#socialmedia Profile

Projecting my own #realitycheck? I think of myself as the 1st optimist, but reviewing #sm84 convo on social customer. Curmudgeonly me. Hmm

seeking ordr on the run? RT @Marc_Meyer Mobile is eliminating the desktop, it is becoming the concierge for our lives #sm84

Thanks @ccarfi for leading the way on some very interesting takes on what brands AND the social customer need to know #sm84

@danperezfilms Nah - just watching how "they" run... and the collective response of the "social voter" :)#sm84

Thanks @ccarfi for leading the way on some very interesting takes on what brands AND the social customer need to know #sm84

@danperezfilms Nah - just watching how "they" run... and the collective response of the "social voter" :)#sm84

Good point RT @JoeKikta: @ccarfi Define "own". Are we talking about privacy or that our posts "define" us? #sm84

@elhoust You know it! A fast, fast world :) #sm84

@ccarfi And so we make a decision to "license the use" w/out control each time we sign in & post. #needtoknow #sm84

@ActiveIngreds sometimes we seem to forget that in our enthusiasm. Well-placed & important it sometimes blinds us #sm84 #cluetrainvision

@ActiveIngreds Heh in the context of the convo - Interesting the RT of RTs today ;) the "finding reinforcement" factor #sm84

RT @ken_rosen: RT @Marc_Meyer: @ccarfi Mobile is eliminating the desktop, it is becoming the concierge for our lives #sm84

R@ activeingreds @danperezfilms The underying assumption that the "social customer" is a priori independent is problematic. Elections? #sm84

RT @danperezfilms: @activeingreds @dc2fla Reinforcement not as necessary when you've researched product effectively/made good buying decision... #sm84

@ccarfi With you 100% Seeking other POVs that challenge assumptions is the ideal, Finding them 2day-potential, Doing it-never a given #sm84

@danperezfilms As per @Activeinreds Human beings are always looking 4 reinforcement/support from others-so social interaxns mean more #sm84

@danperezfilms One can subscribe simply to views and "likes"that reinforce one's own and comfortably feel you've expanded your world. #sm84

@ccarfi @Mark_Meyer it's only meaningful that we have "influencer"opportunity if we take responsibility for it. #sm84

@Marc_Meyer I meant, why do you find it ironic? :) that the "enterprise" doesn't nec. think it has to listen #sm84

@danperezfilms Easier than ever to find "like minds"-so easy, one can "filter" for only "like me"ness & believe your info is richer #sm84

Why? RT @Marc_Meyer: I find it somewhat ironic that the customer is more social than the enterprise... or has evolved more quickly #sm84

@danperezfilms @andrewmueller The illusion that we're absorbing more diverse information (as opposed to just more) is easier #sm84

@danperezfilms @andrewmueller Keeping safe in an echo chamber (regardlss of focus) is definitely as easy in a digital world as before. #sm84

@jasonbreed A well informed buyer would ultimately make a better customer - for a great product, no? #sm84

#sm84 now. The Social Customer, what Brands need to know, w/ @ccarfi @jasonbreed @marc_meyer http://bit.ly/bvJqhA

RT @primedayton @ksparkles The relationship building core of media relations needs to be a part of every day social media engagement. #sm65

Had to miss the last 10 min of #sm65 today. Some key insights from @shelholtz here http://hashtagsocialmedia.com/live

Thanks @shelholtz for driving discussion of SMR & traditoinal & THX @MarkMeyer @jasonbreed You guys rock! #sm65

#sm65

@shelholtz There is a call to action and multiple ways (phone, email, website to find more) #sm65

@shelholtz he two SMR examples demo that it's not the medium but what we deliver. Shift invites a closer look w/links #sm65

@billspaniel. I agree Ifirst example was simply translating translating old school "It's about us"to online. #2 much better @shelholtz #sm65

From July 2009 RealWire study of SMR http://bit.ly/cj3N6y & http://bit.ly/chtyCh #sm65

