@webby2001 @marc_meyer thanks again for the kudos. It was a lot of fun. #sm136
Jeez. #sm136 was about the fastest hour of my life. Thanks again for the discussion
Right at the noon hour here in Chicago... I gotta run, but such an awesome discussion about indices during #sm136. Thanks, guys! Had fun
Right at the noon hour here in Chicago... I gotta run, but such an awesome discussion about indices during #sm136. Thanks, guys! Had fun
RT @webby2001: @eswayne @chuckhemann If AA doesn't have hard data that this would increase a metric that *matters,* shame on them. #sm136
RT @lttlewys: @chuckhemann I agree, the outcry was crazy, but how many of those objectors are opting out of Klout? that to me speaks volumes #sm136
@eswayne of course you'd tweet more. #sm136
@webby2001 Totally hear you. Gather data points. Segment based on those data points and associated behaviors. not on just data. #sm136
RT @KaryD: People's reaction to their sudden drop in K score recently says to me that ppl at least think they're being judged by the score. #sm136
@webby2001 Totally hear you. Gather data points. Segment based on those data points and associated behaviors. not on just data. #sm136
@webby2001 and I completely agree with you, by the way. #sm136
@webby2001 I totally know...I'm just stoking the fire a little. :) #sm136
RT @KaryD: People's reaction to their sudden drop in K score recently says to me that ppl at least think they're being judged by the score. #sm136
RT @jamiemorgancda: RT @lttlewys: @chuckhemann Judging someone based on a random number is like judging them on the car they drive!! #sm136 >>but people do it
@webby2001 I totally know...I'm just stoking the fire a little. :) #sm136
@webby2001 I knew it would be controversial. You don't believe in segmentation based on a score? Or segmentation period? #sm136
@webby2001 I knew it would be controversial. You don't believe in segmentation based on a score? Or segmentation period? #sm136
So, cause we need to close on controversy... If I have an index score for a person, does that impact how you treat them? should it? #sm136
RT @webby2001: @chuckhemann I like what @Appinions is doing around topics. #sm136
Ok....teeing up this last question... #sm136
RT @lttlewys: @chuckhemann @Marc_Meyer My fav currently is Tweetlevel, seems to allow me a comprehensive look at topic &/or person #sm136
@Marc_Meyer well they serve as a data aggregation source already, so that's inherently valuable IMO. #sm136
RT @dariasteigman: @VolcadoDePila You're right. Computers can filter data, but need humans to provide context. @AppleBoxStudios, @jgombita #sm136
@Marc_Meyer sure seems like nobody has one... which I think is funny, and also wrong. there is some value in these tools. #sm136
RT @dariasteigman: @VolcadoDePila You're right. Computers can filter data, but need humans to provide context. @AppleBoxStudios, @jgombita #sm136
I know there are stronger opinions out there on the value of tools with indices. #sm136
@VolcadoDePila can you explain? #sm136
@Marc_Meyer ha! an index for an index. EXCELLENT. #sm136
RT @NoOneYouKnow: @chuckhemann We're on same spread sheet with that. Just meant it's impossible to show all the data from social web so indices help #sm136
@eswayne robots have a role because if we're doing it right, there should be a lot of data points. human has to analyze. #sm136
@VolcadoDePila can you explain? #sm136
RT @eswayne: @chuckhemann I like what you said at #BWELA about this - use the robots to gather data (indices), use humans to weight/sort/sift #sm136
@Marc_Meyer ha! an index for an index. EXCELLENT. #sm136
RT @NoOneYouKnow: @chuckhemann We're on same spread sheet with that. Just meant it's impossible to show all the data from social web so indices help #sm136
@eswayne robots have a role because if we're doing it right, there should be a lot of data points. human has to analyze. #sm136
Related to question 3, is there a service you've used that you have tested and found to be *more* accurate? #sm136
RT @eswayne: @chuckhemann I like what you said at #BWELA about this - use the robots to gather data (indices), use humans to weight/sort/sift #sm136
RT @webby2001: @chuckhemann Assuming they're correct. Best to do the work to find the *one* that correlates best w/ your biz than to compound error. #sm136
A3: We use the services as a starting point. But the data is all out there to be gathered and interpreted outside of tools. #sm136
RT @webby2001: @chuckhemann Assuming they're correct. Best to do the work to find the *one* that correlates best w/ your biz than to compound error. #sm136
A3: We use the services as a starting point. But the data is all out there to be gathered and interpreted outside of tools. #sm136
RT @eswayne: @chuckhemann Q3: I'm a fan of multiple views of social truth in general. But if they're all wrong, x3 doesn't help... #sm136
@webby2001 I know we've had this discussion before, but not that difficult to reverse engineer what services do. Better? #sm136
@eswayne I think I just vomited... sCRM... SMH... #sm136
@NoOneYouKnow actually, disagree with that. output may appear to be short-hand, but it's far from that simple. #sm136
@eswayne I think I just vomited... sCRM... SMH... #sm136
@NoOneYouKnow actually, disagree with that. output may appear to be short-hand, but it's far from that simple. #sm136
Q3: How accurate are the current services and do we need an aggregate score of all the indices out there to get a “real score”? #sm136
@NoOneYouKnow actually, disagree with that. output may appear to be short-hand, but it's far from that simple. #sm136
My guess is that the next question (Q3) could generate a decent response, so teeing up... #sm136
My guess is that the next question (Q3) could generate a decent response, so teeing up... #sm136
@eswayne again, that's true if you weight the index improperly. #sm136
RT @eswayne: #sm136 My concern with most social indices is they reward content Velocity over content Impact. RT doesn't equal Influence.
@scott_briggs I've shown an index now at two different conferences. reaction is usually a little shock, and wanting to learn. #sm136
RT @eswayne: #sm136 My concern with most social indices is they reward content Velocity over content Impact. RT doesn't equal Influence.
