@JGoldsborough @prtini wish I wouldve caught it earlier! Talked about it during #sm75, but by no means answered all the ?s about influence
@JGoldsborough good crossover topic from this morning's #sm75 chat! #pr20chat
Phewwwwww...after all that tweeting I need to return to my beer. Thanks again @Marc_Meyer and @jasonbreed! #sm75
@jasonbreed - thanks a bunch for having me, Jason. Enjoyed it. Love having some open ended questions to think about. #sm75
@brianreid back to vacation. and yes, a dozen. #sm75
@TomMartin thanks, Tom. Glad you could stop by. Have to share some more FireFly at some point soon! :-) #sm75
@AppleBoxStudios thanks, much. And thanks for lending your perspective. #sm75
@Marc_Meyer Thanks, Marc. Hope everyone had as much fun with it as I did. Thanks again for having me! #sm75
I think @techguerilla influenced me during this chat. Subscribe to his Posterous feed when you get a second. http://bit.ly/bIMUUu #sm75
@brianreid never underestimate the value of cold beer, and good discussion. #PRProfessionFTW #sm75
Have to say that this chat was a blast. You all influenced me to think more about influence v. popularity :) #sm75
@TomMartin awesome. thanks, tom. been looking for more of those folks to follow. #sm75
@techguerilla @kamichat awesome ones. Thanks! Who else? Who influences you? Preferably not someone we'd call an "A-Lister." #sm75
OK... Q5: Who influences you? Try to give us someone in this world we WOULDNT consider an "A-Lister." #sm75
@techguerilla ah, well, crap. I should've known :-) #sm75
HA! RT @kseniacoffman: @chuckhemann Q4: FC influence project? Gave me a reason *not* to follow ppl... #sm75
@techguerilla can't remember who raised it earlier, but that's a critical point. Long-term vs. short-term influence. #sm75
Q5 coming in a second... a nice, light one to close out the chat :-) #sm75
@KellyeCrane a truly excellent point there. #sm75
@ckieff @marc_meyer yep. Totally. if the goal was to reach A-listers/the echo chamber. they definitely influenced :-) #sm75
@tamadear Not to mention that chances are good I would've been influenced by an individual sharing. Despite the project. #sm75
@techguerilla but, perhaps the echo chamber crowd is their audience. Dunno. #sm75
@techguerilla you think? Dunno. I saw it more of a popularity contest among echo chamber participants than anything else. #sm75
@tamadear my fundamental issue with those kinds of projects is that it's ONLY the echo chamber who knows about it. #sm75
@techguerilla yep. which is why it feels like they did well at defining who's popular. NOT influential. #sm75
@techguerilla yep. which is why it feels like they did well at defining who's popular. NOT influential. #sm75
@TomMartin good point. My own sense is that they were out to define popularity. not influence. And you're right. a shame. #sm75
@tamadear I figured we couldn't talk influence and popularity without talking about FC right? :-) #sm75
@EJEllisTweets totally. Would never argue that large reach isn't meaningful. Just needs some context (relevance). #sm75
ok.. Q4: Everyone knows about the Fast Company Project. What did they do well/not well in defining influence/popularity? #sm75
@tamadear further emphasizing the importance of a human element. yep. #sm75
So relevance means little? All about network size? RT @Marc_Meyer: To me "old media" is about who screams loud early and often...#sm75
@kenburbary if that wasn't a long tweet, I'd be RT'ing. Value is in the analysis. NOT the tool/numbers. #sm75
@brianreid raises an interesting question about how "old media" figures into this equation. #sm75
@brianreid Hey Brian! welcome to the party. #sm75
@techguerilla Yeah, which is why one should never base influence on what that tool, or any other publicly avail on the Web is giving #sm75
Q3: most want the biggest reach. Perhaps the old media model encroaching? #sm75
Q3: Kind of amazing we all agree on importance of relevance. Can tell you thats not always the case outside the echo chamber. #sm75
Q4 coming up soon... and it's one I'm sure you haven't talked about a million times already ;-) #sm75
@dariasteigman What some algorithms do well is tease out people who are relevant, and do reach a large audience at the same time #sm75
@themaria totally agree. That's why I'm saying you'd want to introduce a human element. #sm75
@kenburbary such a hater, Burbary ;-) #sm75
Q3: some good ideas on defining relevance. You wouldn't want to be as simple as # of related posts vs. non-related? #sm75
Q3: no matter how many metrics you apply, you still need someone to apply an eye test. #sm75
Q3: Right on the mark, I think. It's important that defining influence/relevance doesn't become fully automated. #sm75
@kenburbary oh, totally agree. Which is why I'm not placing weight on available tools out there right now #sm75
