@marc_meyer @gradontripp That may be, but it takes sharp discernment to know when a tool doesn't suit your needs. #sm141
@mpace101 @gradontripp "shiny object syndrome" --- current example, Pinterest. I, for one, am not "pinterested" #sm141
@gradontripp Not to mention, how much time is social taking up? What are the financial benefits? #sm141
@gradontripp A3: Overcoming the perception of risk & the fallacy that social is a plaything. #sm141
@megtripp Not personally, but I've seen work go on standby when key players are off-site, on vacation, etc. Cross training FTW #sm141
@appleboxstudios I think so. Resident experts that set the pace, offer guidance, serve as mentors. Teach the others how to fish. #sm141
@appleboxstudios I think so. Resident experts that set the pace, offer guidance, serve as mentors. Teach the others how to fish. #sm141
@megtripp @jasonkonopinski Ideally, I'd want a group of folks collecting & packaging social data & reports with actionable tasks. #sm141
@megtripp @jasonkonopinski Ideally, I'd want a group of folks collecting & packaging social data & reports with actionable tasks. #sm141
@gradontripp Very much so. Especially for those orgs with strict regulations or compliance rules. Pharma, banks, govt agencies. #sm141
@gradontripp I share my findings with my peers & work together to see how they can be applied to our org. Spread the word. #sm141
@mpace101 Transparency is a tricky word: many organizations SAY they abide by it, but their social efforts speak otherwise. #sm141
@mpace101 I agree whole-heartedly on that statement. I've learned an immense amount from my peers on Twitter, et al. #sm141
@gradontripp A1: Better visibility of corp SM efforts among staff, greater sense of community, fewer bottlenecks to users. #sm141
@Marc_Meyer Great discussion today; thank you! Also enjoyed talking with @nealwiser. #sm108
@johnfrost I always use Googles to access data. ;-) #sm108
@marc_meyer Yep, one device to rule them all. :-) That will be key for blanket adoption (of features, targeted actions, etc). #sm108
@marc_meyer Yep, one device to rule them all. :-) That will be key for blanket adoption (of features, targeted actions, etc). #sm108
That's actually quite funny --> RT @marc_meyer: I heard someone say the tablet has actually turned their phone back into a phone #sm108
@marc_meyer Possibly tablets. Think about this: Comcast already lets you use iPads to control TV content ... mixed media in progress. #sm108
That's actually quite funny --> RT @marc_meyer: I heard someone say the tablet has actually turned their phone back into a phone #sm108
@nealwiser That's very true: goals are key. Finding for the sake of finding is ineffectual. #sm108
@nealwiser To me, the value is the time you're potentially saving others in finding that content. It can be altruistic. #sm108
@nealwiser @ambercleveland @tedcoine Why not both? The finding and the revealing of valued content. #sm108
@ambercleveland Yes, value especially b/c what you share is more likely to be in line with why people follow you in the first place. #sm108
. @marc_meyer Those are chilling words, Marc: "The intern is determining a brands fate" #sm108
@ambercleveland Yes, value especially b/c what you share is more likely to be in line with why people follow you in the first place. #sm108
@marc_meyer Many librarians & information specialists could argue they already ARE curators. #sm108
@marc_meyer Many librarians & information specialists could argue they already ARE curators. #sm108
@ken_rosen Yeah, the paper.li efforts aren't what I would call "curation". Too random, no thought behind it at all. #sm108
RT @ken_rosen: A1 I believe CAN work, but takes discipline, preferably via honest desire to inform #sm108 <-- authenticity FTW
#sm108 Curious that this topic came up today ... just started using Tumblr to curate articles & resources I come across.
#sm108 Curious that this topic came up today ... just started using Tumblr to curate articles & resources I come across.
