RT @MichaelWillett: RT @blogbrevity Thanks 4 the #sm98 convo today! @c_pappas @TriangleJazz @cariofthevalley @CreativeDynamix @PhilipHotchkiss @SocialMedBtrfly
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
RT @MichaelWillett: RT @blogbrevity Thanks 4 the #sm98 convo today! @c_pappas @TriangleJazz @cariofthevalley @CreativeDynamix @PhilipHotchkiss @SocialMedBtrfly
RT @MichaelWillett: RT @blogbrevity Thanks 4 the #sm98 convo today! @c_pappas @TriangleJazz @cariofthevalley @CreativeDynamix @PhilipHotchkiss @SocialMedBtrfly
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
RT @MichaelWillett: RT @blogbrevity Thanks 4 the #sm98 convo today! @c_pappas @TriangleJazz @cariofthevalley @CreativeDynamix @PhilipHotchkiss @SocialMedBtrfly
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
RT @MichaelWillett: RT @blogbrevity Thanks 4 the #sm98 convo today! @c_pappas @TriangleJazz @cariofthevalley @CreativeDynamix @PhilipHotchkiss @SocialMedBtrfly
RT @MichaelWillett: RT @blogbrevity Thanks 4 the #sm98 convo today! @c_pappas @TriangleJazz @cariofthevalley @CreativeDynamix @PhilipHotchkiss @SocialMedBtrfly
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
Q3 Training should be multifaceted - HR policies, marketing objectives, #custserv guidelines... can't be narrow. #sm98
RT @CarriBugbee: @Marc_Meyer I think a co has power to dictate who will be social on it's behalf. You can't have divergent spokespeople. #sm98
@CarriBugbee Is there a case study published about the Intel approach that you can point me to? #socialmedia #sm98
That is a def concern! RT @blogbrevity: @cariofthevalley Unfortunate that frequency of tweeting is tied to @klout influence though. #sm98
@C_Pappas depends... concern is people tweeting all day without a clear understanding of strategic value #sm98
That is a def concern! RT @blogbrevity: @cariofthevalley Unfortunate that frequency of tweeting is tied to @klout influence though. #sm98
@C_Pappas depends... concern is people tweeting all day without a clear understanding of strategic value #sm98
The other big issue I see is people confusing frequency of tweeting with real influence #sm98
@CarriBugbee @JohnFrost I totally agree with that, but having trouble convincing execs without ROI numbers #sm98
@CarriBugbee @JohnFrost I totally agree with that, but having trouble convincing execs without ROI numbers #sm98
@JohnFrost I have - yet to find anything that doesn't involve clear $$ investment up front #sm98
@JohnFrost I have - yet to find anything that doesn't involve clear $$ investment up front #sm98
finding that those who want to be social tend to resist organization and coordination, just want to free-tweet #sm98
@JohnFrost Got good examples to share? #sm98
@jeremyhilton Therein lies the holy grail... #sm98
RT @jeremyhilton: @C_Pappas The best chance of getting buy-in from the C-Suite is to tie it back to dollars. #sm98
RT @jeremyhilton: @C_Pappas The best chance of getting buy-in from the C-Suite is to tie it back to dollars. #sm98
RT @CarriBugbee: @markkrupinski I think social media policy/training go hand-in-hand. Must have something enforceable 2 guide protocols within training #sm98
The challenge with top down is that many top execs don't have time, understanding or interest in SM #sm98
@CarriBugbee Exactly! One "harmless" comment can be quite insidious. #sm98
@CarriBugbee Exactly! One "harmless" comment can be quite insidious. #sm98
social media training may mean in some cases teaching restraint #sm98
RT @SocialMedBtrfly: Ny1 get frustrated when asked to train someone to do your #socialmedia job? Like you just picked it up 5 min ago? I've studied years! #sm98
RT @SocialMedBtrfly: Ny1 get frustrated when asked to train someone to do your #socialmedia job? Like you just picked it up 5 min ago? I've studied years! #sm98
RT @tom8williams major software co wrote their SM policy in 3 words. "Don't be stupid". They've never had a problem. Easy can work #sm91
Just a bit of a shout out, great diversity of opinions on today's #sm91, love it
and how might it be abused or hacked... RT @mhandy1: . who has the authority? #sm91
@ckieff I didn't suggest another solution yet, but I don't trust gov't with my private info any more than i trust corporations #sm91
@ckieff I didn't suggest another solution yet, but I don't trust gov't with my private info any more than i trust corporations #sm91
Gov't should definitely NOT be the gatekeepers of privacy #sm91
Gov't should definitely NOT be the gatekeepers of privacy #sm91
privacy choice is a problem for older also for kids who don't know yet why they should care #sm91
Totally agree! RT @JasonFalls: I will say, Tweetdeck's real time flow makes #sm91 chats really easy to watch/participate in.