RT @jasonbreed: @shelholtz there=still a trad'l ecosystem for news dissemination that works for a certain purpose. Can't overlook. #sm65

@jasonbreed "people are collecting their news on their own terms now" -seems a reason to leverage both; targeted rad'l & SMR #sm65

RT @shelholtz: Has anyone here produced an SMR? What were the results? Did you also send out a traditional release? #sm65

Following two great discussions related in more ways than one #kmers #sm64

@danperezfilms Florida & a pug and film, AND great perspective. Enjoyed reading your take #sm59

TKU! @andrewmueller @karimacatherine @StephanieSAM @nigellegg @danperezfillms @KathyHerrmann @MikeFraietta @techguerilla #sm59

Once again@Marc_Meyer @jasonbreed you bring challenging ideas & smart thinkers together in#socialmedia #sm59 THAT's service! Thank you

@KathyHerrmann Enabler yes. Catalyst and "the glue" I think, too #SCRM #sm59

@JohnFMoore Of course- and more generally, SM is only part/no silver bullet of Marcom strategy (pr, sales...) :) #sm59

@danperezfilms A product that works for the customer [price/function/need] & great service/experience #sm59

@andrewmueller @karimacatherine @shornmostyn Yep. appreciate all you want..Start w/a product and experience the CUST. appreciates #sm59

Once again, @jaffejuice the conversation & social media thinking remind me of the Dale Carnegie precepts, scrm before the socmed tools #sm59

RT @karimacatherine: Automation is touchy when it comes to social media. Be careful how you approach it #sm59

RT @andrewmueller: @jaffejuice arent they part of the same continuum / ecosystem? #sm59

RT @karimacatherine: Automation is touchy when it comes to social media. Be careful how you approach it #sm59

Once again, @jaffejuice the conversation & social media thinking remind me of the Dale Carnegie precepts, scrm before the socmed tools #sm59

RT @jaffejuice instead of "ending" with a customer purchase (traditional funnel), *start* with the purchase (flipped funnel) #sm59

Joining #socialmedia chat with @jaffejuice on the real role of social media=retention. Please excuse/filter if this isn't your thing #sm59

@shonali Check out the page here: http://bit.ly/Z2nCi (hashtagsocialmedia) - & a built in live "tweetchat!"#sm57

@AndrewMueller LOL Leave it to @ambercadabra ... checking to see if we're listening - She can get a party & convo started! #sm57

@shinng I usually pick one, read the other(s) Today the convos converged. Maybe @shonali @marc_meyer an "integrated" chat? #sm57 #measurePR

@shinng The # of well-focused, excellent chats just keeps growing, a good prob. I don't multi-task well, but loved 2day #sm57 #measurePR

@AmberCadabra @cspenn Another example of process and purpose confusion? #sm57

Is anyone else following both #sm57 & #measurePR? Makes for an #IMCdream! Can't wait for the transcripts

Test #SM57 & RT @shonali: You can sometimes learn so much more from failure than success, all the more reason to measure. #measurePR

Truth told. RT @cspenn: #sm57 Testing, testing, testing. That's the ONLY way. Test, experiment, and fail until you succeed or go broke. EFI

RT @cspenn: #sm57 Whatever works best for your target audience. That's not a doozy. That's common sense.

Truth told. RT @cspenn: #sm57 Testing, testing, testing. That's the ONLY way. Test, experiment, and fail until you succeed or go broke. EFI

I confess I'm lurking to learn today, interesting side-by-side #sm57 #measurepr

New proposal & a first look at #measurepr w/@shonali. Meanwhile there is #sm57 w/@Ambercadabra. Need to learn better multi-tasking.

