#socialmedia Profile - @chrissfife

RT @awsamuel: Here's how I structure my Twitter monitoring so I can focus on the people who matter most to my work, life & heart: http://ow.ly/3BXEU #sm93

@elhoust and really understanding who you want to reach (influencers, customers, prospects, etc.) helps to select appro. tools #sm93

I look at who I am trying to converse w/ (influencers/audience) & where they participate online, then use data to pick tools/locations #sm93

@awsamuel understanding that level of granularity about ur influencers& audience is big part of picking which tools & locations to use #sm93

@C_Pappas just because an sm network or tool is there, doesn't mean every company should use it. Execs need to get that. #sm93

@Marc_Meyer true. The trick is to query your SM data as smart and specific as you can, which isn't always easy. #sm93

@awsamuel great point about missing stuff. If it's a critical item, set alerts for it--don't try to watch it all day #sm93

RT @awsamuel: Key to focus w/social media is willingness to miss stuff. If u try to keep up w/everything you can't focus on what really matters. #sm93

adoption of tools is probably an issue. Many companies roll out tools for efficiency/increase productivity but don't help ppl use them #sm93

RT @ambercleveland: Q2 Use tools that you can manage well and use monitoring tools that will provide info re: predetermined metrics #sm93

people have different work styles and process info differently. to be efficient they need to find what works best for them #sm93

business needs to be done in real-time, so social media tools shouldn't be seen as distractions anyway #sm93

@AdamSalamon I don't think engagement is different for different roles. It means responsible participation in achieving work outcomes #sm93

@SocialMedBtrfly true, but that's part of the issue in much of our economy is the size & irresponsible management of many companies. #sm93

@AppleBoxStudios if employees aren't engaged in their jobs maybe its not clearly defined or they don't feel they can make a difference #sm93

@SocialMedBtrfly if contractors & temps also feel they have a stake in the com./outcome of their work they're less likely to "goofoff" #sm93

@C_Pappas perhaps it's at higher level of company culture to attract ppl who want to do a good job & be responsible with SM activity. #sm93

RT @ambercleveland: It is good for employees to have SM guidance, but if you have to micromanage them, then u aren't hiring the right ppl #sm93

@C_Pappas even w/ trusted employees mistakes in judgment happen. managers role is to address a negative response with the employee #sm93

RT @dariasteigman: @AppleBoxStudios It should be everyone's model. Why would you hire someone you DON'T trust (unless you're really cheap). #sm93

@C_Pappas @be3d if social media activity for employees needs guidance than perhaps they're not hiring the right people #sm93

If an employee becomes so easily distracted by online activities ALL the time, then perhaps their position isn't defined well enough #sm93

RT @awsamuel: What your employees see you post at 9:10 am is what they think is appropriate for THEM to do online at 9:11 am. #sm93

if you empower employees w/ a sense of ownership & a stake in the company, than their social media activities will be productive #sm93

RT @be3d Opportunity cost, ethics of actively monitoring employee behavior make it a losing proposition. #sm93

#sm93 sorry to be late everyone

RT @be3d Opportunity cost, ethics of actively monitoring employee behavior make it a losing proposition. #sm93

Social Media and Commerce for Business

Radical Transparency in social media

Using Video and YouTube to reach and influence audiences

Social Influence: Meaningful?

Apply Your Social Media Experience In Government

Transform Your Marketing Department into a Publishing Department

Enterprise Social Media: Working For Your Online Advocates

Bootstrapping Your Social Programs

@andrewmueller Thanks to you to and too @marc_meyer and @clarqui and so many others for a great #sm85

thanks @mackcollier. Great talk. I missed so much due to being "engaged". can't wait for the transcript. #sm85

And R&D listening & customer service, etc. RT @MackCollier Good point SM is more than just marketing. It's also great for PR... ! #sm85

Thanks @JoeKikta, you've just shown that @danperezfilms is not illustrating good engagement. #sm85

@samraatkakkar biz has to show openness to communication from audience. Offer ways to communicate w/ biz & show they're listening #sm85

A3 engagement tied to SM strategy: develop channels u use for the market convo. How do u speak? Where? How u let ppl communicate w/ u. #sm85

@MackCollier True. That isn't engagement, that's meaningless stats. #sm85.

