#socialmedia Profile - @correlationist

RT @andrewmueller: @techguerilla I also think we shouldn't focus a pitch on ROI, but financial execs will want to see post correlations to ROI to justify #sm56

@techguerilla but you know relationship building with clients on dinners works in closing the sales..same with SM ROI #sm56

@techguerilla Why do execs still need to be convinced on the ROI...it is like trying to figure out the ROI of your phone! #sm56

RT @treypennington: #sm56 Checklist: Open up, put up, shut up, listen up, give out, invite in, forget yourself, embrace others…

@techguerilla There's inherent risk in any biz...risk prop to return ..so why not accept ROI, and tailor biz (culture + process) #sm56

Lol!! That cld work for a biz @wileyccoyote @jasonbreed @treypennington #sm56 checklist for becoming more social? geo-targeting + AR apps

A3 #sm56 @treypennington - By being yourself, being open to opposing views, and accepting everyone can use some help:)) #sm56

@KathyHerrmann How can anyone still be questioning ROI. It takes time, and a change in mindset..execs shd get that, no? #sm56

@McCreadyM but what if the C-suite is too enamored with shareholder value (which they always are), and dont get SM #sm56

RT @billfromsc: @treypennington For small orgs built around the customer, SM is a natural fit and can be implemented whole cloth. #sm56

Q2: It has to start with exec buyin, but has to be quickly dispersed through the entire org #sm56

That is key, at least in the initial stages. RT @listeningpostuk: @correlationist Should allow peeps from all depts to share in SM. #sm56

And that is the prob...Ind mindsets need to change as well. RT @Marc_Meyer: @correlationist idealistically yes, in actuality no... #sm56

Company culture needs to move away from being defined by politics, and move to being defined by empowered diversity #sm56

Hey @Marc_Meyer @JasonBreed Was sucked into #sm56 by @treyPennington 's ? Glad to be here :))

A company must encourage, and foster an open, and participatory mindset. Perf metrics may also need to be adjusted #sm56 @treypennigton

How do you manage the effectiveness of your social programs?

@ActiveIngreds Hey Vandana! Looks like I missed #sm55 :(( Was engrossed in a KM chat :)) Hope all is well.

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

RT @jasonbreed: Q3: best practce -Start w/owned media, drive everyone there from trad/non. Make content extensible, easier to track! #sm54

What location based social means to businesses

A MUST ATTEND!! 8 minutes until today's #sm53 chat about check-ins, Foursquare, etc. plus @jaybaer is in the house! #socialmedia

@jaybaer Gutted I'll have to miss #sm53 at 12 EST today, and you are talking Yelp, Gowalla, etc :(( Will there be a transcript??

Characteristics of Highly Influencial Brands in Social Media

The Importance of a Content and Engagement Strategy in Social Media

Customer Service's Role in Social Media

Special Thanks to @techguerilla @comcastcares @cmwooll @dariasteigman @newtbarrett:@jsandford - for stimulating #sm50 convo :)

Thx Matt. RT @socialtality:Thank you @comcastcares @techguerilla @marc_meyer @jasonbreed @cmwooll @imediamichelle @correlationist #sm50

RT @techguerilla: @comcastcares As always, you can go to blastfollow.com and put in hashtag #sm50 to follow everyone who participated today

@Marc_Meyer @jasonbreed - my loss that I joined late, but picked up a lot of great insights. Thanks @comcastcares !!, and all at #sm50 :))

@mjayliebs Hey Mitch. Good to see you here :)) Loving the insights, here @ #sm50

I'd say SM. Those who are the right fit for Sm shd naturally be good at CS :)) @jsandford @sharonmostyn #sm50

@Tbeffs :)) it is contradictory. Once you provide tools, foster authenticity - you automatically care for that employee #sm50

True - but how is the most topical Q? @sharonmostyn RT @newtbarrett: Ans to Q3: make sure you have the right culture in place first. #sm50

@nigellegg true - hiring alone is not the answer. Changing company culture from within is the key #sm50

RT @comcastcares: Here is my personal blog post on how to scale http://www.eliasonfamily.info/blog/?p=234 #SM50 #SocialMedia

#sm50 Q3: HR is perhaps the most crucial function - not only in hiring the right talent, but managing internal power struggles

@jasonbreed Thanks Jason. This is as close to neural nirvana as it gets :)) #sm50

@socialtality Thanks Matt. Exciting topic here :)) #sm50

@sharonmostyn Thanks Sharon! Glad to be here :)) #sm50

@techguerilla but every one in the org will have an SM role to play cc: @comcastcares #sm50

RT @sharonmostyn: IMO C-level down drives change re: RT @comcastcares: who drives the change in culture? My opinion is Customer & service agents #SM50

realized I have crashed the #sm50 party. Hey @sharonmostyn @jasonbreed - awesome convo going on here :))

#sm50 - Q2 how do you balance need for inclusion (culture chg) & control of response (brand equity)?? @comcastcares @techguerilla

yes! thro inclusive CS models @dariasteigman @cmwooll Q then is: if you can't scale relationships, can you scale the experience? #sm50

#sm50 - re: scalability - how do you balance the need to have everyone involved (culture chg) versus control of response (brand equity)??

