmeistr: I nominate @sourcePOV for a Shorty Award in #socialmedia because of #smchat and #ecosys http://bit.ly/shorty
New Post: Continuing the convo: For Corps -Teams, not Communities- http://wp.me/plxkn-9D #smchat #innochat #innovation #socialmedia #km
@ralph_ohr @ideasurge Many thanks to you both for the RT of my #FTI09 presentation http://bit.ly/7LEDCu :) #innovation #socialmedia
@ralph_ohr @ideasurge Many thanks to you both for the RT of my #FTI09 presentation http://bit.ly/7LEDCu :) #innovation #socialmedia
Does anyone know of research on "Why people share" stuff ? #smchat #innovation #innochat #mgmt #socialmedia
Interesting stuff: Nine Scientifically Proven Ways to Get Retweeted on Twitter. http://bit.ly/e8sTq #smchat #socialmedia #socialmediahour
RT @theelusivefish: Ill take 100 people engaged in what Ive got over 1 mil unengaged & uninterested people glancing.. #socialmedia - Amen!
