@marc_meyer As always thanks for another wonderful installment and @techguerilla it's great to talk with you again. #sm111
@rdlesstkn it seems that way, but the case studies show that celebrity endorsements in SM have small real value in driving sales. #sm111
RT @andrewmueller: A general influence measure is useless #sm111 I agree.
@techguerilla I'd trust Lada Gaga's opinion on music but not on technology. Influence only matters in given areas. #sm111
My issue with Klout is someone with 500 and 5500 followers can have the same score. Doesn't help me identify influencers IMHO #sm111
My issue with Klout is someone with 500 and 5500 followers can have the same score. Doesn't help me identify influencers IMHO #sm111
RT @neicolec:Klout is just the beginning. Too simplistic to be useful for a business trying to decide which influencers to work with. #sm111
RT @neicolec:Klout is just the beginning. Too simplistic to be useful for a business trying to decide which influencers to work with. #sm111
RT @techguerilla: If you have too large a pool of 'prospects', then applying influence scores to help narrow down that pool is useful #sm111
@socialsteve no it's #SM95
RT @kenburbary: 10 minutes until we kick off #socialmedia chat. "How to plan a global social media initiative" - http://bit.ly/i3D3tK #sm95
RT @Marc_Meyer: Today at noon EST @awsamuel hosts our 93rd #socialmedia tweetchat. The Topic? Coping with online distractions. #sm93
RT @Marc_Meyer: Here is the transcript from @jasonfalls #socialmedia tweetchat http://hashtagsocialmedia.com/event/91 #sm91
#Sm91Thanks to @JasonFalls for a great Tweetchat- oh yea, @Marc_Meyer @jasonbreed had something to do with it too.(lol) #sm91
@martinjason There is no one answer for that question. Google FB privacy breaches #Facebook #sm91
@martinjason There is no one answer for that question. Google FB privacy breaches #Facebook #sm91
RT @Twylah: Maybe naive, but..what about elucidating intentions: we need to sell xyz data in order to provide you with this free service. #sm91
@jasonbreed I think that's most important. FB has serious problems reporting data to advertisers and still grows fast. #sm91
RT @jasonbreed: Consumers need to vote w/their wallets when data is Mis-used. Facebook's privacy history is suspect yet they continue to grow #sm91
RT @jasonbreed: Consumers need to vote w/their wallets when data is Mis-used. Facebook's privacy history is suspect yet they continue to grow #sm91
@KellyatHSP but do you use Loyalty program cards at the supermarket? #Sm91
RT @Marc_Meyer: @ckieff The question to privacy is when do you actually start to care? When it directly affects us & no other time. #sm91
Did anyone here stop visiting LifeHacker, Gawker, etc. due to their privacy breach? What do you actually care? #Sm91
@tom8williams @Scobelizer talks about it frequently. :) #sm91
RT @Marc_Meyer: The irony in all of this? Every one of us salivates over data rich reports...#sm91
@tom8williams I believe that used to be Microsoft's blogging policy. but was changes a few years ago. #sm91
@JasonFalls what about passive collection like cookies etc. There's no opt-in involved. What do you do about that? #sm91
problem is you can't list all of the uses of the data in a couple of paragraphs it's not realistic. #Sm91
problem is you can't list all of the uses of the data in a couple of paragraphs it's not realistic. #Sm91
RT @Garmoe: Funny thing is, often it's banks – still one of America's most trusted institutions, that sell your data over and over again. #sm91
RT @martinjason: @JasonFalls Would a fun, creative video demo-ing how privacy impacts user make it more understandable and more often viewed? #sm91
RT @martinjason: @JasonFalls Would a fun, creative video demo-ing how privacy impacts user make it more understandable and more often viewed? #sm91
@mhandy1 read a little more about behavioral targeting then you'll get it. It's very scary. #sm91
@Twylah @mhandy1 Every web page I visit with multiple ads collects data on me in multiple places. Who can control that? #sm91
@Twylah @mhandy1 Every web page I visit with multiple ads collects data on me in multiple places. Who can control that? #sm91
@ken_rosen But there aren't any serious repercussions for data breaches. Do you remember last big one? I don't. #Sm91
@mhandy1 It's similar because multiple companies keep copies of your records, every purchase, website visited, etc. #sm91
@mhandy1 How can you ensure privacy of your medical records? They exist in multiple doc's offices. It's not just my responsibility #sm91
Should we be concerned that Apple pulled the WikiLeaks app from the ITunes Store? How many know of other way to get an iphone app? #sm91
@TomMartin did you see the WSJ article on app privacy? http://on.wsj.com/hDR1YO #sm91
RT @TomMartin: @Marc_Meyer privacy is what we trade for access to free apps, sites, etc. #sm91
@TomMartin did you see the WSJ article on app privacy? http://on.wsj.com/hDR1YO #sm91
RT @TomMartin: @Marc_Meyer privacy is what we trade for access to free apps, sites, etc. #sm91
Read this article from WSJ on data collection by popular mobile phone apps http://on.wsj.com/hDR1YO @mhandy1 #sm91
@cariofthevalley I disagree, Govt is the only authority capable of making business respect privacy. Self regulation doesn't work. #sm91
@cariofthevalley I disagree, Govt is the only authority capable of making business respect privacy. Self regulation doesn't work. #sm91
RT @MikeFraietta: I assume all that I share is being used. Opening my laptop is my "opt-in". #sm91
RT @C_Pappas: After they provide their information, the follow-up email or landing page should set the tone for expectations #sm91
RT @C_Pappas: After they provide their information, the follow-up email or landing page should set the tone for expectations #sm91
RT @JasonFalls: Facebook is a prime example. Their default settings were too open for many. Businesses can't afford to make that judgement. #sm91
RT @JasonFalls: But I think the current state of affairs is that businesses aren't proactive ENOUGH about communicating what they use and why. #sm91
RT @JasonFalls: I think businesses are obligated to proactively communicate what info they gather and for what reason, plus give you an opt out path. #sm91
RT @JasonFalls: 1st question for #sm91, then I'll offer my thoughts: What is a business's obligation with a consumer's digital right to privacy?
@JasonFalls hmmm, you're not showing up in the TweetChat for #SM91
RT @JasonFalls: Facebook is a prime example. Their default settings were too open for many. Businesses can't afford to make that judgement. #sm91
RT @JasonFalls: But I think the current state of affairs is that businesses aren't proactive ENOUGH about communicating what they use and why. #sm91
RT @JasonFalls: I think businesses are obligated to proactively communicate what info they gather and for what reason, plus give you an opt out path. #sm91
RT @JasonFalls: 1st question for #sm91, then I'll offer my thoughts: What is a business's obligation with a consumer's digital right to privacy?
@JasonFalls hmmm, you're not showing up in the TweetChat for #SM91
But seriously, @JasonFalls is talking about transparency in social media. Follow #sm91
Can't wait for Tweetchat with my buddy @JasonFalls at noon. (I'm gonna heckle. Hee, hee don't tell him.) #sm91
@ajmunn Feeling's mutual. #sm86
@ajmunn Feeling's mutual. #sm86
RT @jasonbreed: @marc_meyer & I certainly appreciate all our advocates too! Big shout out to all of you as well #sm86
t@MarketingAtom @cr8tivejen @ScottHepburn @JoeKikta @JessicaGottlieb @dariasteigman @sharonmostyn #sm86
Thank you everyone for allowing me to ramble on today. I thoroughly enjoyed it. #sm86
RT @jasonbreed: Remember the full transcript is here http://hashtagsocialmedia.com/event/86 so is the BigFollow and Embed features too #sm86
@marketingatom Yes but a measure of your status in SM will be how soon you have your Facemail invite. Regardless if it sinks or swims #sm86
RT @ajmunn: Make it easy. Have bite sized content that can travel accessible to them. #sm86
RT @marketingatom: Zappos gave me upgrade to 2 day shipping when buying pair of shoes 4 no reason but being a customer. Havent forgot #sm86
@jgombita Oh, understood. It depends on your audience. Microsoft Xbox support remarked how their searches have lots of "bad" words #sm86
For example, most SM Mavens today would kill for an invite to FaceMail. That's a great way to reward your advocates. #sm86
RT @marketingatom: @IpsosVantis early access is a great way to make them feel special and exclusive. good. #sm86
RT @IpsosVantis: We get them involved in testing/betas @marketingatom RT Mavens like badges, lofty titles, reward status ex: 4sq badg #sm86
@toddysm no prob Todd, read the transcript after the end. #sm86
RT @jasonbreed: @ckieff do unexpected to those with potential. make them advocates b4 they know they are much like #Rogersmithhotel #sm86
@toddysm no prob Todd, read the transcript after the end. #sm86
RT @jasonbreed: @ckieff do unexpected to those with potential. make them advocates b4 they know they are much like #Rogersmithhotel #sm86
@marketingatom In B2B you help them demonstrate how they are saving the company money/time/expense. Illuminate the benefits 1by1 #sm86
RT @ajmunn: Right. Many ways 2 motivate advocates Demonstrating their special relationship can be powerful motivator #sm86
Other ideas for activating advocates? (easier to type than to say out loud) #sm86
RT @neicolec:My suggestion for getting the ball rolling with B2B advocates: make them look good. Highlight them & their biz via social #sm86
@paulgailey Yes advocates will work for rewards but ideally you will find them willing to work because they have ROI 4 themselves. #sm86
RT @ajmunn Having a content strategy is a good start #sm86 Will ensure content resourced, measured & targeted towards audiences #sm86
The last trick to remember with advocates is that they are the 9% and 1% of the 90-9-1 equation. 90% of the audience is silent. #sm86
@jgombita Yes transparency helps a great deal with advocates. #sm86
RT @Worob: Size Doesnt Matter. Having An Engaging Company Fanbase & Community Does. http://bit.ly/6oah44 #sm86 #pr #sm #sm86
If you try to force them to carry your message it doesn't sound genuine to their audience and loses all of it's strength. #sm86
One important thing, you ENABLE your advocates to carry your message. You can't make them do it. #sm86
Yes creating a targeted gated community is one way to gain and hold advocates. FB Secret Group is very easy now. #sm86
RT @IpsosVantis: We test communications messaging in products and WOM and buzz meter scores show what offerings will do well in WOM #sm86
RT @IpsosVantis: We test communications messaging in products and WOM and buzz meter scores show what offerings will do well in WOM #sm86
RT @marketingatom: Q3.I would do a private twitter account with special links to relevant updates that they could share.Only 4 mavens. #sm86
@jgombita LOL- it's a twist on the concept! But an improvement I hope. #sm86
RT @JoeKikta: Think about whats in it for them. Is there value for them to spread the word? ** WIIFM is my most important key! #sm86
If you can't make your message interesting and informative (soda pop) then make it fun and entertaining. #sm86
RT @dariasteigman: Q3. Give them reasons. The Coke FB page is brilliant b/c it enables the community to be in charge. #sm86
RT @cr8tivejen: Physically carry = easily portable content. WOM carry = share personality, humor, or value. RT @ckieff: re: Q3 #sm86
A3: One simple way to get them to carry your message is to give them good worthwhile info they can't get elsewhere. #sm86
RT @cr8tivejen: Physically carry = easily portable content. WOM carry = share personality, humor, or value. RT @ckieff: re: Q3 #sm86
The goal is to get your advocates to carry your message, how do you do that? #sm86
@sharonmostyn which is why you need to go to the community of the advocate. #sm86
Q3: Having identified advocates, and built a relationship with them, how do you enable them to carry your message? #sm86
RT @paulgailey: thats so important as people are dead reluctant to exit their social comfort zones #sm86
@BeverlyWilshire surprisingly most disgruntled are thrilled when a brand responds to them. It's very effective #sm86
RT @paulgailey: thats so important as people are dead reluctant to exit their social comfort zones #sm86
If your business is tweeting as simply a business, with no personality, no heart, no soul- then advocates will find it insincere. #sm86
@BeverlyWilshire surprisingly most disgruntled are thrilled when a brand responds to them. It's very effective #sm86
If your business is tweeting as simply a business, with no personality, no heart, no soul- then advocates will find it insincere. #sm86
You can't be everywhere, but you must be everywhere your advocates are. #sm86
RT @sharonmostyn: @dibbler46 "Fish where the fish are!" Much easier than making them come to you! #sm86
RT @neicolec: Finding where advocates are is important to reach them, and also to understand their social goals in community/context. #sm86
RT @CoryOBrien: #SM86: Give advocates tools make their job easier. Great example is what Bose did w/ their headphones. Gave gift cards #sm86
RT @JoeKikta: @CoryOBrien Your point was a good one though. Networking events, Chamber events, Ignite, TEDx, etc. #sm86
RT @cr8tivejen: Also, to WHO they are most influential TO. great point. #sm86
@LaurenFino You need to go where your Advocates are. If they like FB, or Plurk or something that's where you need to be. #sm86
RT @LaurenFino: @farrad what social networks do you monitor most? or do you try to cover them all? #sm86
Great point @jasonbreed Publix or A&P can but will they become an Advocate of the store now? #sm86
Great point @jasonbreed Publix or A&P can but will they become an Advocate of the store now? #sm86
RT @jasonbreed: What if they love #Pepsi, can #Publix encourage to buy here? #adoptanadvocate #sm86
RT @marketingatom: Q2. The trick with Mavens is you reward them with more content. They take their pleasure from having exclusivity. #sm86
RT @dariasteigman: @ckieff Q2. Say thank you. A first step that never goes wrong. #sm86
You need to track them in several social networks to determine where they are most influential. #sm86
RT @dariasteigman: @ckieff Q2. Say thank you. A first step that never goes wrong. #sm86
You need to track them in several social networks to determine where they are most influential. #sm86
I believe the first step in building a relationship is learning where they live- you may find them in FB but they may live on Twttr. #sm86
Q2: Now that we've identified advocates how do you build relationships with them?
