RT @michelletripp: RT @jasonbreed: New product release for PDF, let's you embed video, audio. @brightmatrix #sm103
Thanks for the insights, especially on curating. Have to run. #sm103 @michelletripp
Content economy is all find & well but it seems to me that what earns you trust & traction is content & action. #sm103
Content economy is all find & well but it seems to me that what earns you trust & traction is content & action. #sm103
@dariasteigman Trust is a precious gem. Not easy to earn. #sm103
@dariasteigman Trust is a precious gem. Not easy to earn. #sm103
Are we talking about shedding messages & offering information, debate, and engagement? #sm103
Are we talking about shedding messages & offering information, debate, and engagement? #sm103
Is it the I-want-information economy? In other words: No spin. Just tell me. #sm103
Is it the I-want-information economy? In other words: No spin. Just tell me. #sm103
Participating in Social media Tweetchat #sm103.
#sm90 Thanks for the insight! I'm signing off.
@C_Pappas #sm90 Yes. Free me from the written word for a few minutes! Give me video.
@C_Pappas #sm90 Yes. Free me from the written word for a few minutes! Give me video.
@shellykramer #sm90 unfortunately, brands that aren't on youtube are also telling a story - behind the times, not in touch.
#sm90 Okay, so how do you staff the youtube team at an organization? If youtube videos are going to accomplish all we just chatted about.
#sm90 Okay, so how do you staff the youtube team at an organization? If youtube videos are going to accomplish all we just chatted about.
RT @andrewmueller: IMO a credible video is one that uses real people in real situations #sm90
RT @andrewmueller: @SocialMeNinjas good to see you, thanks for stopping by #sm90
#sm90 A1 good quality video and professional as possible. If there's ads, it's a double-edged sword. Annoying but says source is serious.
#sm90 A1 good quality video and professional as possible. If there's ads, it's a double-edged sword. Annoying but says source is serious.
@andrewmueller #sm90 Yes, I'll love you if you can entertain me or make me laugh and do it in a creative way that I'll appreciate.
#sm90 @andrewmueller How-to(s) are good. Information on a topical issue that I can get in a short video rather than have to read an article.
#sm90 A1: Videos that are simple and useful. Throw in some humor and you have a winner.
#sm90 A1: Videos that are simple and useful. Throw in some humor and you have a winner.
#sm87 I think this all goes back to the company's philosophy on the customer. Is it just the sale or do we want a relationship?
@c_pappas #sm87 yes. Trust is an issue but it can be built by providing content without motive.
@c_pappas #sm87 yes. Trust is an issue but it can be built by providing content without motive.
@tommartin exactly publishing helpful content creates good will and could make new customers. #sm87
@juntajoe #sm87 as a former journalist, I always went directly to the source and to the top if need be. Avoided the gate-keeper.
@marketingatom #sm86 I agree that exclusivity is a good strategy.