@scott_briggs well sure, I don't think I'd ever advocate showing a spreadsheet...though I have. :) #sm136
@DougH I could see that, but f you show a spreadsheet of an actual index it usually squelches that problem. Done it in presos myself #sm136
@DougH I could see that, but f you show a spreadsheet of an actual index it usually squelches that problem. Done it in presos myself #sm136
@DougH could be, yes. indices are hard. they should be rigorous. #sm136
RT @scott_briggs: @dgcattaneo I do think some of the social indices *could* be predictive, but haven't tested them, so haven't used them to date #sm136
@DougH this is a point where we'll fundamentally disagree, I think. more sophistication is better here IMO. simpler isn't better. #sm136
RT @Marc_Meyer: @tamadear Agree, understanding their contextual value to what YOU are trying to do with them seems to be key. #sm136
@DougH this is a point where we'll fundamentally disagree, I think. more sophistication is better here IMO. simpler isn't better. #sm136
RT @scott_briggs: @dgcattaneo I do think some of the social indices *could* be predictive, but haven't tested them, so haven't used them to date #sm136
@Marc_Meyer enough variability in programs to ensure that it will always be imperfect. hence the need for a human. #sm136
RT @Marc_Meyer: @tamadear Agree, understanding their contextual value to what YOU are trying to do with them seems to be key. #sm136
@DougH if you wouldn't call it an index, what would you call it? #sm136
RT @Marc_Meyer: At the end of the day, advertisers are trying to get in the head of the social consumer-social indices provide something #sm136
@DougH it's somewhat ironic (challenging) that we are often the index builders, and often the interpreters. conflict? #sm136
RT @jamiemorgancda: RT @lttlewys: A2: Indices are valuable for specific goal measurement with clear defined points. #sm136
RT @DougH: @chuckhemann I don't think it takes the place of internally-set quantitative data either. All programs are distinct. #sm136
Have any of you built an index? What was successful? #sm136
@AppleBoxStudios naturally. interpretation of data is good. cc: @webby2001 #sm136
Have any of you built an index? What was successful? #sm136
@scott_briggs what is one of those business problems? #sm136
on content optimization, why would I measure against 1 data point, when I can use several and create an index? #sm136
Give you a few good examples... We use indices to define influence (NOT KLOUT). We use them for measurement. And content optimization #sm136
on content optimization, why would I measure against 1 data point, when I can use several and create an index? #sm136
@DougH why not? if we can agree it's a great way to normalize data points on different scales, why cant we use them? #sm136
@lttlewys it's definitely a difficult thing to answer. #sm136
RT @Marc_Meyer: Statement of the year! RT @TWalk: Choice of which quantities to include is, in itself, a qualitative decision. #sm136
Q2: If we agree there's some utility in social indices, why should we use them? What practical purpose do they hold? #sm136
@DougH they will be, have no fear. :) #sm136
@DougH could be measurement. could be influence. could be content optimization. we use it for all three here. #sm136
Loading up Q2... Because I think we could try and define this from now until we're all six feet deep. #sm136
@DougH I'm saying reliable metrics for your particular program, business, etc... I think it can be done. #sm136
@DougH I'm saying reliable metrics for your particular program, business, etc... I think it can be done. #sm136
@DougH not sure I agree Doug. If indices are pulling multiple data points, reliable ones, isn't the output inherently more valuable? #sm136
@dariasteigman not sure if it's actually science, or squishy. social indices CAN and SHOULD be hard(er) and reliable IMO. #sm136
RT @scott_briggs: @webby2001 @chuckhemann in a practical business sense an index needs context. without it how do you make a decision from the index? #sm136
RT @scott_briggs: @webby2001 @chuckhemann in a practical business sense an index needs context. without it how do you make a decision from the index? #sm136
RT @webby2001: @chuckhemann: @TWalk Indices=Math. Algorithms=Math+Assumptions #sm136
@webby2001 interesting point. so an index can't serve as a benchmark to a point in time? always points to an average in your view? #sm136
@TWalk fundamental problem with calling something an algorithm... index feels softer? #sm136
@TWalk fundamental problem with calling something an algorithm... index feels softer? #sm136
RT @webby2001: @chuckhemann It's also a way to understand the scale of differences between data points. Statheads would call 'em Z-Scores. #sm136
@tamadear think you just highlighted my biggest issue with assuming social indices are always quant. #sm136
RT @tamadear: @dariasteigman @dgcattaneo Well, an index requires context, and thus, benchmarking, no? #sm136
@dgcattaneo trying to explore this benchmark part of your definition a little more... who is it a benchmark for? #sm136
@tamadear think you just highlighted my biggest issue with assuming social indices are always quant. #sm136
@dgcattaneo trying to explore this benchmark part of your definition a little more... who is it a benchmark for? #sm136
@TWalk potentially, yes. an index does infer quantitative elements...but there are always qual elements as well. #sm136
RT @tamadear: A1: Social index = an attempt to create an objective, apples-to-apples measure of behaviors and outcomes in social spaces. #sm136
@webby2001 kind of, but that makes sense. a way to normalize data points on different scales as another way to describe it? #sm136
RT @webby2001: @chuckhemann A1: A way to compare a given variable to its average, without an external referent, to show relative value. Wonky, yes? #sm136
@dgcattaneo a benchmark for reach? a benchmark for relevance? all of the above? #sm136
RT @dariasteigman: @chuckhemann A1 Hmm. Characteristics: Data aggregation. Index implies ranking, so perceived winners & losers. #sm136
Crickets... Come on people... Take a stab at defining what a social index is. Or just think about an index and work back to social. #sm136
@dariasteigman lets try and narrow it... take a stab at defining it. regardless of project. #sm136
Crickets... Come on people... Take a stab at defining what a social index is. Or just think about an index and work back to social. #sm136
RT @dariasteigman: @chuckhemann A1 Hmm. Characteristics: Data aggregation. Index implies ranking, so perceived winners & losers. #sm136
Q1: Not surprisingly, given my background, I see social indices as an aggregator of large amounts of data. #sm136
@dariasteigman lets try and narrow it... take a stab at defining it. regardless of project. #sm136
Q1: Not surprisingly, given my background, I see social indices as an aggregator of large amounts of data. #sm136
Deviating slightly from @marc_meyer's plan, but...Q1: Hoping we all can throw out how we would define a "social index." #sm136
Lets rock and roll people...I'm fired up on techno music right now so should be a crazy hour. #sm136