@themaria that's true. but, what I'm trying to tease out is how are you defining the person's relevance? Through metrics? What? #sm75
@buona_vita we're talking about influence and popularity. join in! #sm75
@kenburbary I think you can build a pretty static algorithm, but tweak certain metrics based on campaign goals. #sm75
Q3: To further expand on that, it's important to find people who are relevant. but how? metrics? what else? #sm75
Q3: Obviously important to define the goals. Then define metrics. How does relevance play in influence/popularity? #sm75
OK... here comes Q3. Since @techguerilla already t'ed it up :-) #sm75
@techguerilla AH HA! Did you have access to my questions ahead of time? ;-) #sm75
@tamadear totally agree. it's why I think defining metrics of influence (and popularity) are mission critical. #sm75
Q2: it's ultimately about defining who is influential. but then defining what behavior you want to influence. then apply metrics. #sm75
@primedayton inbound links, shares, bookmarks. couldn't it be said that just by subscribing that person is influencing me? #sm75
@kenburbary agreed. influence algorithms are hard. but, they can be tailored to specific campaigns. #sm75
@kenburbary perfect examples. If I'm linking to content, sharing content. Couldn't it be said that the person is influencing me? #sm75
@primedayton it's a fair point. but there are certainly measures of influence that are harder. #sm75
@StephanieSAM totally true. gonna get there in a second (relevance) :-) #sm75
Defining these 2 words through metrics is where they interlace. We need network size to reach a large audience (popularity) #sm75
@kenburbary @techguerilla does depend on goals. and cause of action is certainly one. What else? #sm75
RT @EJEllisTweets: It's important to distinguish the act of influencing from the opp to influence. 2 different metric results. #sm75
Q2: These terms need parameters. what metrics would you use to define influence? popularity? #sm75
Q2: These terms need parameters. what metrics would you use to define influence? popularity? #sm75
@ckieff sure, but I'd say Tiger is pretty unpopular among a segment of the population. But he still influences the golfing world. #sm75
@kenburbary bingo. which leads into the second question :-) #sm75
Q2 coming up in a couple of seconds...good discussion so far. #sm75
Add Tiger Woods to that mix. RT @techguerilla: @AppleBoxStudios @ckieff so Saddam wasn't influential #sm75
@ckieff Tiger Woods. #sm75
Q1: think it's important to point out that just because someone has a bunch of followers/readers doesn't = popularity. #sm75
Q1: Seems like most are agreeing that popularity feeds influence. But, I think there's one missing component to that equation #sm75
@dariasteigman plenty of people are listening to him. It's just not us who feed the echo chamber. #sm75
@kenburbary true, but I think there's plenty of quantitative aspects to influence as well #sm75
RT @techguerilla: @chuckhemann but just b/c you can use popularity *for* influence doesn't make them equivalent #sm75
@techguerilla if you're influencing using popularity alone is your potential audience smaller? #sm75
@dariasteigman true, but I think our experience in this world would suggest that #s often do = influence. Rightly or wrongly. #sm75
@techguerilla differing from popularity how? If I'm popular, I can influence right? If I'm a brand, which person am I looking for? #sm75
Q1: Unfortunately, popularity most often is #'s driven. #sm75
Q1: Always interesting our drive for numbers. Think it's critical to know that influence is not always #'s driven. #sm75
Q1: how would you define influence? How does it differ from popularity? #sm75
Hey Folks - ready to get rolling. Influence and popularity are two of my favorite subjects. With that..question #1 #sm75
@TeresaBasich it 100% is, particularly for a brand. Behaviors are always measurable. #sm75
@TeresaBasich I suppose there's value in what tools like Klout are measuring. Rather create my own metrics, quite frankly. #sm75
getting pumped for the chat today! #sm75
@TeresaBasich definitely some value there. they feed each other. That said, I think we're looking for ability to influence in SM #sm75
shoveling in some lunch before #sm75. We're talking popularity and influence today
RT @jasonbreed: Going to be great convo today at #sm75. @chuckhemann hosting: Popularity vs Influence. Which do you want? Join us noon EST today.
RT @Marc_Meyer: FYI Tomorrows #socialmedia tweetchat hosted by @chuckhemann focuses on popularity & influence in social media. #sm75
RT @jasonbreed: Going to be great convo today at #sm75. @chuckhemann hosting: Popularity vs Influence. Which do you want? Join us noon EST today.