#sm86
@dariasteigman We used paper and pencil and comment cards. #sm86
Yes because the opposite of an advocate is a detractor and you need to be aware of them and deal with them when possible. #sm86
RT @dariasteigman: This challenge matters b/c applies to detractors as well as to advocates. How do we ID them offline, wow them? #sm86
Off line is tough to tack but can be done. Usually with pencil and paper next to the cash register #sm86
Yes because the opposite of an advocate is a detractor and you need to be aware of them and deal with them when possible. #sm86
Off line is tough to tack but can be done. Usually with pencil and paper next to the cash register #sm86
RT @marketingatom: @ckieff depends on customer interactions. I would do follow ups to completed sales. Find who is talking about you #sm86
Yes! That's a great point you want your advocates to carry your message into their social graphs, online or off. #sm86
RT @CoryOBrien: @dariasteigman I agree, but I think you can seed those conversations online, and let your advocates take them offline. #sm86
RT @jasonbreed: @dariasteigman if they are an advocate do u care abt online influence though? an advocate is an advocate offline too #sm86
How can you identify non digital advocates? #sm86
So we use Klout and Flowtown to determine if someone is a digital advocate. #sm86
RT @JoeKikta: @ckieff Credibility is the key.Even if they have a small audience, if theyre credible then they are valuable as advocate #sm86
RT @CoryOBrien: #SM86 Yes; I think you can have offline advocates, but theyre MUCH harder to identify. Start w/ low hanging fruit. #sm86
Can you have an advocate if they don't have a digital audience? What about someone known in a local community? #sm86
RT @marketingatom: Q1 Flowtown is my new fav tool for locating social mavens. #sm86
RT @dariasteigman: Cast a wide "listening" net. Its not just FB and Twitter. Its blogs, video, photos, mashups, etc. #sm86
Do you think that to be an Advocate someone needs to have an audience?
#sm86
@CoryOBrien Like you just did for me Cory! thanks! #sm86
RT @CoryOBrien: #SM86 Q1: Advocates are those that jump in to speak on your behalf. Look for the people that reply before you do! #sm86
Sorry for the delay I was having some connection issues.
#sm86
#sm86 Advocates are people that speak out about their preference for a product or service- but also have an audience
RT @marketingatom: Q1 Flowtown is my new fav tool for locating social mavens. #sm86
RT @dariasteigman: Cast a wide "listening" net. Its not just FB and Twitter. Its blogs, video, photos, mashups, etc. #sm86
Do you think that to be an Advocate someone needs to have an audience?
#sm86
Can you have an advocate if they don't have a digital audience? What about someone known in a local community? #sm86
RT @CoryOBrien: #SM86 Yes; I think you can have offline advocates, but theyre MUCH harder to identify. Start w/ low hanging fruit. #sm86
RT @JoeKikta: @ckieff Credibility is the key.Even if they have a small audience, if theyre credible then they are valuable as advocate #sm86
How can you identify non digital advocates? #sm86
So we use Klout and Flowtown to determine if someone is a digital advocate. #sm86
RT @jasonbreed: @dariasteigman if they are an advocate do u care abt online influence though? an advocate is an advocate offline too #sm86
RT @CoryOBrien: @dariasteigman I agree, but I think you can seed those conversations online, and let your advocates take them offline. #sm86
Yes! That's a great point you want your advocates to carry your message into their social graphs, online or off. #sm86
#sm85 IMO-the goal of social marketing is to find advocates in SM, build relationships with them and enable them to carry your message
@tkpleslie very kind words Leslie, I'm blushing. Thank you. #sm85 #socialmedia #wavelength
RT @jasonbreed: full transcript ready now http://hashtagsocialmedia.com/event/85 you can report it, embed it, BigFollow it #sm85
Thanks @MackCollier and @marc_meyer for another rousing chat! #sm85
My blog post about AT&T vs. Verizon Facebook engagement http://bit.ly/95QI78 interesting ongoing case study. #sm85
RT @andrewmueller: @khaughwout you do not tell people what you are, you show them through interactions at every touchpoint #sm85
RT @andrewmueller: @khaughwout you do not tell people what you are, you show them through interactions at every touchpoint #sm85
RT @2moroDocs: Strategy reqd 2 meet promise of SM & encourage participation: b there when ppl need u, where they need u, when need u
#sm85
RT @2moroDocs: Strategy reqd 2 meet promise of SM & encourage participation: b there when ppl need u, where they need u, when need u
#sm85
Everything in a company needs to eventually tie back to the balance sheet for the C-suite. Yes, even social media. #sm85
@andrewmueller yes I agree, that def has changed since the telephone and radio, but now broader still.
#sm85
@andrewmueller yes I agree, that def has changed since the telephone and radio, but now broader still.
#sm85
RT @chrissfife engagement wud mean having a contextual , meaningful & empathic conversation with your consumers #sm85
RT @MackCollier: The great thing about social media is that it makes things happen INdirectly, leads to sales. And should. #sm85
RT @laflowers: Generall Mills has done amazing job engaging #latinabloggers through their many brands.They´ve help build a community #sm85
RT @MackCollier: The great thing about social media is that it makes things happen INdirectly, leads to sales. And should. #sm85
RT @laflowers: Generall Mills has done amazing job engaging #latinabloggers through their many brands.They´ve help build a community #sm85
Compare AT&T vs. Verizon Facebook pages for engagement. You may be surprised at who is more engaged. #sm85
@Marc_Meyer Great question! I think we have to notice.
#sm85
@MackCollier so kind of you to say.
#sm85
@Marc_Meyer Great question! I think we have to notice.
#sm85
Ford- @scottmonty Radian6 @amberCadabra ComCast @comcastXXX Lots of examples of people engaging for companies #sm85
Ford- @scottmonty Radian6 @amberCadabra ComCast @comcastXXX Lots of examples of people engaging for companies #sm85
When I think of companies doing well in SM it's always a person I think of. It doesn't need to be a customer, lots of examples.
#sm85
When I think of companies doing well in SM it's always a person I think of. It doesn't need to be a customer, lots of examples.
#sm85
RT @tealac When I go to a store & see a brand I know from twitter (I immediately visualize their avatar) I reach for that brand 1st #sm85
@MackCollier I don't think companies do a good job of engagement. Instead, people do a good job of engagement. #sm85
@jasonbreed dodged that bullet :) #sm85
@MackCollier I don't think companies do a good job of engagement. Instead, people do a good job of engagement. #sm85
RT @khaughwout: @AndrewMueller: To be part of a community, you have to feel that your voice is being heard (even if you rarely use it. #sm85
@jasonbreed dodged that bullet :) #sm85
RT @khaughwout: @AndrewMueller: To be part of a community, you have to feel that your voice is being heard (even if you rarely use it. #sm85
RT @clarqui: free stuff might get you to take a look but engagement will keep you coming back #sm85
@andrewmueller Then you feel a sense of community, belonging. Don't confuse the word with the sentiment. #sm85
@andrewmueller would you miss this chat if it were gone? Ownership or a sense of belonging can have many levels. #sm85
@MackCollier @RichBecker However engagement without dialog is very difficult to measure. Unless you have another touchpoint. #sm85
@MackCollier @RichBecker IMO engagement and community (with sense of owernship) can happen without dialog. #sm85
@MackCollier I guess you mean that engagement is a dialog. As opposed to regular passive readership? #sm85
@chrissfife don't want to argue, but companies make choices. They don't want to advertise that bc seems a weakness. #sm85
@Marc_Meyer To gain advocates to carry your message. Which is the end game of all social marketing. #sm85
@Marc_Meyer To gain advocates to carry your message. Which is the end game of all social marketing. #sm85
@chrissfife taking a position as a company is done all of the time. The shame of it is too many are afraid to talk about it. #sm85
@MackCollier so kind of you to say Mack. #sm85
@themarketingguy You can be in the discussion and not the center of it. Become the catalyst. That's engaging and interesting. #sm85
@themarketingguy You can be in the discussion and not the center of it. Become the catalyst. That's engaging and interesting. #sm85
RT @khaughwout: Q1: SM gives you info about your audiences interest. Use this info in convo like u would in person to build a rapport. #sm85
A1: Take a position on a topic that your audience will be interested in. Some will agree others disagree, prompts discussion #sm85
RT @khaughwout: Q1: SM gives you info about your audiences interest. Use this info in convo like u would in person to build a rapport. #sm85
A1: Take a position on a topic that your audience will be interested in. Some will agree others disagree, prompts discussion #sm85
RT @KTcaroline: asking questions is the most effective way Ive found of engaging people on twitter #sm85
RT @MackCollier: Q1: What are some methods that can be used to build engagement of your social media efforts? What do you think? #sm85
I'm looking forward to Social Media Tweetchat with @MackCollier @ Noon. Follow it on www.tweetchat.com using the #SM85 hashtag. Join me?