RT @Marc_Meyer: Less than an hour until @chuckhemann waxes poetic on the rise & relevance of the social index #socialmedia #sm136
Looking forward to hosting #sm136 today at 12EST on social indices. Should be a fun time
Looking forward to hosting #sm136 today at 12EST on social indices. Should be a fun time
RT @Marc_Meyer: Less than an hour until @chuckhemann waxes poetic on the rise & relevance of the social index #socialmedia #sm136
Nice RT @Marc_Meyer: FYI, @sonnygill is your 124th host of this week's #socialmedia tweetchat at noon. The topic? Social COE's #sm124
Nice RT @Marc_Meyer: FYI, @sonnygill is your 124th host of this week's #socialmedia tweetchat at noon. The topic? Social COE's #sm124
Wanna thank @kenburbary for knowing which buttons to push that would pull me into #sm120. Good chat, all. Now, lunch. :)
@tamadear perhaps I'm crazy, but I don't think it needs to start as any coordinated effort either. schedule a single meeting. #sm120
@tamadear a little bit of "we've always done it," combined with "they might manipulate my data," I suspect. #sm120 @kenburbary
@dariasteigman fundamental issue IMO... there has to be a person willing to lead those disparate data collectors. If not, falls flat #sm120
@kenburbary we've had this convo a million times, I think. the breakdown happens b/c researchers dont talk to other researchers. #sm120
@tamadear @BrandonWaselnuk @kenburbary disconnect, IMHO, comes when market research shuns social data. not helpful. #sm120
@tamadear @kenburbary @BrandonWaselnuk completely agree. being "afraid" of numbers has no place. #sm120
Wanna thank @kenburbary for knowing which buttons to push that would pull me into #sm120. Good chat, all. Now, lunch. :)
@tamadear perhaps I'm crazy, but I don't think it needs to start as any coordinated effort either. schedule a single meeting. #sm120
@tamadear a little bit of "we've always done it," combined with "they might manipulate my data," I suspect. #sm120 @kenburbary
@dariasteigman fundamental issue IMO... there has to be a person willing to lead those disparate data collectors. If not, falls flat #sm120
@kenburbary we've had this convo a million times, I think. the breakdown happens b/c researchers dont talk to other researchers. #sm120
@tamadear @BrandonWaselnuk @kenburbary disconnect, IMHO, comes when market research shuns social data. not helpful. #sm120
@kenburbary @BrandonWaselnuk everyone is not a data analyst, nor should we be expecting that #sm120
@tamadear @kenburbary @BrandonWaselnuk completely agree. being "afraid" of numbers has no place. #sm120
@kenburbary we've had this convo a million times, I think. the breakdown happens b/c researchers dont talk to other researchers. #sm120
@tamadear @BrandonWaselnuk @kenburbary disconnect, IMHO, comes when market research shuns social data. not helpful. #sm120
@dariasteigman fundamental issue IMO... there has to be a person willing to lead those disparate data collectors. If not, falls flat #sm120
@tamadear perhaps I'm crazy, but I don't think it needs to start as any coordinated effort either. schedule a single meeting. #sm120
@tamadear a little bit of "we've always done it," combined with "they might manipulate my data," I suspect. #sm120 @kenburbary
Wanna thank @kenburbary for knowing which buttons to push that would pull me into #sm120. Good chat, all. Now, lunch. :)
@SteveMurthey whoops! #sm116 was last week. :) cc: @Marc_Meyer
@Marc_Meyer you're welcome, Marc. Thanks again for having me. It was fun as usual. #sm116
Thanks to @Marc_Meyer and @jasonbreed for letting me host another #socialmedia chat. Enjoyed it. #sm116
Ok folks... that's the end of our time today. appreciate you all jumping in on this topic. certainly interesting to me. #sm116
@techguerilla not Facebook, but users of Facebook tend to be more trusting. Or so Pew tells us anyway #sm116
It will be interesting to see if Facebook continues to build that trust between people (or companies) or new adds change that #sm116
@techguerilla my use case for your comment was a smaller b2b brand, but yeah, I think you are right #sm116
RT @TheTimHayden: @dariasteigman winner, winner, chicken dinner...OFFLINE! SM is merely an extension from/to offline. @chuckhemann #sm116
@techguerilla for all or the large enterprise? #sm116
+1 here my friend RT @TheTimHayden: @chuckhemann don't disregard the funnel fringe for the "select few". #sm116
RT @dariasteigman: @chuckhemann No different from offline. We count on brand evangelists to preach for us. #sm116
@webby2001 it isn't an either/or proposition, to be sure... Just trying to highlight that trust gets built in multiple ways. #sm116
Cheater ;-) RT @webby2001: @chuckhemann big and narrow suit different phases of the purchase behavior continuum. False choice ;) #sm116
And then we rely on those we've targeted for 1-to-1 to help us build trust with all? #sm116
So is what I'm hearing that we go big, and then narrow the funnel to a select few who build the conversation? Seems logical #sm116
RT @dariasteigman: @chuckhemann Mass message can work, but it has to foster conversation somehow (e.g., videos that go viral). #sm116
RT @techguerilla: @chuckhemann so again we end up at "advocacy marketing" being the true aim :) (did I just spin that to my mantra?) #sm116
Building a relationship (or trust I guess) with all is a nice thing to say, but scalability issues abound. #sm116
I've always thought that the headline about mass messaging being bad was WAY overblown. It can work. #sm116
RT @techguerilla: @TheTimHayden @chuckhemann Whats funny, is that successful FB mktg is really mktg to individuals *off* FB who then take story *to* FB #sm116
RT @TheTimHayden: @chuckhemann @techguerilla most SM efforts should start in focused passion points: forums, user groups....NOT mass "social" channels. #sm116
Q3: If the goal is developing trust (relationships) is it possible to mass message? Or does it have to be Brand-to-1? #sm116
RT @TheTimHayden: @chuckhemann @techguerilla most SM efforts should start in focused passion points: forums, user groups....NOT mass "social" channels. #sm116
@techguerilla depends. I've seen some user groups that have similarly strong connections between people. agree generally #sm116 @NealWiser
@NealWiser great point. which makes me wonder if the trust thing applies really only to person-to-person interactions #sm116
RT @NealWiser: @chuckhemann But the amount of "Trust" a brand can "Borrow" is dependent on your relationship with the referrer. #sm116
@NealWiser great point. which makes me wonder if the trust thing applies really only to person-to-person interactions #sm116
Q3 coming in a couple... #sm116
@techguerilla this is why I wonder why we don't look for opportunities within user forums. smaller, but more of a fit oftentimes. #sm116
@danperezfilms we all have them. what's yours? ;-) #sm116
@AndrewMueller both, actually. I've had many a connection start here and on FB. and many that have become VERY good friends. #sm116
RT @techguerilla: @chuckhemann Brands 'borrow' trust/influence in a social network for most part. FB provides better pool for that. #sm116
@AndrewMueller - Can't tell you the number of online connections that started there first. and became RL ones. #sm116
