#socialmedia Profile - @dariasteigman

Profile

@dariasteigman

twitter: @dariasteigman

#sm tweets: 1271

Social scale in the enterprise

Nurturing Relationships in a Socially Connected World

Thanks, @jsandford, for hosting #sm140. Great conversation everyone. Glad the tweet chat's back.

@ambercleveland Well, it is a slippery slope. :) #sm140

@Marc_Meyer @KaryD Or they do, but they don't know yet what that is. It's awkward to start. #sm140

@jsandford RE numbers: we don't. Some ppl always want a way to quantify "popular." Like being prom queen has a value. #sm140

I do this. Do you? RT @jsandford: Does anyone pick a few folks they haven't heard from in a while and just say "hello"? #sm140

@ambercleveland I might have contemplated doing a couple shots first. #sm140

@KaryD I think casual users are just trying to figure out what they want to do with any/all of it. #sm140

+100 RT @cloudspark: @megtripp and that is the 'secret' to any good relationship - be authentically who you are #sm140

@ambercleveland You're on West Coast, right? So it's still wake-up time. :) #sm140

@megtripp Isn't that true offline too? #sm140

@martinjason Also known as "say hello. goodbye." #sm140

For the record, be glad I'm not having coffee. Me on caffeine is = speed addict @ at your party. I'd have 75 pithy tweets already. :) #sm140

Ding! Ding! Ding! RT @Marc_Meyer: @jsandford We talk about content curation but perhaps we need to focus on relationship curation..? #sm140

@jsandford Engagement. High touch. Say good morning. Remember details (runner, Pats fan, kids in school, etc). Value the personal. #sm140

@jsandford A3: nurture them. You can't add friends/followers/connections blindly & expect a rel'ship to spring up. #sm140

@megtripp Water. (Hey, you asked...) #sm140

@martinjason I believe so. It's a Q of defining "meaningful" and what you want from each rel'ship. #sm140

+1 RT @megtripp: People who are naturally curious will ALWAYS do better at this stuff than ppl who have finite information needs. #sm140

@Marc_Meyer That's the cool part. It makes the traveling so much more fun. #sm140

@jsandford Until now. :) #sm140

@jsandford Depends on the what. I'd distinguish b/w the public-private and the stuff that is best suited to offline conversations. #sm140

@Marc_Meyer Next time you're in D.C... #sm140

A2 At heart, it's about being interested in other ppl. Asking the little Qs, not just trying to show how smart you are. #sm140

Me too. Looking for convo. RT @megtripp: I tend to ask EVERYONE lots of questions. The sparky, chatty folks pop up and sparkle. #sm140

@megtripp Mostly same. But more careful online b/c context, nuance can get lost. #sm140

A2 Starts w/ reaching out. Getting to know THE PERSON. Looking for ways to take convo offline (email, Skype, --gasp--face to face). #sm140

@tamadear Okay. For me, I think it's a bit of both. B/c diff platforms have diff. starting points. A good Q to ponder indeed. #sm140

@tamadear Agreed, but aren't you looking for different things from diff platforms? Otherwise all we'd need is 1. #sm140

@martinjason Great point about give and take. Can be a quick screening filter. #sm140

@Marc_Meyer Esp. since they've given you a running start... #sm140

@KaryD My #1 LI criteria: if you can't customize an invite, you're out. @cloudspark #sm140

@cloudspark For me as well, b/c Twitter lends itself to convo. Lack of group moderation has made LI a broadcast platform. #sm140

@jsandford Do criteria get tweaked, or do they evolve as a platform evolves (and your use of it does likewise)? #sm140

@RunnerBliss So true. If your Twitter stream is all links (or worse, all quotes), I'm not interested. #sm140

@jsandford For me, yes. B/c I want the nuance of a rel'ship. Not just random push & shove. @megtripp #sm140

@megtripp I agree. The "all profes all the time" is boring. Want balance -- as in offline. #sm140

A1: level of engagement (want ppl who talk to ppl). Interesting (commonalities--or differences). like to get to know #sm140

@megtripp I agree. The "all profes all the time" is boring. Want balance -- as in offline. #sm140

@chrisj1914 Thank you! #sm140

Popping onto #sm140, and looking for Q1 in the queue.

@chrisj1914 Thank you! #sm140

Popping onto #sm140, and looking for Q1 in the queue.

It's baaaaack! RT @Marc_Meyer: Since it's V-day, tweetchat on Nurturing Relationships in a Socially Connected World. w/ @jsandford #sm140

Can social media move the needle for brands during the holidays?