@jgombita good point on guidelines. We need them. #sm86
@jgombita Always on business but he uses profanity and makes wild claims of wrong-doing. We are evil, he says. #sm86
@jgombita Always on business but he uses profanity and makes wild claims of wrong-doing. We are evil, he says. #sm86
@beverlywilshire my perennial detractor is always respectful when I answer him on DM. But he cries to be followed and we don't. #sm86
@dariasteigman Thank you. I'll keep in mind. Monitor all; engage selectively. #sm86
@dariasteigman Thank you. I'll keep in mind. Monitor all; engage selectively. #sm86
@sharonmostyn Agreed. Always meet them where they are comfortable. #sm86
If a detractor typically rants but occasionally asks a legitimate question, do you engage when he does or not. #sm86
@linkedinqueen Curious that my offline relationships have actually improved because I am thinking strategically about online ones. #sm83
@linkedinqueen Curious that my offline relationships have actually improved because I am thinking strategically about online ones. #sm83
@socialmediadel 80/20 rule is a good one. And, it's the same with offline relationships. #sm83
@andrewmueller Having a hard time with getting my org to understand that broadcasting doesn't work. #sm83
@shellykramer Yes. Selling is short-term thinking. It needs to be a long-term strategy. #sm83
@imediamichelle would love to see your social media wall of shame #sm83
Q3 Making sure it is aligned with business goals and making sure it manages relationships well. It is all about relationships. #sm83
@ericglazer Social media is a mindset, agreed. It should also in my mind be concurrent with an evolutionary change in an organization. #sm83
@ericglazer Social media is a mindset, agreed. It should also in my mind be concurrent with an evolutionary change in an organization. #sm83
@socialmediadel PR should include support for all company goals. #sm83
Q2 We've covered some of that. Responding instead of reacting. Engage with your audience. Develop your organization's personality. #sm83
Integrate! RT @andrewmueller: Q! @ken_rosen, it is all part of the broader communications strategy which is often overlooked #sm83
@knowledgebishop Yes, I agree. Hype is less of a priority than valued topics but it's a nice touch. Your twitter name is a draw. #sm83
@knowledgebishop Yes, I agree. Hype is less of a priority than valued topics but it's a nice touch. Your twitter name is a draw. #sm83
RT @imediamichelle: Love the analogy with the food and coktails. #sm83
Q1 Because you'll have the best chance of long-term success in social media with a strategy for content. #sm83
Content strategy could be relationship management, promotion of an initiative, conduit for subject-matter expert. #sm83
Content strategy could be relationship management, promotion of an initiative, conduit for subject-matter expert. #sm83
Incentives. incentives! RT @AppleBoxStudios: Sustaining means defining reasons to come every day... #sm72
@megfowler excellent point. I like to be acknowledged. #sm72
@megfowler excellent point. I like to be acknowledged. #sm72
@ChristinaKudym I would add be inclusive. #sm72
@TeresaBasich I'll think about the traits of offline communities. Thank you. #sm72
@jsandford Yes. It's no field of dreams. #sm72
@brightmatrix If an offline community has a leader who embraces online communities, the transfer should be a breeze. #sm72
@brightmatrix I agree. But still developing those skills. #sm72
#sm72 power abhors a vacuum. Community managers will emerge. Will it be you and yours?
#sm72 power abhors a vacuum. Community managers will emerge. Will it be you and yours?
@brightmatrix seems to me that it should be the platform to solve many problems. And, to create solutions. #sm72
@cbensen my experience this morning exactly. I heard e-newsletter before we reached an understanding of the objectives. #sm72
@jonniejensen I agree. Many of my clients think short-term. And, that's my challenge. #sm72
I'm in the planning stages for a campaign right now. External needs internal. Not always the other way around. But that's changing. #sm72
Thanks for this chat. My first. It has been eye-opening. #sm69
@adamcohen oh yes. I must say I have this fear sometimes but I suck it up and conquer it. #sm69
@brightmatrix better to say I'm sorry than ask for permission. Always. #sm69
@brightmatrix and they need guts. #sm69
@ActiveIngreds Back in the early 1990s, they were saying the same thing about websites. #sm69
@danperezfilms You may be right. But I will check for you. It was from a recent seminar. #sm69
@primedayton sometimes a dm can preserve a relationship. But I use them sparingly. #sm69
@KathyHerrmann Don't disagree. #sm69
@danperezfilms The ROI of Social Media is that your company will exist in 5 years, thanks Sally Falkow #sm69
@abarcelos It's a reality check. #sm69
@brightmatrix it's all about balance. #sm69
RT @danperezfilms: @annpadgett @PrimeDayton Blogging is also the most challenging of social media practices. Not for everyone... #sm69 yes!
RT @megfowler: Any form of marketing strategy that becomes more about the company than the customer is a failure. SM included. #SM69
@EFulwiler: Take some dramamine because you'll be hearing it. #sm69
Advice for the ages RT @brightmatrix: #sm69 re: Q1 - identify key messages & audience, then find appropriate SM channels