Good point raised by @ianrbruce - is it that Facebook just draws the more trusting people? #sm116
@TheTimHayden @webby2001 does mobile include tablets? just curious ;-) #sm116
Good point raised by @ianrbruce - is it that Facebook just draws the more trusting people? #sm116
@TheTimHayden indeed, but tends ot be an overlooked spot for market intelligence/engagement IMO #sm116
@TheTimHayden @webby2001 does mobile include tablets? just curious ;-) #sm116
@andrewmueller Professionally, I actually agree. I'm more trusting of that content. #sm116
@TheTimHayden indeed, but tends ot be an overlooked spot for market intelligence/engagement IMO #sm116
@andrewmueller Professionally, I actually agree. I'm more trusting of that content. #sm116
@techguerilla generally speaking, I think so. representative of nothing, but, how about the people with 5,000 connections there? #sm116
@webby2001 the inherent problem with having this conversation with other marketers, yeah. #sm116
I'm only thinking of user groups because it brings together like minds. Am I more willing to trust there than Facebook? Dunno #sm116
@webby2001 indeed. just thinking through whether the nature of FB interactions/the way the platform is built lends itself to that #sm116
There's one type of network I think we overlook when talking about building trust/understanding consumers. group forums #sm116
@dariasteigman would you agree, though, that the nature of FB's platform lends itself to deeper relationship building? #sm116
Q2: My initial reaction is that FB lends itself more to deeper interactions. Which builds greater trust. Yes? #sm116
There's one type of network I think we overlook when talking about building trust/understanding consumers. group forums #sm116
@dariasteigman would you agree, though, that the nature of FB's platform lends itself to deeper relationship building? #sm116
@dariasteigman would you agree, though, that the nature of FB's platform lends itself to deeper relationship building? #sm116
Q2: My initial reaction is that FB lends itself more to deeper interactions. Which builds greater trust. Yes? #sm116
Q2: If we believe in the research, is Facebook really the best platform to build trust with consumers? Can it happen elsewhere in SM? #sm116
RT @dariasteigman: We need to not extrapolate based on OUR behavior. As marketers, biz folk, we're using FB to understand FB. #sm116
Q2: If we believe in the research, is Facebook really the best platform to build trust with consumers? Can it happen elsewhere in SM? #sm116
Ok, question 2...which we've started to hit on... #sm116
@khuntley I agree, but think about how many FB friends you have now. Are you trusting all of the content they produce? #sm116
@RepuTrack it's true, but there are some brands that you love, no? Fiercely loyal? What if they hit you with content #sm116
@sonnygill agreed. same here. but, think about the looser connections there. are you less likely to trust their content? #sm116
Q2 coming.... which kind of feeds into some of the comments I'm seeing here. #sm116
@sonnygill but, if those people that I loosely connect with recommend something, I do feel like I would click. Is that trust? #sm116
@sonnygill I try and be selective with FB friends, but I'm not sure I'd categorize everyone there as a "friend" #sm116
The numbers are substantial. The research says FB users are 43% more likely to feel that people can be trrusted. That's big #sm116
The numbers are substantial. The research says FB users are 43% more likely to feel that people can be trrusted. That's big #sm116
RT @NealWiser: @chuckhemann I agree w/ Pew findings. ppl R more trusting on Facebook. I believe it's b/c they think they're in safe environment. #sm116
I guess what I'm getting at here is that Facebook "friends" may actually be more loose. Are you still trusting? #sm116
@TheTimHayden are you more trusting of brand messaging there if you get it via "friends?" #sm116
@sonnygill is it our cumulative actions that help build that trust? btw ppl in this case. or is it inherent in the initial connection #sm116
@sonnygill is it our cumulative actions that help build that trust? btw ppl in this case. or is it inherent in the initial connection #sm116
And, building on that, do your cumulative actions with friends there build trust? Or is it inherent when you connect w/ someone there #sm116
Think about why you are on Facebook. Is it to interact with brands? Build relationships with friends? #sm116
@TrentOstrander interesting. so you would be in contrast to the research then? you aren't a FB user that is more "trusting?" #sm116
@sonnygill expand on that... is it just because we are "friends" with people there that makes us more trusting? #sm116
@TrentOstrander interesting. so you would be in contrast to the research then? you aren't a FB user that is more "trusting?" #sm116
@kenburbary fair, but as @BarryBirkett just pointed out, are we more trusting? or less? #sm116
.@BarryBirkett excellent question, really. are people within social media more trusting? #sm116
@NealWiser just the first question - A new study from Pew says Facebook users are more trusting than other people, Agree?Why/Why not? #sm116
@kenburbary so, because you are friends with someone on FB and they reco something to you there, you are more likely to pay attn? #sm116
@dariasteigman I agree with you, but there are some who have 5,000 friends on FB. Is that even possible? Must be not as tight #sm116
Said another way, if a friend suggests a brand page to you are you more likely to accept? Because you trust that Facebook "friend?" #sm116
@sonnygill I think that's true, but if you're hit with a piece of brand advertising there, are you more trusting because it is FB? #sm116
There has to be something inherent in the nature of FB that makes us more trusting? Cause we know our friends aren't actually friends #sm116
RT @BarryBirkett: A1 - Btw the daily usage, trusting nature & need for support, ripe for brands w/ right approach - prob solvers?. #sm116
@kenburbary yeah, agree it can extend and that the relationships need to be earned. #sm116
RT @BarryBirkett: A1 - Btw the daily usage, trusting nature & need for support, ripe for brands w/ right approach - prob solvers?. #sm116
@dariasteigman is there something about the premise of FB that lends itself to being a place where people trust "more?" #sm116
@dariasteigman that's what I've been wondering since I read the research. are we just more trusting of our friends? #sm116
@dariasteigman that's what I've been wondering since I read the research. are we just more trusting of our friends? #sm116
Q1: Feels like we've known for a long time that FB was a powerful connecting force. But, is that applicable to brands? #sm116
First Q: The Pew study says Facebook users generally trust more. What does that mean for Brands? #sm116
12pm ET means it's time to get started. Lets rock and roll. talking about building trust through SM this week. #sm116
If you're joining us for this week's #socialmedia chat, you should check out this research from Pew http://bit.ly/jNA6PB #sm116
Kicking off #sm116 in about 10 minutes. Talking about building trust through social. based on some new research from Pew. Join us?