@Marc_Meyer @jasonbreed @tamar Ooh! you did it again. Another right-on convo. Thank you & all #sm52

Q3 Does the Brand SM team understand why they are participating? And some basic IRL social rules -like courtesy ... #sm52

Q3 personalize your presence (w/ or w/out) a person's face. Recognize, respond to & amplify others - You're in a social space #sm52

RT @sharonmostyn: Following can be automated, engagement can't. #sm52

@Marc_Meyer Following without interacting can be an element of "listening," prepared to interact at some point without "imposing" #sm52

@Tamar A brand's responsiveness and engagement (personalized conversation vs pronouncements/announcements) humanize it in SM channels. #sm52

RT @Tamar ... i like specifically what @comcastcares does for comcast. it's a great example of HUMAN companies. #sm52

RT @Marc_Meyer: In 30 min. @tamara leads a discussion on the characteristics of highly influential brands in SM. Maybe #nestle should attend? #sm52

So good to chat with friends again after 2 long AWOL! TKU @mark_meyer, @jasonbreed for making #sm51 happen & @johncass for moderating #sm51

@erichayward not in 140 ;) but interesting you asked. I'll be facilitating discussions on engagement strat w/ a client over next month #sm51

RT @johncass: Keys to implementing a good engagement strategy, research, listen, triage, response, and QC #sm51

@erichayward Does CS "drive engagement?" .. Shouldn't engagement strategy strengthen CS? #sm51

RT @johncass: Charlene Lis report sought to find the big engagement leaders in sm - to me best report of '09, yr guide what 2 do in SM #sm51

RT @techguerilla: @andrewmueller I'd argue that if u know the source, it doesn't matter to u...find out later, then trust may be lost #sm51

@JoeKikta Content needn't B original-but attributing the content to the source, not claiming it as one's own is fundamental for trust #sm51

@erichayward Today's chat led by @johncass: The Importance of a Content and Engagement Strategy in Social Media #sm51

@kseniacoffman agree. different effort and different resources req'd for sustaining content & engagement #sm51

@johncass listening and monitoring informs both content & engagement strategies - which sd be developed in tandem #sm51

RT @andrewmueller Q1 strategic content ensures targeted leads enter the inbound funnel and can then be engaged #sm51 #sm51

RT @johncass #sm51 Q1 What's first, content marketing &/or engagement marketing as the lead strategy? <(Good to be back) #sm51

RT @Marc_Meyer: In a little over 30 minutes @johncass leads the way for todays #socialmedia tweetchat on SM engagement & content #sm51

Thanks @pgillin for leading the discusion - a vital subject and excellent convo -in #sm46 #socialmedia

@pgillin And if the current model of content delivery is unsustainable, the need for new models of sustainable curation = critical #sm46

RT @pgillin It's biz model that's collapsing #sm46

Exactly RT pgillin: Irony of media collapse: Readership of content produced by news organizations is at an all-time high. 1/2 #sm46

RT @pgillin It's biz model that's collapsing #sm46

Exactly RT pgillin: Irony of media collapse: Readership of content produced by news organizations is at an all-time high. 1/2 #sm46

Without some form of curation, "armies" mean sources are atomized. Consumers challenged to connect/create context & continuity #sm46

@bdresher Yes they have more resources, but haven't shown the WILL to reinvest in investigative news. & Infotainment is their new rule #sm46

@conniereece: @bdresher @pgillin RE: Who's paying? We have already seen the toll taken on investigative journalism by cost cuts #sm46

RT @conniereece: @chrissfife Agreed (trad media not doing investigative anymore), and hence the dilemma. #sm46

RT @pgillin Media was created to solve the problem of lack of info. Today we have opposite. So maybe media's value is in curation. #sm46

@conniereece @tobydiva @shelisrael Learning from exchange w/peers & mentors (exhilarating exhaustion): most rewarding use of sm tools #sm44

@shelisrael,s, @marc_meyer, @jasonbreed Thx for Gr8 focus looking back & ahead. As always, this # convo rocks! #sm44

@jasonbreed. Precisely. Using any tool effectively, means with a clear purpse (strategic): research/outreach, conversation/information #sm44

@shelisrael Isn't that the best part? When exchanges are built on trust, missteps are more easily forgiven & the best ideas reinforced #sm44

