This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @SMBSD: Panel bios for SMBSD13 featuring @invisible @THINK_together @sandiegohospice http://bit.ly/smb13-nonprofits (RSVP) #socialmedia
RT @ShannonPalmer I am missing today's #socialmedia conversation, but I'll be checking out what was covered later! If u have time, join in!
RT @jasonbreed Thx everyone for participating in #socialmedia chat. every Tues noon EST. RE-cap of 2day is here
@TDefren SMhas been around for ages (thru WOM/PR) & will continue to be important, but the mechanisms will change (Twitter/FB). #socialmedia
Social Media is NOT a campaign. It's a strategy that should be integrated. It's a relationship with consumers, media, etc.#socialmedia
RT @jedhallam You've got it the wrong way around, a social media plan should be integrated into a PR plan. #socialmedia
RT @TDefren Q2: What should a PR plan integrated with social media look like? #socialmedia
RT @TDefren Q2: What should a PR plan integrated with social media look like? #socialmedia
RT @TDefren @btrandolph PR is not the only dept to CARE about message, but only group charged with CARETAKING the message. #socialmedia
@TDefren SM needs to be integrated program w/ all facets of mktg involved & PR at the helm. Messages need to be consistent. #socialmedia
RT @TDefren Q1: Where is PR in the pecking order of must-do’s for social media and social media marketing? #socialmedia
Hoping to make it! RT @TDefren Getting ready for todays #socialmedia topic at 12 EST: http://twurl.nl/4l18wu
Hoping to make it! RT @TDefren Getting ready for todays #socialmedia topic at 12 EST: http://twurl.nl/4l18wu
RT @iizLiz Missed most #socialmedia chat w @briansolis but look -> RT @jasonbreed: Full recap is available at http://hashtagsocialmedia.com
@The_Real_Atom You too! #socialmedia
Gr8 convo! RT @jonnytee @ShannonPalmer @The_Real_Atom @semantic @JoeKikta @diprofio24 @ckieff @cmwooll @Marc_Meyer @jasonbreed #socialmedia
RT @merylevans Q3 Engage because of brand essence. When person leaves, others need to keep momentum going or lose brand rep. #socialmedia
@briansolis I engage w/ the brand because I was already a fan. But, I unfollow/discuss neg interactions if not doing it right. #socialmedia
Some cool and engaging convos going on at #socialmedia!
Some cool and engaging convos going on at #socialmedia!
RT @johnheaney @cmwooll A baristas job isn't just to pour coffee but to extend the brand. Can't do it? bye bye #socialmedia #socialmedia
@cmwooll I think it can be both. Love what you do and who/what you do it for. #socialmedia
RT @briansolis: Brands should hire you for your prowess and expertise, not your followers #socialmedia
Employees r hired 2 rep brand. RT @cmwooll @jonnytee Should barista b fired 4 anti-sbux site? Contrary 2 training & culture? #socialmedia
Drama! RT @Marc_Meyer Could you imagine corp. branding policy colliding w/ personal branding policy & how to control? ouch.. #socialmedia
Yes! RT @cmwooll @jasonbreed - I disagree. The brand & personality of co should be driven by leadership and implemented by emp. #socialmedia
@cmwooll If the person believes in the culture, training & product/brand. You can't fake brand passion. #socialmedia
@carolcdt I'm a strong believer in one voice for the brand, but in some cases (@twelpforce, @hallmarkedge) you can have more. #socialmedia
@cmwooll Totally agree, but you can't train brand passion. It comes with time or is already there when a person is hired on. #socialmedia
@cmwooll Totally agree, but you can't train brand passion. It comes with time or is already there when a person is hired on. #socialmedia
RT @briansolis W/out a dedicated corp entity, your personal brand & persona will often shine (and help) the brand you represent #socialmedia
RT Q2: What happens when personal Brands become larger than the Brand they represent? How does that affect brand loyalty? #socialmedia
@cmwooll But social media isn't about sales. It's about building relationships. Sales will come if you build the relationship. #socialmedia
RT Q2: What happens when personal Brands become larger than the Brand they represent? How does that affect brand loyalty? #socialmedia
@cmwooll I think consumers see thru "training" brand personality. It needs to part of the person's life. Not just a job. #socialmedia
@cmwooll I think consumers see thru "training" brand personality. It needs to part of the person's life. Not just a job. #socialmedia
RT @eddiemart If you are a true brand amabassador, it makes it easier to allow your personality to come through in brand comm #socialmedia
RT @eddiemart If you are a true brand amabassador, it makes it easier to allow your personality to come through in brand comm #socialmedia
It doesn't need to be the PR person, marketing person, etc. Just someone who represents brand well, has passion 4 the message & #socialmedia
RT @JeffreyJKingman RT @johnheaney: join us on Tweetchat.com for #socialmedia discussion about online branding personality and relationships
@jasonbreed I think someone needs to have an innate passion for the brand and social media to succeed. #socialmedia
Totally agree! RT @ShannonPalmer Pple want 2 trust the brand, which is rep'd by a person. The person builds the trust not brand #socialmedia
@Marc_Meyer I'd like to build relationship w/ both. I like knowing there's a person behind it rather than a "corporate person" #socialmedia
@briansolis I like it when person's personality comes out when talking about the brand. Makes the conversation more authentic. #socialmedia
@briansolis I like it when person's personality comes out when talking about the brand. Makes the conversation more authentic. #socialmedia