An introvert's approach to leveraging social media for business success

@AppleBoxStudios Especially if they don't look like a frog who lives in an egg... :) #sm138

@LisaPetrilli Thanks, Lisa. You rocked as #sm138 host today. Great conversation.

@davidchris Hmm. I love rooms w/ strangers b/c I get to meet new people. (I moved often growing up.) #sm138

@AppleBoxStudios Especially if they don't look like a frog who lives in an egg... :) #sm138

@LisaPetrilli Thanks, Lisa. You rocked as #sm138 host today. Great conversation.

@davidchris Hmm. I love rooms w/ strangers b/c I get to meet new people. (I moved often growing up.) #sm138

@davidchris Of course. Assume the extrovert comes out when you're comfortable w/ person and/or topic? #sm138

@DRMGListens Maybe it's the fear of it being "everywhere." I proofed my 1st Web site, all 4 pps, for days. Seems silly now. #sm138

@davidchris I'm a runner now, but I hated running when I got the idea in my head. So it was even crazier. Why I'm an extrovert. :) #sm138

@davidchris I agree. Kinda like how I ran a marathon b/f I ran a 5k. :) #sm138

@davidchris Is it avoidance or accentuating the positive? If you're socially quiet, jumping into a mosh pit could be overwhelming. #sm138

@LisaPetrilli Is it about 1st choosing your platform wisely, esp. at first? e.g., camera-shy ppl probably shouldn't start w/ video. #sm138

Great pt. RT @starsandfrogs: intro/extro are not mutual exclusive. An intro can be extro when engaged w/ topics of interest/knowledge #sm138

@kadeeirene Every Tuesday at 12 EST. The hashtag changes numbers; next week will be sm139, then sm140... #sm138

@LisaPetrilli One friend is really open--once he knows you. In SoME, he often sounds very formal. #sm138

As an extrovert, it's a little odd to talk abt how introverts navigate SocMe. :) #sm138

@LoisMarketing Off to be chatty offline now? [Waves goodbye.] #sm138

@neicolec Glad I could explain. :) I'm totally ME -- I just don't share all of me everywhere, w/ everyone. #sm138

@BarbBuckner That's a great point. Ppl need to realize that everything you do/say today is searchable. #sm138

@neicolec Ex: Biz foot: I avoid topics that divide (e.g., politics, religion). But it's not about best light, but commonalities 1st. #sm138

@MackCollier Darn. And here I wanted to build an image that I'm the next Lady Gaga. :) #sm138

@neicolec Is it "best light" or biz foot forward? I think there's a difference in this context. #sm138

@MackCollier Darn. And here I wanted to build an image that I'm the next Lady Gaga. :) #sm138

@BarbBuckner Personality is key. Be genuine, personal (w/out TMI), & you will connect. Rel'ship bld'ing principles are same on/off. #sm138

@nikkirogan Maybe not online if you're good. But the 1st time you interact outside that bubble... #sm138

@LisaPetrilli Key w/ cos is to be "brand," voice consistent. And make sure you're not over-promising. @MackCollier #sm138

@martinjason Yes, but is it reinventing, or creating a false persona? B/c if it's not "you," the warts will show eventually. #sm138

+1 RT @MackCollier: No, people create the false image. Be yourself and be consistent online and offline, that's all it takes. #sm138

@LisaPetrilli A1 Does SoME create a false impression, or is it that ppl/cos use it to do so? #sm138

@MackCollier Clearly that's not a tag either of us can own. :) #sm138

Thanks @LisaPetrilli. I'm guessing most of the introverts are lurking? :) #sm138

Happy to be around today for #sm138.

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

The rise of the social index and its impact on influence

RT @Marc_Meyer: @VolcadoDePila I like this: Measure by situation and not by network.... #sm136

So do I get free stuff for participating in #sm136? | Shout out to @chuckhemann for hosting a great discussion today.

RT @Marc_Meyer: @VolcadoDePila I like this: Measure by situation and not by network.... #sm136

@Marc_Meyer Sadly, I agree. But lazy garners lazy (e.g., poor, ineffective) results, so it works out in the end. #sm136

+1 RT @webby2001: It's about the worst metric for how to treat a human I can think of. In any circumstance. Terrible. #sm136

@chuckhemann A4. No. And No. | Well, if it's really high I might feel sorry for them, think they need to get a life. #sm136

@dgcattaneo LOL. One more thing I won't miss. #sm136

@eswayne I use the "puppies" and "peanut butter" analogy. A friend was deemed influential on these topics. #sm136

@Marc_Meyer I want to be influential about cinnamon PopTarts... Oh, that's right, I no longer have Klout. #sm136