RT @MackCollier: @Marc_Meyer I think influencers are good for building short-term buzz, but being in LOVE with your fans is what carries you long-term #sm89
RT @MackCollier: @Marc_Meyer I think influencers are good for building short-term buzz, but being in LOVE with your fans is what carries you long-term #sm89
#SM89 I still think a major hurdle in corp env't is to prove influence = $ and I have yet to see an elegant solution. Still fighting for SM.
RT @techguerilla: @TomMartin Influencers aren't only volume. Smaller accounts with quality topic focused reach may be more valuable in long run. #sm89
RT @techguerilla: @TomMartin Influencers aren't only volume. Smaller accounts with quality topic focused reach may be more valuable in long run. #sm89
Just read it - great article RT @jmitchem: @techguerilla @TomMartin I wrote a post yesterday re: Klout and online influence #sm89
Just read it - great article RT @jmitchem: @techguerilla @TomMartin I wrote a post yesterday re: Klout and online influence #sm89
Still "doing everything right" even in terms of marketing doesn't necessarily equal true influence. Awareness maybe... #SM89
Just read it - great article RT @jmitchem: @techguerilla @TomMartin I wrote a post yesterday re: Klout and online influence #sm89
@DavidSpinks Fair enough #sm89
Still "doing everything right" even in terms of marketing doesn't necessarily equal true influence. Awareness maybe... #SM89
@DavidSpinks I don't know if that's the case - doing everything right doesn't ensure anyone will notice... #sm89
@DavidSpinks Fair enough #sm89
AmenRT @techguerilla: @TomMartin we overcomplicate the word. "Influence" is simply the means to cause someone to think or act. #sm89
@Marc_Meyer @ShellyKrameI am late to the party but I am totally with you... not about numbers but about true engagement! #SM89
@DavidSpinks I don't know if that's the case - doing everything right doesn't ensure anyone will notice... #sm89
@Marc_Meyer @ShellyKrameI am late to the party but I am totally with you... not about numbers but about true engagement! #SM89
RT @andrewmueller: a Few creators can create more content then the universe of consumers can ever consume #sm80
RT @ckieff: More creators does not mean better content. Look to 500 TV Chans. didn't mean better TV. Just stratification & niches #sm80
RT @Caley: Yes. RT @newoptimistclub: Communities aren't defined by the platform, i.e. Ning, FB, Twitter. Communities evolve from a shared goal. #sm72
Indeed! RT @KaryD: @cariofthevalley Still astonishing that SM is often delegated to the IT department. That's not strategy. #sm71
RT @ckieff: RT @CASUDI: @GetResults You never can underestimate what you learn by listening first ~ then designing strategy #sm71
RT @marketwire: RT @whatsnext: when companies say their cust arent using social media we know right away that they arent in touch w/todays reality #sm71
@whatsnext Indeed, SM is a huge opportunity to reach introverts and phone-averse customers. #sm71
RT @michelgagnon: RT @nigellegg: Start off with one dept - do social marketing well, convince other depts they can do the same -> integrated use. #sm71
RT @michelgagnon: RT @nigellegg: Start off with one dept - do social marketing well, convince other depts they can do the same -> integrated use. #sm71
That's absolutely the key! RT @KathyHerrmann: It all comes down to knowing where your cust's are. That's where a co needs to show up. #sm71
That's absolutely the key! RT @KathyHerrmann: It all comes down to knowing where your cust's are. That's where a co needs to show up. #sm71
I'm finding challenge is in centralized v. decentralized strategy. Everyone wants to play in the SM sandbox; it can cause real issues #sm71
