This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
A breakdown of social media costs. Still think it's cheap? http://bit.ly/8jw8sl #socialmedia
A breakdown of social media costs. Still think it's cheap? http://bit.ly/8jw8sl #socialmedia
Social media holistics - why it's not all about the customer http://bit.ly/5XZ2bc #socialmedia #sm42
@comcastcares @AndrewMueller How about the holistic perspective? Customers are part of *overall* business success #SM42
@comcastcares @AndrewMueller How about the holistic perspective? Customers are part of *overall* business success #SM42
Still curious who owns social media? http://bit.ly/3Xd9Dp #socialmedia
RT @cardiacscience: Back to #B2B #socialmedia: Blog gives chance to share save stories. http://ow.ly/rF31 man in Slovak prison saved #GG24
RT @JoeHageOnline: #B2B #socialmedia is helping us with our Google rankings. With a blog, we can stay topical and current. #GG24
RT @MedDevice: Smart med device marketer @JoeHage available now to talk about #B2B #socialmedia to benefit #DoctorsWithout#Borders #GG24
RT @MedDevice: Smart med device marketer @JoeHage available now to talk about #B2B #socialmedia to benefit #DoctorsWithout#Borders #GG24
RT @JoeHage: I'm available now to talk about #B2B #socialmedia to benefit #DWB #GG24 #12for12k
@mvacondios Who is the value to though? If it's to each other in the community that's all the value you need #socialmedia
Q2. They complement each other. Why not build alongside each other? #socialmedia
@mvacondios Is a community an audience though? Doesn't need to be, can just be a gathering with no other intent #socialmedia
@cmwooll ha, just saw your tweet, agree, it's natural progression for common views #socialmedia
@cmwooll ha, just saw your tweet, agree, it's natural progression for common views #socialmedia
@rhappe Isn't community just a natural gathering, though? You don't always "strategize" to be a community #socialmedia
@jasonbreed Agreed. SM is just another option #socialmedia
@rhappe Yep, that's what I was saying :) #socialmedia
@rhappe Yep, that's what I was saying :) #socialmedia
Q1. Social media offers all the community to have voices, not just the few #socialmedia
Q1. Social media offers all the community to have voices, not just the few #socialmedia
@analoggirl1 hey there Andrea, thx :) @mediaphyter did a great job of hosting and keeping it buzzing :) #socialmedia
Great hosting from @mediaphyter and thx to @Marc_Meyer for running it as always :) #socialmedia
Think of your "brand" as your mom. Wld u really not take care of ur mom and let people call her out? #socialmedia
Q3: Think of every situation to accomplish a positive outcome. Crap cust. service into excellent outcome. Visibility will come. #socialmedia
Q3" Accomplishment leads to visibility. Do ggod and people will speak good of you. #socialmedia
@kenburbary @jeremymyers Most consumers shld savvy enough to dig deeper when see conflicting info otherwise don't cry at mess #socialmedia
RT @Spinchange: RT @mediaphyter Side question: "What do you think helps sustain a positive personal brand?" A: Authenticity #socialmedia
@kmskala Use the age-old method of market research - you'll soon find who's being spoken about consistently good/bad #socialmedia
@mediaphyter Consistency, pure and simple. #socialmedia
@jeremymyers @kenburbary But Google can be doctored to show false info at a high rank too - can't always take at face value #socialmedia
@sonnygill Right. Anyone can run a shoe shine stand; the real diff. is in how you use the polish :) #socialmedia
@kmskala It's like non-SM judgement - do your homework and due diligence. There's enough info out there on what to look for #socialmedia
Q2: If your "brand" lives up to its promises and recognition, ROI should be organic result #socialmedia
@StepfordMom Agreed. Some of the best stuff comes from the smallest ideas #socialmedia
@sonnygill Hopefully it's before companies waste too much money on the crapola #socialmedia
Q2: Anyone can brand themselves with creative BS - the $ will only come by proving it's not BS #socialmedia
#socialmedia
Q2: It can help raise your profile for certain niche/field but doesn't mean you'll get the $ - talk is still cheap #socialmedia
@jaybaer @DavidSpinks Sure, although not everyone will share same opinion who "influencers" are so loses impact #socialmedia
@debdobson You most certainly are :) #socialmedia
RT @DavidSpinks: Can you be equally influential without being famous? Can u be effective without being "well known"? (Yes - DB) #socialmedia
@chrisbrogan Ssshh, not so loud - you'll stop your anonymous commenters and send them elsewhere ;-) #socialmedia
@mediaphyter I agree on both counts :) #socialmedia
@DavidSpinks @jaybaer "Fame" becomes valuable when its influence decides people taking action from it #socialmedia
@mediaphyter But who defines the A-list? To some, it may be Brogan, Scoble, etc, to others it's who influences them personally #socialmedia
@jaybaer Right. And that's why "SM fame" is largely irrelevant to most people and consumers/businesses. #socialmedia
@mediaphyter Both get your name known; both get people talking; both see you used as case study. #socialmedia
Q1: Is social media fame any different from social media infamy? Two seem to walk hand-in-hand at times #socialmedia
RT @jasonbreed: Social media fame. What's it worth? Join the #socialmedia chat in 5 mins w/ @mediaphyter goto www.hashtagsocialmedia.com ...