@Marc_Meyer Suddenly, you'll find yourself influential about "Diet Coke." #sm136

@VolcadoDePila You're right. Computers can filter data, but need humans to provide context. @AppleBoxStudios, @jgombita #sm136

@dgcattaneo Brilliant! cc: @AppleBoxStudios #sm136

@dgcattaneo I know how it works, so I don't need to play anymore. Privacy stuff & daily pleas to get me to add FB were last straws. #sm136

@dgcattaneo Brilliant! cc: @AppleBoxStudios #sm136

@AppleBoxStudios You found me out. :) #sm136

+1 RT @BarryBirkett: If, hypothetically, there were a complete social index Watson would probably be needed to run it. #sm136

@dgcattaneo I know how it works, so I don't need to play anymore. Privacy stuff & daily pleas to get me to add FB were last straws. #sm136

@AppleBoxStudios You found me out. :) #sm136

+1 RT @BarryBirkett: If, hypothetically, there were a complete social index Watson would probably be needed to run it. #sm136

By the way, has anyone else opted out of Klout? Got tired of being in high school. #sm136

A3. Accurate is a relative Q. They're measuring popularity in a bubble. Step outside where no one even knows your name. #sm136

@AppleBoxStudios The root of it: we're looking for an algorithm to shortcircuit a process that's subjective & hard work. #sm136

@AppleBoxStudios If it works w/ my dashboard/data, then potential to move to usefully predictive. #sm136

@webby2001 Are they a shortcut to start pt? B/c I think it's apples ("influencers") vs. the oranges (useful to my biz). #sm136

@AppleBoxStudios If it works w/ my dashboard/data, then potential to move to usefully predictive. #sm136

@webby2001 Are they a shortcut to start pt? B/c I think it's apples ("influencers") vs. the oranges (useful to my biz). #sm136

Social indices will be useful IF they can ID & tag influence to niche/"topic"/MY biz goals. Far too broad-based, pop contest now. #sm136

@lttlewys I'd say "by results." B/c not every biz goal is profit (though that better be in the mix). :) #sm136

Q2 Need to see one I trust b/f I could use for anything useful. #sm136

RT @chuckhemann: Q2: If we agree there's some utility in social indices, why should we use them? What practical purpose do they hold? #sm136

@lttlewys In biz context, we have to prove our value. But don't know when that became via an algorithm. #sm136

@chuckhemann Absolutely. I think we have this convo b/c we haven't gotten to hard, reliable, sound indices yet. #sm136

@Marc_Meyer Go figure. It's b/c it measures individuals, and apparently we have big egos. #sm136

@chuckhemann Absolutely. I think we have this convo b/c we haven't gotten to hard, reliable, sound indices yet. #sm136

@Marc_Meyer Go figure. It's b/c it measures individuals, and apparently we have big egos. #sm136

@scott_briggs Needs context, & the context has to be transparent. Or else it's just self-serving? #sm136

It seems the takeaway is that this is a very squishy science. #sm136

+1 RT @Marc_Meyer: The context in this context is completely subjective and can be skewed right out of the box..:) #sm136

@BarryBirkett So true. Darn those stats. #sm136

+1 RT @Marc_Meyer: The context in this context is completely subjective and can be skewed right out of the box..:) #sm136

@tamadear Yes. I would agree. "Context" seems to be the trickiest part. @dgcattaneo #sm136

@BarryBirkett So true. Darn those stats. #sm136

@dgcattaneo You're probably right. Esp w/ @tamadear great point abt need to measure apple to apples. Implies benchmarking. #sm136

@dgcattaneo Is it a benchmark or a ranking? Not sure those are the same. #sm136

@chuckhemann A1 Hmm. Characteristics: Data aggregation. Index implies ranking, so perceived winners & losers. #sm136

@chuckhemann A1. Very broad term. Depends on what you're measuring (or trying to measure)? #sm136

@Marc_Meyer Yeah! Glad I should be able to make it today. Since I opted out of high school yesterday. cc: @chuckhemann #sm136

Social Media for Crisis Planning & Response

Informal Tweet Chat Event

Separating the Personal & Professional in Social Media...or Not

Thanks, @KatFrench, for a great hour of #sm132. Terrific conversation all around.