RT @Marc_Meyer: Program note: @ 12 EST @chuckhemann hosts a #socialmedia tweetchat on Building relationships-choosing your Soc. Nets #sm116
RT @jasonbreed: Chat w/ #Edelman's @ChuckHemann at noon ET on Building Relationships through Trust Online http://hashtagsocialmedia.com/blog/ follow #sm116
RT @jasonbreed: Chat w/ #Edelman's @ChuckHemann at noon ET on Building Relationships through Trust Online http://hashtagsocialmedia.com/blog/ follow #sm116
Talking about building trust using social networks today during #sm116. Impetus was this new Pew research http://bit.ly/l5l0xe join us?
Hosting #sm116 tomorrow on building trust and relationships online. Hope you can join us tomorrow. Some reading http://bit.ly/l5l0xe
Hosting #sm116 tomorrow on building trust and relationships online. Hope you can join us tomorrow. Some reading http://bit.ly/l5l0xe
Talking about building trust using social networks today during #sm116. Impetus was this new Pew research http://bit.ly/l5l0xe join us?
With her fancy new title ;-) RT @Marc_Meyer: Don't forget at 12 noon EST @tamadear hosts todays 115th #socialmedia tweetchat #sm115
RT @Marc_Meyer: 15 minutes till .@jasonfalls enlightens us for our 114th #socialmedia tweetchat on the murky side of social measurement #sm114
RT @Marc_Meyer: .@jasonfalls & I brewed todays #socialmedia tweetchat topic from a mustread post from @webby2001 http://bit.ly/kb5gim #sm114
RT @Marc_Meyer: .@jasonfalls & I brewed todays #socialmedia tweetchat topic from a mustread post from @webby2001 http://bit.ly/kb5gim #sm114
@Marc_Meyer @techguerilla I'm intentionally staying away from this convo. I get sucked in and then cant get out #sm111
RT @kenburbary: RT @Marc_Meyer: Is Twitter overrated? Has it jumped the shark? Lets all weigh in at 12 EST for #sm107 with your host .@jaybaer #socialmedia
RT @Marc_Meyer: In 10 minutes we roll out todays #socialmedia tweetchat with a sage veteran of the Agency world @hankwasiak Tune in at #sm77
@JGoldsborough @prtini wish I wouldve caught it earlier! Talked about it during #sm75, but by no means answered all the ?s about influence
@JGoldsborough good crossover topic from this morning's #sm75 chat! #pr20chat
Phewwwwww...after all that tweeting I need to return to my beer. Thanks again @Marc_Meyer and @jasonbreed! #sm75
@jasonbreed - thanks a bunch for having me, Jason. Enjoyed it. Love having some open ended questions to think about. #sm75
@brianreid back to vacation. and yes, a dozen. #sm75
@TomMartin thanks, Tom. Glad you could stop by. Have to share some more FireFly at some point soon! :-) #sm75
@AppleBoxStudios thanks, much. And thanks for lending your perspective. #sm75
@Marc_Meyer Thanks, Marc. Hope everyone had as much fun with it as I did. Thanks again for having me! #sm75
I think @techguerilla influenced me during this chat. Subscribe to his Posterous feed when you get a second. http://bit.ly/bIMUUu #sm75
@brianreid never underestimate the value of cold beer, and good discussion. #PRProfessionFTW #sm75
Have to say that this chat was a blast. You all influenced me to think more about influence v. popularity :) #sm75
@TomMartin awesome. thanks, tom. been looking for more of those folks to follow. #sm75
@techguerilla @kamichat awesome ones. Thanks! Who else? Who influences you? Preferably not someone we'd call an "A-Lister." #sm75
OK... Q5: Who influences you? Try to give us someone in this world we WOULDNT consider an "A-Lister." #sm75
@techguerilla ah, well, crap. I should've known :-) #sm75
HA! RT @kseniacoffman: @chuckhemann Q4: FC influence project? Gave me a reason *not* to follow ppl... #sm75
@techguerilla can't remember who raised it earlier, but that's a critical point. Long-term vs. short-term influence. #sm75
Q5 coming in a second... a nice, light one to close out the chat :-) #sm75
@KellyeCrane a truly excellent point there. #sm75
@ckieff @marc_meyer yep. Totally. if the goal was to reach A-listers/the echo chamber. they definitely influenced :-) #sm75
@tamadear Not to mention that chances are good I would've been influenced by an individual sharing. Despite the project. #sm75
@techguerilla but, perhaps the echo chamber crowd is their audience. Dunno. #sm75
@techguerilla you think? Dunno. I saw it more of a popularity contest among echo chamber participants than anything else. #sm75
@tamadear my fundamental issue with those kinds of projects is that it's ONLY the echo chamber who knows about it. #sm75
@techguerilla yep. which is why it feels like they did well at defining who's popular. NOT influential. #sm75
@techguerilla yep. which is why it feels like they did well at defining who's popular. NOT influential. #sm75
@TomMartin good point. My own sense is that they were out to define popularity. not influence. And you're right. a shame. #sm75
@tamadear I figured we couldn't talk influence and popularity without talking about FC right? :-) #sm75
@EJEllisTweets totally. Would never argue that large reach isn't meaningful. Just needs some context (relevance). #sm75
ok.. Q4: Everyone knows about the Fast Company Project. What did they do well/not well in defining influence/popularity? #sm75
@tamadear further emphasizing the importance of a human element. yep. #sm75
So relevance means little? All about network size? RT @Marc_Meyer: To me "old media" is about who screams loud early and often...#sm75
@kenburbary if that wasn't a long tweet, I'd be RT'ing. Value is in the analysis. NOT the tool/numbers. #sm75
@brianreid raises an interesting question about how "old media" figures into this equation. #sm75
@brianreid Hey Brian! welcome to the party. #sm75
@techguerilla Yeah, which is why one should never base influence on what that tool, or any other publicly avail on the Web is giving #sm75