#sm107 Appreciate talking to you all today! @lindsaysydenham @tcoughlin @devonatwork @anthonyoflynn @GnosisArts
@lindsaysydenham Ah, OK. So how do those orgs handle it? Stay away or only maintain one person per account? #sm107
@lindsaysydenham I'm curious, why is it a liability for multiple tweeters in regulated industries? It is an audit issue? #sm107
@jaybaer A4: Speed of response could vary, I guess. I keep hearing w/i 2-4 hours, depending on business type & context. #sm107
@jaybaer A4: I think the company:creepiness factor can happen if they come out of nowhere like Spanish Inquisition. Ease into it. #sm107
@jaybaer What specific social data do you ask for? The major players (FB, TW, YT, etc.) or open-ended question? #sm107
@megfowler Asking for social preferences is a GREAT idea! Thanks for that thought. #sm107
@megfowler Asking for social preferences is a GREAT idea! Thanks for that thought. #sm107
@tcoughlin @AnnaLucyT Precisely. I called time spent on SM its "hidden tax" #sm107
@tcoughlin @AnnaLucyT Precisely. I called time spent on SM its "hidden tax" #sm107
@jaybaer I answer the telephone but don't care for e-mail newsletters. Does that explain why I like Twitter better? ;-) #sm107
Interesting analogy; I like --> RT @jaybaer: Twitter is the social telephone. Facebook is the social email newsletter. #sm107
Agree 180% --> RT @abourland: if you refuse to engage or help solve anything tweeted your way, better not dip your toe in the water. #sm107
#sm107 A2: When they won't either have or devote the staff & time to manage the network. Half-baked is no good.
#sm107 A2: When they won't either have or devote the staff & time to manage the network. Half-baked is no good.
@jaybaer Agree with you about QR codes. I see them & Microsoft Tags as in your book. Both remind me the Cue Cat. :P #sm107
@andrewmueller Do you think that's the point? Offer the tools (tactics) & leave the use (strategy) up to the users? #sm107
@jaybaer Agree with you about QR codes. I see them & Microsoft Tags as in your book. Both remind me the Cue Cat. :P #sm107
@andrewmueller Do you think that's the point? Offer the tools (tactics) & leave the use (strategy) up to the users? #sm107
#sm107 Is the low percentage of Twitter us (vs other SM tools) due to its more open-ended use potential?
This --> RT @jasonbreed: 8% or not, Twitter is overrated if you don't have a purpose. Highly underrated if you do have a purpose. #sm107
An unequal distribution of digital wealth? --> RT @jaybaer: .08% of Twitter users account for 50% of all tweets. #Sm107
Looks like I'm going draw myself into today's #sm107 chat for a bit ... they're talking about whether Twitter is overrated. Hmm ...
RT @marc_meyer: FYI Today at noon EST @ShellyKramer to host a #socialmedia tweetchat on Social Influence #sm89 <-- good for #smmeasure?
#sm84 Have to drop off, folks, but thanks for outstanding conversation this week!
@quality1 I suppose it would if ppl considered Twitter true "microblog". There are Creative Commons license on blogs, why not Twitter? #sm84
#sm84 Have to drop off, folks, but thanks for outstanding conversation this week!