Indeed! RT @jgombita: Employee stupidity is pretty much platform agnostic. (Could be spouting off in the cafeteria.) #sm132

@Ken_Rosen I'd say highlight how you can leverage network for biz gain, but leave the examples to the interview. #sm132

@Ken_Rosen It's the diff b/w saying you can call someone & knowing someone who will take your call. #sm132

@KatFrench Exactly. I think ppl need to throw more cocktail parties so they get the hang of it. #sm132

@KatFrench Well, it gives me useful information. Like "you might be IQ smart, but you are way too insecure." #sm132

@kenburbary Somehow I didn't think that was on YOUR resume. :) #sm132

A3 Judgment call. If makes ppl squirm probably a bad idea. :) #sm132

@kenburbary Somehow I didn't think that was on YOUR resume. :) #sm132

@djenders @kenburbary If you're talking Klout on your resume, I'm so thinking you just don't get it. #sm132

@VolcadoDePila Agreed. That's what makes the online component trickier. #sm132

@VolcadoDePila But your rel'ships are part of your personal brand as well as w/in the co. brand. So it's alwasy been dual purpose. #sm132

@KatFrench Hmm... Will Google+ decision matter? FB already requires a real person, & ppl are bleeding lines all over the place. #sm132

@JoeKikta And it's not a new issue. Ppl have always taken their Roloxes w/ them when they left. #sm132

@VolcadoDePila Agree: if you're not touting your value, no one will. But need caution when it's Q of your brand w/in a co. brand. #sm132

A2 Delicate dance. If you're using SocMed wisely, it will always do both. Enhance co. brand by engaging = good rep for you. #sm132

@AppleBoxStudios Why does this seem so hard for ppl to figure out? #sm132

Exactly! RT @AppleBoxStudios: I think it's imperative to know that you're always on, regardless of what "account" you're on.. #sm132

@lttlewys Can you be "overly cautious"? I'd just call it being smart. No diff from checking recipient list b/f sending an email. #SM132

@KatFrench Is it then stuff you talk about in person? To me, the personal sphere is (wisely) offline. #sm132

I think "personal" is a bit of a misnomer. It's more about "public-private," not really the personal stuff. #sm132

+1 RT @KatFrench: If you do it right, personal+professional make for a tasty cocktail. Do it wrong & you get a TMI hangover. #sm132

The one good thing about being home today: I get to hang w/ the #sm132 crew.

Influence and #Brandfail

Social Search: Don't Miss the Opportunity

#sm129

The Twitter (R)evolution

Thanks, @TomMartin for hosting #sm128. Now that we've figured out Twitter, who's up for tackling world peace?

Hmm... Suddenly I have a craving for red meat. #sm128

@Marc_Meyer LOL #sm128

@jgombita Wicked-smart always gets my attention. :) #sm128

a3 Conversational first. (Almost) everyone is interesting. Then curator. #sm128

Is that a bit like calling yourself a guru? RT @TomMartin: Ok... Honesty Time: Q3: What kind of Twitter user are you / why? #SM128

@samfiorella @Marc_Meyer I don't want "stuff" from brands. I want personality (& culture vs. logo-speak). #sm128

+1 RT @KRLRose: I don't follow brands or services. I follow humans behind brands and services. #SM128

@jgombita Agreed. You learn nothing when you only talk to "yourself." cc @dgcattaneo #sm128

@dgcattaneo I agree. It's how I've "found" some very cool ppl. And great stories too. :) #sm128

Fav brand right now: @bestbuy. Love how they have empowered their employees & their multi-pronged use of Twitter. #sm128

@TomMartin I complain w/out following. :) Other reasons (RE Brands): observation (best practices), loyalty, entertainment value. #SM128

@dgcattaneo I do that sometimes. Interesting. Mostly, though, I start w/ the person vs. starting w/ the story. #sm128

@BarryBirkett Deep pockets can always allow you to do more. But I still SM = more open data = level(er) playing field. #SM128

A2 I mostly follow ppl who are smart, conversational. (Smart is definitely my bias). Some brands to watch how they engage. #sm128

RT @TomMartin: So moving along... Q2: Why do YOU follow the PEOPLE/BRANDS you follow on Twitter? #SM128

@dgcattaneo Is it from a) the links, or b) b/c you check out blogs of ppl who you're engaging with? (b is more typical for me). #sm128

@BarryBirkett Hmm. I think it favors those who prioritize it. Doesn't have to be big budget. No? #SM128

@neicolec The eternal challenge: Do you only talk to "yourself" or listen to other voices? Echo-chamber isn't unique to SM. #sm128

Info vs. social network: isn't not good v. bad, but what works for you. I use for social more, still rely on RSS more for info. #sm128

@jonmikelbailey Access is key. And it's leveled playing field for both consumers and small biz. #sm128

