RT @Marc_Meyer: At noon EST we welcome @comcastcares as our host of the 50th session of hashtag #socialmedia-Topic? SM & Cust. Svc. #sm50
RT @kenburbary: List of listening/monitoring/analytics tools that can help get started in social segmentation - http://bit.ly/iewwR #sm48
RT @kenburbary: List of listening/monitoring/analytics tools that can help get started in social segmentation - http://bit.ly/iewwR #sm48
RT @arikhanson: Nice: @kenburbary is @marc_meyer 's guest on today's #socialmedia chat. Tune in if you have time. Ken knows his stuff. #sm48
RT @Marc_Meyer: FYI- 2day at 12 EST we have @kdpaine talking about the big white elephant in the room-sentiment analysis in #socialmedia #sm47
RT @abarcelos: RT @Marc_Meyer: Next weeks host for #socialmedia tweetchat will be @shelisrael #sm43
@Marc_Meyer if you're thinking about traditional monitoring like some think about SM monitoring, then yeah (though not many are). #sm43
@Marc_Meyer if you're thinking about traditional monitoring like some think about SM monitoring, then yeah (though not many are). #sm43
@Marc_Meyer could you clarify that? Not entirely sure what you mean. Taking a SM listening strategy and apply to traditional? #sm43
@Marc_Meyer @jasonbreed kudos to you guys on the #socialmedia discussions. always valuable stuff flowing from the convos
@Marc_Meyer @jasonbreed kudos to you guys on the #socialmedia discussions. always valuable stuff flowing from the convos
RT @Marc_Meyer: I think Listening was the new black in 2009. Doing something with that listening needs to be the new black in 2010 #sm40
Check out the Community Managers Twitter list I've added to Listorious http://bit.ly/7Ef84z #socialmedia #community
RT @kdpaine: RT @charleneli: John Hayes, CMO Amex : "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
@Marc_Meyer @edwardboches by agencies do you mean marketing/ad shops? or PR? think there might be a difference #sm37
headed to the bank and then lunch w/ @lfine. Enjoy @jacobm 's #socialmedia chat. gonna be a good one.
make sure you check out today's ROI discussion w/ @jacobm at noon. #socialmedia.
RT @Marc_Meyer: I cringe when I hear, "First, you need to start a blog"...Uh no. ... #socialmedia - you still hear that?
RT @Marc_Meyer: I cringe when I hear, "First, you need to start a blog"...Uh no. ... #socialmedia - you still hear that?
RT @TDefren: @jasonbreed I think SM has given PR pros more exec access than in the past #socialmedia - definitely
@TDefren ultimately, an internal champion needs to emerge for SM to cascade right? Does it matter if its PR is the question? #socialmedia
@TDefren ultimately, an internal champion needs to emerge for SM to cascade right? Does it matter if its PR is the question? #socialmedia
@TDefren does there need to be a "pecking order?" if we preach integration shouldn't all be equal? Or too Utopian a POV? #socialmedia
@kenburbary great work, Ken. thanks @jasonbreed and @Marc_Meyer for these chats. great insights. #socialmedia
@kenburbary I'd also recommend checking out the case studies from @radian6. Good detail on how SMM was used http://bit.ly/Yst8e #socialmedia
@hacool it isn't that traditional monitoring can't be used for similar purposes. it just isn't often. Need to educate a little #socialmedia
@kenburbary part of the #socialmedia monitoring funding issue is that we've always used trad. mon. as a tactical exercise. not strategic
RT @KeithBurtis: #socialmedia monitoring has no value without action or beneficial insights, takes manpower as the organizaton grows
@TomMartin good point. I'd say longitudinal tracking is pretty much essential. #socialmedia
@kenburbary I just can't envision a large multinational piecing together SMM through free tools. Doesn't seem to be possible #socialmedia
@kenburbary I'm beginning to think the social web is too vast to try and piece it together through free tools #socialmedia
@JoeKikta yeah, I agree with @rhappe. Focusing SMM efforts is critical because most don't have resources to do all #socialmedia
@Marc_Meyer to Ken's point, part of the issue is that we often approach SMM from too broad a perspective. #socialmedia
@kenburbary agreed. there's tremendous opportunity to more narrowly define listening. #socialmedia
@kenburbary whether or not the person doing the talking is "influential." Are there potential crises? #socialmedia
@kenburbary whether or not the person doing the talking is "influential." Are there potential crises? #socialmedia
@kenburbary experiences with your stores/products (good/bad), whether they are looking for something from you #socialmedia
RT @Marc_Meyer: FYI Next weeks #socialmedia host is @scotthepburn - Scott will kill...obviously