RT @jasonbreed: 2010 companies Twitter "voice" not marketing/helpful, not sales/relational, not messaging/informational #SM44 #sm44

@shelisrael I follow for information and value to my work regardless of followback. Enables me to connect dots, I couldn't otherwise #sm44

Here's an ex: - just recv'd a DM asking if I had nominated a tweep for "Shorty" from a mass tweet service #sm44

@shelisrael "Normalization" will happen as people stop thinking about the technology & use/integrate medium in their comm toolbox #sm44

@ajmunn Agree. Investing the time eventually means having to show what works. #sm44

RT @wvpmc: Q2 2010 year that socmed, including Twitter, scale in value to small biz as more customers figure how to use #sm44

@conniereece wh/ isn't to say 1-way messaging (info) sd. stop, only that it sdn't be an excuse to avoid engagement otherwise #sm44

@conniereece I agree about push(though wish it weren't so), as co's see success- it will grow as one-way medium beside conversations. #sm44

@conniereece wh/ isn't to say 1-way messaging (info) sd. stop, only that it sdn't be an excuse to avoid engagement otherwise #sm44

Note to self: Delete tweetgrid's default message b4 hitting enter. Catching up on great discussion on Twitter past, future #sm44

I'm getting real-time search results at TweetGrid http://tweetgrid.com/ #sm44

The Social Media RFP: How to Get the Best Results

Socializing My Business � What Comes After the Chit-Chat?

Engagement through Customer Service: Your Contact Center and Social Media

The 2009 Roundup

Advancing the Discussion of Social Media & ROI

@Marc_Meyer Sigh, Marc. And Marketing (as we know it) won't die next year either [Forrester blog http://bit.ly/72wTHn] ;) #sm39

R RT @jasonbreed @sharonmostyn: Official or not, your employees represent your company. Hire responsibly, set guidelines & train well. #sm39

Have to agree @clayhebert Olivier, @thebrandbuilder, is like the Baskin Robbins of sm-31 Flavors of Genius! Delicious, fine thinking. #sm39

Sweet summary @thebrandbuilder. 4 different metrics; eEducation & guidelines not control. Return to the essentials #sm39

RT @thebrandbuilder: Don't waste time with "controlling" anything. You can't. Set clear co. guidelines + educate employees. #sm39

@Marc_Meyer @jasonbreed You consistently bring the best of the best to this chat! Many thanks for insights shared. & HAPPY HOLIDAYS! #sm39

RT @thebrandbuilder #sm39 Monitoring, measurement, calculation and analysis are 4 very different functions. ;) Don't get them mixed up.

@thebrandbuilder Always a rousing discussion thanks. Wait! have to RT... #sm39

RT @thebrandbuilder #sm39 Monitoring, measurement, calculation and analysis are 4 very different functions. ;) Don't get them mixed up.

@ericswain Totally on the same page. ;) #sm39

@ericswain Just because we don't get an answer in dollars, doesn't me we don't specify desired results we can measure. #sm39

@ericswain Indeed ROI is one thing only. For the rest, objectives and metrics are different. Baselines & benchmarks required as always #sm39

Q3 We measure (or attempt measurement) of many things that aren't hard $$ (ROI)-e.g.empl & cust. satisfaction & gauge correlation #sm39

@thebrandbuilder We must reach a point (when SM isn't so shiny new) when we ask the same questions we always sd. abt tools, process #sm39

RT @clayhebert: @thebrandbuilder ... You nailed it! That's why there are so few real sm experts Skill set is not ubiquitous in the mkt #sm39

@thebrandbuilder Yes. CS, online reputation mgmt. comm. mgmt (KM etc.) Now we have practices we can certify. #sm39

@thebrandbuilder Oh! I'm not disagreement with you - cert'ing SM Mgmt. can be relevant -- to relevant standards #sm39

RT @jasonbreed: #socialmedia works best when it decreases work load. Must add value, not work if done right #sm39

A real concern @thebrandbuilder when certifying social media practioners makes SM a technical process (like copier repair)! #sm39