@TomMartin I think Twitter makes engagement easier, more intuitive. Need more work to figure out how to enage on LI, FB, G+. #sm128

@TomMartin Yes, b/c of the cocktail free flow style of the platform. Easier for convo, but clearly can engage too on FB, LI, G+, etc. #SM128

A1 Twitter is tailor-made for engagement. But it's a strategy, not a goal. #sm128

Finally around for an SM chat. Just in time for @TomMartin to talk Twitter evolution. Who else is in? #sm128

Journalism & Good Content are Finally Converging

The Role of Education in Social Media

Fear and Loathing in Content Creation

@jgombita @dgcattaneo Just send us the link so we can see read your brilliance. :) #sm125

@TobyDiva Sorry I missed you in Atlanta last week. @KellyeCrane & I had quite the entertaining evening. #sm125

Thanks @jbondre, @sethgoldstein, @dgcattaneo, @Ken_Rosen, @livepath for smart #sm125 chat today. And to @Marc_Meyer for getting us together.

Wow. It's 1:00 p.m. already? #sm125 flew by. Thanks, @TobyDiva, for facilitating a fab. (diva-worthy?) conversation.

@jbondre Control over quality. Also helps w/ logjam problem b/c not asking ppl to do something they don't do w/ ease. @livepath #sm125

@TobyDiva We are asking too much. Not everyone is a writer, brilliant, etc. Need to ask of ppl & orgs. based on their skills sets. #sm125

RT @megfowler: A3: Content is about patience and consistency. Not overnight victory, not "quickie success". No switch to flip. #sm125

@AppleBoxStudios I want to be a poseur when I grow up. :) #sm125

@megfowler No, it will just make you put bag over head. #sm125

Ding! Ding! Ding! RT @dgcattaneo: A3 - content becomes a core competency #sm125

@megfowler No, it will just make you put bag over head. #sm125

@TobyDiva A3. Cos. need to engage. A cliche, until you come to doing it. If you're talking at ppl, your content will fail. #sm125

RT @TobyDiva: Our last question? Q3: How do companies need to adapt around content? #sm125

@jgombita Though you'd like that one. :) #sm125

@Marc_Meyer @sethgoldstein I read few blogs that write long. Get To The Point. Don't know if culprit's content ADD or bad writing. #sm125

@sethgoldstein Good point. Enables you as a blogger to do a mix of "original" thought & curation. #sm125

RT @jbondre: A2:Ppl get board with the same message repeated. The human brain seeks novelty. Promoting your content alone will stagnate your comm. #sm125

@Ken_Rosen Then you need to put it on your calendar. :) #sm125

@jbondre I agree. To be a good resource, have to point ppl to good stuff that's not all about you, your brand. #sm125

@Ken_Rosen Reader POV: Rather see less stuff that bad posts. Writer POV: W/out some consistency, easy to drop it off to-do list. #sm125

A2 Have to be careful to distinguish b/w scheduling AND automating. One's a tool. Other is slippery slope to non-engagement. #sm125

@Ken_Rosen I think consistency helps (though I certainly lapse.) For multiple authors: schedule/calendar critical. #sm125

RT @TobyDiva: Ready for Q2? How is blogging/content development changing or maturing for companies? #sm125

@sethgoldstein Is your narrowly focused or for a niche market? Wondering raison d'etre for still putting one out. #sm125

@Cactus_Mike Great point about IRL. I want to see how many ppl talk in hashtags & inspirational quotes. :) #sm125

@sethgoldstein Is your narrowly focused or for a niche market? Wondering raison d'etre for still putting one out. #sm125

@Marc_Meyer @megfowler paper.li is so overused. Some good applications (e.g., around an event, for ex., or for a member org), but-- #sm125

@Cactus_Mike Great point about IRL. I want to see how many ppl talk in hashtags & inspirational quotes. :) #sm125

@sethgoldstein I was think more about others on your team (your agency, other depts, etc.), rather than the appropriating issue. #sm125

@Marc_Meyer Well, yes, there's that. So maybe holy grail principal #1 is "don't suck." #sm125

RT @dgcattaneo: @tobydiva #sm125 it's a balance - original content needs to be in strategic areas that a brand can own

@TobyDiva If original content is your 'base' (flows from biz goals, messaging platform, etc.), others can then seed from there. #SM125

@Marc_Meyer Well, yes, there's that. So maybe holy grail principal #1 is "don't suck." #sm125

RT @dgcattaneo: @tobydiva #sm125 it's a balance - original content needs to be in strategic areas that a brand can own

@TobyDiva If original content is your 'base' (flows from biz goals, messaging platform, etc.), others can then seed from there. #SM125