@GeoffLiving That's up to the companies to be successful to show the "known" ones that there are others #socialmedia
@Marc_Meyer Right, but there are ppl coming onboard every day that want to know who's successful #socialmedia
@ekarofsky @Marc_Meyer @GeoffLiving If you're citing best practices of comapnies in SM, these brands need to be mentioned #socialmedia
@nhamilt That's what I meant - damn keyboard putting other words on my screen ;-) #socialmedia
Best examples of improvement thru SM is where it's an addition to a process, not *the* process #socialmedia
RT @Shanan_S: I usually just tell people "Social media isn't difficult. It's just different." #socialmedia
@memery26 Not just social media, anywhere. It's one of the things that needs playing down and stopped. #socialmedia
@TomMartin Yep. Good thing is, snake oil is still slippery so eventualy they'll fall down ;-) #socialmedia
@TomMartin I think that's one of the bigger challenges, getting more honest consultants ;-) #socialmedia
@Tbeffs I'd say keep what you've learned and add to it. You can't dismiss years of knowledge for what is just another tool #socialmedia
@memery26 I agree. But you get consultants that try make it "sound" scary when it's not. #socialmedia
Q1. Don't make it sound a big deal. That just sounds scary. Let them know it's easier than they may think. #socialmedia
Apologies in advance - jumping into #socialmedia chat until 1.00pm EST, sorry if tweets increase/not relevant :)
@Tbeffs haha, hey there Terri, no, no cooler place to be than #socialmedia on Tues. lunchtime - just got tied up elsewhere :)
Re. Q4 I feel connected to BackType http://backtype.com - they're bloggers that "understand" bloggers and build for US #socialmedia
@CathyWebSavvyPR Nice, good to see that you don't just give them what they want to hear :) #socialmedia
@JasonFalls I feel connected to BackType http://backtype.com - they're bloggers that "understand" bloggers and build for us #socialmedia
@CathyWebSavvyPR Perhaps we should be learning to. Otherwise we may scare off the ppl we're trying to reach #socialmedia
@joeboughner If I did I'd be on a beach somewhere with "Freddly" sipping margaritas ;-) #socialmedia
@Shanan_S But at least you get to wear a nice shiny bow :) #socialmedia
@JasonFalls Every single person is already a customer anyway - there's no need to "live as one", we do it every day #socialmedia
Want to reach "the network" - stop using the same old marketing and sales spiel/descriptions. Talk normal. #socialmedia
@Shanan_S Agreed. I'll take people that aren't afraid to try over boring and safe any day #socialmedia
@JasonFalls Cool. You (as a "brand") stick with boring and predictable + ur static sales. I'll go with innovative any day ;-) #socialmedia
@TheLovableRogue Was that before Mini Cooper got bought out for lack of sales? ;-) #socialmedia
Re. Q3 Just don't get boring and predictable #socialmedia
@TheLovableRogue Agree, but without new people you stagnate and then natural process is you disappear #socialmedia
@amandachapel Thank you good sir, always a pleasure to be highlighted by you :) #socialmedia
@RonDuquette Exactly. If you just stick to loyal customers, eventually they "die" and you have no new ones #socialmedia
@GottaWannaNeeda Legwork. Searches. Reading. People are out there, you just have to roll sleeves up and find them #socialmedia
RT @m_moretti: If you just engage the loyal, you don't grow #socialmedia
@ramartijr It's all part of the process - it's not just "the" process for sure #socialmedia
All this "assimilation" talk is getting me pumped for the new Star Trek movie... ;-) #socialmedia
@JasonFalls But at the same time, if you can "create" a loyal fan by engaging them, that's as/more powerful as existing #socialmedia
@GottaWannaNeeda But at the same time, if you can "create" a loyal fan by engaging them, that's as/more powerful as existing #socialmedia
@bizcoachdeb I agree. Get customer loyalty and you have sales, advertising, marketing, PR and market research team in one #socialmedia
@chuckhemann Right. And make sure you listen back :) #socialmedia
@JasonFalls It's something I've talked about before - "Consumer Marketing". Your customers RE ur best marketers #socialmedia
RT @PRtini: You're "in-network" when network proactively engages U -- seeks U out, asks for help, helps U spread message, etc #socialmedia