@andrewmueller Can one "copyright" a tweet? Has there been a legal case to that effect yet? #sm84
@clayhebert I'm thinking of ads where the professional athlete promotes soap or something. I feel like I see less of those somehow. #sm84
@elhoust Spot on about chats! Not sure I'd dare to try this or the #blogchat threads on a mobile. :-) #sm84
@ccarfi And by "own" I don't necessarily mean in a copyright sense, but more from a reputational side. What you're accountable for. #sm84
@ccarfi If you made the tweets or comments, yes, you own them. If others tweet about you or comment on your stuff, no, IMO. #sm84
@andrewmueller Plus adds immediacy to those connections. I don't have to wait until I get to home, work, etc. to interact. #sm84
RT @activeingreds: @ccarfi mobile enables true mktg by geog #sm84 <-- if the customers opt-in, that is. My location is seekrit. :-)
@appleboxstudios That & what boundaries of reputation have become, I think. What you "own" in SM connections (follows, comments, etc). #sm84
@andrewmueller Plus adds immediacy to those connections. I don't have to wait until I get to home, work, etc. to interact. #sm84
@elhoust But how often you (choose to) keep up is a challenge. Found myself checking Twitter on my phone then jumping to a desktop. :P #sm84
@elhoust But how often you (choose to) keep up is a challenge. Found myself checking Twitter on my phone then jumping to a desktop. :P #sm84
@ccarfi Not really, since my SM access on my mobile is 90% personal. Helps for off-hours monitoring, though. #sm84
I think it has something to do with a really cool job title :D --> RT @ActiveIngreds: and really what defines an expert? #sm84
@ccarfi Immensely. I am more active on Twitter, FB, etc., especially "off hours" as a result of mobile. Bought a smartphone b/c of SM. #sm84
@ccarfi Immensely. I am more active on Twitter, FB, etc., especially "off hours" as a result of mobile. Bought a smartphone b/c of SM. #sm84
@andrewmueller ... and by that nature, exclusivity, too, right? You want to be part of the "in crowd" of folks with select info. #sm84
#sm84 Even with review or rating systems, I read before I trust them. I want to avoid biased or trash entries, whether friends or otherwise.
#sm84 Even with review or rating systems, I read before I trust them. I want to avoid biased or trash entries, whether friends or otherwise.
@clayhebert Good perspective. Do you see a drop in professional testimonials as a result? #sm84
@andrewmueller Do you think it has something to do with trust? Perhaps professional reviewers are viewed as biased or paid off? #sm84
@quality1 That's a good way to look at it. I suppose the sources, means, & reach have broadened with SM. #sm84
@ccarfi Sorry I repeated or reanalyzed a previous thought. Just jumped into the chat now. #sm84
@quality1 That's a good way to look at it. I suppose the sources, means, & reach have broadened with SM. #sm84
@ccarfi Sorry I repeated or reanalyzed a previous thought. Just jumped into the chat now. #sm84
@ccarfi I think so, if only from the aspect that we can devote so much more time to research, reviews, etc. before buying #sm84
@ccarfi I think so, if only from the aspect that we can devote so much more time to research, reviews, etc. before buying #sm84
RT @marc_meyer: Today's tweetchat host at noon EST is Edelman Digital's @ccarfi Topic? The changing social customer. #socialmedia #sm84
Looks like I missed a great chat in #sm79. For my $0.02, I join SM channels to see how they operate & actively use them to keep learning.
RT @Marc_Meyer: Today's #socialmedia tweetchat topic: professionalism of the SM industry #sm79 <-- wow, this should be a good discussion
Ask & ye shall receive --> RT @AndrewMueller: Boy I must have Zero influence, not a single RT in the last 10 minutes from #sm75
@ckieff But you could be influential & unpopular if said influence is negative, though... #sm75
I'll be there! --> RT @Marc_Meyer: Tomorrows #socialmedia tweetchat hosted by @chuckhemann focuses on popularity & influence in SM. #sm75
I'll be there! --> RT @Marc_Meyer: Tomorrows #socialmedia tweetchat hosted by @chuckhemann focuses on popularity & influence in SM. #sm75
@Marc_Meyer @TheCR @dibbler46 @40deuce @CoryOBrien Thx for the great exchange of ideas & thoughts today on #sm72.
Thank you @cbensen for an excellent chat today. These weekly sessions are always healthy discussions for me. Cheers to all in #sm72.