@TobyDiva @AppleBoxStudios Has to be "owned" internally, originate from there. You know your brand best. Then repurpose, etc. #sm125

A1 It's all of the above. If you have strategic direction, messaging--can (wisely) spread out responsibility for content creation. #sm125

RT @TobyDiva: who creates content for a brand? interns, young marketers, agency or those are internal who know the brand? #sm125

@Marc_Meyer Do you mean in context of "leaving them wanting more"? So they keep paying attn. #sm125

A1. Not sure we have a sweet spot--yet. But think ideal is around curation, filtering, & VALUE to the user. #sm125

Okay. Popping on to #sm125, hosted by my uber-smart friend, @TobyDiva.

Centers of Excellence

Content is King: Blogging for the Top of the Sales Funnel

@jgombita How was #sm123? Have been out of office, offline most of day.

Can a Personal Brand Coexist Within a Corporate Ecosystem

RT @jasonbreed: here's the recap for today's chat on Personal Brands in Corp Environment http://hashtagsocialmedia.com/event/122 #sm122

@dgcattaneo Appreciate it. Glad to chat w/ you too. [~waving]. #sm122

Thanks to @Marc_Meyer & @jasonbreed for inviting me. #sm122 was fun, now I have the conversation.

@dgcattaneo @SteveMurthey @KathyHerrmann @berkson0 Thanks for joining in! #sm122

@dgcattaneo That's a great point. But I wonder if that shifts as they get more "career" focused? #sm122

@dgcattaneo @SteveMurthey @KathyHerrmann @berkson0 Thanks for joining in! #sm122

RT @randygiusto: Co's need 2 realize they may organically grow personal brands or hire them- they need mix of pers corp sm, otherwise they're faceless #sm122

Whew. Wow, the last hour went super fast. Thanks to all the smarties on #sm122 today. Great discussion, good takeaways (& food for thought).

@dgcattaneo Agreed, b/c a job is no longer a career. Too much volatility today. #sm122

@robertfpeterson Agreed. "Win-win" is always best outcome. #sm122

RT @jasonbreed: @iJmeeks is a great new example of the importance of building a personal brand. check out his story to get hired. Brilliant! #sm122

RT @martinjason: One takeaway from this tweetchat is that co's need to realize they're hiring a personal brand when they're hiring their SM manager. #sm122

@KevinFawley Great point. "recognized" and reputation is key. Celebrity maybe not so much. #sm122

5 minutes left. Any takeaways for cos. to enable personal corporate brands to coexist? #sm122

@jgombita Like we need more egos in the social sphere. :) #sm122

RT @tojodorian: #sm122 make note, PB stars in your co should be considered assets in your portfolio, not your main attraction - to avoid facelessness

If "personal branding is the new resume" (@KevinFawley), any takeaways for how to blend p.b. & corporate brands? #sm122

@martinjason Great pt. Succession plan needs to be focused on continuity first, not personnel. #sm122

Great Q. Ideas folks? RT @berkson0: Better question: Will personal branding become pervasive or remain a minority? #sm122

@Marc_Meyer @zappos is a good ex. Can you say, in one sense, that Amazon "purchased" a personal brand? #sm122

RT @jgombita: A4. Hire for pre-designed social media position, rather than hiring a "star" to create such position. That should help w/ succession. #sm122

@KathyHerrmann I agree. Focusing too much on stars means you lose smart ppl who may be less visible. #sm122

@tojodorian @berkson0 Does that mean allowing a p.b. to coexist is okay? #sm122

+! RT @dgcattaneo: A4 companies should develop retention plans first around star employees #sm122

Hmm... my search column just got a little sluggish... #sm122

Q4: Should cos/ develop succession plans around star employees? (w/ h/t to @jgombita for this one). #sm122

Q4 coming up... #sm122

+! RT @tojodorian: cos refusal to engage in this field is a horrible mistake, fostering innovation & renewal is key to advancement #sm122

@KathyHerrmann I think it's called "sharing wisely." There are always opps to educate w/out giving away the farm. #sm122

@berkson0 Agreed. It is a choice. But are cos. losing out when they are more restrictive? #sm122

RT @Marc_Meyer: Aa good ex. of how to harness employee social activities go look at Cisco's social media usage policies #sm122

@berkson0 Agreed. It is a choice. But are cos. losing out when they are more restrictive? #sm122

@KathyHerrmann Corp. culture a good way to focus. Are you controlling, or accept the risks of having ees w/ own brands? #sm122

RT @martinjason: I think co's forget that blogs are SM, and in some ways more controllable than networks. Blogs can be a good 1st step in the water. #sm122