@thebrandbuilder @cmwool Approach SM as a communications practice that supports their current roles & responsibilities- not a new task #sm39

@cmwooll A social media department would isolate this communications "discipline" as a function in its own right #sm39

RT @thebrandbuilder Social Media is not a discipline like Marketing or sales, that will eventually create a new department #sm39

RT @brightmatrix: Wise quote from @andrewmueller: "strategy is not static but dynamic and should be adjusted as you learn" #sm39

@thebrandbuilder Sr. level support is essential for integration across the business. #sm39

@thebrandbuilder An objective should be stated in terms of timeframe for achievement. X delta or X $ by date. #sm39

Yes. integration RT @elhoust strategy & planning 2 B the most successful, it has to integr8 all parts of the execution, not in silos. #sm39

@thebrandbuilder strategic planning includes determining how and what we'll measure. What metrics are appropriate for wh/ objective? #sm39

@thebrandbuilder strategy is designed for measurable objectives with a clear goal in mind. In the absence action is a random exercise #sm39

The Future of Socialnomics

@rustyspeidel @andrewmueller @chrissfife @elhoust Made a great #SM38 chat even better connecting with you today. Thanks!

@kdpaine #sm38 Absolutely. Time is a resource necessary to consider change & understand new tools (nothin' new here!) Fear risk quotient.

@kdpaine: @charleneli #sm38 "What's the ROI"as euphemism: perhaps i1st it's for "I just don't understand it?" wh/leads to "dont wanna"

RT @kdpaine: @charleneli #sm38 to what extent do you think they are using "what's the ROI" as a euphemism for "I don't wanna try it"

Ha! RT @Marc_Meyer Next week's #socialmedia chat host is @thebrandbuilder-should be low key right? :) #sm38

@technorati Agree. It's reductio ad absurdum in most discussion of ROI and distortion of what's measured #sm38

@andrewmueller Hmmm I think we're still talking benchmarked correlations to make the link to ROI. Interpretations of data not direct #sm38

@rustyspeidel Not every company has that enlightened point of view, not all see encouraging conversation as beneficial. Not yet. #sm38

RT @kdpaine: @charleneli #sm38 no new networks! Consumers will say: I will not give you my life story just to read your content

@MarcMeyer It's not just uncertainty about the value - it's also "Do I have the resources to do it our way?" #sm38

@Marc_Meyer meanwhile preference will be trumped by resources available. Is this not 1 reason many still lurk? 1/2 #sm38

@Marc_Meyer You mean when they don't have their own sandbox or that they will increasingly prefer to host them? #sm38

RT @ExPrTMary: @charleneli: How long before people tire of voluntarily opting in? Social Media & brand overload. #sm38

Agree w/@andrewmueller, @charleneni also the sense that one has the same convo fr. scratch multiple times, no connection #sm38

@Marc_Meyer I think it's the ability to integrate when it makes sense - enabling some fluidity across platform barriers #sm38

@charleneni consumers want to be heard - as they talk with peers about a brand but not necessarily to talk w/ "brand agents" #sm38

The Future of Advertising & the Role of the Agency

The Impact of Social Media in Government

Stop Campaigning and Start Conversing - The New Marketing Paradigm

@Renee_Innosight Spreading the word is much appreciated! I'll check back in this PM. Will share fromother sources w/ you 2! #socialmedia

@Renee_Innosight I think Intuit is a standout example for this request of #socialmarketing #socialmedia B2B case studies. Looking 4 more

Help please with B2B case studies? What's your favorite non-tech example of #socialmarkeing #socialmedia #opencommunity?

@Renee_Innosight Ha! Must have been half-sleeping! #socialmarketing #socialmedia #onlinecommunity-Marketing=the skeptics in the org. asking)

Help please with B2B case studies? What's your favorite non-tech example of #socialmarkeing #socialmedia #opencommunity?