@AmberCadabra That's becoming a tough lesson. I wonder whether I'm doing something amiss & hope I realize if it isn't sustainable. #sm72
@Marc_Meyer It's true. I've been trying to find that right balance of encouragement. I don't want to be a community dictator. #sm72
@TheCR This has been a challenge for me w/an internal community. How to motivate them to be there & make it a good experience. #sm72
RT @TeresaBasich: Sustaining community = consistency. You define what consistency means, tho, & tie it back to brand & greater purpose #sm72
@AppleBoxStudios I would imagine so. Like-minded fans? Freebies? Exclusive content? #sm72
@cbensen Keep members notified of new/updated content, regular (but not too frequent) engagement, encourage them to talk there #sm72
@Marc_Meyer Can we say "all of the above"? :-) #sm72
@AmberCadabra Do you see online communities as extensions of "offline" ones, the other way around, or both? #sm72
@dibbler46 One thing I've come to realize: it's a never-ending learning process, in a good way. Never stop learning. :-) #sm72
@Marc_Meyer Do you say this b/c passion in a CM would drive them to learn the necessary skills? Would make sense to me. #sm72
@cbensen As with anything, I think you need a balance: passion to drive a healthy community, skills to keep it that way. #sm72
@Marc_Meyer I would say you need to choose wisely with community managers. Remember what happened to Nestle on Facebook this year. #sm72
@Marc_Meyer I would say you need to choose wisely with community managers. Remember what happened to Nestle on Facebook this year. #sm72
@cbensen Heh, didn't follow my own advice: I always try to say "opportunity" or "challenge" vs. "problem". :P #sm72
#sm72 Should the strategy behind setting up an SM community seek to directly solve a problem? Perhaps a collaboration dissonance?
@Marc_Meyer Exactly. Platform before strategy is cart before horse. #sm72
@cbensen Absolutely. I know they each have differing risks & rewards, too, so I'm glad both are up for discussion. #sm72
#sm72 Quick question: Will there be any distinctions raised in today's chat about internal vs. external online communities?
I'll be joining a discussion on the sustainability of online communities in just a few minutes. Follow the conversation at #sm72.
RT @cbensen: Join me today at noon to talk about the lifespan of an online community. I'm hosting #socialmedia tweetchat #sm72
I love the passion in the chat continuing over at #sm71... nearly a full hour after the chat officially ended. Some sharp minds over there.
@techguerilla I think they call those "twitterns" these days. :-) cc: @iMediaMichelle #sm71
#sm71 Have to run all. Thanks for the excellent discussion today. Love these opportunities to learn.
Ah, here we go: "Social & Emerging Media Still Suffer from Slide 29 Syndrome" - http://ow.ly/2kqrf #sm71
@whatsnext Pls allow me to clarify. When I say "supplemental", I mean SM stands alongside other channels vs. stand alone or replace. #sm71
#sm71 A key thing to remember with SM is that it's a supplemental channel to existing communications. As RSS to email to phone, etc.
Hear, hear --> RT @AppleBoxStudios: Social media needs a stone cold dose of demystification #sm71
@michelgagnon How is that an issue? As long as SM talent remains accountable, can handle brand reputation & crisis mgmt, etc... #sm71
#sm71 Precisely. Listen & learn before you dive in --> RT @whatsnext: before consumers can engage, corps need to be monitoring
@whatsnext This statement is precisely why I joined Twitter, Facebook, et al. In order to work in SM, I had to join SM. Glad I did. #sm71
This --> RT @whatsnext: #sm71 if you don't walk the social media walk, as well as talk the talk, you can't advise anyone on how to do it!
@Marc_Meyer I think hands-on is best for this. Get execs on these channels so they can better understand what their staff is doing. #sm71
@whatsnext Learn as much as I possibly can. Participate in seminars & chats. Follow industry leaders. Talk to colleagues also using SM #sm71
@primedayton Exactly! Ounce of prevention (or preparation) = pound of cure (or success). #sm71
@whatsnext Learn as much as I possibly can. Participate in seminars & chats. Follow industry leaders. Talk to colleagues also using SM #sm71
Social media efforts absolutely must be part of, & function alongside, existing or established communications strategies. #sm71
Social media efforts absolutely must be part of, & function alongside, existing or established communications strategies. #sm71
RT @Marc_Meyer: Tomorrows #socialmedia tweetchat topic: How do you know if your Co. is ready to be social? Host? @whatsnext #sm71
RT @Marc_Meyer: Tomorrows #socialmedia tweetchat topic: How do you know if your Co. is ready to be social? Host? @whatsnext #sm71
Sorry to come into #sm70 late in the game.. looks like I missed a gripping discussion. I always learn a great deal from these chats.