@CommDuCoeur Is it fear, or short-sightedness? Short-term control, but harder to retain your "stars." #sm122

RT @CommDuCoeur: Q3 Is is too forward of me to say that prohibit SocMed is simply too lazy to understand it, set approp guidelines? #sm122

Good pt. RT @JustinFenwick: A3. #SoMe bans are often centered around fear, lack of time/resources, or lacking knowhow on mgmt. of it #sm122

@jgombita But shouldn't the "social contract" always allow me to keep my own voice? Loyalty is stronger w/ more trust both ways. #sm122

@CommDuCoeur You're right. It always seems shortsighted to ban SocMed. B/c ees are talking anyway. #sm122

@robertfpeterson Good point. But let's assume it's on point. Some cos. maybe want all the "leverage" on their side. #sm122

@Marc_Meyer Pushing that out, how should co best harness the p.b. w/in corporate ecosystem? #sm122

RT @Marc_Meyer: To harness: I.e The company leverages YOUR personal brand for their personal gain. Could be why they hired you. no? #sm122

As background, here's a good post on the Forrester decision: http://bit.ly/bJXwJ7 #sm122

What rules? RT @berkson0: A3: It's ok for corps to have rules for playing in their sandbox. Caveat is it limits the pool of players. #sm122

@martinjason They lost a couple of stars, then they banned their ees from blogging outside the corporate sphere. #sm122

RT @dgcattaneo: Successful pb/cb execution are also much broader than just social: include publishing, speaking engagements, etc. #sm122

Q3. Is it okay (never, sometimes, somethings) for cos. to harness or ban personal brands, such as blogs? (Think Forrester. ) #sm122

@Marc_Meyer @KathyHerrmann Hold that thought... it's Q3 coming up. #sm122

@robertfpeterson That's why football players wear helmets. :) Sports is actually a great example. #sm122

Ding, ding, ding! Terrific pt! RT @KathyHerrmann: Personal brand can benefit co - but doesn't mean that's the co's agenda. #sm122

We'll segue to Q3 in a couple minutes... #sm122

Is the new "personal brand" the old big Rolodex? #sm122

LIke it! RT @tojodorian: #sm122 another way to look at personal branding vs cos branding is you scratch my back, I'll scratch yours.

@jgombita Agree, experience should trump most else. I've have to check post out. #sm122

@Marc_Meyer Great Q Marc. An example we can use? #sm122

RT @Marc_Meyer: Does anyone know of a case where a huge personal brand did not mesh well w/ a company's corp. brand? I may know of 1. #sm122

@robertfpeterson Can personal brand coexist w/in a corp. structure (i.e., can your stars be stars & keep your brand intact?) #sm122

@berkson0 That's a great point. Cos. need to understand new "career path." B/c it's not 1 man, 1 co. anymore. #sm122

RT @berkson0: When I look for a job, no longer looking for career path in co. Looking to enhance personal brand. Co's need to leverage mentality #sm122

@robertfpeterson Welcome aboard. Jump on in. :) #sm122

@robertfpeterson Can personal brand coexist w/in a corp. structure (i.e., can your stars be stars & keep your brand intact?) #sm122

Cred. is key. RT @SteveMurthey: We are a knowledge-based org and encourage strong personal brands. Brings credibility to clients #sm122

RT @berkson0: When I look for a job, no longer looking for career path in co. Looking to enhance personal brand. Co's need to leverage mentality #sm122

@robertfpeterson Welcome aboard. Jump on in. :) #sm122

@BarryBirkett Can you expound on teh "personal" vs. "impersonal" in this context? #sm122

Cred. is key. RT @SteveMurthey: We are a knowledge-based org and encourage strong personal brands. Brings credibility to clients #sm122

@CommDuCoeur Is a disclaimer enough? We seem them all the time, but do we pay attn? #sm122

RT @berkson0: @dariasteigman Cos need to set scope. Job descriptions with specific roles/responsibilities become more important #sm122

Good Q. How should they mesh up? RT @JesseOguns: What happens in a case where P. Brand & C. Brand does not match? #sm122

@berkson0 How should cos leverage their smart "personal brand" stars? #sm122

Exactly! RT @berkson0: @dariasteigman Smart indivs. will learn how to brand, smart corps will learn haw to leverage #sm122

Q2: Can personal brand coexist w/in corp ecosystem? Can your stars be stars & keep your brand intact? #sm122

+1 RT @BDIonline: A1: Personal brand isn't an idea. You have it & need to pay attention to it- if you're online and have an identity #sm122