RT @MackCollier: Just 40 mins till today's #socialmedia chat, we'll be talking how to build engagement around your social media efforts. See you here? #sm85
I'm looking forward to Social Media Tweetchat with @MackCollier @ Noon. Follow it on www.tweetchat.com using the #SM85 hashtag. Join me?
RT @MackCollier: Just 40 mins till today's #socialmedia chat, we'll be talking how to build engagement around your social media efforts. See you here? #sm85
I'm looking forward to Social Media Tweetchat with @MackCollier @ Noon. Follow it on www.tweetchat.com using the #SM85 hashtag. Join me?
@iMediaMichelle I'd love to join but I'm under deadline. Have a great chat I'll read the transcript later. #sm83
Thanks to everyone for a great TweetChat on #SM82 have a great day.
@TheTimHayden I'd think most don't know what 4 Sq is. User base is only 3 million. That's tiny. We need to keep that in mind. #sm82
@TheTimHayden Yes, but think about in weeks he passed 4Sq and Gowalla with just a small part of the FB crowd. #sm82
RT @conniereece: I became a brand advocAte for a restaurant I found on Gowalla. They probably dont even know it. #sm82
@joshchandlerva great meeting you Josh
#sm82
@joshchandlerva Unless you're a social slut like me- I accept almost all invites. :)
#sm82
Zuckerberg stated last week that Facebook Places was the largest location based app today- even tho it's only on iPhone app. #sm82
@joshchandlerva But you have to have a larger network of friends on 4sq to make that work. It's not operable on Facebook places yet.
#sm82
@conniereece For you Connie? Anything! #sm82
@conniereece I frequently use 4Sq to find a place to eat, even near home in NYC.
#sm82
@conniereece Hi Ya! It's been too long since we've shared a drink. #sm82 I'm blogging about FB fiasco this Friday.
@Marc_Meyer It's not stealing when Facebook sending you the info :) That's called data mining I think #sm82
@TheTimHayden But using Facebook Ads to understand the size a segment is a great way to gather info. & BTW Hi!
#sm82
How about running ads on Facebook and getting personal info- Ooops they've fixed that right? #sm82
RT @Marc_Meyer: in a little over an hour @jasonbreed, the social media lead at Accenture, hosts a tweetchat on Ideation in #socialmedia #sm81
#SM80 was awesome today! @SMSJOE @augieray @iMediaMichelle @JoeKikta @quality1 @ShellyKramer @moddedinc @Marc_Meyer@TheLarch
@iMediaMichelle I've been wondering how to explain what happened to newspapers. #sm80
RT @techguerilla: vast majority of blogs have very little true readership but havent gone away. Different motivators #sm80
RT @techguerilla: vast majority of blogs have very little true readership but havent gone away. Different motivators #sm80
@iMediaMichelle I don't know about compensation leading to more creators. That's what ran the print world and there were less creator #SM80
@iMediaMichelle I don't know about compensation leading to more creators. That's what ran the print world and there were less creator #SM80
Didn't see the Creationist debate coming today, but enjoyed it- Thanks everyone! #sm80
@Marc_Meyer You Rock!! #sm80
RT @andrewmueller: .@CoryOBrien Now here I disagree, the barriers to creation are so low that low quality creation will increase #sm80
@moddedinc you got a link to that research? #sm80
.@augieray In SM, creators are those that seek attention from others-for any reason. The supply of them is never going to run out. #sm80
More creators does not mean better content. Look to 500 TV Chans. didn't mean better TV. Just stratification & niches #sm80
RT @andrewmueller: a Few creators can create more content then the universe of consumers can ever consume #sm80
RT @ken_rosen: How can flwr have responsibilty beyond self-interested consuming? @augierayShared responsibility b/t followers/creators #sm80
The supply of creators is inexhaustible, just as is the supply of singers, songwriters, actors, etc.. #sm80
@Marc_Meyer and in spite of that we still appreciate you :) #sm80
@Marc_Meyer and in spite of that we still appreciate you :) #sm80
Public speaking is in the top 5 fears people have across cultures. That is one point against creating in SM. #sm80
@Marc_Meyer OK, Marc we appreciate you. LOL #sm80
@augieray In most areas of discussion I'm a lurker because others are more knowledgeable than me. Isn't that the real cause of 90-9-1?#sM80
@augieray that's a good point. I guess the question is what motivates or demotivates a person to move from lurker to contributor? #sm80
For the basic breakdown of Lurkers, vs Contributors vs Creators look at this site http://www.90-9-1.com/ #sm80
@moddedinc Google 90-9-1 that will give you the basic social media breakdown. #sm80
@TheLarch Yes 90% of social media users are lurkers. Reasons for lurking are many. Mainly fear based, IMO @augieray thoughts? #sm80
There is a difference between the need to create and the need to share that creation. That's where SM comes in. #sm80
@JoeKikta of course they don't feel the need to share. But I can't think of one person who doesn't create something. #sm80
@augieray I don't think it's true that not everyone is a creator in the real world. Everyone can create something. #sm80
@Marc_Meyer Wow, start out hot and heavy. There's no on ramp here. #sm80
looking forward to today's Tweetchat on social behaviors with @augieray of Forrester. follow this hashtag to join us: #sm80
looking forward to today's Tweetchat on social behaviors with @augieray of Forrester. follow this hashtag to join us: #sm80
Another Social Media Chat- Thanks @Marc_Meyer and @rwango, and everyone else. #sm76
@techguerilla So now you're divining intent? What's the app for that? #sm76
@chrisabutler Transparency matters when you ask a question to the Co. A negative response alone is frustrating- with context it works #sm76
@CRMStrategies great post, I'll read in detail later. #sm76
RT @CRMStrategies: the question is how do you shift the tenous connection over to one of trust #sm76 | My thoughts http://ow.ly/2AD0b #sm76
RT @andrewmueller: @rwang0 but wont the individuals involved change on a regular basis, requiring continuous transparency? #sm76
RT @misskatiemo: @mjayliebs Gets complicated w/ privacy of info though how can you balance transparency w/privacy even inside an org? #sm76
RT @mjayliebs: Transparency is needed until trust is established. Until the "I will do what I said I would do" is clear #sm76
@rwang0 The answer is simple: engagement. When you engage and humanize the Corp- you build trust. #sm76
RT @ekolsky: @themaria #SM76 #SCRM - why do you need transparency? overhyped social kumbayah aside, of course #sm76
@KathyHerrmann Yes I agree, the value of a tenuous connection is tenuous at best. :) #sm76
@KathyHerrmann that's why I think tenuous connections are valuable. #sm76
@CRMStrategies Interesting, I've always heard they are the ties which know the least of you, so have unrealized potential. #sm76
RT @Marc_Meyer: @rwang0 #scrm adds value layer that C-suite can wrap their arms around moreso than the hyperbole that surrounds social #sm76
RT @misskatiemo: A consistent thread seems to be that companies need to be prepared to act on the info before jumping into #scrm #sm76
RT @techguerilla: @rwang0 my concern w/ CRM enhancements is that existing are Sales focused and workflows for #scrm follow suit #sm76
@rwang0 The most valuable portion of a social network is the most distant, tenuous connection. How can #SCRM help there? #sm76
For me the real trick for #CRM is to be more useful than time consuming. Adding social to any CRM is problematic. #sm76
For me the real trick for #CRM is to be more useful than time consuming. Adding social to any CRM is problematic. #sm76
@Marc_Meyer I don't know about that, I don't water ski ;) #sm76
@rwang0 I would think it's past the crossover point on Facebook. However, it more limited due to it's structure vs. Twitter. #sm76
RT @mjayliebs: In #scrm, when talking about or writing, be sure to baseline the discussion, b2b v b2c, small, med, large co, industry #sm76
RT @rwang0: Middleware - this is about transforming data to actionable information. The geeky but much needed back end stuff #sm76 #sm76
RT @rwang0: Management-this is about bringing CRM processes to life. Melding #scrm to sales, support, marketing, customer exp. #sm76 #sm76
RT @rwang0: Mapping is about finding relationships, tying them back to an account or prospect, identifying groups or patterns. #sm76 #sm76
RT @rwang0: Monitoring is about listening to ID your key advocates, the hot topics, audience, and where your competitors compete. #sm76
RT @rwang0: You can begin with #scrm by starting with the 5Ms. Monitoring, Mapping, Management, Middleware, and Measurement. #sm76
RT @rwang0: Monitoring is about listening to ID your key advocates, the hot topics, audience, and where your competitors compete. #sm76
RT @nigellegg: Many CMSs/ CRMs developing social feeds as features. value depends on process within user org. #sm76 #scrm #sm76
Amazing chat today. If you missed it be sure to read the transcript. Where will we find it Marc? #sm75
@Marc_Meyer Thank you very much for the kind mention. The feeling is mutual. #sm75
@Marc_Meyer Thank you very much for the kind mention. The feeling is mutual. #sm75
RT @paulgailey: @chuckhemann your qualification to influence depends on your timing #sm75
RT @KellyeCrane: we confuse popularity/numbers with wisdom at our peril. Wise, thought-leaders are often influencing the "influencers" #sm75
@techguerilla I think most realize their place in the pecking order. Perhaps it's just our frustration at not being higher up? #sm75
RT @Marc_Meyer: @chuckhemann i wonder what FCs "real" intent was..Did they really just not get it? Astounds but doesnt surprise? #sm75
@themaria Yes I agree, however I've found most of the people I value here by their mentions by others- popular or not. #sm75
@nwjerseyliz it's the weekly social media chat by @marc_meyer come join us.