Sorry to come into #sm70 late in the game.. looks like I missed a gripping discussion. I always learn a great deal from these chats.
@mhandy1 That's where you want to position something to those who'll pass it along, correct? I was coming from a cust service angle. #sm70
@marketwire And many of those factors still seem fuzzy... I'm still unclear on how many of the metrics w/i Klout are moved. #sm70
RT @djwaldow: Treat people like humans. Engage with as many as you can. Influence is subjective #sm70
Metrics like Klout fluctuate; I have lower no. today than I did last week, but I'm still me. Do I deserve less service than last week? #sm70
@jaybaer Shouldn't all customers be treated equally, regardless of "influence"? And by equally, I mean "well"? #sm70
@jaybaer Shouldn't all customers be treated equally, regardless of "influence"? And by equally, I mean "well"? #sm70
Thanks all for excellent #sm69 discussion. Until next time...
@primedayton Look for in-house resident experts vs. SM "gurus". They often have the passion to pursue knowledge & make initial efforts #sm69
@tomcummings For larger orgs, "corporate communications" usually solves that puzzle. Smaller firms may need clearer lines. #sm69
#sm69 What do you folks consider to be the best recent use of marketing tactics combined with social media? Besides Old Spice, that is....
@primedayton Every staff is spread thin these days. Folks don't often have room on their heads for all the hats. :-) #sm69
@dibbler46 You bet. The kind of crisis Nestle had on Facebook w/Greenpeace, for example, was not for the weak-hearted. :-) #sm69
#sm69 If different departments have stake in SM efforts, they need to be identified as related entities so customers know who to turn to.
#sm69 Whoever "owns" SM efforts needs to be able to respond effectively in real-time, whether it's issues, criticism, or crisis.
@randygiusto Oh, very, very true! I was responding directly to comments about blogging. SM criticism can be fleeting but hit hard. #sm69
RT @Marc_Meyer: Don't 4get about the resources needed for all of these activities as well...& the educating of those resources. #sm69
RT @Marc_Meyer: Don't 4get about the resources needed for all of these activities as well...& the educating of those resources. #sm69
@adamcohen I think so. You have a to have a common goal to succeed in your efforts. SM has to be part of a larger whole. #sm69
RT @megfowler: In a store, a few customers might see you lose it. Online? Millions do. #SM69 <-- exactly what happened to Nestle on FB
@TheTimHayden I always use SM assuming that my boss' boss is watching cc: @TomMartin @megfowler @AaronStrout #sm69
@karimacatherine Very true. SM cannot & should not function in a vacuum. It needs to play along with other communication goals. #sm69
#sm69 Blogging can be challenging b/c you need to be authentic w/o being overly self-serving. Plus, be will to hear criticism in comments.
#sm69 Blogging can be challenging b/c you need to be authentic w/o being overly self-serving. Plus, be will to hear criticism in comments.
RT @jsandford: @adamcohen SM can shorten the feedback cycle. If a co. is deft, it has a chance to adapt its strategy based on feedback #sm69
@adamcohen More channels, more reach, more audiences that live there. SM can also provide richer experience for customers. #sm69
@annpadgett Agreed. Like it or not, sometimes you need to give the people what they want. cc: @EFulwiler @AppleBoxStudios #sm69
RT @chrissfife: SM is also a listening tool and part of strategy should include a way to let audience communicate with you. #sm69
@abarcelos All outstanding points. Being educated about SM, its key channels, top challenges, & best practices are critical. #sm69
RT @annpadgett: The platforms will change, but concepts will remain. Don't fall into the platform hole. #sm69 <-- right; message not medium
#sm69 There will be instances where SM isn't appropriate, effective, or relevant. The hard part is advising when that's the case.
