A1: I see impact as the energy with which the community rallies around an idea or purpose. #sm129
A1: I see impact as the energy with which the community rallies around an idea or purpose. #sm129
RT @tamadear: As a result, I think journalists and citizen reporters benefit from the existence of the other. And so do we. #sm127
RT @tamadear: As a result, I think journalists and citizen reporters benefit from the existence of the other. And so do we. #sm127
RT @JeffCutler: I feel the real difference between citizens and journalists is analysis and the ability to understand the audience. #sm127
RT @JeffCutler: I feel the real difference between citizens and journalists is analysis and the ability to understand the audience. #sm127
@megfowler @UMFlint_Alaina @karimacatherine @KyBedard @mpace101 @gradontripp @lizscherer Thanks for all your RTs and #sm94 input today!
Thanks to @megfowler and everyone who jumped in for a great #socialmediachat! Hope to chat again soon. #sm94
If we're running human businesses, the rules of personal conflict resolution shouldn't differ much from that of your brand. #sm94
@megfowler Take an all-hazards approach. Create a baseline process and culture that scales for whatever conflict arises. #sm94
@megfowler Take an all-hazards approach. Create a baseline process and culture that scales for whatever conflict arises. #sm94
Enter the crisis comms plan. RT @gradontripp: @megfowler Whether a community, team or city, no one can be fully prepared beforehand. #sm94
Enter the crisis comms plan. RT @gradontripp: @megfowler Whether a community, team or city, no one can be fully prepared beforehand. #sm94
Don't fear conflict. Welcome the opportunity to both learn and teach, and find the common ground that makes a community tick. #sm94
True. RT @lizscherer: Not important for the customer to "be" right but to "feel" right. Optimal conflict mgmt solves this paradigm. #sm94
@megfowler Need stakeholders buy-in to how social will integrate w/the org's process. Then HAVE a process of who/what/how/when. #sm94
It's important that stakeholders from key functions are prepared to act BEFORE a conflict happens. #sm94
It's important that stakeholders from key functions are prepared to act BEFORE a conflict happens. #sm94
A1: Be honest, be direct, be timely, be human. #sm94
RT @jenhale: Popularity is how many people hear what you say. Influence is how many people listen and react. #sm75
@elhoust I like the concept of shared leadership. That's kind of what I was getting at with the core advocates fostering momentum. #sm72
I think it's important to also cultivate a core group of advocates that will foster the community's momentum internally. #sm72
Great #SM69 chat today! Thanks so much to all for the discussion, and to @adamcohen for leading us.
@TomMartin Of course, cust would prefer to have a problem solved, but IMHO being ignored is always worse. Expectations are higher now. #SM69
@SierraSez Right. There needs to be a corporate culture that empowers the "listening dept" to effect strategic change. #SM69
@SierraSez Right. There needs to be a corporate culture that empowers the "listening dept" to effect strategic change. #SM69
RT @megfowler: SM gives a crash course in internal issues at your co.: insecurities, fears, holes in offerings, cust serv challenges. #SM69
@TomMartin True, but customers don't care about an org structure. They just want to be heard. Good listeners fill that role best. #SM69
@TomMartin The dept that listens best is also most likely to be a connector to the best solution. @megfowler @lardito #SM69
@TomMartin The dept that listens best is also most likely to be a connector to the best solution. @megfowler @lardito #SM69
@KaryD May not always achieve true integration, but creating a corporate culture that understands SM's role in the org is a big step. #SM69
Agree w/ @TeresaBasich, SM ownership is relative to your goals. But it cannot exist in any ONE silo of an org w/o cross-func buy-in. #SM69
@abarcelos Yes! And if perceptions are different, why? And what should change? The co.'s positioning or its very own perception? #SM69
RT @abarcelos: A2. SM is a great way to confirm brand perceptions. Do customers/prospects perceive the brand as it perceives itself. #sm69
@adamcohen I think that only proves the value of blending SM w/other tactics. Success wouldn't be there if any one stood alone. #SM69
@adamcohen Exactly. Mktng collateral can only provide so much context. SM's value comes in filling that gap w/what ea. customer needs. #SM69
@jsandford Agreed. And if co. is absent or slow to respond, it has lost an opportunity to better align its strategy w/customer needs. #SM69
A2: Social media extends the conversation like no other marketing tactic. It's an open invitation to new/existing customers. #SM69
A2: Social media extends the conversation like no other marketing tactic. It's an open invitation to new/existing customers. #SM69
YES! RT @adamcohen: It's time co's revisit "social media strategy" - isn't it a subset/extension of a customer relationship strategy? #SM69
Offer better water. RT @AppleBoxStudios: @abarcelos if you can lead the horse to water, but they wont drink, what do you do? #sm69
Offer better water. RT @AppleBoxStudios: @abarcelos if you can lead the horse to water, but they wont drink, what do you do? #sm69
A1: Understanding is a key 1st step. Whether/why/how it's a good fit for your goals. SM isn't a 'just do it' tactic. #SM69
RT @adamcohen: Kicking off #sm69 now at http://hashtagsocialmedia.com/live First question coming momentarily....
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @knealemann: @cc_chapman with a recap of his preso at #140conf. http://bit.ly/4GgKBc #socialmedia #movies
RT @Harrisoncomm: RT:Think you know #socialmedia ? Take a step into the world of social collaboration with me - http://tinyurl.com/lagg2h
How users inspired the new Groupsite.com brand: http://tinyurl.com/nz92p5 #brand #branding #socialmedia