@chuckhemann I guess it could depend on the engagement - is it going somewhere or just in circles and repeating you? #socialmedia
RT @bizcoachdeb: constant battle OR constant opportunity? #socialmedia
RE. Q2 - Do you ever know you've reached a status? Isn't it constant work and adjustments to build on initial footing? #socialmedia
RT @JasonFalls: How does a brand know when it actually gets to "in-network" status? #socialmedia
@JasonFalls Everyone that works at a company speaks/represents them, whether they're cleared to or not. Ppl talk - it's natural #socialmedia
@JasonFalls You can't say you "can't trust" outsorced. Did the investors at Bernie Mac's trust the in-house people there? #socialmedia
@Phonedog_Noah She earned that right ;-) #socialmedia
@JasonFalls haha, you know what I mean. We're building trust and brand loyalty - as a customer, that's what I'd look for #socialmedia
@JasonFalls It's all interconnected at end of day. My conversation with you has to have endgame - sale and profit #socialmedia
@Stuartcfoster It's the only way you know if your product sucks - then be prepped to make changes or it's just wasting time #socialmedia
@JasonFalls Use it as your ultimate market research tool and don't be the jackass that sticks to a regimented plan #socialmedia
Personally, I think the whole "I need to get in" approach is counter-productive unless you have something worth sharing #socialmedia
@JasonFalls Listening is the first step to learning, which is first step to action, which is next step to promo'ing and sales #socialmedia
@wvpmc Try Tweetgrid http://tweetgrid.com #socialmedia
If you want to "get in", you need to know what and where you want to "get in" to and why you want to "get in" #socialmedia
@JasonFalls I didn't realize I was "delegating" anything there? ;-) #socialmedia
@Marc_Meyer That's correct, but it does give you pointers as to how to "get in" #socialmedia
RE. Q1: If you are actually "listening", then you shld already be hearing about how to get "in network" #socialmedia
RT @JasonFalls: First Question: Assuming you are already listening, How do you get “in-network” as a Brand? #socialmedia
RT @PRtini: Getting ready for the #socialmedia chat w/ @jasonfalls at noon. Join us?
Advance apologies to everyone - jumping into #socialmedia chat for next hour, sorry if my tweets bore you (well, more than usual, anyhoo) :)
RT @JasonFalls: Don't forget to watch out for #socialmedia discussion from noon-1 p.m. ET today. http://www.hashtagsocialmedia.com
RT @Marc_Meyer: Todays #socialmedia Unpanel is how Brands get in network with their customers. the host? @jasonfalls Join us at noon eastern
@wordymouth Ditto - you offered some fantastic questions and thoughts, really enjoyed your input :) #socialmedia
@Marc_Meyer Is that the one with Billy Dee Williams? I'll take that ;-) Cheers fella #socialmedia
@jasonbreed Thx for the invite, Jason - great topic and great convo from every1 #socialmedia
@wvpmc Thx for joining in, glad you enjoyed :) #socialmedia
@RichBecker Cheers Rich, appreciate compliment - lot of fun :) #socialmedia
@jw_social1 haha, think we'll have to agree to disagree on that one ;-) #socialmedia
Closing thought: Every day is a potential crisis. Make sure you plan to see it out :) #socialmedia
@howisthebiz @howisthebiz Thx guys, appreicate it and thx for great thoughts :) #socialmedia
@PRtini thx for poppoing along Heather :o) #socialmedia
@jw_social1 Right, but not having backup plan means you're looking to fail #socialmedia
Thanks to @Marc_Meyer and @jasonbreed for inviting em along and thx to all you guys for brilliant discussion! #socialmedia
RT @jasonbreed: Solid discussion this week. New topics every Tues. Noon. Archived on www.hashtagsocialmedia.com/event/5 #socialmedia
RT @amandagbeals: i think PR should adopt shift in language from crisis comm to risk management #socialmedia
OK, so wrapping up - we're saying u need a crisis comms. plan; u need int. and ext. sources, and u need existing goodwill? #socialmedia
@amandagbeals It shows that SM as reliable comm. tool still has ways to go #socialmedia
@concierge Nice analogy #socialmedia
@jw_social1 So you just give up? May as well not have plan in first place, no? #socialmedia
@wordymouth Of course, but many don't #socialmedia
@howisthebiz What if the SM message isn't being effectily conveyed though? #socialmedia
@amandagbeals And as usual, mixes tabloid headlines with facts #socialmedia
@concierge But what do you put in place? Physically? #socialmedia