RT @techguerilla: @comcastcares I don't think it does scale at the quality level we are currently seeing. It can't. #SM50 #Socialmedia

RT @comcastcares: So true, should never have happened in my opinion RT @techguerilla Let's face it, the time of "scripted" Customer Service has passed #sm50

The Next Big Thing is So Last Year

Social and the New Model For Market Segmentation

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

Get caught up now, simply! RT @microgeist :The Future of 4G, Twitter and Google Wave http://bit.ly/adQWp5 #future #sm #socialmedia

RT @CreativeSage: RT @sourcepov Join us Wed., 1:00pm ET for "Content Promotion thru #SocialMedia" - some great insights w/new #smchat moderator @EF_Forbes #in

Whew!! Went through @pgillin 's mega deck :)) A lot of intelligence aggregation here : http://bit.ly/aW0GYW B2B SMM #sm #socialmedia #b2b

@themaria: Good point about "source" perceptions, but this was different- it cld affect us all. @correlationist @CoryOBrien @kdpaine #sm47

Met great folks on #sm47. Thanks @kdpaine @Marc_Meyer @sharonmostyn @techguerilla @JoeKikta @CoryOBrien @themaria @reputrack @jasonbreed :))

RT @Marc_Meyer: Next week's host is Ernst and Young's Digital Strategist @kenburbary. Ken is an alumnus of our #socialmedia Tweetchat #sm47

RT @RepuTrack: Kudos to @Marc_Meyer @kdpaine for #sm47

Thanks everyone, and especially @kdpaine @jasonbreed!! Enjoyed the thought provoking content. #sm47

Anytime :)) kdpaine @correlationist #sm47 thanks for the perfect plug for my book "measuring public relationships! " http://bit.ly/6XQjpP

RT @kdpaine: @correlationist #sm47 thanks for the perfect plug for my book "measuring public relationships! " http://bit.ly/6XQjpP

@CoryOBrien I will think twice about flying SW & this will build over time, and drop from my consideration set #sm47 @themaria @kdpaine

@jasonbreed Thanks. I was going to ask where it was :)) You read my mind, plus your observations were incisive. Keep sharing :)) #sm47

RT @jasonbreed: Looking for recap of today's chat on Sentiment Analysis? it's right here http://hashtagsocialmedia.com/event/47. Great content #sm47

RT @kdpaine: @CoryOBrien #SM47 @themaria did anyone really cancel their reservations because of one guys tweets?

@themaria @reputrack #sm47 Exactly, which is why "people" and relationships are becoming more imp.

social capital : @kdpaine @themaria #sm47 I'd kill for a diet coke right now, but now buy pepsi bcos they gave to causes over SB ads

RT @kdpaine: @RepuTrack #sm47 that's why I'm looking at Sysomos and BoardReader, they keep stuff for ever!

RT @sharonmostyn: RT @jetsnow: Very true RT @hcdelp: #sm47 Coverage can be positive in a crisis if comments are that you are handling it well, making it right

@kdpaine but it should. Everyone should be treated equally so that they can be turned around into brand ambassadors. #sm47

@CoryOBrien #sm47 you are not a researcher are you :)) I would have to pick "negative" sentiment :((

RT @RepuTrack: @JoeKikta @kdpaine part of managing/purposing SM means understanding "attention" and "influence" economies #sm47

@kdpaine True. But how do you know the one lead you did not follow up on, could be a game changer #sm47

@CoryOBrien would depend - for cust service - negative, etc :)) #sm47

@kdpaine #sm47, maybe not for the small ones, but even they will grow bigger, no?

plus the right metric :)) #sm47 @kdpaine @Marc_Meyer #sm47 I'd say velocity + freqeuncy + influence/impact

I disagree :) @everywun is imp EdHartigan @JoeKikta @billrice don't think you can respond to every complaint. got to pick your battles #sm47

@kdpaine #sm47 so, there needs to be scalability/automation??

@techguerilla #sm47 True, but the "classic" conveys a sentiment too :))

RT @jasonbreed: @techguerilla Ok, considering its limitations, How does sentiment scale with human interface. #sm47

RT @jasonbreed: OK, so automated doesn't work, so how can an org scale to meet objectives? #sm47

jumping in very late. My name is Prince. Here to learn, and so glad to be here :)) #sm47

RT @kdpaine: #sm47 goals drive metrics - in non-profit everything is positive or at worst neutral, so tool to measure is webanalytics& $$ not sentiment

Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Fear Factor. Understanding the value of adding social media to the mix.

RT @AndreaMeyer: The Economist report on social networking (pdf) http://post.ly/LoQl (via @ArnoldBeekes) #socialmedia

Twitterville - What's Happened, What's Coming

The Social Media RFP: How to Get the Best Results

Socializing My Business � What Comes After the Chit-Chat?

Engagement through Customer Service: Your Contact Center and Social Media

The 2009 Roundup

Advancing the Discussion of Social Media & ROI

The Future of Socialnomics

The Future of Advertising & the Role of the Agency

The Impact of Social Media in Government