@MackCollier sort of agree. measuring "engagement" is hard. That's more about quality. measuring SM activities tied back to goals. #sm85

@samraatkakkar few ppl want to converse back. They just listen to the market convo. Engagement for biz is being open & available to it #sm85

@MackCollier disagree. co.s need to tie activities to goals but engagement is listening, speaking, caring. being open for 2way convo #sm85

@Marc_Meyer If they really do a good job, it's harder to remember. It's easy to remember when you see a bad example. Unfortunately, #sm85

How do you define "engagement" @MackCollier? What does that manifest itself for a company? #sm85

@MackCollier lots of companies use social media well, but harder to find ones that are really engaging with the audience. #sm85

@MackCollier @ckieff let your employees advocate for u. that invites engagement w/ customers who than want to advocate for u. #sm85

Companies who develop a good SM policy for their employees (ppl) & encourage them to engage w/ audience are co.s that do SM well. #sm85

Brilliant! RT @ckieff @MackCollier I don't think companies do a good job of engagement. Instead, people do a good job of engagement. #sm85

A2: Lately I've been thinking Pepsi does a good job of SM engagement. because they use it so well for their philanthropic work. #sm85

RT @sharonmostyn: Exactly! RT @clarqui: free stuff might get you to take a look but engagement will keep you coming back #sm85

@paulgailey @geekbabe buzz words don't play well in real conversations. #sm85

@JoeKikta @MackCollier most people just Listen to market convo, fewer participate. small amount r influencers. identify influencers! #sm85

there are 5 keys to an SM/marketing strategy that invite engagement: Listening, Speaking, Caring, Sharing & Building relationships #sm85

@andrewmueller fewer people r willing to "join" communities. they want to listen to the mrkt conversation. #sm85

a great new book on this topic "incentives" and "motivation" is Drive by Daniel Pink @geekbabe #sm85 @CoryOBrien @chrissfife @sharonmostyn

@CoryOBrien I think that's more about creating mutually beneficial relationships, not about an incentive #sm85

@ckieff If you, as a company, don't talk about the position you take, you really haven't taken a position #sm85

A1: Engagement means allowing people to connect on their terms, not yours. #sm85 /via @RichBecker Well said.

@sharonmostyn I disagree too. trying to create incentives to participate is defeating the real purpose of engagement. @CoryOBrien: #SM85

@ckieff If you, as a company, don't talk about the position you take, you really haven't taken a position #sm85

@sharonmostyn I disagree too. trying to create incentives to participate is defeating the real purpose of engagement. @CoryOBrien: #SM85

A1: Engagement means allowing people to connect on their terms, not yours. #sm85 /via @RichBecker Well said.

identifying key influencers who have audiences that you want to get infront of can help u start engaging in the marketing conversation #sm85

@MackCollier absolutely. What are people needing/wanting and what on and offline locations do they use to talk about it. #sm85

identifying key influencers who have audiences that you want to get infront of can help u start engaging in the marketing conversation #sm85

@MackCollier absolutely. What are people needing/wanting and what on and offline locations do they use to talk about it. #sm85

@ckieff I totally agree. Companies rarely take position on a topic 'cause they don't want to offend but it creates engaging discussion #sm85

@andrewmueller engagement also needs listening to your audience and responding appropriately #sm85

@MackCollier to find ppl to engage with, u need to better understand what your audience wants/needs as opposed to just what u offer. #sm85

@andrewmueller engagement also needs listening to your audience and responding appropriately #sm85

@MackCollier to find ppl to engage with, u need to better understand what your audience wants/needs as opposed to just what u offer. #sm85

A1: For engagement: design your activities to invite response and have options for how your audience can communicate back to you. #sm85

Glad to be able to join in on this weeks discussion with @mackcollier #sm85

The Social Customer...and What Brands Need To Know

Social Media Content Strategy

Knowing Your Customer As Well As They Know You Through Social

Ideation: Driving Innovation or Just talk?

Are We at the End of the Social Side of Networking?