@JustinFenwick You mean my flaws are more visible? (Gasp.) :) #sm122

Q2: Can personal brand coexist w/in corp ecosystem? Can your stars be stars & keep your brand intact? #sm122

Q2 coming up a minute. #sm122

@berkson0 Terrific point. The work model has shifted, so perhaps it necessitates even more our taking charge of our "brand? #sm122

@JustinFenwick You mean my flaws are more visible? (Gasp.) :) #sm122

Dancing helps. RT @jasonbreed: Would have to say that strong personal brand is why I got hired #sm122 (well, I can dance too)

@tojodorian Is it a new thing? Personal brands always existed; they're just more visible now. #sm122

@martinjason Good point. We'll dive into that some more in Q2 #sm122

RT @Marc_Meyer: Because of the relationship of search to social, we every day, inadvertently, create our personal brand or influence someone else's #sm122

Great pt. RT @DigitalKaitlyn: A1 personal brands are great for your image, but can be hard b/c YOU are the product, harder to expand #sm122

Anyone get "pushback" on personal brands? Does it make cos less likely to hire you, for ex? #sm122

@dgcattaneo Hold onto that ex. Q2 will focus on brand w/in an corp. brand #sm122

@Marc_Meyer We talk a lot about the "pros." What are some of the "cons" to a personal brand? #sm122

What are the qualities to focus on? RT @tojodorian: I feel it is a good idea, a necessary activity to establish your identity #sm122

RT @JustinFenwick: A1. Personal brand is neither good/bad. It's just an essential reality of our times. Individuals are the new long-term job gateway. #sm122

@dgcattaneo Expound on that: which industries does it favor? #sm122

RT @JustinFenwick: A1. Personal brand is neither good/bad. It's just an essential reality of our times. Individuals are the new long-term job gateway. #sm122

Welcome aboard! @tojodorian @JustinFenwick @fredmcclimans @CommDuCoeur @BarryBirkett @dgcattaneo #sm122

Q1 Personal Branding: Good Idea or Bad Idea? (Thought we'd start w/ an "easy" one.) #sm122

If you're joining #sm122, wave hello [~hello.] Question 1 coming up in a minute...

It's time for #sm122. We'll be talking personal branding, and focus on how/whether they can coexist w/ a corporate brand. Join us.

RT @jasonbreed: join us w/@dariasteigman in 5 minutes on Personal Branding within Companies www.hashtagsocialmedia.com Follow #sm122

Can a Personal Brand Coexist w/in a Corp. Ecosystem? | Join me for #socialmedia tweet chat in 30 min. (12 EST) & let's discuss! #sm122

Can a personal brand coexist w/in a corporate ecosystem? http://bit.ly/qwaKkH | And join me for #sm122 at 12n to discuss.

Trolls or Contrarians? The food chain of social media

Welcome to the Big Data Era, How do Marketers Cope?

Got to sign off for a 1 p.m. lunch mtg. Thanks @kenburbary -- Fantastic discussion today. #sm120

@tamadear Turf wars. As long as "my job" is tied to "my results" not co's results, you'll always have this tension. #sm120

@chuckhemann Exactly. But that's a broader structural (silos) problem in most orgs. #sm120

@chuckhemann Not just researchers, but general silo problem in orgs. So I ask a Q, get an answer, & no one else uses that data. #sm120

@Marc_Meyer Since the paid analytics are also incomplete, I figure toss in the workaround skills and it's almost even. :) #sm120

@JBarrett13 For sure. Data analysts are (will be) in high demand. #sm120

@kenburbary The good news about small biz is we're resourceful. Figure out what we don't know, need to know. #sm120

@kenburbary I suspect some open source stuff will eventually pop up, level playing field. For now, it's a big problem. #sm120

A3 I think there's a cost factor. Big cos. can invest in multiple analytic tools. Smaller ones will lag. #sm120

Got to sign off for a 1 p.m. lunch mtg. Thanks @kenburbary -- Fantastic discussion today. #sm120

@tamadear Turf wars. As long as "my job" is tied to "my results" not co's results, you'll always have this tension. #sm120

@chuckhemann Exactly. But that's a broader structural (silos) problem in most orgs. #sm120

@chuckhemann Not just researchers, but general silo problem in orgs. So I ask a Q, get an answer, & no one else uses that data. #sm120

@Marc_Meyer Since the paid analytics are also incomplete, I figure toss in the workaround skills and it's almost even. :) #sm120

@kenburbary A3 Results. And seeing your competition take off. #sm120

@jasonbreed Data points. :) #sm120