@thebrandbuilder Will the webinar be posted? I wasn't able to participate but loved tweeting along. #SM71
@KaryD I totally agree- integration is the next frontier for SM - no more silo / sandbox #sm71
RT @Marc_Meyer: Can you have a social media strategy? Yes. A social media tool? Yes. An objective? Yes. A platform? Yes Tactic? Yes? #sm71
RT @shelholtz: @dc2fla Couldn't agree more! SMR or traditional, real news and strong writing are still incredibly important. #sm65
@kseniacoffman What are you using as a listening tool? #sm59
RT @nigellegg: good employee can maintain a number of good customers; so good employee more valuable than single good customer #sm59
@jaffejuice I found it easier to get sr. mgmt on the "listening" and "engaging" bus but not on the employee participation bus. #sm59
@KathyHerrmann Agreed, but hard to prove without any solid numbers out there (or internally) #sm59
@jaffejuice How does one convince a reluctant management of this? #sm59
RT @jaffejuice: which brings us to the 3rd question, the role of employees in Flipping the Funnel #sm59 oh good was hoping for this :D
@jaffejuice Toys R Us does this nicely as well. #sm59
@jaffejuice Very interested in the metrics!! great to hear you have it... anything you can share? is it in book? #sm59
@jaffejuice with your A.D.I.A. process, is there any measurement standard? Length of stay? Retention? Satisfaction scores? #sm59
RT @jaffejuice: I feel strongly that companies should not ignore the positive w-o-m (esp. that which is driving sales) #sm59 AGREE
RT @jaffejuice: I introduce a process called A.D.I.A. = Acknowledgment, Dialogue, Incentivization and Activation #sm59
@jaffejuice @stepmorgan are we talking about positive or negative influencers? the negative ones (esp ex cust) can be the loudest... #sm59
RT @jaffejuice: I feel strongly that companies should not ignore the positive w-o-m (esp. that which is driving sales) #sm59 AGREE
RT @jaffejuice: I introduce a process called A.D.I.A. = Acknowledgment, Dialogue, Incentivization and Activation #sm59
@jaffejuice with your A.D.I.A. process, is there any measurement standard? Length of stay? Retention? Satisfaction scores? #sm59
otherwise it's cookie-cutter and therefore not genuine #sm59
I would argue that sCRM *should* be defined by each brand as it is relevant to their own products, services, mission & vision. #sm59
I would argue that sCRM *should* be defined by each brand as it is relevant to their own products, services, mission & vision. #sm59
VOC is where the power of social media is realized both for the customer and for the engaged brand #sm59
Joining in for #sm59 topic: Is retention the new acquisition in social media
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
what about integration of social media and community (internal)? if managed outside contact center, how to integrate all of these? #sm41
YES! (via @andrewmueller: biggest reward u can give a customer is recognition. Let them know u care & value their opinion & experience)#sm41
YES! (via @andrewmueller: biggest reward u can give a customer is recognition. Let them know u care & value their opinion & experience)#sm41
I totally agree- opportunity to make it right better than bad WOM! (@sharonmostyn: I'd rather hear (pos or neg) than not) #sm41
RT @comcastcares: Successful msrmt in social media involves partnering with all stakeholders: Marketing, PR, Service, HR & Customers #SM41
RT @comcastcares: Successful msrmt in social media involves partnering with all stakeholders: Marketing, PR, Service, HR & Customers #SM41
The Top 10 Most Important Tweets of 2009 #socialmedia #twitter http://bit.ly/6etojR
NY Times: Soon, Bloggers Must Give Full Disclosure http://bit.ly/UIgJF #socialmedia
Protecting children's digital legacy #socialmedia http://bit.ly/Dd0wP