Professionalization of the Social Media Industry

have to run! Thanks a million @chrisheuer. You sure know how to light a fire! #sm79

Yes! Take ownership! not enough in business now RT @Toby_Metcalf: A3 - When making mistakes, apologize and own up #sm79

@LizG #sm79 this is the 79th socialmedia hashtag discussion

@socialmediaclub don't think u "need" to fail at sm to fully understand, but if u think u won't fail at it at some point you're a fool #sm79

agree with @jasonbreed. time to reconsider biz model AND educate all employees on brand, messaging, communication tools, etc. #sm79

@DavidSpinks SM is not "just" Tool #socialmedia encompasses tools, outlets, platforms, etc But all r vehicles for convo. participation #sm79

Great! RT @DavidSpinks: Social media is the tool. Social media marketing, advertising, community mgmt etc... are the practices. #sm79

RT @chrisheuer: RT @socialmediaclub Reaction can be internal. Someone says my product sucks on a blog post, I should react by talking to engineering. #sm79

!!!! RT @dariasteigman: RE Q2, the more you break out, the bigger danger of seeing SM as only tactics. Someone has to see big picture. #sm79

@socialmediaclub @techguerilla or if you're a community manager or SM strategist, you may not know customer service via SM #sm79

!!!! RT @dariasteigman: RE Q2, the more you break out, the bigger danger of seeing SM as only tactics. Someone has to see big picture. #sm79

@jasonbreed keeping in mind, #socialmedia is, in some cases, the listening device, some communication tool, some sharing vehicle, etc #sm79

@jasonbreed true, but key to teach a customer service pro how to use SM as a tool, than person claiming SM guru into customer service #sm79

#socialmedia is nebulous, so what? communications pro understands all the outlets/options/tools to participate in market conversation #sm79

not about the # of categories for Social, it's about Biz goals/objectives & best options to engage/participate in the conversation #sm79

Totally agree!!! RT @Rachna2010: its important that it is not done because "everyone else is doing it" - needs clearly defined goals. #sm79

Listening for SM=listening to all participants in the market conversation and "internalizing" what you hear to improve your business. #sm79

RT @chrisheuer: @Rachna2010 @dariasteigman SM is more then marketing, its a way of thinking about the whole of the business & the market it serves #sm79

RT @TomMartin: @KaryD probably more examples of non-pros getting paid than pros not getting paid though #sm79

@buona_vita a gen-y may know more about the SM outlets and tools, but may not how know to communicate and engage cc: @KaryD #sm79

@buona_vita @KaryD, some companies do know they aren't hiring professional--see how many SM Intern postings there are! #sm79

SM person sees that #socialmedia is important across many biz areas, thus educating whole company on messaging/brand is vital now #sm79

@buona_vita @KaryD, some companies do know they aren't hiring professional--see how many SM Intern postings there are! #sm79

SM person sees that #socialmedia is important across many biz areas, thus educating whole company on messaging/brand is vital now #sm79

@socialmediaclub disagree a bit. #socialmedia is part of communicating and engaging, thus important "marketing" key. Need to integrate #sm79

@dariasteigman great point. "communications" pro understands #socialmedia is only one option in the mix of mediums to engage audience #sm79

pro knows that #socialmedia tactics that work for one company won't necessarily work for others. Understanding ur brand & audience key #sm79

well said Toby!!! @Toby_Metcalf agreed - a pro engages not just broadcasts #sm79 /via @ambercleveland

+listening RT @jasonbreed SM is a journey not a point-in-time 4 co's, need integration & ongoing storyline not just campaigns #sm79

@digistrategist ha ha, it's a tshirt thing. SM pros have the best! #sm79

@jasonbreed value add to biz is critical. social media pro knows to listen, speak, care, share & build relationships w/ all audiences #sm79

RT @LaurenIacono: Professional recognizes that successful #socialmedia strategy is part of larger overall marketing effort. #sm79

RT @CoryOBrien: #SM79 Q1: A social media professional works w/ other professionals to improve the entire SM ecosystem. Example: These chats.

@chrisheuer social media pro understands ALL types of social media & has strategic understanding of what, how, why & when to use each #sm79

Does Pharma REALLY have anything to offer in social networking?

Living on Borrowed Time? The Ad Agency Model is Changing

SCRM and the Value to Organizations

Measuring Influence Versus Popularity?

