This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Great chatting! Need to get back to book writing - editors are reading this & wondering when the next chapter will appear! #sm38
@chrissfife Yes, there is a connection between brand spending and SM metrics - very tied, but it's not ROI really. #sm38
Asking "ROI of social media" is the lazy way to look smart re: social media. Pls educate them on the nuance! #sm38
@tobias_bray I'm not sure that "true" identity is a must. If I have a strong reputation in a network, we can transact, e.g. MMOGs #sm38
good Q from @KathyHerrmann Executive $$ wants vs. value of SM is a real challenge. How do you translate to decision makers? #sm38
@judywang But also helps develop new relationships as well, definitely has been the case for me and Altimeter, we've gotten new biz #sm38
@judywang But also helps develop new relationships as well, definitely has been the case for me and Altimeter, we've gotten new biz #sm38
RT @eersahin HOLD ON A SEC. Every network has diff metrics, depending on its role. >>I would add, depending on its purpose to you #sm38
Just finished a whole chapter in my next book examining the benefits of being open, so this topic is near and dear to me #sm38
Just finished a whole chapter in my next book examining the benefits of being open, so this topic is near and dear to me #sm38
@kdpaine Absolutely agreed, metrics should be operational & actionable, aimed for continual improvement. But also for benchmarking. #sm38
Real value of social media/technologies is that it creates deeper relationships. How do you measure relationships? #sm38
Real value of social media/technologies is that it creates deeper relationships. How do you measure relationships? #sm38
What metrics have you been using to measure your social media efforts? You *are* measuring them, right? #sm38
I look at metrics not only as justification, but also to manage social media efforts to get more value out of them. #sm38
John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
Metrics question should be "How do we measure the value of social media", but ROI is the wrong question to ask. #sm38
My pet peeve: circular discussions about the ROI of social media, because it's asking the wrong question. #sm38
Moving on to third and last Q: What will the value metrics look like for consumers / businesses? #sm38
@eersahin I used Amazon's wishlist browser plugin a lot this holiday season, creates a network of "my stuff" across the Web! #sm38
Expect to see better integration of my profile into cust. service, thanks to social CRM by Oracle and Salesforce #sm38
Sign into sites with a choice of my Facebook, LinkedIn, and/or Google ID. I'll use whatever is most relevant for that site. #sm38
Some things I expect to see in 2010: Share my Amazon purchases & reviews with friends on any network. #sm38
@andrewmueller What closed networks would that be? Facebook is pretty darn open! Apps, Connect, openID. Take a closer look...#sm38
I want specifics -- what sites/services do you want to incorporate your social network? Are you concerned at all about privacy? #sm38
I want specifics -- what sites/services do you want to incorporate your social network? Are you concerned at all about privacy? #sm38
Consumers will expect their social networks to follow them around the Web. What do you expect/want next year? #sm38
Just when the conversation is rocking, we're on to Question 2: How will consumers use social networks in the future? #sm38
Just when the conversation is rocking, we're on to Question 2: How will consumers use social networks in the future? #sm38
Agree w/ @chadrichards @eersahin that Facebook Connect will be big in 2010. Latest changes remove many barriers for publishers. #sm38
Two types of niche networks: A Small World niches, & niches w/in Facebook/Twitter with better update/group controls. #sm38
My fav "network" to watch are the "like" networks. Informal networks of people like me on a specific site, e.g. Zappos, lala #sm38
@tcpeter I'm closely watching niche networks like A Small World too. Interesting, but I fear they start losing relevance. #sm38
@tcpeter I'm closely watching niche networks like A Small World too. Interesting, but I fear they start losing relevance. #sm38
@CraigKessler Mobile social networks will develop, but I think most will be extensions of Web-based social networks. #sm38
Also keep a watch on Google, Yahoo, Microsoft, with relationships locked in address books & inboxes. http://bit.ly/2TVqI3 #sm38
@chadrichards FourSquare is getting a lot of stream, but honestly, I'm still trying to grok it! #sm38
@vijaysol Good point about US versus non-US social networks. My viewpt is too US-Centric. #sm38
The obvious are Facebook/Facebook Connect & Twitter. Also closely watching what LinkedIn is doing. Who's on your radar? #sm38
First question: What social networks will prevail in 2010? #sm38
Starting Future of Socialnomics tweet chat - correct hashtag is #sm38.
Getting ready for Future of Socialnomics tweetchat, at 9am PT http://www.hashtagsocialmedia.com/blog follow #sm38