Q3: most want the biggest reach. Perhaps the old media model encroaching? #sm75
Q3: Kind of amazing we all agree on importance of relevance. Can tell you thats not always the case outside the echo chamber. #sm75
Q4 coming up soon... and it's one I'm sure you haven't talked about a million times already ;-) #sm75
@dariasteigman What some algorithms do well is tease out people who are relevant, and do reach a large audience at the same time #sm75
@themaria totally agree. That's why I'm saying you'd want to introduce a human element. #sm75
@kenburbary such a hater, Burbary ;-) #sm75
Q3: some good ideas on defining relevance. You wouldn't want to be as simple as # of related posts vs. non-related? #sm75
Q3: no matter how many metrics you apply, you still need someone to apply an eye test. #sm75
Q3: Right on the mark, I think. It's important that defining influence/relevance doesn't become fully automated. #sm75
@kenburbary oh, totally agree. Which is why I'm not placing weight on available tools out there right now #sm75
@themaria that's true. but, what I'm trying to tease out is how are you defining the person's relevance? Through metrics? What? #sm75
@buona_vita we're talking about influence and popularity. join in! #sm75
@kenburbary I think you can build a pretty static algorithm, but tweak certain metrics based on campaign goals. #sm75
Q3: To further expand on that, it's important to find people who are relevant. but how? metrics? what else? #sm75
Q3: Obviously important to define the goals. Then define metrics. How does relevance play in influence/popularity? #sm75
OK... here comes Q3. Since @techguerilla already t'ed it up :-) #sm75
@techguerilla AH HA! Did you have access to my questions ahead of time? ;-) #sm75
@tamadear totally agree. it's why I think defining metrics of influence (and popularity) are mission critical. #sm75
Q2: it's ultimately about defining who is influential. but then defining what behavior you want to influence. then apply metrics. #sm75
@primedayton inbound links, shares, bookmarks. couldn't it be said that just by subscribing that person is influencing me? #sm75
@kenburbary agreed. influence algorithms are hard. but, they can be tailored to specific campaigns. #sm75
@kenburbary perfect examples. If I'm linking to content, sharing content. Couldn't it be said that the person is influencing me? #sm75
@primedayton it's a fair point. but there are certainly measures of influence that are harder. #sm75
@StephanieSAM totally true. gonna get there in a second (relevance) :-) #sm75
Defining these 2 words through metrics is where they interlace. We need network size to reach a large audience (popularity) #sm75
@kenburbary @techguerilla does depend on goals. and cause of action is certainly one. What else? #sm75
RT @EJEllisTweets: It's important to distinguish the act of influencing from the opp to influence. 2 different metric results. #sm75
Q2: These terms need parameters. what metrics would you use to define influence? popularity? #sm75
Q2: These terms need parameters. what metrics would you use to define influence? popularity? #sm75
@ckieff sure, but I'd say Tiger is pretty unpopular among a segment of the population. But he still influences the golfing world. #sm75
@kenburbary bingo. which leads into the second question :-) #sm75
Q2 coming up in a couple of seconds...good discussion so far. #sm75
Add Tiger Woods to that mix. RT @techguerilla: @AppleBoxStudios @ckieff so Saddam wasn't influential #sm75
@ckieff Tiger Woods. #sm75
Q1: think it's important to point out that just because someone has a bunch of followers/readers doesn't = popularity. #sm75
Q1: Seems like most are agreeing that popularity feeds influence. But, I think there's one missing component to that equation #sm75
@dariasteigman plenty of people are listening to him. It's just not us who feed the echo chamber. #sm75
@kenburbary true, but I think there's plenty of quantitative aspects to influence as well #sm75
RT @techguerilla: @chuckhemann but just b/c you can use popularity *for* influence doesn't make them equivalent #sm75
@techguerilla if you're influencing using popularity alone is your potential audience smaller? #sm75
@dariasteigman true, but I think our experience in this world would suggest that #s often do = influence. Rightly or wrongly. #sm75
@techguerilla differing from popularity how? If I'm popular, I can influence right? If I'm a brand, which person am I looking for? #sm75
Q1: Unfortunately, popularity most often is #'s driven. #sm75
Q1: Always interesting our drive for numbers. Think it's critical to know that influence is not always #'s driven. #sm75
Q1: how would you define influence? How does it differ from popularity? #sm75
Hey Folks - ready to get rolling. Influence and popularity are two of my favorite subjects. With that..question #1 #sm75
@TeresaBasich it 100% is, particularly for a brand. Behaviors are always measurable. #sm75
@TeresaBasich I suppose there's value in what tools like Klout are measuring. Rather create my own metrics, quite frankly. #sm75
getting pumped for the chat today! #sm75
@TeresaBasich definitely some value there. they feed each other. That said, I think we're looking for ability to influence in SM #sm75
shoveling in some lunch before #sm75. We're talking popularity and influence today
RT @jasonbreed: Going to be great convo today at #sm75. @chuckhemann hosting: Popularity vs Influence. Which do you want? Join us noon EST today.
RT @Marc_Meyer: FYI Tomorrows #socialmedia tweetchat hosted by @chuckhemann focuses on popularity & influence in social media. #sm75
RT @jasonbreed: Going to be great convo today at #sm75. @chuckhemann hosting: Popularity vs Influence. Which do you want? Join us noon EST today.