Building Your Reputation Using Social Media

Social Media for Non Profits

The Lifespan of a Social Community

@EAv_Squirrel it requires $. Strategic planning costs $. Analytical measurement takes time & people to review. community mgr, etc. #sm72

Excellent statement! RT @AppleBoxStudios: Sustaining means defining reasons to come every day... #sm72

Have a clear goal & objectives for your community (if a branded comm). Don't just have 1 to have 1. R u creating it for right reasons? #sm72

RT @ChristinaKudym: @cbensen Stay involved, Stay current, Empower your members, Empower your staff, have the right metrics in place. #sm72

RT @newoptimistclub: Communities aren't defined by the platform, i.e. Ning, FB, Twitter. Communities evolve from a shared goal. #sm72

Q4 develop relationships w/ influencers & participants. Invite into the community--types that raise topics & keep discussions going #sm72

@cbensen When community moves, it's hard to get ppl to move w/ it. Especially if a co. loses budget an a "maven" tries to take over #sm72

@cbensen @AmberCadabra I think people do understand 'community' offline. But online, 'community' ignores geographic issues. #sm72

Q3 A nice ideal. But online communities need to be hosted somewhere. If budget disappears is a company going to openly tell community? #sm72

I like that. It's ours. @Marc_Meyer Can you think of community as "yours" or "theirs"...isn't it really "ours"? #sm72 /via @ChristinaKudym

@Marc_Meyer a community mgr needs to understand the types of audience members & their role as facilitator. need a well trained person. #sm72

RT @Marc_Meyer: @marketwire seen online. There is a time and a place to participate-but it's not "your" community-it's theirs. #sm72

Brand visibility doesn't have to mean "communities" @cbensen @CoryOBrien asked does every brand need a community? #sm72

True. Most ppl only "listen" (read) RT @ambercleveland: If no community manager, it seems members disengage & content becomes stale #sm72

Community management or moderation needs to be open & honest. Only to invite participation & raise new topics during lulls, etc. #sm72

There r 3 types of ppl: Influencers, Participants & Listeners. Most r Listeners. Communities often need a push to keep topics lively #sm72

Q2 if the community is around a product (like user group) then it's important to have company presence. #sm72

RT @jsandford: @cbensen Real communities don't build a post office and hope someone moves near it. The community needs to be there first, IMHO. #sm72

I work to engage clients w/ audiences. SM isn't separate line item to get resources for. It's part of mix to achieve goal. #sm72

Interesting u word q1 as "a" SM engagement. I view SM as ongoing function: Listen, Speak, Care, Share, Building Relationships #sm72

@cbensen sorry I'm late, Q1 is How do you plan resources for the lifespan of a social media engagement? right? #sm72

Creating a Social Media Strategy? Stop Wasting Your Time!

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?

Social media AND...

@techguerilla #sm69 was terrific! you missed a great one.

RT @Marc_Meyer: Upcoming hosts for #socialmedia tweetchats: @jaybaer, @cbensen, @kanter, @kamichat, @chuckhemann http://bit.ly/2gJ1ms #sm69

@iMediaMichelle I like ambassadorship too. #sm69

@BethHarte @karimacatherine No and it's sad that companies do push messages at people. Cheers and have a great day! #sm69

Thanks Adam! #sm69

@karimacatherine @BethHarte I'm a marketer w/ a masters in IMC. I don't Push messages at ppl. I use SM to converse w/ ppl #sm69

@annpadgett mrktg to customers is one thing, a company delivering or responding to SM and who inside the company does that is another #sm69

@BethHarte sad, but mrktg has been spamming customers & PR has been spamming journalists for years. That how perception evolved #sm69

@cmwooll depends on size of company. I launch startups. They don't have whole separate departments for PR and marketing. #sm69

@cmwooll When I say new arm of mrktg should own SM, I include PR too. Depends on size of co. if PR is under the marketing dept. :-) #sm69

@KathyHerrmann someone has to own it though. Needs ownership with strong buying and input. #sm69

@adamcohen @Marc_Meyer new arm of the marketing dept should own SM internally. It's a marketing communications/relationships function #sm69