@AppleBoxStudios In that case, SM is not for you. No point in shouting if no one's listening or cares. #sm69
RT @nigellegg: in the same way that TV ads are only part of the mix. #sm69 <-- exactly; SM supplements; it doesn't replace
RT @nigellegg: in the same way that TV ads are only part of the mix. #sm69 <-- exactly; SM supplements; it doesn't replace
#sm69 Marketers (& others) need to understand that SM is an established, not an emerging channel. It needs to be taken seriously.
@iMediaMichelle Great point. Go where your (potential) audience lives. cc: @dariasteigman #sm69
@karimacatherine Precisely. They should also be using the tools they plan to add to their tactics. #sm69
@primedayton Glad you mentioned this. SM adoption should be suitable & complimentary. #sm69
#sm69 re: Q1 - identify key messages & audience, then find appropriate SM channels
Programming note: I'll be participating in today's #socialmedia chat at 12 pm ET - http://bit.ly/9mMyEB - follow the conversation at #sm69
RT @hashsocialmedia: #socialmedia chat noon est today - Weaving Social Across your Company http://hashtagsocialmedia.com/blog - follow #sm69
Looks like an interesting conversation ahead on "The New Digital Press Release" - http://ow.ly/21FTJ - follow #sm65 at noon ET
@AndrewMueller For me, ROI can differ b/c not everyone has a product to sell that has to justify investment. The return is what varies #sm64
Thanks to @elhoust @AndrewMueller @TeresaBasich @Marc_Meyer @klequoc for lively #sm64 discussion & to @kenburbary for hosting!
@TeresaBasich Exactly. Just like specific SM channels may not fit your needs or goals, either. ROI isn't the same for everyone. #sm64
@klequoc @primedayton You can use SM monitoring tools w/o lots of $$$, but it's key to find ones that are accurate & relevant. #sm64
@kenburbary What about instances where companies handled SM data poorly? #sm64
@kenburbary A good question came up at #TWTRCON yesterday about how you deal with SM data when a public account becomes private. #sm64
@kenburbary A good question came up at #TWTRCON yesterday about how you deal with SM data when a public account becomes private. #sm64
RT @kenburbary: Don't drown in data. Don't be data rich and insights poor. Define key data needs and focus on only those. #sm64
@elhoust Agreed; everything in social media needs 1) a plan or strategy & 2) competent, skilled folks to get the work done well. #sm64
@AndrewMueller Just b/c you're aware of your privacy footprint doesn't make you less entitled to talk about it. :-) #sm64
@sharonmostyn That's a very practical. suggestion. Better time management of reputational data. Can apply to any analysis of metrics. #sm64
Precisely --> RT @kenburbary: @AmberCadabra Machines gather data quickly. Good human analysis takes more time :) #sm64
@AndrewMueller That's very true, but wouldn't you think twice about an ad too targeted for your taste? Think Minority Report. #sm64
@Marc_Meyer Are you talking about the measuring itself or the act of being measured (as benign & nebulous)? #sm64
@kenburbary Another key challenge for customer data in SM channels is what can they pull w/o coming across as invasive or creepy. #sm64
A challenge for SM channels RT @GetResults: @kenburbary but signal and noise might vary by user - big wheat and chaff issues out there #sm64
@kenburbary I think what data matters most depends on the company doing the mining. Age, location, gender are basics. #sm64
@kenburbary I think what data matters most depends on the company doing the mining. Age, location, gender are basics. #sm64
@kenburbary Whatever you give them. :-) A lot of details in SM sites are preferences, interests, etc that you don't need to provide. #sm64
RT @jasonbreed: today's #socialmedia chat w/@kenburbary on data #privacy & advertisers. noon EST follow #sm64 http://bit.ly/aI5NjS
Follow #sm56 at noon ET today to hear @treypennington discuss if your business culture is ready for social media. Trey has a bounty of info!
@Marc_Meyer Thx for posting #sm55 transcript. These are very valuable for sharing with colleagues & mgmt.