RT @Marc_Meyer: Who, right now, today, has a crisis communication plan in place that utilizes social media? I don't. #socialmedia
Do you think social media negates a lot of crisis comms. plans? Sensationalism on Twitter drowns company message? #socialmedia
How do you create a back-up crisis comms. plan? What alternatives can you have ready? #socialmedia
@drewschiller @wordymouth Although they do have it on constant hold to dip into #socialmedia
RT @juliewright: Use an outside resource for crisis plan. Why? B/c we're not afraid to ask you the tough Qs make clients squirm #socialmedia
@wordymouth Which then leads to more belief in your crisis response #socialmedia
@amandagbeals Natural fit #socialmedia
@concierge Good point. Though do you think that will matter in long run? #socialmedia
RT @jasonbreed: but isn't there a protocol 4 getting started? key media, know who owns SoMe accounts, list of int/ext experts #socialmedia
@wordymouth Is that just crisis comms. or business ethics as a whole? #socialmedia
@RichBecker Agreed - which means someone still needs to head up and lead team and hold 2gether #socialmedia
RT @juliewright: Plan needs org chart with roles and responsibilities, home/cell phone contacts, comms protocol for starters. #socialmedia
RT @MikeLizun: A strong leader more important than any plan in a crisis Can't plan every scenario, need sound decisions DURING #socialmedia
Let's look at Big 3 auto manuf. and Washington/pvt jet debacle. Who came out best with crisis comms? Any1? #socialmedia
@RichBecker Wouldn't you say someone needs to own the plan to hold the team together? #socialmedia
RT @jasonbreed: so what are the key components to a Crisis Comms plan? Anyone have an example? #socialmedia
@wordymouth And I mean that from a student or biz owner POV that may not use terminology #socialmedia
@wordymouth Sounds like biz talk - how do you define in layman's terms to ppl wanting to know? #socialmedia
@wordymouth Knowing hoe to communicate isn't enough. Know *what* to communicate is more relevant (imo) #socialmedia
@allanschoenberg If you're monitoring, aren't you already "doing"? #socialmedia
Q3. So, we know we need a crisis comms. plan. How do u put pne in place and what components needed? #socialmedia
@bsibley Agree 100%, wish more top tier management had this view #socialmedia
@allanschoenberg @chuckhemann Agreed. Though SM not perfect for every single company #socialmedia
@howisthebiz If CEO is open to learning how to make their business the best it can be, yes. #socialmedia
RT @boltbuzz108: Planning should definitely incl. juniors and many perspectives. Utilize many viewpoints 2 create a whole plan #socialmedia
@concierge In which case, let them have a say and let final decision lie with head #socialmedia
@RichBecker But an external can offer more authority than limp internal ppl. Not always, but can happen #socialmedia
RT @amandagbeals: what level of crisis warrants a CEO step in for big biz? #socialmedia
@amandagbeals Great question! #socialmedia
@wordymouth Not if you involve from the start #socialmedia
@thebrandbuilder Agreed. Just not all are :/ #socialmedia
Should crisis comms. include juniors? Offer less of traditional ideas and may have new views of value? #socialmedia
@wordymouth If comapny makes an outsider authoritative, that works as well as any internal #socialmedia
@drewschiller A lot of ppl get to power and think they know it all and their way is right, unfortunately #socialmedia
@thebrandbuilder Of course, it depends on if the CEO has no ego and is willing to listen #socialmedia
RT @CelleCast: At CelleCast, we want to empower all grassroots voices to weigh in on the issues of the day. #socialmedia
@memery26 If social media has been the root of the crisis, then it needs to be the cure of it as well #socialmedia
@chuckhemann You'd hope so :) #socialmedia
@concierge The concept may not be, but if it's poor ppl behind the concept, then there's a problem #socialmedia
@drewschiller Some CEO's can actually harm public view of company - not always best ppl to put in front of news #socialmedia
@wordymouth Agreed. And still outsource to professional advice #socialmedia
@jenwakefield You can have accreditation and still be poor PR person ;-) Experience in role preferred? #socialmedia
@alisonbelter Often the CEO isn't informed at all for media dealing #socialmedia
@juliewright Great point Julie- office politics are killer at times #socialmedia