RT @elhoust: So true! @adamcohen More companies need to start learning how to react/change/adapt strategy based on SM feedback. #sm69 -@jsandford

Really! Ouch, head hurts! RT @Marc_Meyer Don't 4get about resources needed for all these activities & the educating of those resources #sm69

Must strong disagree @paulgailey social media is much more than "a process" & "labour intensive part between paid media campaigns" #sm69

Totally! RT @TeresaBasich: @chrissfife Extent of that message sharing also shows how much traction the message has. #sm69

@jasonbreed Agree it requires company to stay active, but don't know if that means makes it "accountable" #sm69 would be interesting debate

SM allows for audience to send along your message like no viral or guerrilla offline tactics ever did before (hyperlinks are king) #sm69

RT @danperezfilms: RT @ajmunn: Perception can dictate elements of strategy. Multiple obj require multiple approaches SM not just 1 thing #sm69

blending SM w/ other mktg tactics improves effectiveness because it brings in a multi-directional conversation aspect w/ clickability #sm69

Totally! RT @nigellegg SoMe is a multi-direction channel. #sm69

RT @AndrewJDavison: Let's not forget that SM can help a brand reduce cost associated with poor cust service and product returns #sm69

@Paul_Pruneau absolutely-SM is a channel message delivery, but also much more. a listening tool. An invitation for conversation, etc. #sm69

@AndrewJDavison but SM is also a listening tool and part of strategy should include a way to let audience communicate with you. #sm69

@AppleBoxStudios if you reach influencers, than listeners read and hear what you discuss with the influencers through your SM tactics #sm69

@AppleBoxStudios there are Influencers, participants & listeners. If your audience is listeners you need to reach influencers #sm69

@AppleBoxStudios if you reach influencers, than listeners read and hear what you discuss with the influencers through your SM tactics #sm69

@AppleBoxStudios there are Influencers, participants & listeners. If your audience is listeners you need to reach influencers #sm69

Just 'cause major SM players (often social networks) are big doesn't mean companies should use them. Research audiences & niche SM. #sm69

@CoryOBrien agreed, now a days, SM should be there from the start. #sm69

@AppleBoxStudios Oh, they do hang out, they may not talk, but they are somewhere listening, be sure of that! #sm69

@primedayton Unfortunately lots of companies aren't doing upfront social research either. They go to most pop. SM regardless. #sm69

RT @adamcohen: For marketing goals, marketers need to first understand that social media provides new touchpoints in building customer relationships. #SM69

@CoryOBrien But you have programs in the works you want to then start integrating SM into #sm69

A1: ensure you understand how your audience uses SM & what types of SM they use, integrate accordingly. #sm69

RT @dariasteigman: Q1: Start with biz goals & understanding where you audience is. What are you trying to achieve and what additional channels will help. #sm69

RT @adamcohen: Q1) How should marketers approach weaving social media tactics into their marketing mix? #SM69

Mobilizing Your Social Strategy

Ah damn. Have a dentist appointment. Have a lively chat #sm68. Can't wait to read transcript later.

RT @TheBlackFin: @tfhall agree 100% the need to extend digital via mobile is critical for the next evolution of social engagement #sm68

Great! RT @tfhall: Q1 important to catch consumer where they work and play, mobile devices are such a vital part of our culture today #sm68

RT @MsMobileConverg: If u know ur target #sm68 then u will know approach on ea m #sm platfrm: #ar, #sms, #lbs #geo #Branding on #mobile is also bout #reputation

Not 1st step, but part of enabling RT @JohnFMoore In my mind mobile makes your service/product avail everywhere 1st step of enabling #sm68

@MikeFraietta good ?. I think iPad is still in laptop type category. Mobile would need a "phone" component. #sm68

@J_Fuji Geoloc is really great for some things. depends on your mobile product/campaign. #sm68

Q1 @wvpmc good point re: w/ mobile-friendly websites. Need good integration plan between mobile & online I think to create full-circle #sm68

RT @jasonbreed: RT @TheBlackFin: 234m US mobile devices, 49.1m own smart phones. 1% of total web traffic via iPhone. How R U social + mobile follow #sm68