@Renee_Innosight Ha! Must have been half-sleeping! #socialmarketing #socialmedia #onlinecommunity-Marketing=the skeptics in the org. asking)

November 17th: Rohit Bhargava

November 10th: Jacob Morgan

RT @TomMartin: customer churn has a bigger price than most cos attribute. #sm33

Note to self: don't start a 2 hr. VT digitizing process on this system if you want to do ANYTHING else on this machine #GTD #fail #sm33

To calculate ROI @cmwooll you have to translate to $$. You can measure other things to assess "Value" not change the definition #SM33 #sm33

November 3rd: Jason Falls

Tough Love for social media conferences fr @thebrandbuilder http://bit.ly/3SnonI What SM conference is worth the $? #socialmedia #eventprofs

Oct. 27th: Scott Monty

@Marc_Meyer empowered & encouraged. Wd be interesting to see who moves forward & how. #socialmedia

@jasonbreed Prob. with Twitter delay I think #socialmedia

Misattribution Sd have been @ScottMonty to @jasonbreed of course #socialmedia

October 20th: C.C. Chapman

October 13th: Aaron Strout

Back to Work. Just as #socialmedia discussion on Approach begins. Argh. Will check later. Thanks @aaronstrout and all

RT @TomMartin: @aaronstrout SCRM v CRM - just tools. Need focus on approach. Heart of the "problem" lies there, no? #socialmedia

@jasonbreed Amen on that - no one likes to make or receive cold calls #socialmedia

Q1 Social CRM -> the opportunity to forego script - ask and respond in a personalized way-recognizing cust. #socialmedia

@aaronstrout Value of SOCIAL CR - Sales moving away from Cold Call Script to informed customer-centric conversation YES! #socialmedia

RT @Marc_Meyer: @aaronstrout @marksylvester I'd like to flip it & ask, Can CRM & Soc CRM benefitcustomer in non intrusive way? #socialmedia

October 6th: Todd Defren

RT @JeremyMeyers: RT @eperry: RT @ScottDeYager @Tdefren SM=catalyst that is driving the merge of PR &marketing. Needs 2 happen. #socialmedia

September 29th: Brian Solis

September 22nd: Ken Burbary

September 15th: Scott Hepburn

#socialmedia @billfromsc Agreed, my experience as well. Compliance as a partner is key

RT @Marc_Meyer: We're about 45 minutes out in discussing Social Media in Regulated Industries with host @scotthepburn #socialmedia.

September 8th: Michael Brito

RT @chuckhemann: RT @Marc_Meyer: FYI Next weeks #socialmedia host is @scotthepburn .

Arghh ISP #fail will have to get rest of #socialmedia from archive http://myloc.me/zA8S

@Marc_Meyer Larger co's =more opportunities, but if not agile (bureaucratic)-small,"entrepreneurial" risk takers/evaluators win #socialmedia

RT @elizabethsosnow: Q2. ROI demo'd by contrasting power of various "calls 2 action" on website. Get Mgmt involved in testing #socialmedia

RT@britopian @BlakeGroup tools will come and go. #socialmedia, community management... it's about a direct 1:1 relationship

Thankyou @jasonbreed. it has to be purposeful & tie into overall plan. will not happen by tweeting randomly #socialmedia

@Marc_Meyer Isn't it how can we use it so we do a better job at making money? shareholder value? short & longterm? #socialmedia

RT bhavishya: @Britopian Prove it with correlation? or causation? We need the latter to really 'prove' ROI #socialmedia

Q2 testing/implementing internal SM-engaging employees/franchisees in innovation & as 1st brand advocates. a 1st step? #socialmedia

@hacool It's frustrating to people when the directive is no SM w/out FUL review-wh/stands "engagement" on it's head #socialmedia

@chuckhemann (which I just RT'd :D ) #socialmedia

RT @Marc_Meyer: @chuckhemann I think its starts with both and you meet in the middle. grassroots ideas + leadership acceptance #socialmedia

@chuckhemann The case must be made in C-Suite for integrated SM as positive innovation or it will be just lipservice #socialmedia