RT @Marc_Meyer: FYI Tomorrows #socialmedia tweetchat hosted by @chuckhemann focuses on popularity & influence in social media. #sm75
RT @Marc_Meyer: Reminder: .@kanter hosts tomorrows #socialmedia tweetchat. Topic ? "Impact of social media in the non-profit world" #sm73
RT @Marc_Meyer: Reminder: .@kanter hosts tomorrows #socialmedia tweetchat. Topic ? "Impact of social media in the non-profit world" #sm73
Should be fun! RT @Marc_Meyer: Upcoming hosts for #socialmedia tweetchats: @jaybaer, @cbensen, @kanter, @kamichat, @chuckhemann #sm69
RT @Marc_Meyer: At 12 EST, @kenburbary hosts our #socialmedia tweetchat. Topic: SM Data Mgmt. - Privacy, Security & Retention #sm64
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @Marc_Meyer: FYI Today at noon est, @bethharte leads a #socialmedia tweetchat on social media mktg. vs. traditional mktg. #sm54
RT @daveyarmon: Good read: @prnewser intvu w/ Newell Rubbermaid #socialmedia exec @bwdumars http://bit.ly/bmdOIo
RT @Marc_Meyer: At noon EST we welcome @comcastcares as our host of the 50th session of hashtag #socialmedia-Topic? SM & Cust. Svc. #sm50
RT @kenburbary: List of listening/monitoring/analytics tools that can help get started in social segmentation - http://bit.ly/iewwR #sm48
RT @kenburbary: List of listening/monitoring/analytics tools that can help get started in social segmentation - http://bit.ly/iewwR #sm48
RT @arikhanson: Nice: @kenburbary is @marc_meyer 's guest on today's #socialmedia chat. Tune in if you have time. Ken knows his stuff. #sm48
RT @Marc_Meyer: FYI- 2day at 12 EST we have @kdpaine talking about the big white elephant in the room-sentiment analysis in #socialmedia #sm47
RT @abarcelos: RT @Marc_Meyer: Next weeks host for #socialmedia tweetchat will be @shelisrael #sm43
@Marc_Meyer if you're thinking about traditional monitoring like some think about SM monitoring, then yeah (though not many are). #sm43
@Marc_Meyer if you're thinking about traditional monitoring like some think about SM monitoring, then yeah (though not many are). #sm43
@Marc_Meyer could you clarify that? Not entirely sure what you mean. Taking a SM listening strategy and apply to traditional? #sm43
@Marc_Meyer @jasonbreed kudos to you guys on the #socialmedia discussions. always valuable stuff flowing from the convos
@Marc_Meyer @jasonbreed kudos to you guys on the #socialmedia discussions. always valuable stuff flowing from the convos
RT @Marc_Meyer: I think Listening was the new black in 2009. Doing something with that listening needs to be the new black in 2010 #sm40
Check out the Community Managers Twitter list I've added to Listorious http://bit.ly/7Ef84z #socialmedia #community
RT @kdpaine: RT @charleneli: John Hayes, CMO Amex : "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
@Marc_Meyer @edwardboches by agencies do you mean marketing/ad shops? or PR? think there might be a difference #sm37
headed to the bank and then lunch w/ @lfine. Enjoy @jacobm 's #socialmedia chat. gonna be a good one.
make sure you check out today's ROI discussion w/ @jacobm at noon. #socialmedia.
RT @Marc_Meyer: I cringe when I hear, "First, you need to start a blog"...Uh no. ... #socialmedia - you still hear that?
RT @Marc_Meyer: I cringe when I hear, "First, you need to start a blog"...Uh no. ... #socialmedia - you still hear that?