@techguerilla No way, you'll be missed #sm68

RT @Marc_Meyer: We're about 10 minutes from todays #socialmedia tweetchat on mobile and social with the @theblackfin #sm68

How to Get Measureable Results From Your Facebook Presence

How news brands use social media and social gadgets to connect with audience

Great! RT @bdresher: @chrissfife At USA TODAY we treat SM no differently than other platforms. Tweets, FB posts must be fact-checked #sm66

@bdresher hopefully if they crowdsource they also do their due diligence as well and not get caught up in the moment or momentum #sm66

Traditional journos should be doing real fact checking & following journalistic ethics. SM for them should be on the listening side. #SM66

The New Digital Press Release

So bummed I missed #sm65 today. @shelholtz is great. At least I can go back and read the Twitter stream later. No doubt the chat was great.

Social Media Data Management - Privacy, Security and Retention

Crisis Management for BP Using Social Media

Location Based Services: Marketing Euphoria or Building Block?

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Facebook blowback: What's the upshot for social media?

@jdlasica I agree, FB aint the web, I was showing absurdity of the connect with the "we the people"/US analogy #sm60

Q3 answer: FB privacy issues will always have a flow out affect for all SM as they are big enough to set standards across the board #sm60

I don't post what I don't want known about myself, But I can't stop others from posting info about me (true or not) fraud issues #sm60

@jdlasica if FB is "becoming the web" is that like the US is "we the people" thus = FB is the people??? #sm60

Is Retention the new acquisition in social media?

Connecting With Consumers Through Social Media

Managing the marketing mix-What's more effective?

Culture Shift: Is your company ready to go Social?

@Marc_Meyer Hire a sociologist? hee hee #sm56

@nigellegg Agree. sooner or later or they go out of business, right? #sm56

@andrewmueller Culture is created by communic. flow, style ... But CXOs have $power for commun. tools, set policies, etc. can b tough #sm56

RT @techguerilla @CoryOBrien Culture is top down. SM success depends on corp culture. Empowerment of the passionate (vs. title) is key #SM56

@steve_campbell Agree, would make for better products and customer experience if it was consumers making culture. #sm56

@livepath Leadership does not always = management (unfortunately) #sm56

A1 Culture drivers are typically Management as ppl r afraid to get fired for doing something outside the required policy/norm #sm56

#sm56 Starting this week's social media chat. Guest today is Trey Pennington. Topic: Culture Shift: Is your company ready to go Social?

How do you manage the effectiveness of your social programs?

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

What location based social means to businesses

Q2: In addition to the geo-location and reviews, adding images can be powerful to impacting businesses to improve services #sm53

Q2: We can only review our way to better service is companies are listening #sm53 (hopefully they are!)

@TheBlackFin geo-location services maybe not so important for reviews but helps show that opinions were in real-time of the experience #sm53

@glassesgeek I don't need real-time reviews, but I want real-time opinions. #sm53

That would be great RT @jsandford: @jaybaer luv to c made easier to rate items, QR codes on menus, sign on wall (for overall estab) #sm53

Agree @jaybaer Reviews r fine but just like random amazon reviews, they need context. Show me reviews from my network #sm53 /via @kenburbary

Q1: geo-tagging and check-ins add make it harder to "pay" for positive reviews. #sm53

Characteristics of Highly Influencial Brands in Social Media

The Importance of a Content and Engagement Strategy in Social Media

Don’t Try to Boil The Ocean: You’ll Just Kill the Fish http://bit.ly/cmGIk7 #socialmedia #marketing #IMC

shoot, have to drop out of #sm51 tweetchat. Thanks @johncass and everyone. I'll have to read rest of chat later.

@EF_Forbes agree, not enough companies focus their listening initiative of engagement to understand what content to develop #sm51

Excellent! RT @andrewmueller: perhaps your content strategy is simply collecting, curating, creating content valuable to your audience #sm51

@kseniacoffman content dev is ongoing for known entities & for those "influencers" u need to watch for within ur SM engagement strat. #sm51

excellent point by @johncass: "definition of the term engagement, to me its about how you conduct SM outreach" #sm51

"engagement" isn't always just w/ ur customers or leads, so content isn't only developed for people you already know. #sm51