#sm55 thx - @tacanderson @ActiveIngreds @stepmorgan @sharonmostyn @LeeAnne_Orange @Marc_Meyer @buzzstreamtodd @jenhale @TransitionalTee
Continue to see a need for "universal standards" for measuring #socialmedia. But, when would/could that mature enough to have value? #sm55
Wise move; quality always trumps quantity --> RT @Verilliance: I try to steer clients away from the number of followers. #sm55
Trend data is a good thing --> RT @tacanderson: real value of a score card is change over time. measuring progress vs just activity #sm55
For Q3: Reach and influence need to be on your #socialmedia scorecard. Now, how you define those values ... ;-) #sm55
@tacanderson So, would you see a #socialmedia scorecard as a means to bridge gaps in measuring success, engagement, etc.? #sm55
@tacanderson What would you define as a #socialmedia scorecard? #sm55
@stepmorgan Very true; I strongly support knowledge transfer. Stakeholders need to understand how SM, esp. engagement, truly works. #sm55
@tacanderson I like your idea of weighted values for different channels. Could you also consider conversions as well? #sm55
SM metrics are sticky; websites are websites, but SM channels are each different languages. No real apples-to-apples comparison. #sm55
For Q2: Again, which metrics will stakeholders agree upon & trust? Can we hope they will listen to us as the "experts"? #sm55
For Q2: #socialmedia metrics need to be very channel-specific; all are sufficiently different from each other; no true cross-over. #sm55
To me, true "goals" in social media are akin to learning whether users truly gained value from content vs. raw "hits"; less clinical. #sm55
Agree 180% --> RT @Marc_Meyer: I feel like game is changing a bit in regards to pure conversational goals & outcomes of SM programs. #sm55
RT @Marc_Meyer: Common to every social media program is penetration, awareness, exposure, consistency and relevancy. #sm55
. @tacanderson re: "common SM goals" - I suppose it would be like traditional marketing campaigns; goals match the purpose, right? #sm55
For Q1: Also should define which channels are most appropriate & effective for your expected audience. #sm55
For Q1: Need to define level of (expected) engagement & who will be manning SM channels. #sm55
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Thx to @whatsnext & crew on #sm45 for outstanding session. Always learn a great deal from these discussions.
Thx to @whatsnext & crew on #sm45 for outstanding session. Always learn a great deal from these discussions.
Q3 - We presented @ Twitter & its use at our company before large audience to show what we had done & its potential. #sm45
Q3 - We presented @ Twitter & its use at our company before large audience to show what we had done & its potential. #sm45
Good SM case study can be presentation of who is talking about your company, both in good & bad ways. Show why you need to join in. #sm45
Good SM case study can be presentation of who is talking about your company, both in good & bad ways. Show why you need to join in. #sm45
@ByDesignMktg Right! I always warn stakeholders to avoid using a tool just to use it. There must be a reason & support for its use. #sm45
@AndrewMueller Each tool has its own quality of engagement, I believe; so there must be measurements/ROI for each. What do you think? #sm45
RT @blogbrevity: Social media takes time because developing relationships takes time. #sm45 - also having a strategy & defined direction
RT @jsandford: What's the ROI of a desk phone? What about e-mail? Why should SM be diff? #sm45 - it shouldn't... great analogy!