#sm75
@techguerilla interesting, you think it was about exclusivity? I thought most objected to the concept of influence=popularity #sm75
RT @toddysm: RTd by popular people amplifies your reach-their followers who match your audience will be interested but not everybody #sm75
RT @toddysm: RTd by popular people amplifies your reach-their followers who match your audience will be interested but not everybody #sm75
@themaria being RT'd by popular people is like advertising on TV- you'll miss a bunch but hit a bunch too. #sm75
@kamichat Are the people with low numbers and great influence popular offline? #sm75
@themaria My numbers go up when @garyvee RT's me. Reach is very broad but yield is low- still beneficial #sm75
RT @RedheadWriting: @chuckhemann Relevance: look at their Klout score, blog, followers, RT %. Ask around - "who are the influencers" #sm75
@kkish but if @aplusk started tweeting about you you'd be very happy... #sm75
@techguerilla said the wall :)
#sm75
@chuckhemann which tools are better for determining influencers today? (understanding none are great.) #sm75
Q3 Relevance is the main gatekeeper- I wouldn't listen to Obama on advice for a new bicycle... #sm75
RT @techguerilla: An example: I give priority in certain programs to influencers who are long term (high quality) influencers #sm75
RT @AppleBoxStudios: I wonder from a marketers view is there a diff approach to engaging with those that are popular vs. influencers #sm75
@kkish it takes a little more- it's diff if an influencer RT's you vs someone with 20 followers. #sm75
RT @misskatiemo: influence depends on your goals and definition - influencers "look" different to diff. co's #sm75
RT @misskatiemo: influence depends on your goals and definition - influencers "look" different to diff. co's #sm75
RT @techguerilla: @themaria also not tied just to your follower #s, but how influential your followers are (reach) #sm75
@toddysm Today it's easy to build up a large follower count without real connections-therefore no real popularity. #sm75
RT @Marc_Meyer: So the popular person can lead the horse to water and the influencer makes them drink...:) #sm75
RT @AppleBoxStudios: metrics to measure influence: Signups, transactions, RTs CTR,s-Action words, verbs #sm75
@techguerilla I'm arguing with you aren't I? (j/k) :) #sm75
@themaria There are many who are controversial, Ghandi was in his day. But are popular in their circles. #sm75
@themaria There are many who are controversial, Ghandi was in his day. But are popular in their circles. #sm75
@techguerilla I'd argue the influence of the knife is only relational to its length.
#sm75
@chuckhemann Tiger has a very large audience who still love and respect him. Same with Saddam Hussein- not locally, but nonetheless #sm75
@techguerilla who is unpopular and influential? Can you name an example or two? #sm75
It's extremely difficult to be influential and unpopular. Popularity expands the sphere of your influence. #sm75
Looking forward to tweetchat on How to measure Popularity vs. Influence in socialmedia w/ @chuckhemann Just search #sm75
@PeelLeadership IMO, a "traditional website" creates a permanence and legitimacy that a NP needs. #sm73
@kanter great job today Beth! #sm73
RT @kanter #sm73 social media can facilitate volunteers because brand advocates do the work for free by sharing with their followers #sm73
RT @ajmunn: @techguerilla I agree. ROI important. World operates that way. BUT does not need to equate to money. Relate to objectives #sm73
RT @jasonbreed: my fav NPO case study on SocMed is Goodwill DC http://bit.ly/aRFPPY #sm73
RT @ajmunn: @techguerilla I agree. ROI important. World operates that way. BUT does not need to equate to money. Relate to objectives #sm73
RT @ajmunn: nonprofits need to distinguish btwn advocacy, function, operations, education etc. Build strategy for each goal/objective #sm73
@TomMartin OK, we disagree. I think key is "performance" which measures effectiveness of your work. #sm73
@AppleBoxStudios No-KPI should measure your impact and effectiveness in building relationships in Social Media-not inward looking. #sm73
RT @TomMartin: vs nag nag nag ;-) RT @techguerilla: @kanter The 3 Ns of Advocate Mgmt: Nurture, nurture, nurture #sm73
RT @TomMartin: vs nag nag nag ;-) RT @techguerilla: @kanter The 3 Ns of Advocate Mgmt: Nurture, nurture, nurture #sm73
RT @andynowlan: @kanter tracking of links from external platforms to action pages essential imo (email signups/donations etc. ) #sm73
RT @ajmunn: Dont forget listening. Understanding where misconceptions or pain points are allow nonprofits to address through messaging #sm73
RT @andynowlan: #sm73 audience & community builds gradually but remains in touch/accessible - therefore well spent time. #sm73
RT @e_philanthropy: 47 % of people donating on social media are between 30 to 49 years old and that 62 % of them are women ?#sm73 #sm73
RT @livepath: @kanter A3 - for one thing, have a plan tied to metrics/KPIs - dont just start throwing stuff up on Facebook/twitter. #sm73
RT @livepath: @kanter A3 - for one thing, have a plan tied to metrics/KPIs - dont just start throwing stuff up on Facebook/twitter. #sm73
RT @kanter: @SterlingHope Yes! #sm73. Social media activates the long tail of giving, caring, volunteering, and making a difference. #sm73
RT @priyankawriting: social media popularity helps the Non profit get featured on traditional media too #sm73
RT @CoryOBrien: #SM73 Because they are centered around causes, non-profits have a tendency to become a rally cry on social channels. #sm73
RT @CoryOBrien: #SM73 Because they are centered around causes, non-profits have a tendency to become a rally cry on social channels. #sm73
@BCcat But by using SM you can ask for and receive help via those same social networks. PR dept = many... #sm73
@kanter recants her "SM is a magic bullet" statement. #sm73
RT @BCcat: #sm73 when youre a PR dept of 1, "opening up to more networks" = time commitment issues #sm73
RT @techguerilla: @kanter of course it can help provide impact. The personalization of a cause through storytelling in particular. #sm73
@AppleBoxStudios OK, I was with you till you used the "v" word. You've got to be careful with that around SM types. #sm73
RT @AppleBoxStudios: Q1: immediate, heartfelt, emotional and realtime for starters... #sm73
@Marc_Meyer #sm73 tx for the intro. q1:What types of results or impacts can nonprofits realize by using social media?What is possible? #sm73
@livepath No, I'm talking to the #SM73 tweet chat.
RT @KrisColvin: Todays #sm73 with @Marc_Meyer features @kanter, will talk on impact of sm in the non-profit world NON-PROFIT heads up! #sm73
@livepath No, I'm talking to the #SM73 tweet chat.
Yo! What's Up? Come in at youse from New Joisey. #sm73
RT @kanter: 10 minutes till #socialmedia tweetchat at 12p ET. "Impact of social media in the non-profit world" I am hosting #sm73
RT @Marc_Meyer: Hey NPO's, less than an hour till #socialmedia tweetchat w @kanter on the impact of social media & nonprofits #sm73 #nonprofit
@Marc_Meyer sorry I missed it. #sm72
Gotta run. looking forward to reading the rest of the convo. Thanks @marc_meyer and @whatsnext Great Chat! #sm71
RT @CASUDI: @GetResults You never can underestimate what you learn by listening first ~ then designing strategy #sm71
Q3: your company is ready to be social after you have listened to your customers on SM and learned what they want and need there. #sm71
RT @cariofthevalley #sm71 for every customer who makes a phone call, 100s or 1000s have same issue; ditto for online use #sm71
RT @techguerilla: @iMediaMichelle "social" engagement offline is virtually irrelevant for many large enterprises (social is key word ) #sm71
@Marc_Meyer No I don't think that's a given. Lots of markets offline, Over 50, poor, blue collar labor, etc. #sm71
@KathyHerrmann i'm inclined to agree. Integration for large orgs will take years- or decades in internet time. ;) #sm71
I don't think social ability offline necessarily effects social online. You can have a different online persona successfully. #sm71
RT @KathyHerrmann: Social monitoring is great way to determine where ur custs are online & to what extent. Measure sentiment & reach. #sm71
RT @AppleBoxStudios: Some of the biggest social media FAILS were co.s that tried to integrate social after they screwed up offline... #sm71
RT @whatsnext: @cleardebt #sm71 email is getting more useless by the day. you can always reach me first by text, IM, DM #sm71
RT @whatsnext: @cleardebt #sm71 email is getting more useless by the day. you can always reach me first by text, IM, DM #sm71
@whatsnext can you successfully integrate SM across several pieces of an org simultaneously? I think you need tests 1st. #sm71
RT @AerialEllis: RT @KaryD: Big misconception is SM strategy is one sz fits all. Read a case study, apply to my biz, & magic happens. #sm71
RT @whatsnext: #sm71 if you dont walk the social media walk, as well as talk the talk, you cant advise anyone on how to do it! #sm71
@whatsnext I wonder if it's education in the C-Suite or more live (internal) examples that will convince? #sm71
@ambercleveland LOL, no I think it's BL who's different. She does things differently- and brilliantly, IMO. #sm71
@ambercleveland I find it easy to follow the convo with this tool: http://tweetchat.com/room/sm71 #sm71
RT @iMediaMichelle: @whatsnext agree, companies need to understand the social medium, its culture and not just jam thru their trad way of thinking #sm71 @ckieff
@marketwire We're geniuses you an me- :) #sm71
RT @kingstonjr: #sm71 SM is not another silo, it should run in every part of an organization. It is element of a business strategy. #sm71
@AppleBoxStudios thanks! #sm71
If anything, SM requires an investment in a long term relationship. Most co's specialize in short term. Needs strategy more. #sm71
If anything, SM requires an investment in a long term relationship. Most co's specialize in short term. Needs strategy more. #sm71
On major driving force I'm seeing is need to "keep up with the Joneses" It seems everyone is doing so we should too... #sm71
@whatsnext Yea BL, what's up with that? Aren't you a strategy wonk? #sm71
RT @whatsnext: RT @primedayton: Tune in for a tweetchat with some of the brightest minds in social media...really! http://is.gd/e0w2h #sm71
RT @MikeFraietta: Heard the same about FB & twitter RT @ckieff: @Marc_Meyer I think Aug Reality is a gimmick- dont see it being useful in the near term. #sm68
@TheBlackFin thanks for a great conversation! #sm68
@AndrewMueller I like the idea of AR for tourism ie with landmarks and historical stuff. #sm68
@MikeFraietta LOL love that! #sm68
RT @TheBlackFin: @tfhall here is an example of Carls Jr. seeing a 39% redemption rate from mobile rewards program http://bit.ly/asNjfl #sm68
@Marc_Meyer I think Aug Reality is a gimmick- don't see it being useful in the near term. IMO #sm68
RT @AndrewJDavison: Companies should start offering rewards to people that check in with their competitors - tempt their loyalty #sm68
RT @AndrewJDavison: Any successful mobile app must integrate with consumers existing usage habits offer a meaningful advantage/reward #sm68
@karimacatherine Not standard everywhere in the US. Read Yelp or GetSatisfaction to see how often it's lacking. #sm68
@karimacatherine Not standard everywhere in the US. Read Yelp or GetSatisfaction to see how often it's lacking. #sm68
RT @andrewmueller: .@themaria Businesses know their real mayors who probably dont bother with Foursquare and they often reward them #sm68
RT @andrewmueller: .@themaria Businesses know their real mayors who probably dont bother with Foursquare and they often reward them #sm68
@J_Fuji Yes I agree, it's too elitist and alienates the very people you're trying to engage. #sm68
RT @andrewmueller @MikeFraietta you dont have to be a foursquare mayor to get 25% or more off on Ann Taylor http://bit.ly/9JAQal #sm68
RT @andrewmueller @MikeFraietta you dont have to be a foursquare mayor to get 25% or more off on Ann Taylor http://bit.ly/9JAQal #sm68
RT @MikeFraietta: Foursquare Mayors Get 25% Off at Ann Taylor http://bit.ly/bUeMHn #sm68
RT @MikeFraietta: Foursquare Mayors Get 25% Off at Ann Taylor http://bit.ly/bUeMHn #sm68
RT @JohnFMoore: Sales of Android handsets surpass iPhone sales during first quarter of 2010: http://cot.ag/99eZqd #sm68
@J_Fuji It adds info to a real time video view of what you're looking at= true augmented reality. #sm68
@J_Fuji It adds info to a real time video view of what you're looking at= true augmented reality. #sm68
RT @TheBlackFin: @J_Fuji I agree. Check out the new Ben & Jerrys Moo vision via YouTube. AR w/ natural recognition & incentive to buy #sm68
RT @TheBlackFin: @J_Fuji I agree. Check out the new Ben & Jerrys Moo vision via YouTube. AR w/ natural recognition & incentive to buy #sm68
@J_Fuji it does and it's here today, although slow and buggy. Try out Google Goggles on an android phone. #sm68
@danvy Welllllll... porn ads have blazed the trail in most online ad technologies- lol #sm68
@andrewmueller yes, like where's that movie playing...