@dc2fla for sure, which is why I like @Marc_Meyer's comment about meeting in the middle #socialmedia
@dc2fla sure... but it isn't going to be on the radar for the top unless the bottom and middle put it there #socialmedia
@Britopian @Marc_Meyer call me crazy, but doesn't SM ultimately have to be a bottom up process? Can't be top down right? #socialmedia
@Marc_Meyer well if you're planning something externally, you aren't going to have better brand ambassadors than your own peeps #socialmedia
RT @Marc_Meyer: @Britopian Thats a great point Rt: "If an org is not ready internally, they won't be ready externally" #socialmedia
@jasonbreed @Marc_Meyer nice job w/ #socialmedia again gents.
@sonnygill @DavidSpinks Yeah, I think we do. it's a little more difficult when you're talking about individuals #socialmedia
@DavidSpinks @sonnygill doesn't this go back to David's post a while back though? How do you gauge honesty over a soc net? #socialmedia
@DavidSpinks @sonnygill doesn't this go back to David's post a while back though? How do you gauge honesty over a soc net? #socialmedia
@rebeccawissler or is the relationship building here just another word for lead gen? You say tomato, I say tomatoe #socialmedia
@Marc_Meyer harder in the respect that most people are distrusting? harder in what respect? #socialmedia
@chrisbrogan @Marc_Meyer question though is most don't always know if someone is listening. How do you make that known? #socialmedia
@Marc_Meyer by lead gen we mean targeting? Or do you mean actual engagement? #socialmedia
@Marc_Meyer I'll be in attendance! Looking forward to it #socialmedia
RT @kamichat: People working for the brand should resonate the brand promises and values and shouldn't try to be SM Rockstars #socialmedia
@RichardatDELL real problem with personal branding, at least IMHO, is that you are in theory overshadowing the brand u work for #socialmedia
@Marc_Meyer @arikhanson @jasonbreed thanks, Arik. Great job! thanks to Marc and Jason for putting these on. great stuff. #socialmedia
@wvpmc everybody has their own stages, but i'd say education, monitoring, developing goals/objectives, engage, measure #socialmedia
@CubanaLAF I was going to go with the music they played when Darth Vader came into the room. #socialmedia
RT @Marc_Meyer: @chuckhemann Love this.... "Listening is forever" and Now is gone...thanks @geoffliving #socialmedia
@Marc_Meyer indeed. that has more to do with our mindsets as pros than anything else #socialmedia
@Marc_Meyer @kenburbary perhaps then the real issue is educating C-level folks about the stages that come before it? #socialmedia
@Marc_Meyer @kenburbary so like 30 seconds ago? ;-) #socialmedia
@arikhanson @sonnygill there isn't a timeline. it should last forever. #socialmedia
@arikhanson yep. If engagement is the ultimate end goal, we recommend 30-60 days. otherwise, listening is forever. #socialmedia
@Marc_Meyer @kenburbary we're often in a hurry to get our bosses to start engaging as quickly as possible. i'm just as guilty #socialmedia
@arikhanson I think it's realistic to expect education, testing on your own, monitoring, goals/strategy, then MAYBE engaging. #socialmedia
@kenburbary indeed. I think we're hoping these co's go from zero to engagement in 3 seconds. not realistic IMO #socialmedia
@arikhanson does help if C-Suite is already engaged, but show them chatter about them on soc. nets and they get interested. #socialmedia
@jw_social1 what's that? experiment? not sure the size of company really matters in that. #socialmedia
@jw_social1 what's that? experiment? not sure the size of company really matters in that. #socialmedia
@DavidSpinks excellent point. the only way many of us learned was by doing. #socialmedia
@arikhanson indeed. so lets monitor for them. quickest way to get them to pay attention is to show some chatter. #socialmedia
@Marc_Meyer finding those stakeholders is key . w/o that, tough sell. need to show execs people are talking about them too #socialmedia
@arikhanson the only way you'd know is by monitoring, which is another issue. Many B2B'ers aren't even doing that #socialmedia
@arikhanson @Marc_Meyer not sure it's 100% generational either. the real disconnect is how do you reach b2b stakeholders here #socialmedia
@GeoffLiving @GeoffLiving seems to me that it is as much employees prob to get over that fear as mgmt helping them #socialmedia
@GeoffLiving @TomMartin getting mgmt to convey that msg is important, but employee screw ups have been VERY public #socialmedia
sorry I missed the #socialmedia unpanel, but Saigon was calling my name. had some of their coffee in @Kevin_Hignett's honor.