@CraigKessler I agree, but shouldn't you also be selective on which channel(s) will best reflect your resources & capabilities? #sm45
@CraigKessler I agree, but shouldn't you also be selective on which channel(s) will best reflect your resources & capabilities? #sm45
Q2 - SM is another channel to give customers what they want. Make it a supplement to existing communications, not replacement. #sm45
Q2 - SM is another channel to give customers what they want. Make it a supplement to existing communications, not replacement. #sm45
Choosing correct channels for your biz are critical. Not everyone needs to be a fan of you on FB. #sm45
Q2 - Any company with dedicated folks & support can have time for social media. Just mind which channels are relevant for you. #sm45
RT @whatsnext: lurking and listening til execs get the lay of the land in social media is great strategy #sm45 - ours already doing this :-)
IMHO, biggest challenge w/execs & SM = resources. You have passion & dedication, but make sure they give you time to do it right. #sm45
@Marc_Meyer Definitely. Always learned that listening is very key to (initial) success in social media. #sm45
For execs & social media, I always stress that you need to add you voice lest others speak for you. #sm45
For execs & social media, I always stress that you need to add you voice lest others speak for you. #sm45
@fraserlandia Great point. Always emphasize the positives & potential of social media vs. downfalls. #sm45
@CraigKessler Precisely. You have to engage, build trust & goodwill. #sm45
For social media analytics, identify influencers; track pattern of what they say about your organization, not just isolated comments.. #sm45
@whatsnext I agree 100% about use of case studies to bolster SM efforts. Often need to start small & showcase what you've accomplished #sm45
@whatsnext I agree 100% about use of case studies to bolster SM efforts. Often need to start small & showcase what you've accomplished #sm45
RT @visualrhetor: My new Social Media Awesomeness Certification - http://twitpic.com/uo8kr @thebrandbuilder #sm39 - going up in my cube now
Advancing the Discussion of Social Media & ROI « #SocialMedia Blog http://ow.ly/OEmf (takeaway from today's #sm39 discussion)
Advancing the Discussion of Social Media & ROI « #SocialMedia Blog http://ow.ly/OEmf (takeaway from today's #sm39 discussion)
Well said, @sharonmostyn: "Official or not, your employees represent your company. Hire responsibly, set guidelines & train well." #sm39
Well said, @sharonmostyn: "Official or not, your employees represent your company. Hire responsibly, set guidelines & train well." #sm39
Thx all for #sm39 conversation - @AndrewMueller @cmwooll @KathyHerrmann @MacswellHouse @Marc_Meyer @sharonmostyn @smurdoff @treypennington
@thebrandbuilder Greatly appreciate the experience! Thx for organizing & look forward to the next session. #sm39
Which tools are rising to the top w/respect to sentiment analysis? #sm39
Surprised no one has ranted yet about how ROI has been transposed into "Return on X" catchphrases (as at #leweb) #sm39
THIS --> @smurdoff: Certification is less important than actual hands-on experience IMHO #SM39
THIS --> @smurdoff: Certification is less important than actual hands-on experience IMHO #SM39
@ericswain - certification in #socialmediachat - does that mean I can print your tweet & put it in a matted frame? :-) #sm39
@ericswain - certification in #socialmediachat - does that mean I can print your tweet & put it in a matted frame? :-) #sm39
Q3: diff b/w measurement & ROI - quantification vs qualification #sm39
RT @dc2fla The 3rd pillar in all of this is the management: community management, online reputation management, customer support, etc. #sm39
Ah, another provocative association with social media: certification. Is medium mature or unified enough to grant such a title? #sm39
RT @JoshSPeters: like anything else deploying social media throughout a company will depend on initial goals of the company #SM39 - Exactly!
RT @JoshSPeters: like anything else deploying social media throughout a company will depend on initial goals of the company #SM39 - Exactly!
@andrewmueller You are only going to get some, not all, folks into SM. I'm certain it started this way w/e-mail & web, too #sm39
@andrewmueller You are only going to get some, not all, folks into SM. I'm certain it started this way w/e-mail & web, too #sm39
How to integrate SM to employees? Show them how it will allow them to perform their jobs more effectively. #sm39
Q2 - Success in standing up social media also reliant upon not using it for its own sake. Learn which tools will advance your strategy #sm39
Q2 - standing up social media in the workplace can often work better as grass-roots effort led by "evangelists" with a true interest #sm39
Q2 - Success in standing up social media also reliant upon not using it for its own sake. Learn which tools will advance your strategy #sm39
Q2 - standing up social media in the workplace can often work better as grass-roots effort led by "evangelists" with a true interest #sm39
@MacswellHouse IMHO, getting in & starting early with SM is key. Once you understand how it works & its benefits, so will mgmt #sm39
Wise quote from @andrewmueller: "strategy is not static but dynamic and should be adjusted as you learn" #sm39