#sm68
@danvy Welllllll... porn ads have blazed the trail in most online ad technologies- lol #sm68
@J_Fuji it does and it's here today, although slow and buggy. Try out Google Goggles on an android phone. #sm68
@andrewmueller yes, like where's that movie playing...
#sm68
@andrewmueller I feel that informational use will be major for smartphones going forward. #sm68
In May Android phones served more Ads than iPhones in the US. #sm68
Per Pew Research; mobile web access leads to social media use, device independent- phones or laptops. http://bit.ly/d5ycsq #sm68
Thanks for the mentions, I enjoyed the chat, until Twitter died. Hope to see you again. @bdresher @iMediaMichelle #sm66
@klequoc I think journo's are no diff than sales people trying to connect with customers. Competitors can search your connections. #sm66
@klequoc Nobody's been taught to use social media. We're all just winging it. #sm66
@klequoc Nobody's been taught to use social media. We're all just winging it. #sm66
RT @marketwire: @AppleBoxStudios IMO, journos are embracing citizen journalism even more. The power to develop relationships/connect #sm66
RT @marketwire: @AppleBoxStudios IMO, journos are embracing citizen journalism even more. The power to develop relationships/connect #sm66
@roigmedia I don't think Journos are diff from anyone else. Treat FB/LI the same as business people. Behave the same. #sm66
RT @AppleBoxStudios: Do you think journos embrace citizen journos or fear them? ally or enemy? #sm66
RT RT @aggiejournalist: #sm66 Re: journalists showing pol. bias by who they follow - We have a policy(Sect. F --> http://bit.ly/cFzqO8 #sm66
@bdresher Yes we can listen more quickly than before, the issue that the conversations are growing faster than that. #sm66
The challenge for listening is that it takes time. There's no tool that can over come that. #sm66
RT @ikepigott: @bdresher - Really, the listening tools arent there yet. What scales for local news doesnt scale for global names. #sm66
@bdresher I can't imagine that SM would be any more biased than any other exchange medium. You have to afford a phone to get a call. #sm66
RT @Marc_Meyer: OK folks strap yourselves in for the next hour for our 66th #socialmedia tweetchat with host @bdresher from USA Today #sm66
@Marc_Meyer So sorry I missed the chat today! #sm65
@kenburbary HAPPY BIRTHDAY!!!!!! #sm64
Gotta run, lunch with the wifey. Have a great chat! #sm64
@Marc_Meyer I knew wave was good for something-lol @sharonmostyn #sm64
@Marc_Meyer I think we're getting confused between data collection & privacy in SM, and SM analytics. They are very diff #sm64
@sharonmostyn Good point, what's our backup here today @marc_meyer ?
#sm64
@klequoc I think the data question goes much deeper than listening to your cust. Listening is SM, Data is BT & CRM #sm64
@klequoc I think the data question goes much deeper than listening to your cust. Listening is SM, Data is BT & CRM #sm64
@elhoust You always need a plan :) Even for a tweet chat... #sm64
RT @AppleBoxStudios: #sm64 What if your social is starting slow-how are you supposed to measure? you cant wait 6 months for data #sm64
RT @AppleBoxStudios: #sm64 What if your social is starting slow-how are you supposed to measure? you cant wait 6 months for data #sm64
@kenburbary Yes, both good and bad. Minority Report beckons on the horizon. #sm64
@elhoust I disagree, I think SM is a the perfect sandbox for testing. Then you can take campaign mainstream if it works. #sm64
In BT circles companies talk about finding unknown correlations from data. Soccer fans who like Chevy's etc. Can be valuable. #sm64
@elhoust Yes you're right about that. But sometimes mining can take place much later and still be valuable. #sm64
@elhoust Yes you're right about that. But sometimes mining can take place much later and still be valuable. #sm64
Every day I'm followed by some random Twitter account b/c something I mentioned. Yesterday it was virus on netbook, EEE followed me. #sm64
@brightmatrix @davidberkowitz has written many times about the Facebook "Jewdar" that identifies him with ads targeted at Jews. #sm64
RT @brightmatrix: @kenburbary Another key challenge for customer data in SM channels is they pull w/o coming across as invasive #sm64
Much of the data is collected to be mined for insights later. Often they simply collect to collect. #sm64
RT @kenburbary: Q1. What customer/consumer data do companies collect and use from social media platforms and sites? #sm64
RT @Marc_Meyer: 30 mins. until 2days #socialmedia tweetchat w/ @kenburbary topic: Social Media Data Mgmt. Privacy, Security & Retention #sm64
@Marc_Meyer I fully expect a rebranding for BP in the next 18-24 mos. #sm63
RT @ginarau: @ckieff IMO...Users "in" LBS r having fun w/it. People not "in" don't get it. Much like Twitter 18 mos ago. #SM62
gotta run, great chat- thanks all!
#sm62
i would love to see a real study on the general population's outlook on LBS. Do most people want to be found? #sm62
RT @MediaCollective: LBS determining factor is how much is the customer worth and the cost to aquire #sm62
@zaibatsu MyTown also has 30X the users of 4Sq and Gowalla combined. #sm62
@techguerilla In other words, push advertising that is interruptive. #sm62
@AndrewMueller I think everyone want to get exclusive at some point. It's nice to be special. #sm62
One important Q: How many people really want to be found via LBS. My wife never, ever does. #sm62
@jakrose It's not efficient or smart, but it's what happens. they are the target to move to LBS. Will they move? #sm62
RT @rturner381: @ckieff Therefore, the LOYALTY programs of the 80's and 90's have become today's FOURSQUARE? #sm62
@jakrose It's not efficient or smart, but it's what happens. they are the target to move to LBS. Will they move? #sm62
RT @rturner381: @ckieff Therefore, the LOYALTY programs of the 80's and 90's have become today's FOURSQUARE? #sm62
@jakrose isn't finding your friends happening on texting via SMS now? Not smart, nor open but it happens. #sm62
@nigellegg Yes I agree. Also the Twitter audience is diff from 4SQ and Facebook. #sm62
@andrewmueller exclusivity is attractive. I got it and you didn't will work as a draw.
#sm62
RT @waynesutton: @jakrose I think 4 brands 2 move beyond the mayor they need 2 use LMB with existing marketing with loyalty programs #sm62
@andrewmueller exclusivity is attractive. I got it and you didn't will work as a draw.