RT @TDefren: @jasonbreed I think SM has given PR pros more exec access than in the past #socialmedia - definitely
@TDefren ultimately, an internal champion needs to emerge for SM to cascade right? Does it matter if its PR is the question? #socialmedia
@TDefren ultimately, an internal champion needs to emerge for SM to cascade right? Does it matter if its PR is the question? #socialmedia
@TDefren does there need to be a "pecking order?" if we preach integration shouldn't all be equal? Or too Utopian a POV? #socialmedia
@kenburbary great work, Ken. thanks @jasonbreed and @Marc_Meyer for these chats. great insights. #socialmedia
@kenburbary I'd also recommend checking out the case studies from @radian6. Good detail on how SMM was used http://bit.ly/Yst8e #socialmedia
@hacool it isn't that traditional monitoring can't be used for similar purposes. it just isn't often. Need to educate a little #socialmedia
@kenburbary part of the #socialmedia monitoring funding issue is that we've always used trad. mon. as a tactical exercise. not strategic
RT @KeithBurtis: #socialmedia monitoring has no value without action or beneficial insights, takes manpower as the organizaton grows
@TomMartin good point. I'd say longitudinal tracking is pretty much essential. #socialmedia
@kenburbary I just can't envision a large multinational piecing together SMM through free tools. Doesn't seem to be possible #socialmedia
@kenburbary I'm beginning to think the social web is too vast to try and piece it together through free tools #socialmedia
@JoeKikta yeah, I agree with @rhappe. Focusing SMM efforts is critical because most don't have resources to do all #socialmedia
@Marc_Meyer to Ken's point, part of the issue is that we often approach SMM from too broad a perspective. #socialmedia
@kenburbary agreed. there's tremendous opportunity to more narrowly define listening. #socialmedia
@kenburbary whether or not the person doing the talking is "influential." Are there potential crises? #socialmedia
@kenburbary whether or not the person doing the talking is "influential." Are there potential crises? #socialmedia
@kenburbary experiences with your stores/products (good/bad), whether they are looking for something from you #socialmedia
RT @Marc_Meyer: FYI Next weeks #socialmedia host is @scotthepburn - Scott will kill...obviously
@dc2fla for sure, which is why I like @Marc_Meyer's comment about meeting in the middle #socialmedia
@dc2fla sure... but it isn't going to be on the radar for the top unless the bottom and middle put it there #socialmedia
@Britopian @Marc_Meyer call me crazy, but doesn't SM ultimately have to be a bottom up process? Can't be top down right? #socialmedia
@Marc_Meyer well if you're planning something externally, you aren't going to have better brand ambassadors than your own peeps #socialmedia
RT @Marc_Meyer: @Britopian Thats a great point Rt: "If an org is not ready internally, they won't be ready externally" #socialmedia
@jasonbreed @Marc_Meyer nice job w/ #socialmedia again gents.
@sonnygill @DavidSpinks Yeah, I think we do. it's a little more difficult when you're talking about individuals #socialmedia
@DavidSpinks @sonnygill doesn't this go back to David's post a while back though? How do you gauge honesty over a soc net? #socialmedia
@DavidSpinks @sonnygill doesn't this go back to David's post a while back though? How do you gauge honesty over a soc net? #socialmedia
@rebeccawissler or is the relationship building here just another word for lead gen? You say tomato, I say tomatoe #socialmedia
@Marc_Meyer harder in the respect that most people are distrusting? harder in what respect? #socialmedia
@chrisbrogan @Marc_Meyer question though is most don't always know if someone is listening. How do you make that known? #socialmedia
@Marc_Meyer by lead gen we mean targeting? Or do you mean actual engagement? #socialmedia
@Marc_Meyer I'll be in attendance! Looking forward to it #socialmedia
RT @kamichat: People working for the brand should resonate the brand promises and values and shouldn't try to be SM Rockstars #socialmedia
@RichardatDELL real problem with personal branding, at least IMHO, is that you are in theory overshadowing the brand u work for #socialmedia
@Marc_Meyer @arikhanson @jasonbreed thanks, Arik. Great job! thanks to Marc and Jason for putting these on. great stuff. #socialmedia
@wvpmc everybody has their own stages, but i'd say education, monitoring, developing goals/objectives, engage, measure #socialmedia
@CubanaLAF I was going to go with the music they played when Darth Vader came into the room. #socialmedia
RT @Marc_Meyer: @chuckhemann Love this.... "Listening is forever" and Now is gone...thanks @geoffliving #socialmedia
@Marc_Meyer indeed. that has more to do with our mindsets as pros than anything else #socialmedia
@Marc_Meyer @kenburbary perhaps then the real issue is educating C-level folks about the stages that come before it? #socialmedia
@Marc_Meyer @kenburbary so like 30 seconds ago? ;-) #socialmedia