RT @Marc_Meyer: FYI Tomorrows #socialmedia tweetchat hosted by @chuckhemann focuses on popularity & influence in social media. #sm75
RT @Marc_Meyer: Reminder: .@kanter hosts tomorrows #socialmedia tweetchat. Topic ? "Impact of social media in the non-profit world" #sm73
RT @Marc_Meyer: Reminder: .@kanter hosts tomorrows #socialmedia tweetchat. Topic ? "Impact of social media in the non-profit world" #sm73
Should be fun! RT @Marc_Meyer: Upcoming hosts for #socialmedia tweetchats: @jaybaer, @cbensen, @kanter, @kamichat, @chuckhemann #sm69
RT @Marc_Meyer: At 12 EST, @kenburbary hosts our #socialmedia tweetchat. Topic: SM Data Mgmt. - Privacy, Security & Retention #sm64
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @Marc_Meyer: FYI Today at noon est, @bethharte leads a #socialmedia tweetchat on social media mktg. vs. traditional mktg. #sm54
RT @daveyarmon: Good read: @prnewser intvu w/ Newell Rubbermaid #socialmedia exec @bwdumars http://bit.ly/bmdOIo
RT @Marc_Meyer: At noon EST we welcome @comcastcares as our host of the 50th session of hashtag #socialmedia-Topic? SM & Cust. Svc. #sm50
RT @kenburbary: List of listening/monitoring/analytics tools that can help get started in social segmentation - http://bit.ly/iewwR #sm48
RT @kenburbary: List of listening/monitoring/analytics tools that can help get started in social segmentation - http://bit.ly/iewwR #sm48
RT @arikhanson: Nice: @kenburbary is @marc_meyer 's guest on today's #socialmedia chat. Tune in if you have time. Ken knows his stuff. #sm48
RT @Marc_Meyer: FYI- 2day at 12 EST we have @kdpaine talking about the big white elephant in the room-sentiment analysis in #socialmedia #sm47
RT @abarcelos: RT @Marc_Meyer: Next weeks host for #socialmedia tweetchat will be @shelisrael #sm43
@Marc_Meyer if you're thinking about traditional monitoring like some think about SM monitoring, then yeah (though not many are). #sm43
@Marc_Meyer if you're thinking about traditional monitoring like some think about SM monitoring, then yeah (though not many are). #sm43
@Marc_Meyer could you clarify that? Not entirely sure what you mean. Taking a SM listening strategy and apply to traditional? #sm43
@Marc_Meyer @jasonbreed kudos to you guys on the #socialmedia discussions. always valuable stuff flowing from the convos
@Marc_Meyer @jasonbreed kudos to you guys on the #socialmedia discussions. always valuable stuff flowing from the convos
RT @Marc_Meyer: I think Listening was the new black in 2009. Doing something with that listening needs to be the new black in 2010 #sm40
Check out the Community Managers Twitter list I've added to Listorious http://bit.ly/7Ef84z #socialmedia #community
RT @kdpaine: RT @charleneli: John Hayes, CMO Amex : "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
@Marc_Meyer @edwardboches by agencies do you mean marketing/ad shops? or PR? think there might be a difference #sm37
headed to the bank and then lunch w/ @lfine. Enjoy @jacobm 's #socialmedia chat. gonna be a good one.
make sure you check out today's ROI discussion w/ @jacobm at noon. #socialmedia.
RT @Marc_Meyer: I cringe when I hear, "First, you need to start a blog"...Uh no. ... #socialmedia - you still hear that?
RT @Marc_Meyer: I cringe when I hear, "First, you need to start a blog"...Uh no. ... #socialmedia - you still hear that?
RT @TDefren: @jasonbreed I think SM has given PR pros more exec access than in the past #socialmedia - definitely
@TDefren ultimately, an internal champion needs to emerge for SM to cascade right? Does it matter if its PR is the question? #socialmedia
@TDefren ultimately, an internal champion needs to emerge for SM to cascade right? Does it matter if its PR is the question? #socialmedia
@TDefren does there need to be a "pecking order?" if we preach integration shouldn't all be equal? Or too Utopian a POV? #socialmedia
@kenburbary great work, Ken. thanks @jasonbreed and @Marc_Meyer for these chats. great insights. #socialmedia
@kenburbary I'd also recommend checking out the case studies from @radian6. Good detail on how SMM was used http://bit.ly/Yst8e #socialmedia
@hacool it isn't that traditional monitoring can't be used for similar purposes. it just isn't often. Need to educate a little #socialmedia
@kenburbary part of the #socialmedia monitoring funding issue is that we've always used trad. mon. as a tactical exercise. not strategic
RT @KeithBurtis: #socialmedia monitoring has no value without action or beneficial insights, takes manpower as the organizaton grows
@TomMartin good point. I'd say longitudinal tracking is pretty much essential. #socialmedia
@kenburbary I just can't envision a large multinational piecing together SMM through free tools. Doesn't seem to be possible #socialmedia
@kenburbary I'm beginning to think the social web is too vast to try and piece it together through free tools #socialmedia
@JoeKikta yeah, I agree with @rhappe. Focusing SMM efforts is critical because most don't have resources to do all #socialmedia
@Marc_Meyer to Ken's point, part of the issue is that we often approach SMM from too broad a perspective. #socialmedia
@kenburbary agreed. there's tremendous opportunity to more narrowly define listening. #socialmedia
@kenburbary whether or not the person doing the talking is "influential." Are there potential crises? #socialmedia
@kenburbary whether or not the person doing the talking is "influential." Are there potential crises? #socialmedia
@kenburbary experiences with your stores/products (good/bad), whether they are looking for something from you #socialmedia
RT @Marc_Meyer: FYI Next weeks #socialmedia host is @scotthepburn - Scott will kill...obviously
@dc2fla for sure, which is why I like @Marc_Meyer's comment about meeting in the middle #socialmedia
@dc2fla sure... but it isn't going to be on the radar for the top unless the bottom and middle put it there #socialmedia
@Britopian @Marc_Meyer call me crazy, but doesn't SM ultimately have to be a bottom up process? Can't be top down right? #socialmedia
@Marc_Meyer well if you're planning something externally, you aren't going to have better brand ambassadors than your own peeps #socialmedia
RT @Marc_Meyer: @Britopian Thats a great point Rt: "If an org is not ready internally, they won't be ready externally" #socialmedia
@jasonbreed @Marc_Meyer nice job w/ #socialmedia again gents.