#sm62
RT @andrewmueller: Facebook or Google could crush foursquare, gowalla and the rest. 1MM users is not enough early mover advantage #sm62
RT @andrewmueller: Facebook or Google could crush foursquare, gowalla and the rest. 1MM users is not enough early mover advantage #sm62
@nigellegg But Twitter is a LBS. Although most users don't enable that feature. #sm62
@lucretiapruitt Good for Cartier, not good for Walmart, I guess. #sm62
@nigellegg But Twitter is a LBS. Although most users don't enable that feature. #sm62
@jakrose IMO, deals, sales and coupons will trump games any day for LBS. #sm62
@J_Fuji Yes I suppose its difficult to separate culture from size. #sm62
Q2 Last I read, smart phones were growing much faster than others. Will lead to most affluent targets with deepest pockets. #sm62
@waynesutton Yes you're right there. #sm62
@jakrose You need to make it inclusive - a club anyone can join. Which is how most rewards programs work. #sm62
@J_Fuji Is it size or society that causes the diff usage in those places? #sm62
@lucretiapruitt In other words, rewarding #sbux mayor on 4SQ doesn't scale. #sm62
@lucretiapruitt rewarding "best" customer (singular) is short sighted for any business. Should be plural to give others hope. #sm62
RT @waynesutton: @jakrose due to what it really takes to make a success LBS marketing work, sometimes easier for the small bussiness #sm62
@J_Fuji I still think you could fit the active FourSquare audience in Giants stadium. That's not a huge audience. #sm62
RT @andrewmueller: @nigellegg how can you be sure? anyone have any case studies that proves LBS increases revenue even in short-term? #sm62
@StephanieSAM That starts to get really creepy. #sm62
@J_Fuji Yes but we need to understand how much effect they can have for a big brand, which is still negligible. #sm62
@J_Fuji Yes but we need to understand how much effect they can have for a big brand, which is still negligible. #sm62
Starbucks revenue in Q4 '09 was $2.4 Bn How can FourSquare make a dent in that with less than 500K users? #sm62
Dell's $3MM via Twitter in '09 isn't real revenue from their point of view. Real revenue for a large brand is very high bar to jump. #sm62
Dell's $3MM via Twitter in '09 isn't real revenue from their point of view. Real revenue for a large brand is very high bar to jump. #sm62
RT @Marc_Meyer: RT @jasonbreed: 10 mins from #socialmedia chat w/@jakrose on Location Based Srvices. http://bit.ly/rExdH for ovrview #sm62
@WritersKitchen thank you, kind of you to say. #sm61
RT @WritersKitchen: Excellent overview of Nestle debacle. RT @ckieff: Let me know what you think of my case study of Nestle: http://bit.ly/9Ov6fP #sm61
@GetResults we'll have to have that, legal system discussion some day- lol #sm61
@McCreadyM @LucretiaPruitt @karimacatherine @hurriednotes thank you all for an excellent convo! my brain hurts! #sm61
Let me know what you think of my case study of Nestle: http://bit.ly/9Ov6fP #sm61
@lucretiapruitt I don't know the whole Pampers story- anyone got a link to a good case study? #sm61
@karimacatherine Nestle was being responded to. Poorly, but it was reacted to. #sm61
@jakrose I think legal runs on perestroika rather than trust. #sm61
@lucretiapruitt yes but Motrin Moms was 2 years ago. I don't think that would happen to most co's of similar size today. #sm61
@hurriednotes so kind of you to say! #sm61
@lucretiapruitt But much of PR watches and listens 24/7. Also much of Marketing. That should be enough for most Co's #sm61
@stadol I disagree,SM is in the mainstream. When you see it on ads for everything that tells you it's arrived. #sm61
RT @andrewmueller: Legal and Pr are largely risk adverse...Biz Dev and Marketing are risk prone... Exec management balances the two #sm61
@lucretiapruitt All Nestle and BP needed to say, "We're working on finding the best solution" Hiding behind legaleze corp-speak hurts #sm61
RT @jasonbreed: def want to include legal early & often for guidance, risk mitigation of SM policy. Note: this will help sell execs 2! #sm61
RT @lucretiapruitt: @wvpmc - totally agreed! Viewing Legal as partner in Soc Med success is best approach #sm61
@lucretiapruitt but an acceptable response is "we're thinking" the problem today is lack of response where noise fills the vacuum #sm61
@JohnFMoore most likely you're right. Stock never took a measurable hit. #sm61
I wrote how Nestle could have done it better here: http://bit.ly/9Ov6fP IMO, they were too quiet too long. #sm61
@lucretiapruitt BP and Nestle both fell victim to the "no comment" and both would have been better off saying "we're trying" #sm61
@GetResults Yes 1 needs to do due diligence on determining the qualification of the SM expert. #sm61
@lucretiapruitt Go where your customer is. #sm61
@lucretiapruitt It's impossible to understand SM without becoming an active participant. You must face unintended consequences. #sm61
@hurriednotes That implies that you can control SM. Tell that to Nestle. The real message is you can't control it. #sm61
@GetResults Which is one of the failures of our legal system. A topic for another day. :) #sm61
@GetResults Yes of course, but we & lawyers, need to understand the diff between a tweet and press release. That's Ed. we need. #sm61
RT @lucretiapruitt: @hurriednotes - ethics & legal sadly not always together. One is simply based on legislation, not on morality :( #sm61
@GetResults Yes a Tweet is "forever" in Google, etc. However, in SM it's life is only 4 minutes on average. A point lawyers miss #sm61
RT @MaritaR: @ckieff #sm61 list of SM guidelines http://xeeURL.com/A02355 #sm61
@MaritaR checking it out now- looks good! #sm61
@lucretiapruitt Should we train the lawyers as opposed to killing them all? LOL #sm61
@lucretiapruitt There are both lawyers and educators who get SM today. They need to be the standard bearers. #sm61
@EdHartigan @McCreadyM I think SM guidelines should be written by SM experts. If they aren't inside, go outside and find them. #sm61
RT @GetResults: @Marc_Meyer I am always leery of letting legal form bus decisions - better to let them review, advise on risk #sm61
@lucretiapruitt You wouldn't ask Legal to write guidelines on driving a truck if they don't know how to do it. Why would SM be diff? #sm61
@lucretiapruitt If legal has someone active in SM they can write guidelines. Otherwise it's best to have a SM expert write them. #sm61
RT @Marc_Meyer: @GetResults because they(mgmt.) might not know either! so what happens? an intern does it, and does something wrong.. #sm61
@lucretiapruitt Laws only change when people are hurt physically or financially in a broad base. SM doesn't have much oppty for that. #sm61
More important issue is that the social media audience is vocal, many more lurkers than contributors. That changes the dynamic #sm61
@J_Fuji Good Question: SM is a little of both, part new idea, part same old issues. #sm61
@J_Fuji Good Question: SM is a little of both, part new idea, part same old issues. #sm61
@lucretiapruitt that's cute, you really think laws change that quickly? Look into telecom laws- last major initiative? Fax paper. #sm61
A1: use risk analysis to determine what can be done quickly, and what requires more thoughtful approach. #sm61
@Marc_Meyer really great session today! #sm60
@nigellegg @klequoc @swhitley @wileyccoyote@ikepigott Great conversing with you today. Thanks for the comments. #sm60
Wonderful thought provoking chat today! Thanks @marc_meyer and @jdlasica and everyone else! #sm60
@ikepigott That's the name of my next website - "TheNextBigThing.com" don't anybody else take it.
#sm60
@ikepigott That's the name of my next website - "TheNextBigThing.com" don't anybody else take it.
#sm60
RT @livepath: It used to be we traded our privacy for safety, now we do it for convenience. We are our own worst enemies #sm60
@shelisrael Just trying to anticipate unintended results of the movement. #sm60
RT @irosen: @jdp23 Just landed in my inbox after I tweeted: MySpace Oversimplifies Privacy to Get Attention http://wp.me/p4P8c-vnO #sm60
Will the clamp down on privacy hurt the little guy by making demographic targeting harder and more expensive? #sm60
@swhitley But how could they target you demographically if you restrict your view? It becomes very expensive for the new little guy. #sm60
@ikepigott Facebook will need to wrestle with Microsoft & Google over who owns the internets. #sm60
@ikepigott Facebook will need to wrestle with Microsoft & Google over who owns the internets. #sm60
@shelisrael No more odd than that no one from Twitter, or Apple never joins those conversations either... #sm60
Q3 Will make people more aware of privacy. But Toyota's gas pedal issues don't effect GM. FB issues won't effect the industry. IMO #sm60
@swhitley But what about the new company that makes a gizmo you'll love, but don't yet know about...where do you draw the line? #sm60
@chrissfife you never could stop others talking about you- period. FB and the net are no different. #sm60
@shelisrael In reality FB gets to choose b/c they make the rules. Remember they are FOR PROFIT company. #sm60
@swhitley I don't think you can have privacy and accurate marketing in today's technology world. Not in a reliable sense. #sm60
RT @MikeFraietta: Personally, I like getting marketed to accurately. #sm60
One aspect is that CNN's CEO said they see Facebook as a major competitor in coming years. Will that mean press involvement? #sm60
One aspect is that CNN's CEO said they see Facebook as a major competitor in coming years. Will that mean press involvement? #sm60
@Marc_Meyer Keep it in focus 0.25% or less. Impact will be negligible at best. Unless the press picks it up and makes it a story. #sm60
RT @swhitley:Difference w/ Wal-Mart. Its easy to shop somewhere else for products, but you cant go elsewhere for these relationships. #sm60
RT @swhitley:Difference w/ Wal-Mart. Its easy to shop somewhere else for products, but you cant go elsewhere for these relationships. #sm60
RT @privacyforum: They care a lot overseas ... there is more discussion of FB privacy overseas than of other large US-companies. #sm60
RT @jdp23: @ckieff good point about international voters. theres a very big FB protest group from germany at http://is.gd/ceOHB #sm60
RT @JoeKikta Agreed. Close analog btwn FB right now and AOL circa 2004 when they hit their peak. I was there and its very similar. #sm60
@Marc_Meyer good point! Do they care so much overseas as we do here? What are global attitudes? #sm60
RT @J_Fuji: Are we sure the avg. user is upset when they hear about it? Could be generation Y/Z culture shift in viewing privacy... #sm60
RT @carlainsf: #sm60 Heres a nifty visual diagnostic tool from ReclaimPrivacy to gauge your FB profiles privacy: http://bit.ly/d2XmIn #sm60
@jdp23 hell, 30% of eligible voters in the US don't vote. We'll have to depend on overseas to help with that. lol #sm60
@jaimeenapp Because of the investment we've made ourselves in creating large networks on FB. It would be painful for many to leave #sm60
@jaimeenapp Because of the investment we've made ourselves in creating large networks on FB. It would be painful for many to leave #sm60
RT @conniereece: @jdlasica I think avg user doesnt know about it. When they become informed, the get upset. #sm60
RT @shelisrael: The issue to me is about My right to choose, not their right to choose. #sm60
@conniereece I don't think that many left myspace is went quiet. They could go back in a heartbeat- Myspace should exploit that.
#sm60
@conniereece I don't think that many left myspace is went quiet. They could go back in a heartbeat- Myspace should exploit that.
#sm60
RT @dotRights: There's a TweetChat right now about #Facebook #privacy on the #sm60 hashtag.
RT @kseniacoffman: @ckieff I think execs may get "competitive response" more than "listening & being part of conversations" :-) #sm59
Off to lunch. Thanks for another great chat @Mark_Meyer and @jasonbreed #sm59
@KseniaCoffman Great question! Yes SM policy as defense against competition is a valid response. And one used more often today. #sm59
@J_Fuji Try to measure the impact of a TV ad. That's a hard number to pin down. #sm59
@J_Fuji Try to measure the impact of a TV ad. That's a hard number to pin down. #sm59
RT @nigellegg best & worst thing about SM is that you can measure it - makes ppl want to focus on short term 2 much #sm59
@Marc_Meyer It's not a question of which is more valuable. It's a question of how to activate and empower them to full potential. #sm59
RT @nigellegg best & worst thing about SM is that you can measure it - makes ppl want to focus on short term 2 much #sm59
A good customer writing a great review on Amazon, etc. can be worth more than most employees. That's the value of cust as advocates. #sm59
@cariofthevalley Try limiting the risk for c-suite buy in. evaluate risk to employee involvement- then introduce acceptable risks. #sm59
RT @danperezfilms: Delivering great product with great service is 90% of the battle #sm59 Disagree. Only 50%. Sales, Mktg other half #sm59
RT @StephanieSAM: RT @jasonbreed: Product does not have to be great as long as the experience is. #sm59 (SAM: No, product needs to be great or "very good")
RT @J_Fuji: A2b: Give them something to talk about - be topical in your mktring campaign, put out a risky POV or opinion - be "tactfully edgy" ;) #sm59
RT @JohnFMoore: RT @MikeFraietta: @karimacatherine Automation can be useful.., but not w/ engagement. #sm59 |True, but automate to find who to engage with
RT @MikeFraietta: @karimacatherine @JohnFMoore Automation can be useful in many regards, but not with engagement. #sm59
RT @karimacatherine: @MikeFraietta : Automation should be done very carefully. I do not recommend it now bc comp want to apply old model to new order #sm59
RT @iMediaMichelle: Excellent disc - thx @ckieff @karimacatherine @AndrewMueller @denisegass @klequoc @mikepascucci @randygiusto @Marc_Meyer @themaria #sm58
@Marc_Meyer sorry I got a little disruptive myself- lol #sm58
@techguerilla Did you see my blog on AT&Ts Facebook CS work? http://bit.ly/aws5ji #sm58
@kyleplacy thanks for leading the chat today. sorry about the Twitter issues.