@concierge Isn't that true of every industry though? External or internal? #socialmedia
RT @amandagbeals: what if CEO is not versed in social media? shouldnt companies have risk management specialists? #socialmedia
@boltbuzz108 So who has the say if you use both? #socialmedia
@chuckhemann Could be, although standard crisis comms. may not be aware of instant need for SM control? #socialmedia
@wordymouth That's not always feasibel with small biz - what do they do? #socialmedia
@concierge So is the fault with closed perspectives? #socialmedia
@jenwakefield @jasonbreed Wld u say that internal can be "too close" and miss out on poss. problem? #socialmedia
@Marc_Meyer Third party offers non-bias so can look more effectively at what you're missing #socialmedia
@PRtini How do you choose? Does it need to be every single dept. or ones that affect public more? #socialmedia
Q2: Who needs to own the crisis cooms. plan and who needs to be part of it? #socialmedia
RT @jasonbreed: I really like Risk mgmt vs. Crisis Communications. sets the right tone #socialmedia
@wvpmc have to admit, I've found smaller businesses more ready than many larger counterparts #socialmedia
Q2: Who needs to own the crisis cooms. plan and who needs to be part of it? #socialmedia
@wordymouth Keep the plan flexible though - unflexible just as bad as no plan at all :) #socialmedia
@RichBecker Not as far as pay, but when it comes to results and reputation, consumers often more valuable #socialmedia
@PRtini Finishing up on #1 #socialmedia
@wordymouth Hopefully they do - not always the case ;-) #socialmedia
@drewschiller Do you find that's happening less though? Information and news is instant and widespread #socialmedia
@wordymouth Often with larger companies though, internal battles and ego stroking, clouds the message #socialmedia
@alisonbelter Is it always unwanted though? Can't bad attention make good results? #socialmedia
@wordymouth Don't external customers now form part of your internal employees though? They're your mouthpiece #socialmedia
@drewschiller Every single employee? #socialmedia
RT @PRtini: Co size doesn't matter as much as culture, flexibility, understanding of role of communication. #socialmedia
@amandagbeals Which just leads to complications and red tape, and no control in place #socialmedia
@jasonbreed Should there be a diff. crisis comms. plan for both internal and external then? #socialmedia
Are larger companies better at crisis comms. or small-to-medium? #socialmedia
@drewschiller So can you overplan for a crisis and complicate matters? #socialmedia
@howisthebiz Should it be part of PR training/curriculum? #socialmedia
@amandagbeals Is it always down to corporate though? In-house often conflicts with outsourced? #socialmedia
@wordymouth Was either plan more effective than other? #socialmedia
@PRtini Why do you think most don't have a plan in place ? #socialmedia
@drewschiller If you say when, does that mean lack of belief in original stratgey or plain caution? #socialmedia
@wordymouth How soon do you jump in? Leeway before action? #socialmedia
RT @juliewright: Follow #socialmedia hashtag to join in chat now about crisis communications with me, @Marc_Meyer + others.
@Marc_Meyer Is that poor planning? Naievty? Both? #socialmedia
So, Q1: What is crisis comms. plan to YOU and why does anyone need one? #socialmedia
If you can use Q number for response pls, that'd be great - keep us al together :) #socialmedia
So here we are - Tuesday noon EST, Unpanel #5 discussing crisis comms in social media + PR - welcome everyone, thx for joining #socialmedia
Want to discuss crisis comms in social media? Join in chat now using #socialmedia hashtag
Just sitting in the corner getting my seat comfy for Unpanel #5 on #socialmedia and PR role in crisis comms. Come join in :)
T-minus 15 mins. and counting: Share crisis comm best practices today 12 noon EST http://bit.ly/1256MS #socialmedia
12.00pm EST I'll be leading Unpanel #5 about role of #socialmedia PR in Crisis Comm at http://www.hashtagsocialmedia.com
@PRtini Yep, this is the 5th week, been some really good chats so far - I'll try not to mess up the flow :) #socialmedia
Ready to share crisis communication best practices today 12.00 noon EST? http://bit.ly/1256MS #socialmedia
Talking crisis comm. best practices using SM @ Noon 2day EST @ http://hashtagsocialmedia.com I'm moderating #socialmedia