@arikhanson @sonnygill there isn't a timeline. it should last forever. #socialmedia
@arikhanson yep. If engagement is the ultimate end goal, we recommend 30-60 days. otherwise, listening is forever. #socialmedia
@Marc_Meyer @kenburbary we're often in a hurry to get our bosses to start engaging as quickly as possible. i'm just as guilty #socialmedia
@arikhanson I think it's realistic to expect education, testing on your own, monitoring, goals/strategy, then MAYBE engaging. #socialmedia
@kenburbary indeed. I think we're hoping these co's go from zero to engagement in 3 seconds. not realistic IMO #socialmedia
@arikhanson does help if C-Suite is already engaged, but show them chatter about them on soc. nets and they get interested. #socialmedia
@jw_social1 what's that? experiment? not sure the size of company really matters in that. #socialmedia
@jw_social1 what's that? experiment? not sure the size of company really matters in that. #socialmedia
@DavidSpinks excellent point. the only way many of us learned was by doing. #socialmedia
@arikhanson indeed. so lets monitor for them. quickest way to get them to pay attention is to show some chatter. #socialmedia
@Marc_Meyer finding those stakeholders is key . w/o that, tough sell. need to show execs people are talking about them too #socialmedia
@arikhanson the only way you'd know is by monitoring, which is another issue. Many B2B'ers aren't even doing that #socialmedia
@arikhanson @Marc_Meyer not sure it's 100% generational either. the real disconnect is how do you reach b2b stakeholders here #socialmedia
@GeoffLiving @GeoffLiving seems to me that it is as much employees prob to get over that fear as mgmt helping them #socialmedia
@GeoffLiving @TomMartin getting mgmt to convey that msg is important, but employee screw ups have been VERY public #socialmedia
sorry I missed the #socialmedia unpanel, but Saigon was calling my name. had some of their coffee in @Kevin_Hignett's honor.
@davidalston "forcing" a cultural shift wont work. over the long-term it will happen naturally as workforce grows younger #socialmedia
RT @davidalston:RT @jasonbreed: Set up a Listening Grid, join #socialmedia UnPanel event 2day noon EST w @davidalston http://bit.ly/vGakP
RT @dirkmshaw: Measuring brand awareness & sentiment thru #socialmedia http://bit.ly/O1gEI - interesting questions at the end, Dirk
RT @davidalston:RT @jasonbreed: Set up a Listening Grid, join #socialmedia UnPanel event 2day noon EST w @davidalston http://bit.ly/vGakP
RT @dirkmshaw: Measuring brand awareness & sentiment thru #socialmedia http://bit.ly/O1gEI - interesting questions at the end, Dirk
kudos to @Marc_Meyer , @JasonFalls and @jasonbreed for today's #socialmedia discussion. fantastic stuff
@JasonFalls like with individuals, some members of the community come and go. focusing on expanding the network is critical #socialmedia
@dannybrown you would ultimately hope that the audience is asking things of you, not just talking about you, no? #socialmedia
@dannybrown @JasonFalls seems to me that if your goal is to engage customers, than a secondary goal should be engaging you back #socialmedia
@Marc_Meyer he is a good example, right on #socialmedia
@JasonFalls if a brand is engaging folks here, it's gr8 to know their name. danger lies when we forget the co. they represent #socialmedia
@JasonFalls if you are working to humanize the brand, danger lies when you lose sight of the brand's interest to promote you #socialmedia
@JasonFalls to be in, you have to humanize that which is inanimate. brands are things. ppl want to interact with ppl not things #socialmedia
RT @Marc_Meyer:Todays #socialmedia Unpanel is about how Brands get in network with their customers. the host? @jasonfalls Join us at noo ...
@dannybrown some good and some bad with crisis plans, but many make War & Peace look like a short story #socialmedia
@juliewright about all you can do is show examples of companies who have handled it badly and others well. #socialmedia
@Marc_Meyer well, I get shot down on this point in basically every meeting, but I think it's bad. though at least its something #socialmedia
@allanschoenberg @dannybrown agreed with Allan on that. someone needs to be at least monitoring/trained to respond #socialmedia
@thebrandbuilder there's always going to be a chunk of co's that are embarrassed into action IMHO. #socialmedia
@juliewright without that, the response to a flare up here is likely to be shaped by traditional media experience. #socialmedia
@thebrandbuilder they should be receptive, but there's a feeling of "why does it matter" at that level #socialmedia
@dannybrown real problem from a crisis team standpoint that I see is lack of dedicated person to SM in most orgs #socialmedia
@dannybrown granted, rules are different here than traditional space, but at least that person would have some perspective #socialmedia
@dannybrown is the question on crisis comms teams for SM? if so, wouldnt the team be similar to a general crisis team? #socialmedia