Company are putting policies into effect impeding SM involvement by employees, while Marketing "uses" SM channels. sure #fail #socialmedia

@chuckhemann Doesn't SM require full support from the top? #socialmedia

RT @jasonbreed: Today's #socialmedia topic Does Soc Engagement increase Company Performance http://bit.ly/KRt3X hosted by @britopian

September 1st: Valeria Maltoni

August 25th: Shannon Paul

RT @Marc_Meyer: Calm after the storm of 1 of our #socialmedia chats is always interesting-like cleaning up after a party. (me-out of breath)

Thanks @jasonbreed & @Marc_Meyer : You can sure pick the hot topics! Burning up chat today #socialmedia

Lively conversation once again in #socialmedia chat. Thanks @shannonpaul for meoderating discussion of paid convos

@jasonbreed To @marc_Meyer 's point: is paid convo an isolated flash or tactic in strategy? That determines the tail. #socialmedia

@Marc_Meyer "WE" can be wrong or feel ourselves "wronged". When we feel deceived-the torches come out quickly #socialmedia

@Marc_Meyer We trust people & brands w/whom we perceive an affinity or who we believe offer knowledge & experience we respect #socialmedia

@DavidSpinks What is "too far?" #socialmedia

RT fogfish: @ShannonPaul #socialmedia @tealac *Followers* do not create a brand.

RT @SueSpaight: self-policing - our own guidelines. Best way to keep FCC out of something. #socialmedia

@shannonpaul True Objectivity as ideal - no more attainable in this space than journalism. #socialmedia

@Marc_Meyer How wd. the purview of a gov. body be defined? #socialmedia

@griner: @ShannonPaul Governing Body is a little too "Big Brother" for me. #socialmedia

August 17th: Connie Reece

@Marc_Meyer @conniereece @jasonbreed Thank you! Excellent conversation once again. These hours just fly by (w/the idea stream) #socialmedia

RT Marc_Meyer: @dc2fla culture determines success or failure from the get go.. #socialmedia

RT conniereece: RT @hacool: I think it comes back 2 ROI, start small, measure success, scale up when indicated & keep measuring #socialmedia

@Marc_Meyer Is it larger> quicker or already agile > quicker? What role does exiting community culture play? #socialmedia

@ckieff or at the least it's always searchable #socialmedia

Interesting concept RT @Marc_Meyer: @ericswain hmmm give ea employee x amount of soc med responsibility... a sense of ownership #socialmedia

RT @conniereece We're already starting to discuss Q3: What are the most effective ways of scaling social for Business? #socialmedia

@conniereece Do you mean "listen" always "engage" as needed? #socialmedia

RT Marc_Meyer: @BethHarte what do you do when you grow so big you can't have meaningful interaction on SocNets?@conniereece #socialmedia

@BethHarte Not suggesting autofollow ;) I'm wondering how a comm mgr. triages @replies to follow w/out losing potential cust. #socialmedia

@Marc_Meyer I think a lot of companies are still struggling w/ how to engage! & too often unplanned. Scale issues surprise them #socialmedia

@dariasteigman Not friending policy; channel-building. If ppl follow, but U don't follow back, U lose good will. #socialmedia

August 11th: Liz Strauss

August 4th: Ann Handley

@MarketingProfs Thanks for leading the convo. Thanks everyone esp. Marc_Meyer @jasonbreed for initiating the convo(content) #socialmedia

@AmberCadabra: @Sametz The value is in those that can "BRIDGE THE GAPS"=The very ART of the conversation #socialmedia

#socialmedia @BethHarte is the SPAM STOPPER everywhere. (Thank you)

RT @jasonbreed: don't assume! rt @ajmunn You cannot force a conversation. Listening & real-time knowledge=key 2 true engagement #socialmedia

RT @MarketingProfs: In other words, the *quality* of the content and conversation is critical. #socialmedia

RT @Marc_Meyer: @BethHarte New on NBC this fall, "Dri