This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @vignettecorp:Making social media a capability-not a campaign. Can you replicate social media success? http://bit.ly/tk1LC #socialmedia
Had a great conversation on integrating social media with off line events. What are the best examples you have seen? #socialmedia
@pchaney That would be great. Yes i work for @vignettecorp We are building solutions that intersect content + social. #socialmedia
@jasonbreed Some of these concepts have been in place for CMS like @vignettecorp for many years. Ingest and syndicate. #socialmedia
@pchaney Just blogged some ideas on turning earned media into a managed asset. http://bit.ly/qkPi1 #socialmedia
@pchaney Totally agree Campaign = #FAIL #socialmedia
@jasonbreed CMS needs to aggregate earned media and be able to re-purpose in new context. #socialmedia
@pchaney Totally agree Campaign = #FAIL #socialmedia
@jasonbreed CMS needs to aggregate earned media and be able to re-purpose in new context. #socialmedia
@pchaney I think so. Just enabling tools does not imply you are social. #socialmedia
Make social media a capability not a campaign. #socialmedia http://bit.ly/xZOs1
@pchaney Social CMS is still a tool. Culture, processes and alignment to business goals need to be be evaluated first.#socialmedia
@pchaney Having organizational agility to respond, not fearing what people will say and making it relevant to the user. #socialmedia
@pchaney Realtionship comes by showing you care and being proactive.Adding socmed is not enough, you have to man the ship.#socialmedia
@pchaney Yes it is important. Customers expectations have changed, Missed opportunity to connect with customers.#socialmedia
@gilliatt that is a good point. Just ask the question who owns social media? #socialmedia
@davidalston having a few people leading the way and delivering results has helped our adoption. People are less fearful #socialmedia
Tuning into the unpanel discussion on listening grids with @davidalston #socialmedia
Measuring brand awareness & sentiment thru #socialmedia, some thoughts as i was configuring dashboards with @radian6 http://bit.ly/O1gEI
Measuring brand awareness & sentiment thru #socialmedia, some thoughts as i was configuring dashboards with @radian6 http://bit.ly/O1gEI
@MackCollier Thanks Mack, Good stuff. #socialmedia
@dariasteigman agree, many startups are not mired in existing processes. #socialmedia
@Marc_Meyer the will express their feelings about a experience, brands can plan a desired experience. #socialmedia
@Marc_Meyer the will express their feelings about a experience, brands can plan a desired experience. #socialmedia
@TobyDiva Indeed. It is similar to the discussion on who owns the customer experience. Again i say everyone. #socialmedia
@Marc_Meyer totally agree. or in my case, to justify spreading the responsibilities across the org. #socialmedia
@tamimccarthy the challenge with an agency, is that you cant outsource #socialmedia. They can integrate for campaign but not for long haul.
@TobyDiva Social media tends to be owned by whatever group you ask. #socialmedia
@MackCollier Everything i do aligns to one of 5 goals.Aproved by Sr. Leadership team, this helps them understand the role of #socialmedia
@dariasteigman #socialmedia listening and participating should be built into everyones job. It is not the role of a few, but all.
@smbguru dont you think social media cuts across the organization. Marketing, Comms, Product dev, HR and Support #socialmedia