@sonnygill @DavidSpinks Yeah, I think we do. it's a little more difficult when you're talking about individuals #socialmedia
@DavidSpinks @sonnygill doesn't this go back to David's post a while back though? How do you gauge honesty over a soc net? #socialmedia
@DavidSpinks @sonnygill doesn't this go back to David's post a while back though? How do you gauge honesty over a soc net? #socialmedia
@rebeccawissler or is the relationship building here just another word for lead gen? You say tomato, I say tomatoe #socialmedia
@Marc_Meyer harder in the respect that most people are distrusting? harder in what respect? #socialmedia
@chrisbrogan @Marc_Meyer question though is most don't always know if someone is listening. How do you make that known? #socialmedia
@Marc_Meyer by lead gen we mean targeting? Or do you mean actual engagement? #socialmedia
@Marc_Meyer I'll be in attendance! Looking forward to it #socialmedia
RT @kamichat: People working for the brand should resonate the brand promises and values and shouldn't try to be SM Rockstars #socialmedia
@RichardatDELL real problem with personal branding, at least IMHO, is that you are in theory overshadowing the brand u work for #socialmedia
@Marc_Meyer @arikhanson @jasonbreed thanks, Arik. Great job! thanks to Marc and Jason for putting these on. great stuff. #socialmedia
@wvpmc everybody has their own stages, but i'd say education, monitoring, developing goals/objectives, engage, measure #socialmedia
@CubanaLAF I was going to go with the music they played when Darth Vader came into the room. #socialmedia
RT @Marc_Meyer: @chuckhemann Love this.... "Listening is forever" and Now is gone...thanks @geoffliving #socialmedia
@Marc_Meyer indeed. that has more to do with our mindsets as pros than anything else #socialmedia
@Marc_Meyer @kenburbary perhaps then the real issue is educating C-level folks about the stages that come before it? #socialmedia
@Marc_Meyer @kenburbary so like 30 seconds ago? ;-) #socialmedia
@arikhanson @sonnygill there isn't a timeline. it should last forever. #socialmedia
@arikhanson yep. If engagement is the ultimate end goal, we recommend 30-60 days. otherwise, listening is forever. #socialmedia
@Marc_Meyer @kenburbary we're often in a hurry to get our bosses to start engaging as quickly as possible. i'm just as guilty #socialmedia
@arikhanson I think it's realistic to expect education, testing on your own, monitoring, goals/strategy, then MAYBE engaging. #socialmedia
@kenburbary indeed. I think we're hoping these co's go from zero to engagement in 3 seconds. not realistic IMO #socialmedia
@arikhanson does help if C-Suite is already engaged, but show them chatter about them on soc. nets and they get interested. #socialmedia
@jw_social1 what's that? experiment? not sure the size of company really matters in that. #socialmedia
@jw_social1 what's that? experiment? not sure the size of company really matters in that. #socialmedia
@DavidSpinks excellent point. the only way many of us learned was by doing. #socialmedia
@arikhanson indeed. so lets monitor for them. quickest way to get them to pay attention is to show some chatter. #socialmedia
@Marc_Meyer finding those stakeholders is key . w/o that, tough sell. need to show execs people are talking about them too #socialmedia
@arikhanson the only way you'd know is by monitoring, which is another issue. Many B2B'ers aren't even doing that #socialmedia
@arikhanson @Marc_Meyer not sure it's 100% generational either. the real disconnect is how do you reach b2b stakeholders here #socialmedia
@GeoffLiving @GeoffLiving seems to me that it is as much employees prob to get over that fear as mgmt helping them #socialmedia
@GeoffLiving @TomMartin getting mgmt to convey that msg is important, but employee screw ups have been VERY public #socialmedia
sorry I missed the #socialmedia unpanel, but Saigon was calling my name. had some of their coffee in @Kevin_Hignett's honor.
@davidalston "forcing" a cultural shift wont work. over the long-term it will happen naturally as workforce grows younger #socialmedia
RT @davidalston:RT @jasonbreed: Set up a Listening Grid, join #socialmedia UnPanel event 2day noon EST w @davidalston http://bit.ly/vGakP
RT @dirkmshaw: Measuring brand awareness & sentiment thru #socialmedia http://bit.ly/O1gEI - interesting questions at the end, Dirk
RT @davidalston:RT @jasonbreed: Set up a Listening Grid, join #socialmedia UnPanel event 2day noon EST w @davidalston http://bit.ly/vGakP
RT @dirkmshaw: Measuring brand awareness & sentiment thru #socialmedia http://bit.ly/O1gEI - interesting questions at the end, Dirk
kudos to @Marc_Meyer , @JasonFalls and @jasonbreed for today's #socialmedia discussion. fantastic stuff
@JasonFalls like with individuals, some members of the community come and go. focusing on expanding the network is critical #socialmedia
@dannybrown you would ultimately hope that the audience is asking things of you, not just talking about you, no? #socialmedia
@dannybrown @JasonFalls seems to me that if your goal is to engage customers, than a secondary goal should be engaging you back #socialmedia
@Marc_Meyer he is a good example, right on #socialmedia
@JasonFalls if a brand is engaging folks here, it's gr8 to know their name. danger lies when we forget the co. they represent #socialmedia
@JasonFalls if you are working to humanize the brand, danger lies when you lose sight of the brand's interest to promote you #socialmedia
@JasonFalls to be in, you have to humanize that which is inanimate. brands are things. ppl want to interact with ppl not things #socialmedia
RT @Marc_Meyer:Todays #socialmedia Unpanel is about how Brands get in network with their customers. the host? @jasonfalls Join us at noo ...
@dannybrown some good and some bad with crisis plans, but many make War & Peace look like a short story #socialmedia
@juliewright about all you can do is show examples of companies who have handled it badly and others well. #socialmedia
@Marc_Meyer well, I get shot down on this point in basically every meeting, but I think it's bad. though at least its something #socialmedia
@allanschoenberg @dannybrown agreed with Allan on that. someone needs to be at least monitoring/trained to respond #socialmedia
@thebrandbuilder there's always going to be a chunk of co's that are embarrassed into action IMHO. #socialmedia
@juliewright without that, the response to a flare up here is likely to be shaped by traditional media experience. #socialmedia
@thebrandbuilder they should be receptive, but there's a feeling of "why does it matter" at that level #socialmedia
@dannybrown real problem from a crisis team standpoint that I see is lack of dedicated person to SM in most orgs #socialmedia
@dannybrown granted, rules are different here than traditional space, but at least that person would have some perspective #socialmedia
@dannybrown is the question on crisis comms teams for SM? if so, wouldnt the team be similar to a general crisis team? #socialmedia