@davidalston "forcing" a cultural shift wont work. over the long-term it will happen naturally as workforce grows younger #socialmedia
RT @davidalston:RT @jasonbreed: Set up a Listening Grid, join #socialmedia UnPanel event 2day noon EST w @davidalston http://bit.ly/vGakP
RT @dirkmshaw: Measuring brand awareness & sentiment thru #socialmedia http://bit.ly/O1gEI - interesting questions at the end, Dirk
RT @davidalston:RT @jasonbreed: Set up a Listening Grid, join #socialmedia UnPanel event 2day noon EST w @davidalston http://bit.ly/vGakP
RT @dirkmshaw: Measuring brand awareness & sentiment thru #socialmedia http://bit.ly/O1gEI - interesting questions at the end, Dirk
kudos to @Marc_Meyer , @JasonFalls and @jasonbreed for today's #socialmedia discussion. fantastic stuff
@JasonFalls like with individuals, some members of the community come and go. focusing on expanding the network is critical #socialmedia
@dannybrown you would ultimately hope that the audience is asking things of you, not just talking about you, no? #socialmedia
@dannybrown @JasonFalls seems to me that if your goal is to engage customers, than a secondary goal should be engaging you back #socialmedia
@Marc_Meyer he is a good example, right on #socialmedia
@JasonFalls if a brand is engaging folks here, it's gr8 to know their name. danger lies when we forget the co. they represent #socialmedia
@JasonFalls if you are working to humanize the brand, danger lies when you lose sight of the brand's interest to promote you #socialmedia
@JasonFalls to be in, you have to humanize that which is inanimate. brands are things. ppl want to interact with ppl not things #socialmedia
RT @Marc_Meyer:Todays #socialmedia Unpanel is about how Brands get in network with their customers. the host? @jasonfalls Join us at noo ...
@dannybrown some good and some bad with crisis plans, but many make War & Peace look like a short story #socialmedia
@juliewright about all you can do is show examples of companies who have handled it badly and others well. #socialmedia
@Marc_Meyer well, I get shot down on this point in basically every meeting, but I think it's bad. though at least its something #socialmedia
@allanschoenberg @dannybrown agreed with Allan on that. someone needs to be at least monitoring/trained to respond #socialmedia
@thebrandbuilder there's always going to be a chunk of co's that are embarrassed into action IMHO. #socialmedia
@juliewright without that, the response to a flare up here is likely to be shaped by traditional media experience. #socialmedia
@thebrandbuilder they should be receptive, but there's a feeling of "why does it matter" at that level #socialmedia
@dannybrown real problem from a crisis team standpoint that I see is lack of dedicated person to SM in most orgs #socialmedia
@dannybrown granted, rules are different here than traditional space, but at least that person would have some perspective #socialmedia
@dannybrown is the question on crisis comms teams for SM? if so, wouldnt the team be similar to a general crisis team? #socialmedia