#sm58
In SM ComCastCares has influence- elsewhere they are not highly thought of. IMO. Example of limited reach of SM. #sm58
Generally I think SM can personalize Cust Svc, and remove the corp anonymity. This makes it better- esp. with poor products #sm58
RT @kyleplacy: @randygiusto @karimacatherine @ckieff How about comcast? They are touted as great sm customer service.. and they are still going down #sm58
RT @andrewmueller: .@ryankuder @themaria, Killer product and customer service are one way to gain advocates but not the only way #sm58
@techguerilla but that make them buy. #sm58
@techguerilla Apple has better marketing today-but 10 years ago when it was a win/mac Q Win won on marketing. #sm58
@techguerilla I won't mention our last president and his "turdpolisher" #sm58
@techguerilla I disagree with that- Microsoft won with better marketing and inferior product to Mac. #sm58
A3: your story telling evokes the "Oh something like that happened to me" response in your advocates, when well done. #sm58
When you tell stories about your brand it encourages your advocates to do the same. 1 way to get them involved. #sm58
RT @techguerilla: @kyleplacy if u trust me, and i take u by the hand and lead u to giant corp to buy, its now personal #sm58
RT @iMediaMichelle: Good pt - its a 360 exp RT @lilGronberg Lurking online ppl can still take away & move it offline - tell/cont. story elsewhere. #sm58
RT @iMediaMichelle: RT @denisegass Nobody joins twitter for the messaging; it's for the storytelling. Brands must respect that or face rejection. #sm58 #140Conf
RT @techguerilla: @kyleplacy ppl want to buy from ppl, not giant corp.'s. stories personalize the marketing experience to achieve that effect #sm58
The engagement can start with either a story or a discount. Either works depending on the case #sm58
RT @mikepascucci: @ckieff @BrettGreene @techguerilla some you can activate and some you can't, but that should be acceptable #lurkers #sm58
YES RT @mikepascucci: @BrettGreene @techguerilla some you can activate and some you can't, but that should be acceptable #lurkers #sm58
@summerjoy @techguerilla good point! it's impossible to tell a lurker from an observer until they engage. #sm58 #sm58
@eamcc Direct marketing is the exception- I was thinking of P&G and big brands. #directmarketing #sm58
@techguerilla Yes I agree with you on that. SM is basically a pull medium #sm58
@techguerilla Yes I agree with you on that. SM is basically a pull medium #sm58
@summerjoy @techguerilla Some lurk to learn before they engage. The task then is to engage them. Understanding that some won't ever #sm58
@BrettGreene Yes I agree with you on that #lurkers #sm58
@BrettGreene Yes I agree with you on that #lurkers #sm58
@techguerilla I'm not saying you can activate all lurkers- but you will engage some of them. #sm58
@eamcc If you look at the history of advertising, lurkers are all we ever measured until recently. #sm58
@mikepascucci @techguerilla I agree with you both- but you can activate lurkers to make them engaged. #lurkers #sm58
@Marc_Meyer I can't post from Tweetchat- and @kyleplacy doesn't show- Fail Whale's are flying high today. #sm58
@Marc_Meyer @Marc_Meyer according to the 90-9-1 rule it is. And my knowledge of social networks from the inside agrees with it. #sm58
I do believe that Lurkers have the greatest value b/c they have the largest wallet. Lurkers =90% of audience. #sm58
@kyleplacy Great Q: They self select as a prominent voice you can find them with any analytics tool. Basically they are talkers #sm58
In reality you can't create influencers out of lurkers. They're born not made. You can only activate them. #sm58
@SweetSoaps feeling about as dumb as usual, and you soapy? #sm58
@SweetSoaps feeling about as dumb as usual, and you soapy? #sm58
@Marc_Meyer I'm a dummy can I join in too? #socialmedia #sm58
RT @Marc_Meyer: A little less than 15 minutes till todays #socialmedia tweetchat with host @kyleplacy-author of twitter mktg. for dummies #sm58
@Marc_Meyer I'm a dummy can I join in too? #socialmedia #sm58
@Marc_Meyer Just catching up to #sm55 Looks like you hit another one out of the park- Good job!
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @steve_campbell: Q3: Connecting positively with even 1 person can go a long way as far as word of mouth marketing and interaction #sm52
@amystark @TobyDiva @Marc_Meyer #sm52 How to scale interaction? See @chrisbrogan he seems to do it well.
@momof3boys3702 A good marketer goes where the client is, rather than making them find what they need. #sm52
#sm52 Following back allows you to send the brand a DM. A minor but important step in opening the lines of comms.
@TobyDiva Good Question! It's important for the brand to have a human face, but they risk creating a celebrity who may leave. #sm52
@Marc_Meyer So the brand will give me stuff like coupons and freebies! WIIFM? #sm52
@sharonmostyn do you have a link for that @lenovo stat? #sm50
RT @DerekShowerman: @ckieff Starting within the corporate walls builds the social spine to branch out of those walls. #SM40
@amous Nope, Manners are learned, not inherited. To use social properly takes understanding and training. #sm40
RT @Marc_Meyer: Culture, customers and company are interchangeable in social medias hiearchy #sm40
@lqualls4444 It's the people that take time to move not the apps. 350MM on Facebook don't jump overnight. #sm40
RT @jasonbreed: We'll know culture is changing when Co's organize around customers not products. #sm40
RT @AndrewMueller: @Marc_Meyer but digitally social is much easier for the introvert than face to face social #tbc #sm40
@lqualls4444 I don't agree but interesting thought- new app for FB etc... #sm40
@Marc_Meyer NEVER will we become kinder gentler business people. Think about spam. SM will only create new opps for abuse. #sm40
@Marc_Meyer With the explosion of smart phones due to Android I think everyone in the Co. will have a voice- like it or not. #sm40
@MichaelWillett #sm40 Too much to discuss here. I'll write a blog about it.
@jasonbreed I think the acceptance will come with case studies that resonate personally- ROI & KPI's will help justify gut. #sm40
@sharonmostyn one of my goals for 2010 is to deliver more smiles per tweet than in '09 #sm40
@sharonmostyn one of my goals for 2010 is to deliver more smiles per tweet than in '09 #sm40
The major move in 2010 will be mobile social- Co's will realize they can't control people using phones. #sm40
RT @Marc_Meyer: I think Listening was the new black in 2009. Doing something with that listening needs to be the new black in 2010 #sm40
@sharonmostyn I'm having PB&J but I agree that many just don't "get" Twitter. We need to fix that. #sm40
RT @thebrandbuilder: Exactly. RT @jasonbreed: #socialmedia works best when it decreases work load not increase. Must add value not work ...
RT @thebrandbuilder: Exactly. RT @jasonbreed: #socialmedia works best when it decreases work load not increase. Must add value not work ...
RT @sshibad: Give a Facebook page to someone you love http://bit.ly/93iyOg #facebook #socialmedia #charity #publicservice @zigzackly @Ckieff
@jdojc How much is a relationship worth #sm38
@jdojc How much is a relationship worth #sm38
RT @charleneli: Im not sure that "true" identity is a must. If I have a strong reputation in a network, we can transact, e.g. MMOGs #sm38
RT @charleneli: John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
@jescarter I think ROI is only a necessity b/c we allow it to be. We say: "it's the web we must measure it." #sm38
An idea for all Social Media Experts this holiday season: Give the gift of Facebook to someone http://bit.ly/4CKDzj #sm38
@Marc_Meyer Yes for me as a Social Media consultant. Facebook has greener pastures than Twitter. More people who R less advanced. #sm38
@Marc_Meyer Yes for me as a Social Media consultant. Facebook has greener pastures than Twitter. More people who R less advanced. #sm38
RT @charleneli: Real value of social media/technologies is that it creates deeper relationships. How do you measure relationships? #sm38
@lindsaysydenham I've gotten more business from Facebook than Twitter or LinkedIn. Your results may vary. #sm38
@lindsaysydenham I've gotten more business from Facebook than Twitter or LinkedIn. Your results may vary. #sm38
RT @charleneli: Metrics question should be "How do we measure the value of social media", but ROI is the wrong question to ask. #sm38
RT @charleneli: My pet peeve: circular discussions about the ROI of social media, because its asking the wrong question. #sm38
RT @Marc_Meyer: I could see brands specifying preferred social nets for communication and customer service... #sm38
RT @360salesfocus: Expect to see companies give preferential treatment to customers with social credentials. #sm38
RT @CharityHisle: @charleneli I would want to merge my FB friends with my Twitter friends list. #sm38
RT @charleneli: Expect to see better integration of my profile into cust. service, thanks to social CRM by Oracle and Salesforce #sm38
A different/future social mobile app: GPS Nav with social map & traffic updates http://www.waze.com on iPhone and Droid Win Mobile. #sm38
@dc2fla I don't think people want to be heard. Remember 90/9/1 most are lurkers #sm38
@charleneli how does a niche network compete effectively against groups/lists on Facebook or Twitter? #sm38
RT @charleneli: Starting Future of Socialnomics tweet chat - correct hashtag is #sm38.
Thank you all for your RT's I thought it was a great case study. @DebWeinstein @DanielFelds @waze @jmgall @denawf #SocialMedia
@wvpmc read this about 90/9/1 rule http://bit.ly/1izcMs #sm32
@wvpmc of all people on any social network: 90% are lurkers, 9% contribute occasionally, and 1% contribute most (80/20) of content #sm32
@lbbinc Not so much agnostic as selective. only use what has a return. For ROI remember 90/9/1 numbers for activity #sm32
@Marc_Meyer @jasonbreed I gotta run- thanks for a great tweet chat! #sm32
@Marc_Meyer It depends on the target market- go where they are. We don't see many ads for Geritol and Depends on Twitter yet. bad fit #sm32
@lbbinc Marketing is finding the right medium for your message. Sometimes thats cocktail parties, sometimes it's flyers on cars #sm32
RT @Marc_Meyer No matter who or how many people you follow, their updates are unpredictable and at any time could be "noise". [LIFE 2] #sm32
@ikepigott I think that's a set of search results, not a list. #sm32
@ikepigott have you tried seesmic desktop. I don't see Twitter's lists in there, just downloaded today. #sm32
@ikepigott have you tried seesmic desktop. I don't see Twitter's lists in there, just downloaded today. #sm32
Great analysis of the impact of higher Twitter followers http://bit.ly/x8dAI by @geoffliving #sm32
@lbbinc you can follow the #sm32 chat with http://bit.ly/3nBbwN easily. be sure to add the hashtag to your tweets so everyone sees it.
RT @ikepigott: There will be huge business for the person who makes Twitter, Facebook, and Open Social lists interchangeable. #sm32
@JasonFalls I'm also keeping my lists private except for other ppls list I follow b/c they made good lists.
#sm32
@JasonFalls I'm busy making a list of local people but not following them. b/c many have less than 50 followers, may be creeped out. #sm32
@JasonFalls I'm busy making a list of local people but not following them. b/c many have less than 50 followers, may be creeped out. #sm32
RT @edeckers: (Twitter is) More like day in the park. Everyone goes to a party for 1vpurpose. Ppl go to a park for variety of reasons. #sm32
RT @eileen53: @JasonFalls I think the value is when its not an overt mktg message, but seems more like a connection to the brand #sm32
@dariasteigman I do on occasion find myself going back to read Seth's blog b/c nobody tweeted about him this week. #sm32
@dariasteigman I do on occasion find myself going back to read Seth's blog b/c nobody tweeted about him this week. #sm32
@ikepigott I think that day has arrived. I certainly expect that.
#sm32
@ikepigott I think that day has arrived. I certainly expect that.
#sm32
RT @eWayDirect: @JasonFalls I save time by using Twitter as a news filter. Instead of reading blogs, if its important it is often here #sm32
Too often you look at a co's tweet stream and it's all outbound links and promos. Never any "@" msgs. No convo= no relationship #sm32
@eWayDirect thank you. kind of you to say.
#socialmedia
@JasonFalls I've seen Twitter accounts in ads NYC buses. I think we're far from passing the hype point #socialmedia
RT @Marc_Meyer: #socialmedia tweetchat at 12 EST w/ @cc_chapman. Disclosure & Its Effect on Brand Mktg. Ecosystem http://twurl.nl/ktq8li
NJ Open Coffee meeting this Friday at 10:30AM in Englewood NJ? http://bit.ly/1tCR3Q #socialmedia #meetup #NJ
Arrrgghh! #socialmedia chat today killed my api calls so I can't use Tweetdeck for a while. Great discussion http://bit.ly/XUivm
RT @TDefren: BTW Check out my colleague @doughs guest post on Google Sidewiki. #socialmedia http://j.mp/xxuyL *good post* #SOCIALMEDIA
RT @KellyeCrane: Smart and informative #socialmedia conversation - thanks @TDefren and @Marc_Meyer. #SOCIALMEDIA
@wordymouth measuring Life Time Value of a customer is a basic business measurement most Mktg people (should) know. #SOCIALMEDIA
@mjkeliher This is the regular Tuesday SM discussion. Join us every week, right here.
#SOCIALMEDIA
@carlainsf SM is a tool, like a phone or screwdriver. Only accountability for them is in the local manager. Why not SM too? #SOCIALMEDIA
@elhoust those aren't marketers, those are copywriters- lol #SOCIALMEDIA
@elhoust those aren't marketers, those are copywriters- lol #SOCIALMEDIA
@ShannonPalmer excellent point- and a challenge for marketing b/c they're used to absolute control. #SOCIALMEDIA
RT @wordymouth: SEO, HTML/Web nice-to-have skills. I can teach you to use these if you understand & grasp the total strategy. #SOCIALMEDIA
RT @jasonbreed I report through PR...but my group will be aligning/merging with Marketing. Were starting to combine. #SOCIALMEDIA
@Miguelallano I agree with the face vs. logo- but feel there should be a team not an individual. More voices = more POV #SOCIALMEDIA
RT @jasonbreed I report through PR...but my group will be aligning/merging with Marketing. Were starting to combine. #SOCIALMEDIA
@TDefren I think the new PR skills will cause PR and Mktg to merge into a single "outreach" discipline. #SOCIALMEDIA
@carlainsf Why don't all Depts of a company help in execution of SM plan? #SOCIALMEDIA
RT @elhoust: Thats the prblm w/ tradl mktg. Thy dont want dialog, but other depts, HR, CustServ, PR, etc do. Mktg nds 2 chng. #SOCIALMEDIA
RT @elhoust: Thats the prblm w/ tradl mktg. Thy dont want dialog, but other depts, HR, CustServ, PR, etc do. Mktg nds 2 chng. #SOCIALMEDIA
@Miguelallano why would you want to limit it to one person. What will they do when that person leaves? #SOCIALMEDIA
@TDefren the same as a clean up on aisle 5 is the store's problem not the cust who caused it. #SOCIALMEDIA
@LeeAnne_Orange Yes that's what I'm saying. Trust your employees to do what's in their best interest and the co's. #SOCIALMEDIA
@Marc_Meyer PR and Mgmt in general need to trust all of the employees. Otherwise you stifle the opportunity in SM #SOCIALMEDIA
@elhoust and yet Cust Svc is only 2 way dialog so what about them? That's where PR debacles start in SM today. #SOCIALMEDIA
@The_Real_Atom I believe that trusting the employees is the major hurdle. PR doesn't trust others to get the message right #SOCIALMEDIA
@TDefren @ShannonPalmer Good online marketing has sales goals, not click goals. As should any good PR Plan. #SOCIALMEDIA
RT @TDefren: @ShannonPalmer thinks best plan = a new approach using SM to integrate all together. Sounds utopian but nice. #SOCIALMEDIA
RT @ScottDeYager: Dont think its a PR and SM integrated in a plan. Its PR, cust svc and marketing in one plan...SM touches all #SOCIALMEDIA
RT @ScottDeYager: Dont think its a PR and SM integrated in a plan. Its PR, cust svc and marketing in one plan...SM touches all #SOCIALMEDIA
A PR with SM should include guide for all employees on how to talk about new issue in SM. #SOCIALMEDIA
A PR with SM should include guide for all employees on how to talk about new issue in SM. #SOCIALMEDIA
@TDefren Is this a marketing or a PR question? Seems like Marketing to me. #SOCIALMEDIA
@TDefren Is this a marketing or a PR question? Seems like Marketing to me. #SOCIALMEDIA
We have no control over who has access to SM. It is a behavioral issue b/c everyone has a cell phone. Who set that policy? #SOCIALMEDIA
@TDefren In my experience they do a good job of setting their own policies.
#SOCIALMEDIA
@TDefren In my experience they do a good job of setting their own policies.
#SOCIALMEDIA
RT @sparklingruby: @tedfren I think that the line between PR & SM is blurred, and that PR has turned into "social relations" #SOCIALMEDIA
.@TDefren PR is only one aspect, HR=recruiting, Cust Svc=CRM etc. #SOCIALMEDIA
.@Marc_Meyer I disagree, diff voices tell same story from diff POV. Allows for better understanding by targets #SOCIALMEDIA
.@The_Real_Atom @TDefren #socialmedia one answer to who sets policy is here: http://bit.ly/Uelgd IMO
.@The_Real_Atom @TDefren #socialmedia one answer to who sets policy is here: http://bit.ly/Uelgd IMO
.@TDefren #socialmedia But isn't the multitude of messages the true benefit of social media? Every business every day sends multiples...
RT @TDefren: Rt @AGoodHusband Jeremiah Owyang had great post on all depts concerned http://bit.ly/30jbhe #socialmedia
RT @Sue_Anne: RT @TDefren: RT Q1: Where is PR in the pecking order of must-do’s for social media and social media marketing? #socialmedia
@jacobm @JiaOnTheGo @jonnytee @diprofio24 @The_Real_Atom #socialmedia wish I could have been more involved but was on a ferry at the time
RT @cmwooll: @briansolis @marc_meyer @jasonbreed Great #socialmedia chat today! Thanks ~ C
RT @Marc_Meyer: companies are better served at leveraging the personal brands that reside within rather than repelling #socialmedia
RT @jacobm: @Marc_Meyer @briansolis brands hire people with strong personal brands that can contribute to the corp brand #socialmedia
RT @jacobm: @Marc_Meyer @briansolis brands hire people with strong personal brands that can contribute to the corp brand #socialmedia
RT @belindaang: RT @briansolis: Brands should hire you for your prowess and expertise, not your followers #socialmedia
RT @The_Real_Atom: The true value of a personal voice is bringing life to the dry corporations. It gives life to the inanimate. #socialmedia
RT @The_Real_Atom: RT @jonnytee: @briansolis I guess that would mean that the person now has the power to fire the brand. ;-) #socialmedia
RT @denvan: Yes @conversationage Coaching is better than training in this area. #socialmedia
.@JGoldsborough Read my blog post- greatest issue is trusting your employees. #socialmedia http://bit.ly/xY31Q
.@MiguelALlano Great Question, many at Google will. They will talk about what they can, and improve the overall opinion of G. #socialmedia
@ConversationAge Can't #socialmedia work in some portions of a company and not in others? Depending upon Mgrs personalities?
@Marc_Meyer @conniereece #socialmedia Excellent conversation, Thanks!
@JoeKikta I've never been a big fan of tests- but if you must get their opinions first. #socialmedia
@JoeKikta that's kind of an old school approach- how about just asking people who want to do it? #socialmedia Self selection works
@conniereece Ans: none- social media revolution is different than all others before, cost of entry for individual is $0. #socialmedia
Actually every company has given each employee some #socialmedia responsibility, it's just that many haven't realized it yet.
@Marc_Meyer #socialmedia yes it is about realizing that your employees are speaking for your company every day-now it's remembered forever
RT @conniereece: We're already starting to discuss Q3: What are the most effective ways of scaling social for Business? #socialmedia
RT @PamelaMartin: Engagement means active participation. The act of listening well is an "engagement" that fits ALL strategies. #socialmedia
@Marc_Meyer 80-90% of people in any social network lurk most of the time. Engagement can't always be 2 way. #socialmedia
@Marc_Meyer Guy's staff only tweet info never personal- in that case they are like a bot- just cheaper so setup. (lol) #socialmedia
RT @jonnytee: Contrary 2 belief I dont think all Co need 2 "engage" when using social media. It might not fit their strategy. #socialmedia
@joshdward @hacool A brand can't really engage- only a person can. Bots only work in special cases. #socialmedia
@hacool Twitter is evaporating media, you only need to be relevant at the moment. Depends on your goals like @conniereece says #socialmedia
#socialmedia not all corp social media needs engagement- lots of companies tweeting one way info "bots" still helps the brand. @Marc_Meyer
@conniereece There are many pieces of a company that can engage via #socialmedia diff approaches for diff depts. Mktg very diff from HR.
RT @michaelpearsun: Engagement by virtue of RTs, @replies, clicks & conversions R sum gd indicators of success,not followers. #socialmedia
RT @Marc_Meyer: 5 minutes from today's #socialmedia discussion with @conniereece. whats you SM tipping point? what is a company's?
#socialmedia looking forward to @conniereece leading the #socialmedia discussion in 10 min. Discussion on the tipping point for SM
RT @Marc_Meyer My thoughts: Sometimes you don't nec need to reach them. Target the influencers--they will reach C-suite. #socialmedia
